Paid Traffic Fundamentals: Google Ads vs Facebook Ads

Nate Ginsburg, World Traveling Internet Marketer & Entrepreneur

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29 Lessons (1h 45m)
    • 1. Course Overview

      3:52
    • 2. Why Paid Traffic

      3:46
    • 3. Different Types of Paid Traffic

      2:54
    • 4. The Customer Awareness Ladder

      5:54
    • 5. Landing Pages and Opt In Funnels

      4:46
    • 6. Website Essentials

      4:44
    • 7. What are Product Listing Ads and How do they work?

      4:27
    • 8. PLA Pros and Cons

      4:40
    • 9. Who are PLAs For

      0:38
    • 10. PLA Best Practices

      4:51
    • 11. How to Get Started With PLAs

      1:26
    • 12. What are Search Ads and How do they work

      3:34
    • 13. Google Search Ad Pros and Cons

      5:14
    • 14. Who are Search Ads good for

      2:27
    • 15. Google Search Ads Best Practices

      7:17
    • 16. How to get started with Google Search Ads

      1:51
    • 17. Walkthrough Setting Up Google Search Campaign

      5:16
    • 18. What are FB Ads and How do they work

      4:37
    • 19. Facebook Ads Pros and Cons

      5:53
    • 20. Who are Facebook Ads for

      3:43
    • 21. Facebook Ad Best Practices

      5:02
    • 22. Get Started with Facebook Ads

      1:28
    • 23. Facebook Ad Video Walkthrough

      4:28
    • 24. What is Retargeting

      2:03
    • 25. Retargeting Pros and Cons

      3:19
    • 26. Who is Retargeting for

      0:44
    • 27. Retargeting Best Practices

      3:39
    • 28. Get Started with Retargeting Ads

      2:15
    • 29. Additional Resources

      PaidTrafficResources.pdf
      0:26
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In October 2018, we updated our review system to improve the way we collect feedback. Below are the reviews written before that update. You are welcome to edit your old review into the new system!

15 of 15 students recommend this class
Great overview for a rookie like myself looking to learn about Google ads and Facebooks ads.
Solid intro class. A little dull at points, as it is just powerpoint slides with a few screenshots, but still some good info and will get you started in paid traffic. I personally suggest taking a deeper look at FB ads and their re-targeting tools.
Love this class...very helpful...Gives you some basics to understand how to start...