Persona Pros & Cons: How to Develop Personas + Alternatives | Melissa G Kim | Skillshare

Persona Pros & Cons: How to Develop Personas + Alternatives

Melissa G Kim, UX Designer

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9 Lessons (39m)
    • 1. Intro to Personas

      3:34
    • 2. What: Personas 20 yrs ago & today

      3:19
    • 3. Why & When: To Use Personas (Pros)

      4:08
    • 4. 6 Cautions and Cons

      5:53
    • 5. How: Grounding Personas in Research

      3:06
    • 6. How: Putting it Together (A Case Study)

      4:02
    • 7. 7 Persona Alternatives

      8:54
    • 8. How: Using Personas Effectively

      4:13
    • 9. Practice

      1:41

About This Class

Let’s talk about Personas. Why and how do you make them? How can you use them effectively? We’ll go over the strengths & weaknesses of Personas, and also talk about alternative methods that can be used for the same purpose––to strengthen your portfolio or presentation/storytelling skills. 

I highly encourage going through the project, but at the very least, check out the Resources PDF I've included under the "Your Project" section. There, I've included links to the references I've made as additional resources if you want to dive deeper into any of the main points of this course.