PR 101: Practical Tips for Generating Publicity

Robert Lynch, Publicist For Hire

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13 Videos (47m)
    • Welcome Intro

      3:06
    • Whate is Publicity Why Publicity

      3:02
    • Misconceptions Obstacles

      2:32
    • What Makes News Assignment One

      6:37
    • Story Review Assignment Two

      3:21
    • What's Your Story?

      3:49
    • Who to Target?

      5:22
    • Press Releases?

      0:58
    • Organizing Your Pitch

      4:46
    • Example Pitches Assignment Four

      7:56
    • Pitch Tips

      1:26
    • Following Up

      2:46
    • Recap Thanks!

      1:34

About This Class

“Contrary to common belief, the most effective way to build a brand is not by spending millions in advertising, but by finding a clever way to keep your name in the press.” -Barbara Corcoran, "Shark Tales: How I turned $1,000 into a Billion Dollar Business."

Publicity isn’t just for celebrities. Small businesses can use publicity to generate awareness of their company, products and people to subsequently increase sales.

In this class, you'll learn what makes the news, how to identify the right reporter, how to craft your story and insider tips on how to pitch it to reporters, bloggers and television show producers to secure stories in newspapers, e-newsletters, blogs, and even television. This class is ideal for, small business owners interested in helping boost their sales by generating awareness of their companies, products and/or services among their target consumers.

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Robert Lynch

Publicist For Hire

I'm a Los Angeles-based freelance public relations consultant with 20 years of experience publicizing small to mid-size companies, their products, and their people. I still use the same techniques I learned on the first day of the job: tell the right story, to the right reporter, at the right time. Lather. Rinse. Repeat.

I've worked for large global agencies and small creative boutiques and spent 18 months handling all of the PR for TransUnion's B2B divisions (risk management and credi...

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