Overcome Your Content Creating Fears & Become an Authority

Eric Campbell, eLearning Expert | Location Independent

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22 Videos (1h 24m)
    • Course Promo

    • The Hardest Part about Becoming a Content Creator

    • What Is Authority And Why Do We Respond to it the Way We Do?

    • What You Will Learn From This Course

    • The Superhumans We Create In Our Imagination

    • Do You Feel Like An Imposter Sometimes? (we all do)

    • The Thing That Every Content Creator Faces (but they won’t admit it)

    • What We Think an Authority Figure Should Be Gets In Our Way

    • Authority Makes People Feel Really Good… Here’s Why

    • How to Give Your Audience the Confidence They Need

    • Save People from the Paradox of Choice

    • Authority is Not Real! It’s Just an Illusion

    • The People We Trust Don’t Know as Much as We Think They Do

    • Real World Examples of Authority Figures On the Web & How They Got There

    • It All Starts With You And This Key Insight

    • My Story On How I Became An Authority (even when things were going against me)

    • What Do You Want to Be An Expert In?

    • You Don’t Have to Be Someone You’re Not

    • The Power of Credibility Boosters (and how you can get them)

    • Educate Your Audience And They Will Give You Their Trust

    • Here Are The Key Insights That Will Save You A TON of Time

    • The Most Important Thing For You To Do Now As a Content Creator


About This Class

You Know You Want to Be a Content Creator

You have amazing content that you want to share with other people. You know people like your stuff and its time for you to get paid to teach it. That is the life of a content creator and you know you want it. By being a successful content creator you have the freedom to live your life in the way that you want without working for anyone else.

What happens when it’s time to create content; all of a sudden you freeze. You start to doubt that you might not know enough about your subject to teach it to other people yet. You start to second guess yourself and the voice inside your head starts to say why you can’t do it.


Every Single Content Creator Faces Fear

Every single content creators gets these thoughts at some point. There are a bunch of fears that get in the way from us sharing our great content with everyone else. These fears stop us from sharing our content and making the lives of the people around us better.

The way past these fears to find out where they’re coming from and see them for what they really are; an illusion. By becoming aware of these fears you can start practicing the mindset needed to overcome them.


Common Fears:

  • I’m not good enough to teach others
  • I’m not as good as my competitors (not even close)
  • I need to get more degrees, awards, etc.. before I can teach others.
  • I’m an imposter; sooner or later people are going to realize I don’t know what I’m talking about

We will talk about all of these fears in this course; everybody has them. The most successful content creators are the people that are able to identify what these fears are and move past them. The day you start to overcome these fears will be one of the most satisfying accomplishments you will have as a content creator


How Do You Get People to See You As an Expert

Once you overcome your fears of being a content creator you have made it past the biggest hurdle of becoming a paid content creator. The next biggest roadblock is establishing yourself as an expert. It’s not about how much you know; it’s all about how much other people think you know.

That is what the word ‘authority’ means. Someone that has authority in their target subject is considered to be an expert in that field. Once you have authority people will hand you their trust and will do anything to hear more from you (including pay you).


Authority Is an Illusion That You Can Easily Create for Yourself

In this course we are going to focus on how authority is an illusion that anyone can create. It doesn’t matter if you don’t have the appropriate university degrees or if you haven’t written a book before. We are going to talk about all of the ways that you can establish yourself as an authority and have your target market look to you as the go to expert in your field!

Once you become a content creator that has authority you will be surprised at the opportunities that come to you. Everyone wants to learn from the person they think is an expert in a certain field. You could share the exact same content that you have available now and people will pay you 10X as much for it.


It’s Not About What You Know; It’s About What Other People Think You Know

If people can trust that you are an expert in the subject they want to learn about they will do whatever it takes to learn from you.

This course is for any new content creator that has either not made money from teaching yet or hasn’t made as much money as they would like. What’s getting in your way is most likely fear & not being looked at as an expert by your audience. This course will take you past these hurdles and help you turn your content creating from hobby to full-time income.


In This Course You Will Learn:

  • How to identify what fears are stopping you from creating content
  • How to overcome your content creating fears
  • What authority is and why it is so effective
  • Why becoming an authority is the best thing you can do for your audience
  • How to see yourself as an authority figure and not feel intimated by other successful content creators
  • How to build up your own authority so people see you as the expert in your field


The World Needs More Content Creators

We need more content creators to share their expertise with the world. People want to learn from you. My hope is you get to overcome the fears that are stopping you from sharing your gift with the world. I also hope you become an expert in the minds of your audience so they will trust you and listen to what you have to teach them.


Have a great day,







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Eric Campbell

eLearning Expert | Location Independent

Let Me Tell You a Story…

My background as an online instructor started when I was 13 years old. At the time I was playing an online video game called Runescape. One day I wrote a guide on how to make money in that game, sold it on eBay and made a couple hundred dollars. Ever since then I have been hooked to starting random online business ideas.

Then fast forward until I was a sophomore at Penn State University. At that point one of my random business ideas was importing men’s magnetic therapy bracelets from China and selling them on eBay.


I Created My First Online Course Out of Boredom

During one rainy day in February I was bored and decided to create a course that taught people how to import products from China and sell them on eBay. I created that free course in one day and went to bed. When I woke up I had 50 new emails, each telling me that a new student had enrolled in my course. I couldn’t believe it, I was so excited and happy!

That first course I created ended up getting 10,000 students in it. Soon after creating that course I made my first paid course which went into greater detail about how to import products from China. I marketed it by telling everyone in my free course that if they wanted to learn more about this subject they could spend $20 and you get lifetime access to it.


Making $100+ Dollars from My First Paid Course Was an Incredible Feeling

I remember making the first couple hundred dollars off that course. It’s an incredible feeling. It feels completely different than working at a job and having someone pay you on a paycheck. In a weird kind of way, it really felt like I had earned this. And since that point I have been absolutely hooked.

I have created online courses in a bunch of different subjects such as copywriting, lean startup philosophy and how to become an authority. I can’t see myself stopping anytime soon. At this point I have over 40,000 students enrolled in my courses.


A Conversation with My Mom Inspired Me

After two years of creating online courses my Mom called me and told me she really wants to create her own online course but doesn’t know how to get started. I realized there was 10 different places I could send her that would each teach her one thing that she has to know, but there wasn’t a single place where I could say, go here and you’ll learn how to create your own online course.

I knew that my Mom, not being the most tech savvy person in the world, wouldn’t want to spend all her time trying to figure out how to connect the pieces from these ten different websites and set up all the technical stuff. She just wanted to share what she knows, her expertise, and create an online course.

I know how intimidating it is. I had to figure all this technical stuff out in the beginning and it was really complicated. But the thing is, it doesn’t have to be. In hindsight I realized if someone had just shared with me the right things to do, I would have saved an incredible amount of time, money and frustration.


Going from No-Experience to Creating & Marketing Your First Course

This is why I’ve decided to take on that project. I’m creating a collection of courses with the goal of taking someone that has no-experience teaching online courses all the way to creating and marketing their first online course.

I’m going to walk you through every single step of the way. That includes how to outline your course, how to prepare the camera or the recording software and much more. This is by far the most ambitious project I’ve ever taken on but I think it’s going to be the most valuable project for you.

If you want to create an online course and share your expertise with the world, you shouldn’t have to focus on figuring out all the boring and complicated technical stuff.

Have a great day,