Paid Traffic Fundamentals: Google Ads vs Facebook Ads | Nate Ginsburg | Skillshare

Paid Traffic Fundamentals: Google Ads vs Facebook Ads

Nate Ginsburg, World Traveling Internet Marketer & Entrepreneur

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29 Lessons (1h 45m)
    • 1. Course Overview

      3:52
    • 2. Why Paid Traffic

      3:46
    • 3. Different Types of Paid Traffic

      2:54
    • 4. The Customer Awareness Ladder

      5:54
    • 5. Landing Pages and Opt In Funnels

      4:46
    • 6. Website Essentials

      4:44
    • 7. What are Product Listing Ads and How do they work?

      4:27
    • 8. PLA Pros and Cons

      4:40
    • 9. Who are PLAs For

      0:38
    • 10. PLA Best Practices

      4:51
    • 11. How to Get Started With PLAs

      1:26
    • 12. What are Search Ads and How do they work

      3:34
    • 13. Google Search Ad Pros and Cons

      5:14
    • 14. Who are Search Ads good for

      2:27
    • 15. Google Search Ads Best Practices

      7:17
    • 16. How to get started with Google Search Ads

      1:51
    • 17. Walkthrough Setting Up Google Search Campaign

      5:16
    • 18. What are FB Ads and How do they work

      4:37
    • 19. Facebook Ads Pros and Cons

      5:53
    • 20. Who are Facebook Ads for

      3:43
    • 21. Facebook Ad Best Practices

      5:02
    • 22. Get Started with Facebook Ads

      1:28
    • 23. Facebook Ad Video Walkthrough

      4:28
    • 24. What is Retargeting

      2:03
    • 25. Retargeting Pros and Cons

      3:19
    • 26. Who is Retargeting for

      0:44
    • 27. Retargeting Best Practices

      3:39
    • 28. Get Started with Retargeting Ads

      2:15
    • 29. Additional Resources

      PaidTrafficResources.pdf
      0:26

Project Description

Get started with a paid traffic campaign!!

Information is good - but what's most important is to Take Action.

So, now it's time to get your hands dirty with some paid traffic! After you complete the videos and learn about the different paid traffic options, select the one which seems to make the most sense for your business.

Follow the steps in the course to get set up with your first campaign.

Start with a small budget so you are able to learn without spending too much money. 

Track your campaign progress and pivot when necessary to see if you can find a profitable campaign for your business. 

You'll learn way more about paid traffic once you get started and set up your first campaigns. 

If you ever feel stuck or have questions, don't hesitate to reach out! I want to do anything I can to help you succeed.

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