Package Design I: The Basic Why and How
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The History Of Package Design4:09
Goals of Package Design11:52
Around the Package6:28
About This Class
You'll put your new knowledge of package design history, goals, technique, and merchandising to work by re-creating a die for a real cereal box of your choosing.
Master the art of tangible design with packaging expert Trina Bentley’s 55-minute first class on the basics. Perfect for intermediate graphic designers interested in products, it’s a crash course in the discipline’s history, target audiences, unique attributes, and fundamental goals—communicating and grabbing attention—while taking into practical account the confined space of a box, bag, or label.
Want more technical knowledge? Check out Trina's second class, Package Design II: Step-by-Step Execution.
Class Projects 3 See All
99 of 105 students recommendSee All
Very ineresting course, especially because it describes all the technical requirements (design rules, dies, etc.) for a good packaging design.
IT Business Consultant, Designer, Illustrator
Trina Bentley is an award-winning designer and owner of Make & Matter, an Austin-based branding and packaging design shop. For more than a decade, Trina churned out work for publications, small firms, and in-house marketing departments. Upon discovering—and falling in love with—packaging design, Trina launched Make & Matter to focus on building brands and positioning them for success through beautiful, functional packaging solutions.
With her gung-ho approach, keen eye, and willingness to work (and rework), Trina has carved out a rewarding niche. Her work can be found in annuals, books, blogs—and most importantly, on the shelf at your local grocer.