POD (Print-On-Demand) For Beginners | Emilia Gardner | Skillshare

POD (Print-On-Demand) For Beginners

Emilia Gardner, Learning every day!

POD (Print-On-Demand) For Beginners

Emilia Gardner, Learning every day!

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8 Lessons (36m)
    • 1. Who Should Take This Course?

      2:20
    • 2. What is Print-On-Demand (POD)?

      3:27
    • 3. How Does POD Work?

      4:48
    • 4. How Do Businesses Incorporate POD?

      4:03
    • 5. POD Comparison

      4:52
    • 6. Getting Started with a POD Company

      8:22
    • 7. Breakdown of a POD Sale

      4:10
    • 8. Copyright/Trademark Red Flag

      4:03
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About This Class

Print-On-Demand (POD) products are changing the landscape of e-commerce. With POD, someone new to the online business world can make unique and high quality products available to customers, and get them to their doorstep in a reasonable amount of time as well. Customers are getting increasingly frustrated and dissatisfied with low quality products that take weeks to arrive. POD gives business owners increasing flexibility to source their products.

Who is this class for? As with most of my classes, I have made this course to be something a person who is brand new to e-commerce would feel comfortable watching. In my experience, there are a lot of people out there who aren't stupid, but feel that way when they are faced with all the new and unfamiliar online business lingo. 

There is a lot to know. There just is. So in this series of videos, I've just sat down and answered some of the most basic questions:

1. What is POD?

2. How does POD actually work?

3. How do businesses utilize POD?

4. What companies out there offer POD and what should I consider in choosing one to work with?

5. What does the sale of a POD product look like?

It is my earnest hope that these videos will help clear the fog on this particular aspect of e-commerce, and that by watching these videos, you'll be one step closer to achieving your online business goals. 

I've said it before, and I'll say it again. I'm not a professional teacher. I make these videos and post them here because I wish that I had access to all of this information at the beginning of my e-commerce journey. As I go up my own personal ladder, I hope to make it easier for the people who are coming up behind me. 

Meet Your Teacher

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Emilia Gardner

Learning every day!

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My name is Emilia.

I'm not an expert. I'm learning every day, just like you. I'm here because I am passionate about: "Learn, Do, Teach." I truly believe that teaching is the best way to master a skill or concept. I create content around the topics that I am implementing for myself.

 

 

I am obsessed with building passive income streams. When my children arrived, my dreams of the corner office with the view changed. Now I dream of having complete control over my days so that I can be where I am needed, when I am needed. No more trading time for money. My classes focus heavily upon helping others build the same skills that I have learned (and earned) since making my career pivot. 

One of my goals here at Ski... See full profile

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Transcripts

1. Who Should Take This Course?: So who should take this course? What we're going to talk about here in this course is basic information about print on demand. And with that information, you should be able to move forward to make decisions about what sort of Internet business you want to start or continue to run and whether or not you want to integrate print on demand as part of your business. Now, what I like about this course on what I plan to do in this courses make it really beginner friendly. You know, the term new be people who are just getting started are going to be the primary individuals benefited by this course because we're just going to go to the basics. All right, We're gonna keep it simple, stupid. Just what is print on men and what is it that we can do with it in e commerce? So if you're an individual who knows that they want to do some sort of physical products business, some sort of e commerce business? This is a great place for you to start, especially if you aren't sure exactly what sort of product you want to sell him where you want to get it from. This is also an ideal course for for people who are already selling products but want to add additional products to their store. But they don't want to add a ton of extra headache and a lot of extra work. Another group that would benefit from this course are folks who have been interested or looking into drop shipping but are frustrated with the shipping times and quality of the products that are coming from China. I know that it could be really cheap to get products from China. But customers you know who are used to getting stuff in two days from Amazon really struggled await, you know, between three and six weeks when you're using E packet to get products from China to customers. And finally, this is a good course for someone who's just really intimidated and scared by the idea of starting an online e commerce business. Print on demon is a really good gateway for people who I just want to get started there. Generally, you're going to be sourcing your products from the United States, so you're going to be able to have more control over shipping times, and you're gonna have more control over the quality of the products and you're going to have an easier time corresponding with your customers about it. So this is an ideal course for people who really just want to get help getting started. 2. What is Print-On-Demand (POD)?: All right, So let's talk about it if you're here watching this course right now, because you don't know what print on demon is when you see it online as the initials P O. D. And you're kind of afraid to just say I don't know what it is and actually how it works in the e commerce world. Online print on demand is the service that is offered by companies like T Spring or Principle, where they only make one product at a time when someone orders it. The Austin thing about technologies that instead of having toe have 1000 shirts printed, these companies have it set up so they can print just one thing. They can create one product at a time that is unique to your store to your brand or whatever it is that you're doing and then send it to that customer. So generally I'm not saying in every case, but generally you're going to be paying per item, so one shirt, one book, one tumbler or wine glass or pair of shoes, unless you want to order a higher number of higher quantity. If you want tohave stuff in stark and you can get things at a lower price when you wanna order lots. But generally in the past, it wasn't an option to just have one shirt made any time a customer orders it. But the joy of the Internet now is that you can have a store online and the customer doesn't have to see the shirt in front of them. They don't have to try it on before they buy it. And this is the change in our shopping habits, which makes print on demand possible. In the old days when there was a store, you would have to print up all your stock and have it available. You couldn't do one shirt at a time because the customer would demand to see it and to put it on and test it out and then take it home with them. Some of the great things about print on demand is that it's so customizable, so it makes it possible for people who couldn't afford to get in there and invest hundreds or thousands of dollars in a T shirt that they're not sure, you know well, cellar that nobody will actually like and put it online and see if it will sell. So depending upon the print undermanned provider, some of the products were more customizable than others. For example, some T shirt companies will only allow you to put a design just on the front, just on the chest, while other companies, depending upon their equipment, will allow you to do an all over print. So a T shirt that has a print on the back and on the sleeves and and down on the shirt all the way down Teoh the hemp, which is pretty neat. There are lots of other products that are available through print on demand that you can customize, and every day another company will add something new because it's part of the competitive process. So in the beginning we were just seeing shirts, but now we're seeing sweatshirts with a hood or without we're seeing blankets or even the blanket sweatshirts. You know, the that they have the hood, and then you can wrap your arms in, Ah, pillowcases, shoes, bags, bracelets, hats, tumblers. You know these air basically wine glasses. They call mine tumblers, coffee cups and tons mawr. And this print on demand service is what is enabling small time businesses small time designers, giving them the ability to actually offer some of these unique, customizable products to customers. And that's what print on a man is. 3. How Does POD Work?: This next video is for someone who is just brand new Teoh e commerce into the concept of beauty. And they might be feeling Maybe I don't want to say stupid, but maybe stupid for not really understanding how this works. I mean it. It maybe it should be obvious, and it seems obvious to other people. But here you are, and you're wondering, how does this actually work? So, for example, with print ful Alright, you sign up and you get a print ful account in the print ful account, there's a markup and a design program and application. And in there you will putting up my air quotes, designed your T shirt, resign your hat, you can import photographs that you taken or purchased or that have no restrictions for commercial use. Then you'll put them into this app and it will create this design. And now you have this design and what do you do with it? Well, you've got to make it available for sale. So in most cases, people who are selling through print on a man have some sort of platform where they can tell people that this item is for sale. So it's not just listed on print full, and it's not just listed on T spring. You will either set up on online store like through shop, a fire woo, commerce. Or maybe you have a Facebook group where you can post a picture. A copy, uh, the mock up of this T shirt and show them what it is that you're selling and how much you're selling it for. Perhaps you're going through instagram and you post it there and you tell people how you know what you're selling and how they can get it. Now, once you have put your shirt out there and you and people want to buy it, they have to have a way to give you money for so they're not going to print ful and and giving their money to print full. You need to figure out a way to get the money from your customer to you, the seller. And so that's why, in most cases, not in every case, but most cases, people have some sort of Web sites set up, or a place that has a shopping cart application in it, so that the transaction can happen on Facebook on the marketplace or even in groups. What people will do is ask for email addresses through PayPal so that they can send a papal envoys to the person who wants to buy the item. And then the Trent wants the transaction is complete. Then the seller will look forward. Toa order the product. So either way, the seller designs the product of the seller makes the product available for sale in some way. The customer orders the product and pays the seller the money for it now. Depending upon how you have set up your product for sale, you may either have an automation set up so that the third party print on demand provider will go ahead and receive notice that that product has been ordered by a customer and that it's time to make the product or you as a seller will have, too. Once you confirm that an order has been placed, go to the print undermanned ah supplier website. Go to that product and bordered. What you'll do when you order it is you'll put in your credit card information or your payment information or PayPal and then put in the address of where you want the item to go , but it will be your credit card or your payment information that will be purchasing the product. Think of it like a store, right when, Ah, Wal Mart. You know a selling toilet paper. They don't. They purchase everything advanced and they use their own payment systems. And then once they paid for it, they put it in the store. And then you buy and you give them your credit card, and then you take home. This is almost like the reverse where the customer gives you the money and then you use that money and you go to the third party print on demand provider and you pay them some of that money. Or maybe all that money, depending upon your margins, and then order the product and have it sent out. Now the great thing about print on demand is that you have a choice about where it goes, so if you don't want to touch the product at all, you can actually have the product that was ordered created by the Print on Demand Supplier and then have it sent directly to the customer. This is definitely going to reduce the shipping time, but if you want it to come to you first so that you can box it up with with another package , like a subscription box or or some other item that the customer has ordered. Then you can have it shipped to you, and then you could provide it to the customer, and this is how print on a man actually works. 4. How Do Businesses Incorporate POD?: So if you're looking at this and you're thinking, Well, well, how are businesses incorporating a print on demand to their platforms? I mean, there's gonna be lots of ways as creative as you could be. Someone is doing it. But there's a couple ways least Beginners are getting started with print on demand. In some instances, people are setting up online stores that are just all print on demand products, and there are good reasons to do this. One is that it requires a really low investment in capital, Right? So what you the money you need? You need a domain you need hosting or you want Shopify or some sort of store right, something with a shopping cart where you could take money. Once you have that, all you need to invest really is your time. Unless you want to pay designers for the designs, maybe you don't have the skills or the knowledge or the desire to create T shirts or or toe look for great looking shoes or whatever, but people will design hole entire print on demand stores were everything in the store is just hosted online, and then when the customer orders it, the seller view that the business owner will go on, just order the product from the Print on Demand Supplier and then actually have zero inventory. No inventory anywhere of whatsoever, you know. And one of the reasons this is great is because you don't have to carry, you know, the excel, the small, the medium large excel. You just show the customer what the options are. You make sure to include sizing charts with the customer, knows what size to get, and then there's no inventory that you have to hold. So that is one way that a lot of beginners to a proud a man are utilizing the service. Another way you see it is through a traditional brick and mortar stores. So you know you have the John Deere store down the street that has tractors and all the rest. But maybe they also want to sell T shirts. But they think this This is another way to build their brand and toe. Have their customers enjoy being John, do your customers. But instead of ordering the shirts in advance, what they may do is just make one or two designs available to their customers online, perhaps through their company website, so they will have a link to their to their store to their accessories store, where the customer, in addition to buying a tractor in person from the salesman, could go online and order 12 T shirts for their family. Or potentially, the salesman could just order the shirts for the customer because they just spent 15 grand on a tractor. Oh, depending. But you see brick and mortar stores utilizing print on men as a way to again avoid having to hold a lot of inventory. Another way that you see ah, print on demand being utilizes with an online store that does have inventory in a warehouse . So if you think of like Amazon, for example, you know Amazon doesn't exist anywhere. There's no brick and mortar Amazon store. It's It completely exists online, and they have some products in warehouses either provide by vendors or by Amazon itself. But they also have their Amazon merch program, where people have designs uploaded there and the those are printed specifically when someone, a customer orders it. So you have a combination of products being stored in a warehouse living soul, only online, along with the print on a man option now. This could be a really great way for an online store to really fill out their product offerings. They might not make the same amount of money off of the print on demand products, but it can increase the shopping cart value overall and and make sure that the customer has a more holistic experience thing on that website. So they have a shirt and then maybe they have an opportunity to buy something else. That's in the same theme that that seller is able to capture more of the the willingness of that customer to spend money and buy a particular product in a particular area of interest . 5. POD Comparison: all right, so let's compare print on demand versus not print on demand. And again, this is the really basic concepts. You really understand what it is that you're getting when you are using print on demand versus more traditional model of ordering inventory. So as we talked about with print on a man, you're not gonna have upfront inventory costs. But here's the downside of that. In most cases, what you will be paying per item is going to be hired. You're also going to have less control over your costs, including shipping. I mean, you definitely control what you charge for shipping on your website, but you're not going to be able to control how much is going to cost to ship the item either to you or directly to the customer from the company that is selling the products. So in most cases you will make less money per item in per unit, but to also be shouldering less risk. Now, when you are not using print on a man when you are paying the upfront inventory costs. In most cases, if you are getting a decent deal or you're even beginners. In most cases, the cost per item is just going to be lower. You will be able to control and know ahead of time all the costs of obtaining the item, including the shipping from the warehouse from the print undermanned supplier to you. So, assuming that you were able to move the product, you're going to earn more money per unit in most cases. But it does come with more risk. The risks are that you won't be able to sell the product that you've ordered, potentially, that you won't be able to sell any of it or even just some of it. For example, you order sizes that just don't sell that well or you have, ah, design that just doesn't move very well that people aren't that interested in. And so print on the man is a really great place to test. So to find out if there's really a market for the item that you're trying to sell and how much you can actually sell it for so a good way to look at this is a typical print on demand store might have hundreds of designs and then, after running ads or getting traffic to their website, the look at the best one or two sellers, the top sellers in those categories and look at the sizing. So, for example, if it was a shirt, a dog shirt wearing a halo, you know this is the size medium of the dock shirt with the Hilo is the best seller of all the products that cellar might go and get quotes for how much they could, uh, how much it would cost for them to maybe buy 1000 of these shirts. And then when my customer orders one of those dogs shirts with the Hilo than the seller could send that product to them directly, having an already in stock because they knew that it was a good seller and then potentially make more money per unit on that particular product while also continuing toe to supply those products. Sir, print on the man for the other items in the store. Print on a man can also be a great backup for when your stock, like you're in stock kind of stock, you're in stock inventory is backward or hasn't arrived on time. So if you have an account with painful and you can print these shirts with the doc shirts with the Hilo. Oh, if you're waiting from you're Chinese manufacturer to send you your dog shirts with the Hilo and you have orders to fill, maybe you don't make much money going through print full or T spring, but in the meantime, your customers are being served and your at least making something, whereas the the other option would be to make customers wait, which they probably won't. Or to, uh, you know, pull the wool over him and tell them that the shirt is coming or does not sell it at all. And none of those are really a tenable positions for you to be and when customer service is really your goal, so with peut you don't have to pay up front. You don't have inventory, but you probably make less money on the same items of selling versus not pure D, which is more upfront. Inventory costs risks that you'll run out of inventory and you'll have gaps when the product is available. You will have more control over the costs and and how much money you will make for sale, assuming that you're able to move the product. But again, you know that's where the risk comes in is you spend all this money up front and then you aren't able to move the product. So as we're talking about situations to mitigate risk, using print on the man is a good way to try to find your winning products. Because once you have something that you're pretty confident that you could sell, then that could be signal that it's time to invest more money. 6. Getting Started with a POD Company: So you're thinking about finding a print on demand product or a print on demand company to work with, and you're wondering, Well, I've never heard of this thing. I don't even know where to begin. Ah, luckily, the Internet is a wealth of information on this, and and what you want to do with every company that you evaluate is to search for the company in and also look at the reviews and see what other people are saying about working with the company, especially the quality of the products. A really good way for, ah, beginning author to get their physical books out there is actually to use that Amazon kindle direct publishing. It's incredibly easy to upload your manuscript or your word docks into a format on Amazon, where you can get the products made there so you don't have to go ahead and order lots of books or even one to get this done. I mean, it's it's always recommended. When you're working with Katie P through Amazon is to order, ah, proof or order at least one so you can see what your customers experience. But Amazon is a good way, a good place for a beginner who wants to publish a book on their own to get started now with clothing. There are so many options for Ah, print on demand suppliers. I mean the popular ones you'll see print full or t spring or prettify Zazzle. I mean, I can give you the whole list. Most of these companies are going to do a reasonably decent job at getting things done. What you want to be looking at when you're looking at companies is one you know, what are the costs? So how much does a particular item cost before shipping and are there and sentence for worrying more than one? What are the costs of shipping? And this could be a huge thing. As you're looking at how much money you might make per item. You also want to look at how long it will take for the item to get to your customer. So in many cases, the big companies that do this will, you know, claim that the orders will be processed on the item will be printed within so many days, and that it will arrive to a customer located in a certain area within so many days and This is something you want to display really prominently on your sales page or wherever you're sewing decided because you want your customer to have appropriate expectations for when this item is going to arrive on their doorsteps. And you may also want to tell them specifically that this is an item that is being made per order. This is something that we don't have it in stock or inventory, because people have gotten adjusted to the Amazon two days shipping. And people would feel dissatisfied if that shirt that they ordered doesn't come really quickly. If they don't realize that this is the product is actually being made upon ordering. So in most cases you'll see customers if they know that it's going to take a week or two weeks for the product to arrive there. Okay with that, as long as they know. But if they have an expectation that the product is going to arrive right away, then they may feel frustrated and may turn around and take that back on you. Another thing that you'll want to look at our integration. So does do any of these companies integrate with your selling platform. For example, companies like print full. They have an integration with Shopify so that when you design something on print ful, either in their apple on their website and you can push that product directly to your shop . If I store S Oh, really, you have to do very little once you finish the design and uploaded in principle because it's essentially already live on Ah, you're Shopify store. And then when a customer orders the product, there's no intermediate step where you have to go and acknowledge that the order was made and then go and do the ordering with principle. And so this could be a powerful way for people who are looking for a more hands off approach to their business. Or they just want to focus more on marketing or on the other aspects of the business. You want to really facilitate a quick turnaround time and reduce the amount of shipping. Thes potential Integrations can be really powerful. Gear Bubble is another group that has a pretty powerful integration with Amazon. So it's, uh, you know what, 25 between 2500 bucks a month, depending upon how many orders you are pushing through. But if someone orders from Amazon. If you're doing the Amazon merch program, what other program, if in order, will definitely not the Amazon merch program, I guess because Amazon is pretty it automatically. But if you're selling a shirts that are being serviced through gear bubble, then there's an automation that you can pay extra for have set up so that when the customer orders through Amazon, it doesn't require you to be the an intermediary and go on, Order it from your bubble gear bubble is going to see because of the integration, to go ahead and make that product and get it sent out to the customer. And so it just reduces how much work you have to do. And it also reduces the number of opportunities for you to make a mistake. So if you are reading the customers shipping information from their order form, you're gonna have to re enter that somewhere in. If you aren't really careful about the address that you're typing in, potentially you make a mistake on that, and that product ends up someplace is not supposed to be, and so just overall reduces the number of times you have to touch things, so that could be a really attractive option. Uh, so when you're first getting started, remember, look at the cost, the cost of the product, on the costs of the shipping you want to look at, whether or not integrations exist. And if they do, how much those integrations cross, whether or not it's a free app or not, because that may be influence whether or not you want to get involved, either in that particular selling platform like Amazon, or even to sell a particular product. There are some pit print on demand companies that charge you for access to be able to sell their products. But the reason they can get away with doing that is because maybe they're the only provider on the market is actually printing that products. So, you know, one of the hot products that came out in the last year were these Hoody blankets, you know, it's a blanket that has a hoody on it so people could put it over their head. And then there were loops for the hands, and in the beginning there were only a few companies, and their Stewart still are only a few companies that are making this product. And so people were really excited about paying money to be able to have the right in the ability to sell this print automatic product because you just couldn't get it anywhere else . Uh, finally, and maybe most important is the quality of the product. And so, before you really go down the rabbit hole with a particular company, it's a really good idea to do a test order of the product and just get it and see, you know, what is your design look like on, and how long does it really take? And is the quality of the underlying shirt? Is that a good product? Is it a good shirt? Would you want to buy it? And if you don't actually test out the product and actually order and receive it and see what the customer experience has been, or is that you really my struggle to make a print on a man aspect of your business, succeed so you want to know all of the aspects of it. And again before you settle on one, make sure you do some research. You know, I'm not going to tell you that that one is the best or the other because I think that you'll be able to find lots of information out there about thes, and I want to make sure that you go into it with a more balanced view. But I do tend to be a bit prejudice towards companies that offer free access to their products and also a strong integration to selling platforms like Shopify just because it makes things so much easier. You don't have to copy and paste photographs. It just reduces the number of steps that you have and the automation exists. And it's amazing because it really improves the customer experience and the amount of time it takes for the product to get ultimately to the customer. 7. Breakdown of a POD Sale: So let's talk about just a really simple breakdown of a print on man product sale, and we'll just use the simple example of a print ful T shirt. You know that you're selling for $20 on your website, so let's say you are. Ah, just have a simple shirt that you're selling for 20 bucks and you will make sure you have the cost of the shirt put into your sort of internal calculations for ah, what it is that you're selling. And you'll definitely want to make sure that the purchase price of the shirt, you know, exceeds the cost of the shirt. Unless you're going into debt on the shirt for a particular reason, like building your brand or or maybe for, ah, giveaway deal or something. And then you want Teoh, as we talked about, check the cost of shipping and with print full on this particular item, you know it's gonna be, ah, $5 cost for shipping, which will leave you a profit of $4.5. Now if you're able to get traffic to your site and get sales for this particular shirt without having to invest any more money in the product. This might not be a bad deal, especially if you can, with very little effort on her part, to get sales of your shirt and make $4.5 per sale. But you can also see why a lot of shirts that are being sold online that seemed very unique or different are selling for 25 or 30 or even $35 because the amount of profit that you make per sale unless you charge a lot more is going to be very small. And it doesn't leave a lot of room for a marketing budget for Facebook ads or for Google shopping as or as anywhere else. And so to be profitable, to really make a print on demand product worthwhile because of the up front cost of the shirt and the shipping, you're going to have to either charge more, Um or, you know, be prepared to make a much smaller profit if you can in fact be profitable at all on a print on demand product. I mean, if you were going and going to a manufacturer directly, or having your shirts printed on and then delivered to you, you might be able to get free shipping from the manufacturer from the printer if you were going to order between three and $500 worth of product and maybe each of those shirts would cost you two or $3 tohave printed and then, you know, shipped to you for free. And you could control the cost of the shirt and then reduce the shipping costs, assuming that you're using absolutely ship station or ship pirate and not using just going to the post office in paying USPS for whatever price they have listed there in the office. But basically this is how a print on demand product sale is broken down. So you just make sure you want to know. You know what the cost is of the product that you were listening, and then what is the shipping cost for a lot of the costs of the shirts? You want to make sure that you incorporate, you know, the cost of any additional extras in the shirt. You know you're doing something on the sleeve or you doing ah specific and rotary versus just printing, you know, just laying the material directly on the shirt, the specific type of printing on on the item of these are all very important. But these air numbers that you really want to know initially and then as you go on, you're going to want to watch that profit number and see whether or not that goes up and down on how much it actually costs to you to make a particular item sale now for brick and mortar stores that just have these products listed on their website for whenever someone decides to come and purchase it, you know they have their brand going and they don't necessarily need this product to make money. It's just, there is an extra they may not care at all, whether or not that profit numbers going up and down, so long as they're not going in the hole. But for somebody whose lifeblood for their business is maximizing profit print on men products, you're gonna want to watch these numbers very carefully. 8. Copyright/Trademark Red Flag: the purpose of this course isn't too give you everything that you will need to succeed in print on demand. The purpose of this course has been to just give you the basics so you can move on and your e commerce turning and learn more if you want to get involved in print on demand products. But one thing I really want to just raise a flag on and remind you Ah, is that copyright and trademark Those things exist. And so a lot of print on demand providers who are designing shirts who are going out there and selling print on demand products are very cavalier about the concepts in the real life risks of copyright in Frenchman and trademark infringements. So people can't just go out and take Mickey Mouse and put him on a shirt. And so they're going to get a takedown notice from Disney and from these other companies the same thing as which trademark symbols like the Nike swoosh or or even phrases and so people will also go out there, just steal designs and there are gurus are called of gurus. There are people who are out there who recommend that new sellers just go out there and find a design that it's selling and then just try to make the same design on their own shirt and sell that shirt. And there's always a risk about just copying what other people are doing because of copyright issues and because of trademark issues, definitely cannot recommend that you go out there and just create products that are obviously going to be trademark. You know, big brands are not going to be happy with you going out there and creating print on demand products without a license. Now you can get a license to create products around some of these brands, but you have to be really careful on that. And the same is true for copyright. You know any art design so you can get free stock photography from websites like pencils and un splash and made a pixel pixel. They and adobe stock photos, whatever, but you have to look specifically at the license and what that product can actually be used . Four. There's some websites that grant you, you know, a complete and total license. You can do whatever you want with it on, and some will say you have a license for personal use on Lee. But if you want to use the product for commercial purposes, that you'll have to pay for that. And so failing Teoh failing to know for sure what you can use other people's pictures or designs for before utilize them yourself. That could be a place where you will trip up. The same can actually be true for phrases. People are the hum trademarking phrases, you know, things like, um, brunch and breakfast. I mean things that don't seem intuitive. And so these are things that you can follow upon more about Onda again, The purpose of this video hasn't been to give you all the details on this, but I just want a wave this flag for you that when you're doing a print on demand products , that's just something you have to consider, especially if your business model is going and taking the designs that have been successful for other people and using them as a model for your own, as is recommended by many of the other teachers who are teaching online commerce. Other because really, you should only be selling what people are willing to buy, and in most cases. There's a lot of people author who are selling great products, and you can probably model something that will work based upon what other people are doing . But you have to watch how closely a modeling becomes copy. So again, that's just me waving the flag, something to think about, something to consider as you move forward and go into your print on man process.