Opening an Etsy Shop: Creating a Successful Etsy Shop From Start to Finish | Emily Cromwell | Skillshare

Opening an Etsy Shop: Creating a Successful Etsy Shop From Start to Finish

Emily Cromwell, Illustrator + Surface Designer

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9 Lessons (57m)
    • 1. Class Introduction

      1:35
    • 2. Shop Branding + Logo

      8:21
    • 3. Shop Information

      4:36
    • 4. Product Photography

      9:59
    • 5. Product Descriptions

      8:20
    • 6. SEO + Getting Found

      7:51
    • 7. Marketing on Etsy

      6:37
    • 8. Shipping + Packaging

      9:25
    • 9. Conclusion

      0:36
62 students are watching this class

About This Class

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This class is perfect for helping you open up an Etsy Shop for the first time!

Join Emily Cromwell as she talks you through each step of running a successful Etsy Shop. This course will help you to bring your idea to life and start a business selling your handmade items. The lessons in this class include:

  • Branding + Your Logo
  • Shop Information
  • Product Photography (For both physical + digital products)
  • Writing Product Descriptions That Sell
  • SEO + Marketing
  • Shipping + Packaging

By the end of this class you will feel more than ready to open up your Etsy shop and make your dream become a reality!

Transcripts

1. Class Introduction: hi there. And welcome to this course in this class, I'm going to be teaching you all about opening a shop on Etsy will be going over everything that you need to know to help you get started, such as writing titles, writing descriptions using key words and tags to help your product get found on, etc. How to do different photography styles or, if you're doing a digital product, how to do some lockups for that. How to sell a physical product versus a digital product or, as it's called on etc. And instant download listing. Also, I'll be going over shipping tools how to package and ship your items, your physical products on at sea and so much more. I've had a shop on Etsy for a while now, a couple of years, So currently I sell clip art digital clip our digital patterns. I also do a lot of party good. So for parties such as cupcake toppers, confetti cake shoppers, you name it banners and do a whole bunch of stuff for party. I do both digital listings for that, as well as printed stuff and physical products that I make myself I love, etc. And I love being on there as a shop owner and selling on Etsy. I believe there's so many useful tools that they have on their for shop owners, and it's always evolving and changing and it's a wonderful platform and I recommend it to anybody. All that being said, Let's get started and I was 2. Shop Branding + Logo: All right, so let's kick things off by starting to talk about your brand. All right? Self. First things first. Is your logo. What is a logo? Um Simply put, it's just a design that represents your brand. So with a logo, you want to make sure that you have your logo be used throughout your entire shop. Um, so with that, I mean your shop profile image in your shops banner Somewhere in your email signature going beyond just your shop Also on your packaging that you send out when you mail items out from your shop and then further going even more with that is you want to use your logo on social media as well. So a big thing with branding is you want the same logo to be in all of the places that you represent your shop. So you have your Etsy store, you have maybe a Facebook business page. Twitter page instagram Um, there's so many things out there, um Snapchat you know the whole thing. So, um and even like a newsletter, email, whichever. Wherever your talking about your brand talking about your shop, you as a business person, you won't always have your logo there because that logo will start to stick with people and they'll recognize it. And when they are somewhere, if they're in sores and you sell your stuff in stores, they'll be like, Oh, I recognize that logo. I know who that is or if they're looking for you on Facebook or just going through instagram and your logo pops up with a picture that you've just posted the oh, I know who that is and it will start to click. So a tip that I have for you is used the colors in your logo that define your brand in the rest of your branding. So this includes your packaging like tissue paper color stickers for your mailers, um, business card design, your packaging colors and then your banner image and just overall look and feel of even your photos. So, for example, my colors for my logo are the main colors pink, and then I have some blues, purples and yellows. So in my mailers I have a use a white rigid mailer, like a six by four inch, or depending on what else I'm selling. Maybe I'll do a box or a larger like nine by 13 rigid mailer, and I'll have the circle stickers that I put on every single package going out. So everyone that gets the package knows that it's from me when they get it in the mail. It's my logo printed out. I use Vista print for that. Um, definitely check them out. Um, very good quality stickers. And yes, so I always do my stickers on my mailers and then my tissue paper. I have pink tissue paper for sending out my, um, products because pink is a big color in my brand. So I do pink with that. And then I put my business card in there, which also has my logo in my branding colors, and it just kind of it's a nice way to just be professional and tie together and add that extra little touch that customers love. And then another tip I have for you guys is on your computer. Always have both a PNG and a J peg virgin saved of your logo. Um, just to explain them really quick, a PNG, um, has a transparent background. So if you select to hide the white layer on the white background layer in your dick in your logo and save it as a PNG, it will be a transparent background. So you can put it virtually on any, um, any design, any color, anything you'd like, and it'll be transparent. Rose J peg version will have a white background if you don't already have something else behind it, like black or blue or anything like that. And then, of course, always have the original file saved if you are able to. So I created my logo in photo shop, so I have a PSD version of it. A high res version. Um, illustrator, whichever file, um, a program that you saved it in. Always make sure to have the original file a swell. So I'm just gonna show you guys real quick My shop branding. So on the left is my logo. Like I said, it's pink. Um, I love pink, so I have that be the prominent color in my logo, and it's just a little scalloped edge circle. And, um, a big thing about what I do is I do hand lettering. So all that's written my name and illustration and design is all hand lettered by me. So you have that there. And I mean, when you're making your logo feel free to add in little elements that define your logo. Like if you are a florist, you could have little floral like a wallflower at the right here at the dot instead of a dot above your eye, it could be a little floor or something like that. Um, just something to make it memorable. So that's why I chose to do mine in this little scallops circle here. Um, yes. So that was right. Was that And then on the right here is my Etsy shop banner. So this is the banner at the top that I have for my shop. I believe what I have chosen is the largest banner size. I know you can either choose to have no banner or a smaller one, but this is the one I choose. So when you view my shop, it's a very large banner at the top. So I have my logo there in the center. I have just a quick little description on the right about what people will find in my shop . So they see that right front and center. When they come to my shop, the home page. And, um, on the left side, I put my instagram handle, and I used to have all of my social media handles on there. But I decided I just whittled it down to my instagram because I don't really use the other ones as much as I should. I know I'm terrible at it. Um, but yes. So I just kind of put the one that I use the most and that I feel would be more beneficial for people to go to and see. And, um yeah, and then you'll notice throughout my banner here is I included all of my branded, my branding colors. So I have my pink I have my blue, my purple in my yellow So just keep that in mind then, etc dimensions. So your shop icon, Um typically, they say they want that to be around 500 by 500 pixels. Your profile photo, which could be a picture of you, is 400 by 400 pixels, and then your banner, um, can be up to or minimum size of 1200 pixels by 300 pixels. Then this is just a quick screen shot I took of my home page of my Etsy shop just to show you. So the banner is large at the top. I do have the large size chosen. So this is my banner up here. This whole thing. I made that in photo shop. I just laid it out myself. Um, and then let's see appear my shop icon is right down here. It's outlined in the pink box here. That's my shop icon, which is just my logo. And my profile photo is right here. A little picture of me read says shop owner. So, um, yes. Oh, that's just the run down about logo and branding. Um, in this class, I'm not really going over how to create a logo. This is just about I'm using your logo, um, in your Etsy shop. Okay, so that pretty much covers it about logo and branding. So I'm going to cut this video off, and I will start the next one, and I'll see you guys over there 3. Shop Information: So in this section I'm gonna be talking to you guys about your shop information. So this is pretty much just gonna cover, like the welcome message on your shop. And also like the about page and your profile page. Just so I'm learning about how you can help people get to know you and your shop better. Okay, so the shop welcome message slash announcement What makes up a good welcome message? In my opinion, I would suggest keeping it brief. Introduced people to yourself and your shop briefly describe what, um, people are gonna be finding in your shop when they look through it and include social media and newsletter links at the bottom. So this is my shop announcement. You can see it's just a brief little message. I always think that it's just nice to have this place be, um, area have a brief message because your about page your profile page. Those convey be areas where you can write a much longer description in a This is those pages air where you could give more of your back story. Um, and this this section is just where this is what people will first see the announcement the Walker message when they come to your shop and it's just nice to give them a quick little blurb about like like my shown below is like Welcome to my shop My, I'm Emily and design happy, colorful wounds go artwork. So I just I listed my name. I said what I do and I tell them in my shop what they're gonna be finding and then go down below. And I just say, um, to happy little blurbs there. And then I put in my social media and that's that, Um, so I just keep this section brief and on the about page and profile pages where I get more into my back story or just kind of helping people get to know me on a more personal level, Um, and also in this section is where I'll put any special notices. Like if I'm having a sale or if I'm going on vacation and my production time is going to be pushed a little bit longer, I'll put something right at the top here above my walk a message and I'll just kind of push that down a little bit while I have that other special message up there. All right, so now we're going to talk a little bit about your shop About page. What makes up a good about page. So this is where I said you can write a longer description and help your customers get to know you a little bit better. Um, include, your social media links here is Well, you could never share them enough because you never know where people may see them If they , um, don't happen to click on your welcome message and they only come to your about page, you don't want them to miss that chance of finding your social media to be able to follow you or get to see where else you are on the Internet. And then you also have the option to add several photos and or videos that customers can scroll through. So this is just a screenshot I took of my little section on my about page at the bottom of my Etsy page. Um, I just go through and I eat. Tell them my name. How old I am. What I do. Um, tell them kind of a little bit of my process for how you create my designs. Um, And then again, I state here what people will be finding in my shop. And then I just give them a quick little thank you for visiting. Um, my profile pages. Where have I think that that Yeah, that's where I have a little bit more of a back story about how I started my business when I was much younger in school and how it just evolved as I've gotten older and into my twenties and, um yeah, so there's always feel free to share, um, your personal background and how you got started, how your story started here on at see how your business came to be before at sea. People really like hearing about that, and it just makes them feel more connected to you as the maker. And, um, people really like to purchase things when, in my opinion, when they know when they feel so connected to the person who made it and they know the back story, and it just it gives meaning to the product, So yes. So that's just something I think is kind of important. Um, yes. So that is all about the welcome page in your about page. So that wraps that up and I will see you in the next video. 4. Product Photography: All right, so product photos. This is a fun one. So this is my personal recipe for getting beautiful product photos for etc. Number one. Gotta have a camera or smartphone, whichever, but you gotta have something to take that picture with. Um, I personally use a canon camera, and I have in iphone six s that I use as well. Number two is always have natural lighting. Um, if you can't, you can, um, use some funds to get, um, some nice lighting, like a ring light, um, or something like that. But, um, I always like to use natural lighting. I find that my photos that I take a natural biting are always the most nicest ones. Number three this once. Someone optional. But I really recommend it is a reflector. It doesn't have to be anything fancy, but I'm for a reflector. Really. Just is nice toe help spruce up that photo just a little bit extra. Number four, props, props. They're so much fun just to go shot for I have so much fun. Just like finding random props when I'm out in places. But yet props, they're fun to really Just help your photo tell a story, and it makes it more interesting to look at and just really enhances the image. And number five is photo editing software. All right, so this is just a quick little breakdown of how I personally take my photos. So, um, I set up in my kitchen table. I take over the kitchen for the tae, make everyone to go out to the living room or, if they're gone for the day, I just take over the kitchen. Um, it's a large white table, and luckily it's right by a large bay window. So there's plenty of natural lighting. Um, I use a trifled white foam board is my reflector. I'm pretty sure I just got it at, like WalMart or Michael's so super cheap thing. It it It definitely wasn't some fancy $500 thing I got off of photography website. It's just a little from like $5.6 dollars white foam board. Um, but yeah, it's the trifled one. So, um, it folds and it's really nice toe. It stands up on its own, so that's why I love it. So I'll usually set up my, um, products on the table, and then I set up my reflector, um, on the opposite side of the window. So say my windows on the right side of the table has set up a reflector on the left so that it'll bounce back the light. And then I take a variety of different photos from different angles on Etsy you're able to do. I believe it's yet 10 pictures. So really, take advantage of that. Take pictures from different angles. Bird's eye view close up. Maybe if this is applicable to you is, um your photo I mean your product in use. You could take a photo of that, a variety of different things you could do. Um and then if I take my photos with my camera, I will edit them in light room on my computer. And then if I take the photos with my iPhone, I at it in an app called after light and it is a lifesaver I love So some etc Photo basics dp I, um I 300 dp i for high quality photos when you're editing, um, when you're taking pictures, it should be 300 dp I. But when you're saving your photos, offer the internet, you could just came toe have them be around 70 to 250 dp I usually 72 is fine, Um, because that will be a much quicker loading speed. And, um, when it's a lower resolution, you don't. That makes it harder for people that are trying to steal your photos to do so. That's another thing is if you are worried about that, or if you're photo is something that's very copyright sensitive, like if it has your artwork in it or something, definitely recommend putting a watermark on it. So that's a biggie. Um, so sizing for your photos? A to least 1000 pixels wide. Um, any smaller, they'll get just kind of pixelated and blurry. And it's not really that great of a quality for people to look at and then also try to have all of your images be the same size because if they aren't smaller, ones will have a grey box around them. I mean, this isn't really a big issue, but it's just nicer looking to have them be the same size, because then you don't really have that are grij gray box around your other pictures. But I mean it's up to you it So it's OK, Um, and then 10 photos. So, like I said, you can upload up to 10 photos for your listing on XY, so make them count. So photos for digital items. So they were switching from physical products to digital products. Here you can purchase mark ups online. I recommend creative market. Or you can also search at sea sellers. They have these as well, really love creative market. I found a lot of nice things on there. Um, or you can create your own mock ups. I'm not super tech savvy When it comes to making my own mock ups. I could make a few, but not really advanced one. So for the advanced ones, I always rely on Creative Market or Etsy sellers for that, um, or if it's just something really simple, Like for example, I just added address labels and kids Name labels to my shop is you can just place them on a white background with a drop shadow. Like in photo shop is what I do and call it a day it super easy. Ah, but it gets the job done. Um, and a tip I have for you guys is. If you're selling digital items or you're just mocking up your images digitally, be sure to include a photo that shows what the customer will be receiving, whether they be receiving it physically or digitally. So just an example of my products. On the left is a digital mock up I did of a dinosaur folder that I have available, and on the right is I ordered a sample folder in a different pattern to be sent to me just so I could see what it looks like in person. And I photographed that. So on the right here this is an actual three different photographs I took and I put them together on one image. And, um, for all my listings that have the digital folder mock ups like dinosaurs, mermaids, um, all sorts of that stuff, the picture that's always at the end is this example of a printed folder. Um, and that's just nice, because people it's just people are very visual. We all are. It's nice to see what you'll be receiving. It really helps you to visualize. That s so I always recommend doing that because I definitely saw an increase in sales when I started doing that with my products, if I just did digital mock ups, what I personally found was that they didn't sell as well as I thought they would have. So when I started adding a second photo instead of just the one digital mock up, and I showed they would be getting things really started moving and selling, then this is another example. I have so on the left here is a digital mock up. So this is a, ah, photo that I purchased from an Etsy seller. And then this circular sticker here is my design that I'm selling. So it's a digital mock up of a sticker. So that's my listing photo. And then the second photo that people see is, I just did a little image showing, um, what a small sheet of stickers looks like and on the right, what a large sheet of stickers look like. Just so people can visualize that instead of just saying small 1.67 inch diameter, a large 2.5 inch diameter, it really helps them to visualize it. And then these are just some product photo examples of, um, some my products so on the left appears just, um, a photo I took of my many information cards on the right. Have a banner laid out confetti and then down here, um, this is a this is, ah, crossover between a really photo and a mock up. So I I saw a lot of cupcake toppers. Um, but I don't always want to cut and make the cupcake topper. Um, if it's a custom thing like this with the name. So what I did was I went to the store one day, I bought a cupcake for myself that I knew I would eat later. So I got a nice flavors chocolate and peanut butter, and I took photos of it, and I put a toothpick in it. So the picture I took was literally just the cupcake in the toothpicks. This happy birthday. Linda was not there. And I edit it in flight room on my computer. And then I brought it into Photoshopped, and I started bringing in, um, my files of my text files of what some cut out cupcake toppers would be so like this happy birthday, Linda. And then I put some gold glitter over it as a clipping mask. And, um, I did a little mock up photo here, so that's another style of photo you can do and those a really fun to do. 5. Product Descriptions: Okay, so now we're going to dive a little bit deeper and we're going to start talking about your product descriptions. So why a product descriptions on etc. So important. So the photographs of your product are what will ultimately catch the customers attention. But I always say that the description is what will really help you make that sale. And so for writing descriptions. This is my basic layout plan. So I just want to put that in here for you guys. So maybe if you want to follow this plan as well when you're writing your descriptions. So first off, I write just a general introduction to the product, so that'll be about 1 to 4 sentences. Um, just saying, you know, like what the product is like. For example, if I'm talking about my dinosaur confetti, I can say this, um, set of 100 pieces of dinosaur confetti is great for birthday parties. Um, and if the colors customizable, I can say it's because the colors are able to be changed. Um, the it's great for table top priority setting around on a gift table. Um, it's really great when you're writing your descriptions to also kind of just give the customers and viewers an idea of what your product can also be used for. I found that that's very helpful as well. Um, and then beneath that I do a detail section, so I'll just break down, um, everything that the customers would need to know about the product. So this is where you can talk about sizing, um, colors based on what you're selling. This varies, um, uses if it's customizable. If, um, you know any anything that you want to touch on about the details of your product, be sure to put that in there so viewers can see that. Number three. I will answer any questions that I think someone may have about my products. So maybe all right, up a little blurb about how it can be customized or if the colors are able to be changed. I'll put in a blur about how to, um, tell me that, or send me a message if they want that change, or, for example, when I have customizable items. If, um, I am making like, say, my folders for kids for back to school, and I need the child's name to make the folder I put in a little blurb about how to send me the child's name just to make it easier to break down the steps for the customer. So there's no questions left to them, and it's just easy and straightforward. And number four, um, at the end is where I put in some important information like just kind of the legal stuff about, like, This is copyrighted. All rights are mine. That type of thing just it just helps to have it in there. And then after that, I always finish up with a little thank you. And if you want, you can always put um, something about your social media at the bottom as well. Okay, so some tips that I have for you, for etc. Descriptions Number one, um, always let your personality show through when you're writing your descriptions. This really allows readers and customers to feel as if they're talking to you. So that's always a nice thing to do. I think, um, Number two put inasmuch details about your product as possible. As a had said in the previous slide, customers really want to know exactly what they're purchasing and spending money on, so you can never have too many details. Always put those in there. Number three. If it's possible, always try to offer customizable products. You don't have to, obviously, if it's not, um, a realistic thing with what you're making. Um, but I will say that once I started doing that in offering customizable products, my sales pretty much tripled in size. And people are always looking for customizable autumns that the items that they could make and have customized just for them, and it feels more personal to them. So that's something I recommend if you're able to. Um, Number four is proof. Read proof, read, proof read. Always take a little time to go back and edit your descriptions. You never know if you made a spelling mistake or if you left something out and you just want to make sure that it looks professional professional. You just want to make sure that it looks professional, and it's easy for your customers to read your description. So this is just an example of one of my descriptions you can see at the top of Pierre is where I have my little intro blurb is I just say what it is say what it's used for word. And I say what it's made off. And then down here, I further break down. Um, the quantity so people can understand exactly what they're getting, and I go down into the details. Um, What? They're getting the sizing, um, all that stuff. And then I get down to the important logistical stuff that this one's always a biggy that I put in there is Please note that colors may very slightly due to monitor differences because you never know what kind of device someone, maybe viewing something on it could be a very old computer, and the colors could be way off. So I always put that little blurb in there. Um, then I don't have the copyright notification are sentence here because this description risk for confetti. So it's not really something that people could kind of take and make their own. So I didn't really put it in here, But I do say thank you for visiting my shop. And then, um, I have an option where people can purchase a rush. My order listening. So I put that down here with the link to make it easy for them to find. And then whenever I'm selling something for an event like parties, I always put this little note down here. Is that, um I asked them to please include the date of their invent of their event in the notes to cellar section when purchasing, because you just want to make sure that the product will get to the people on time and if they order something and they don't realize what the your production time is, If they miss that for some reason and they need it in two days, I politely send them a message letting them know that they will not be receiving it in time and try to work out with them some options for how they could maybe get that. So I always put that in there. Okay, So should you offer a rush? My order service. So this one is all about your personal preference. And if you feel you know that it be able to be offered for your products in a rush production time, You know some people your products may be really time intensive and it may take two weeks. So a rush. My order option may not be visible for you, and that's fine. But if you are able to rush that order, I would recommends making a listing. Just rush my order listing for that People can purchase in addition to their product that they want. Um, because I never used to offer this. But once I started, I really got more and more customers wanting their product made in shipped within a day or two. And with the amount of orders I have on a daily basis, it's just not really possible for me to bump their order up to the front of the line because I already have so many orders that were purchased before there's that need to go out before there's um So when I saw the need for the Rush Service and I got so many more messages about it, I ended up creating a listing. Um, and I only charge an extra $5 for that rush service. I say that it's an extra $5 if you want to bump your order up to the front of the line and guarantees that their order will be done in 24 to 48 hours, so you can always set your own custom dates for this. It's completely up to you. This is your personal preference and what you're able to do. You don't want to make yourself crazy by overworking yourself, so keep that in mind. Um, but if there's someone that really does need the order before my typical production time, I found that this is very useful for them. 6. SEO + Getting Found: So now we're gonna be talking about S e O and getting found on etc. So what is s C e o s e o stands for a search engine optimization. And this is basically just a way that people find your products on, etc. So it's a form of marketing and in my opinion, it's one of the most important marketing tools that you will use on Etsy or anywhere else, for that matter that you want your product to be seen. So S CEO uses keywords to help your product be sorted for relevancy and then found by potential customers based on what they search for. So you should be using S CEO in your titles, your descriptions in your tags while on etc. As CEO and keywords. So when you're thinking of keywords to use in your descriptions, your titles and your tags, you want to be sure to be thinking and like a buyer. So what would a buyer be searching for in the search bar when they're trying to find your product, for example? Um, just using my example again. If you sell dinosaur confetti instead of just having your title be confetti, which is a general term, you can expand more on that to be dinosaur birthday party confetti. So I recommend, um, in your title toe. Have both detailed, um, description words like dinosaur birthday party confetti and then also general terms confetti. Because then you can show up on both instances based on what people search for um, but that's just a good tip to follow. Ah, lot of times, what I'll do is I'll go in the search part of Etc. And I'll just type in kind of what I think people would search for and etc. We'll actually show you examples of what has been searched for by buyers, so that could be really helpful to when you're trying to figure out what phrases or words you'd like to use in your keywords or your titles. So now, going on to talking about using S CEO in your title. So always, always, always use keywords in your titles for your products. Don't just write confetti and leave it at that. You have about 100 40 characters to use, so definitely use them. A tip I have is I would put your best keywords at the very front of your title is That's the part that will get seen first and foremost and based on what's been said in from What I've Heard is etc. More so focuses on the first kind of keywords that you put there in your title instead of the last one so I would put your best ones at the front of the line. Um, and be sure to use both very descriptive keywords as well as general keywords like I had mentioned and, for example, before below dinosaur birthday Confetti is descriptive and just tabletop confetti is a general p word. So this is an example of my title. Um so a lot of times, like I said, don't just put like dinosaur to pocket folder and call it a day because you have 100 40 characters. So you want to be sure to use them up as much as you can, because then that's just further increases your chances of being found on etc. Which is your ultimate goal. So my descriptive word is the very my descriptive phrase. I should say Sorry is a very, um is in the very front of the line for my title, which is dinosaur to pocket folder, and then I kind of put the general ones, um, more towards the back. But I also kind of mix it in there. So when you're doing your title as well, instead of just having all the words jumbled together, you'll notice that I put a little dash between the phrases. That's just kind of that doesn't really help the S e o per se. It just kind of helps it be more easier to read for people. Um, you could do a few different things. You could do period marks. You could do dashes, could do lines, slashes, whichever you'd like to use for your store. So yes, so I just a dinosaur to pocket folder further broke it down that it's a personalized name folder. Um, general term. Back to school supplies back to school, Kids folder dinosaurs. So kind of just putting what I think buyers would be searching for in the search bar. So that's where you kind of just have to think like a buyer. All right, so now talking about the tags, which are, um, also how people confined your product on etc. So you can add up to 13 tags per listing on etc. I believe it's about 20 characters per tagged that you're able to use so you can't really type long tags. But if you put some thought into it, you can really come up with some good ones. Always be sure to use all 13 tags, cause, like I said, for your title description as well, is each tag is another possibility. Chance of you to be found on, etc. So you want to be sure to use that all up. And the great thing about the tags who uses that the order of them does not matter. Yea um, unlike the title, where they say that the first ones are the more important ones. So you don't have to worry about that in the tags. You don't have to put anything in order, so no need to worry about that, Um, but it is important, however, to have your tags match up with what's in your title. Um, that'll further just help at sea, find you and validate that. That's what you're listing. So I I do recommend it like how I matched up back to school. Personalized folder dinosaur folder. Just make sure to match up some of your tags to your title and then the rest of your tags you can use to further describe your item. All right, so just breaking down the S e o stats that you're able to see in your Etsy shop. The big one that I like to use a lot is traffic. Um, if you select the see more traffic details on the bottom right there, um, you confined much more detailed breakdown of the following. You can see your shop visits over time, your most visited listings, your traffic source breakdown, which just basically says and shows you how people are finding you to help you see that and then search terms. And this is what people are searching for to find you. So this is a really great tool to look at that etc. Offers. I definitely recommend looking at all your stats every now and then. You don't have to look every day, but maybe a few times a year just to see how you're doing. And if there's anything you think you may need to change or anything like that. All right, So the s e o stats page. You can This is all of the things that they offer that you can view so you can see your views in your visits. There's also an explore your data section, which goes over your orders in your revenue in depending how long you've been selling. You can compare this year's orders in your revenue to last year's to just see how you stack up in how you've been doing and then mentioned in my previous side. You have your traffic sources and then you have your search terms websites. So that shows you what sites people are finding you on, whether that's etc. Google, Pinterest, etcetera and then pages viewed. So what are your most viewed page is on, etc. This could be your listings. Are people looking at your reviews, your home page, stuff like that? So I definitely recommend taking the time to go into your stat section on your Etsy shop and just really taking some time to look through things. See how people are finding you, what search terms they're using to find you and maybe use those mawr. So in your titles, your descriptions in your keywords to help your products get found even more 7. Marketing on Etsy: So now let's get into the marketing side of etc. So what are the different marketing options that etc. Has for you to use? One is Social Media, which is relatively new, Um, to promoted listings. Three. Google shopping for Facebook ads, five sales and coupons, six key shopping dates and seven a custom Web address. So I'm just gonna go through and break everything down for you just to explain it all a little bit more So social media Um, if you click on the social media tap on Etsy under marketing, you will find that you were able to create social media posts. So I personally have never posted anything to social media. From this new marketing option on Etsy. However, I have looked through it quite a bit and I definitely recommend it. Basically, what it is is etc. Recommends different social media posts for you. So they include a photo, whether it be of your product or, um though include images for if you reach certain milestones like a number of sales and they also include a caption and I believe they possibly do hashtags. I can't remember that one exactly, but I think that might be in there as well. Um, and then they allow you the option to post it from, etc. To your various social media accounts. So it's really nice thing to do if you'd like. I personally have never done it just because I just kind of like to go into the at myself and post things. But it is a really nice tool to have so promoted listings promoted listings air, essentially creating ads for your product on etc. You decide how much money would like to spend per day on your promoted listings, and then you choose which products you'd like to promote. So I use this in my shop, and I always recommend not to spread yourself too thin, um, and only start out with a small dollar amount. I personally do $2 a day. I recommend maybe 1 to $5 or a little more per day. I'm depending on what you have in your budget to be able to spend on promoted listings. Um, and personally, I just recommend only promoting your listings. That air, most popular as that will bring you in the most revenue because if you have, say, like, 400 listings, in your shop and you set your limit at $2 a day. You really aren't going to be able to promote that much, because once you reach that $2 max, you're you're done for the day. So the less amount of products you have your promoted listings on for the more chances that you'll have. So that's what I recommend. And when you're moving on to Google Shopping and Facebook ads, essentially, it's the same thing has promoted listings. The only difference here is that your products would be advertised on Google for Google, shopping in Facebook for Facebook ads as opposed to on etc. So I've personally never utilized this feature, but it is something to consider. It's definitely a good way to reach a wider audience, depending on where you would like your product to be found. So sales and coupons this is a big one. I always recommend doing sales and coupons in your shop throughout the year, so the sales section, if you make a sale in your shop, you can choose whether you want it to be on all your listings on Lee, a certain section of your listings, maybe only a few it's completely up to you. Um, sales could be discovered in search on your listings and from your shop home. Um, your price of your listing will show up in green and a sale price, and you're older. Price will be crossed out to show that there's a sale going on. Um, whereas coupons, um, that is where you create a coupon code, and those could be shared with anyone that you'd like. You can post them social media. You can send them out in your email newsletter, maybe put it in a message, um, as a thank you to customers who purchase from you. Um, but coupons are not able to be seen by everyone like sales are so that's the big difference there. So one of my favorite marketing tools on etc. Is the key shopping dates section. I highly recommend checking that out in keeping up with that. It's a calendar that shows you the key shopping dates that are coming up in the year. It's really great because you have every key date right there at your fingertips. I did a little screenshot below. Justo show you as an example what they look like so this one just shows you the graduation season saying that most buyers start shopping around April 30th 2 June first. Obviously, it's give or take. Um, you always have some early birds buying or some straggler, so it's always give or take. But this is just a general recommendation on, and then it further breaks it down that this key period, what it's good for. So for graduation season, good for paper goods, decorations, personalized gifts, Um, on on the raid, It just says, Keep in mind that this season typically peaks in May and can continue into early June. So, um, yeah, and then it also has an option that you can create a sailor coupon to go along with this season. So highly recommend checking out the key shopping dates. And another thing you can dio with etc. Now is you can create a custom web address. So this is with the newly released at Sea Plus that has come out with, which is now basically like a subscription service for etc. You now have the option to have a custom Web address for your shop instead of your you are all being, for example, www dot cc's creations dot etc dot com and having etc. There into your URL. You can now have your own domain and have it be just www dot cc's creations dot com, without etc. Being in there This just create Let's it be a little bit more professional if you'd like. I personally have never. I I'm choosing not to do this. I know it's newly released, Um, and that's because I already have a you, Earl for my main website. Um, and I mean website. I have a shop section that people can click on to go to my Etsy shop, so I always just drag people to there, and then they see everything else that I do as well. 8. Shipping + Packaging: okay, Getting into the fun stuff. Shipping and packaging so etc makes it super easy to deal with shipping and getting your shipping labels. Obviously, you don't have to purchase your shipping labels on etc. It's personally up to you whatever you'd like to do. Um, but if you do decide to do it, they make it very easy. So I'm just gonna cover that. So when you're shipping your orders, you have the option to purchase shipping labels through etc. Currently, you're able to purchase etc shipping labels for shipping either with USPS, FedEx and also Canada Post. When you're purchasing your label, you can set the date for shipment. So you can even either choose that you want to ship it today tomorrow, or believe it goes up to a few days in advanced, um, etc. Then marks the item as shipped and an email notification is sent to the buyer. So you don't have to worry about letting your buyer know that it shipped at sea will send a notification to the buyer and they also send the tracking information to the buyer is well so that they the customer contract, where the item is on all you have to do is print the label and ship it and you're good. So like I said, they make it very easy for you. So with etc. Shipping, you save about 30% on labels when purchasing through, etc. As opposed to like just going into the post office store and getting labels through there. You can also purchase labels for shipping to pretty much anywhere. And the best part is they help you out with the customs forms for shipping overseas so you can get labels right from your home for shipping to Ireland. Australia, um, Alaska, UK, Japan anywhere. It's really amazing, and they make it very, very easy. So really quick. Just gonna talk about this shipping profiles that you can create on, etc. To help you save on time. You can create custom shipping profiles for packages that you frequently ship. Um, for example, small packages, medium packages, large packages. I'm just talking about my process. What I have is I ship a lot of six by four inch mailers, So when I'm shipping out like my confetti or cars or anything like that instead of me having always input the sizing for that, I could just go into on the shipping page and select my shipping profile for the four by six by one inch, um, package. And then I also just recently started doing like a nine by seven by two inch box or 13 by 11 by one inch box. So it just makes it easier that you can select your packages instead of always having to put in the dimensions. If you do ship like routinely the same sizes, and then if you want, you can also set the, um, prices for those as well. I personally don't do that because depending on the quantity, my prices air, usually always changing, depending on what people are buying. But that is an option. So how do you purchase shipping labels on etc. So first things first is you go to your shop and then you go to where it says orders, so that would be on the left side of your screen. And once you select the orders that are ready to be shipped, you still like to get shipping labels, um, up at the top. If you have multiple labels you're getting, or if you just have one order that you're shipping out. Um, you can. There's a little truck icon on the right side of that order, and you can just select that and get print shipping label. And then it will take you to the shipping label page, and you just enter all the required information for each label. So this would just be sizing. Um, size of the dimensions of the package is sending out the weight of the item. Any customs information like that, etcetera. If it's first class priority Priority Express, Um, and then you confirm that all the information is right, and then you are all set. So the moving on to packaging first things first is you decide what you want a package and ship your products in. So this one really varies based on what you're selling in your shop. Um, but the typical stuff you buy to ship your products and would be boxes, bubble mailers or rigid mailers. If you're selling something that doesn't really need to be kept flat or it's kind of bulky , you can do bubble mailers or boxes. If you're selling art prints or photography cards, label something that needs to be kept, um, flat. You can get rigid mailers. A little tip with that is even if you get a rigid male, or sometimes you never know what's gonna happen after you ship it. I always recommend either writing. Do not bend somewhere on it, or you can even get pretty little stickers or stamp or something. Just put it on there. Just a za kind reminder to the kind of post office people that they do not bend your heart work. Um, and if you're offering upgraded shipping options to priority Priority Express, etcetera, be sure to take advantage of the USPS free boxes that they offer. It's always a good idea to have these unhand. You can either pick these up in store at a post office, or you could just order them online, and they're free of charge. Either way, you can. There's a variety of different boxes envelopes for Priority and Party Express to choose from, so definitely take advantage of that. So highly recommend investing in a postal scale that makes us so easy to wear your packages So you purchase the correct shipping label amount for the longest time. When I first started my shop, years and years ago, when I had no idea what I was doing. I just tried to guess, or I would drive up all the time to the post office and have them weigh it. And that's just it takes up too much time. And that's time that could be spent working on your Etsy shop or making orders. So just save yourself the headache and hassle and invest in a postal scale. They're really not that expensive. I used the USPS Postal scale. You can just go right in the store and purchase one there. You can go to their website and purchase one. I use that and it is a lifesaver. Let me tell you, um, then really quick. Other packaging materials to consider. Based on how you want a package, your product, you get tissue paper, bubble wrap, chipboard sheets. I always use those if I'm trying to keep something flat, if I don't want it to be bent or broken. So like if I'm Ealing cupcake toppers or five labels, I'll just put in that extra sturdy chip word sheet just to keep it straight. Um, washi tape addicted to washi tape. Pretty sure I have, like 40 rolls of designs I always like making my packages super pretty, um, stickers, bakers, twine, crystal clear celo sleeves, etcetera, etcetera. I can't really tell you what to use because this is all based on personal preference and what you're selling in your shop. So I always say, though, when you're sending something to your customer, um, I always recommend just making sure that they're happy when they open it. So just if you put in an extra little thank you note in there thanking them for you're their purchase, reminding them it is a handmade business. So they see that personal touch with a hand written note or letter, Um, wrapping it pretty with Baker's toying with a little finishing touch. Just little things like that really can go a long way. All right, So when it comes to the fun part of shipping out your orders, um, you can do this in a few ways. You can either take your packages to the shipping center, so whether it's a post office, FedEx drop off location or store or what I think is easier if you're shipping with USPS, I'm not sure about FedEx, but with USPS, you can schedule a pickup with them and they will pick up your package during your daily mail delivery for free. Just notice, my typo Packaged is supposed to be packages everybody. Um but yes. So you can either go on their website or you can get the USPS app on your phone and you can just schedule a pickup. And your, um, postman will the postman a post woman will pick up your packages during the with the time when they come to deliver your mail and it's completely free of charge. You can do pretty much any amount of packages that you want. I keep my post office man very, very busy. I sometimes I have days where it's like 22 35 packages going out. Bless him. He's a very kind man, and he never minds. But, um, yeah, so it makes so easy that you do not have to drive up to the post office or anything like that. So if you're in an area or if you were, you able to do that or if you, um, use USPS really recommend using that service 9. Conclusion: So before you go, I just want to thank you guys for taking this class. And I hope you learned a lot and you feel ready to venture out and open your own Etsy shop . If you have any questions that I maybe didn't answer during this course, please don't hesitate to reach out. And you composed them in the discussion section of this course and I will do my best to get back to very quickly. And how about as best as I can? So I wish you guys all the best in your Etsy shop endeavors. And I hope you do really well on your very successful and I can't wait to see how they all turn out. So good luck, and I will.