Personal Branding Essentials: Making the Most of Squarespace

George Denison, Community & Video, Squarespace

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15 Videos (1h 15m)
    • Introduction

    • Your Project

    • Why do I need an online presence?

    • What do I need to get started?

    • Templates

    • About Page

    • Home Page

    • Product Page

    • Contact Page

    • Refreshing Page

    • Final Touches

    • Making the Most of Your Site

    • Actions Before Promoting

    • Maintaining Your Presence

    • Conclusion

83 students are watching this class

About This Class

Join Squarespace's George Denison for techniques and tips to create and maintain a personal website that's beautiful and helps you achieve your business goals!

Putting off creating your site? Current site feeling stale? Time to refresh!

In 75 minutes, key lessons cover

  • the value a site adds to your brand
  • tips for optimizing templates, images, and content
  • best practices for 5 essential site pages
  • ways to grow your site over time

No prior knowledge or skills needed. Each lesson uses Squarespace to illustrate key ideas, but you're welcome to create a site on any platform.

There's never been a better time to communicate your brand, give your business credibility, nurture your customer community, and achieve your business goals. Create the site that unlocks your potential!


Squarespace is a content management system that includes a website builder, blogging platform, and hosting service all in one. Squarespace's mission is to provide creative tools that help anyone give a voice to their ideas.


494 of 502 students recommendSee All

I found this class to be easy to follow and really helpful in thinking through the site's objectives and inform the structure and flow of the design.
This is a great class!
I really liked this class. He covers so much and I think I will be back to review certain sections as I work on my website. I have a much better understanding of the overall importance of a good website. Really clear and real world info.
Julie Lopez

Illustrator and grahic designer





George Denison

Community & Video, Squarespace

Hello! My name is George. I'm the Video Team Lead at Squarespace. I help makers, freelancers, and entrepreneurs build websites that effectively establish their presence online. I also create videos that show users how to make the most of Squarespace, and I work with clients to help them follow best practices and really make the most of their site.

I've been building websites for over a decade and am excited to share my knowledge with the Skillshare community. Can't wait to see the site...

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