Package Design II: Step-by-Step Execution

Trina Bentley, Owner, Make & Matter

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5 Videos (47m)
    • Trailer

    • Prework

    • Planning & Sketching

    • Getting to Work

    • Design Tips


About This Class

Strategically and creatively design a fictional cereal box using Adobe Illustrator. Chronicle each step (research, planning, execution, refinement) to create something perfect for portfolios, colleagues, and sharing with the class.

Master the art of tangible design with packaging expert Trina Bentley’s 45-minute second class on technical know-how. Perfect for designers looking to build on the conceptual foundation in her first class, follow videos lessons and checklists to plan, sketch, execute in Illustrator, and add final touches to your own project. Specific, expert advice on clearly communicating, grabbing attention, ensuring cohesion, and planning for product expansion makes this class an invaluable guide for designers at every level.

Want more conceptual know-how? Check out Trina's first class, Package Design I: The Basic Why and How.

64 of 69 students recommendSee All

Very useful tutorial.
Dear Trina, This class is full of inspiring and motivating information. I very much appreciate that you share your know-how and tips on this platform. Thanks a lot. Kindest regards, Sandra (Vienna, Austria)
Sandra Brezina-Krivda

Graphic designer, lover of creative letters

It would be nice in the class to show how to make mock-ups over packages that are taken pictures of or designing our own since most customers like to actually see what the final product will look like prior to printing.
Samantha Sanders

Aspiring Artist





Trina Bentley

Owner, Make & Matter

Trina Bentley is an award-winning designer and owner of Make & Matter, an Austin-based branding and packaging design shop. For more than a decade, Trina churned out work for publications, small firms, and in-house marketing departments. Upon discovering—and falling in love with—packaging design, Trina launched Make & Matter to focus on building brands and positioning them for success through beautiful, functional packaging solutions.

With her gung-ho approach, keen eye, and willingness to work (and rework), Trina has carved out a rewarding niche. Her work can be found in annuals, books, blogs—and most importantly, on the shelf at your local grocer.