Personal Branding For Designers [Beginners] | Jeremy Mura | Skillshare

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Personal Branding For Designers [Beginners]

teacher avatar Jeremy Mura, Graphic & Brand Identity Designer

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

12 Lessons (1h 12m)
    • 1. Class Trailer

      0:49
    • 2. What Is Personal Branding?

      1:53
    • 3. Keys To Building A Effective Brand

      4:34
    • 4. Tips To Designing Your Brand

      3:48
    • 5. Tips To Promoting Yourself

      3:51
    • 6. Personal Brand Examples

      4:02
    • 7. Class Project

      0:42
    • 8. Inspiration + Idea Generation

      6:27
    • 9. Developing Logo Colour & Type

      15:34
    • 10. Brand Collateral

      13:29
    • 11. Using A Mockup

      16:09
    • 12. Thanks

      0:16
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About This Class

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The world is rapidly changing and it is becoming more common to build a personal brand and build your presence in the industry. A personal brand will help you in the long term build relationships establish your authority and expand to more work opportunities in the future.

I'll show give you my tips on building a personal brand if your a designer or creative just starting out. I'll go through the design thinking and the process of establishing the brand identity and to get you started. 

Key Takeaways:

  • Tips for Building An Brand Identity
  • Idea Generation and Design Thinking
  • Designing Brand Assets
  • Creating A Useful Mockup
  • Promoting Yourself + Branding Examples

All you'll need for this class is Adobe Illustrator (Free Trial) + Adobe Photoshop (Free Trial), I'm using CC but other versions are fine.

Meet Your Teacher

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Jeremy Mura

Graphic & Brand Identity Designer

Top Teacher

About Jeremy

Jeremy Mura is a brand identity designer and content creator from Sydney, Australia.

He has been in the design industry for 9 years now working for both small and big brands worldwide. He has worked for brand names such as American Express, Telstra and Macquarie Business School. In that time he has also helped hundreds of people upgrade their design careers from logo designers, illustrators, brand designers, web designers and many more.

‍I’ve become known for my transparent, helpful and positive personality as well as creating practical content and courses that help launch beginners into the creative industry.

He has over 3M+ Views on Youtube with over 400+ videos uploaded, has taught over
55k+ Students on Ski... See full profile

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Transcripts

1. Class Trailer: Hey, it's Jeremy here. I'm a designer and illustrator from Sydney, Australia. I've been building my personal brand for the last three years. Today, I want to be showing you some cool tips and tricks that I've used along the way to help me do with my personal brand and ultimately helped me sell products, get clients, do freelance work, as well as helping me build my online presence as well to get some cool opportunities. Before your class project, I'm going to get you to create your own personal brand. We're going to go through some ideas and building your mood [inaudible] , getting some inspiration. Then you're going to design your own assets, a logo, a business card in a letterhead. Then once you've done that, you have to create a brand mock-up that's going to make it look awesome. I'm going to show you how to work with typography and colors and really good at your personal brand. Once you've done that, you're going to upload your project to Skillshare, and that's it. Get signed up for the class and do the class project and I'll look forward to seeing what you come up with [inaudible]. Hope you guys enjoy it. 2. What Is Personal Branding?: What is a personal brand? A personal brand is not a logo. It's not a product, it's not a service, but it's you making a connection. It's you evoking an emotional response out of someone. It's you making a promise and keeping that. You can be doing anything, could be at any industry, you can be a designer, you can be in the hospitality, you can be in finance industry, whatever it is, your personal brand has to reflect your story. But also it has to bring value to someone. The thing is there's nothing wrong with having a personal brand or having a separate brand. It all depends on your objectives and your goals. For me, I know I wanted to end up doing freelance as a graphic designer so what I did was I focused on building my online presence and focus on building my personal brands. I got a website, I did print work, I got a logo, I got a business card. I started going on platforms, doing teaching and building products, and slowly, slowly I built my personal brand because I realize it's all about a person-to-person interaction. When I get a client, I'm talking to them face-to-face. I'm not dealing with some fake entity or just business. I'm dealing with people. It's person-to-person so it makes it more intimate. That's the one thing that's really good at personal branding. It's more intimate, it's more close, it's more real, it's more raw. You can be yourself, you can be down to earth. You don't have to put on this whole thing. But it's good to be professional no matter what. But building a personal brand is going to help you in the long-term. It's also going to help you become more known as well. That's why doing personal brand is great, and it's not just about a logo or anything like that, but it's about making those connections, telling your story and really building an overall experience for your customer that they can relate with you, and overall build relationships that's going to benefit you in the future. 3. Keys To Building A Effective Brand: I'm going to give you some keys now on how to build a successful personal brand. The first one is to niche down. Instead of doing everything, you want to make sure that you focus on one particular thing. It doesn't mean you stop all the other things because you can't do that. For example, when I first started designing, I used to do everything, photography, video editing, magazines, brushes, print work, web design work, a bit of everything. There's nothing wrong with having all those skills, but what you want to do is keep those skills within your personal brand. What you want to do is project yourself as one thing. For example, now I project myself as a logo designer and an illustrator. Instead of doing everything and confusing your audience, you want to focus on one thing. What's going to happen is people are going to see you as an expert for that one area. They're going to come to you, they're going to see you as an authority and a professional and that you know what you're doing. That's why it's a good thing to niche down. Whatever you want to do, just pick one creative route. Whether it being illustration, a logo designer, identity design, UI, and UX, a web designer, pick one of these things and focus all your energy and effort into that one thing. You don't want to be a jack of all trades, you want to be a master of one, that's the saying. You want to be a master of something, you don't want to just do everything and confuse people. That's my first key. The second one is content marketing. You've got to provide content, either do videos or you either got to do blogs. A lot of people are into video marketing now, creating videos on YouTube or even a Facebook live video, sharing some tips on whatever it is you're doing like a logo design tips, maybe every week to really build that content and help other people. You want to help others and share what you know, share your knowledge. That's one good thing as well. You want to be able to upload those things, even do some writing and maybe medium.com, that's a really good thing as well. Share your thoughts, share your processes of what you're learning, and it's really going to help and benefit yourself and others as well. Number three is being authentic and relevant. That's the one thing I love about personal branding. I can just be myself, I can just be Jeremy. I can talk the way I talk, I can act the way I act throughout my whole brand, my tutorials, my products, and keeping that consistent quality which leads me on to my fourth point. Give value consistency, be consistent, be committed. You want to be committed to your personal brand if you want to be a well-known freelancer in your industry or even in your local town or wherever you are, you got to be consistent. You got to stick to what you're doing. You got to give value to people. Whatever you're doing, if you're providing a service, if you're providing a product, you actually want to give that value and make sure that someone is getting a benefit out of it. It's not just for selfish gain, but you're actually going to improve yourself, learn, and grow as well as helping others learn and grow off that. Will benefit their business, gain profit, gain sales, gain brand recognition, whatever it is, there has to be a value increase. My fifth point is create good work. You want to be known, you got to create work consistently. It's a long term process, but it took me a long time of posting every day. Sometimes I didn't post everyday. Sometimes I was posting like every few days, but I would go on Instagram, YouTube every week, and slowly built that up. Now it's actually paying off which is awesome and it's really benefited me. It's helped me get clients, it's helped me be more confident in myself, it's helped me improve my craft and my skills. Even my technical abilities in Illustrator, Photoshop, InDesign all those programs. You want to create everyday, you want to create awesome work. The thing is you got to be so good they can't ignore you. Don't aim for perfectionism, don't worry about being perfect. Just worry about producing and outputting. Instead of being a constant consumer, you want to be a giver, a producer. It's good to do both, but you got to learn and you got to output, you got to take action as well. That's one of the main keys that I recommend. Just create, just design and upload on Instagram, create account, whatever it is, Snapchat or Dribbble. Whatever platform you're on, just produce the work and constantly do it. Don't try to be perfect. Do as best as you can, 90 percent, and upload the work on your page, and that's the fastest and quickest way to grow. These are some five successful keys that you can use to really help you get your personal brand out if you're going to go down that road. 4. Tips To Designing Your Brand: How should you design your brand? If you're creative or designer, you want to have a specific clear vision and objectives. Number one is have clarity, have a clear direction where you're going and how you want your brand to look in the long run. The first few years it might be okay, you can might just be learning and growing, so it's all right, you can test some things out. But over the long term, what do you want to project to your audience, or what do you want your image to be, your personality and your brand, what do you want it to represent? Clarity, having a clear goal, and does not have to be so structured at the start, but as long as you have that first direction then you just focus on that. Be clear of where you're heading in the future, in the next five years. Write down a goal, write down a bit of the ideas that you have and start off with that. Number two, you want to have a consistent look and feel. If you go on my website, you can see that I've picked simple colors. I've picked a white gray, a dark black charcoal color, and there is orange. It's pretty much three colors, usually just a two color because I use white. You want to keep consistent. Don't use so many colors depending on your brand, but usually stick to two or three colors. Same thing with typefaces, only stick with two or three typefaces. Yes, you can break the rules, but this is just a general rule to keep it clean, simple, consistent, and make it easy and legible to read and to experience your brand, whether it's on website, whether it's print. You want to make sure that the look and feel is consistent. If they are on Instagram, if they are on Creative Market, on Dribbble, if you're on a YouTube channel, make sure all the banners, all the logos, are consistent, they connect well. When people go on a certain learning page or website and then they go to your other thing and it doesn't match up, they're going to be like, "Oh what the heck", and they are not going to trust you. They're going to feel like you're not professional, so keep that look and feel consistent. Number three, have your own platform. Build your own website. There's plenty of tools, you can use Squarespace, you can use Wix, even WordPress if you want to learn a bit of how to build themes and a bit of WordPress. I use DB, so I don't do coding. That's really cool as well. It's really easy to manage, it's cheap to build your own websites, but you need to go online. You have to have a digital online presence. You have to have an online presence. You got to be digital. If you are not digital, you are too slow. The world is transforming and technology is rapidly changing, so you got to be online, get a website. Don't just stick to one platform, don't just stay on Dribbble, that's not good enough. Build your own website so you can have a place where you have full control of it and full flexibility. You can let people come to that website and you can grow, and learn, and you can share your knowledge there, sell your products, sell services, all that type of thing, so it's very important that you do that. Number five is experiment and have fun. It's a personal brand. It's not like some big crazy thing. You just enjoy it, have fun. I love Allen Joplin. He always inspires me, he just has fun. He just does logos, and experiments, and plays around. He just enjoys it. That's the cool thing about a personal brand. You can have fun with it, you can experiment, explore different ideas. It doesn't have to be literal. It can be like a metaphor, it can represent your own personality. Even for me, the reason why I chose orange is because I am vibrant, am energetic, I have a lot of drive, orange represents fire as well, I'm sort of fiery and very motivated. That's why I pick colors like that, and my logos I can let it. I wanted to be creative. I still do a little bit of hand lettering now, and you can see these small subtle things that just from the design will reflect that personality, and character, and the image of the brand that I want to build. 5. Tips To Promoting Yourself: How should you promote the brand? With me you got to have your specific target audience. What do you want to aim for? Do you want to aim for in-house agencies, design agencies, print companies, private clients, big clients, what do you want? You go to find your target audience. Maybe you want to do find beginners. How do you permit the brand? You've got to find a target. What are some ways that you can use to promote your brand? Number 1, you got to know your target audience. First up, who do you want to aim for? If you're a designer, where do you want to work? Do you want to aim for agencies, design agencies, in-house, do you want to aim for private clients, small businesses, local brick and mortar businesses, online businesses, what you want to aim for? You got to find the target audience and who you trying to direct your designs at and market it towards them and build your brand towards them. Even your portfolio as well. You want to make sure that the work that you're projecting and the case studies that you are doing reflects the type of work that you want to do. If you want to do branding for an in-house agency for top clients. You want to show cooperate work. You want to show their brochures or website, printing, vinyl sick is all that stuff you want to show all in context, and show in your portfolio. If you want to be a logo designer, maybe for you just want private clients on the side or more illustrated clients, then you want to just put that on your portfolio, on your website or your Instagram and you want to share that one thing and keep it clean and aim the work at a specific target audience. Then you're going to get more work that way. Number 2 is do a guest blog posts. I know, maybe some of you are young or you're just beginners and you don't know how to write, it's good to start practicing now. You want to try and find websites where you can actually do a guest blog post, share your experience anything like that. First, when I first started I didn't know how to write. Now I've written books and e-books, and guides and stuff like that. It's a lot of fun, but I recommend to break a personal brand of a product, or what you do is doing guest blog posts on credit websites. Few of them are import design, smashing magazine, [inaudible]. Some of them are mainly freelance sites, but they focus on creative and design. That's one good way as well to make your name learn. Number 3 is do e-mail. E-mail marketing, build an e-mail list if you can. That's probably going into most systems stuff and your personal brand, but definitely having e-mail list will keep in contact with your customers and your people, your tribe, if you want to say it like that. It's going to help you communicate them on a personal basis as well as keep in touch, and ask questions because that's how you learn of them. Then you better know what products to put out and that type of stuff. When your brand expands, when you stop doing just services and you do maybe mentoring or teaching or products, then you're going to diversify and you're going to scale. You want to make sure that you keep in contact with these people. Number 4 is design free products. These sites like Freebiesbug or Free Design Resources or Pixelbuddha, things like that. You can actually upload a free resource like maybe a texture pack or whatever, like a illustration pack or icon pack, something like that. You want to give that away for free. That's going to help get some views and traction into your website or your Instagram wherever it is. You want to try and get a feature on a blog or anything like that. That's really going to help get some traffic and get some eyeballs on your work. You never know that opportunities always come from that and it may take time to build, but be patient with it. It's really going to pay off in the end. 6. Personal Brand Examples: Right now I'm going to show you some examples of some personal brands that actually doing really well. Obviously subjective. It's just people I believe that do good. You can see the first guy is Andy J Miller. You can see obviously it's his art branding so was Andy J Pizza for fun. That's his personalities, quirky. His illustrations represent, they're bright, bold, colorful, full of texture. He does Children's illustrations for books, you know, heaps of different type of stuff, print work. You can see he has some scrolling for you. You can get the kind of vibe of what he does, and his work. You can see there, he's got his picture. Then if you go to his store same thing, similar products for T-shirts, notebooks posters tote bags, everything. You can see the same sort of vibe. We got his podcasts as well. We even have the consistent logo, consistent look and feel for all the episodes. You can see that he's got his artwork and you can see how it's consistent all the way through. Then even if you jump on his Twitter as well, you can see all that stuff and even his banner. You can see it's personal brand is consistent all the way through his personality is there, his photo is there, all these links are well-done, that's one good example as well. Even in his Facebook page as well If you just jump on that, you can see there, Super handy. Another good guy is Kyle Adams, he's an icon designer. You can see he recently just sort of re-brand. Re-brand refreshed, it looks awesome. You can see what he does using consistent typography in colors, as well as with his guides as well, really handy, really good. You can see there all his links. You go in his store you can see he's an icon designer. He produces icons, gets you that quality work. You jump on his Instagram, same vibe consistent. You can see what he produces, and obviously you can tell he's an icon designer. He produces quality work, he gives quality products, quality goods, and even case studies as well. Look at this stuff, so awesome. If you go in dribbble, you can see there his work is also there, same type of work, same image in Twitter again, same logo, same image, same colors. He's posting things about icon design and teaching other people as well. That's another good example of building personal brand using the same topography, Logos, the color, the personality, the brand fill, all of it together combined on every platform to make it cohesive and make it flow and function. Another one is Ian Barnard, he's a lettering artist and which he has been big the past two years. Has also lettering work as calligraphy as well. Super awesome work. If you go to Instagram, you can see all his work there, boom like that. You get to his YouTube channel. Look the same banner the same image. You can see it's the same guy consistent. You can see zooming tutorials on lettering. It's all related, everything relate to each other. All the content the products, the client work, everything has to flow together. All has to be relative. It all has to be in contexts and relate to your personal brand and what you do. You can see there jump on his Twitter same thing. You'd see the consistent banner, use white space, the images, and then once again, uploading things on lettering and awesome stuff. You can see that just by showing this three examples of some good things, a personal brand will carry and they've been consistent, they've been professional, clean, simple, legible. It represents your personality whether it's logo design, illustration, lettering, whatever you're doing. It's going to represent your character, your personality, and add your flavor into it. Have fun with it, it's going to really work out, and your personal brand can do the same. 7. Class Project: In this class project, what you're going to create is, creating your own personal brand. What we're going to do is create three brand assets. You're going to use a logo, a business card, and a letterhead and we're going to create this in Illustrator. Once you've done that, we're going to create a brand mockup, that you can put in your portfolio or in a case study, or on your website, or wherever else, to help you grow and build your personal brand. You can also do a bonus step if you want. Create an Instagram account, if you don't already have one. If not, just upload your work and progress from this class project on there, and it's really going to help you out. Then at the end, upload your project to Skillshare, share your process, share your progress, and look forward to seeing all these projects so we get stuck into it. 8. Inspiration + Idea Generation: One of the first things I do before starting to design and craft the brand assets, and all those good, fun stuff. You want to start to build some inspiration. Start to get a vision, a direction. The first thing that's great to do is build a mood board as you can see here. What I've done is just got images off the Internet, of pictures, of my own photos, whatever you want, and looked on Pinterest, Drupal, those type of places and got some ideas and things that I liked the feel of and some things that, looking for colors, typography, art direction, shapes, logos, a bit of everything. Really just gathering all those creative ideas that I kind of feel and that I'm drawn towards. Really just putting that into a mood board and looking at this stuff. So you can see some logos, some colors, kind of like these minimal logo mocks, say to some business cards, some photos from books. Even out of that shoe, got some cool label there. Some old logos, some branding. You can see, I sought to do this and it can be really quick and easy. It's the best thing to do that. I've always thought of going into depth in our personal branding. The second thing I try and do is try and build a personality. Because it's a personal brand, you want to try and figure out what your personality is and you want to put that into your brand. If you're a sarcastic, funny guy, you want to put that in your blogs. You want to make jokes. Even in your videos you want to put emojis or winky faces, that type of thing. But if you want to be more sophisticated and modern, you probably go towards writing more elegantly. You'll use simple colors like grays, blacks, whites, that type of thing. The first stop is I'll write down some words. You can do a mind map as well if you want to do that. But I'll just write out some words and then I'll start to select some things that really represent me. I'll go ahead and just use this red color. Some of these words are just really broad, but I'll just select the words that really resonate with me, and really feel like who I am. Hard worker, I'm raw and assertive. Outgoing. Yeah, I'd select those for now. You can see, I've just selected a few words that really represent me. I'm an honest guy, I keep my word, I'm very assertive and direct with my language. I'm energetic, I'm joyful. I like going to the gym. I like going outside into nature as well, but also like getting work done and doing tasks and building products. So that's one cool thing that resonates with me. This is a good way and a good type of thing to start to build out what type of field and language you want to use, what type of persona you want to give your personal brand. Do this for yourself, and it's going to really help you out. Second thing is to find what focus and direction you want to head in. When I first started my personal brand, I was just doing a bit of everything. I was in photography, web design, graphic design, I was in printing stuff, doing some logos, just doing whatever. Just learning, growing, and building my portfolio up. That's okay when you're first starting off. But eventually when you build your personal brand and you want to go into freelancing and into a long-term thing, you want to focus on a few areas. I'm trying to keep it between two areas, two to three areas max. But usually you want to end up focusing on one thing and become a master of it. You've heard that quote before. Being a jack of all trades, but a master of none. You don't want to be a jack of all trades. You want to be a master of something. It's good to have multiple skills, of course, and I have multiple skills that I use, but you can use that internally in your personal brand. But when you want to focus and project to your audience and to the world on all your social platforms and all that thing, you want to project one thing. Whether you're an illustrator, a web designer or whatever you are. I'm just going to pick a few things that I focus on even now, and the direction that I want to head in the future. I'm just going to select two here. Logo designer and and digital illustration. That's all I'm pretty much doing now. But I want to even focus here more now, and then eventually just purely do illustration or purely do logos. But originally I was doing a fair few of these. I'll even put identity there, because that's tied into logo design as well. Write down some areas you want to go in. There's so many. Graphic design, Animation, UI, UX, Hand lettering, it's popular, Product designer, Director, Photo editor. There's so many and the world is evolving with technology and stuff. So web things these days, and coding, and UI stuff is really important. Yeah, pick something that you want to focus on and practice. Just keep going deeper and refine your craft and it's going to really benefit you in the future. Number three is your target audience. Who do you want to aim your personal brand at? Do you want to aim at creatives? Are you trying to get a job? Are you just trying to get freelance gigs? What are you trying to do? I put a few examples here. Design agencies, maybe that's in your local area, small businesses, medium-sized businesses, large brands. You just want to do freelance contracts? Do you want to do pro bono, which is free work. It may be for charities, no for profit work, startups, private clients, or even in-house. Working for a big company and just working as an in-house designer. So who do you want to target your portfolio and your products and your work? Do you want to target maybe young designers, growing designers, other creatives. Maybe do you want to aim it at directors, or aim it at certain companies. You've got to figure out what you want to aim your personal brand at and who you're trying to sell to and who you're trying to market to. For me, I know I do mainly startups, private clients, and obviously I do freelance stuff. Then obviously small businesses. Mainly, I aim my personal brand at these type of people. I help other young designers grow. I also aim like small businesses and startups for logo designs and that type of thing. New companies, and even in my friendly neighborhood, and people that I know mainly from word of mouth, and I really target that and it's really helped me gain some clients and really benefit from it. 9. Developing Logo Colour & Type: I'm just going to show a quick example of how I've represented my brand over the past few years. You can say this is my website, I've got my logo, my color schemes, you can see I've got my links. Go to the slider bar, and just information about myself, common portfolio work that I've done, my process, just some testimonies and my courses in other little things, and you can see that everything relates to each other. If I go to my blog, same vibe, I'll quickly show you other channels as well. You can see if I could get my blog, you can see here consistent colors, typography, even all the vector type of your work of the images and previews as well, so it's all consistent, it's so well and applied the same type of vibe over my YouTube channel as well, so you can see here the banner, got the same picture as well, so you can know until it's me, and then you can see all my videos here. You can see all that consistent look and feel, which is pretty awesome. My Instagram channel, see all type of work, my vector type of work that I do and you can see some with my niche and what I want to focus and project as well. Then my Twitter, so you can see here. Some of the banners they're not all the same, which is fine I'm just still experimenting. But you can see it's got all my details, it's consistent with how I want to project myself, and you can tell like, oh yeah, that's Jeremy's work. Then I post things about design related things that's relevant, which is key as well. Then you can see, I got my portfolio on Creative Market, which is my store, my shop. You can see on my products here, which is pretty awesome, you can see the vibe there, same consistent image, the language I use, the products that represent my brand to they all similar and really kick it off. Then if I got a Dribbble. I've got my portfolio as well on here, which I just started going on, so I'm just uploading all my work on there as well, which is pretty cool. Then LinkedIn. This is my personal brand you can see my online presence is evident on across all platforms and it's really benefited me and it's really worked. The more effort you put in, the more you're going to produce greater quality work and gain more clients. We'll just drop back into Illustrator now. You can see that I've started to design the logo. For your projects, what you're going to do is design your own personal brand. You can design any logo, it could be a monogram, it can be more illustrative, it can be whatever you want. The vibe I went for was putting my initial J with the crown. My ID is that my clients have their own kingdom, and what my job is to is to build their kingdom, build their departments, build their surrounding castle or whatever it is and uplift them and grow them, grow their brand, increase sales, and do all that. Kings build and they reign and they help the community, they help people, they help others to benefit, so that's just a quick little backstory on IDY picked up. You can see here I just did a quick little sketch, just kept it simple. Then what I did was get the pen tool and just went through and just quickly made the shapes, the same thing for the letter as well. Went through that and just made it and then fix it up obviously. But yeah, just use simple basic Illustrator tools that anyone can use, it's not complicated. Then you can see here I started to build with them grayscale and black. You always want to make sure you build with those colors first before going into color so you can see if the ID is going to work on or not. I had went for this little slit heap, and that represented like my accuracy, my pixel pushing skills, like the type of excellence that I do and precision in my work, in my vector works, so that's why I added that little thing. If you look at the Microsoft logo, it's got like a little shop pointing it too, it represents speed and accuracy and things like that, so I went for that. Then went for crowns of different shading, you could see different shadings, see, you can see that. Just having the flat logo, and seeing what it looks like which is pretty cool, so it's just a hypothetical brand, you can just have fun with it, just experimenting. Then I added color, and you can see here, it's staring to pop, starting to look a lot better. It has a different shading here, so it got shadows to make it look more 3D, more realistic, make it pop more. Also represent my multi-faceted design thinking in what I produce, and it's not just flat end and too simple. You can see he built some little icon her as well. So what it looks like on different colors and kind of like it. It's a simple little crown, it's not complicated. Then he's some colors. Before you work on colors I'm going go onto Pinterest for a second. I'm going to talk about psychology of color. With personal branding you want to pick the right color, you don't just pick any color. Obviously, if your affirm, you're going pick like a pinky color or bright colors, you're going pick like colors that are more mute, more desaturated, maybe like a blue, because it represents authority. But if it's like a kid's playground, of course, you're going use colors like bright yellows and oranges, and the purples, and things like that. I'll quickly scroll through here. If you go on Pinterest, just type in color psychology or design theory and you'll get some of these pins up, and you can just read it and learn for yourself. Green just quickly. It's fresh, organic, earthy tone and it's very calming. It also represents money, which is wealth and growth, that's why you see a lot of startups using green for lack sprout and things like that. Blue is very common. Both women and men lie blue, it's also a very calm color, it builds trust and represents authority as well. You can see some famous logos that use that, and you can see it's very peaceful and trustworthy. Purple is royalty. It's very majestic. That's why a lot of people use it because it represents magic and mystery in the unknown, as well as luxury as well, so that's a really cool one and she's awesome too. Yellow, it's energetic, it's bright, it's very cheerful, positive. It's a young color that kids love. Then orange, that's the color I went for. It's, in-between yellow and red. Reds a bit too harsh in yellow is a bit too kiddy, so orange is in-between and it represents my personality. I'm positive, I'm energetic, confident, very friendly. I'll get the work done, but I'm also high energy and I'm willing to work with you and help you out. I'm very outgoing and down to earth. That's why I went for that orange color and those are my decisions and reasons for choosing those colors. Then you can say just going through, red, pink, gray, and then black and white. They are minimal colors sophisticated, they are elegant, classic. Let's just quickly a bit about color psychology, so you make sure you pick the right colors. Another key is to always stick with only three colors. You can stick with more, obviously have secondary colors, but I try and stick with three and keep it simple and clean. I always have one primary color, then I have a few secondaries, and then I'll use blacks and grays and stuff. That's just a quick tip. You can break the rules. If you want to have an abstract brand, you can use as many colors as you want, which is pretty cool. A cool trick that I use is if I go to Dribbble, I'm typing personal branding real quick into the search bar. If I just go and find some colors I like, maybe I like this yellow. I'll click on the point. If you go on the right-hand side, you can get these color palettes. If I like this color, I can actually just click on that color palette. It's going to show me all the work from the other designers that use that color, or a hue of that color. You can see here what it looks like. It's a cool tip to see if you want to see how the color works in other scenarios, and give you a better idea if you want to use that color or not. That's a quick tip. Another site that's good is Coolors.co, that's with two o's. You can explore, generate different color pallets, you can search for the latest picks, the best. You can filter tags color wise and be on pastels. You can save and export them really quick as a PDF, as a photo, really easy if I go over color palette, press export, you can just save it quickly, PNG, boom, and save images or copy it. Really simple. That's why I love using this. Another simple site is Color Hunt as well. Obviously they got heaps of palettes. A lot of people use them. I like them. That was a nice one. You can use it for your branding, illustration work, whatever you want, so this is another cool site to use as well. You can see here, this is my original colors up here. Then I went ahead and tested some other colors, some other oranges. Brighter orange is more of the reddy tone of blood orange and then more muted like pastel, salmony color. Then just testing out different grays there. Then going down to my secondary, see you got more muted grays but bluish tones, purple and already brown tones. All I do is just make shapes and then what I use is the color guide. If I like this color here, I'll make a copy of it and go to my color guide. You can go to window and go to color guide there. What I'm going to do, is click the drop-down menu and you get all these different modes of colors or how many rules they call them. You got complimentary, you got monochromatic, you got the triad, the different shades which I like using too. For example, I'll click on shades, and I'll click this button on the right corner here, the little plus sign and three columns. If you just click that, it's going to add that to your swatches panel. Right now, if I just drag these, make a bit smaller, drag these out, I can just go through and select these new colors that we just made. Just like that. You can just test out colors like that. That's how I build these pallets at. Another cool trick as well, is if you have a color you can go to color. Similar to the color guide, but this is more direct parameters of the different colors. You can find color there, the window there. My top right corner, you can see I've got the CMYK. If you click the drop-down menu in the top corner, see you got four lines, if you just left click that, you can switch to HSB or RGB. HSB is really cool because it's hue, saturation and brightness. What I'd like to do is pretty much just bump up the brightness, and I'll copy it, and just keep doing lighter tones like this. It can build out really quick palettes. Another thing as well, is if you just shift the set, you can shift the saturation as well. That doesn't hurt to bump that up. A lot of digital illustrators use that technique too which I use. You can shift the color as well, and it's not going to go too far away from the original color. That's a cool trick as well that you can use. Then you can see I tested different modes. Different rules. This one's complementary. These are the shades like I just showed you, and this is the analogous. You can see that. That's how I build some color palettes for the personal brand, and you should use the same type of techniques too, and it's really going to help you build a nice color palette and not just picking anything. Once you got the colors, it's good to pick a typeface. At the moment on my personal brand, I'm using Montserrat. I like Montserrat because it has multiple styles. When I mean multiple styles, if I drag this out, you can see if I click these buttons on the top corner, you get all these different styles: thin, light, regular, medium, bold, black. Those are different styles of the one typeface. Some fonts only have one style, not even just regular. This is a title font, I can't really edit it or manipulate it all. Have a body copy. What if I wanted a body copy or something and make it smaller, and I had heaps of writing. I want to have that flexibility. I want to be able to control the typeface. It's good to pick fonts like that. But you can also experiment. I just took some fonts, some free ones, DDC Hardware, Ridley, Bernier, Montserrat, Cache, BW Stretch. Some of these are paid, some of them are free, then some script fonts over here. What I ought to do just like pick a few that I like. Ridley is nice. I also like DDC as well, this one's pretty cool. These ones are too textured. I like this one as well. BW Stretch is all right but it's too thin, too compressed, too condensed. I'll keep Montserrat there as well. These are cool, and then out of these scripts, they are not really representing my brand. Some of these are too feminine and some of these are too bold. You've got to ask yourself these questions, does it represent my brand? Is this a masculine font? Does this represents my top of design, like animation or whatever you doing? It's good to have a secondary heading type or whatever. I'll probably just select probably [inaudible] this one a free one. That's cool. Then Blend is all right. I guess Blend is all right, it's got that custom vibe to it, and it's not too feminine. It's got this nice cutoff edges there. These are free fonts. Once I've done that, I'll go put it out and I'll test it in different styles. This one has three styles. You can see I just put them out there. Same with this one too. Got a textured look which is cool. Just testing it out and even put on different colors, and see how it looks like. Maybe if I want to bring it. How does it look when it's thin; does black work with it; does the white work with it? That's how I'll test different typefaces before I actually pick one. I'll put them out, lay it out, and just test to see if it works. That's a quick way of choosing your type, choosing some colors, and just building a logo, and the process of how to do that. It just starts from simple sketch, simple IDs, basic design principles. You can do anything really. It's really going to benefit your personal brand, and you're going to grow, and you're going to do awesome work. 10. Brand Collateral: Once we've done with our typography, our color, and our logo, and our inspiration, we can start to build out some brand assets. The first thing we're going to do is start to build a business card. Usually, I'll make a new document, but for the sake of this class, I'm just going to do it all within one document. Cool tool is the artboard tool. If you go to my left-hand corner, you'll still get this little artboard that will fold thing into two lines, that's your artboard tool. Shortcut also Shift O and you can just drag an artboard which is cool. It's good to make sure you get the right size, so when you save the PDF for the JPEG or file, whatever you need, it's only the right size for printing and that stuff. Especially if it's a business card. You can see if I discard the Artboard tool again, make sure it's selected, you'll still get lines here on the artboard, which means it's selected, I can go up to the top, and the normal sizing is roughly around 90 millimeters. My document is set to point the moment, so you can just type mm and that's going to be millimeters at the top. Then just click off that or press Enter, and then for this side it's about 55 millimeters. These are all the sizes usually, so it's pretty much similar around the world. We've got this one business card here, cool. What I'll do with this I'll just bring it up a little bit like that, and we'll start to work with this. What I'm going to do is I'm going to go select my logo, so I'm going to stick with this one here, and drag that. I'm also going to use this too. Cool. I've got my logo here. I'm going to pretend this is the space of my business card. I'm also going to select the Artboard tool again, hold Shift and Alt and just drag this down and make a copy. Maybe it's going to be a double-sided card instead of a one-sided. I've got my logo here with the J, and what I'm going to do, I'm going to use typography. I end up selecting the DDC type which I love using this one, so we're going to stick with this one. So I'm going to drag this over here, make copy of it in case we need to go back. We're going to use this and we're going to use the colors that we built here. The colors that we chose was these ones here, primary ones, and also these gray ones here as well. Ungroup those and bring these down here, so we can just use these. You guys can see what we're working with here. All the colors are here in the swatches bar it's just nice to have it here so you can just I drop it and so I get boom. You can see that can quickly just I drop it like that. You can see what it looks like. We've just the gray and then the dot in there, which we want that dot type. I'm just going to scale this up, play around, drop it, and then I'm going to logo design and illustration. Then I'm going to quickly sizes. A shortcut for that is actually Control Shift and then the less than and greater than value. So, full stop and comma. You can just press that and if you want to double it, click and hold ALT and you do double the size. Then just holding Alt option if you're on a Mac and press left or right, and that's going to increase the coning there. Just like that. Size it up. I'm going to center it. We're going to group these two together, and send this to the Artboard. What you do, you go to the top left corner, you get a line to upload. I'm going to click this button now and it's going to center it to this artboard. Then once again, you can click the Submit button to make this center. But we just wanted to leave on the side like that and see the maybe we want to make it less. So maybe like the slight gray like that. Yeah, I'm like in a light gray there. So we didn't take away from this rule the color from the logo and then we can test it and see what it looks like. Yeah, that looks nice too. I guess I'm going to leave it like this for now, and cool and that's one side and I'm going to copy this another side and then I'll put my details too. and I'm just going to make maybe it's one of these in the center. Custom design. This really pointless and we'll do the e-mail. I'm just going through here, working with what we have and that's the gray there. Maybe play with the orange. I could even make this back side orange. I'm just using the Artboard tool. Yeah awesome. Looking good. I'm going to group those together and then center it like we did before. Make sure I'll sometimes you click on the Artboard because sometimes it will send it to the loss Artboard you clicked on. So center that they get a copes is going to e-mail my navbar and we will locate it, and that's the business card design. Then obviously, if you wanted to print these, you want to make sure that there's going to be a bleed. Because these color here we want it to make sure that when it cuts, that the cuts going to be there. So you can actually double-click, go to your Artboard section on the right. Double-click that and you can see you can share the center marks and turn those on result, but we won't be able to edit the bleed here. We will have to go documents setup and you can add the bleed here. Like that. But the thing is it's going to edit it on all the documents you see that it's going to add that bleed, which we don't really want. You can make a new document monosomy for the sake of this class, and you can drag it out like that, and that's what you're going to do if you have overlapping colors. If your colors go over the upward line, now when I cut it, there won't be any white or any missing spots is going to, the guillotine will cut the card and it'll be all the way there. That's just a quick tip. Now let's Control Z that to get rid of the bleed. We've already got my business card just like that. Already done. You'll go down main icon here which I can just make it on the Artboard. We'll go 500 by 500, we'll just do 300 pixels by 300. Maybe one as a favico. Maybe we can have as a family concert for the website top. Cool, we got that, and what I can do now is going to make a let ahead really quickly. You can see here the Artboards, if you don't want to put you in custom size, you can actually just open up the drop-down menu a, and you can search for the size you want, and I just want to know more A5 size and you can see it's a bit big so we can drag in align that, and it's also good practice. See you got many Artboards as well. It's a business card, here and letter head. Then I'm going to go to my, press T for the type tool. Instead of just clicking, I'm going to click and drag. It should automatically put placeholder text in there for you, and we're going to go test out the type. We'll go with that condensed. We'll also going to make it the dark because you don't want to be too dark. I'm going to press Control A to select it all and press Optional Alt and press the downward key to bump up the tracking a little bit, so there's actually space and bump the carrying just once as well. Then I'm just going to press Enter on these parts here. Just left out and delete their rest. Pretty handy and kind regards, Jeremy. You can see these type would be a little bit hard to read. That's somehow secondary type comes in. Once again, we reason the Montserrat, and I'll go ahead and use a Montserrat out there. So it's easier to read that. Then I will just go, hey, Mathew just hypothetical hey. So we've got that section depth and then maybe we want to add the rest of the details here. Send to 105, Sydney. I'm going to put the power graph to the right, just to the right, make it a little bit bigger, so you got little design, e-mail, the number again, just keeping it simple and we'll align it to this J there as we'll. Like that. You've got the details, maybe you want to align this to that. Make sure that this is aligned as well to the [inaudible] what if you want to just make a short, doesn't matter. You can see that's a line. Say visually let's look at and we've put it at the same text as the Montserrat. If it's small there, and when you recommend small type, it's actually good to bump it up to a bold as well, then bubble up. Closer, that's fine there, and if you want to add anything else, I'd like a last line there, it's a break off that white space there. Use the orange and then just like that. Cool. I just did a simple letterhead, and we can go ahead and we can save this. I can go to File, I can go Export, say Expose For Screens is pretty good as well, and I can clean everything and then select the ones I want to save. You can save it as a PNG, JPEG or PDF. What I would do there, I'll probably create a separate document and save this as an Illustrator file. Just by doing this, you've already made a few assets and your metaphase economy we can put on our website, we've made a business card, we've made a letterhead, and you can make stickies, you can make so much most stuff just by putting your personal brand and eventually as you grow, you keep expanding and discrediting on more awesome things. 11. Using A Mockup: So, what I want to show you now is where to find some mockups that you can place your personal brand, and then upload it on your portfolio, and put it as a case study or show it as an example of work that you want to do. So it's really important. I want to show you a few places where you can actually download mockups, and create a nice look or presentation for your personal brand, and then you can put it on your portfolio to show us an example of work that you want to do or just a project that you've worked on. So I had this branding showcase generate a mockup from mockup zone. You can see you can buy on Design Cots as well as Creative Market. So you can see here, got some previews here. It costs $19. I'm not saying you have to buy some mockups, but I'm going to show you a few places we can get it for free, and you can see here if I just go through some of the previews of it. It's a pretty nice pack, its got pre-made stages, and scenes for you already. It's got objects where you can drag, and drop it as well. As you can see here you could place all these objects, and then they all editable, which is pretty sweet. So it's a really nice design, and I really recommend it. Three nice sites that are really good is Freebiesbug. You can see they've got PSDs, illustrator freebies, fonts, and stuff too. So if you go on the left-hand side you can see you can click on mockups, and you'll get all these mockups. A lot of it is probably a lot of digital stuff for iPhones, MacBooks, Apple Watches, and all that type of thing. Website mocks, iPhone mocks. You just go through the pages, and you'll find some stuff that's good. Another good site is freedesignresources.net, and if you go to the top-left corner next to the logo, you'll see mockup. So you click on that. It has a lot more range of variety of print, and packaging as well. You can see some jars, and boxes. Go to the next page. Some of these are demos as well. So you might not get the full thing, but they're really worth it to practice, and even use like the coffee cup, that's pretty cool. Posters, brochures, folders, [inaudible] stuff. So this one's a good site too. Another one is graphicburger.com. If you click on mockups, these guys have a lot of assets, and heaps of free stuff which has really been beneficial. T-Shirts, I don't know what is the space they have hut. What else? Stamps, books, business cards, everything, and it's all free. You just download it, practice and it's going to be awesome. So I'm going to show you now, if you have Photoshop, what we're going to do. I open this simple branding showcase from the pack. So if I just go to my Adobe Bridge, you can see here, I just bump that up. You can see all the scenes that are already in the pack, which is pretty sweet. I can have ground textures as well, which comes with it, which is really handy. I can change the background to suit my brand. If I'm more rustic and vintage, I can just chuck one of these in a rustic scratched up concrete grounds, and put that in. If I got a brand here, you can see these objects. See what I can use, which is awesome. What we're going to do is we want to use the already ready-made ones, which I just double-clicked on. So this is Adobe Bridge, but you don't have to have Adobe Bridge. You just need to go to your folders, and then whenever you download whatever mockup, you just go double-click the PSD, and it should open up for you. So once I double-clicked on it, this is what opened up for me. What you will do, you usually get an adjustment layer. So this is a photo with the layer. It's just light pretty much. Then all these photos here, I don't know why there're no names, but they're not. If I just turn them off one by one, you can see each of the assets turning off there. So you've got the notebook, the little calendar book there, the business cards, and then we've got a clipboard with the letterhead. Just close that so you can see all the photos there, and then we've got the texture, there which is cool. So what we're going to do is we're going to play around with these really quickly, and I'm going to show you how to add the assets in. You literally can just go into illustrator, and just copy what you designed. Maybe I want just this icon, I'm going to press Control C, and what I'm going to do now is select the photo, which one you want to use. I'm going to go to the business card. So I'm going to go to the bottom one. Just find the right photo. Sometimes they're using name, so it's all right. If you click the little tab, it's going to open up the layers. Usually, you'll get whatever the actual photo of the thing, you'll get a shadow as well, and then you'll get this replace. It'll say replace or it will be red marked. You can see this has a little image of a paper there in the right corner. That means it's a smart object. So I can actually double-click on it like that. So what it does is it opens up another file which is a PSB file, not to PSD, which is pretty much linked to this file. Whatever I change here will change on this area on the business card. So I'm going to go to my layers, and just turn off that thing, and what we copied from here, I'm going to paste it. I'm going to press control V, and you'll see it say paste. You can paste it as a smart object for now, which is good because a smart object retains the pixel. So if you scale it down, it won't damage the pixels. I'm going to press enter, and what I'm going to do is make sure this is selected, and press control S to save. Once that's done, you can see how if I go to the other file now, I can close this, it's added it into that layer there. So if I zoom in obviously is going to be pixelated, but you can see it's added it to that card. Another cool thing as well now is if I select this layer, I can actually go down, and play with the blending modes if I want. So you can see there, it's starting to blend with the card. Screen color dodge. You can see that because you can see it's not really blending in, but if you usually screen, and sometimes you can put it to 90% maybe, and it's more blending. You can see it's starting to suddenly blend in like that. I'll just put that back to 100%. So we've got that done. Now I'm going to go back to this bit, and the business card we designed here, we're going to use that. So I'm going to control C this, and obviously because it's black, we're going to have to edit it. I'm going to bring this out. I'm going to make this white, and I can probably make this look a lot of gray. Control C again, I'm going to find this file. So I can just click on it, double-click on the smart object, just turn this off or even delete those layers. If you want, you can click the little bin there. I'm going to paste this in, and scale it up, press Control S, and there we have it. We have our logo there. So then once again, probably go to screen. It's blending in with the light. You can see that it's looking good. Then with the icon, I'll probably go edit that with this. I'll make it all white actually for this one. I'll locate it, double-click it, go back key, turn this one off. Scale it up. All right. It should be centered. If it's not centered, you can just move it around. You can press Control+T to transform. You can see, it can rotate and it gives that bounding box. Save it and you can see that it's a bit too big. So I can actually scale this smart object as well, but it's going to scale with the whole thing. So double-click, go back and see. Just scale it down by holding Shift and Alt. So it's going to keep the proportions there. Save it and once you get faster, you get better at it. I'm going to go double-click on this and this. We just made this. Copy that. So you can see all the details there looking good. To turn that off, paste in the new [inaudible] that we made. Just scale that up. Then I'll save it once again. Well, we have L. We have our own letterhead that we just made and it looks realistic. Once again, you can jot down the opacity a little bit by 90 percent. Not 90 percent, 10 percent just to zoning or maybe even put up on screen, play around with it, see what it looks like. But yeah, I normally use the okay. So there we got our letterhead at business cards there. Do the same to the other ones too. Turn that off. Just copy the logo. Just add logo like that in the corner. So you can see the adds it already. You can see this top layer is lack of overlays, so it's overlaying that Y onto the smart object, so it's not given the color. So we want that y, cause a logo can work in many aspects. So you can see that it looks like a shadow. So that's customized and then we'll leave the pen as is. We can probably move the pen as well. So maybe I want to rub that. I can press Control+T on the actual folder. So that means it grabs the shatter and the object itself. And I'm just going to move it over like this a little bit. I mean, maybe it, yeah, it looks beautiful and better. I can also do the same for the other books as well. So you have total control. That's why I love working with these mockups. It makes your work stand out, look professional. Maybe I want to scale it, make it a bit smaller. So you can see the logo there. Holding Shift and then typing the Yara case press Enter. So it looks it in. Then I'll do the same goal until he turn this one off. Then maybe we just want this guy. [inaudible] Obviously this is a quick job, but you can add as much information as you want. If you have more brand assets, it will work out. So what you can see happening here because of this, it's not registering the shape. So you can see what we're going to have to do. I'm going to just copy this. What I'm going to do is go to my pathfinder tool. Make sure this is on top. Select them both and press the cookie cutter or the cutout shape tool. So now I cut out the space and the shape and I'm going to Control+C, go back, close that shape and then paste the new one in. So it's going to be see-through. That's another thing you have to worry about too. See now it's see through and it's working, sweet. Save it and make sure it doesn't go out of bounds. Sometimes it cuts it off. Cool. I can see it cut it off a little bit. Yeah, there we go. Looks like a sticker, maybe we can just make it bigger. They cool. Then what we're going to do, you see this background, maybe we want to be orange. So what I'm going to do, make a new layer. I'm going to make a hue saturation layer. We can bring that up. Sure enough going to do that. We're going to make a color field. So I'm going to go to my adjustments down here, press a little bowl. We're going to go to solid color. We're going to copy the same color we had before. Go to illustrate up, copy that and paste that in like this. Drag that layer all the way on top of this layer. What I'm going to do is go to multiply and jump it to about 30 percent. Okay, maybe raise it up. So you can see what it looks like. You can put on all the way that. Another good one would probably be overlay as well. So you can see overlay ads are like orange tint. You can turn it off and on since adding that orange tint to the dark spots. But you can also play around; so that's vivid light, linear light. So play around with the blending modes there and go with the mouse and see what it looks like. Usually overlay works are multiply. See that pretty harsh. So you can probably drop it to 80 percent or just leave it as is if you want. I like that hot lines colonize, put a 80 percent. Sweet. So just by adding that little effective, we've added our own brand color there. It's looking all right. So yeah, cool. It looks pretty cool. What I can do now is I can go File Export. You can do a quick Expo as JPEG or you can save for web. So if I go save for web, you can see that it's pretty high pixels, but you don't want to upload that on a website or Instagram. It's going to lag. It will take forever to load and it's going to be slow to load as well. So usually I'll drop the percentage to about 30, 40, 50, whatever it is. So about 1000 pixels is good. So you will make sure this is linked as well. So the proportions are restraints, so make sure that's not unticked. And just change the percentage to roughly around 1000 pixels or maybe 800 pixels even. Maybe I'll go 45970 pixels. That's cool. When its more of a photographic image, you want to save as a JPEG. If it's just purely shapes, then you can do a PNG. But JPEG, we believe on high, usually 70 to 80 quality is fun because you already can't really notice if it's any higher and you don't want to make sure the file is so big. So this file was be a 150 kilobytes. So really small. Then I'll just save that and I'll go branding mockup. So now if I go and open it, boom, there's our image that we saved on our mockup, and you can upload it on your portfolio or whatever. See here, I hope that was useful, but mockups really help. You show your branding contexts, showing your skills. And it's really going to be awesome and improve your abilities. 12. Thanks: Thanks so much for enrolling in the class. Go to the top left corner and press the "Follow me" button that will keep you up to date with new classes and discussions I've posted. Don't forget to leave a review as well and any feedback is welcome. I really appreciate it if you can do that. Make a thumbs up, and I look forward to creating more classes for you.