Online Marketing Web Traffic Secrets | Matt Grosz | Skillshare

Playback Speed


  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x

Online Marketing Web Traffic Secrets

teacher avatar Matt Grosz, Entrepreneur Digital Marketer

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

7 Lessons (16m)
    • 1. Intro Online Marketing Web Traffic Secrets

      1:14
    • 2. Web Traffic Basics

      3:13
    • 3. Free Traffic Methods

      4:33
    • 4. Paid Traffic Methods

      2:21
    • 5. How To Track Your Web Traffic

      1:08
    • 6. Prepare To Launch

      2:35
    • 7. Final Thoughts

      1:20
  • --
  • Beginner level
  • Intermediate level
  • Advanced level
  • All levels
  • Beg/Int level
  • Int/Adv level

Community Generated

The level is determined by a majority opinion of students who have reviewed this class. The teacher's recommendation is shown until at least 5 student responses are collected.

50

Students

--

Projects

About This Class

If you are struggling to get web traffic to your website, blog, or affiliate links. This course can help you learn both paid and free traffic methods that can help grow your business online. Overall this information is best for those that are new to online marketing. Although intermediate students could learn some new tactics to boost traffic to your website too. Discover free tools that are available online and use them to get targeted web traffic that can last for many years. 

Meet Your Teacher

Teacher Profile Image

Matt Grosz

Entrepreneur Digital Marketer

Teacher

Hello, I'm Matt. I enjoy learning and teaching ways that allow you to build a business online. My background is in marketing and sales I have been enthusiastic about it for two decades. I think you should always be educating yourself and in the constant pursuit of becoming better each day as well as helping others along the way.

See full profile

Class Ratings

Expectations Met?
  • Exceeded!
    0%
  • Yes
    0%
  • Somewhat
    0%
  • Not really
    0%
Reviews Archive

In October 2018, we updated our review system to improve the way we collect feedback. Below are the reviews written before that update.

Why Join Skillshare?

Take award-winning Skillshare Original Classes

Each class has short lessons, hands-on projects

Your membership supports Skillshare teachers

Learn From Anywhere

Take classes on the go with the Skillshare app. Stream or download to watch on the plane, the subway, or wherever you learn best.

Transcripts

1. Intro Online Marketing Web Traffic Secrets: Welcome to online marketing, web traffic secrets. Discover the right way to get traffic to your website blog are affiliate links. You'll also learn conversion hacks that help you save you time and money. If you have an online business and you're not getting traffic, let's face it, you're not making money. When you complete this course, you'll learn how to increase your web traffic, how to convert it, and strategies that can grow your business for many years to come. I spent literally thousands of dollars over the years with lots of trial and error. Now you can learn how to avoid these mistakes that can cost you your time and money. According to web searches, the ten most common challenges faced by online businesses. The right product to sell, attracting the perfect customer, and generating targeted traffic are the top three. Now you can discover how to overcome all of these top ten challenges in this course and much more. So who can benefit from online marketing, web traffic secrets, affiliate marketers, e commerce site owners, bloggers, and online marketers. If you have a business online this course for you, newbies will find this information especially powerful. So let's get started. 2. Web Traffic Basics: Web traffic basics. Did you know not all web traffic is created equal. Why is that? Well, because just getting traffic is only half the battle. You need to go for quality traffic that matches your product or service. And this means before you start investing on ad campaigns are spending time on SEO strategies. You need to focus on three things. First, you should know your audience. You lower some questions to ask yourself. What is your dream customer? What problem does your customer have? What solution do you provide? Once you can answer these questions, you put yourself in the position of your customer. Now you can think of ways that you can craft a message for them. And number two, free or basic traffic, both are good, but which one do you use first? Or do you use and both? Well, free traffic usually requires time and patience. And it also requires knowledge of SEO, as well as investing in tools that can help you find targeted keywords that are profitable with low competition. That being said, pay traffic can be expensive and sometimes there's very little to no advertising budget. And number two, free or paid traffic. Free traffic is requires time and patience and knowledge of SEO, as well as investing in tools that can help you find targeted keywords that are profitable with low competition, pay traffic can be expensive and sometimes there's a very little or no advertising budget available. So the other thing about pay traffic you need to keep in mind is there's a strong learning curve. You might end up breaking even or even losing money. So what can you do about this? First, you need to know where and how to invest your ad dollars. If you have a strategy in place before starting your advertising campaign, this could cost you a lot of money and leave you with poor results. Number three, your 247365 cash machine. Imagined a salesperson that works for you, 247365. Even when you're asleep, this machine is making you money. To sound too good to be true. Let me give you two examples. Amazon.com and BestBuy.com. These websites and many others earn millions of dollars and even more every month. Your Business Online does you're selling for you 247365. Is there to help you make money? Here are some tips to help you make the most of your online business. Number one, never waste a visitor. Makes sure you're capturing leaves on your website or landing page. Number two, you focus on the outcomes, the feelings and the emotions of the people you want to serve, put yourself in their shoes. And number three, reverse engineering website, start with the end goal in mind and work your way forward. Not the other way around. 3. Free Traffic Methods: The best free traffic methods. There are many free traffic sources, but which one is the best for you? The question can be answered by the niche you're in. With that being said, I will cover free traffic sources that are good for most niches. Below. Getting Started, Let me ask you just a few questions. What, why should you use free traffic? The best free traffic methods, give you free website visits for years, that there's a low barrier of entry. It's free. You get high quality traffic that's interested in your product or service. Let's get started. The best free traffic methods. There are three main websites that worked great for getting traffic. For free. Here are the top three. Number one, YouTube. No matter what nice short in, there is someone that wants to watch a video on it. And that's where you come in by creating YouTube channel that can drive tons of targeted visitors to your site. After you create your channel, have two or three videos ready to upload. This can give you a boost in views. You should schedule a new updated videos at different times of the day and focused on creating new video every day. If you have the time, I'd recommend two or three videos every day, especially in the beginning. According to top YouTubers, it usually takes a 105 videos just to get noticed on this platform. That means you need to be consistent and eventually your hard work will pay off. Number two is Cora. This is a question and answer site is simple and free to sign up. According to Wikipedia, core received 590 million visitors per month in 2020. I'm sure you'd like some of that traffic for yourself. It's easy and let me show you how search for questions that relate to your niche. And then answer it was several welfare out paragraphs. After 36 months, you should be getting a steady flow traffic. And Cora, make sure you don't spam. Your links on core are give short answers because this can lead to you getting suspended or band. Like all free traffic methods. Core takes time to build up. But once you do, you can reap the rewards. Always use information that's useful. Because this can also help you get up voted. And potentially This will help you get seen by more visitors. A good goal to have is 100 questions answered as quickly as possible. Number three, Facebook. This is one of the most popular social media sites, although it can also help you bring in loads of traffic for free. There are two ways to get Facebook views. First, go to Facebook groups. This can be an excellent free source of traffic, especially if you do it the right way. You should first locate related groups to your niche. Follow them to have at least 100. Then introduce yourself. After you've done this, you should also offer something of value such as free tips, video are a PDF. You will need to build trust before you are considered a source of authority in your particular niche before anyone will take you seriously. Once you have been recognized as a valuable member of the group, you can bend, then begin promoting your product or service. Then anyone interested that wants to contact you should do so directly. Then communicate with them off of the Facebook group. Never leave your website are other links when posting and groups. The next way is using a Facebook page. Creating a Facebook page is another way to drive traffic to your site. Once you have completed your page, be patient because it can take anywhere from three months up to a year. Before your Facebook page we'll take off. You should post fresh new content to your page at least weekly and engage with members regularly. Invest in some Facebook's ads can also help speed up this process. 4. Paid Traffic Methods: If you want immediate traffic to your website, paid traffic is the way to go. There are essentially three paid traffic sources that are best for beginners. The first one is pay-per-click PPC advertising. It's newbie friendly and very effective. The reason I like PPC as is that you only pay when someone clicks through to your site. I recommend Google ads are being ads because they are very similar. Offer a lot of important tools that will help you with your ad. Starting with the most popular of the two options. Google Ads uses ad auction to determine which ads are displayed for certain query. To help you excel over your competition, it's a good idea to perform keyword research before placing your ad. You don't want to skip this step is crucial in helping you find profitable low competition keywords. Look for relevant keywords that are frequently searched and are not expensive. For paid ads and easy to rank for. Being ads are similar to Google ads and reach 63 million searches that are not reached with Google AdWords. In my opinion, being ads are better for newbies. It can also be more affordable. Try both and decide for yourself. If you want to start a PPC ad campaign with Google or Bing, look for coupons, I can offer you up to $200. Number two, social media advertising to help you decide which social media platform would work best for you. Start by matching your nice with a specific keywords or interests that were reached your intended target audience. The top two best newbie friendly social media platforms at this time are Facebook ads and YouTube ads. Once you have decided the social media platform, you want to run ads on, make sure to create content that is gauging as well as eye-catching. Last but not least, number three, banner advertisements. This is one of the easiest and basic types of online advertising. Although to be successful, you need to make sure your ads stands out and has a strong call to action. Banners that work well are odd, ugly, and create an emotion. This can also increase the clicks on your banner. 5. How To Track Your Web Traffic: How to track your web traffic. Anyone with a presence online needs to know how their site is performing. Not only that, if you were spending money for advertising, you need to know how those ads are performing as well. Are you losing money? Are you making money? There's no way to tell without tracking your ad. This is crucial to your success online. With that being said, I'll reveal free and paid traffic tools. The first one is Google Analytics, is a free tool and I highly recommend it allows you to dig deep into your web stats and break it down into numerous ways. Up next, site meter, it's another free tool and it's great for bloggers. If you get more than 100 thousand monthly visitors, you can upgrade to their premium plan. Last but not least, is click magic. I use click magic whenever I run a paid ad campaign. This tool is not free, but they do offer a free trial. When using this tool, it allows you to know who clicked on your link and where the clip came from. In my opinion, this is a must have marketing tool. It can also help you learn if you need to stop a paid ad campaign are if you scale it to make more money. 6. Prepare To Launch: Prepare to launch day. You can decide if you want to use free traffic or pay traffic strategy to boost visits to your site, the best approach, in my opinion, is to use both free and paid. Because free takes too long, but gives you high quality traffic for years. And paid traffic can be expensive. And it has a long learning curve for some people, it could also be too expensive. The best thing about pay traffic though, is that you get traffic on-demand. So why not use both traffic sources? Let me show you how to use free and paid methods. Free traffic. Going back to the advantages of using videos for advertising as an expensive and free way to get traffic. Create a YouTube channel. And once it's completed, all you need to do is use your mobile phone to get started and look into the camera and speak as you were talking to a friend that makes sure to post new videos frequently. I recommend at least a couple a week. And if you are a camera shy, don't worry. You can still create high-quality videos with video software that creates images and voices for you. Pay traffic. If you are new to pay traffic, it can be intimidating at first, but don't let that stop you for as little as $5 or $10 per day. You can start with Facebook ads manager. And let me give you some tips with Facebook that can help you eliminate being rejected, are getting your ads ban. If you've never created a Facebook ad before, there's a chance your ad could get rejected. Here are a few tips to help you prevent that. Number one, do not ask for a comment like or share from your post. Number two, do not use before and after photos. This is especially important if you are in the weight-loss niche. Number three, avoid too much skin on your ads such as bikini, swimsuit. If your address rejected, read the Facebook terms of service because they can help you understand why your ads was rejected in the first place. Then you can resubmit it and get it approved. And as stated earlier, anytime you run a paid ad, makes sure to add tracking link and pixels to help you learn valuable information. 7. Final Thoughts: Final thoughts. Now you know that getting web traffic is easy. All you need to focus on is wi, i f m. This means what's in it for me, your customers will always be asking this question. The formula for success online is to solve a problem and have a solution. Align with your product, service, or offered. It's wise to mix free and pay traffic sources. Paid traffic is fast and can help you quickly build a list of prospects. Free traffic takes longer to get a result from, but it can give you quality traffic that can turn into a powerful passive income source over time. Avoid the mistake I made of trying to many social media platforms at one time, focus on one master and then move on to the next one. Lastly, some words of encouragement. Building an online business is hard work is definitely not a get rich quick scheme. That being said, Here are some words of encouragement to be successful online, be persistent, never give up. Always test yourself, read and constantly take courses. I hope you have enjoyed this course of online marketing, web traffic secrets, and found it valuable for your business online. If you have, please share it and stay tuned for upcoming new courses coming soon.