Package Design I: The Basic Why and How

Trina Bentley, Owner, Make & Matter

Play Speed
  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x
9 Videos (57m)
    • Trailer

      1:11
    • Intro

      1:36
    • The History Of Package Design

      4:09
    • Audience

      5:34
    • Goals of Package Design

      11:52
    • Dies

      16:32
    • Product Windows

      3:41
    • Certifications

      5:35
    • Around the Package

      6:28

About This Class

You'll put your new knowledge of package design history, goals, technique, and merchandising to work by re-creating a die for a real cereal box of your choosing.

Master the art of tangible design with packaging expert Trina Bentley’s 55-minute first class on the basics. Perfect for intermediate graphic designers interested in products, it’s a crash course in the discipline’s history, target audiences, unique attributes, and fundamental goals—communicating and grabbing attention—while taking into practical account the confined space of a box, bag, or label.

Want more technical knowledge? Check out Trina's second class, Package Design II: Step-by-Step Execution.

120 of 126 students recommendSee All

Very informational, and its helping me a lot right now :D
very informative
Great class! Really informative!

2,464

Students

3

Projects

Trina Bentley

Owner, Make & Matter

Trina Bentley is an award-winning designer and owner of Make & Matter, an Austin-based branding and packaging design shop. For more than a decade, Trina churned out work for publications, small firms, and in-house marketing departments. Upon discovering--and falling in love with--packaging design, Trina launched Make & Matter to focus on building brands and positioning them for success through beautiful, functional packaging solutions.

With her gung-ho approach, keen eye, and willingnes...

See full profile