Packaging Design: Sketching Concepts That Surprise and Delight

Evelio Mattos, Creative Director, Editor at The Dieline

Play Speed
  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x
10 Videos (54m)
    • Introduction

    • Packaging Types and Purpose

    • Warm-Up Sketches

    • Thumbnail Sketches

    • Concept Exploration

    • Defining a Concept

    • Refining Your Sketches: Open View and Closed View

    • Exploded View Sketches

    • Assembling Your Presentation Board

    • Final Presentation


About This Class

Join Evelio Mattos — editor in chief of beloved packaging design blog The Dieline — for a hands-on, one-hour class that gets to the heart of crafting packaging for real-world products!

Creators, makers, and designers of all levels will love learning how to sketch an "unveiling experience" — unlocking the skills to get ideas down on paper and convey form, function, and features in a retail space.

Key lessons cover sketching, concept development, communicating 3-point perspective, and client presentation — all peppered with valuable insights into the print and packaging industries.

All you need to get started is a pencil or pen! By the end, you'll have an inside look at the creative process of an industry pro, and a tangible series of sketches to start bringing your packaging concept to life.

126 of 127 students recommendSee All

I loved it. Absolutely descriptive!
Evelio is excellent at breaking down the process involved in conceptualizing package design.
Very informative class with great concepts for smart and exciting packaging. Opens the imagination for innovative product development.





Evelio Mattos

Creative Director, Editor at The Dieline

As Creative Director of Design Packaging Inc. providing team leadership and mentoring in the evolutionary design process of both visual and structural packaging is key to cultivating a collaborative environment. 

Integrating mass production experience and knowledge of structure, substrates, and process into every design deliver consistent results. This innovative production-driven design system has garnered recognition for Design Packaging's luxury retail clients spanning industries from fashion & beauty to wine & spirits.

Retail clients including American Eagle, Barneys New York, Bulgari, Chateau Ste Michelle, Coach, Neiman Marcus, Sephora, Williams Sonoma have benefited from this collaborative and in-depth design process.