Online Personal Trainer Business: Sell Products, Training & Coaching | Start A Online Business | Felix Harder | Skillshare

Online Personal Trainer Business: Sell Products, Training & Coaching | Start A Online Business

Felix Harder, Fitness Coach & Amazon Best-Selling Author

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45 Lessons (3h 10m)
    • 1. Promo

      1:45
    • 2. What you will learn

      3:22
    • 3. Who this course is for

      1:41
    • 4. The different business models

      2:19
    • 5. The coaching business model

      4:06
    • 6. Sellling products as a business model

      6:13
    • 7. Affiliate marketing

      6:00
    • 8. Sponsorships

      2:14
    • 9. Your business idea: first steps

      2:43
    • 10. Finding the right niche

      4:22
    • 11. Creating your ideal client persona

      4:33
    • 12. Understanding your customer's painpoints

      3:06
    • 13. How to become an expert

      4:10
    • 14. Creating your first product: overview

      1:26
    • 15. Creating your first information product

      6:53
    • 16. MVP

      3:20
    • 17. Creatining your first workout routine / meal plan

      4:04
    • 18. Writing your first eBook

      6:13
    • 19. Recording your first video course

      5:49
    • 20. Creating a coaching offer

      3:16
    • 21. Marketing & selling: overview

      1:55
    • 22. Most common marketing mistakes

      3:59
    • 23. Crafting a strong marketing message

      5:54
    • 24. Setting SMART marketing goals

      6:49
    • 25. Choosing the right marketing channel

      7:56
    • 26. Email Marketing Intro

      2:51
    • 27. How to build an email list

      3:05
    • 28. Your first autoresponder series

      10:28
    • 29. How to create an amazing lead magnet

      4:35
    • 30. How to use wordpress for your business

      7:34
    • 31. How to install wordpress

      4:54
    • 32. How to create a landing page

      6:02
    • 33. How to create a thank you page

      3:02
    • 34. Starting a niche youtube channel

      4:48
    • 35. Keyword research for your youtube videos

      3:55
    • 36. My youtube content strategy

      3:59
    • 37. Setting up your first lead ad in facebook

      6:11
    • 38. Affiliate marketing intro

      0:51
    • 39. Writing blog posts with affiliate links

      4:27
    • 40. Making affiliate sales with youtube videos

      2:43
    • 41. Online Business Motivation Intro

      0:46
    • 42. How to deal with difficult customers

      2:50
    • 43. How to deal with email overload

      3:46
    • 44. The right mindset

      4:13
    • 45. How to not lose track of your goals

      4:53
13 students are watching this class

About This Class

>>Step-By-Step Program: Start A Health Business From Scratch<<

Hi, 

I'm Felix Harder and in this course I will show you how to build a highly profitable online health business.

I built my personal training business from scratch so I can work from anywhere I want.

To get there I needed to learn a lot of things. Things that many "online gurus" won’t tell you and I had to figure out the hard way. 

To make the process easier for you, I created this course. It’s a complete program on how to start a business for coaches, trainers & entrepreneurs.

In this course I laid out the blueprint for you to follow so you can get started today and live the online business lifestyle. 

Learn everything to be successful:

- How to find the right niche

- How to define your coaching offer

- How to sell eBooks, courses & workout plans

- Affiliate marketing: the secret formula

- How to market your business and grow long term

This course is the result of my experience selling products, coaching students and promoting affiliate products. I summarized my experiences, what I have learned over the years and what I consider to be key issues for you as a new newbie.

I also included some more advanced lessons if you already have a trainer business but are struggling to really make it work for you. My goal is to give you a complete step-by step plan you can follow so you can do what you love while also helping others. 

All In All The Program Includes Over 40 Lessons On Building Your Online Business!

Transcripts

1. Promo: Let's be honest. Having your own online business is amazing. For years now, I've been working on a topic I'm passionate about and earn a lot more than I would at a traditional job. Most of that income is also passive, and since all I need is my computer, I can work from anywhere I want. But you get there. I needed to learn a lot of things, things that many Internet rules wouldn't tell me, and I had to figure out the hard way to make the process easier for you. I created this course. It's a complete program on how to set up your online fitness business. Basically, in the course, I laid out my blueprint for you to fall so you could get started today and live the online entrepreneur last up in the program. I will take you through all the important factors to be successful, how to find the right niche within the fitness industry, how to figure out what people actually want to create a quality product that will stand out among the thousands of evils and work out plans out there how to sell on market your product to the right people and have a growing business long term to eventually become your own boss and dictate your own hours. This course is the result of my experience running my own fitness business both part time and full time. For the last five years, I summarized my experiences, what I've learned over the years and what I consider to be key issues for us newbie, I also included some more advanced lessons. If you already have a business but are struggling to really make it work for you, my goal is to give you a complete step by step plan you can follow so you could do what you love while also helping others. I want to thank you for checking out my course, and if you liked it so far, make sure to read the description and watch the preview clips. See you inside. 2. What you will learn: hi and welcome to the course In this introduction, I want to give you a short overview off what you will learn and how the programme is structured. I created the course so that it will take you from scratch without any product or even an idea to launching your first product and marketing it effectively. That way you can start your business, even if right now you don't know what exactly you want to sell, everything will be explained step by step and to get there I divided the course into several main parts. They are the introduction in which we are right now. The different fitness business models refine your business idea, creating a first product marketing fundamentals, selling your product, driving traffic to your site, affiliate marketing and business motivation. So, like I said before, we are in the introduction where you learn about the course, who it's for and what exactly you can expect from Part two is all about the different business models you can use to earn an income in the fitness industry. We will talk about selling digital products such as workout or diet plans, riding e books or recording video courses. I will also go over setting up coaching business and the pros and cons involved in each business model. Part three is all about refining a business idea. You probably have some idea of what you want to sell online, but from my experience, these initial ideas need a lot more refining before they can be turned into real businesses . So we will go over things like finding your niche, identifying your ideal customer and learning about their pain points. The reason all this upfront research is so important is to help you build the perfect product. Which part for is all about? Here we will look into the different steps of creating a profitable fitness business. We will take the business models from Part one and go over how to create your first workout or diet plan, how to ride any book, how to record your first video course and how to design an enticing coaching program. I have created and sold all of them, and we'll show you my proven process and also share the exact templates that are used. Once you have your product, the next step is to market it in parts 56 and seven. We will talk about digital marketing strategies that you can use to build an audience, create a highly converting sales page and, of course, drive traffic to that sales page. We will also go over email campaigns, lead magnets and content marketing. Part eight will teach you about Ophelia marketing and what you need to see success there. Affiliate marketing is about promoting other people's products, which means you don't even need to create one yourself. We will talk about writing block posts with a few that links and making a few late sales with YouTube videos. This is an opportunity to add another revenue stream to your business. Lastly, in Part nine, we will quickly talk about motivation strategies that have helped me stay on track and get through the ups and downs of managing my online business. I will show you how to deal with difficult customers. How do not get flooded with emails and how to achieve your business goals and make all this work. As you can see, the course really is a complete program on everything related to starting an online fitness business, and I'm sure you will love it because we have so much to cover. I suggest we get started 3. Who this course is for: I have designed this course for you. If you thought long and hard about starting a fitness business and have decided to go ahead or if you currently thinking about starting and running a fitness business and want to know more about what the job involves, maybe you want to take this on as a full time career and have invested a lot of energy and probably also money into this. Or maybe you prefer to do this online business thing as a psychic and want to start small. You might have already read a few books were not a single one, and I'm moving into this from a completely unrelated field. No matter what background you were coming from, this course will help you set up your fitness business, manage yourself and build an online presence. It is the result of my experience working online and selling products for the last five years and working with thousands of customers, students and clients from around the world. I tried as best as I can to summarize my experiences, what I've learned during that time and what I consider to be key issues for you as a beginner, I want to help you answer some of the questions that might be going through your mind and hopefully point you towards a few more that you also need to consider. My goal throughout this program is to give you as many tips, ideas and suggestions so that your energy and focus can be directed towards the main thing that an effective fitness entrepreneur does, creating and selling products that people will love and that will improve their lives long term. Starting my own business was probably one of the most important decisions in my life, and the results have been amazing. I want to show you how you can do the same and make the whole process as straightforward as possible. 4. The different business models: Before you start any business and get to work, you need to decide on one critical thing. Your business model. The term business Small sounds kind of fancy and loose, but it is court. It's all about one important question. How do you want to make money? The fitness industry is huge, and there are thousands of ways to make money in it. So before we go into the details of setting a fitness business, you need to make an important choice about your favorite business, mom. To help you make that choice. I will now show you the most common business. Smallest. There also proven to work that these people are already using them to make money so you don't need to invent some crazy new innovations. Understanding the differences between these business malls is vital because it will change the way you run your business, build your brand and attract new clients. Were customers off course in the long run, you could also add new business models were combined them, but as beginner, it makes sense to focus 11 and build it up so it delivers the consistent income that you could live off. So what are the business models I'm talking about before most important ones are one fitness coaching. This could be your traditional personal trainer or an online coach that talks to his over appliance on sky to selling products. This could include selling e books. Fitness courses were even more sophisticated products like supplements for training here. Three. Affiliate marketing. You promote other people's products and get a commission for every sale that is made through your promotion. This again can be products like books, horses for supplements. It's a very simple business model to start, but of course you're growing someone else's customer base and not yours. And lastly, we have sponsorships. This business model will only work if you have a very large audience. For example, an instrument that companies can take advantage of getting there takes time. So as a beginner, you should not expect to see any significant income right away from this business model. In the next few lessons, we will go over the pros and cons of each more detail so you can decide for itself, which best suits your goals 5. The coaching business model: coaching is the most common business model for anyone interested in fitness. This is pretty obvious because most people who want to build an online fitness business start as personal trainers or haven't offline coaching background. So what are the pros and cons off this business? Small and who should use it? Let's start with its pros. First, we have quick income. Basically, As soon as you get your first client, you will have money coming in, which you can use to grow your business even further. Because most plans also sign up for at least several months, you will have a more or less stay income that you can rely on. Of course, over time, some clients will leave, so you need to make up for them with new clients. But this will become easier as you build your business and your reputation. Offering your own coaching service also allows you to set up your own rates procession. This isn't the case for affiliate marketing, for example, where you need to accept the terms of the product owner and play by their rules. Another huge benefit is flexibility because you're your own boss. You can set your own hours and Onley need to make sure that they also fit your clients schedule. If you offer online coaching instead of in person coaching, you can also work from anywhere you want, which means that your potential clients can come from around the world. This creates huge possibilities for growth. 1/3 benefit of coaching as a business model is that it's great to combine with other business models. For example, if you're a personal trainer with several high paying clients, you can also offer them a book you wrote or use the book to attract new clients. It's very common for famous fitness coaches to write books, come out with courses or sell their own supplements. They market the products, and the products help build a brand further, which creates an endless cycle of growth Pretty cool right now to the cons. First and foremost is competition. There are hundreds of thousands of coaches out there already, so the competition is huge. Becoming a fitness coach isn't always easy, especially when you don't know where to start off course. There are ways to stand out from the competition, and we will go over them later in the course. That way, you won't just be another fish in the huge pond. Next, depending on Munish, there could be certain barriers to entry. For example, in the U. S. Personal trainers need to be certified by a registered institution. In other countries. They even need a college degree, which takes at least three years. This isn't the case for all coaches, of course, and some nations don't require any certification. So just make sure you know the requirements you need to fulfill before going into this. Another aspect that many people don't like about coaching is that it's not very passive. This is true, of course. You will need to set up coaching calls and have to work with your clients on a regular basis. This isn't the case when you're selling products, but let me tell you something. The products won't sell themselves either, so you always need to market and promote them. So in the end, no matter what business model you choose, you will always have to put in the work, which means none of them will be perfectly passive. Lastly, working with clients can be tough from time to time. Don't get me wrong. Most plants are motivated and super happy that they have someone like you who will help them with their fit, the scopes. But there's also a small percentage of clients who think that it's your responsibility to do all the work, and all they have to do is pay you. That's not how coaching works. They themselves need to put in the time and effort. Your job is to guide them along the way. A good way to detect back clients is to see if they start with the sentence. I've had a 1,000,000 coaches, and none of them knew what they were doing. A line like that should normally sound alarm bells, and you probably want to turn them down. 6. Sellling products as a business model: The great thing about starting a fitness business is that you don't need to be a fitness coach to have success. In fact, selling fitness related products is one of the most common waste. People make thousands, hundreds of thousands or even millions of dollars online. But how exactly do they do it? And what exactly do you need to know about the fitness product business model before you get started first, what exactly can you sell? I personally believe that with the right marketing message and branding, you can pretty much sell anything but to narrow in on the most common fitness products and to help give you an idea of what many people have success with your A few options first workout and diet plants, workouts and diet plans are probably the most common fitness product out there Now, instead of a trainer who sells customized plans to his or her clients, you want to make this more general and maybe with the do it yourself components. So people from different backgrounds, ages and experience levels can use the plan. Selling such a product has the benefit that once it's done, you can indefinitely scale most of the time. It doesn't matter if you sell one copy or 1000 so all you need to do is get the word out and let people know about. But that's also where the problems come into play. The Internet is full of ready to use workouts and diet plants, many even for free. So you're competing with millions of other resource is and need to stand out from the rest . Doing this can be very challenging, which is why you need a very good marketing plan to succeed with this. Next we have e books selling Fitness E Books is another great wage. Create your first product, just like in the case of a workout routine or diet plan. You write and design the product once and can sell it over and over again. Because fitness is such a huge topic, you can even go into things like personal development or self improvement, which are all related to fitness because it can be difficult to get your e book off the ground. As a beginner with no audience, I suggest you take advantage of platforms like Amazon kindle. They have huge customer basis, and with a few tweaks and regards to your cover image and description. You can sell to people without having to do a lot of marketing. This is actually how I got started in the fitness business, and I continue to sell my books to this day, even though many were written years ago. Third, we have video courses because fitness is a visual topic and makes sense to give your customers something to look at while you teach them. Video courses are also generally regard as a higher value product, which means you can sell them for a higher price than e books, for example. Now, even though I am a big fan of this type of product, it does come with a few drawbacks that you need to be aware of. First of all, creating a video course takes a lot of time. My course is usually take a couple of weeks, sometimes months of full time work just to create. This doesn't take into account the marketing that comes afterwards and the research phase where you gather information and resource is before you create the course. Also, you need to feel comfortable in front of the camera. This is easier said than done and I remember how awkward I felt the first time I stood in front of one and tried to read my script off the teleprompter. For this reason, I usually advice beginners who want to sell fitness products to start selling e books or diet or workout plans. First, it requires less technical set up, and you can get started right away. That said, if you like video production and enjoy the process, you can also get started with video courses from the beginning. Fourth, we have fitness gear and fashion. Selling fitness gear like homework on equipment or fashion products like T shirts or shorts can be a very lucrative deal. Unlike in the case of a book or video courses, you're selling physical products, though that means you need to buy them first from a supplier and have them in stock when people purchase them for you. This increases your risk when things don't work out the way you want. For example, if you write in a book and no one buys it, at least all you lost was time. But if you buy hundreds of home dumbbell sets to resell them to someone else, but no one wants them. You're stuck with the products and have basically lost the initial investment. Now there are solutions to these problems, like Amazon F B A or drop shipping, where you yourself Onley, take care of the product selection and marketing, and someone else, like Amazon takes care of the shipping and handling of the product. I have to admit, I don't have that much experience with this business model, and one reason for it is that to succeed, you need to be more of an Internet marketer instead of a fitness expert who monitor sales, talks to suppliers and negotiate steals. That's not really my cup of tea. So that's why, for the rest of the course, we will mostly focus on digital fitness products when I talk about building and marketing your business. That set the strategies also worked for physical products. Just make sure you do your research before adapting this business model. Lastly, I want to talk about selling supplements. Selling supplements can be done in two forms, first by producing or importing your own supplements, and second, by selling someone else's supplements as an Ophelia. While I do recommend the second way and we will talk about it and more detail later. I don't recommend you start producing your own supplements unless you have years of experience in the industry. Here's why most supplements out there are useless. And because the industry isn't very regulated, you also have quite a few shady brands who sell junk products. As a beginner, it's very difficult to look through the hype and marketing and to actually sell your customers quality products after that. The fact that there's huge competition and you also need to invest quite a bit of money up front just to get started, I would stay away from building your own supplement brand right from the beginning. Once you have a bigger audience and know the right people in the industry, you can go for it, of course. 7. Affiliate marketing: in this video. Want to talk about affiliate marketing as your fitness business model Affiliate Marketing basically means you promote, share or recommend other people's products with whom you have an affiliation. And then you earn a commission whenever someone makes a purchase based on your recommendation. As you can see it, you don't coach people directly, and you also don't need to create or have any products yourself. All you really do is refer customers to someone else's website or sales page. This is usually done through an affiliate link that tracks the customer and gives you a commission. Once the sale has been processed, the simplicity of affiliate marketing is also its biggest advantage. You can literally start right now and make your first sale today. It's really that simple to help you get started with affiliate marketing. I quickly want to go over the most important things you need to keep in mind, and afterwards I will share the best platforms to find the right fitness products to promote Okay, Rule number Woman don't promote brands. You don't believe it. If you want to build a long term business, I strongly believe you should Onley recommend products that you're familiar with or products that you have used in the past. It's really important to put your fans first and to make sure your recommendations are genuine and backed by your complete confidence. Don't be that personal. Recommends in new hyped up diet or workout every few days, as long as you wouldn't recommend it to a friend. Don't recommend it to your followers, either. Rule number two Don't just go by commissions. This is similar to Rule number one and that the main reason you choose to recommend a product shouldn't be it's high commission, but that you actually like it. I never abused the trust you have with your audience for a quick buck. It just doesn't balance out in the end. Rule number three. Share your experiences. I found that the best affiliate recommendations are articles or videos where you talk about your personal experience with the product instead of simply promoting it. Talk about what you liked, what you didn't like and how the product help you in your life. For example, if your business is all about body weight workouts, you can talk about how simple. Pull up our help you turn your living room into a home gym or what your favorite protein shake is and why this really isn't rocket science, but you do want to stay genuine instead of promoting junk rule number four, stick to a few products on Lee. Don't promote too many products at once, so if we go back to the body weight workout example, don't overdo it and promote 10 different pullup bars or 20 different protein shakes. It's usually best to stick to a handful of products. Not only does this increase your trustworthiness, but it also doesn't confuse your fans and makes it easier for them to learn more about the product and eventually buy it. Okay, so with all this in mind, how would you go about making your first affiliate sale? The steps are actually very simple, and I will go over it now. Step number one. Determine what your followers want because there's so many affiliate programs out there. You want to do some research and see what your audience actually wants. We will go over this more detail later in the course, but for now, just keep in mind that it's crucial to consider what your followers actually want to buy instead of simply promoting something to them. For example, if you write a popular block about weight loss for women, try to find a weight loss guide, especially for women instead of a generic one. The more specific the better, because your audience will feel it's exactly meant for them step number to find the right affiliate program. Like I said before, there are a lot of affiliate programs out there. But in my opinion, many of them sell junk. One of the most famous places to find feeling programs is click Bank. Click Bank is home to mostly digital products, so e books and downloadable. While the clipping platform is pretty simple to use as an affiliate, there are also lots of bad products on there, so make sure to test out the products yourself before promoting them. Another option would be Amazon. Here you can basically promote any product, but the commissions are much lower because you're selling physical products. Because of that, Amazon affiliate links usually only makes sense when you promote a high price item, like a home gym or something along those lines. One nice bonus here is that your commission will be applied to the whole customer's basket . So even if they by some unrelated product together with your product, you still get the commission for it. Now. If neither click bank nor AM zone is for you, I recommend you do a quick Google search to find a suitable affiliate platform. Just type in the name of your niche or product and add affiliate program afterwards. So if you're trying to find a product related to weight lifting, you can search for weight lifting affiliate program, for example. Step number three. Promote, Promote promote. Once you have found the right platform for you and signed up for their feeling program, you need to promote their product and generate traffic. We will talk about the marketing site of your fitness business and more detail later. But here are a few suggestions. You can start with great Facebook posts that include your feeling it link. Send out an email announcement to your list, talk to your coaching clients about the product record, a product review and posted on YouTube or your block at an image of the product. We have Pinterest account along with unfeeling link. As you can see, the possibilities are truly endless. The most important step is simply getting started, so go through the process to begin earning your first dollar through affiliate income. 8. Sponsorships: the last business model. I want to talk about our sponsorships and endorsements. Now, even though these things can be very lucrative, they should never be your main goal when you're starting out. Why? Because they're the result of an already successful person and not the reason for a success . The simple truth is that success attracts more success. That means brands and sponsors reach out to people who already have a huge audience that they can tap into. This means if you're starting from scratch and have zero followers, you aren't very interesting for sponsors, no matter how fit you are or how much you know about working out and dieting. But what if you already have a strong online presence and think you might have the potential to be sponsored? In that case, what would be the best way to get signed? Your best bet is to reach out to someone you personally know who has contacts to specific companies. If you don't have an industry expert in your network, you can also reach out through the company's website. Many supplement or clothing companies have online applications to be a member of their contract of athletes, for example, because these companies get hundreds of applications a day. Don't take rejection personally because a lot of it is just luck and timing. Always remember that there are a lot of athletes out there wanting the same thing that you do were also in great physical shape with thousands of followers. It's important to keep trying and keep a positive attitude with every new opportunity. Also tried to know some history of the company of contact, how it started, who the owner is and who the creator and the brains behind the operations are. Make sure to research the demographic and company equals the company you're reaching out to should be in line with your niche and make sure to highlight this in your application. If all this doesn't work, don't get disappointed. In my experience, you don't need to be a fitness superstar to make a living with your fitness business. In fact, you probably never heard of the most successful entrepreneurs in the industry. They're the ones focusing on small niches that might not be interesting for big companies but are very lucrative for small business owners like you 9. Your business idea: first steps: Now that we talked about the possible business models to choose from, it's time to get started setting up your business off course. There are a 1,000,000 different steps involved in setting up and growing a successful business, but from my experience, some of more important than others. I will try to summarize the most important steps in the following videos and give you an idea of what exactly you need to do to make your 1st 10 100 or $1000 before we get started . I want to mention a few things. First of all, we will be focusing mostly on coaching and product or into fitness businesses. I'm not going to show you how to find a sponsor because, like I said before, there is a lot more election both and it's also not very indifferent. So please don't expect to become a fitness superstar overnight after taking this course. Instead, I will show you how to go about creating a product or service that you can sell to other people. Now most of my advice will be geared towards online businesses because the Internet gives us the possibility to reach just about anyone around the world and we want to take advantage of that. But the business fundamentals also applied to marketing and selling products offline. We just need to slightly death. The second thing I want you to know is that you probably need to do a small concession right now. When I said that we will set up a product or coaching business, you probably already had something in mind that you wanted to sell. You probably thought about this for a long time, and I think it will be an instant bestseller. That's why you want to create it as soon as possible and get it out there for people to buy . Unfortunately, in 99% of the cases, that's not how you build a great product. The problem is that you're thinking of a product that you would want to buy, but you aren't going to sell to yourself but to other people. So you need to create a product that they like to figure out what people like. We need together quite a bit of information and do a lot of research. This includes things like finding out a good niche, creating your customer avatar and learning about your customers pain points. Only when you have all that, should you start creating your product. I know this goes against what many people tell you to do, but it's the only proven way to do it. Trust me, the problem is that most often we only see the final product of something and not that time and effort that was necessary to create. My point is that in this course I will show you all the steps involved in building and marking a great product from the start. That way you get a more complete picture of what it takes to make it in the fitness industry and how to actually succeed. Let's get started. 10. Finding the right niche: when you start a business, the first advice you will get from other people is to pick a needs to work in. This, of course, also applies to fitness businesses. Finding your knees is extremely important to your success in this video. I will show you how to find the right one for your business and how to excel in it. First of all, why do you even need to decide on image? Basically, people want specific solutions to their problems. The more something is customized to their needs, the better. For example, let's say you were diagnosed with a rare disease. Would you rather go to see a general physician? Or would you want the best doctor for this specific illness? I hope this never happens to you, but you get my point. The same applies to any product, the better. You can identify the needs of your clients and then satisfy them. The more success you will have instead of being in generalised, you want to become the expert in your niche. Now how do you find your niche? Let's use a simple four step formula to discover what you're niches. First, I want you to ask yourself what you enjoy helping people with the most. Obviously, if you want to start a health and fitness business, you ready should be related to health and fitness. Get some first ideas about what exactly you like doing and what you're good at. Maybe it's gym workouts where maybe it's CrossFit. The more specific, the better. Next. Ask your friends and family what they think. Your strengths. Our Why do they pick you to come to for advice? Tell them to be specific. So instead of them just saying that they like your work out advice, ask them what exactly they like about it and what subsection they think you're an expert in . Instead, three. You take the answers to both questions and pull out what overlaps. What are the common themes? Your niche is buried in the overlap, so the everywhere that you like and feel comfortable in, as well as the area that other people see you an expert in having this expert status will be even more important if you decide to sell coaching services later on. The fourth step is confirming that there's demand in your niche. This can be easily done with a few Google searches. Simply write down common problems were questions you can think of and type them into Google . So, for example, if I want to go into the CrossFit niche, I would check for things like how to build muscle with CrossFit or Best Cross for exercise or best crossword workout clothes. Basically, what I'm trying to do is find out if their people with the same questions. If so, then you know that there's a market you conserve. Once you've done all that, the last step is Knee shing down. Missing down means finding its sub knish in a bigger industry that you can target. Obviously, entering the crossword market would mean competing with huge companies like Reebok or Nike . That's not what we want to do. Instead, you want to build a product for a very specific seven ish where you could become the expert and go to guy or girl for help. One good way to niche down is to target specific demographics within an industry. So instead of going for the CrossFit market, you can go for a CrossFit for moms in their thirties, for example, I know this might sound super specific, but that's exactly what you want because later on in your marketing, being specific means reaching interested people. That way, you can tailor sales message that will include their pain points and specific problems, which makes it much more likely that they will trust and buy from you to wrap up this video . I want to give you a few ideas of specific niche markets within the fitness industry. Use them to get a better understanding of what your potential in each could look like. You're a few examples. Weightless for dance Over 40 Bodybuilding for college athletes. Gladis for busy professionals. Low carb cooking for stay at home moms. 10 minute fat Loss workouts for people with diabetes off course. These are just examples To understand the concept of sub knishes. I know it can be tempting to start of broad with your business, but I'm going to encourage you to focus on a very specific seventies to start. You can always expand out to other areas once you've got traction and are seeing results 11. Creating your ideal client persona: No matter where you look online, people will tell you that you need to define your ideal client for effective marketing, and they're right. But the problem is that you probably have no idea how to do this or aren't doing it right. So in this video, I will guide you through the process of identifying a perfect coaching Klein. Step by step. Let's get started. First of all, let's talk about what an ideal client persona or avatar, as some people call them really is, and why you need to do all this work to come up with one. It's basically a fictional representation of your ideal customer that you keep in the back of your mind to target the right people in your marketing and sales approach. It should include as many goals and behavior patterns of your target audience as possible. So, for example, if you're coaching busy moms for weight loss, you want to come up and write down the trades of a real mom with riel dieting problems that you can solve. The reason this is done not just in coaching but in any type off service or product development is that to connect with your customer, you need to understand who will be using your product. Knowing your audience will help influence the features and design you choose. That's making your product more useful. At persona helps you identify your target audience by answering questions like Who is my ideal customer? What is his or her daily life look like? And what are his or her needs and goals? Well defined personas will make it possible to figure out what people want and then give it to them. It also helps craft your marketing messages using the same language and slang they use. But how do you do all of this? Let's talk about creating your own persona. A well defined user avatar consists of several aspects of information, intro, demographics, goals and dreams and narrative. Obviously, you will need to do a bit of research for this. The best way to get reliable results. Mr Survey and an existing audience. If you don't have one, try to find people in your wider network that come close to your ideal persona. Then step one would be the intro. The Personas intro includes a fictional name, image and quote that summarizes what matters most to the client and how it relates to your product coaching service. Adding a name and a picture simply helps you give a mental image. When you think about persona and the future, Here's an example. Next, you need to add some demographic details to you persona. This should be based on hard data from your research. Think about aspects such as personal, professional background, their environment and cycle graphics to help you out. We will go over each quickly, so personal background could include details such as age, education, gender, ethnicity and family says so. Single married with Children widowed, etcetera. The professional background covers things such as occupation, average income and work life balance and the user environment refers to all the social and technological environment your person might interact with. So, for example, will they prefer online or offline coaching? Do they spend most of the time in a corporate office or home office? Do they often work with others or alone? Try to answer these questions in detail to get a better understanding of avatars, life and daily routine, next goals and dreams. This can include not only their goals and dreams, but other details such as attitudes, interest, motivations and pain points. Understanding what drives her persona adds an additional layer of realism to it and will help create the right marketing message. And lastly, we have narrative and narrative. Where scenario should be a short story that describes Howard. Persona might find your product how she or he will interact with it and how it would help them reach their goals. Things you need your address in the narrative are when, where and how everything takes place. They're typically written from the perspective of the persona and describe use cases that may happen in the future. If you Google customer avatar narrative, you'll find a lot of examples of these stories to help you create your own. As you can see, the whole process can be broken down into smaller sub steps that make everything a lot easier. Overall personas will help you tremendously throughout your product development face and make marketing and selling so much easier 12. Understanding your customer's painpoints: correctly understanding and speaking to your clients. Pain points is the past his way to a successful coaching business. Most coaches worry about standing out from the crowd and attracting the right clients. They try all kinds of different marketing techniques and social media channels. But what they forget is to take the time to figure out what their customers deep his desires and pain points are. By talking about the problems that are potential plans face, we gain their interest in what we have to offer. We prove that we can be trusted, and we allow the customer to engage with our brand. To understand your target audience, you have to know their needs and desires. That way you can communicate through your marketing and messaging in a way that they will be attracted to your solution. So in order to figure out your clients, pain points correctly, you need to survey them. This is crucial because most coaches just assume what they have to offer is what people want Now. If you have an existing audience or client base, make sure to ask the following questions. If you don't try to define your target audience first and then contact any of them in your circle of friends for wider network. For the purpose of this exercise, I divided the questions into logical and emotional questions. Let's start with the logical ones. We will use the example of a fitness coach. So number one would be What is your main fitness school? Number two is what are the biggest obstacles keeping you from achieving the school? Next, you ask what strategies have you tried before to reach the school? And lastly, what if there was a solution to this pain point? What benefits might you see? The point of these logical questions is to understand where your potential client is right now, what they've tried in the past and also maybe why it hasn't worked for them. That way you make sure you create a product or service that they can relate to, and that specifically targets their problem and not someone else's. Okay, once you have those covered, go onto the emotional questions here we start with. How do you feel about your current fitness level Now? Most people will probably say that they aren't satisfied with their current fitness level. Otherwise, they wouldn't be looking for coaching So then you ask, How would you feel if someone relieved you of this pain point overnight? And lastly, how would you feel? Or where would you be five years from now if you didn't address your current pain part? Basically, what you're trying to do is not only figure out the goals and desires of your potential clients, but also the possible negative consequences off what could happen if they don't follow through with their current goals. These can be huge motivators, and you can use them in your marketing later on. Of course, these are just a few examples, but your main objective will always be to understand your potential client better and then communicate your solution in a language that they also use. As you can see, it all comes down to understanding your target market. As in all aspects of your business, make sure you have a very strong understanding of your target clients and how you can help them figure out how they think and what they need, and then offer a solution 13. How to become an expert: If you want to sell, you need to market. In order to market effectively, you need to create trust with someone before they buy from you. One of the best ways of creating trust is by turning yourself into an expert for whatever industry Ornish you're in. As an expert, you not only enjoy the trust of your followers and audience, but you will also exert more confidence so people will naturally go to you for help. The problem is that when you start your business, it's hard to feel like you deserve the expert label. Sure, you probably have a good understanding of your topic, and you're expanding your knowledge every day. But are you truly an expert? So the question is, what do you need to do to confidently present yourself as an expert in our topic and also to be seen as one? The following steps will be mostly geared towards people wanting to sell coaching services were being seen as an expert is extremely important, but even if you just sell products, it still makes sense to be a recognized authority in your niche. Step number one, Get qualified. This is especially important if you want to become a coach and a niche that is regulated. The best example would be personal trainers in the US In order to work as a personal trainer, you need to be certified by a recognised association or institution. Certification programs can take weeks, months or even years to complete, depending on the program and your personal pace. Other niches, like diet, coaching or wellness coaching aren't is regulated, and you sometimes don't need any formal education to get started. Still, in makes sense to have something you control your clients if you don't have a brand name yet, so make sure you get relevant certifications for your industry. Step Number two study Now you would think that studying came before getting your qualification. But from my experience, many certification programs don't require you to know a whole lot to pass the exam. So make sure you actually study and build in depth expertise over time for this and make sense to stick to one subject at a time. So to take the same example as before, if you want to become a personal trainer, start with human anatomy before moving on to other things like exercises or workouts. Only Once you feel comfortable with one thing, go to another. Before you know it, you will begin to feel like and be a true fitness expert. Step number three. Build your online presence. This is probably the most important step of the entire process. You can be the most well read expert out there, but people don't know of you. No one will buy your products or services, so make sure you start a website bill your email list or grow your YouTube channel or INSTAGRAM profile. Early on, we will go over all this and more detail later. For now, just know that to be an expert, you need to act like one, especially online. This includes a professional where presence and a white digital reach step Number four network. To be truly recognized as an expert, you want to be known not only by your clients and fans but also by other experts in the industry. Events and fares are usually the best place to get to know other professionals and to grow your network. Now you might think that these people are your competition, but in most cases this isn't so. If you choose a good niche and have a very specific marketing angle. Don't worry, I will show you how to do this later. You will quickly see that you're creating something like a monopoly because your product or offer is so targeted. People don't need to go to someone else to get what they want. This means other professionals in the same industry don't pose a risk to your business. Instead, you should talk to them and exchange strategies on how to help each other out and grow together. From my experience, it's always better to have it when wind mentality than a win lose. So be open and see who you can get to know over time. Okay, To summarize this video, becoming an expert isn't as difficult as it might seem. Yes, it will take some time, especially if you're starting from scratch. But the upside is that if you truly found your passion, learning more about it will be fun and not feel like work 14. Creating your first product: overview: At this point in the course, we're just about ready to create your first fitness product. Before we do that, you need to understand one thing, though. This secret is crucial to your success, and most business owners never fully understand. The secret is as follows. In the fitness industry, you don't sell products, you sell results. Think about it this way. Let's say you wanted to sell workout plan. What should you focus on your marketing? Most people would talk about how great the workout is and what amazing exercises that includes. But that's not what people are interested in. All they want to know is what the workout does, not what it iss when buying a workout plan. They don't think about actually trained, but what they will look and feel that afterwards, that's what I mean when I say you're not selling products but results. Another way to put it is that you're selling hope. Hope to get a six pack, hope to be healthier, hope to live longer. It could be anything. Just make sure you understand what exactly your target audience is looking for when they buy your product. Understanding this difference between selling products and selling results will change the way you do marketing, and it will also change the way you create your products in the first place. I hope you now understand why we waited so long to actually start with the product creation , So let's do that now. 15. Creating your first information product: creating your first fitness product is exciting. After all, this is the thing that is going to drive sales and make you money. But with so many things that you can do and sell, where should you get started? It's so confusing because everyone preaches a different type of income stream and how you should run your business, right? So to make this short and simple, I believe that digital products are still the best way to get started making money with your fitness business. These were things like workout plans. E books were video courses. Online coaching can also be lucrative, but I will talk about it in a separate video because it's slightly different. The reason why I like digital products is that they're easy to make extremely scalable, and the upfront investment is very low. Even if no one buys your product, all you will lose this time. But if someone buys it, it doesn't matter if you sell one or 1000 copies because you don't have any additional production costs. Also by the Internet, you can literally reach anyone anywhere pretty powerful when you think about. Of course, there are also downsides to this first of all, there's a lot of competition, and the Internet is already flooded with these types of products. Next, consumers are also aware of the many scams out there and are usually hesitant to buy from someone they don't know. But there are ways to get around these obstacles and still make it. Besides good marketing, the most important step is creating a quality product. So that's what we will do now. Like I said before, the three main types of digital fitness products are workout and diet plants, e books and video courses. In this video, we will focus on the general theory behind the creation process. It is the same for each of these product types and later videos. I will give you some specific tips on each product. Type separately. Okay, so where should we start before I create a product, I usually look at my customer avatar and the nature I want to target. This, of course, assumes you already did your homework and have defined your ideal avatar and target knees to help you out. Let's take an actual example of mine. One of my nieces was busy. Guys in the thirties want to get in shape but work 40 plus hours per week, so they have very little time. I wanted to create a product for them so they could get their dream body without sacrificing their work or social life. As you can see, I already knew the most important info about my target market and customer. But to create the right product, I needed to do more digging. The most important question is always, What problem will your product solves? Like I told you before, you want to be result oriented instead of product oriented. That means think about the solution to a specific need and then build a product around that neat people out looking for solutions to problems. That's what makes any great product successful. The better and more specific your solution, the faster and bigger you're successful, we This is the first thing you've got to figure out. The process I followed was more or less like this. My avatar was busy professionals in their thirties. He works 40 plus hours per week and usually has a high income but very little time. His need is that he wants to get in shape with his little time investment as possible and is willing to spend more money if it means the solution will be time effective. These were the main things I wanted to focus on. I knew I wanted to create a product for and what this product should do. So what exactly should it look like? I decided to start with a simple body weight workout routine that you could do anywhere and without any equipment. It would include four workouts per week with 20 minutes sessions. The workouts would focus around commonly known by weight exercises like the push ups squat or Burpee's. A simple and short of workout was exactly what my customers wanted, and all I now had to do it was package it in the right way, so the next step was to find the right format along with your hook. The hook is the thing that makes your product unique and different than any other product that claims to offer the same solution. Your hook is going to be 90% of the foundation of your sales copy, so it's clean important that you nail it. Usually, the hook will also be present in your product name. Just think about common fitness product names like 30 minute belly Blast or a Beachbody routine here. The result is already included in the name you can do the same and build on top of these ideas. For example, if you run into your ex training, you could name your product T. Rex Beachbody routine. This is just a example off the top of my head, and you could probably come up with something way better yourself. In the case of my body workout for busy professionals, I decided to make my expertise. The twist I have always loved science based fitness. So workouts and diets based on proven research. So what I did was packaged the product in a way that highlighted this and appealed to both the emotional side of the customer by showing them how my workout would get them in great shape, but also to the a logical side by emphasizing how my routine was based on actual science and not just hearsay at this point, you also need to decide on your product delivery. For me. Generally, Pdf workout routines will be the easiest to create then longer e books and then video courses. The upset of video courses is that people see them as more valuable, which is why they're willing to pay more for it. That's why I decided to pick the workout routine as a video course. I knew from the market research I had done that my professional customer had money and was willing to spend it as long as I could deliver the results. If you want to create a PdF workout guide or e book instead, that's also fine. But I suggest you don't sell it as just that because buying an E book just isn't sexy and said you want to focus on the solution and maybe the process, but not the format. So instead of calling your product the Hollywood Fizzy e book, call it the Hollywood Physique blueprint or Hollywood physique system. That way you underlined that your product is more than just a random PdF and instead, complete program. The third step is then to figure out how you want to deliver your product. There's several ways you can deliver digital products, and we will talk about them and more detail later because it would make this video too long . The same applies to the two final steps which is creating a sales page and bringing traffic to it. These steps can't be covered in 30 seconds, so make sure you pay attention later on in the course. In the lessons dedicated to these steps, Trip up this video When creating a product. Always start with your target customer and market in mind. Think about the pain points they have and how you can solve them. Onley. Then create a product that satisfies this need. This is the true secret to designing a great digital product. 16. MVP: one of the most stressful experiences you will go through as an entrepreneur is putting a lot of hours, energy and money into a product just to see it get no sales or super bad reviews. First things first. This is part of the game, and you kind of have to accept it. That said, there is a strategy that I want to show you that you can use to minimize the risk of failure. It's called Building a Minimal Viable Product, or M V P. M. V P is a process where a new product is created with only the most important features to test how your target audience will respond. No shiny features and no gimmicks, just content. Of course, this isn't a license to come out with a crappy product, but instead to focus on the essentials and see if people actually want it. Once you have this validation, you improve upon the first MVP and develop it further to create a higher and higher quality product. This strategy originally comes from software development, but we can just as easily use it for online business products. The benefits are very clear. First and foremost, you save time and M V P product focuses on one idea or one problem you want to solve. It does not include any other function. For example, if you decide to write an e book as your first product, you could focus on a short guide around a very specific problem of your target audience. As long as the advice is tested and proven, people won't mind a short read because they care more about the solution to their problem than the length of your book. This brings me to the next benefit, which is budget friendliness. Assuming you're a young entrepreneur and don't have a huge budget, you simply can't afford to pump thousands of dollars into your product. Fortunately, when following the M V P process, you don't have to because you won't be spending. All of your resource is right away on things that may not work. Instead, use this budget later on for marketing to drive further sales or improving it later on. When you know what people want. This idea of market validation is the last big benefit. Basically, you try to get the product out there as soon as possible and want to gather feedback from people who actually use it. The problem with getting feedback from your friends or family is that they don't want to hurt your feelings and usually sugarcoat things they don't like. This is nice of them, of course, but it doesn't help your business. You need to understand what your product is currently missing to be a best seller in the future so you can improve it later on. So get your N V P out there and simply ask your buyers what they would improve or like to see included in your next version. It's really a simplest that, like I said before, the point of this lesson isn't to push you to come out with a bad product overnight. Instead, I want you to focus on what's most important for your niche and what will help you get forward with your business. I say this because I see too many people trying to make their product perfect, which usually means they never end up releasing their product. Eventually they give up and lose all the energy and money they invested. Don't let this happen to you, and instead stick to what I outlined to get started 17. Creatining your first workout routine / meal plan : in the last lesson, we went over the fundamentals You need to know before creating your first product. In this lesson, I want to show you how you can create your first workout routine slash diet plan product. By that, I mean the structure and design of the product as a side note. If you need help with the actual content, check out my fitness trainer and diet coaching courses. There, I covered everything related toe. What, exactly? You should include content wise. Okay, so let's go over the general structure of your workout or diet plan product. I generally follow on outline that looks like this. It's pretty simple, but always does the trick. It goes from cover paged introduction to an about me section to content to conclusion to Resource is so you start with a nice looking cover page. If you aren't good with Photoshopped, go get someone on five or to design for you. Having a great cover page will already set you apart from 9% of products out there. Also, if you're looking for high quality fitness pictures, head over to shutter stock dot com. They have great fitness stock images. I have to admit they aren't the cheapest, but so far it's the best platform I have found. Next, you do a quick introduction about the product. I like to start this off with pain points and common problems. So, for example, if I'm writing a workout plan for busy professionals, I start off writing something like everyone things. Nowadays you need to choose between your career and your fitness. With the 40 plus hour work week, it might seem impossible to get in shape. But think about celebrities like the Rock or Mark Wahlberg. They have crazy schedules and still look like professional fitness models. You might think their secret is pure discipline. But what if I told you you could get similar results with just 3 to 4 20 minute workouts per week? This is what this program is all about. Off course. That's just an example, and you need to adapt the wording to your niche. But having an enticing and well written introduction is a great way to hook your customers fast. You could also use it in your marketing material later on. Next. I like to include my own fitness transformation or that of a client. This should be before and after pictures for a testimonial. It just shows that your product works and that you can actually help your customers. I know you might think that when they read this, it means that they already bought your part, and you don't need to convince them anymore. But trust me when I tell you that a lot of people buy things and never actually look at them, you always want to keep your customers attention even after the sale. Having a great introduction. Testimony in at the beginning also helps if you decide to give away the first few pages of your book for free. I have used the strategy as elite magnet in the past, and it can definitely work after the testimonials, comes the actual content. Like I said before, if you don't know how to create the content, check out my other coaching courses for more info. The last two sections, then are your conclusion where you summarize everything again along with your resource section. Having a resource section is always a good idea because not only can you recommend products to use, but you can also use the feeling it links to link to these products and make a commission. If your reader buys them now before I end this video, I also need to talk about design. I have to admit I'm not the best graphic designer in the world. If you're the same, tryto outsource this. Find someone on five or up work and send them your material as a word file, Then hire them to put everything into a nice. PdF with pictures and or Aiken's. This is usually done with Power Point, which actually has some very professional templates you can buy online. If you want to do this yourself, you can also search for these templates. And even though you might have to spend a little money, it's usually worth the price because you can reuse the template over and over again for other products. 18. Writing your first eBook: where is creating a workout or diet? Plan is the easiest fitness product I can think of. Writing an entire book is somewhat more sophisticated nonetheless, it's a very straightforward process, and I would still categorise it as beginner, friendly, with a little bit of knowledge and research, you should definitely be able to come up with a presentable piece worth publishing. The great thing about a books is that there are several ways to market them, and once one of your products catches on, the income is pretty passive because you don't have any production or delivery costs. This could make being a fitness book author a very lucrative revenue for sounds great, right? So where do you get started? I usually write all my books and Microsoft Word, even though I have a Mac and could theoretically use pages as well. The reason for this is simple. While both pages and word can create PdF form, it's which is what you will be using as a former if you sell your e book on your own platform. Onley Microsoft Word documents are accepted by the major self publishing websites like Amazon kindle whether or not you want to use platforms like Kindle is a different discussion, but you always want to have that option later, even if you eventually decide against it. Okay, now that we got that out of the way, Once you open word and are staring at a blank document, what do you do? Coming up with good material can be quite challenging. Obviously, your content should draw attention while also creating a sense of expertise and trustworthiness for you. The author. As a beginner author, I believe it's best you start with an each topic that has a less competition and waken test out the waters. I think fat loss workouts for busy moms instead of just fat loss workouts. We went over the general advantages of submission before, But in Regards Street Fitness e book, this strategy comes with another benefit You're able can be short and still be liked by its readers. Think about it nowadays. If you want to write an e book or even a traditional physical book on a general fitness subject like normal workouts or general dieting, it has to be revolutionary to be a success. The competition is simply huge, and unless you present a very new approach and a lot of detail you won't stand out at all. This doesn't apply to sub niches, where the competition is smaller and people aren't expecting as much because there are simply fewer products available. This creates a great opportunity for you as a first time author, because you can write a short book of 40 to 80 pages and see how it performs before committing to a longer project. So go find a niche that you believe fits this criteria and that you know something about because once you have figured out your subject, it's time to get to the writing part. The evil structure I general use looks like this. First, the league magnet than an introduction, then theory about the topic than application about the topic, further tips and a bonus. Basically, what I do is that I start every book I write with a lead magnet on the first page. Even before the introduction, a lean magnet assembly, a free offer you make to your readers in exchange for their email address there should be related to your niche and can simply be a one pager with your favorite fitness meals, for example. The reason I do. This is to make sure they seem an elite magnet and increase the chances that they will click on it and get it. We will go over the power of lead magnets and more detail later, but it's just a small strategy that works very well to build your email list. Off course, the strategy only makes sense if you publish your books on someone else's platform like Amazon. If you sell your book on your own side, you will likely have their email address already because they need to type it in in the check out process when they buy it after the lead magnet. I start with the introduction. When writing the introduction, I usually try to answer. The question of who this book is for this question is very powerful, because people will instantly connect with your content if they see how the adviser going to give them relates to their life. After the introduction, I start with the actual content. This part is normally split into two parts at theory part and a practical part. Doing this allows you to go from more general abstract advice to more practical tips and applications and just gives your book a more well rounded structure. So, for example, if you write a workout guy for busy moms, you could start with the theory of exercise, what types there are and which are best for Fed loss. Only once you covered this theory do you go over the actual workout and exercises along with practical tips. That way, you make sure they have all the necessary knowledge to understand why your workout is the way it ISS. After the practical advice, I sometimes include further tips or a section with frequently asked questions that I get from my students. Chances are your readers will have the same questions, and answering them straight away will just increase the value they get out of your book. Writing this section is usually pretty simple because you already know the answers and just have to put him into writing. And lastly, I also like to include a short bonus chapter at the end of my books. What exactly used as a bonus doesn't really matter all that much as long as it relates to the content of your book. Because I publish quite a few books over the years, I often just use a short chapter off different book and included as a bonus chapter. So if I'm writing a workout guy, I like to include diet tips from one of my nutrition books. Not only does it help your reader, but it also incentivizes them to check out your other content and maybe buy more of your products. That weight, you creative, win win for the both of you, and that's pretty much it. Fighting your first fitness people can seem like a daunting task, but it can actually be done fairly quickly. If you plan out the process and accept that it doesn't have to be perfect from the beginning. Have fun writing your first book and let me know how it goes. 19. Recording your first video course: when it comes to digital products, Creating a video course is a time consuming and not as beginner friendly oven option when compared to e books or other PDF documents. That said, people also see it is more valuable, which means you can sell it for a higher price or make more sales at the same price. So in this lesson, I want to show you how, exactly I record my video courses and what you need to know before creating your 1st 1 Let's start with the equipment. If you want to keep it as simple as possible, you will only need four things. The computer, a camera, a screen recording software and a microphone. Assuming you already have a computer, you will probably only have to buy a camera a screen recording software in a microphone. So which one should you get? As for the camera, I use a Panasonic Lou Mix G seven camera. I bought it a few years back when it was one of the first affordable for K cameras. Today it's still very good and will only set you back around 3 50 to $400 if you're on a very tight budget You can also just use your phone camera, which, if you have a smartphone, will usually be enough. Just make sure to get a camera or phone stand so your image will be still without any shaking. As a screen recording software, I use screen flu, which is only for Mac, at $129 at the time of this recording. This video software is not the cheapest option, but definitely the best. And I must have. If you have a Mac, it's an all in one solution. It could do the screen recording the audio recording and the editing as well. If you're using Windows, I recommend Camp Tasia, which that is the same just for PCs. And lastly for my microphone. I actually started out using the built in mic in My Mac but recently upgraded to the sense on media use. B microphone. It's a budget microphone, but does it struck very well and I'm happy with it. Just as a side note, I will link all these products in a different document, which you can find in the resource section. Now all this put together will cost your own 200 to $700 depending on whether you buy a professional camera on. This might seem like a lot at first, but remember that starting an online business is still by far the cheapest way to become an entrepreneur. All these things are one time purchases and text deductible. So if you're serious about this, don't be cheap here. Start with the best set up you can afford and then upgrade is your business grows later on . Great. Once he have your equipment, how do you go about creating your first course? I generally organized. My course is similar to my E books, which could look like this first, an introduction and a theory section in a practical advice section and then a conclusion. So in the introduction, I answer the two most important questions for my potential students, which is what will you learn and who this course is. Four. This creates the right expectations and lets them know what we will cover in the program. After the introduction, just like in the case of my books, I usually split my content lessons into two main parts. If you re part and a practical part again, this just allows me to go for more general and abstract advice to more practical tips and applications and makes it easier to learn and digest the lessons. What I should say is that, of course, you don't have chapters in a video course like you doing a book, so I divide different topics into sections and subsections. The video course hosting platform we will talk about in a minute allows you to do this easily, and it gives the course a better structure where you don't just list one lesson after another. Usually each of my sections will have a small introduction or overview video where just go over what the section is about and how it relates to the rest of the course. I like to do the small overview videos in front of the camera and the actual lessons as power points and screen flow. This is just a structure I have adopted over the years, but you are free to adapt it as you like. Some people perform or video with them, talking in front of the camera. Others like fewer. The only thing I recommend you don't do is record your entire course as a power point slides. People like to relate to you as an instructor, which includes getting to know you and seeing your face only hearing your voice and seeing PowerPoint slides can be a bit monotonous over time, so try to find a good balance here. Once you recorded your video course, which can take anywhere from a week to several months, you need to host it somewhere. The best platform I found for this is teachable. They have a great interface to beautifully create an organized your online courses, and you can create coupons, run Ophelia programs and automate everything. It's very simple and beginner friendly compared to other hosting platforms. Their monthly membership is also fairly cheap, and they even have a payment processor, which means you can direct people to their check out page, and they will take care of the payment for you. Later, you receive your money via PayPal or stripe. All in all, I recommend teachable to any new course creator, as I think it's the best possible choice for beginners. Once you've chosen your platform and uploaded your course content, the last step will then be marketing, which we will go over later in the course. As you can see, creating online courses is a puzzle with many, many pieces. I wanted to summarise the process as best that I could in this video, while also including the most important tools you need. Like I said before, it's not as beginner friendly as other digital products, but can be very fun and lucrative if you know what you're doing. 20. Creating a coaching offer: okay, now that we went over workout routines, e books and video courses, the last digital product I want to show you is a coaching offer. To be fair, this product isn't exactly digital because you will have to be present when coaching others . But because this could be done via Skype or some other video chat service, it can still be done from anywhere around the world. Having a coaching offer can be extremely lucrative if you provide high value and find the right clients. But that's a topic for a different lesson in this video. I want to show you the technical details of setting up a coaching offer. I will assume you already know your topic and what exactly you will be coaching. If you still need help with defining you coaching offer, Check out my online coaching business course why I take you through the process, step by step. So what do you do to start? How do you deliver your coaching and get a platform that you can use for your coaching program? The way I do it is actually very simple and looks like this from the point of the coaching client. First they visit my coaching page. Then they sign up for my coaching course, unteachable. Third, they enter the course and download coaching questioner and forth. They send that coaching questionnaire to me, the coach and schedule the first coaching call. Let's go through these steps individually off course. It all starts with my coaching page. This page is basically like a sales page for a normal product. But instead of promoting a product, I explained my coaching services. We will go over creating the perfect sales page in more detail later, so let's not waste too much time with this. Now. When people decide they like my coaching, they can click on a button that takes them to a payment gateway. Now this payment gateway is actually the same as for my video courses. Basically, what I did was create a video course inside of teachable called coaching. In the course, I only uploaded one lesson with a questionnaire. So when people sign up for my coaching teachable things, they bought a course for me and will release the lesson called questionnaire in the course . I also explained that I need the client to fill out the questionnaire and send it back to me before we can schedule the first coaching calls, All the info and contact details will be included. Of course, all this is extremely easy. And like I said before, because I was already a member of teachable, it was a matter of five minutes to set up the coaching course and upload the question here to help you do the same. I will include my coaching questionnaire in the resource section. The last step, then, is to schedule your coaching call with your clients. I usually suggest a date by an email after I see that they bought the courts. We then exchange Skype details, and everything usually works. Upgrade. If you want to automate this step, you can also use a program called Callin Lee, where your select dates and times wary available and people can simply choose their preferred time slot. As you can see, setting up a coaching program is actually very simple. The great thing about using teachable for this is that you can also released new video lessons on a weekly basis. So if you want to sell a high ticket coaching program that not only includes coaching calls but also instruction videos. You can just package the lessons as a course and drip feed them to your clients week by week. 21. Marketing & selling: overview: marketing your business and products is probably the most important thing you should be doing after you created. In fact, it often makes sense to start with the marketing before you have your first product to build up an audience and create something that they are interested. Think about it this way. Even if you have the best product in the world, If no one has ever heard of it, it's basically worthless. You have to get the word out there to see because it's growing. Working as a fitness entrepreneur means that you're likely to be the only person taking care of your business, the only person handling Data day business and the only person going out there and looking for new business. That means you need to sell and market as a regular planned part of your usual working. Some people really enjoy this side of their business. They're excited to find new and interesting ways to promote their products and want to meet new people and share their experience. Other people will find this part the most stressful they have to force themselves to sell and would rather focus on the product creation aspect of the business marketing activity drains their energy. They don't enjoy it. But they do see it as a necessary part running a business. They can usually recognize that if they won't sell, they will earn. I personally would say that I'm somewhere in the middle. I'm definitely not the biggest marketer author, but I do enjoy writing emails, reporting YouTube videos and just creating contact whether you are the same or totally different. This section is for you. I will go with the various options you have for selling, and we will examine how and where to market your services. See this s and opportunity to jump start a business and growing over time. By the end of it, you should be clear about what you want from your selling and marketing activity and know which areas of activity to focus on to reach your goals. 22. Most common marketing mistakes: Before we talk about your marketing and selling strategy, it makes sense to go over what not to do. Off course. The fitness industry is a huge industry, which is definitely booming. That means more and more people want to start a fitness business. And there's a lot of competition to sell products or get more. Clients do not get buried in the huge pile of people. Avoid the following common mistakes. They can cost you months or even years of growth and also tons of money. Mistake number one. Not knowing your target customer or client. I talked about this before and showed you how to create your ideal customer avatar. But because it's so important, I have to repeat it. Many people in the industry make the mistake of not understanding the needs of their target customers. You must do a proper research of your clients before marketing to them. Onley when you know everything about them like they're age, lifestyle, income, body type, fitness level or daily schedule. Should you go ahead and create a good marketing plan and offer The truth is that unless you give people what they want, they will not buy from you so figure this out as soon as possible. Mistake number two. Not creating systems. As a business owner, you need to do a lot of things from building a business and marketing plan to creating content and managing your finances in order to get things done quickly, I recommend you start creating systems. Systems are nothing more than improvement structure that you follow every time you start something new. For example, when I accept the coaching client, there is a very structured system and process that they complete even before our first coaching call. This includes things like the payment processing, creating an account for them on my website and filling out their coaching questioner. Because of all the modern digital tools we have available, most of this stuff can be automated, but don't be afraid. If you can think about a smart system from the top of your head, Not only will we go over my favorite later in the course, but you probably already have some systems for your business, even if you haven't documented them. Try to write down things that need to be done over and over again, and that you don't even think about anymore. this could be things like recording you two videos or structuring your day. Most of these aspects of your work can be organized in a daily routine so that you don't have to waste mental energy on repetitive tasks. And mistake number three is being cheap with tools that you need. I have to admit, I used to make this mistake a lot. For example, I researched for months and months for waste to set up a free website so I wouldn't have to pay anything for the hosting into me. At this point in my career, it seems ridiculous, because the time I wasted to save a couple of bucks definitely wasn't worth it. But I know many people who think the same, so let me be straight forward with you. Building a fitness business doesn't require a lot of money when compared to other businesses, especially if it's online. But there are a few things you have to get, and they do cost a little bit. Must have tools include an email service, a payment processor and a content provider. Usually you will also need a website to put all this together to give you an example. I host a sales pitch on my website where clients can book my coaching and also by my products. Obviously, I have to pay for this site. I also pay for the platform that delivers my products, which are mostly digital. And then I pay for an email service that automatically sends out emails to customers and fans. All this put together adds up to 100 to $200 a month, depending on what exactly you need Nowadays. This is nothing compared to the money I make with my business. But back in the day, I would have thought about it a lot, probably too long to ever get started. Don't make this mistake and instead accept this as the price of doing business. Like I said before, it's nothing compared to starting in business in a different industry. 23. Crafting a strong marketing message: Crafting a well defined marketing message is more important than many coaches understand. When it comes to effectively reaching your customers, you need to be able to speak to them on a personal level. So to help you get there, I will show you how to come up with a compelling marketing message. In this video, pay close attention as I will cover the process step by step. But before we do that, let's first talk about what a marketing message actually is. Simply put, your marketing message is what you communicate to your audience for potential customers about your business. What you say to your audience has the part influenced them and should ultimately lead them to want to buy from you. But it's not just what you say to the audience. It's also how you say it and what an emotional response and creates. But simply your marketing message should make your audience feel like it was created just for them and convert skeptical outsiders into supportive fans for customers. Now, to do this, you need to be able to identify who you're speaking to. Since I already talked about the complete process of creating your marketing avatar and a different video. I won't go into too much detail here. What you need to know is that the one size fits all approach is not effective and will leave your audience board. Most people who start an online business shouldn't each down and turn it a very, very specific demographic. So if you haven't already defined your buyer persona, be sure to take the time to do so before moving forward. It will make everything a lot easier, especially in the next step, which is identifying your appliance pain points. I also talked about this in great detail in a different video. So again, please make sure you've watched that one. What you have to understand is that by talking about the problems that your potential clients face, you gain their interest in what you have to offer and you prove that you can be trusted. The easiest way to figure out your clients pain points correctly is to survey them. This is crucial because most coaches just assume what they have to offer is what people want. If you have an existing audience, you can work with them. But if you don't try to define your target audience first and then contact any of them in your circle of friends or wider network. Step three is to hope them with a headline. Once you clearly understand who you're speaking to as well as their problems, it's time to work on your headline. Our modern world is hacked IQ and full of information, and basically everyone is busy. That means you only get a few seconds to catch someone's attention before they move on to something else. That's why you want to take the time to craft an effective headline that sums up the most important and relevant benefits off Working with you. Headlines should be benefit driven and an example could be My transformation blueprint helps busy men in the thirties get their dream body in 90 days or my cookbook help stay at home. Moms lose weight by improving their diet one meal at a time. These are just examples, of course, but the point is to relate the most important benefits in a single powerful line that gets potential bias, Interested in knowing more about how you can help them. Once you have your headline, you can add a short comment to prove to them that you truly understand what they're going through, relate to their problems and show that you really care and want to help them. Tell them about the benefits of your product or service and how they never have to go through the same problem again. Thanks to your coaching, too many coaches focus on telling their audience who they are and what they do, rather than getting down on what's really important to the client. The harsh truth is that people don't really care all that much about you. They care about what's in it for them. So to wrap up this video, I want to give you a few more tips of how you can improve your marketing message once you have a good first idea. First of all, you want to use a mix of emotions and logic people, usually by based on emotion, but justify it later with logic. That's why it's important to help your audience see both sides of your brand create a marketing message that walks the line between the truth. For example, if you have a science based approach to your fitness business, you could say something along the lines off look great with your shirt off with science based workouts and diet tips. That way you appeal to the clients emotion in the first part of the sentence, but also to their logical side by showing them that your advice is backed by science. Another way to increase the power of your marketing message is by including the results of people similar to them. That's why, before and after pictures are still one of the most effective ways of marketing and the fitness coaching industry. Remember, you don't want to include a random testimonial from a satisfied client. Instead, try to connect the audience even further by showing them that someone just like them with the same pain points and problems has gotten the benefits you promised in the marketing message. And lastly, differentiate yourself. This is all about having a unique selling proposition, or USP. Your USB is what sets your business apart from others because of what you do differently. Instead of attempting to be known for everything, businesses with a unique selling proposition stand for something specific, and it becomes what you're known for. To summarize everything we've learned so far. You're the main take away points, creating an effective marketing message is more complex than most market is truly understand. Instead of writing a paragraph after paragraph about your business and why you're great, instead, focus on short and benefit driven headlines that will hook your audience. To do that, you need to research them, understand their pain points and then describe what's in it for them. Only once you have earned enough of the interest should you talk about who you are and what you do. 24. Setting SMART marketing goals: every marketing effort should originate for your marketing goals. To define your goals, I suggest you use the smart formula, which is the easiest way to get started. Too often, when coaches are entrepreneurs are looking to get started with online marketing, they go straight to the tools they asked themselves. What keywords should I rang for? Should I use Facebook, YouTube or Instagram? Should I release content four times a day? All these questions are important, but they're all about applying tools and not defining goals. Your efforts will be much more successful if instead you start with goals and KP I so key performance indicators. When it comes to building communities and getting new clients or customers, you don't always see immediate results to stay on track and not lose focus off what's important. You need a well founded and measurable goal. So in this video I will show you how to use the smart goal framework to come up with the right marketing gal's smart stands for specific, measurable, attainable, realistic and timely. Let's go through them one by one, starting with s for specific. The goals you defined for your coaching business will set the tone for how you will run it in the future. They communicate. What's the priority, what you want to accomplish and ensure accountability. It's vital that when you come up with these goals, you think about them in two ways. Revenue and brand development revenue is super straightforward. As a coach, you should see yourself as the CEO of your small coaching business. And since every business needs to be profitable to survive at some point you need to make money, so make sure you write down your revenue, go and then break it down into smaller substance. For example, if you want to run a six figure coaching business, you need to make at least $8333 per month. So you also want to ask yourself how many clients were coaching products you need to sell to get there if you already have revenue coming in, your marketing goal could also be to increase client sign ups by 10% for example, next, we have brand marketing or brand development goals. These are more difficult to measure, but also very important to set U S. A coach might want to set a specific brand goal to be known for or to be the go to expert in your niche. Or maybe you want to set some simple wrangles like growing and more engaged. Email list. Driving more website traffic or ranking for targeted keywords. Setting both revenue and brand marketing goals up front will guide you better in your marketing efforts. They will define how you approach content creation, ad campaigns and more. It's how you set your strategy up for success. Okay, once you've defined your specific revenue and Brad Nichols, you're ready to make those schools more measurable. Which is Step two. Defining success early on is crucial in order to track your ongoing progress. This is all about defining key performance indicators. For KP eyes, U K P I. For revenue goal is pretty simple. Higher revenue when compared to an earlier period. But defining KP eyes for brand marketing goals is a little more complicated. You're a few examples you can use. Increase an email or coaching call sign ups, for example, from your block or social media or whatever platform you're using. Increase in conversion rate for products. Bond again from your block, social media or whatever platform increase in social shares of your content. Decrease in bounce rate from your website. Increase in visitor loyalty and decrease in funnel abandonment rate. Take your time and think about the KP ice that are most important for the success and growth of your business. Matching both revenue and brand KP eyes to your specific ALS will make it much easier to measure your efforts and see how successful you really are. Now that you've come up with KP ice to your specific goals, let's address whether they're in the realm of possibility. So Step three is all about attainable marketing goals. Thinking of potential marketing goals is easy, but determining whether you can actually accomplish what you've said before is another story. You certainly don't want to set goals there so difficult you'll never accomplish them or so easy that there aren't worth setting in the first place. Use your experience to determine whether your goals are attainable. For example, if you're shooting for a 10% increase in email sign ups and they have already been increasing by 6% over the last few months, getting to a 10% increase with some extra effort and better planning is definitely attainable. On the other hand, if your email list hasn't been growing at all, or maybe has seen a lot of opt outs at 10% increase might be a too ambitious school. If you don't yet have the experience or data to determine trends, start with a baseline and then do some research in your niche. Then begin collecting the data as soon as possible and it just along the way. Once the possibility of achieving your goals is analysed, you could go to this fourth step. Step four is all about making your marketing gold's realist. This is very similar to the last step, but here you should also see if your overall marketing plans still makes sense. And if the goals fit into the big picture. If you have different goals, make sure they don't compete with each other and that you can accomplish all of them at the same time. Once you're confident that your goals are realistic and attainable, go to the last step. So in step five, you need to set deadlines and make your goals timely. Ask yourself how long will it take to reach the goals you have set for Metro goals to timeframes. So let's go back to the previous school example of increasing email sign ups by 10%. How long will it realistically take you to achieve this increase? A week, a month, a year? Set yourself a deadline and stick to it if you're setting large goals, split them up into smaller sub goals and set milestones that lead up to the big deadline. That way you won't be overwhelmed when it comes closer and closer. When coming up with these short and long term goals, ask yourself what small victories can be made right? Wait. They often boost motivation and will help you work towards accomplishing longer term bolts . And that's basically it. Using the smart pill framework to set marketing goals will help keep your coaching business focused, effective and efficient. Keep in mind that goal setting is a dynamic process, and you always need to just along the way. That is normal, and as long as you invest in the process, you will definitely see the returns 25. Choosing the right marketing channel: One major step of my digital marketing action plan for coaches is to choose the right platform for your marketing efforts. At this point, you already know who your idea client is and also what your marketing message looks like. Now you need to know where in the online world focus your marketing efforts on and how to build your brand. Creating a strong online presence is essential for every coach, because it's how you will reach potential new clients and generate revenue. But because there's so many platforms, you can also quickly become overwhelmed by the abundance of marketing. Challenge might be tempted to be on every single one, but the truth is focusing on a select few is a lot more efficient and will yield better results. So in this video, I want to go over the most common online marketing channels and talk about them. From the perspective of a coach, we will talk about which makes sense, which are optional and which are a waste of your time. Now, even though the answer will always depend on your industry and niche, I do believe their common patterns that apply to basically all fitness businesses out there to begin. Here's a list of marketing channels we will talk about first email marketing, second pay per click advertising, third search engine optimization forth, a WordPress block and Fifth Social Media Marketing. Let's get started with number one email marketing. Many people say email is dead, but they have already been saying this for the last 10 years. Still, to this state, email marketing is one of the most effective ways of connecting with your clients and generating revenue. Advantages are that it's very cost effective, as you only pay around 10 to $50 a month and consent emails to thousands of contacts, depending on your service. You could also use different methods to personalize the email and talk on a very personal level to your customers. Thes can be named fields for birthdays, for example, and lastly, it's very easy to track. All modern email services will allow you to analyze, open or click through rates, which means you know exactly what is working on what isn't but all that together. You have a pretty convincing argument for email marketing, and nowadays it's pretty much a must. So without beating around the bush, definitely do email marketing next, we have pay per click advertising. Like the name suggests. This is an advertising model that drives traffic to websites after an ad is clicked. Google ads usually is the first thing to come to mind when talking about PPC as they're the biggest platform for this. To be honest, I don't recommend BPC for most beginners because the competition has brought up prices to very high levels as more and more people bid for the same advertising space. So unless you can create very specific at that is only shown to people in your area on niche and which you can get at a reasonable price, I wouldn't recommend paperclip. Third, we have search engine optimization or Seo S CEO isn't really a marketing channel. As it is. A strategy involves several activities like he would research, making use of both on page and off page optimization, organic link building and the life. In my opinion, CEO should always be done as part of your marketing, meaning that when you create content, you do it with a certain topic and keyword in mind. But it shouldn't be your only strategy because you will see diminishing returns what I mean by that is that getting the basics right like title heading and description is pretty easy . Maybe you also want to optimize other areas of a content, but at some point it makes more sense to create new content than trying to optimize every little bit of your block. Post video award every use as content. Next, we have blogging. Blogging is usually done with a WordPress block, where you buy the hosting install a website theme and adblock close to it. Even though I myself have a block and tried to push it quite a bit in the beginning of my coaching career, I'm not so sure it's worth while anymore. If you love to write and like to mess around with website design and CEO, which we already talked about then, yes, having a block can definitely be very profitable, but I'm more of a video guy and enjoy talking to the camera. My YouTube videos also get more clicks than my website, and it just seems more dynamic, too. Of course, I didn't delete my block, but instead now I use it mostly to host sales pages for coaching programs or landing pages for email, sign ups. My point is that even though everyone will tell you that a block is a must, this is really not true. For example, if you do email marketing there, tons of ways to gather email leads outside from a block. The most important one is social media marketing, which we'll talk about now as the last marketing channel. Social media marketing is where it's at right now. It seems like everyone is already on social media, but the number of users continues to grow each day. As a coach, I don't recommend to be on every platform alter simply because a lot of them are a waste of your time. Now the biggest ones are Facebook. You can reach out to almost any kind of client or customer. You just need to learn what groups or pages your target customer lights. Next is Twitter, which I have to admit I don't have a ton of experience with, because I never heard of a single coach for small business that built their success mainly on Twitter. If you enable automated posting from your YouTube or Facebook account, then it's a nice thing to have because you don't need to do anything other than just post to your regular channels, and it automatically gets updated to Twitter as well. Lincoln is great for reaching out to other professionals and business owners. I see this more. Is it be to be platform? So if you are in that niche linked and marketing and Lincoln ads could be worthwhile. Instagram is huge, obviously. And if you focus on visuals for promoting your brand and products and it's a must before and after, pictures for fitness programs can do wonders on Instagram. And unlike Twitter, there are definitely people who build their entire business just with Instagram. And lastly, I want to talk about you too. Obviously you took is great if you like recording videos. But also what I found is that the traffic you get from YouTube is better than on your website. For example, if we compare 1000 website clicks to 1000 YouTube views, you will usually get more sales conversions or clients sign ups from your YouTube channel than from your website. This is because people can see you on your YouTube videos, and things are on a more personal level, which creates more trust. Okay, so to wrap up this video and summarize social media platforms, which to air recommend for beginners. To be honest, my favorite to our Facebook ads for pay traffic and YouTube for organic traffic. I like Facebook ads because you can target interests and demographics very specifically and drill deep into your niche. This could save you a lot of money and help keep costs under control. YouTube is my favorite platform for organic traffic because not only do I like to record videos, but they also tend to rank well on Google because, as you probably know, you took his own bike. So you kind of killed two birds with one stone, as people can find you through YouTube and through Google searches very easily. And like I said before, the traffic converts better than on other channels. Now, does that mean that you and your business should only use those two platforms? No off course not. Make sure to figure out what kind of content you like to create and where your potential clients usually hang out. That said, I don't recommend focusing too much time on Twitter or smaller platforms such as Pinterest , because I have yet to see a coach make this a lucrative marketing channel by itself. 26. Email Marketing Intro: even though people like to say email marketing is that the numbers disagree. The world almost since 200 billion emails daily and out of all of them, the majority are business units. Email marketing is still very much alive and a powerful way to connect with people. Just think about it. Do you know anyone who doesn't have an email account in this video? I want to talk about the major aspect of email marketing and why it is so valuable to your business. When done right. Email marketing can really be the difference between an OK and a great coaching business. Number one is that email marketing is more effective than social media when it comes to customer acquisition. Now don't get me wrong. Social media is a great channel for interacting with your friends and strengthening your personal relationships with them so it can be seen as the first step towards reaching your ultimate goal. The conversion. But for the conversion so turning people into clients for customers, email marketing is the way to go. One study showed that 81% of businesses named email marketing as the number one converting child even before paid ads on social media. A second aspect. We need to talk about this cost. Email marketing is easy, effective and inexpensive. It started account with any email marketing service will allow you to send thousands of emails per month for as low as 10 bucks. This makes it a better judge with the traditional marketing channels, like TV, radio or direct mail, especially for anyone on a budget. That's why, even with the explosion of all sorts of new technology and social media, marketers keep coming back to email. This brings me to 0.3, which is that email marketing is immeasurable. There's no guesswork here when you use an email marketing service you contract who opened your mail? Which links were click and how many people unsubscribed. This gives you a good picture off. How are your email? Marketing campaigns are performing so you can make adjustments and increase effectiveness. That's why you always want to test Mr Energies and ideas and track how they performed against what you already have. And lastly, emails are action oriented. This lies in the nature of the technology. When we get emails, we want to do something with it. Be a reply forward safer later, or at least check for interesting contacts. But, of course, do not land in your reader span fuller or get deleted right away. You have to stand out from all the other promotional events out there. How do you do that? Keep it as natural as possible. Most newsletters promo emails are stuck with images and clickable butts. Don't copy them, and instead write a simple text only email that is signed with your name. Trust me, it works a lot better. 27. How to build an email list: many Internet marketers like to say the money is in the list. This basically means that the larger email list and the better your relationship with your readers, the more money you can make with it. This sounds great at first, but it can also be the motivating when you're starting from scratch and have zero email subscribers. So in this video, I want to show you how to build your email list as a coach and which tools were best to get new subscribers fast. The first thing you have to understand is that there are countless ways of growing your list, and you quickly understand what I mean. If you simply Google how to build an email list, there are thousands of block posts and videos out there teaching you dozens of strategies, hex and tips to get more readers on your list. But guess what? Most of these tips are useless there. I said it. Most of the advice you get online about getting email subscribers is not going to help you , and it's usually a waste of time. Why? Because they are not geared towards you as a coach. For example, one website listed these as the top ways together. More female leads Number one Put out a sign up sheet at a community event number to leverage business cards at fairs Number three hosting event, for example, a business talk or book club number four. Drum up emails with direct mail and number five dry telemarketing. All these tips require big upfront investments of time and money. And you know what? They're pretty ineffective, I know, because I tried many of them over the years. I found that there's really only one way to build. An email is effectively. There's both cheap and works like a charm. It's really simple, and you might already be doing it. First you build a landing page with a lead magnet. Next, you send traffic to that landing page from your favorite marketing channel, and then you rinse and repeat. The reason why the strategy is so effective is because once the landing pages created and I will show you how to do this in a different video, Onley need to do is to figure out marketing channel that allows you to drive traffic to it consistently. The problem is that finding a good marketing channel that works for you isn't so easy. You see, everyone will tell you that their channel is best, some marking who swear that Instagram is the best source for traffic. Others say that the block is the way to go and someone else will disagree with both and point to Facebook or Twitter to save you the trouble of testing all the different marketing channels out there. I will name you my personal top three that I've worked for a meat as a fitness coach. They are Facebook ants for pay traffic, YouTube for free traffic and third, a WordPress block. These three channels are the best for driving traffic tree a landing page and building your email list at least if you are a new coach and just starting with your business. That's why we will talk mainly about these three in the course and why I will show you how to use them effectively 28. Your first autoresponder series: If you want more clients on autopilot, a good email auto responders campaign is the most effective way for that. The best part is, once you've created it, your work is basically done. In this video, I will show you the five steps to creating an email auto responders series that converts your email readers into coaching clients to quickly re kept why auto responders are so powerful. Use what you need to know. An auto responder is a sequence of emails that is automatically sent to people on your email list and that is triggered by specific events. Usually when they join your list. The auto responder campaign helps you build a relationship with your readers before offering them your services and turning them into customers or clients. It also allows you to automate your coaching funnel because everything is created in advance. And once it's set up, the email service does all the work for you. So how do you create a highly effective auto responder? Siri's? You're the five most important steps. First, you define a goal. Next you create a lead magnet. Then you choose an email service, then fourth you met and write your sequence and fifth you monitor and adjust. I know this might sound like a lot, but we will go through each step in more detail. Let's start with Step one. Obviously, before you begin, you need to know what you actually want to accomplish. A lot of responders can be used for a bunch of different things, but in most cases you want to use it as part of this sales funnel with the ultimate goal of converting them into a coaching client. Of course, you can also use it to promote your products or products you are in a few years off. The great thing is that in both cases the process will be pretty much the same. Which brings us to Step two. Creating a lead meant creating a good lead magnet is an art in and of itself, which is why I will record a different lesson on the topic alone. In essence, elite magnet is a free gift that you give to people in exchange for their email address. You then used this email address to stay in contact with them through your auto responder. Since every block out there now has elite magnet, you need to make your stand out. We will go over how to do this in a different video, as would make this one too long. Now, once you've created your lead, Meghan, you need to choose an email service to work with. The most common ones are a Weber Mail chimp. Get responds or active campaign. All of them allow you to set up simple on responders, but each has their pros and cons. Active campaign is probably the most sophisticated of them all. But if you're just starting out, I suggest to use mail chimp because they have a free version for accounts with less than 2000 contacts. This makes it the ideal platform for new coaches that are just getting started and are on a tight budget step. For once you've decided on an email service, we get to the fun part methane and riding your email Auto responders sequence Method means that you will draft an outline for your sequence, which means you need to figure out how long you want your sequence to be and how many days and how many emails. Unfortunately, there's no strict right or wrong when it comes to exactly how many emails you need to have in your sequence. It should be long enough to help you accomplish your goals, but no more or less for auto responder Siri's that is aimed at having people sign up for a coaching call. I suggest anything between 3 to 10 emails. If the person hasn't signed up by then, you can continue to contact them, of course, but these first few emails will be the most important wants Next. You need to figure out how far apart each email will be sent their endless discussions about the ideal email timing online. But I suggest for the first few days you send one daily towards the end of your campaign even a little more often. So with that in mind, here's what a general outline of your emails could look like. Email number one introduction and saying things for subscribing. They will have downloaded your in the magnet, and you can use this email to explain it Further. Email number two Explaining why the specific problem you talk about in your coaching matters. This helps create the demand for the coaching service you will offer later on email. Number three. Explain what they need to do to solve their specific problem or accomplish a certain goal. Tell them in detail how you were able to overcome this problem or how you were able to help others overcome this problem. So, for example, if you're a weight loss coach, talk about your weight loss journey or how you have coached others with weight loss. This builds credibility and usual social proof. Email number four is similar to email number three and that again you explain how exactly to solve their problem. This can be in more detail and then the last email, or you simply use a different person as an example for your coaching success. You could also transition to the sale and mention that you will open registrations for a coach in service soon. An email number five. Open registration Tell your reader that you're now accepting new coaching students and then include the link TRIA Sign up page, depending on how sophisticated your email services, you can also include expiring links so that they can only be clicked on during a certain period of time. If that is the case, tell your readers that your coaching is Onley available during the next few days after that , you will close registrations. This creates urgency and will increase conversions. Email number six Reminder Subscribers about what you're offering. Sure how many people have signed up so far, what other people think about it and how many seats are left. Email number seven. The last day before closing First email. Tell your readers that there's only 24 hours left and you're coaching service won't be available after that. Remind them what they're going to learn in your program and what the benefits are. Male number eight. Last day before closing second email transition more into scarcity and that there are only a few hours left after that. Your coaching won't be available anymore. Male number 92 hours before closing. This is where you go full scarcity and focus on the change people want to make in their lives. How much do they really want to solve their problem and accomplish their goals and email number 10. Car closed. Send an email to explain to your readers that your coaching service is no longer available . Sure figures about how many people got into your program and thank everyone for their support now as you can see the last few emails only work if you have expiring links for use a software called Deadline Funnel, which does this for you. If you're just starting out, all this might be a little too technical. So instead of focusing on the deadline, you could also just focus on other benefits or give them a coupon for a discount. Keep in mind that email sequence doesn't have to be perfect to work. In the end, it's all about getting the ball rolling and then approving it along the way. Okay, so once you've met out your email sequence, you need to ride the actual emails. This might seem like the hardest part off the job, but it could be fun as well. Here's what you should keep in mind. First of all, always keep it simple and focus on the reader. There's nothing worse than an overly fancy email with lots of pictures and too many clickable buttons. Stick her letters on Lee and right, as if you were writing to a friend, offer ways to solve the problem of your reader. And, of course, don't simply talk about your product or service and how great it is. Ask yourself the following questions before each email. Right? One of the biggest pain points or struggles of my readers. What are the current girls of my readers? One of the interests of my readers? Why did they subscribe to my list in the first place? How can I solve their current problem in this email? And why should they read this email? One thing we haven't talked about so far. Our email subject lines, On average, five times as many people read this subject line as they read the body copy. That means your subject line is actually more important than the entire body of the email. Because this is such a big topic, I will talk about it in a different video in more detail and step number six. Monitor and adjust. Once all the emails are written, most of the work is done. All the responders are automated after all, but that doesn't mean you should completely forget about them, either. To get the best results, you should be monitoring the performance of your emails to identify areas that need improvement. You could also a B test changes where ideas and see if they perform better than what you're currently using the three most important performance indicators in email marketing are open rates, your click through rates and the number of one subscribes. Let's go through each quickly. Open rates are fairly straightforward. If people don't open your emails that won't even have a chance to see what you're offering . That's why this is the first thing you should look it. Plus every time a subscriber decides not to open your message, there's a lesser chance that they will open the next one. A normal operate is anywhere between 15 to 25% depending on your niche. If you have a very low open rates testing, check your subject lines first. They're probably not very interesting and need to be improved. Next. Click from Race one Sip. Subscribers have opened your email. Are they actually clicking on the link you provide? A normal click through rate is anywhere from 1 to 3% again, depending on your niche. If you think that you have a very locally through red, check. If you have a clear call to action at the end of the email and make sure your offers enticing enough for them to actually take action also check of the link is easy to find and not hidden somewhere. Lastly, unsubscribe rates first things first. Unsubscribe are always going to happen no matter what, and that's OK. Usually those people who unsubscribe would never wanted to work with you anyways. But a very high unsubscribe rate off several percent email can be a sign that you're losing potential customers. Make sure to check if the content of your auto responders relevant to your readers and maybe if you're sending too many or even too few emails. For example, if you only send out an email once a month, people won't remember you and probably and subscribe. So to wrap up this video, you now know why auto responders are extremely powerful in your email marketing and allow you to automate a big part of your business. Make sure to create your first campaign with the steps I only before and then test and improve along the way. 29. How to create an amazing lead magnet: elite man is one of the key pieces of your email campaign. It could completely make or break your email marketing success and then also plays an important role in building a relationship with your readers. Now, you might not have heard the term lead magnet before, but most likely already saw one or download one before. Let me give you a quick definition off what elite man it is. So you know what we're talking about here and its quarterly man. It is anything of value that you can exchange for persons email address Now, in theory, it doesn't always have to be someone's email address and could also be their phone number or even whole matters. But in 99% of the cases, we're talking about a free gift that is given in exchange for someone's email eggs. The most common lead magnets that you've probably seen is a free guide or report that is delivered in pdf form it. But there are also other lead magnets, like webinars or video courses. Please understand that the old McCool awfully magnet is to maximize the number of target at least that you're getting for your offer. The more attractive and enticing your lead man and the more people will want to download it . I also understand that nowadays people are more or reserved when it comes to giving away their email address. So you can't just ask someone to join your newsletter or email list and said People have to feel the shirt that there's something valuable in it for them, which is where your main it comes into play. A goodly magnet grabs the attention of your prospect and delivers real value to by winning over your leads with free offer your sparking their interest in you and your business, which helps you with client acquisition later on. Okay, so with all that said, how do you create a goodly man? The first thing you have to know is that to be effective, elite magnet needs to have a purpose, so Step one will always be to define your ideal client. We already did this in a different video, so I won't go over it again in more detail. Just keep in mind that it's impossible to reach everyone, and instead you really want to drill deep into your niche. The biggest mistake markers make with their elite magnets is trying to attract too many people. You want to do the exact opposite. Your lead magnet needs to be super specific. If you're lead magnet doesn't solve one specific problem that your audience has they aren't going to download. Next, you should identify your value proposition. This means giving your prospects good enough reason to download your lead. The amount of leads you will generate will directly be tied to the promise you make to your potential clients. The best value propositions are something that your clients already want. So instead of trying to create a new demand for something, you simply ask yourself what they already need and then give it to them. Find a common problem that client faces and provide a simple solution to that problem. The quicker you can get them results, the better. This is also why bigger isn't better. Don't try to write a massive able or create a 30 day email course. Think ultra specific. Usually a short checklists or cheat sheets were best because they don't require a lot of time investment from your readers. Step three is to choose what type of lead man you want to offer like I said before, Short is usually better. My favorites are one page guys checklists for cheese cheese. They're easy to consume and provide direct value to the reader. But of course, there are also other types of lean magnets you can use. Examples include tool kits, resource lists, video trainings for trials, discounts, quizzes and surveys or assessments and tests. If you're just starting out, stick to a checklist for a short guy that is delivered in PdF form. Such a lead Magnets are easy to produce and don't require a lot of time investment on your part, and then the last is to actually create your lead manager and also give it a name. The name is essentially a headline for your value proposition that appeals to your clients . I like to be very specific with my lead. My name's, for example, the six pack checklist for busy guys working 40 plus hours a week or five packs too skinny , fit and build muscle as a team. Even though these tiles wouldn't make for great book titles, they instantly show the reader what they're getting and are highly targeted towards a specific audience again. As you work on your lead magnet. Remember with sport and what exactly you're promising. If you keep those two things in mind, the process will be very straightforward. 30. How to use wordpress for your business: in this video, I want to talk about how to use WordPress most effectively for your fitness business. I will talk about my own experience with the platform and as pros and cons as a marketing tool. Like I said in my introduction video, it seems people online are either completely in love with WordPress or they absolutely hate it. But I've never found a guide on how to use it as a coach, so I kind of had to learn all the tips and tricks along the way and figure out what's essential and what isn't. Now, before we go over all of that, let me quickly explain what WordPress is. In case you aren't exactly sure where presses the world's most popular site builder. It's behind more than 1/3 of all the Web sites on the Internet, and their two main versions were pressed out. Our and wordpress dot com we're pressed on our is the rial WordPress, and it's what I will talk about this video. It's 100% free, and all you need is a domain name and Web hosting to set it up where a press dot com is also blogging platform. But It's more for hobby bloggers because you don't really need to host the website yourself , and you cannot change the look of the website all that much. So, like I said before, any time I will say we're press in this video, I'm really talking about wordpress dot work, where you installed software on your own hosting and are completely free to do whatever we want with it. With that in mind, let's first talk about the pros of WordPress Number one. It's that it's super user friendly, where Chris is a software made for non programmers want to block. That means The entire interface is designed for beginners who do not know how to coat. It is very easy to navigate through the pages and content on the WordPress website, and it can be organized without a lot of knowledge. This is definitely a huge plus because you don't want to learn to program just to run a website number to customize ability. There are thousands of beans, plug ins and other software you can use to customize your workplace block and make it look extremely professional. Much of the content is even for free, so you can definitely get a good site up and running for a very limited budget. If you have a larger budget, you could also buy premium themes and plug ins that turn your website into an online store or an online newspaper. The opportunities are truly endless. Number three Social Media Integration where press allows for Hassell is integration with most social networks. As the website owner, you don't have to log into your social media accounts every time you want to share new content with your online community. The high level of social connectivity offered by WordPress and shoes that you automatically update your accounts just with one click and number four s you the plug ins on WordPress and made for simplicity and S e o purposes. Many people have a hard time with the components that go into SQL like meta tags and descriptions where press can make these things very easy to understand and use. Certain plug ins will explain which words and phrases are best for search engine news, and that way more people can find your content and benefit from now, unfortunately, where press isn't perfect either, and there are also some cons that I want to talk about number one is that it's still difficult for many beginners. Even though setting up a WordPress block is a lot easier than coating, it still requires some work and a lot of time investment up front. If you want a nice looking site, we will have to get a theme, customize it and make sure things always looks. Move on all types of Web browsers and devices. Usually this is done automatically, but I've had several times where spent hours and hours trying to fix a bug on my psych. Trust me, this could become very frustrated. The second drawback. Slow ranking. Depending on your niche, it can take a lot of time to rank your block. Articles, even with WordPress, is optimized CEO. One reason for this is, of course, that mining and fitness marking is crazy competitive, and there are thousands of articles out there, so it's difficult to compete with them as an insight. Another component is that Google will drop your ranking if it detects low loading speed. Were broken links. That means you consistently have to update your sight and make sure everything is in order unless you have someone who takes care of that for you. It can cost you up to several hours per week. Compare that to of YouTube video that you uploaded ones and then you to make sure it's played nicely and the platform works. So you really need to know how motivated you are to monitor your WordPress site and check regularly. Number three is low conversion rates. One last but major Groberg is that compared to other types of content where press articles tend to not convert very well written content simply non ist powerful as it once waas and people prefer to see the face or at least hear the voice of someone they're giving their money to. So if your goal is to convert your audience into coaching clients, video content or podcasts usually do better than written articles. Off course. That doesn't mean barcos are useless. Far from at the end, you should always choose the type of content you like to create the most. But I just wanted to mention that in my experience there is a huge difference in conversion , especially between written content and videos. Okay, now that we went over the pros and cons of WordPress, what do I suggest you do as a beginner. Does it make sense to have a WordPress site? The short answer is yes, but that doesn't mean you have to block. Like I said in my video on email marketing, to build an audience, you really only need two things one a landing page and to a traffic source that drives traffic to the landing page. Now where press can be both. You couldn't write block posts that attract traffic from Google, and you can also build landing pages with the help of a few plug ins. But just because we're Priske has these truths functionalities, that doesn't mean you have to use them as a beginner. I actually suggest you only use WordPress as a landing page tour, so you collect email addresses and send people into an email sequence. Doing this is very easy, and you can literally set up everything in one or two hours. But unless you completely loved writing block hosts, I don't suggest you use it as your main traffic sores because riding quality post formatting them correctly, and getting conversions from them is hard and takes a lot of time. Instead, you focus on other traffic methods such as YouTube for free traffic or Facebook ads for pay traffic. Conversion rates are better, and you will see results more quickly. Again. This video is not meant to bash. WordPress were say that having a block is completely useless. There are many people out there make a great living writing quality content. But they have been working on this for years and usually also have YouTube channel or social media falling as well. So to wrap up this video, all I want to say is that just having a block is not enough anymore. And nowadays they're better traffic sources out there to still use WordPress to your advantage. You should build landing pages with it and collect email addresses. We will talk about how to do this and later videos. 31. How to install wordpress: in this video. I want to show you how you can install WordPress on your website. It's super easy and really only takes a few minutes. I will walk you through all the steps and we will use in motion hosting as the hosting provider. I've tried several over the years and it's the one I'm most satisfied with and would recommend to anyone Starting website were blocked with WordPress. Okay, so step number one will be you to choose your hosting plan. If you go to www dot in motion hosting dot com slash business hosting, you will see three main options. Launch power and pro. I suggest to choose launch or power as they are the cheapest, and you probably don't need all the options off the power plan. If you're starting a simple website on the next page, you will have to decide a few things. First is the data sent either choose US East Coast if you in Europe, which was used West Coast If you in Asia Pacific. If you're in the yes, then choose whichever is closest to you. Next in motion will ask you if you want anything preinstalled, you should click install WordPress or install WordPress plus bowl grid Bolger. It is a tool that includes a few themes and plug. It's I haven't tried it so far because I always use my own themes, but you can definitely give it a shot. It's for free after all. Under dedicated I P. You can check No, because you don't need that and the same with Quick Starter website. Now just click on continue on the next page. You have the option to added a manger you purchase. If you don't have one yet, then click. I would like to purchase the new domain and then look for you to mean in the search bar and at which ever extension you like best, then click continue on the next page. It will ask you if you want to protect your domain so that when people look it up online, your address won't show up. I wouldn't actually recommend you buy this feature because it's cheap, and nowadays privacy is more important than ever after he had continue. All you have to do is fill out your name, address and contact details and selected preferred payment message. You don't have a credit card and need to use PayPal. I suggest you use Blue Host instead. They're competitive in motion and also have pretty reliable hosting and offer pay power. Don't ask me why In motion doesn't offer PayPal. I really don't know. Okay, after you have entered your payment details and bought the hosting in motion will send you a few emails with your log in details and password. Since WordPress was already pre installed on your website, there usually isn't much you still have to do. But if you're having problems with the installation or forgot to order installed during sign up process, I will now show you how to do it afterwards. First log into your in motion hosting account management panel or a MP under your account name. Click on the sea panel. But once you do, you should get a side that looks like this. Then click on the soft take you delicious link, which is located in the software slash services section. Here, click on the WordPress Aiken and then click on the install. But you then need to fill out the install details, which is simpler than it looks. First, choose protocol. Choose which of the protocols you like best. So https or https? Www. Most websites include the www in their domain. Just so you know, next to the domain name you want to install wordpress on, just use the one you bought a few minutes ago under installing directory. Just leave this blank because you want to install WordPress on the domain directly on not on sub folders under site name Type in the name of your WordPress site and same with side description. This will be your tagline or what appears after your site name under enable multi side. Make sure this boxes unchecked as you don't want. Multi user enabled under admin user named Type in the user name for your WordPress dashboard log in and under password. Just type in the password you want. Same with email, Of course. Under language, you just choose your language and under limit log in attempts. I would suggest you enable this cheque books because it will limit the log in attempts and make sure your site is more security hacks and lastly choose a theme to install. So like none here unless you want to use a WordPress team from the drop down box. I usually installed my own themes, so I always select none here. Under advanced option, you could theoretically change the database name and tricked table prefix, but you can leave this as default, then simply hit the install button and where Chris will begin installing. Once done, you will be showing the log in details, and they will also be emailed to you. That's pretty much all you need to do now. You can log in to your side, customize it and play email addresses. I will show you how in a different video. 32. How to create a landing page: after you installed WordPress on your website, it's time to focus on the essentials. You remember my simple formula for building an email list. It's one. You build a landing page with a leading magnet to you. Send traffic to that landing page from your favorite marketing channel and three. Rinse and repeat well. In this video, we will focus on Step one, especially building a landing page with WordPress. Now what exactly is a WordPress landing page, and how do you create one? Basically, a landing page is a standalone page design with only one goal in mind conversion. It is usually very simple in its design because you want to eliminate distractions on the page, such as navigation menus or sidebars. A landing page can be used for any online business and advertising campaign as long as it has one clear call to action. With this in mind, how do you create your first WordPress landing page In this video, I will show you how to do it with my favorite landing page builder. It's called Thrive Architect, and I've been using it for years. It's a pay plug in, but definitely worth the money with Dr Architect you're getting access to a front and visual editor, which means you don't have to code or learn any programming language to change the look and feel of your website and to create landing pages. So after you bought and installed the Thrive architect, plug in. You want to add a new page on your website, and you do this by clicking on pages on your WordPress dashboard and then on the button and new once you name your new page click on launch. Dr. Architect, depending on what theme you have running on your Web site, the page will land on will. Look something like this. This obviously doesn't look like Atlantic page. So what you want to do is click on the right hand side on change template, and then this window pops up. You can see a big selection of landing page templates that you can choose from. I personally like very simple landing pages, which is why I chose the simplest template I could find. Click on choose template. Once you have found one that you like and then wait, the template will then low. And as you can see, mine is a very simple one. with one hand line and the field to fill in the email address. Now it's time to change the design off the landing page. For me personally, the headline is true big, so I will click on the arrow on the left side to expand the design dashboard. Then I click in the heading and change the toggle with upon size on the dashboard. Next, let's change the headline itself. This should be something catchy that gets attention. Remember, you will be driving traffic to this page and promising lead magnet to incentivize people to sign up. So make this clear in the headline. So for our example, let's just say your lead magnet is a six pack meal plan, and you want to make this clear in the headline. I also like to add a second, smaller headline with a short overview of what people will get when they download my lead magnet. And lastly, I would also add a picture because, as they say, it says more than 1000 words. They should obviously be something related to your lead magnet. So in my case, I cut together to pictures and Photoshopped and then inserted them into the page by clicking on add element on the right hand side and then insert image afterwards. Just load the image and wait. Once you have inserted the image and adjusted the borders, your page, it looks something like this. As you can see, I also added another small headline above the email field, so people have a clear call to action. I know that this isn't very fancy, but what you have to understand is that the simpler landing page to the better. You don't want flashy graphics or a complicated side structure. You want a clear benefit showing the visitor of what they will get along with a good call to action. That's it. Now the last step is to integrate your side with your email provider so people actually get put on your list. Once they sign up for this, clicking the email, sign up field and then connect form to service. When you do, this page will pop up. That looks like this. Now I already have my mail chimp account connected, but you won't have anything there. So you want to click? Add new A P I connections the plug and will then load a new tab and take you to this page. There is simply click. Add New Connection, which opens a list of email providers. It's light years from the drop down list and click Connect. You will then log into the email account. And once this is done, you should go back to your landing page editor and select your provider again. In my case, this mail ship, the plug in will then ask you to what list or campaign you want to add the email subscriber . So choose the list you created for this landing pitch. Keep in mind that different email services have different ways of grouping emails or contexts, so your options might be different here, depending on what service use. And the third step is simply write what word you want to appear in the email field. I like to keep it simple and just write email, and lastly, it will ask you for the post. Opt in action. So what should happen after the person has entered the email and clicked on the but Yuria three Options Reload page, redirect a different page or show success notification. For now, you can select show success notification, so the visitor knows that they have successfully signed up. In a later video, I will show you how to build a thank you page, which is a dedicated page that will be shown after signing up. Once the thank you page is done, you would have to select the option re director different page and then insert the domain of the thank you page. But for now, this is all you need to know about building landing page in WordPress. Of course, there other landing page plug ins out there. But in my experience, Dr Architect is the best, and I recommend you use it. If you're using WordPress, it will make your life a lot easier. And it's not very expensive. Have fun building your landing pitch. It will be one of the first major steps towards the successful Internet business. 33. How to create a thank you page: In the last video, we created a landing Patriot email subscribers Driving traffic to a landing page is the best way to build an email list past. Now you probably remember from the last video that I also told you that there is something called a thank you page. It's the website new subscribers get director to after they have entered their email in the field and click the sign up button. So in this video, I will show you how to build a thank you page and how to use it effectively. To start building your thank you page, we will again use Dr Architect so again make sure to create a new page and then loaded with thrive architect builder, I loaded a different template that looks similar to the one we used for the landing page, but without the sign upfield, because we don't need it anymore. Once you've loaded the template, you need to ask yourself what you want to achieve with the thank you page, their two main ways to use the thank you page effectively. You either provide further info that is related to your lead magnet. For example, an instruction video on how to use the six pack meal plan. I promised readers when they would sign up or you already promoted product of yours directly on the thank you page. This is kind of a risky thing because you haven't built a strong relationship with that person yet, and it will seem pretty director already sell stuff to that being said. It can definitely work if you're offer us good. And if you communicated well when you bring traffic to your landing page through Facebook ads, for example, at product offer on the thank You page can have lower costs for lead, because some people will already by on the thank you page, and you can still promote other products through email newsletters later on. So with all that in mind, there really isn't a writer wrong here, and you have to see what you feel most comfortable with and what works best for you. In either case, I do think it's a good idea to style your thank you page in the following way. First, you change your headline to something like this. Awesome. Your email has been sent. Then a small second headline that explains what they will now learn or be offered. In this case, it would be a premium meal plan at a discounted price. I also like to add a sales video to my thank you page that explains the product and its benefits. Below that, I inserted a buy button, which links to the check out page and below that button. I added more info about the product and frequently asked questions. So, as you can see in this case, you would have built a thank you page that acts as a sales page. All of your email subscribers will see it, which means it's going to get a lot of traffic if you drive a lot of traffic to your landing page. This, of course, increases the chances of a sale in case you just want to explain your lead magnet and not push a sale. Yet you can use this video field to link to a video where you explain the lead magnet or give further instructions. That way, you build a better relationship with the visitor and increase their chances of a sale later down the road from your email marketing 34. Starting a niche youtube channel: in my video on how to choose the right marking chalice, I talked about how YouTube is one of my favorite months, especially for coaches. So in this video, I want to talk about the most important things you need to know and understand before starting your very own You, too, even though there are hundreds of guys out there showing you how to make money off YouTube or even become famous thes don't really apply to coaches because our business model is completely different from someone like a blogger. Before we get started, just a heads up. I will assume you already have your niche and ideal client to find. So in case you don't make sure to watch my lessons on those topics again and take your time to do it, Okay, so once you have your niche and know who you're targeting, what do you need to know before starting a YouTube channel as a coach? First of all, niche channels don't make money through ads. This is critical to understand most people here about how famous bloggers make millions through U two s and their articles. All they're telling you exactly how much money you could make with a certain number of clicks. The problem is that all this is really only relevant for channels with a huge following. You need millions of views per month to make a full time income, and getting there would be nice, of course, but it shouldn't be your number one priority when you're starting out. Instead, you have to realize that YouTube serves as a marketing platform to let people get to know you and bring them to your science page. This brings me to my second point, which is that it's okay to be small. Please realize that the more you niche down and target specific people, the more others you exclude. But that's completely OK because you don't need a lot of clients to make good money as a coach. Let's assume you sell one on one coaching for 500 buses. That's fine. A bit of money, of course, but if you're an expert in unit and were face to face with your clients, it's still a reasonable price. So to make $3000 a month, you really only need to find six. Clients were willing to pay that price. Now, of course, after a few months, some believe, so you need to find more. But my point is that this is a lot less than the millions of people you need to reach when you're making money off YouTube pets. Since the price tag is so much higher, you can and must be more specific and targeted. Otherwise, potential clients will think your advice doesn't apply to what that means is that even a few 1000 clicks a month on you, too, can be enough to get your business off the ground and see good results. Another important aspect about usually is that authenticity is came. Don't try to be someone you're not, and don't copy other people who might be successful in your to resonate with views. We want to develop your own style and your own approach to making videos. This will set you apart from all the competition out there and help build a brand being moth. Any unusual is especially important because it will be most likely showing your face and at least some of your videos, and people will be more likely to work with you if you seem sympathetic and trust worth so again, be yourself and don't just copy others. Lastly, what you also need to understand is that successful YouTube tastes a lot of time. Just like Google, YouTube will rank your videos for certain key words and phrases. Aspects that are taken into account here are obviously abused and video engagement, but also factors like channel age and regularity up loads. Since you most likely will be starting from zero first, growth will be very slow. This can definitely be discouraging. But keep in mind that some videos take months or even years to be noticed and promoted by the L. And like I said before, you don't need millions of used to push your coaching business. That means if you're starting out, your goal should be to regularly uploaded quality content and just trust in the process. Don't beat yourself up. If your videos aren't going viral and you only get a few clicks for video, it's completely normal because you two really is a long term game. This also means that it's not a good platform if you need quick money because growth is so slow. At first, it can take months or even years for a time. Investment to pay off if you need a quick way to get new clients, go with Facebook lead as instead and build an email list. So to end this video, the four main points you need to understand before starting to you to tell as a coach our number one niche channels don't make money through X number two. It's okay to be small. Three. Authenticity is king, and for it tastes hunt. Hail. Really, understanding these aspects of YouTube marketing will make life a lot easier for you and help me not stress out about the process. 35. Keyword research for your youtube videos: before you create a new video you always wanted to cure research. Video Key What research is all about finding words and phrases that people search for to find the videos that interest them, Since you Tube is the most popular video website out there, most keyword research poor videos focuses on YouTube search By now, it should be obvious why you do this, because when you're targeting a specific niche, you want to use their keywords, phrases and language to find your content. If you identify the key words they're looking for and also optimize your videos around that key word, your video can show up at the top of the search results. They're different ways of finding the right keywords for your videos, and we will go through them step by step. The 1st 1 is the most obvious, which is the YouTube auto complete. You probably noticed that when you search for something on YouTube, the platform suggests certain key words for you. What's so cool is that auto complete Onley shows popular keywords. In other words, you took is right there telling you this is what people are looking for. For example, let's say you were thinking about making a video about weight loss. Well, when you type weight loss into YouTube, you can see that it suggests other keywords related to that term things like weight loss, journey or weight loss, transformation, weight loss, motivation or weight loss tips. All these keywords are great potential video topics, and you should definitely include them in your titles and descriptions. What many people also don't know is that there is a second way to use auto complete when you type in weight loss and add a space afterwards. YouTube shows the suggestions we talked about before, and, as you probably noticed, all of them begin with the term weight loss. But how do you find keywords or phrases that end with weight loss? For that, you want to go to the beginning of the first word. So the letter w and wait and at an underscore and then a space afterwards, YouTube will show you all the key words that end with weight loss like meal prep for weight loss, aerobics, workout for weight loss or GS seats for weight loss. Pretty cool, right? The next tool we need to talk about is key were tool dot Io. As the name suggests, it's a cure tool for a bunch of websites and basically scales three auto complete method. Instead of manually entering all the different keywords one after another, this side searches for hundreds of variations, every keyword automatically showing you all of the results. The free version will only troll you a few results and no search warrant. But if you're really interview to marketing, the premium version quickly pays for itself. 1/3 option of finding quality keywords is through competitor analysis. That way you can see which keywords have already worked well for your competitors. You could do this either by looking at the most popular videos from a competitors general or by clicking on an individual video and checking their tags. Because tags are not shown publicly, you need to buddy. It's a Google chrome extension to your browser that analyzes videos and shows you all kinds of cool insights. One of them being the video tax and the last option you have to find optimize keywords is to go through your own YouTube analytics. You can see the exact words that people use to find your videos. Just go to studio dot youtube dot com than analytics and then reach viewers under traffic. Source. YouTube search. You can see all the key words that lead to your videos. Now, of course, in most cases you'll see keywords that you're already optimizing for, because people are using them to find your videos. But every so often, you'll find the key work that you're not optimizing for but still ranking for. So if you add that missing he were to your title and or description, you can get even better rankings for your video. 36. My youtube content strategy: When I create video content that I use for sites like YouTube, I follow a specific strategy that always includes the same steps in this video. I want to show you what those steps are to help you get started with video content marketing. Even though my strategy is not the most sophisticated, it does save me a lot of time and help streamline my business. It's a five step process that looks like this. First I do keyword research. Then I come up with a title. Next I write a script, then I record the video. Then I uploaded with the script as a description, and lastly, as an optional step, I sometimes also uploaded the script as a block post to my block. Let's go through each and more detail. First, the keyword research. This is pretty straightforward, and I already explained the process in the lesson on finding the right keywords. Basically, you want to find out what your students or clients are looking for online and then create content around that. Next we have the title. Coming up with a clear title is definitely an art because you want to find a balance between getting as many relevant keywords in there while still sounding like a natural and easy to understand title. So, for example, if you found that weight loss transformation is a key word that you want to rank for, you could come up with a video title like Unbelievable three month weight Loss Transformation. You want to be even more specific. You can add even more cures in the title. For example. Unbelievable. Three month weight loss transformation. My story in Germany Since both weight loss, transformation story and weight loss transformation journey show up on the YouTube auto complete feature, this would be smart additions to make. Like I said before, we still need to make sure your video title makes sense and isn't complete gibberish. Step three is to write the video script now. This is kind of optional because some people prefer to record videos without a script and just go with the flow. That's fine, of course, but not only will the script help you as a beginner when you aren't used to speaking in front of a camera, but it will also be important later on. For improved CEO riding a video script is kind of like writing a block post. Since you will be reading an offer teleprompter or something similar, it doesn't have to have perfect spelling or perfect grammar. If you feel like you don't want to ride out the whole script, you could also use a few key phrases as a reminder of what you want to talk about when you're actually in front of the camera. Step four is to actually record the video. If I recorded video where in front of the camera, I just put my phone slightly above my camera lens with a phone holder and then read the script off my phone that I used for that. It's called Perret Teleprompter, and it's free in the APP store. When I recorded videos that Air Power Point slides with audio, I simply read the script off of my computer screen and record my computer screen. There are several programs that allow you to do this such a screen flow for the Mac or can't Asia for Windows. Once the video is recorded, you go to Step five, which is toe uploaded to YouTube. Here's where the script comes into play because you will pace it as your video to Scripture that way. You do cannot only use your title to search for relevant keywords, but also your video description. This increases your chances of being found, and since you have the script anyways, there's no additional work. At this point, you're pretty much done, but there's another sixth step that is optional. You can also post your video script to your website and use it as a block post. This block post can be found on Google and further increase your online visibility. If you then linked to your video in your block post, you automatically create a back link, which improves your video ranking, and that's basically it. As you can see, the simple strategy can really help your video on website ranking. Without much additional work, make sure to give it a try and let me know how it works for you. 37. Setting up your first lead ad in facebook: like I said in an earlier video, I believe Facebook ads are still the most effective paid traffic source for small businesses and coaches, and it will most likely stay that way for the next few years. So in this video, I want to show you how to set up your first lead at in Facebook. Please keep in mind that there are two ways you can do this. You can either use Facebook's native lead adds function where you promote a post and email addresses are collected within Facebook Ory linked to your own West side, where you collect the email addresses in exchange for your lead magnets. In this video, I will only be talking about the second option because using your own side allows for more customization, and you have full control over the design and feel Decide. With that in mind, let's get started to set up any Facebook lead at you need a Facebook business manager account, so step one. Go to business dot facebook dot com and create an account. If you don't already have one, then the next step is to click on the three bars in the top hand, left corner and choose. Adds manager. This is where you create and manage all your Facebook ETS. OK, now it's time to create your at. Go ahead and click. Create Facebook does a good job to guide you through the process. Once you selected to create a campaign, you will see this. I know this looks like a lot of buttons and info, but bear with me. Basically, it's all about selecting your campaign objective on Facebook. You can choose from a handful of campaign objectives that met your advertising goals. We want to keep our lead at its simplest possible. So all we want to do is drive traffic to our landing page, where we will capture the email addresses so we will select traffic under consideration. Now, if you're already familiar with Facebook at you probably know that we could also have selected conversion in case we have a Facebook pixel install on our website. But this would add another layer of complexity at this point, and I believe for beginners, it's best to keep everything as simple as possible. After you've decided on your campaign type, let's give the campaign and name. This may seem like a fairly simple step but it's actually very important to adopt useful naming habits right from the get go. That way you won't be confused later on when you have dozens of campaigns in your dashboard , so make sure you pick a name that makes sense, and you probably also want to include the date range the campaign will be running for. For now, don't worry about a B tests and simply leave the two toggles as its When you click on Continue, you will be taken to the next page, where you have to define your target audience. Since you don't have an existing audience, we will create a new one. This is where it pays off. If you did your homework and define your ideal client avatar before. For example, if you're targeting men there are between 25 35 were also interested in CrossFit. You can select all those characteristics here as you build your audience. Facebook will display your estimate daily reach and tell you if your audience is too big, too small or if it's just right. You can target lights or interest on Facebook behaviors or demographics and create very specific audiences to use in your campaign. Setting up the right Facebook target audience is of huge importance for the final results of your ads because you only want to show you as to people who might be interested in what you have to offer. After you have selected your audience and scroll down, you get to placement by default. Facebook selects automatic placement, which can include Facebook, instagram and audience network, but usually it will use the placements optimized to give your best results. You can also choose to edit your placements if you have some info on what placements work best for you. Even though Facebook does a pretty good job at autumn izing your at placements, the cost per results can different quite a bit, depending on the placement you're using. That's why later on, you want to split, test different elements of your campaign to find out where your customers are and meet them there. The next step, then, is to pick the right budget for your campaign. This is done under budget and schedule. To keep things simple, I will assume you have a limited budget and only want to test things out with your first at so what? We will do is set a daily budget of $5 set the time of the ad for two weeks. That way, you will spend $70 in total and don't need to worry about spending a lot of money, even if your ads end up not being a big hit in the field optimization for ad delivery, you want to select either link clicks or land page views. Link clicks means that Facebook will show you asked to, those people were most likely to click on it here. It doesn't matter if the page gets fully loaded or not, whereas landing page views are clicks that fully load the website, which means there are more valuable than normal clicks. For now, let's just go with landing page views on the next page is where the magic happens. Here, you will design your ad and make everything look cool. Since we're keeping everything as simple as possible, you will select single image or video under media. You upload your image, and there are a few things you need to keep in mind. The recommended image dimension is 1200 times 628 pixels, the minimum with and height are 600 pixels. The recommended image form it's RJ Peck or PNG, and images with 20% or more of text could increase chances of rejection from Facebook To give you an example of what an ad could look like along with the at copy and call to action , here's one of my aunts that I used to collect email leads a while back. If you want to compose the video and read all the details, obviously under website you're out. You want to enter the euro of your landing page. If you don't have a landing page yet, don't worry, I show you how to set one up in a different video. At this point, you're pretty much done. Once you submit the app, Facebook will review it. And if everything is okay, it will go life right away or on the starting date that you define. I hope this step by step guide make things a bit easier for you and showed you how to get started. 38. Affiliate marketing intro: now that we went over how to sell your products with traffic from different channels, I want to show you how to add another income stream with affiliate market. As explained before, affiliate marketing is the process. By wishing a feeling it earns a commission for marketing another person's products. You feel yet simply searches for a product they enjoy that promotes that product and burns a piece of the profit from each sale they make. The seals are trying my feelings from one Web site to another affiliate. Marketing is huge in the health and fitness niche, and there are people making millions with it now. As beginner, you shouldn't expect to make that much, but it can be a nice citing. So in the falling videos, I want to show you a few simple ways of creating feeling income streams that you can set easily. Let's get started with the 1st 1 39. Writing blog posts with affiliate links: in this video, I want to show you how to write a block post with affiliate links to products you want to recommend to your readers and audience. The great thing about this business model is that, aside from the initial time, investment off writing the block post using a few links is very passive. There is very little, if anything, that you need to do or maintain to continue making income from a few links. No emails. Webinars, no promotion. This could be a great thing if you're a pressed for time and want to create a different revenue stream that is easy to maintain. Sounds amazing, right? But there are a few drawbacks. First of all, people won't just buy a random product you link on your website. They need a reason to buy it, and they need to trust you and the recommendations you give now. How can you build this trust quickly and effectively? This actually starts before you write your post. You need to have a recognisable brand and be genuine about the products that promote. Even if you're promoting someone else's product, people still need to be able to like and relate to you So from the start, try to build a relationship with your audience through good emails, great content and also talking about your weaknesses and setbacks. This is the essence of building a brand and a sustainable online business. Okay, assuming you're already working on all of this and want to write your first feeling it block post, how should you structure it? I will now show you my four favorite types of block posts that are proven to bring an income and grow your business number one. A list of tools or services No matter what niche for industry year in, there are always some sort of tools or services that can help your readers. It's your job to help them understand what is out there and give guidance on where their money is best spent. For example, if you start a supplement website, you can compile a list of the best supplements for more energy and mental focus, along with the help who guide on how to take them. You want to provide value and also offer an opportunity to make a feel it sales in the end . Number two. A product review. If there's a product or service that you use that you think would also benefit your readers , then, right about your experience. You've already built a trust, so you might as well tell them about the products you're using regularly. For example, your post could include an in depth review of a digital course. There are many courses and e books that have a feeling programs, and if they help you, why not recommend them to your readers? Or you can create a negative review of a product that you didn't like. Even though a negative review probably won't help you make affiliate sales, you build trust that way and can link toe alternatives that you like better. Number three is a product comparison. This is similar to a product review, but you actually compare two or more products in the same category. For example, many people, including me, research for the best hosting platform before they registered their website. I already had a few hosting platforms in mind, but just wanted to hear someone else's opinion. These types of posts are great because your readers are interested in the products and ready to buy, but aren't sure which one to pick by creating an article that helps to sway them towards one. You have the best chance of getting an affiliate commission, and lastly, a resource is Paige. Resource is Paige doesn't have to be a normal block post. It can also be one of your top pages you link in your main menu on your website. Simply list the top products you regularly use and quickly explain why you like them. As always, make sure to list products and services you truly have used and like because the site will be so prominent on your block, chances are higher that your readers will stumble upon it and maybe make a purchase. So there you have my four favorite types of affiliate block posts. They're fairly easy to implement. Just make sure to not expect to get rich overnight. S E O takes a while to start working. It's not the type of thing that you can implement one day and immediately see results a week later. Generally, it takes a few months for a block post to rink, and it usually gets better and better as time goes on. So you're Ophelia Post may take 4 to 6 months to bring in any income the beauty after that is if you have done a great job of implementing s CEO, your post will climb in the rankings in the falling months and years. 40. Making affiliate sales with youtube videos: similar to an affiliate block post. You can also create video content and posted on YouTube, along with a link to the product in the description. The best way to make affiliate sales on YouTube is usually through product reviews. You explain the features of a product in front of the camera and also talk about your experience and what you liked and didn't like, depending on how sophisticated and high quality you want your video to be. All this can take from a few minutes up to a couple of hours. But because if you income, it's so passive it's still worth the time investment, because once the content is out there, you don't really need to do anything else. So how do you get started with video reviews? You can use the following structure to help you get an idea of where to start First. The product specs were unboxing than showcasing the product. Third, your experience, what is good versus what is bad and lastly, your recommendation should you buy. So what I suggest is that you start your video talking about the product itself and what exactly it includes. So if you recommend a fitness supplement for example, you can talk about the ingredients, what it's supposed to do and where you found it. You can also turn this into an unboxing video, which are always popular on YouTube. Next, I suggest you showcase the product, show people what it looks like and how to use it correctly. Now, if we use the same example off the supplement, this won't be very spectacular because recording yourself taking a pill or drinking some powder isn't all that exciting. But you can still talk about other things like taste, texture and so forth. Try to explain as best as you can, what using the product would be like Just don't be one of those YouTube videos where the reviewer did nothing. Using the product gives inside an opinion. This is what your viewers are looking for. Also, make sure to show yourself in the video, make it clear that you have the product in your possession and that you've used it. Look at it, hold it and talk about it. Naturally, this builds a stronger relationship with your audience, which makes your review more trustworthy. Step three is to talk about your experience with the product. Did you like it. If so, what exactly did you like and why? As I said before, it's also okay to do reviews for products you didn't like. You can always linked to other products you like better, and this also helps build trust with your audience. Lastly, I would include a short conclusion where you give your buy recommendation. If it's a product you like, tell your audience why you believe they should also get it. If it's a product didn't like talk about why you believe they should avoid it. This just creates a clear call to action and a great ending for the video. 41. Online Business Motivation Intro: I believe that starting an online business is about more than just wanted to make money for me. It's also a lifestyle and mindset. If you want to be successful, you need to learn to cope with difficulties and think solutionary it. You also need to stay motivated over long periods of time and will definitely experience setbacks to prepare you for all of this and show you how the whole process can still be fun . I created this section of the course, which is all about motivation and mindset. We will talk about things like how to deal with difficult customers, how to deal with too many emails, how to develop the right mindset and how do not lose track of your goals. Together, they will help you grow your business even faster and enjoyed being an online entrepreneur even more. 42. How to deal with difficult customers: When you are building an online business, you will quickly realize that it's impossible to make everyone happy. No matter how good your product is, it will never be good enough to satisfy everyone. Think about it. Even Harry Potter got bad reviews on Amazon. So how do you deal with bad reviews or difficult customers? Well, in this video, I want to show you how to do it correctly to disarm unhappy customers and win the Mech to your site again. First and foremost, you want to listen When someone complains about your product, don't answer outright. Instead, let them have their say and carefully think about what you will respond. What you need to keep in mind is that in your online business, you will mostly communicate with people via email. That means you don't have the same dynamics, is in retail or even over the phone. Sometimes your replies will also be public in a review section, for example, so you want to do is build report through empathy. I apologize that your product didn't fulfill their expectations and then show that you understand their position. Tell them that you value your customers and that you would be happy to give them a refund. This alone can make a huge difference because they will see that you actually care about their experience with your product. Next, don't argue. Trying to correct an angry customers Probably the worst thing you can do. So instead, accept that your product wasn't right for them and move on. Don't get too emotionally invested in this. If you have a quality product that you're proud of, there is nothing to worry about. A few unhappy customers won't break your business, and it's just part of the game. Third, don't be afraid to give refunds. I know pretty much every business owner hates the word refund. After all, it will hurt your income and livelihood. But if someone truly isn't happy with your product and just doesn't like it, make two offers. First, offer them to improve your product based on their feedback and then, if they still aren't satisfied, offer to give them a refund. That way, you again show that you value their opinion, and Arntz ingredient, faceless person will only cares about money and lastly, never take it personally. I said this before, but cannot emphasize this enough If you run your business with integrity and are proud of your products. You don't need to fear bad reviews or difficult customers. They will still be there, of course, but it won't hurt your overall performance. Remember that the customer doesn't know you that well, and many times they're just venting frustration and maybe just had a bad day. Always have a win win attitude where you try to compromise while being pleasant and nice about That's the two secret to taking care of your customers. 43. How to deal with email overload: Once you start your online business, you will quickly notice how time consuming e mails can get. At first, it might just be a minor inconvenience, but once you get 50 or even 100 emails per day, you definitely need a system to stay on top of all this. So here are my favorite email management tips that can help you save time and raise productivity. They have helped answer my emails faster, better and with less energy involved. That way I can focus on the most important aspect of my business, which is to create quality content for my audience. Tip number one. Choose a regular time each day to answer emails. Here's a good rule of thumb. Unless your job is email driven, the amount of time spent on emails should not exceed 10 to 15% of your work day. The reason for this is that emails are usually not very productive in the sense that they don't add value to your business, and sometimes they're even a waste of time. Do not let the floods of emails get out of hand and rob you of your energy. Established a regular regiment of answering emails on Lee during a specific period each day off course, There may be an occasional exception, such as when you have an important email from a very important customer. But for the most part, stick with the time frame so you can be more efficient with your work tip number to let people know we only answer emails during a certain time of day. This builds on the first trip, often times. It makes sense to add a short disclaimer in your signature that you only answer emails once a day and that people can expect to hear from you within 24 hours. But no less than that. This creates the right expectations and trains people to not flood you with unnecessary info via email. The reason this is so powerful is that if you reply within a few minutes, people will notice and often send more and more emails because they know they'll get an instant response. Think about it this way. You're in charge of your time. Stick to your email schedule and teacher clients to respect that took number three. Prioritize your emails and Onley answer the most important ones. Many times you will get emails that don't necessitate a response. These can be thank you emails or conversations where everything has been said. But you could theoretically reply one more time, resist this urge and instead focus your time on the most important emails that need your attention right away. One of the most important rules of successful time management is to separate the important from the urgent by prioritizing your emails and answering on Lee the most important and most urgent messages. You can dramatically increase your productivity. Tip number four save and review your most important messages before clicking sent. How you communicate with your customers and clients by email is important. While I don't believe you need to write perfect emails every time I have to admit, I often oversee typos and other mistakes. Sometimes I will notice them the second I hit send when it's already too late. A quick fix for this, if you're using Gmail, is the delayed send option. Your Gmail will wait 10 seconds after you hit the send button before actually delivering the email. It's super simple and can be activated in your settings to wrap up this video. If you feel like emails are taking over your business, you can either control them or let them control you. A good entrepreneur manages emails wisely and as a result, will create more value in less time. 44. The right mindset: If you start an online business and begin selling your products where your coaching services, you also need to adopt a certain mindset to succeed. It took me years to fully grasp this. So in this video I want to talk about the right and wrong way to think when going into this , to be a straightforward as possible, the right mindset you need to adopt for online business Success is not that of a product owner or coach, but that oven entrepreneur. When we think of entrepreneurs, we usually imagine hyper successful people who build $1,000,000,000 companies from scratch people like Bill Gates or Elon Musk, but their extreme outliers and not representative of what I mean. The essence of adopting the mindset of an entrepreneur is to think in terms of the resource is you have available and how to use them most efficiently. The's resource is aren't just money, but also time, energy and motivation. Knowing how to use them correctly is probably the most important skill you can learn. It becomes necessary the moment you decide to live outside the normal corporate life and offer your own products and services to the marketplace, so to help you adopt this vital mindset. You're a few tips you can use to start thinking like an entrepreneur. Number one work in an area that you're passionate about. Long term success requires a lot of dedication and hard work. Unless you actually enjoy what you're doing, you will not be willing to put in the hours needed to succeed. So if you're spending most of the day dreaming about how you'd rather be doing something else, think about how you might be able to pivot in that direction. If you're still deciding on which niche or industry to go, and make sure to think about this carefully and try many different things, it's better to take your time and see where it goes than to commit too early to a path that you don't like. So if you're not passionate about what you're currently doing, don't feel stuck. Instead, think about how you can apply your skills elsewhere. Number to start hating inefficiency. Time is the most valuable resource in life, so make sure to be ruthless with it. If you find yourself spending too much of it on unimportant task or responding to emails, you have to change your routine. Entrepreneurs don't have a high tolerance for inefficiency, and because they run their own businesses, they can fix these types of problems quickly. When doing that, always think solution oriented instead of problem oriented. Don't be overwhelmed when a situation looks difficult. Take a step back and see what's in your power to improve the situation. Usually a quick brainstorming session along with a good cup of coffee. Already do the trick. Number three. Think long term. I know that there are countless of business schools out there preaching that you can see all my success overnight if you just use their system. Usually these claims were overblown or taken out of context. The truth is that, yes, the Internet comes with many great opportunities, but it still takes work and time to see the fruits of your labor. There will always be setbacks, and many times you will even think about giving up. You kind of have to accept this emotional roller coaster and please realize that it will get better as your business gross. That means you have to have patience and give it time Onley. If you think long term and put in the work today. Can you reap the benefits later and number four actively look for opportunities. The last step I want to give you is to always keep an eye out for business opportunities. My dad would always say that as long as there are problems in the world, there is money to be made solving them off course because they're modern world changes so fast you need to constantly innovate and reinvent yourself to stay in the game long term. But this process doesn't have to feel like a chore. In fact, I enjoy it to brainstorm for new products I can offer my customers and new ways to grow my business. Remember toe always have fun doing this. Becoming an entrepreneur is a major decision, but in the end it definitely pays off. 45. How to not lose track of your goals: starting an online business and staying on track his heart. In the beginning, you will certainly be motivated. But as soon as you face your first major obstacle or set back, things will change. You get caught up frustrated over work and start questioning whether all this is worth it. Don't give these thoughts too much attention. In fact, there are strategies you can use that are proven to help you stay motivated and reach your goals. Prompter following them will make it a lot easier to build your business and fully commit to the process. This lesson is about these strategies. You see the key here is to put a plan in place. When you have a plan to stay focused, you can anticipate obstacles and write down solutions for them in advance. That way you won't be surprised and can keep your motivational long term strategy. Number one is to write down your goals. I should actually call this strategy zero because you should already be doing it. If you haven't written out your goals, then you're missing out the most important part of effective goal setting. When you don't write your goals down, they stay in the abstract. They're less really, even if you think there are a serial as they can be, The truth is that you need to write them down and get very specific about them. I like to use the smart goal setting method that we went over in a different video. Using it is called Active goal setting, which is the direct opposite of passive cool setting that most people engage in passive goal setting simply holds the goals in your mind. While the details might be sword out somewhere in the confines of your thoughts, it's still in the abstract because it's never been put into words and details. For you to look at Strategy Number two is to have an action plan to reach any goal you need a plan. A plan is what helps you move from point A to point B without getting distracted. Creating an effective plan doesn't have to be difficult. In fact, all you need is to break down your big goals into smaller milestones that you can reach on a monthly, weekly or even daily basis. For example, to create this video course, I set myself the goal of finishing three video lessons every day. I knew this was enough to get the course done within a few weeks, but not enough, so I would feel stressed from all the work. Make sure to create a long term plan that includes all important details but realized that it can and should be changed along the way. If you see the plan isn't working, all you have to do is slightly adept and change it. It doesn't take much besides consistency. Strategy Number three is to remove distractions. Once you have your goals and game plan written down, you need to do one thing before actually getting toe work. Make sure to remove all possible distractions from the environment. This can include things like finding a quiet spot toe work where you won't be disrupted by other people. Turning off your phone wear on the computer and telling your friends you cannot meet them during certain hours that will be dedicated to your online business. These are just examples, but you get the idea. Distractions are like time thieves that will take from you without giving anything back. Make sure to not let them into your workday. Of course, once you're done with your work, and hit your milestones. You can and should enjoy yourself. Strange in number four is to track your progress. One crucial way to stay focused on your goals is to track and analyze your progress. Think about it. How would you know where going without tracking your progress? It's basically impossible. Every quantifiable goal should be tracked and analyzed on a regular basis. Track the numbers that matter and evaluate them. Also, don't beat yourself up if you aren't reaching all of your goals. This is normal and actually a good sign, because that means your goals aren't too easy. Use all this info as a feedback on how to improve your work and what to do in the future and lastly strategy. Five. Actively work on your motivation and develop habits. Did you know that there are proven techniques to keep you committed to a project over long periods of time? Research has found that while motivation can fade pretty quickly, what keeps us going long term our habits and unlike helping someone be motivated about something which is extremely difficult building habits is pretty straightforward. I'm not going to go over the process now, but if you're interested check out my motivation, inhabit building courses and implement the strategies I show there. Understanding the difference between motivation and habits is really a game changer and will make all the difference in your results.