Paid Marketing Fundamentals: Strategies for Success

Luna Vega, Author - Podcaster - Fashion Ecommerce Consultant

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11 Lessons (1h 28m)
    • 1. Introduction

      1:54
    • 2. Assignment

      1:21
    • 3. Taking a step back

      6:51
    • 4. Market Research Essentials

      12:18
    • 5. Setting Goals

      9:37
    • 6. Picking A Channel - Part 1

      11:11
    • 7. Picking A Channel - Part 2

      6:03
    • 8. Sales Funnel

      11:28
    • 9. Setting Up Your Campaign

      6:21
    • 10. Analytics & Success Tracking - Part 1

      6:16
    • 11. Analytics & Success Tracking - Part 2

      15:07

About This Class

Digital Marketing, especially Paid Marketing, can get pretty confusing. One day Facebook Advertising is the holy grail, the next Instagram Advertising, and the other Youtube; but every time you try to put any of these channels in action you get disappointing results. 

In this class, we will break down each paid digital marketing solutions available out there so you can better forecast your outcome, and start seeing tangible results next time you launch a campaign.

  • We will review the potential and limitations of each channel.
  • We will discuss how you can identify opportunities
  • We will review how you can set goals and budget - to help you create a customized strategy which will fit your business needs.

The goal of this class - is to provide you with a toolkit so you can put in place realistic budgets - schedules and objectives when setting up your next marketing campaign.

 

By the end of the class - you will have all the information you need to set-up a comprehensive paid marketing campaign…