Personal Branding: 5 Writing Templates For Creating A Powerful Personal Brand

Jesse Forrest, Copywriting Veteran

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8 Videos (22m)
    • Introduction

    • Class Project

    • What Is A Personal Brand?

    • What Is A Personal Brand Statement?

    • Case Studies & Examples

    • Should You Specialize?

    • 5 Writing Templates

    • Final Words


About This Class

Create your own powerful personal brand. Stand out from the competition.

Are you a freelancer or creative business owner?

Did you know there are over 53 million freelancers in the world today (research by Freelancers Union)?

That level of competition makes it a real challenge for most freelancers to attract enough clients and earn a decent income online.

  • How do you stand out from the millions of creative businesses competing for the same jobs online?

  • How do you answer the question every potential client is thinking, “why should I do business with you and not your competition?”

  • How do you cut through the noise and get their attention, when attention spans are the shortest they’ve ever been?

The only way to stand out from the overwhelming competition online is by creating a powerful personal brand statement or value proposition.

In this 20-minute class, you'll join Jesse Forrest as he walks you through the process of creating your own personal brand with 5 fill-in-the-blank writing templates that will help you take your business and brand to the next level. 

In the end, you’ll walk away with a clear value proposition that will tell customers who you are, what you do, and how you’re different (better) than your competition.

9 of 10 students recommendSee All

Given that I'm an employee looking to enter the job market rather than a freelancer or business owner, this course helped me to identify my value proposition without struggling through the self doubt and undermining self talk that often goes along with updating the CV etc. Not everyone is able to sell themselves on 'paper' in a way that is comfortable and believable to both the candidate and hiring manager. This class helped me to objectively identify my skills, the benefits of working with me, and why they should hire me not the competition.
Jesse clearly knows his stuff and is engaging and believable. I especially liked his use of templates—some great examples I can use in many places.
Jesse Forrest lays a clear foundation to write a Personal Brand Statement. I can truly answer the question, What do you do for a living? Kathleen McElwaine Art LLC
Kathleen McElwaine

Texas Watercolor Artist & Teacher





Jesse Forrest

Copywriting Veteran

Jesse Forrest is the founder and chief copywriter at
He is regarded as one of Australia’s leading copywriters with 14 years experience in writing for hundreds of satisfied clients from over 153 different industries.

Jesse is also a copywriting trainer and has shared his knowledge with thousands of business owners at conferences around the world and to companies such as Chanel, Sony, Disney and JP Morgan.

You can connect with me through my w...

See full profile