Paid Marketing Fundamentals: Strategies for Success | Luna Vega | Skillshare

Paid Marketing Fundamentals: Strategies for Success

Luna Vega, Author - Podcaster - Fashion Ecommerce Consultant

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11 Videos (1h 28m)
    • Introduction

    • Assignment

    • Taking a step back

    • Market Research Essentials

    • Setting Goals

    • Picking A Channel - Part 1

    • Picking A Channel - Part 2

    • Sales Funnel

    • Setting Up Your Campaign

    • Analytics & Success Tracking - Part 1

    • Analytics & Success Tracking - Part 2


About This Class

Digital Marketing, especially Paid Marketing, can get pretty confusing. One day Facebook Advertising is the holy grail, the next Instagram Advertising, and the other Youtube; but every time you try to put any of these channels in action you get disappointing results. 

In this class, we will break down each paid digital marketing solutions available out there so you can better forecast your outcome, and start seeing tangible results next time you launch a campaign.

  • We will review the potential and limitations of each channel.
  • We will discuss how you can identify opportunities
  • We will review how you can set goals and budget - to help you create a customized strategy which will fit your business needs.

The goal of this class - is to provide you with a toolkit so you can put in place realistic budgets - schedules and objectives when setting up your next marketing campaign.


By the end of the class - you will have all the information you need to set-up a comprehensive paid marketing campaign…  





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The level is determined by a majority opinion of students who have reviewed this class. The teacher's recommendation is shown until at least 5 student responses are collected.

Luna Vega

Author - Podcaster - Fashion Ecommerce Consultant

Hi Guys :) and Welcome! Thank you for checking out my classes here on Skillshare. I'm a Fashion E-commerce Consultant, Author, Youtube, Podcaster based in New York City, Miami and Barcelona. I am on a journey to connecting, teaching, and creating possibilities for all talented freelancers, business owners and entrepreneurs out there.

Thanks to my many years as a digital marketing consultant, I know what works and what doesn't. I started my career working on a range of ...

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