Package Design I: The Basic Why and How

Trina Bentley, Owner, Make & Matter

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9 Videos (57m)
    • Trailer

    • Intro

    • The History Of Package Design

    • Audience

    • Goals of Package Design

    • Dies

    • Product Windows

    • Certifications

    • Around the Package


About This Class

You'll put your new knowledge of package design history, goals, technique, and merchandising to work by re-creating a die for a real cereal box of your choosing.

Master the art of tangible design with packaging expert Trina Bentley’s 55-minute first class on the basics. Perfect for intermediate graphic designers interested in products, it’s a crash course in the discipline’s history, target audiences, unique attributes, and fundamental goals—communicating and grabbing attention—while taking into practical account the confined space of a box, bag, or label.

Want more technical knowledge? Check out Trina's second class, Package Design II: Step-by-Step Execution.

99 of 105 students recommendSee All

Great class! Really informative!
Very ineresting course, especially because it describes all the technical requirements (design rules, dies, etc.) for a good packaging design.
Andi Surwillo

IT Business Consultant, Designer, Illustrator

Very informative, good primer for covering the technical aspects of what goes in to package design, particularly in the food industry.
Laura Walczak

graphic design, hand-set letterpress, & design edu





Trina Bentley

Owner, Make & Matter

Trina Bentley is an award-winning designer and owner of Make & Matter, an Austin-based branding and packaging design shop. For more than a decade, Trina churned out work for publications, small firms, and in-house marketing departments. Upon discovering—and falling in love with—packaging design, Trina launched Make & Matter to focus on building brands and positioning them for success through beautiful, functional packaging solutions.

With her gung-ho approach, keen eye, and willingness to work (and rework), Trina has carved out a rewarding niche. Her work can be found in annuals, books, blogs—and most importantly, on the shelf at your local grocer.