Persona Pros & Cons: How to Develop Personas + Alternatives

Melissa G Kim, UX Designer

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9 Lessons (39m)
    • 1. Intro to Personas

      3:34
    • 2. What: Personas 20 yrs ago & today

      3:19
    • 3. Why & When: To Use Personas (Pros)

      4:08
    • 4. 6 Cautions and Cons

      5:53
    • 5. How: Grounding Personas in Research

      3:06
    • 6. How: Putting it Together (A Case Study)

      4:02
    • 7. 7 Persona Alternatives

      8:54
    • 8. How: Using Personas Effectively

      4:13
    • 9. Practice

      1:41
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