Packaging Design: Sketching Concepts That Surprise and Delight

Evelio Mattos, Creative Director of Packaging & Design

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11 Lessons (55m)
    • 1. Introduction

      2:09
    • 2. Packaging Types and Purpose

      4:08
    • 3. Warm-Up Sketches

      7:22
    • 4. Thumbnail Sketches

      6:04
    • 5. Concept Exploration

      4:50
    • 6. Defining a Concept

      7:27
    • 7. Refining Your Sketches: Open View and Closed View

      7:10
    • 8. Exploded View Sketches

      4:16
    • 9. Assembling Your Presentation Board

      7:45
    • 10. Final Presentation

      3:04
    • 11. Explore Design on Skillshare

      0:37
31 students are watching this class

Project Description

Sketch a packaging design concept for a box of chocolates.

ASSIGNMENT

Your assignment is to sketch the structural design for a box of chocolates.

Keep in mind, you do not have to apply branding, logos or visual design to the packaging at this stage – your main focus should be the forms, features, and the overall unveiling process.

Think user experience meets product design. Your packaging concept should surprise and delight the user as they open the box of chocolates, even before they taste them.

Everything starts with sketching. By getting these ideas down on paper in sketch form, you'll be able to convey to a client what the final product will look like and how it functions, as well as illustrate the concept to vendors so you can estimate the cost of materials and production. 

 

DELIVERABLE

Share your package design sketches in the Project Gallery.

Use this as an open workspace that you can update as you go along. I'd love to see your process and how your idea developed, from basic shapes into your more refined presentation.

Next, if you want to show a really polished concept, show me your:

  • Open View Sketch
  • Closed View Sketch
  • Exploded View Sketch

Remember, it's all about getting comfortable with the page, and getting those ideas onto paper. Most importantly, have fun with it.

 

RESOURCES

Packaging Design Examples

Helpful Articles

Templates + References

 

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Student Projects

Evelio Mattos
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Dusko Stamenic
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