Passion Entrepreneurship: How To Build A Business Around Purpose and Passion | Colin Stuckert | Skillshare

Passion Entrepreneurship: How To Build A Business Around Purpose and Passion

Colin Stuckert, CEO, Podcaster, Writer

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8 Lessons (22m) View My Notes
    • 1. Intro To Course

      2:45
    • 2. Principles of Mindset and Being Open

      2:22
    • 3. The Accidental Passion Business

      5:31
    • 4. Rediscovering Your Passion

      3:28
    • 5. Start With Why

      2:30
    • 6. Your Brand Promise

      2:30
    • 7. The 80/20 Principles

      2:15
    • 8. Conclusion

      1:00

About This Class

Learn how to build a business around your passion so you can make a difference while making a living.

My name is Colin Stuckert. I've been starting, growing, selling businesses based around my interests for 13 years now. My current company went from $0 - $3,000,000 in three years following the principles in this course.

My current company, Wild Foods, is centered around my passion for nutrition, health, and changing the way people live today.

In this course, I give you insights into how to think about monetizing your passion as well as common pitfalls to avoid. 

The world needs more entrepreneurs just like you to build a better future.

Transcripts

1. Intro To Course: Welcome to the course. My name is Colin Stuck erred on the founder and CEO of Wild Foods Co. Based out of Austin, Texas, and the ancestral mine dot com. You can actually see some of the wild products up. They're going to be talking to you today about how to build a business around your passion or how to monetize your passion. Now my experience is about actually building a company and then getting into content and education and all the different things, so that I have been able to live and breathe something I'm passionate about. I've also been able to make a difference and helped create the world I want to see. So in many ways, I'm very fortunate and lucky for that. But there are a lot of ways of monetized passion, some of which may not seem obviously right now, and they're not always gonna be based on having to change the world right. That's a fallacy when it comes to passion. At the end of the day, the question you need ask yourself when it comes to the work that you want to do for the majority of your life is what do you actually want to dio I'm recording a video to you now is in the course format. It's also marketing. It's also branding, and I enjoyed doing this at heart. I feel like an educator. I want to spread awareness and help people kind of see through some of the veil that's been put over their eyes. Living in our modern world. Wild Foods is my way to do that through the food system and then also to connect that to health and longevity. Two things I'm extremely passionate about. The story of Wildwood drama get into in the first Module is going to kind of paint a picture for how I fell into it, how I didn't plan for it. I didn't have his grand idea or anything. It kind of just happened and I pursued it. And then now, to this day, it was love Iterating Over the way to the point. We're now content in education, recording videos, doing the podcast. These are all things that I've been able to build is part of my work routine that I'm extremely passionate about. But while still running a seven figure company and being a CEO, so I'm hoping this course gives you some ideas about how to think about your future, maybe monetizing passenger you have now. Or maybe just keeping your mind open enough so that things kind of come your way. And one of these passions could maybe fall in your lap. The weight did for me. So I encourage you to leave comments or questions or anything in the course area. Or you can send me an email directly to call in at Wild Foods Dot Co. And I'd be happy to talk to you about whatever I can. And I really want to see more people in this world follow their passions and do work that matters, because that's what's going to make the world a better place. That's how we're going to solve a lot of the problems that we have today so that my son's generation can grow up and have something to look forward to. And so I tie everything that I do from an education perspective, whether that it's food, whether summat, longevity, whether talking about food and ingredients or cooking, I always tied back to making humans healthier, better and more aware so that then they can go out in the world and make their own difference. And then, through a ripple effect of paying it forward That way you can see real change for me. That's how I tied back into my passions. And so maybe that could give you some ideas about how you could do the same. 2. Principles of Mindset and Being Open: Like I said in the intro, you're not always gonna be ready or know exactly what's going to happen. Sometimes things are just gonna fall in your lap. But there are some things that you can do to set yourself up to allow that to happen. You hear the quotes all time about. I don't believe in luck. I manufacture my luck, or the harder I work, the luckier I get. I agree with those things, but another one that I would create right now. The more open your mind, the luckier you get. Or the more open your mind, the more opportunities you can see or the more open your mind, etcetera. It all goes hand in hand with all of it, but you have to keep an open mind. And that's the first, most important thing about monetizing your passions. You have to keep an open mind. You have to see what things are going on. Our trending in your life may be in the marketplace and then see where maybe you could contribute. You kind of go in that direction a little bit. Maybe try some things out, do some research, test some things, maybe record a couple of videos like this. See how you like it. Get some feedback by actually doing and then iterated along the way. And what you're gonna find is most things aren't gonna work out. That's just a reality. But you keep doing that and you stay open and you pursue down these different pass as they present themselves. And then we pursue down a path and you come to a fork in the road and you cited gonna go this way or that way. I don't really feel like I want to do this. So I go this way and then on on on all successes in anything, especially monetizing your passion is like going down a path and then going down these multiple pass and then making these old course corrections and ideal is thing on one path that's going eventually lead you to the end, which would be a life where you get paid to do things you're passionate about. Keep an open mind, pursue opportunities that come up, say yes. The things test it. A rate tests at a rate. And don't be too committed to your idea of how you think the future should be. You have to detach a little bit from what you think the future should be. Could be, would it? Could've should be open to the things that happened and listen to the feedback you're getting. Feedback is gonna come from internal feedbacks, tend to come from other people, customers, etcetera and then course correct what feels the most right to you? Final note on this is sometimes feel pursuit things because they want to make their parents happy or they have this idea what would get them status. Or maybe get him a nice car, whatever. That's not how you monetize your passions at all. That's the anti thesis to doing so. In fact, you need to be self aware. Stay open and constantly listen to the feedback that the universe is giving you. 3. The Accidental Passion Business: So I'm gonna give you sort of wild foods in a very condensed form. Grew up, got into fitness, started juice bar inside of a gym, was a professional poker player for a while, then caught the CrossFit bug. And at the time cross, it was a growing, finished movement. And it opened my mind in my world to infinite possibility. That was really the impetus for all this. I started CrossFit gym six or seven months later with three friends that is, at the gym socks still there This year was 10 year anniversary. Just recently, my old partner runs it finding cross fit doing the gym got me heavily into cooking nutrition. I always knew that deep down I wanted something bigger. I don't know what that was gonna be. And this also goes aligned with keeping the open mind and not being too committed to like this idea of what you think it should be. Your what it could be. I knew I wonder something bigger, but I didn't know what I also made the connection that I didn't want to stay in Ford anymore. I need to move right. I need to move west either. Austin a California or Colorado North Carolina eventually decide in Austin, through my pursuit of nutrition and cooking and food, always different things, I stumbled upon a concept called paleo the paleo diet may have heard of. And it's this idea that is based on understanding our evolutionary past to make better decisions about the foods that today or toxic and food that we should be trying to optimize for Right that changed everything for me. If I got all my health results, you know, got me to the next level of my performance. It was a game changer. It also just informed the way, Think about human health and relationships and everything informed everything. So ancestral health for me is a foundational way of thinking about everything in life. But I don't have any idea about doing a someone company or food company anything like that , like that wasn't even my purview. I thought it might have even been something that was like out of my repertoire. It seems kind of like a bigger thing, So I wasn't thinking along those lines at all. It actually just happened to happen. Stance. I decided to leave Florida and moved to Austin on that 18 hour drive. I had some time to think, and I had been looking for a a bulk, grass fed way protein supplier because when I got really interested in ingredients, I realize that a lot of these seven companies don't really share information like they don't tell you how the cows were treated. How the milk was made me feel like email them very arbitrary answers. They don't really mean anything. Also, most weight protein. The market is like a dead ingredient, usually made through advanced mechanical and chemical processing. And I don't want to put that in. My body became very obsessed with this idea of real food from nature, based on a paleo way and especially perfect way of eating. So I was like, Let me source the best protein on the planet and always use it for my own self. Me, I'll go to friends, family. Whatever resulted. Long story short and finding a supplier that gets organic raw milk from Australia gets it into the states uses a proprietary cold process technique to keep as much of the immune boosting properties of raw milk intact, and that makes away protein. That's one step removed from that process. It even smells like milk and even tastes like milk. It really is a fastening products we still sell to this day. I bring that way. Protein home. It comes in these big 20 kilograms, £44 bakery bags like when I would come home and Austin my new apartment. It would be sitting outside my door, people the part that I was like a drug, a drug deal or something, like the first guy doing. I take those bags inside, opened up way, goes everywhere, and then I just put a little bit of coffee or my smoothies or whatever I was doing at the time. So seeing myself like, Wow, I love you have, like £30 of weight right here is gonna take me quite around. Get through this. I wonder for other people were interested in this, Like what other people be willing to spend a premium on. Really, really good high quality rate. Protein weight proteins obviously been a one of the top selling summits in the world for a long time now. So, like I know there's at least a market careful way protein, But maybe there's a market there for, like, high end weight protein. So what I did is I listed that for sale names on in the first month. I had it like a £1 or £1.3 or whatever I thought was like a standard that the marketplace would want. I said the price. I think it like $39.40 dollars, maybe for a pound. But all the keywords in there and everything did a little research, but But overall proper took me an hour. Get the pictures done, put the listing up, set the price. I did it all the son Amazon. That first month I saw about $300 worth of protein and I was like, Whoa, that's crazy. I didn't do anything. I didn't market. I did nothing. The next month let me try to optimize this a little bit. I improve my pictures. I'm provide a list things, you know, I do all those things as an entrepreneur, especially when you're exciting. You think you're onto something like it comes so naturally that happens. But again, happenstance I didn't plan for this is just totally accidental. In the next month, I sold about $700 worth in the month after that. 1500. At this point, I'm a few months in Austin. I just moved there at the end of 2014 and I just start up while Foods The first listing was January 2015. Think to myself. OK, interesting. I avoid protein. What are some other products that I'm using in my daily routine? That I want to find a supplier for M. C T. Worlds one and then soon after that? Well, I'm definitely coffee and tea right now. Let's figure that out. So I found a local coffee roaster in Austin and partner with them. I want about I would say, 15 to 20 skews that first year, and I ended the end of the year with $500,000 revenue $500,000 by month 12 with month one being $300. Now, of course, this was a little of the Wild West Amazon FDA was thing. Things were growing. It was crazy. You just put things up for sale. People buy it. It's not that easy anymore. Takes a bit more time and forethought and investment in time, right? So I'm not trying to paint this rosy picture that, like this is gonna happen for you. But the principle of how to build a business around a passion or monetize her passion are the same. It's about how they look at things and think about things. It's about certain steps you can take, and that's what I want to really convey to you today and so understanding my story and how I did it and some things that I learned is gonna help you as well. 4. Rediscovering Your Passion: the first year we did 1/2 a $1,000,000. The next year we broke the $1,000,000 mark. The year after that, we hit $1.6 million we're still alive and kicking today and have plans for growth trying to get into retail, and we have over 50 skews in our product line. You know, the 1st 2 years, a lot was going on. I don't have a lot of time to spend on things about, like my mission or a passionate very much became work. What I was able to do is I was able to take my time back by hiring employees and doing all the things you do in a growing company to really bring back your time so you can focus on the bigger picture as a CEO. So what I figured out is I don't really enjoy supply chain that much. I don't really enjoy managing people that much. I actually enjoy educating people. I enjoy creating content. I enjoy writing and copyrighting, and overall, if you had to sum it down, I enjoy educating. I figured out well, what is my mission would be as an entrepreneur and what am I missing about this company? Can they be the same thing? And that led to the wild mission, which we wanted power 50 million people with real food awareness and education so they can say no to big pharma, big food and a lot of the really bad science that is informing the way people think is healthy today. That is now my mission in my podcast. My YouTube courses like this all help bring all that together and nice symbiotic relationship so that I can educate and create content and write and do the things that I really enjoy doing while also reaching people to make an impact towards that goal, you might already have your mission. Now you might already have the thing that you want to do, or you might already have an inkling of it. That's great, because when you have that and you keep, that is the first principle. I will say that you should try to stay open a little because you might want to pivot or change it. But for some of you already know what you want to do, maybe something in nonprofit, maybe it's changing the food system or the prison system or, you know, charity water, for example, or whatever it happens to be when you find an overarching mission that your passion about that you can commit to for the long term, you can use that to build a business around it. I kind of did the opposite. I got lucky finding something. I was passionate about my personal life. I found a way to product ties it and to make money from that and then build the mission as a result after. But none of these are gonna be in a linear manner. It's gonna be dependent situation who you are, what you want to do. Eventually, though, to build a life around your passions, you're gonna need some of these principles. But either way to build a life and our business around things your passion about you're gonna have to have a mission, you're gonna have to have some kind of purpose. You're gonna have to be able to be in it for the long haul. And they all connect to each other because very quickly your passions, when you have customers and vendors and bills and taxes can actually separate, and they become just work and I was actually falling into that about 23 years into the company. So what I had to do is I had a higher people, get him in the right rolls, remove myself from the data operation as much as possible and then focus on the educating in the content. And that's why now, today I'm recording this video and I have my team in Austin and they're running the company . And I have new partners, actually, and they're helping in the different ends that they're helping. And I'm focused on content in education. So the next 5 10 years of my life and of company, who knows, keep that open mind, know that it's not gonna be linear. But when you can really decide on things when you can find things you're truly passionate about, or you can find things that really matter to you and you keep those is like part of your checklist and you keep them there while still remaining open to other things. That's how you're eventually gonna wiggle into figuring out how to monetize something you're passionate about. 5. Start With Why: so there's a book that can help you. I would say no matter what leg of the journey your on. It's Simon's next book, Start with Wine. He's got some other great books that I recommend, like infinite games, a great when I just read. But start with Why was integral for helping me as a CEO and a person as well as the company refine our mission and connect my passion to it Because, like I said, getting into the thick of the company 234 years in it started to take its toll. I was doing a lot of the same things on worker basis, a lot of busy work. A lot of management allowed deal with employees problems. It was just a mix of a bunch of things pulled me away from the thing I love to do the most , which is educate people with big ideas and things that they can actually implement in their life. So Simon's next book, which is actually based on the Ted talk he did, which I recommend both them. The basic idea is people buy why people buy Apple because of the brand. Why in the what in what they do in all the different brand variables that are basically based on Steve Jobs, dedication to kind of simplicity, minimalism and a really high end product. You compare that to something like Google or Android. Well, you don't really know what the Y is like. I don't really know what Microsoft's why is there than to make money. But I can talk a lot about Apple's why, and I'm an Apple user, so that makes sense. I would just recommend May be positive right now or in this video. Go watch. Start with why you can find on YouTube. It's a game changer. It's not gonna click immediately. You're not going to find the indications your life right now. Maybe, Well, that's great if you dio, but it would be something you have to work on and think about and kind of move towards. It took, I would say, probably a year for us to refine the wild mission to where I could really connect real food education with the fact that we sell foods and supplements like I had to bridge that gap and it took time. It was not easy. I've probably written thousands of like of those mission statements, right? Private and thousands of those thousands of, like, one line into line elevator pitches so that when I went on podcast, I knew how to talk about it. Even to this day. I don't really have a set, wrote line in my head. I kind of like ad lib it. But if I go on the radio show or whatever it is, I can kind of succinctly say what our mission is, what we're trying to do or go to our mission page on the website, its kind of paces. None of this is overnight, but you have to find your why you need to find her. Why is the brand is a business and you need to find her? Why, as either founder or the entrepreneur or the individual, and then that, really, is this the wellspring of everything else? Its foundation. So the action item for this lesson is to go watch that video, maybe make some notes about how it applies to you, and advance would be to buy the book and you get on audible at highly recommend doing so 6. Your Brand Promise: all right. This last tip is a little bit of a tactical thing, depending on where you rant, let's just take it for what it is. And you couldn't apply these principles to your personal life or to your side household. Whatever, probably. But it's just gonna depend. Just keep that in mind. So as a brand or business, let's say you're starting out or you're ready. Been going for a while where we have a business and you want to kind of turn into passion or revamp it like there's a lot of ways to do that. But let's focus on some of things you need as a brand, right? That's based on a why and what you're conveying to your customers. So a brand is just a promise that the people to understand about brands usually think it's a bunch of products. Whatever, no, A brand is a promise. People no, the brand for different things, whether it's Nike, whether it's apple, whether it's Google, etcetera, what is your brand promise you got at least identify that first, and it's gonna get coincide with your passion, like what is your goal? Your mission and how is that connected to your brand promise or two. Your promise to yourself and how you live your life. Which is another thing that you need to get in mind because they help inform decisions later on. What your Y ISS. What's your promises? Your brand promise or you promised yourself, You know, they can definitely be inter changed. And then that is your steadfast reminder of how to run your company or your life and how you make decisions within each. So for a while, foods are primary brand promise is quality, right? We want customers and audience and anybody that comes across a ban to to understand that we're dedicated. We're obsessive quality and that no matter what we do, we will always stay dedicated and obsessed. That quality we won't cut corners. We won't pay less to buy cheaper ingredients. We're going to maintain the highest level of quality, but can because if I won't use it personally, if I won't give it to my son, we don't sell it. And that is the highest level standard that I can set. That is the Wild Foods brand promise. It's also the promise that I made to myself a long time ago. I want to be obsessed with the foods I put in my body and the supplements I take on a regular basis. So see how they can kind of go hand hand. They're not always going to. Don't think this is like the only way to do this. These are just ideas for you to figure out how it's gonna work for you. You can almost make connections to anything you can almost find passion and purpose and anything you dio, even if you're not passion about business. May you're passionate about having a very sustainable business. Made your passion about having a very proper business, maybe a passionate about supporting your employees so that they can have a lifestyle business. They can work remotely and have vacation to do all these things. There's a lot of different pass to finding purpose in business in life. So don't take what I did and think it has to just be this way. These are just examples for you to figure out how you might do it in your life. 7. The 80/20 Principles: this last one is again little bit more tact over laid to business. But it could be applied to your life as well. We all have our 80 20 are paradas principle, 20% of the customers or efforts that give us 80% of results. I'm not gonna go into this because this has been covered ad nauseam online in your life. There's gonna be a small bucket of things that get you the most results. The most happiness, the most fulfillment in your business. You're gonna have 20% of customers that account for the majority of your revenue sometimes might even be like 95 5 It's a power law distribution, and most things line up pretty closely like waffles. We have our best customers that buy from us like 5 to 10 times a year, and their LTV goes up every single year because they keep buying from us. We have very strong customer loyalty because of our commitment to quality. And then we support those customers with content and recipes and world class customer service were fun things. We sent replacements, everything that we can do to make the quality of our products and the quality of our customer experiences high as possible, and that's how you have a brand. So what you want to do in business and in life is you want to find the top three things that really move the needle. Like, what are my pillars? The things that I should be growing or focusing on every single day without fail? Because those are things that really matter. Those top three pillars or maybe one or two, are going to be what actually moves you forward. All right, we expect in the email we get sucked into tasks and research and watching this and doing that, all the small things that can pour attention away. And every single day we gotta go back to what are the things that really matter what the core principles that were trying to live by as a person or CEO or founder and as a company . Those are things that are going to again reinforce a brand proposition. They're going to keep you on your path towards fulfilling your mission, and they're gonna help the thing you're doing. Stay a passion versus that passion, eroding you because the business or the customers or the other things involved basically make enough fun anymore. So finding your 80 20 the really important things and then every single day remind every morning is party more routine? What do these three things? What can I do for these three things? What are the different areas that I can improve or the new products that are gonna help, or the things that might be lagging that I bring back up? And that again can be applied your personal life, even in relationships as well as your business? 8. Conclusion: So that's gonna be it for this course on how to monetize your passion, how to build a business around your passion. I hope you have some waste thing about this. I know that there's not a ton of specific tackle things that you can dio, because unfortunately, I can't give you a playbook because your journey to find a way to monetize your passion or build a business around it is going to be yours and yours alone. And there are infinite ways to do this. And there's infinite ways that it can look. So don't get discouraged and focus on the first principles. Focus on the big ideas, the purpose, the passion, your why, and then keep an open mind venture down, pass. Say yes, go to events, do things, ask people and see where it takes you. That's my best advice for anybody that wants to make money, make a difference and actually enjoy what they're doing. So I'm calling Suckered the wild CEO. You could find the packets over at the ancestral mind dot com. You can also find me on YouTube. All the links will be below. I hope to see you in the next one