Personal Branding: Crafting Your Social Media Presence

Kate Arends, Founder, Wit & Delight

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14 Lessons (1h 8m)
    • 1. Introduction

      1:59
    • 2. What is a Personal Brand?

      6:56
    • 3. Defining Your Purpose

      4:00
    • 4. Purpose Worksheet

      10:59
    • 5. Purpose Worksheet II

      2:15
    • 6. Defining Your Character

      3:44
    • 7. Character Worksheet

      11:00
    • 8. Defining Your Content

      5:00
    • 9. Creating Engaging Content

      3:41
    • 10. Defining Your Channels

      2:34
    • 11. Channels Worksheet

      7:15
    • 12. Channels Worksheet II

      7:00
    • 13. Conclusion

      1:08
    • 14. What's Next?

      0:37
546 students are watching this class

Project Description

Share your purpose statement.

After completing the Worksheet #1: Purpose, fill out and share your purpose statement at the bottom of the worksheet. Upload your worksheet to the project gallery with any additional information about you or your aspirations.

Identifying your purpose is an essential step in building your personal brand, and one that's useful to check in on often as your brand grows.

To get the most out of this class, I encourage you to follow along and fill out the worksheets as I am filling out mine. I revisit mine often as a helpful exercise, so I recommend printing for your keeping.

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