Online Course Masters - Gain Freedom with Your Own Online Courses in 2017 | Phil Ebiner | Skillshare

Online Course Masters - Gain Freedom with Your Own Online Courses in 2017

Phil Ebiner, Video | Photo | Design

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39 Lessons (3h 45m)
    • 1. Enroll Now!

      2:31
    • 2. Welcome & How Selling Online Courses Works

      6:03
    • 3. 3 Ways to Make Courses Students Love

      3:47
    • 4. Proof of Income

      2:51
    • 5. Ideation Choose a Course Topic

      6:07
    • 6. Validate Market Demand for Your Topic

      12:47
    • 7. Outline an Engaging Course

      6:05
    • 8. Case Study Outlines

      3:54
    • 9. Scripting vs Outlining

      2:17
    • 10. Choose a Course Style

      4:34
    • 11. My Recommended Equipment

      14:34
    • 12. Design Compelling Slides

      4:42
    • 13. Record Better Audio in Any Environment

      6:03
    • 14. 3 Tips for Composing Better Talking Head Videos

      3:13
    • 15. Choose a Great Background

      5:16
    • 16. Light Your Video

      12:03
    • 17. Case Study Lighting

      2:51
    • 18. Use Editing to Make Your Course More Engaging

      5:55
    • 19. Best Recording and Export Settings

      4:13
    • 20. Make Your Course Available to the World

      4:22
    • 21. Choose a Course Platform

      7:29
    • 22. Self-Host Your Course

      7:52
    • 23. Write Better Titles & Descriptions

      5:45
    • 24. Price Your Course to Make the Most Money

      5:03
    • 25. Launch Your Course without an Audience

      5:40
    • 26. Case Study Promo Messages

      8:39
    • 27. Phil Ebiner's Launch Strategies

      12:06
    • 28. Create an Automated Sales Funnel

      5:52
    • 29. The Tripwire Technique

      3:52
    • 30. Case Study Tripwire

      2:51
    • 31. Key Steps to Increase Your Income

      4:24
    • 32. Launch a Website that Works

      8:59
    • 33. Use YouTube to Sell Your Courses

      5:17
    • 34. Keys to Success on YouTube

      5:43
    • 35. Case Study YouTube

      3:54
    • 36. Use Webiners to Sell Your Courses

      7:18
    • 37. Use Podcasting to Sell Your Courses

      3:37
    • 38. Increase Income with Kindle

      4:10
    • 39. Thank You

      1:54
28 students are watching this class

About This Class

What is your ideal life? Does the word FREEDOM come to mind? 

Freedom from stress. Freedom from worry. Freedom from money. Freedom from bosses. Freedom to be with your friends and family.

Freedom to do what you love every day.

Ultimately, freedom is what this course is all about.

I want to show you how I've built a life of freedom by sharing my knowledge with the world. It's a wonderful thing to make more money than I've ever made before... by teaching others skills that will improve their own lives.

You want freedom, and you're either:

  1. Someone who has never created an online course before
  2. Someone who is trying to sell online courses, but isn't having as much success as you'd like

I can help you, no matter what situation you're in. 

THIS COURSE WILL SHOW YOU HOW TO:

  • Create online courses that actually sell
  • Come up with great online course topics
  • Validate your course idea to make sure it will be profitable
  • Design an engaging outline sure to get great student reviews
  • Understand the equipment needed to get started on any budget
  • Edit more engaging and super duper high quality videos
  • Launch your course successfully, even without an audience
  • Choose a platform(s) to put your courses on
  • Sell courses on marketplaces like Udemy and Skillshare
  • Self-host your courses with tools like Teachable and Thinkific
  • Build an automated sales funnel to sell your course while you sleep
  • Grow your own loyal following for your own brand
  • Use YouTube, webinars, blogging, and podcasting to sell courses
  • Increase your income by re-purposing course content

Along with the video content of the course, there are many bonuses.

BONUSES:

  • Downloadable resources and guides
  • An audio version of the course to listen on the go
  • Assignments that make you productive while taking the course
  • An instructor who truly cares about your success

I SHARE ALL MY SECRETS IN THIS COURSE

These are techniques that I use every day to grow my 6-figure business (having sold over $1,000,000 in courses since 2012). They are techniques that other successful course creators are using to build their own businesses.

IT WILL NEVER BE A BETTER TIME TO START TEACHING ONLINE THAN TODAY

The key thing to know before starting is that you don't need anything to get started.

You don't need an audience.

You don't need to know how to make videos.

You don't need to know how to teach.

You don't need to know how market.

You just need to be persistent. You just need to believe in yourself. You just need to keep your eye on the goal (whatever that may be - financial independence, $100,000 per year, an extra couple bucks for coffee, an avenue to share your knowledge with the world).

WHY AM I DOING THIS?

Teaching online has changed my life. It's helped me pay for vacations around the world, pay off $107,000 in student loan debt, pay for our wedding, invest for a better future, and purchase our first home.

Now I want to give back. 

In 2013, I started teaching other people how to create and sell online courses. Since then, thousands of people have used my techniques to create their own online courses and change their own lives. 

A lot has changed since 2013 when I launched my first online teaching training course. I've spoken with and interviewed hundreds of other online instructors to learn what they're doing to grow their online course business. I started the Online Course Masters podcast to document some of these conversations. 

While the podcast, my blog, and my YouTube channel are all ways in which I give amazing, high-quality, and valuable training to people like you, online courses are still the best way to take a student from A to Z. 

That's why I created this course - to walk with you through the entire process.

With our 30-day 100% money-back guarantee, there's no reason to hesitate.

I'll give you two more reasons why you should enroll right this second:

Your investment in this course will quickly be paid back even just by implementing some of the techniques I share with you. There are hundreds of gold nuggets to choose from, making this course the best investment in your own education and future success.

While today is still the best day you can get started with creating and selling online courses, it will get harder for course creators as the markets get more and more competitive. You want to start as soon as you can (like today) to take advantage of this growing market. Instead of struggling and trying to do everything yourself, just learn from someone who has already figured it out. 

I CAN'T WAIT TO SEE YOUR SUCCESS

In the first section, I give you 3 ways to improve your courses right now to get better course reviews!

See you inside!

Phil

Transcripts

1. Enroll Now!: you're here because you want to make money as an online course creator. Maybe you've never created an online course, or maybe you've created some courses, but you want to make more money. You want to be more successful. You want to teach more students. That's what I'm here to help you out with. My name is Philip Dinner, and I'm a best selling online course creator. Over 250,000 students have enrolled in my courses and learn new skills, and I've taught thousands of people just like you, how to make more money and how to make better courses themselves. I'm so excited to teach you the exact strategies that I've used to sell over a $1,000,000 in courses to make enough money to pay off over $100,000 in student loans, pay for my own wedding travel around the world and even buy my first house. And at the end of the day, it's not just about making money for my courses. It's about helping people to live a better life. If you've been thinking about creating online courses, but you need someone to help you, you need to see exactly how it works. You need someone that has done it before to show you what works and what doesn't work. Then this is the perfect course for you. This course is completely updated with my latest strategies and techniques for success. How to validate your first course idea how to make great professional courses on any budget , how to publish and promote your courses on a variety of platforms from the big market places like you to me to sell posting on your own site. And then you'll learn how to expand your business and increase revenue. I'm so excited to build a community of online teachers in this course who can support each other, inspire each other and learn from each other. Along with the video lessons of this course, you'll get access to downloadable Resource is and guides and an audio version of this course, so you could learn on the go. As always, I have a 30 day, 100% money back guarantee, so there's no reason to hesitate. The investment you're about to make to enroll in this class and educate yourself will quickly be repaid by taking action and implementing the techniques inside with the online learning market, expanding internationally and by the billions every single year. Now is the time to start creating online courses. I thank you for your time, and I can't wait to see you in the course and can't wait to help you become a best selling course creator. 2. Welcome & How Selling Online Courses Works: you just took an amazing first step into creating your next best online course and having the most success with it. Whether you're completely new to creating online courses or you're a veteran or you're somewhere in between, this class will help you create better courses and make more money from them. So in this video, I want to welcome you and thank you for enrolling and talked a little bit more about the structure of this course, how online courses actually work, and then my personal secret to success. This course is all about what I have done specifically every exact step that I have done to have success, and I hope that it can help you replicate my success. And I'm gonna be getting MAWR into the numbers in the next lesson. But I've sold over a $1,000,000 in sales with my own online courses. With my online courses, I've paid off over $100,000 in student loan debt. That's a lot of debt. I've paid for my own wedding, traveled the world and even purchased my own home with my beautiful wife Isabelle. So this course is structured in the way that you are going toe actually create a court. So it starts out with coming up with the best course idea, validating your course beforehand so that you know, when you launch it, it's going to be successful. Then we're going to launch into the course creation process. You'll learn different types, of course, videos that you can create different types of lessons. How to create an amazing course outline that keep students engaged, what equipment I recommend and what you can use even on a budget to create amazing, high quality courses that look professional and really do teach students in the best way. And then I'm going to show you exactly how to create lessons. Design slides, designed different types of lessons, used editing to create mawr, engaging classes and then how to export it at the highest quality possible. After that, we learn how to publisher course. This is about where you can publish that. We'll talk about course marketplaces like you to me, skill share and a number of others that I've had success on, plus self hosting your courses after learning out of publish and launcher course, giving a specific step by step strategy of launching your own course, we'll talk about more promotion strategies and really growing your own business and brand. How do you take it to the next level with this course and with the next course is that you create using things like YouTube, podcasting, webinars and at your own website. Walking through the best practices for creating website that actually convert to purchasing students. We'll cover all of that in the latest lessons in this course is in the key to success is making sure that you get high quality reviews of your course. If you can do that, and if you have people actually watching your course, then you're going tohave success. Most of my personal sales from marketplaces, ones that I'm not selling on my own come from search engine optimized courses, meaning that my courses rank high in the search engines on places like you to meet or skill share. And the way that I get my courses to rank high is with lots of great reviews and lots of people actually engaging in the courses. So how do I do that? Well, first, I make a high quality course that will get high reviews when students who actually want that course and role in the course. So first you need to match the students expectations. You don't want to make promises that you can't keep with your course. You want to have people enroll in your course and have their expectations matched. And if that happens, they're going to give a good review for your course. The next thing is driving my own traffic to the course, getting some initial students in there so that their lessons are being played. Practical exercises are being done. Students are asking question, and this engagement also helps increase the key word ranking or the search engine ranking of our courses. That's how I've had a lot of success. Now. You might be sitting there saying, Well, that's great, Phil, You have been doing this for a long time, and it's easy for you to get a ton. Of course, students in your course is when you lost them. But I didn't start out that way, and you don't need to have an audience when you start out. When I started, I had no website. I had never taught a course before. I had never really taught anything before and no following on social media. I didn't have a YouTube channel and I started from scratch. And really, the secret to my success has been content, content, content, content, creating a lot of great courses, but also surrounding content that relates to my courses, like blogged articles, YouTube videos, being on podcast, doing webinars, doing all kinds of other content that drives people to my courses. And it took me a while to get to where I am today. But with this course and with all the secrets that I have now and all the tactics that I have now, you can do it a lot faster. So that's how this course is going to work. That's a little bit about how creating courses actually works, and that's how I'm having success. We're going to dive in a lot deeper in the next few lessons and sections to teach you exactly step by step, how to do these things again. Thank you so much for enrolling in the class. I'm so excited to have you here and, like I say with all of my classes, I know it's not going to be perfect when I launch it, So if there's anything that I can do to make this course better for you. Specifically, reach out to me, send me a message and give me some advice for making my own courses better. That's another way that I make sure that I have good reviews is by responding to student feedback and actually taking action. So that's something that you can do in your own classes as well. Oh, I'm so excited to brain dump all my might, secrets and all the things that I've learned over the past half decade of teaching online courses, So let's get straight to it in the next few lessons. 3. 3 Ways to Make Courses Students Love: Here are three things that you can do right now to start making your courses better, making your students happier and getting better reviews for your course. Number one is to make sure you add supplemental resource is to your course. This could be anything from a Pdf download two additional video lessons or the audio version of your course, even if you're just taking your entire course outline and creating a pdf out of it and giving it to the students at the start of the class. This kind of supplemental download will make students happy. They just love downloading things, whatever it is. Of course, you do want to make it beneficial, but whatever it is doing its air going to perceive your courses having more value if you have more downloads in it. One example of doing this was in my photo shop class, where we had practical exercises, and we included the Photoshopped files in any of the photos or the graphics that they needed to complete that exercise. It's easier to get students to take action if you just kind of spoon feed them. If you give them everything they need to take action now It was easy for the photo shop course, but you can do it really with any course topic as well Come up with assignments and give them resource is to help them out. The second thing you can do is to add talking head footage and cut away footage or B roll, as we sometimes call it thes air. The shots that you cut away to that provide examples or more demonstration of what you're talking about, and it's often better than just a slide with some text First, talking head videos are going to make your courses more engaging. Just the fact that I'm here looking at the camera, looking at you directly in your eyes, build some sort of connection with you. It's not impossible to build that connection just with my voice over some slides, but it's easier to do via talking head video, and it doesn't have to be hard. We'll talk about in this course how to create great talking head videos with whatever kind of equipment and whatever budget you have. Then, aside from the talking, he had video adding screen cast examples or actual video examples. Demonstrating what you're talking about just adds to the quality of your course, and it helps teach better than just again a slide based course. And then the third thing you can do is to keep your students engaged after enrolling in the course, so send them messages, educational announcements or e mails with bonus ideas, tips, content. If you have a blogger article or a podcast, you listen to that you thought was interesting that your students might like and why it might help them out. Send it to them. They might find it valuable. A swell. You can also do things like holding competitions or challenges within your class, telling your students to take action and to compete with the other students in your class. If you came, give away some sort of prize. It will really encourage people to take part in your competitions. In my photography class, we gave away an Amazon gift card, and we had hundreds of students submitting their best photos of the year for our annual competition. This kind of activity can also build a community within your student base, and that will also help your students find value and enjoy your class better all going back to getting more reviews, which helps your course ranking and helps convert students potential students into buyers of your course. So these air three things that I want to just lead off within this course three things that you can start right now doing with your own courses and three things toe. Keep in mind if you're creating your first course for the entire process, from outlining to production toe launching and after your launcher course, Thanks a lot and we'll see you in another lesson. 4. Proof of Income: in this video, I'm going to give you a little bit more about my backstory and talk about where I'm at today. Now, this is kind of an optional lesson for some of you because maybe you've listened to a podcast where I've been interviewed. Maybe you've listened to my own podcast or read a bit about me on my website and this might be a little repetitive, so if it is, go ahead, skip this lesson and get on to the actual content of the course. But first I want to share some of my latest income numbers. I'm very transparent about how much I've making and partly I do that so that you know that I'm trustworthy. I'm honest. I'm not just making this stuff up. I'm walking the walk. I'm not just talking the talk. I I'm going to try to help you do exactly what I'm doing. But I'm not going to do it in a way where I just say this is what you do with no proof. As I mentioned the last lesson, I've sold over a $1,000,000 in courses across all platforms since I started, and I started doing this part time on the side, doing a side hustle while I was working full time. Now I'm doing it full time. We've been doing it full time for about a year and 1/2 and I haven't looked back because my income continues to grow. As I build MAWR, my business more and I create better courses because I have more energy and time to focus on creating higher quality content and grow my audience. And so I haven't looked back. I'm right now. I'm full steam ahead online course created is what I do. The other thing with my income is that it continues to increase. So a month from now, my income is going to be a lot more than what I'm sharing today, and you can always see my latest income reports from my own website at video school online dot com. So lately I've been having a huge increase in monthly revenue from all my online courses. In November of 2016 I hit $50,000 in a single month in just 2016. In total, I made over $300,000 from my online courses and in 2017 I expect an increase. But in General, I'm averaging between 20 to $30,000 a month across the board. This isn't just from you to me, and that's something I want to teach you in this class. It's important to have diversity in your portfolio of courses and also your online business . So we're gonna learn not only how to make money with your courses, but how toe repurpose that content and make money elsewhere. With Kindle books with YouTube videos with affiliate sales, all sorts of other ways to make income so that you have a stable business. So it's amazing, right? Making over 20 to $30,000 a month is insane. I can only hope that you will be in the same position in a short amount of time. It took me 4 4.5 years to get here, and I think you could do it even faster. 5. Ideation Choose a Course Topic: in this lesson, you're going to learn how to come up with great course topics. Whether this is your first course or your next course in your course library, I'm gonna talk about big for small courses, advance verse, beginner courses and how to put it together with your long term goals. So, first, what do I suggest creating for your very first course? If you're a brand new course creator and you're trying to think of the very first course that you can teach, what I suggest personally is to just pick something that you love the ways you can do this is by just thinking about what you're passionate about. What are your hobbies? What do you do on the weekend? What do you read about what types of blog's do follow? If you listen to podcasts, what do you like listening to? What do you like talking about with your family or friends? What do people ask you toe help out with? Just pick something you love, and you could do a brainstorm doing a mind map, just writing out a bunch of ideas. That's a great way to just spew out a bunch of ideas and then just pick one. I know this goes against the grain of validating a course idea, and we're gonna talk about that in the next lessons. But I really believe for your first course, you should just pick something you love for a few reasons. One, they're going to have fun doing it. And I want you to have fun creating your first course, because if you're not having fun creating courses, you shouldn't be a course creator. There's other ways to make money online, other ways to make possible income. And if it's all about the money, then you really shouldn't be in this market. Your students are going to understand if you're just creating courses to make money, so try not to worry about the money with your first course. Just care about creating a great course. You're going to learn how to create videos, how to add it videos. If you've never done it before, you're going to learn the platforms. If you're publishing it on you to me or skill share on your own site, you're gonna work out all the kinks with this first course, and I promise you it probably isn't going to be amazing, especially if you continue with this and you look back on it a year or two from now, you're gonna look at your first course and be like, Wow, I don't know why anyone enrolled in that class. I need to redo it. And through this process, you're going to learn how to start building an audience, which will help when you start creating your next courses where you do validate the course topic. But there are some other things to think about when creating your first courses or your next courses. One is. Should it be a big 10 13 20 hour course? You gonna five hour courses pretty along? Or should it be a short course? And should it be beginner or more of an advanced course Now first, in terms of beginner verse advanced, I've found a lot of success and creating beginner courses. The reason is because there's a bigger audience interested in that topic. So, for example, with photography, I have a basic beginner if it's the photography masterclass. But it's really geared for beginners because we go from the very beginning. We teach people how did take photos with her camera, and we do dive into more advanced topics in that course, but it's geared for beginners, and that's what a lot of my courses are. There's so many people who have a camera who are interested in learning photography. If I would have created a course that was advanced guitar feet techniques or how to be even how to be a professional photographer, there's just not as many people interested in becoming a professional photographer as there are people who just have a camera, even a smartphone who want to take better photos so the audience is bigger for beginner classes. So I suggest starting with the beginner class because of that reason, but also because you could start to get people in your audience in your student base and later on for your next courses. You can create more advanced courses, and you can promote those courses to your current student base. That's how I found a lot of success. So start with the big intercourse and then branch off to more advanced or more niche courses in terms of big versus small courses, the bigger courses not only in length but also in the breath of what you teach in the course tend to sell more because people see that they have more value. You could make a long course that's boring, with lots of rambling and things that don't really matter. And it looks long and that doesn't necessarily mean it's a better course. But people do perceive longer courses to be more of a value. It's just what people see when they go to the marketplace. And they see two courses that are identical with the same rating with the same target audience, with the same title or description. They see that one course is longer than the other. They're most likely going to enroll in that longer course. That being said, with your bigger or your beginner courses, you want to make sure that they are a little bit bigger in terms of scope, of what you're teaching and also in length now, how long should your course be for that bigger course? It's hard because different topics take longer to teach. Programming courses take longer than photography courses toe, get the content across to the viewer. Some of my photo editing or video editing courses I'm walking through the entire process, which is different than snapping a photo and talking about the settings that I use, and I always encourage people to just take as long as it takes to teach the course in an engaging way. You don't want your students to be bored. That's going to result in poor reviews, which will hurt your course ranking. So make sure your lessons are engaging. But see if you could add extra content, more advanced content, more projects or practical assignments or exercises or case studies that can add a little bit of meat to your course to make it longer. For those of you want to take it to the next level and are concerned about validated in the course and making sure you can make money from your courses. Watch the next lesson. We'll learn how to validate the market demand for your topic. 6. Validate Market Demand for Your Topic: and the last lesson, we talked a lot about coming up with great ideas for your courses. Now let's make sure that those ideas are valid for courses. On that there's a demand willing to pay for that course. I do this a number of ways for my upcoming courses because at this point I make sure that the courses will have an audience. And when I started, I kind of just create courses on whatever topics, whatever I knew, whatever I wanted to talk about. And it was a great learning experience. But for you to cut out the experimentation, let's learn how to validate. So the first tools that I use are easy ones. YouTube, Amazon kindle and you demean. You can go on these websites search for the topics that you're interested in teaching and see. Is there a lot of content on this topic? If there is, it's a good thing. Don't be worried. If there's other courses in this topic, don't be worried. If YouTube has a lot of free videos in this topic, don't be worried. If there's a lot of Kindle E books on this topic, that means that there's a lot of people watching and looking for this contact will make sure that there's views on these videos. Make sure that there's reviews on the book. If you search for a topic on Amazon Kindle and there's a lot of books, but none of the books have reviews, then that probably means that there aren't that many people looking for that topic. But on the other hand, if you search for a topic, there's lots of books with lots of reviews or videos on YouTube with lots of views. Then that means that there are people out there and I'm gonna look dive into this in just a second and show you exactly how I do it but do the same thing on you to me. And sometimes you can find a niche where there isn't a course, and that's fine, too. There might be an audience if you're gonna find a topic that's really popular on Kindle and YouTube, but there's not courses on you, to me or on other marketplaces like skill share. There's probably a demand for it. Also just search on Google for topic name online course. So photography online courses or video editing, online courses or wedding photography online courses. Just search and see what's out there. If there are other courses, remember, it's actually a good thing. Now let's dive in and I'll show you exactly how to do this. Let's start out with Amazon and the topic I'm going to be using as an example is calligraphy, something that my wife is interested in. So I want to see if calligraphy is a viable option for creating online course. So if I type in calligraphy well, the first thing you notice an Amazon is that it's going to show up with the actual tools for calligraphy. One of the first options, though, is this creative lettering and beyond book. Let's Search for Calligraphy Book. So now we see that same book up here at the top. We see different books that also have a lot of reviews. You know, over 254 reviews over 100 reviews on Amazon. Kindle is a good sign that this is a popular talk topic. So let me just click open this creative lettering book so this will be good for later on. We're going to use that for another purpose. Now let's go over to you to me was typing calligraphy, and I also noticed that when I typed in creative lettering or calligraphy and Amazon, one of these things is lettering. Creative lettering. That's the key word. Hand lettering is a another key word that we might want to search for on you. To me. We see that the first thing I want to look is how Maney search results are. There just one page of search results, which means that there aren't actually that many courses on this topic on you to meet. So that's a good or bad sign. We don't really know yet because not that many courses means that it could just be a topic that doesn't sell well on you to me. But it also could mean that it is a topic that needs more courses. Next. I actually want to search for this in skill share because I know skill share probably has a lot of calligraphy classes or hand lettering classes because it's a more arts creative base platform, and it makes sense that it would do really well on skill share, so it doesn't necessarily mean that it's going to do well on you to me. But you can see there that there were 121 courses in calligraphy. And just with these top courses we have 15,000 students, 5000 students. These are a lot of students, especially for skill share clause. So this is a good sign that it's a great topic for a course, and maybe just you, to me doesn't have the course on there yet. But that's not the thing we're going to do. We're going to look on YouTube to see if there are calligraphy tutorials. So let's just search calligraphy and you can see that there are a lot of tutorials. There are a lot of views on these tutorials, millions of views on these introductory tutorials, which is a good sign. This means that there's a lot of people looking to get started with calligraphy, and then I'm gonna is gonna search for hand lettering just to see so hand lettering is a smaller, more niche topic, and you can see that there are actually fewer views. There are still a lot of you, so this is still definitely a topic that is worthwhile, but it's a little bit different than calligraphy, and I don't honestly know the ins and outs of what the difference between hand lettering versus calligraphy is. It might just be that you can do hand lettering with non calligraphy pens. But it's also an option just knowing that in the Amazon search results that the key word that popped up for the best selling book was also hand lettering, not just calligraphy. I think the fact that there is only one age of results just shows that there is an opportunity for someone here. So if you're listening to this and you do calligraphy, you might want to hop on board and start teaching calligraphy on you. To me, another tool that I use is the Google keyword planner. You will need an AdWords account to use the Google keyword planner, and you can sign up for free with a Gmail account. Once you dive into the Google keyword planner, you can search for course topics. Keywords basically, and you can see how many people are searching for that topic per month Again. If there's lots of people searching for that topic, then it's a good idea to create a course on that topic. Even using Google trends, you can see trending topics or search within a topic for trending things related to that topic. So let's dive in again to see exactly how I do that with Google keyword planner and Google trends with the Google keyword planner. I want to see how many people are searching for these topics, so we're gonna use calligraphy as our topic. So under this, find new keywords and get searched volume data. When you open up the keyword planner tool, I just type in the key word calligraphy and click get ideas where this shows me. Is that here with our search term that we typed in calligraphy that there are 100,000 to a 1,000,000 searches on an average month and the competition is low, that actually means that there is space for someone to get into this industry and dominate this industry, because the actual price for this keyword for advertising for this keyword is generally low . Sometimes having a higher suggested bid for the ad is a good thing. If you're trying to make money from your odds on YouTube or on your blogger website through ads than the higher the price than that means that if you can rank high in Google on. People are clicking on your video as or your Web ads, then you're gonna make a lot more money. But when there is a low suggested bid and low competition, that means there's space for someone like you to get in here and rank higher more easily than a highly competitive niche. So here we also see calligraphy riding calligraphy set, so it's probably a good idea to look for calligraphy tutorial to see how many people are searching for calligraphy tutorial. So it's a little bit lower, and you see here learn calligraphy is another one. So this is a good way to also come up with ideas for a naming your course, not just to see if it's a valid idea but also naming, because if you can rank for the term learned calligraphy or calligraphy, while calligraphy for beginners isn't as good as learned calligraphy, so you definitely want to use those keywords in your titles, subtitles and descriptions. We'll talk more about that later. I'm also going to just search for hand lettering just to see what that brings up. 10,000 and 100,000 so just based off of what we knew before with the YouTube search, we knew it was going to be a less popular search, but still enough to I would say anything above 10,000 or really around. That 100,000 mark might be a better good enough topic to create a course on with Google trends. Let's just see what these topics are doing. Lately, you can see basically, one is just what the trending topics of the day are. Or if you type in a search option up here or a keyword up here, it will show the popularity of a topic. So you can see that over the past five years or so, that calligraphy has become more and more popular with hand lettering. You can see that where there was really not much traffic, not many search or interest in this topic five years ago. But now there's a spike in this this topic. So it's a really great time to get into the hand letter hanging game, whether you're doing that as a business or teaching it because there's probably a lot of people interested in learning it to provide an example of a topic that might not be worth creating a course on. I chose the topic juggling. It's something that just right off the bat, I'm guessing might not have his big of an audience in terms of someone willing to pay for a course on YouTube. There are a lot of free tutorials on juggling, so this is where it's tricky. You have to kind of balance both the views on YouTube with potential for a paying course when you search on you to meet. Yes, there are. There is a page full of juggling, but there's actually only a few juggling courses. The other ones are about juggling your workload. But you can see that there are only a few ratings on these courses versus the other one. Let's just type in, say, Web development. We know that Web development is a topic that's much desired right now, and you have these Web development courses that have thousands and thousands and hundreds of reviews. So this shows you that there are people actually engaging with the course and more people buying the course. Same with Google trends you type in juggling. The interest in juggling is unfortunately declining beyond making sure that there's an audience for your topic. You can use these tools. Teoh, come up with the key selling points and the key point you should include in your course. Let me tell you a story. One day I was making sure that my courses were ranking high on you to me. So I searched for Adobe Premiere Pro Funny. I see this course that has the exact same title of mine. I click on it just to see. I see this is interesting. The outline is exactly the same as mine. So I play the intro video and I see another instructor Introducing the course is safe room . That's coincidence. Or maybe we just great minds think alike. Then I go back to the sales page and I see that the course description and subtitle are exactly word for word copied from my course. They even included my name, which was in the course description talking about the instructor. Do not do that. That is just very unethical. So I'm not saying doing that, but I'm saying that you can go on you to me to see what the best selling courses in your topic are teaching. How they are selling you know, reading the description of the subtitle and really understanding what students are looking for in that course, or going to Amazon and seeing the best selling book in your topic and seeing what does the course description or the book description say about the book? It will give you ideas for what to include in your course. So these air the ways to validate your course idea and to start coming up with great ideas for what to include in your course. Thanks for watching. I hope this helped and we'll see you in another lesson. 7. Outline an Engaging Course: you now have your course idea. The next step is outlining a course and making it an engaging outline. How do we build the core structure so that students go through it feeling like they're learning and getting their money's worth, really matching their expectations again? Back to that key concept, which will help you get better reviews of matching their expectations. So the first thing that I want to drill into your mind is to get into the learning in the intro video, you want to make sure that you explain who this course is for Ah, quick, little bit about yourself, usually for most my classes. I have 23 sentences about my background so that students can trust that I am a good instructor for that topic. And then you want to get straight into some quick wins. So this could be a separate lesson or within that very first less. And it might be a good idea for you to have some sort of key learning point that will actually have students take away something that they didn't know before. It can also be a separate lesson, a quick win lesson, something in the second or third video of the course where you teach them something practical about your topic. So it doesn't necessarily have to go in the order of the entire learning process, but something that impresses them and makes them say, Wow, I'm learning something in this class and it seems like I'm going to learn a lot more So for an example in my Adobe premiere Pro video editing class, which is meant for complete beginners In the second lesson, we actually learned how to stabilize shaky footage using an effect. Now this is something effects that we talk about later in the course, but teaching something where someone who learns that says, Wow, that's really cool I didn't know that I could do that in Premiere Pro. They learned something practical, and it makes them think, Wow, this course must be really good, because I'm going to continue with it and learn a lot. And another reason why getting straight into the learning is important is toe help you get better reviews, especially on you, to me, where at this current time, students get prompted to review the course. Sometimes after the second or third lesson, you want to make sure that it's not just a bunch of introductory stuff where it's too basic and it's not really learning. That would be more likely to give you a better review if you have some sort of quick win in that first section. So that's how you start, of course, with an introduction and then some sort of quick win. Another thing I like to include in the first section are any bonus materials. So if I have added a PdF, or sometimes I make an audio version of the course, I'll put that in the first section. Then, for the rest of the course, I just break down the sections by sort of overarching concepts. And then within those sections, I have the individual lesson, and each individual lesson is a a new skill that they can learn or some sort of step of the process. Each lesson I try to make between four and seven minutes long, some maybe longer, some maybe shorter, but again going back to the idea that it should only take as long as it takes to teach the concept. You, to me and other places have done research in. They found that 4 to 7 minutes is a good length for an online course lesson. Anything mawr can start to get drawn out and boring, and students lose focus. But anything shorter students will not really be ableto learn in the full concept. It'll just feel a little bit too short. So between four and seven minutes, or somewhere around, there is a good length aim for for your lessons again, it's by no mean a commandment that you have to do this. But it's what I found to be successful. I urge you toe have some or engaging lesson types, like exercises or assignments, and then quizzes. So most platforms allow you to create quizzes within your courses. This is a great way just to reinforce some of the key concepts of what you're teaching them . Don't make them too hard or too easy. If it's too hard, people are going to get frustrated. If it's too easy, people will just feel like, well, that was pointless and a waste of time with exercises or assignments. There's different ways to do this. You can either prompt a student to do something. Go take a photo outside at night and expose it properly. Edit this piece of video into a shorter interview. For this class, it might be introducing yourself to your fellow students and then later on, show them how to do it so first prompt and then show them how to do it. Or another structure Oven exercises to show them how to do it, then prompt them to do it themselves and then perhaps even follow up with another example of how you did this and an example of this would be with a portrait photography class of mine, where we showed them how to shoot photos outside using a flash, and then we prompt them to do it themselves. And then we follow it up with another example of how to do it ourselves. So explain, prompt and then review. And then just one quick tip for when you're actually riding out your outline and coming up with lesson and Section titles is to try to make them action oriented. So, for example, for this lesson, it's outlined in engaging course instead of how to outline an engaging course or outlining or something boring like that. But it's an action outline and engaging course. Now I'm not just doing this because it sounds cool. I'm doing this because researchers and you to me specifically has said that lesson titles that have that action oriented verb in the beginning tend to do better and to encourage students to continue with the course again. If we get students to continue with the course and watch more content, it probably means we're going to get better reviews. But also that engagement and that watch time does have to do with search ranking on most platforms anyways, so action oriented titles. 8. Case Study Outlines : Here's a case study for how to outline in engaging course. I'm going to be doing case studies throughout this course to teach you how to do the topics that I'm teaching about. In the last lesson, I talked about what to do, but I actually want to show you how to do it so that you're learning better from examples. At least that's how I learned. So I hope this helps you. So I just create my outlines in Google Drive, actually, and this is a collaboration with a couple of my buddies, Will and Sam on a course about video lighting. So more advanced course for video production lighting. So you can see we have our full outline right now, just with our course lectures and these section titles so far, and later on, we're gonna go in and actually write out each for each lesson, the bullet points for each lesson and even some talking points, or perhaps even script this one out. But I want to show you in particularly the first section and how we're making this course more engaging. So with the first lesson, what we're going to do is welcome people to the chorus explain what it's about. But also, while we're doing this, we're gonna show a comparison with and without lighting because we want to make this first lesson proved to the person who just bought the course why Lighting is good. And I think by showing with or without, well, we're not necessarily teaching them how to light in that very first lesson. We're showing them why you light. So I think that will be pretty cool. We're gonna keep it very short very quick. And then with the rest of these lessons in the first section, we're kind of just jumping right out them with some quick winds. So the second lesson is better lighting for $25. We want to show them that they can make that their videos look amazing with D i Y lighting that you might even have at your house. And with this, we're going to include a PDF download with the equipment list and some photos and images for the equipment that you would need to get this great lighting set up for $25. The next lesson is going to be the magic of backlighting. So this is a more advanced tip. You know, we're not starting from the very beginning of what is a light or what the types of light bulbs are or what is color temperature. That's gonna come later. But that's a little bit boring at the start, so we want to show them some quick tips. And so this one is going to show what what a backlight is and why it's so awesome, basically, even using any type of light, not a professional, but even a D. I Y backlight, too. And then we're gonna give one other tip for making people look better. And I chose this title because it's a little mysterious, one simple trick to make people look better, because it I I don't know. If I was taking this class, I'd be Oh, what is that trick? I think it's a little mysterious, and we don't want to make me watch this lesson. And of course, we have to back it up with, ah, great content that actually does make people look better, and we have a trick that we can teach people Teoh again use and do with really whatever lighting kit they have. It doesn't have to be professional. So that's the first section, and then we go into the fundamentals and so you can see that we go into the funnel metals. Then we start with D i Y lighting. Then we go into professional lighting, and then we go into actual lighting setups. So lighting people letting in the real world and then more creative lighting. So we do start from the basics and then move to more professional, and people can kind of jump around if they want. If they want to skip d i y lighting, they can. But in the very beginning, we're giving them some awesome content for someone that's brand new, delighting Teoh. Make them feel like they're already luring something at the very start of the course. So that's just an example of what I'm doing. I hope this help. If you have any questions, let me know. Otherwise, we'll see in the next lesson and a future case study 9. Scripting vs Outlining: I want to mention something quickly about outlining versus scripting. This is something that I've done both. I've outlined my courses. I've script in my courses, and it's really a preference. But I do want to warn you about scripting, because my preference now is to write a solid outline. Scripting can come across robotic if you're just reading it. It takes practice to script and to make it sound natural. And also it's hard to make it look natural. Even if you have a teleprompter, it might look like you're reading the text, and that's gonna be annoying for the student. So if you are a scripting, make sure that you're using a teleprompter in the first place. You don't want to be looking up here in reading the text back and forth, looking down here at your laptop. Use a teleprompter. They make some fairly inexpensive ones that you can purchase on Amazon for your iPad and then make sure that you practice with it. Make sure that it looks like you're not actually reading the lines, and sometimes increasing the font size can actually help with that, which sounds a little bit off. But it's small text your eyes go back and forth more than if it's bigger text and you can kind of get just get the gist and not have to move your eyes as much. Really. What I recommend and what I do is just having a very solid outline. Of course, I have the outline for my entire course, but within each lesson I have the 3 to 5 key points that I want to teach in that lesson. And then I might have even more talking points underneath those key points. So it is kind of like a script in the sense that I actually write out the key talking points, even sometimes full sentences. But I'm not reading it while I am recording, and this makes me feel like I come across a little bit more natural than if I was reading a script. And it's just what I like doing have had a lot of success. Remember to outline, though, if you don't outline your more subject to rambling and students are going like that, something that I struggle with even with this course, I feel like sometimes, like just go on and on and on. I always try to get better at that than having an outline. A solid outline helps. Thank you so much for watching this lesson. I hope you learned a lot about outlining and engaging core structure. If you have any questions, let me know. Otherwise, we'll see you in another lesson. 10. Choose a Course Style: Welcome to this new section where we will be talking about creating your course. We're gonna cover everything from the beginning to the end. And first, we're starting with the different types of video lessons that you might want to create for your own course. And knowing which type of video lesson you want to create will help determine everything from what types of equipment do you need if you need to design slides and all of that that we're gonna be talking about later on. So let's run through the key and the most popular types of lessons. The first and most basic type is a slide show with a voice over. This is great for beginners. It's great for some kinds, of course, is where it's not really practical skills where you're teaching someone how to do something like programming or how to bake bread. These are great for beginners. They're easy to produce. There, the quickest way to produce a course, and you need the least amount of equipment, basically a laptop and a microphone. You could design slides for free using tools like Can Va or Google slides. Or you could use something like PowerPoint or keynote on your computer. The Khan of this type of lesson is that it's very easy to get boring, depending on the way use, design your slides and, depending on how well you are as someone speaking, being engaging as just a voice rather than someone on camera and a voice can get a little bit boring for this student. So while it's a great way to start out as you move further in your online chorus creation journey, I encourage you to do some of these other styles of lessons. The second is video with slides, and that's what I'm doing a lot of with this course, me on camera talking head, and then I add slides or graphics. Now it could just be a full frame slide, or it could be a slow graphic that pops up next to me. This is great because being on camera just is a little bit more engaging with students. I know that my students like my courses where I am on camera better, and you have to less work with the slides. I do not like designing slides. Now I know how to make engaging slides, and I've learned how to do that, but it's still one of my least favorite things to do. Being on camera allows you toe create, have to use less slides and make your slides more simple, because you're gonna be on camera most of the time and you can be engaging on camera with the audience and being on camera. It's just this direct connection with the student looking at the camera. I'm looking at you and connecting with you even though I'm not doing this live with you. I'm still trying to connect with you personally, and it's just something about looking at the camera eye contact that helps with that. It does take a little bit more work. You need a Web camera camera to get good quality, maybe even some lighting, maybe a different type of microphone. All things were going to be covering in the next lesson with my recommended equipment taking it a step further. Another type of lesson is just video base, where you're on camera demonstrating something now. This is probably the most amount of work in creating a course, or it's just you on camera. But if you are teaching something like something with your hands or how toe even take foot , better photos or how to cook. Or there's all kinds of things where you have to actually see someone doing it toe. Learn it properly. It's better to do it on camera rather than just with a bunch of slides. Teaching a dog obedience class is going to be a lot better if you're on camera with a dog showing the audience, showing the students what to do and seeing the dogs reaction. Seeing exactly what you're doing, it's gonna be a lot better than if you're just showing some pictures or not even pictures. Just using some text on a slide. Yes, it is more work, but I would say it's a requirement for courses where you're demonstrating. You have to demonstrate something on camera, and then the last type is a screen cast style tutorial where you're showing someone something, you're demonstrating something, but it's on the computer, so sometimes you can add graphics and slides to this as well. But most of the time it's just you walking through something on the computer. Could be Web development programming. How to use a video editing application really used any application on the computer screen casting is a very easy way to do it, and there's lots of tools out there allow you to do it for free or for very cheaply. That will talk about in the next lesson. So those air the four basic types of less and start to think about what lesson type fits best for your course. And then we're going to talk about equipment so you know exactly what I recommend for each lesson type. 11. My Recommended Equipment: equipment. It's one of my favorite things to talk about. Also, one of my least favorite things talk about I love getting into the nitty gritty of the different cameras and computer models that I use. But it's also hard to recommend equipment because people are coming from all different types of backgrounds with all different types of purposes and all types of budgets. So it's hard to come up with a perfect solution for everyone. So I'm gonna walk through all the different types of equipment you might need as a course creator, from video to audio toe lighting. And I'll talk about what I recommend personally, what I've used, what I can vouch for myself. There's other options out there that will do just as good a job. At the end of the day, you can make a great video course with just a microphone and a laptop or just your smartphone. But here's the equipment that I recommend, starting with the easiest course to create a slide based course. What do I recommend for creating slides and designing slights? Power Point, keynote, Google slides or can VA? Any of these tools allow did design the slides and that's great, but it's what you put on the slides that really matters. And that's what we're gonna be talking about in a future lesson about designing great and engaging slides. But really, any of these tools work well. Next, you'll probably want to record those slides and do a screen recording, and this could be either for a slide show based course or if you're doing a screen cast tutorial based course on your computer. I personally use screen flow, which is a Mac product. Camp Tasia is Mac or PC, and it's basically the same type of program. It allows you to record your screen, a microphone and a webcam simultaneously, or just any want or two of those if you want a cheap or free option for this, there's Green Cast O Matic, which I havent used, but I know a good friend of mine. Davis Pino really, really vouches for that one, and then a free option is O. B s open broadcast system, and it's actually available for both Mac and PC, And it is great for screen recording, and you can plug in your USB microphone and record great audio through that as well If you're on a Mac, you can actually record your screen, your video from your webcam or just audio with quick time player. Just go to the file menu and start recording. It's super easy, and sometimes I use it if I just need to do a quick recording. So that's how you record the video. What about editing it Well in screen flow and camped Asia. It comes with a video editor, which is awesome because you record and then it's automatically imported into the video editor. You can do it all in one program, but when I'm recording with multiple video cameras or audio like right now, I'm using a shotgun microphone. I'm recording on the camera, and I'm also doing some screen casting, and I have to combine everything. In one. I use a more professional video editing application like Adobe Premiere Pro. You can also use final cut pro 10 if you are on a Mac. But I converted to Adobe a few years ago, and I haven't looked back. I love the entire suite of adobe products like photo shop and after effects for creating graphics. It all works together for me. If you want a cheap option. I movie is preinstalled on Macs and Windows moviemakers installed on a PC there. There are other video editors out there, like Sony Vegas, and I haven't used that one, and I haven't used Windows Movie Maker in a while. But all of these basically allow you to do the same thing. You can bring in footage you could edit together, and you can add graphics and music at titles. And so you can really edit a class with any of these programs. For me, though, I use Adobe Premiere Pro and screen flow for all 100% of my projects. Next, let's talk about cameras. The first thing you might want to invest in is a nicer Web camera logic. Tech is a great company to check out. They have a couple models like the C 9 20 year C 9 30 It's great for creating online courses if you're just getting started out with talking head videos. But it's also great for creating other types of talking head content for your YouTube channel for social media, doing even live podcasts or live shows online or even doing webinars. The next thing I recommend, trying out is your smartphone. If you don't want to invest in a better camera, try using what's in your pocket. If you have a camera that you've purchased in the past couple of years. Samsung iPhones They're great quality video cameras. They shoot in HD, and they actually do relatively well with a decent amount of lighting. So we will talk about lighting in just a minute, so you might have to light your videos to make it look what great. But your smartphone is a great option for just starting out. Now I do recommend getting a smartphone tripod or something so that you can put your tripod your smartphone and have it steady. You don't want to record a class doing the whole selfie thing with the shaky hand. It's gonna be really annoying really quickly for your students, so invest in a little smartphone tripod. But again, if you don't want to invest in a better camera, you can use what's right in your pocket. Now, if you are interested in investing in a camera, I recommend DSLR cameras for video and for courses. Specifically, the ones that I recommend are the Cannon 70 D, which I'm using right now or really any of the models below or higher than hat? They're all great cameras. The Canon t three i the t four eyed of t five t six high. They are all amazing cameras, even Nikon, Sony. They all have different versions of the DSLR smear list type style camera. They all shoot amazing video. What I like about the Canon 70 d and similar cameras is it has the articulating screen so that I can see how my shots composed without having a camera person or without having to run back and forth between the camera and me being in front of the camera. The other great thing about the canon 70 d in particular is it has really good auto focus. Not all DSLR cameras have great auto focus, but because it has great autofocus, Aiken turn that on. I can sit in front of the camera and has face detection so it automatically focuses to my face and I don't have to worry about being in or out of focus. And that's something specifically with Kim and 70 or the newer model that Canon 80 the That's really good. So a lot of you might be looking up different cameras. There's different prices, and you might be wondering, Well, which one is going to be the best? Honestly, it doesn't really matter, especially for online courses. The video is very simple. A lot of it's just going to be talking head. And with any of these cameras, you're going to be making videos two or three times or more times better than the rest of the competition who are just doing slide based courses or Webcam based courses. So any of these cameras are going to shoot amazing video. The next thing is audio and audio can be a pain in the butt because it's so important for online courses, especially if we're just doing voiceover slide based courses or screen casting. The number one rule I have is to not use your internal computer's microphone. They aren't good quality. I haven't found a computer with a decent rate, a good internal microphone and USB mark. Phones are really inexpensive, and it's the first piece of equipment I recommend. Investing in the blue snowball is only 50 bucks or so on Amazon, and it will make your audio quality 10 times better than any internal microphone on your computer. That company also makes the Blue yeti, which is more expensive, but the quality is better. So if you can invest in the Blue Yeti, I would do that. If not, the blue snowball is great. So those are USB mark phones, super easy to use. Really. Just plug him into the computer. You can start recording with them. The next level up is a pro podcasting microphone. I use the Heil PR 40. I love it. A lot of professional podcasters use it. There's other similar microphones out there, like the road podcaster the audio Technica 80 are 2100 the Shure sm seven B. They all do a decent job or a similar job. I just like the Heil PR 40 because I heard a lot of people using it in their podcast, and I liked the quality that I heard. Now getting some of these microphones plugged into your computer can be a little bit more confusing and a bit more work because they're not all USB options. Usually they have XLR inputs or outputs. So what? I uses the zoom each for n recorder. It's a recording device where you can actually record straight into it, or you can plug a microphone into it. You can actually plug into your computer via a USB cable, and then whatever microphone you have plugged into it becomes a USB microphone. So that's the easiest and cheapest way that I've found to plug in XLR microphones into my computer. Now these are all microphones for when you're using your computer and your recording. Higher computer. What if you're shooting talking head videos like this with a DSLR camera or your phone? Sometimes the internal microphone of your camera might be good enough if you're in a very quiet environment, but I urge you to get an external microphone to record with. When shooting you're talking head video on a DSLR camera. You can get a shock on microphone that actually just plugs in on the top of the camera. Something like the road video. Mike Pro is a decent option, but you'll hear. I'm going to switch the audio right now. You can hear that the audio quality is a lot different than the shotgun microphone that I'm actually using right now. This microphone that I'm using is the road and TG three and it allows me to place the mic closer to me and get really high quality. Audio shock on microphones are the best way to record talking head videos because you don't have to deal with the lava Lear microphones that clip onto your shirt and you get better quality. I o Howard When the Road mtg three. If you can swing that budget or the road Anti G two, which is a cheaper option but really agree Option for online course creators. If you want to look at another brand sin Heizer and sure are great brands for really any type of microphone, and you might get a comparable words cheaper option for shock on microphones or onboard shop gun microphones for your DSLR camera. Now quickly, I do want to mention lovelier microphones or lapel microphones or love Mike's as they're sometimes called. They're the ones that clip onto the shirt. Use are great options. If you're doing a talking head video, I have a Sennheiser G three wireless kit that I really like. It's great for interviews or documentaries or talking head videos, and there's other options, like the road link wireless system or the roads Smart love, which is actually a lovelier for your smartphone camera so you can plug that into your camera and it's a wireless set up so that your smartphone actually records better audio. And that's great for courses. Or if you're just doing live video from your smartphone or any other type of video production from your smartphone, the roads Smart lob is a great option. Now, with any of these types of microphones, the shock and microphones or the law of Mike phones, you might not be able to plug it into your camera and record directly because most DSLR cameras or computers or webcams they don't have inputs for these types of cameras, which are usually XLR inputs. So you need a recording device. And remember, I talked about this before. The Zoom H four n is a great option. The task MDR 40 is another option. I highly recommend the Zoom H foreign because it allows you to use your microphones as US meat. Be microphones if you want, but it's a necessary piece of equipment if you have these external microphones and you need to record audio when you're not at a computer, Okay, we're almost there It's a lot of equipment I know, but the last thing I want to talk about is lighting lighting. Your videos will take your production quality to the next level, even if you're using D I Y lights like I'm using right now. Paper lanterns Paper lanterns, combined with fluorescent light bulbs, is the easiest way to get nice, natural looking, evenly looking light. You can pay a lot of money for professional lights from places like Flow light or light Matt or light gear. These air great companies to buy led light kits, which are the most popular. Nowadays, they don't take a lot of energy. They don't get too hot. Some of them are dimmable, some of them you can change the color temperature, making them warmer or cooler. Make them match the daylight, the sun coming from outside or your traditional incandescent yellow style lightbulbs. So they come in a variety of different styles and sizes and powers, but they can get a little bit expensive, so I honestly just recommend going to I Kia or going on Amazon and ordering some paper lanterns and some bright light bulbs. Remember to get the daylight balance bulbs this is getting a little in integrity, but I want to get there so that you're actually learning some stuff. But there's a Calvin scale for color temperature, and that's how warm or cool your light temperature is. Make sure that you get the daylight balanced bulbs, which are between 5 to 6000 kelvin. They come in a range, but between five and 6000 it will match the outside son, which will make your video look more natural, especially if you're shooting in the location with a window. And you're shooting during the day when sunlight is also shining in and bring light into your environment. If you have any questions, please let me know. I'd be happy to answer any year related questions. Of course, you can always do your own research. Google is a good friend of mine if you have specific questions about your own tab, a camera or another tempeh camera. But everything I've mentioned in this lesson is what I recommend, and what I've used and I know will help you be a better video creator. Thanks a lot, and we'll see in the next lesson 12. Design Compelling Slides: If you're just getting started, you might be creating a course that is a slide based course. And there are a lot of right and wrong ways to design slides, especially when it comes to text based slides or having text on your screen. This could be both four. A slide show created in something like PowerPoint or just a graphic created in your video editor. So in this video, I want to just go through some basic rules of thumb to keep in mind when you are creating your text slides. The first is to keep it simple. We've all heard over and over. Death by PowerPoint truly is a thing you don't want toe right long run on sentences or long sentences at all. It just include the key word or the keywords or a short phrase Onley. In specific instances, should you write out a full sentence? Sometimes I do this with calls toe action, or if I have a key tip or a description of a word that I didn't explain while talking Well , I actually include a full sentence, and I think that's OK, but for most slides, you should keep your text very short and simple. Along with this, you want to make your text slides easy to read, so having a short sentence or a short couple of words is easier to read. The long words are long sentence, and then also, with your font choice and the size of your text, you can make it easier to read. Big, bold fonts are easier to read typically than small, skinny or italics ponds. And using Sohn Sarah Fonz that don't have the fancy Sarah or the fancy ends to the letters are also easier to read more quickly. For people, the next tip is instead of having a bunch of bullet points on one slide, break them out into individual slides. I think it's better to have a new slide for every point, especially when you're teaching something through video to keep it more visually interesting. The changing of the slide just snaps the mind back into focus. Instead of having one slide that just has bullet points, pop up one after the other, break them up into individual slides for every single point, and lastly, make your slides visually interesting. Use images use multiple images per site or just one big image for a side. You can even use an image without text to get a point across. You don't want your videos to look messy, and if you're using a talking head style video with text slides as well, then you might not need to add as many visuals. But if it's just you talking on over your slides, please had some images to make. Your slides in your course is just a little bit more interesting. There's a few different types of slides that you can use, and I encourage you to change it up, even inside a lesson. In one video of a course, one is just your full screen slide, and I like using these even in my talking head courses when I really want to get a point across when I want the viewers attention. To be on that slide, the next is to have a combination of video, probably talking head and then a graphic, and it could be a graphic within the video or a slide for this class. I'm creating my slides right with an adobe premiere pro. I find it very efficient to do that, but I could have also created these slides in something like Power Point or Photo Shop and then brought them into my video editing application and that trifecta of information me talking at you, you hearing my voice and a slide with keywords. It really drives home a point. The last type of slide that you might consider using is the full screen slide with the picture in picture video, and this is something that's easily done with something like screen floor Camp Tasia. It's actually what's automatically created when you do a screen cast and you record with your webcam. But you can also do this in really any video editing program. Now, this is good if you're talking at the person, but you want the slide to be very visible, and you don't want your talking head video to distract from the slide. But you don't always have to have your video up there. I've actually had complaints from students in the past where I left up the video while I was doing a tutorial on something like photo shop or light room or after effects. And meanwhile, while they're watching, I'm sitting down looking at my computer screen instead of looking at the camera so Onley include video, either a talking head or the picture and picture style. If you're looking directly at the camera and engaging with the student thes air, my best tips for designing better slides. 13. Record Better Audio in Any Environment: audio is so important for online video, especially with online courses. Most people are going to be watching your videos, either on a small screen on their phone on their tablet or they're gonna have you up on their Internet browser. But you might be stuck behind another tab or in a small window in the corner of their screen, and they're not even going to be paying attention to the video half the time. So having crisp, clear, great sounding audio is just so important and something I would focus on even mawr than video quality in the beginning. So getting an external microphone or just the better micro is the very first thing you should do to improve your audio quality. Here are some other at ways to make the sound better, and no matter what environment you're in, the first is with that external mike. And the reason why it's so good is you can get it closer to your mouth. Most microphones hound better when it's closer to you, so depending if you want the microphone in the shot or out of the shot, you're able to get it really right up in there in your face some USB microphones, even the Blue Yeti or the Blue Snowball or my how PR 40 microphone. They sound better when I'm right up next to it, and sometimes I have to place that in the shot with me. Just make sure that it's not distracting, not covering your mouth, because that's going to look weird, and it will be distracting for your students. But because you're getting at so close to you, you might get the popping sound or the sound. When you speak loudly and you say, Where's that? Start with P or S. You can get a pop filter for this, especially if you're using a USB America phone or a studio microphone and please get a pop filter. It costs 5 to 10 bucks on Amazon, and it will really help you out. It's caused by the wind from your voice and from the words you say blowing into the microphone for microphones like a lava Lear or a shock on microphone. I do try to hide so the shotgun microphone is right above frame. It's literally right right here with Laval ear microphone. I'll wear a collard shirt or a jacket or something where I can clip it on somewhere where it's inconspicuous, where you can't really see it. I try not to wear T shirts with lovelier microphones because when they're just sitting right there, it's really awkward. If you're wearing a scarf, you can sometimes hide in there on a tie. But you also want to be aware of ruffling sounds. When you do try to hide the LA Blair Mike from because of its fret, brushing against your skin or against any clothing, you're gonna hear that, and it's not going to sound great. So just make sure that you're using a colored shirt and your place in the lovelier microphone about 60 inches below your mouth. That tends to be the best spot, so those airways Teoh improve the audio quality with a microphone. But what about improving the audio quality of your environment? Well, the first thing is to try to record in the most quiet environment possible. So for me, I'm recording in my office at home, have double pane windows with which keeps it pretty quiet outside, so I'm fairly lucky. But a lot of you might be recording in an apartment in a city with city sounds or in an apartment with people walking around upstairs, kids running around pets, animals, dogs barking sirens outside. So, unfortunately, sometimes you just have to deal with your elements. But there are things you can do to improve your quality of audio, like closing doors picking through your windows are closed. It's surprising how some people just don't even do that. Turning off air conditioners If you are in a room with a computer that has allowed fan, maybe just turn off your computer if you're not using it. If it is the computer you're using and it still has allowed fan may be lifted up. Put it on some super stand so it gets some air flow under, and hopefully it will cool down. Or you might have to just wait to do takes until your computer cools down and the fan isn't blowing. Another problem is echo. If you are recording in a room with hard surfaces with a hard floor, you will hear some echo, and this is one of the hardest things to get rid of. I'm recording in a room with carpet, which is really nice, because that dampens a lot of the echo already. But if you don't have carpet, and if you're in a room with lots of hard surfaces, you can just bring in blankets. Pillows hang up blankets against the wall. You can get a cheap backdrop stand from Amazon and hang a blanket over it that will help reduce echo or just placing pillows around your dass ER on any hard surface is anything can help. Or, if you really want to get advantage, you can use actual noise canceling foam that people use in professional studios and place it around where you're recording, especially where your voice is going directly at behind your computer wall to the sides. One day you can do if you're just recording audio and you're not recording video is create a simple pillow box. Literally. Just get a blocks, put a couple pillows in there and then stick your microphone in there and you'll be surprised at how much echo is reduced recording that way. One thing to know and remember is that some microphones are better than others. They're not all made equal. So even though I recommend the Blue Snowball as a starting microphone, when I got my how PR 40 studio microphone. It was amazing at how much better it was at not recording background noise and not recording the echo that I got from my blue snowball, even though I was recording at the same location the same distance. It just has a better pick up pattern, basically how far and where it's recording audio from then the cheaper microphone. So when you do create your first couple of courses and you do start to make some money from them, try investing in a even better microphone to get better audio. Thanks so much for watching. I hope these tips help and use them when you're creating your next course. 14. 3 Tips for Composing Better Talking Head Videos: here are three ways to make your talking head shots look better for your online courses. The first, whether you're using a webcam or a camera, like a smartphone or a DSLR. Whatever camera you're using, make sure that it's at eye level. You can see that I'm at eye level right now. Just make sure you're not doing the looking up at the camera or looking down at the camera with your laptop or whatever on your lap kind of thing, where people can see up your nostrils. It's going to be easier to build a connection with the viewer if we're looking eye to eye. The next thing is to make sure there's not too much headroom or not enough headroom. Headroom is the space above your head and the top of the frame. You don't wanna have too much head room. You don't want to be like this right in the middle of your frame. That just looks a little bit awkward. You want to make sure that your eyes are about at the top third of your video frame, So if you broke your video frame into third, so the top third, the middle third and in the bottom third. You want to make sure your eyes are about at that top third level. If you're getting a really close up shot, it's OK to cut off the top of your head Sometimes. This is a technique used in a composition used for documentary interviews and all kinds of movies and TV shows and YouTube videos and online courses. But a traditional sort of medium close up shot kind of like what I'm shooting right now seems to be the best looking for online courses, where you see kind of from my chest up and a little bit of room above my head. Whatever you do, do not cut off the chin. It's just awkward. Try shooting a video of yourself, and if you cut off the chin, it just kind of looks weird. The third thing I recommend is to put yourself in the middle of the screen. Typically, when doing photography or video production, we use the rule of thirds, which basically says that you shouldn't put things in the middle of your screen or in the middle of your frame. You should put them off to the side along the intersection of the thirds lines, and this is just a more natural sort of appealing composition for people's eyes. It just is some sort of subconscious thing that is more natural and appealing to people. But when you want the focus to be on you and to be on your words and what you're saying, put yourself in the middle of the frame. If you want to leave some space for graphics on the side, only then should you put yourself to the side and use the rule of thirds. In my opinion, for online courses, I think you should just put yourself in the middle of frame. Suggest to recap. I level not too much head room, not too little head room, eyes on the top, third of the frame and then putting yourself in the middle of the frame. So if this means stacking some books and putting your laptop with webcam on top of it, if it means getting a higher chair or a lower chair or standing up getting a desk that can rise or lower or just setting up a tripod used these techniques to record and compose better talking head videos 15. Choose a Great Background: If you are shooting talking head videos, you should pay attention to your background and make a conscious decision on what type of background to use. There's basically two categories of backgrounds that I consider. One is a real world environment where you're sitting or it seems like you're sitting in a real world. You can also do this with green screen if you want, but it's a lot easier if you're just in a real world environment, kind of like what I'm doing right now. I'm in my office, got my background behind me and then the other is sort of a fake backdrop. This could be a paper backdrop, a cloth backdrop or just a blank wall, which isn't a fake backdrop. But it's just a clean backdrop that doesn't really add anything to the story, but it has some benefits to it as well. So first, let's talk about the rial backdrop for the rial background. I actually like the rial background when you're creating courses that have to do with your background. So I made a conscious decision to shoot this course in my office with my office is my background, because this course is all about creating online courses, something that I do in my office. So I thought that shooting in my office, it shows off my personality a little bit, and it just adds to the feel, feeling and the vibe that I wanted in this course. I made sure to clean it up, something that you should do. If you're in a real world environment, Please don't record in your bedroom with your dirty laundry in the background or on messy bed. I've done it. I'll be honest. I made that mistake and I have done in the past, and I see lots of people still doing it. But at the very least, just turn your desk around, turn the camera around for somehow, rearranged the background, so we're not looking at where you sleep. It's just a little bit unprofessional, and it just doesn't come across as a course that people are going to want to invest in. And on. That same note, your background should add to your story and not detract. So if you're shooting a course about cooking sour dough bread, then you should be in your kitchen. If you're making a course on how to hit a baseball farther. You shouldn't be sitting in your living room. You should be out at the baseball field. Make sure that your environment matches what your courses about. On the other hand, using blank backgrounds could be a good idea. I've used different color paper backdrops, and I like the clean gray look. But I recently created course with sort of a blue and a red backdrop in that same course, and I really liked it because it just gave more of a vibrant, exciting feeling to the course. Thes paper backdrops are great cause they're easy to set up and you can set them up anywhere, meaning you could be consistent with your videos, no matter where you're shooting. Over the course of my online course career I've lived in, let's see 1234567 different places. And so throughout my courses, you see to RIMPAC drops if I wanted to, and if I was more consistent using paper backdrops, well, that might have been a little bit of a better decision. It really depends on what you're going for with your feeling of your course. Sometimes a blank backdrop, a blank wall can feel little drab and impersonal. That can also be a good thing, though, if you're not trying to share your personality and it could be more professional than a background that you might have around your house. Trying to replicate the apple look of the plank white background is probably the worst thing that you can do unless you have a professional lighting set up in the professionally painted and blank white background. It's really hard to get that clean look, so I suggest using something like a darker wall or a colored wall or a wall with some texture to it, rather than trying to replicate that look other than consistency. The main benefit of a blink backdrop is that it focuses the attention on you. There's nothing in the background that will distract the viewer from what you're saying, So that's another benefit. You could also get this look or really any kind of look with a green screen. Green screens allow you to replace the background with any image or video that you see fit . They're going to have to use a video editing application that allows you to remove that background. Adobe Premiere Pro after effects Final cut pro. These applications all allow you to do that. Even camped Asia and screen flow do. But again, like the white background green screens, it's a little bit difficult toe look good. You have to have really good lighting both on yourself. The subject, but also an evenly lit back, dropped it cleanly. Remove it, and it's a lot of processing power that your computer has to do while editing. And for me, it's just not worth it. So I highly recommend checking out the seamless paper backdrops that I've been using. I've bought them from savage paper. I bought them online and also from my local fit our every store. And they look even better with decent lighting, which we're going to talk about in the next lesson. So at the end of the day, it's up to you. If you want to use a clean, blank backdrop or some sort of real world environment, just make sure it's clean and it doesn't distract. Thanks for watching, and we'll see in the next lesson 16. Light Your Video: no matter what type of camera you're using properly using and adding some light will make it look better. So in this video, I want to teach you a lighting set up and talk about what I recommend when starting out. First. I want to just talk about why we are going to light in the first place. One reason is just because our camera needs a little bit of help. Modern cameras are amazing. You can practically shoot in the middle of the night with some cameras, but with most cameras that you're going to be using, like a smartphone or a webcam, it's not able to record when there's not that much light. So adding light prevents your camera sensor the chip, the sensor inside your camera that actually records the data that it's seeing through the lens. It prevents it from overcompensating and making your camera look grainy. So the first thing you try to do, though, is probably turn on the ceiling light or maybe a desk light. And that's the second reason why I want you to think about lighting and why it's better to properly place your lights because your ceiling light it's going to shine down like this, and it's going to create weird shadows from your eyebrows, your eye sockets and your nose, even your lip. It's going to make you look not as flattering as if you have mawr. Soft, light, soft meaning. It's not hard direct light coming from a light bulb, but maybe it's diffused by a paper lantern. Or maybe diffused by a curtain. If the sun is coming through that window, something that's a little bit softer and spreads out a little bit flatter. So it's not so harsh. So as I mentioned, the paper lantern is a great set up to start with. It's actually what continue to use to this day because it's just so easy. It's inexpensive, and it produces a nice, high quality video. Paper lanterns can be purchased for cheap on Amazon or from a store like Kia. If you have one of those around you, and then I purchase some higher quality, more powerful video fluorescent light bulbs, or you can just run down to your local hardware store and get any sort of high powered fluorescent lightbulb. If you can get one that shines 100 watts or higher that will be the best little bit lower than that. It might not provide as much light as you need. The simplest way to set it up is just to put one light on either side of the camera. This is going to create a nice flat, even lighting on both sides of your face. If you want to get a little bit more creative with your lighting, put both lights on one side of the camera or reposition where you're sitting and where you're looking. So all the light is coming from one side, and that's what I'm doing right now. My desk is over here and both lights are shining this way, so it's creating a little bit more contrast on this side of the face. You can probably see that this side is brighter than this side. I don't want this side to be in the shadows, but it's kind of nice to have a little bit mawr contrast rather than completely even on both sides. That being said, when I'm using my webcam and I'm looking at my computer desk right here, the lights are right above the webcam on either side, and it's a nice evenly lit shot for things like Webinars or online videos straight to camera with my webcam. And so what I'm gonna do is actually share a lesson from our video production boot camp, which will really help you out. We walked through a three point lighting set up, which is the basic lighting set up that I encourage you to use no matter what, but especially for talking head style videos for your courses. So we're gonna start by lighting myself right now. I'm lit by this very toppy kind of grungy garage light. We're gonna turn that off, and we're gonna see if we can make this look a lot better. So Sam's gonna run around and set up our lights, starting with the key light. Who so typically, I like to have the lights at a 45 degree angle just above the camera and to the side of it . This is gonna be your key light. This is where your main source of light is coming from, and it's a good place to start. Whatever your most powerful light is, move it there. That's gonna be your biggest source. So whatever your biggest light you have, that's gonna be the best place to put it right now. It's really harsh. We're gonna put some diffusion on it later, but let's add in the fill light. Next. So they're fillet is gonna be just to the left of camera, really just to the opposite side of the key light. And what the fill light is doing is making up for whatever shadows the key light may have started. So if the key lights coming from this direction, we may have gotten some shadows here and we'll go over this in a little bit. But the fill light is gonna fill in anything that the key light is not hitting. Same thing. I would love to have feel like a little bit of a 45 degree angle just above the height of the camera. So Sam has Arc Eli and fill light up. Next, he's gonna put up a back light. The back light really is designed to give a rim to the background and also kind of give a separation from the background. There's many different ways to set up a backlight. We're going to start with it like this, so let's start to break these lights down first off our fill. It is being diffused by some diffusion, which basically lowers the intensity and makes it much softer. You can see there are lights, have a little bit of cloth that come with it that we put in front of it. The key light right now is harsh. It's hard light coming on me right now. They're led lights that we have. So they're not as harsh as a tungsten for Nell Light, maybe, or a Home Depot light. Maybe, but we're gonna put some diffusion on in any way and make it softer. Make it less harsh, and I'll also help with the shadows on my face, and it will help with spilling around the background. So it's sanded. Here is he put on a grid diffusion, so this focus is a little bit more light with still defusing it. At the same time, it's definitely softened things up. It's helped the shadows a bit, and it's not as harsh on the subject. I personally like to what they say in the industry, double break it or put double diffusion on it, which is what we're kind of doing in our interview, set up in front of our backdrop. I want to see if I could do double diffusion on this light right now. T even soften it up more great. So now are key. Light is double braked or double diffusion on, and it's incredibly soft. You may notice a light as much, even on me. There's hardly any shadows, but that's helpful because of the fill light, and the background has sort of softened up a little bit. What Sam gonna do now is he's gonna dim down the fill light just a little bit to kind of match the contrast year. So there's different ways of voting different emotions with our lighting. But we're just trying to do a nice, basic clean interview set up with three point lighting, where there's a key light and Phil Now, if your life isn't dimmable and you're in a big enough space, the best way to adjust intensity of your light is to move your lights forward or backward. Sam is gonna move the fill light closer, and you can see how it gets more intense without dimming it. You can move all the way in almost. You can see how the fill it has gotten a little bit more intense. Just by moving the light closer light starts to fall off as it moves through a distance. So the closer a light to the subject is, the more intense it will be. The further away, the less intense it will be. Let's actually see what each light is doing. Sam is gonna turn off and on the key light, and you can see the main light that's lighting me from our source right here. So let's turn it off. See how much it's filling in here. The key light really is our main source of light on our fill lights, just filling in what it can't hit. So let's turn it back on. Great. So that's what are key lights doing now. Check out what our fill lights doing again. It's filling in what we're missing from the key light off so you can see there's a little bit more shadow here, and it's really not filling out my full face as welcoming. It might be a little more menacing, so let's turn it back on. Great. So now you can see what both flights are doing. You can see the shadows. Let's check out the backlight. So are back lights, giving me a slight rim. Sam. Just turn it off. Watching turns back on. It's very, very subtle, but you can see how it breaks up the background and kind of ads not majestic, but just makes it a pop a little bit more. It's a lot like the Grady int that we used in the interview kits, but it helps break it up just a little bit more. So just to see exactly what the back lights doing, let's turn off the fill light. Let's kill our key light and you'll be able see exactly what the back lights doing. Now here I'm probably very silhouetted, and all I can see all you can see is just a rim. But when you turn the key back on, you'll be able to see exactly what the backlight sort of doing great. Now this is a nice one, Light kind of set up a swell with the backlight, a little bit more dramatic. Sometimes. Documentaries and dramas tend to use this for a very nice dramatic effect, and again we start with the base of our three point lighting, and from there you can decide just what you want to use specifically. So let's have another option for the backlight. What we're gonna do is Sam's gonna take off the diffusion on the backlight again, not keeping the light for being soft. It's gonna be more harsh, has a lot more heart, and he's gonna put it exactly opposite the key light and raise it a little bit. So this is just a different type of backlight that still adds separation, and it's a little more halo. We notice it will hit more of the back of my head. The big thing is, because it's opposite are key. Light is we'll have to Barn door are kind of keep it off the camera itself to avoid any flares. If that's the style you're looking for, you can always flare your camera up, so this is a little bit higher and harsher backlight. This light has no diffusion on it, so you can see how hard it is right here. It's very different from our key light. Sam is gonna put some diffusion on it. You can see how it softens it up, and it makes it much more subtle. It's a little more pleasing to the eye and a lot softer. The great part about three point lighting is it really is a base structure to kind of get your concept around lighting. The cool thing is that always remember there's a key light, a fill light and a backlight, and if you're indoors and you don't have any lights, you might be near a window. Just pretend that window is your key light, and you can kind of work off that. Or if you have a bounce card in your outside and you need the harsher light, I always put the harsher light on the backlight. Imagine that, as your son, a Sami, have explained in the natural light section and use a bounce card to act as a fill, so it really kind of works your way. In any concept, It's really a great way to kind of learn, lighting and learn the basics of lighting because you can build off it throughout your entire video career. So we recommend three point lining for pretty much any situation. It's a great place to get started when you're shooting an interview when you're shooting at your office or really anywhere. It's a perfect structure to build off of, and you should be able tow. Always rely on it throughout your entire video career. If you enjoyed that, and I hope that explain and you learn about a key lighting set up that you can use four year courses now, you can do that. Set up with professional lights if you purchase them or really, with any combination of lights, household lights, lights that you have even windows or bounce cars you can use as one of those back lights, key lights or fill lights. The last thing I want to mention about lighting is that sometimes it's good to have a light shining in your background, especially with the paper backdrop. It's a popular style. It just creates a nice little Grady int behind, and I'll show you some clips right now from our video production boot camp where we did have that Grady Int look, we just had one light shining on us from above to the left of the camera, and then we also had a light shining behind the subject up at the backdrop, creating that grading. It also creates some separation from the background in the subject, which looks a lot nicer than you being scrunched up against your background, even though we were only a couple of feet from that background. It just looks like there's more depth and it's a little bit more pleasing to the eye. We could teach an entire course on lighting, and we're probably going to do that someday. But for now, I hope these basic tips will help you light your videos better for your own online courses . 17. Case Study Lighting : Hey, welcome to another. Case studies. So in this one, I want to show you my lighting set up that I used for this course, but also that I use all the time for my Webcam videos, for my podcasting videos, for YouTube videos and even for online courses with my webcam. First, let's go over the equipment that you can get on Amazon for under $100 a great deal. Plus, you get a bunch of extra paper lanterns. So the first thing is, this paper landed. I'm using the 16 inch. You don't necessarily need the 16 inch, and you can get some that are cheaper for less that are that are smaller. But the 16 inch works with the light bulbs that I'm using, which are huge but first paper landing. That's what you need. Next, Uh, you have have this backdrop stand. This is the cheapest one that I saw, but really, you can get whatever is cheapest. You could even just hang the lanterns from the ceiling or from a wall with a hook or something that's not this expensive. This I actually customized and put on my desk. You'll see that in just a minute, I'm bite. Also, you don't have to install it on your desk so that you can have more portability. I just wanted to cut down on the size of it, so that's why installed it on my desk. You need to have a light bulb socket so that you can plug your light bulbs in and then plug it into the wall. So I got two of those. You might be able to find these for cheaper somewhere else and then these light bulbs. So these are the big limo studio video lights. They are huge. It's kind of comical, but you don't necessarily need these, but they are 105 watts. Super bright, bright, enoughto light. Really any video study set up, But again, you could go for something cheaper that's not as bright. You can go down to your local hardware store and get something cheaper. That's what I was doing for a while. But at the end of the day, I bit the bullet and bought the $30 lightbulbs. It's to pack, and I'm not gonna go back from there, so let's see how it's set up so you can see that they're just hanging from this backdrop stand Ah, that's right on the left and the right of my webcam. I don't really move them around. It lights perfectly from the sides. So I like that. And it's nice even lighting on both sides of my face. You can see that I installed it onto my desk of this, customized it, drilled it in the core, drop around the backdrop stand and then they just hang like So here is the light bulb inside. You can't really tell how big it is here, but trust me, it's huge. So that's my lighting set up. And that's what I was using for this course, actually, to get the light coming from one side. So I just move my desk a little bit to the side of me. While we were filming, I was using my DSLR camera to film my Ken and 70 D, but I still use the same lights that I used for my webcam set up, and I thought they looked great. Thanks for watching animals. You, in another lesson, 18. Use Editing to Make Your Course More Engaging: video editing. It's my specialty, and it's one way that we can make our courses, even Mawr, engaging in this lesson. And in this course I'm not walking through a specific editing application. I could spend the rest of my life creating courses on how to edit on different platforms. And in fact, I have many courses on video editing. So if you're interested in editing or adding graphics with Adobe premiere, Pro Screen Flow after effects or power director, I have classes on those. This lesson is all about how any of you, no matter what platform you're using, can use editing to make your courses more engaging. The other reason why we at it is to cut out the mistakes, and this is something that I didn't used to. When I started creating courses, I would just start recording with screen flow or whatever, and I would just start talking, and then I would turn off the camera and I would basically chop off the first 10 seconds of blank space and then the last three seconds of blank space and call it a day. That was my lesson. We want to use editing as a way to cut out the fat, trim out the mistakes, but also to cut down our lessons so that they only talk about the things we want the student to hear. After trimming it down and editing out mistakes here, the ways you can make your videos more engaging through editing one is to add graphics, so this could be a simple as titles. This could be images adding photos, adding B roll or the cutaway footage that has mawr demonstrations or more examples of what you're talking about at the beginning of your video at a talent card. Yes, it's easy for a student to see when they're playing through the video that the title of the lesson is on the website. But sometimes people are just watching lesson after lesson, and that text isn't as apparent. So adding a title card at the start of your lesson to remind people why they're watching that video and what they're going to learn. Hey, everyone, welcome to a practice exercise for this section. Welcome to another lesson, everyone. We're gonna be talking about the importance of recording yourself at the same time. You can add calls to action at the end of a video. Calls to action are great ways to increase engagement or to help students take action. The best way to do it is if you're saying it either just through audio or if you're on camera and saying on camera as well. But combine that with a graphic that challenges the person to take action or just provides a next step for that student. It could be a simple as encouraging them to watch the next lesson of the video. Another thing you can do but you gotta be careful with to make your videos more engaging is to add music. Now. Music isn't always necessary for your lessons, and sometimes I think it can actually be very distracting for your videos. I watch a lot of tutorials online, and when there's just a constant, repetitive song that lasts for 10 or 15 minutes, that can get pretty annoying. So I suggest Onley using music during the intro videos of your lessons during the intro of your course or at specific times. I've been experimenting with including music throughout entire lessons in the middle of my course, and I'm going to see if that's working or if it does add any benefit. But for my personal experience, I enjoyed lessons where there's not music throughout. There's great ways to find free music like the YouTube Music Library. If you have a YouTube account, which is free, you can go to your creator studio and go to the music library. And all of this music is available for you to use in your courses. Make sure you pay attention to the copyright of these songs, though, because sometimes you have to attribute it to the author and say that in your video or in the description of your video. But there's lots of songs on there that are completely free to use without attribution. The problem with the YouTube free library is now. I hear this music all over the place, so it's kind of repetitive, and if you want to be more unique, you might have to license your music. The best and most inexpensive site that I found is Audio Jungle dot net. You can license songs for between 15 and $25. Just make sure you pay attention to which license your purchasing because sometimes you're only allowed to use the song in a single video one way Teoh creatively use music is to use it during specific times in the class. Say you have assignments or action items. Maybe you have the same song play for all of those assignment lessons, or maybe used the same song for the introduction of every section. This way it signals to the student that this is a new section. So these are the ways that you can use editing to make your videos more engaging. And if you can outsource this, it might be something you want to try to outsource first, because it can take a lot of time and effort toe. Learn the application to learn how to do this. I'm lucky, because I can add it efficiently. It's my background. It's my profession. But for those of you who are just starting out with video production and course creation, editing can be a pain, and I understand that. But no. At the end of the day that a lot of the time you've spent adding graphics, adding music, cutting, especially cutting out the mistakes and cutting down your videos toe only the most important stuff that is going to be well worth it. Thank you for watching. In the next lesson, I'm going to tell you about export settings. I just want to make it a separate videos so that people know exactly how to find that lesson when they're going through the content so that you can export a HD quality video for your course. 19. Best Recording and Export Settings: Let's learn about the best settings for exporting your videos and uploading the videos to whatever course marketplace you're selling on or self hosting. We want to make sure that your videos look beautiful on whatever device people are watching them on. This also has to do with what size your recording at. So this is, hopefully something that you're watching or your understanding before you start recording, because you have to record at the same or better quality than you export to have a crisp, clean output. You can't record at a lower quality and then upscale it to a higher quality and have it look good. It's just not going to look at good. It's gonna look pixelated or blurry. It's not gonna look great. So make sure that your recording at HD quality now HD means lots of different things. You have 10 80 of 7 20 what these two things mean is the size of your screen resolution or the video resolution 10 80 basically is 1920 pixels wide by 1080 pixels tall. 7 20 is 12 80 pixels wide by 7 20 tall, so 1920 by 10 80 HD is better quality than 12 80 by 7 20 For most slideshow based courses, 7 20 HD or 12 80 by 7 20 is a great quality. It's going to look good on no matter what screen your really using unless you're blowing it up on a big projector. But for people watching your courses online, that should be completely fine. And the higher resolution your used, the higher the file size is going to be. And the longer the upload time is going to be, so really, recording and creating a higher quality file or video might not necessarily be necessary. That being said, if you're shooting, talking head videos or even screen cast videos, I do recommend recording and exporting at 1920 by 10 80. This is just going to look better than the 12 80 by 7 20 especially because people's phones and computer screens air getting higher and higher resolutions. So you want to match that when you're done with your video and it's time to export it With whatever application you're using, you typically have to choose your file format. This is the Kodak or really the type of file that you're going to be exporting. There are two main file types that we suggest using quick time H 264 or MPEG four or MP four. It might show up as both of these air high quality files, but a small file size or smaller file sides because it's very compressed. But at the same time, it looks really good for Mac users. Quick time, age 264 should already be installed for Windows users. You should be able to use MPEG for or if not, W and B can be a usable file. Just make sure that it's 1920 by 10 80 if that's what you recorded at and in terms of quality, there's different ways. Teoh Export quality. Sometimes it's just a slider that says Good, better best or sometimes you actually input. The bit rate between 5000 and 8000 is a good bit rate for 10 80 p videos or 1920 10 80 videos. If you go lower than 5000 then the quality isn't going to be as good for that size resolution. One other thing with the bit rate is that the higher the bit rate, the higher the file size So if you are trying to limit your file size, lower the bit rate. If file size is not an issue and you have a fast Internet connection, just make sure that it's at full quality 100%. However it's represented on your computer, just make sure that it's at 100% full quality so that you get the best picture. If you have any questions about export settings, please let me know. I know this can be a little bit confusing, especially if you have it done a lot of video editing in your past, so please shoot me any questions you have, otherwise we'll see you in the next lesson. 20. Make Your Course Available to the World: The beautiful thing about online courses is that their online anybody around the world with an Internet connection can access your course. There are already billions of people around the world with Internet connections and millions upon millions of new people getting Internet year after a year. So this opens up a huge audience. Four our courses, and I know for a fact that course marketplaces in particular you, to me is really focusing on international growth. In fact, only 1/3 of my students come from the United States, the country where I am born and where I live. Over 200 countries are represented by the students in my courses. This is amazing, and I could take advantage of this opportunity. And you can, too. One is through translating your course completely, and the other is by adding subtitles. Now translating your course is the best option as a learner. In another, language is the best way to learn. You don't want to be reading subtitles. Toe learn. So if you can partner with someone internationally or pay someone who does translations through websites like up work, you can actually have someone completely dub or convert your course. into another language. I've actually done this with other instructors online who speak another language, but it is typically an upfront cost and takes more work and effort than subtitles who knows what these different platforms are going to do? I suspect that you, to me, might be working on, or they should at least be working on a subtitle feature that translates or actually closed captions. All of the courses automatically similar to what YouTube does right now, and if they could do that, then it could be automatically translated in any language. How big would that be for us as instructors at this time, where it's up to us to add subtitles or close captions to our courses? In my experience, red dot com is the best. It's the cheapest and the most reliable on the highest quality. It's a dollar per minute of video to subtitle, and you can even pay extra toe, have them translate it, And the process of getting the subtitles is relatively simple. I've also found freelancers on sites like up work dot com to translate, and I've found them to do it cheaper than $1 per minute video. But it takes a little bit longer to do it for them, because usually it's a single person, and the quality isn't as good or reliable as rob dot com. And adding these English subtitles is great not only for people with hearing disabilities but also people from other countries who speak other languages but might know English of their second language. Reading is just easier than listening, especially with my Southern California accent. I've had people students message me lots of times saying it would be very beneficial if I had subtitles for the course. And so it's something that I'm doing working through my classes. The other benefit of this specifically on you to me, is that when people are searching for courses, they can filter courses whether they have closed captions or not. Currently, not many courses have closed captions. So if you are from another country and you're searching on you to me and you need close captions than it would be very beneficial. Or if you're hearing impaired and you need a course with subtitles, you're obviously going to choose the one with subtitles. And right now there's just not many out there so you can take advantage of this right now, and from my perspective, the investment is worth it. Time will tell us how big the international market for online education will be, But right now these marketplaces have such a small percentage of the world. And as the entire world moves towards online education, it's a great time to be starting to be in this world and to get our content up online before the boom that is going to continue toe happen in this room. Thank you so much for watching. I hope this tip help and inspire you to do your own thoughts about making your courses Mawr internationally friendly and we'll see you in another lesson. 21. Choose a Course Platform: in this lesson. I want to help you decide where you're going to publish your course. By now, we've talked about better ways to make our course, how to come up with great course ideas and implement those ideas. But once you have a course, where do you put it? Where you going to make the most money? And where's the best place for you? At this point in your online course career, I'm breaking it down into two kind of options. One is the marketplace option, and then the other is putting it on your own platform or self hosting your courses. So first, let's talk about the marketplaces. You're probably wondering if you should put your course on you to me. And it's where I got my start. It's where a lot of my course is currently are is where I've made the most revenue from my courses, and you, to me, has literally changed my life. All those stats and numbers and things that I've accomplished up until this point that I mentioned early on, like paying off $100,000 in student loans, paying for my wedding, traveling the world, buying a house, all this couldn't have been done without you to me. And so I think it's a great place for you to put your course, especially if you're just starting out with the marketplace idea. You're putting your course on a platform that you have not as much control over because they get to decide how they're going to market your course, which courses they're actually going to market and promote what you can do with student information that you get If you get any student information, how you can communicate with them, how you can promote to them things like that, how much you can charge for their course. There's always a revenue split. They have to make money so they take money from you if you make sales, so the big one is you. To me, there's other big players like skill share. There's some other ones that I've personally had success with on, like Adobe Know How Stacks Social, which is sort of the big parent company of a couple smaller ones like stack skills and skill wise. There's some up and coming new startups like skill success. There are some smaller companies that are based on more specific genres like amazing dot com, which is for business and entrepreneurial classes. And I've also found others more, even more niche platforms like Photo Whoa, which is just a photography based website, and they sell photography courses and a couple other ones, like curious dot com, which is more general. But it's sort of a different style of platform. So there's lots of different platforms, and the biggest thing to keep in mind when you're thinking about putting your course on all these other platforms is making sure it's legit, making sure that you have recommendations from other instruction instructors. Maybe it's me on this course. Maybe it's reaching out to someone who you see having courses on that platform via Facebook or email and just say, Hey, have you made any money from this platform? Because there are some big platforms and I'm not gonna name names, but there are some big platforms that I've invested a lot of time and energy into. I've even gone out and met the team, the super legit. They have a backing, but I've never received revenue or sold a course on this platform, so it's kind of hard to tell if it's going to be worth it to put your course on these marketplaces unless you know, other people are making money from them and they're actually paying you. And so the big ones that I would suggest starting out with or thinking about Are you to me and skill share with you to me. I'm just gonna go over the numbers and the revenue split for those of you who don't know about it. But basically they take 50% of every sale that they make. So you put your course on their you don't do any work and they take 50% if someone comes on the platform and purchase your course if you do the work and if you promote your course on you, to me, which is free to upload to you make 97% of that sale only 3% which is basically the transaction fee that the credit company or the papal has to take four. Completing that transaction, that's the only amount that's taken away from you. So you really get all of that revenue from that cell, which is an amazing deal. Currently, you can charge between 20 and two or 20 and $200 for your sticker price, your list price of your course, and then you can also discount anywhere down to $10. And so can you. Do me the key with you to me is mass amounts of sales. So selling to thousands of students, and if you stick with it, you're going to be able to do it like that. I've had over 250,000 students, total and role in my classes on you. To me, up till this date, a lot of them into my free courses, some of them from free coupons. But I'm guessing I haven't done the actual numbers, but over 100,000 actual paying students for my courses. So they have a big audience. They're expanding globally. And so I still think it's a great way to start out on you to mean skill. Shares in different beast and skill share the model. It's not a paper course model. It's a subscription model for students. They pay a $9 monthly subscription, and they get access to the entire library. And then skill shirts takes that big chunk of money they get every month from their subscribers, and they split it between skill share for the costs of running the business and then the instructors. And currently we get paid per minute viewed of our course to skill shows. Great if you have a lot of content that you want to put up there, if you've created a couple courses already and you're thinking about adding it to skill share, I say, Why not? If you're getting started out with marketplaces, put it on you. To me as the full class, focus your energy on promoting your course on you to me, and then also just put it on skill share. It's just a extra stream of income that you potentially might be able to grow. And I hear a lot of people saying that, oh, skill share, it's You have to be posting new classes every month and your classes, you know, they go up and then they go down and disappear and never get enrollments. And I found that not to be true. If you have a class that is semi complete in terms of subject matter, like a full beginner course on whatever it is programming, cooking, photography and you put it up on skill share and you get some initial traction and get some good reviews on there, just like on you. To me. You will have good ASIO search engine optimization, and your course will stay relevant. And you will continue to get enrollments and views in those courses for months and months and even years. So that's the marketplace model. The other ones I mentioned you can play around with, see if you can get on their adobe know how. Dot com curious dot com of course dot c o dot UK is a UK based one, and you'll notice on these websites that some look a little bit more professional. Some don't look as professional. All I can say, though, is these are the ones that I've actually made money from. So the art semi legit. And that sense, even if their sites not as beautiful auras as user friendly as a place like you Tamir skill share, they still are earning revenue, and I can't I can't diss them for that. So amazing dot com curious dot com. Stack social dot com skill wise dot com skill success dot com Those are the ones that I would pay attention to or just check out in the next lesson. I'm gonna break this lesson into two because I've gone on for a little while. In the next lesson, we're gonna be talking about this self hosting option. 22. Self-Host Your Course: Let's talk about self hosting. There is different forms of self hosting one where you're actually hosting the video content in the course on your own website that you've built, whether it's WordPress or any other host being or Web building platform. And there are plug ins like zippy courses that Derek Halpern put out and many others that help you build a course on your own site or a membership site where you actually put content behind a membership wall. I've never tried to do that option because it seems a little bit too difficult or just a little bit too much work for me when there are easier options like think if ic dot com or teachable dot com and there's others out there Zettler dot com There's other ones out there , but I think if it can, teachable are the big to that I recommend these sites allow you to create a website of your own in your own online school, basically, and the cool thing about it is, if you're just getting started out now, both of these platforms allow you to sign up, create your site, But it's more than just an online school. You can create a full website based off of these platforms. So if you're just getting started out and you're just trying to create a website for your online courses instead of building a website off of teachable and think if IQ and trying to connect the two, which is what I've done because I started that way. First, just build your website with teachable or think if it you could have a blah. You can have pages, you can design it, customize the design, and they look really nice and professional, So I personally use teachable. Both of them are very similar, and the things that you can dio with each are very similar. The pros and the benefits of self hosting this route with teachable. Or think if it is, you just have a lot of control you can control. The pricing can basically charge however much you want. You can control how you charge per course so you could do a one time fee. You can do a payment plan, or you can even do a subscription model where people have to pay every month to access your course content. And that's what I've enjoyed doing because it's more predictable for me if if I can enroll ah, 100 people paying $9 for a course every month, I know that every month, give or take, I'm going to have $900 in revenue from that specific course. And it's something that you can play around with if you have a very high quality course. Or a lot, of course, is that you can bundle together sort of how skill share does it, but on your own site. So you have all your courses available for one low price. The other thing that's great about these platforms of is you have more control over your student information, so you get the students email address. You can email market to them. These platforms integrate with most of the popular email marketing tools out there, like a Weber Convert kit mail chimp. Really, all of the big ones you can connect. And so one thing that I've done is I've used my teachable website as a funnel for my paid courses so people can actually sign up for my free courses on teachable. They get onto my email list and they get onto an email sequence where I can educate but also promote my paid content to them. And it's all integrated, and it's all automatic. A couple other cool things about these platforms is you can actually have multiple authors for your courses. So if you've co instructed something and you want to split payments or even build an affiliate program for your own school, you can do it with both teachable and think if IQ you can also have dripped content. So if someone signs up for a course, you can slowly drip out content weekly or monthly or daily so that they don't have access to the whole course. And this is one way that some courses have found to have success to increase engagement with the content. I like giving out all of my course content from the beginning, but it is just an option. Good thing is, both of these platforms have free options. To get started now, you will have to pay a higher percentage of your course revenue to get started still like a revenue share model, but it's only around 10% currently. Think if it just takes 10% I believe teachable. It takes 10% plus $1 for every sale. So it's still an amazing lee low price for hosting all your content. Having a website with the domain that if you don't pay for it, you can either have a domain name that you forward to this site. Or you could just have a teachable domain name, which is your school dot teachable dot com. Or you can pay for the upgraded package and get your own custom domain name, but still 10% of every sale. It's a low price for hosting your video content and automating the entire entire transaction process. So who is self hosting for? I think it's for a couple types of people. One is if you have premium content that you want to charge more than what you can on skill share, or you to me or these other marketplaces. Obviously with skill, share your just bundled in all the courses for a monthly subscription fee that skill share charges, so you literally have no control over how much a student pays or how much revenue you get per student for your course. You to me. On the other hand, you can charge up to $200 but if you opt into their promotions. They're going to be selling your course for $10 during black Friday. So if you don't want that and you want to charge higher than self hosting is a great route to go. The other person who this is for is if you have your own audience already with any of these self hosting methods, you're going to have to market yourself. So if you have an email list, if you have an audience on YouTube or on your website, it might be a good idea to test the market and see if people will pay for your courses. Or you could do a combo. You could have your courses on your own site as an option, plus on these marketplaces, which is what I'm currently doing. And my long term vision is that on my site, it's mostly going to be a membership package, so you get a bundle of all my courses for one low fee, but you also get some bonuses. You get mawr content. You get more one on one feedback, possibly a an exclusive Facebook group or some sort of weekly or monthly webinar Siri's that you get access to me more than on you to me. Because if I can charge more for my courses and make more revenue from my courses on my own site than it's worth it for me to put in that extra effort compared to on you to me, where at the end of the day, sometimes I'm only making 25% of every sale, which is something I forgot on you. To me, if an affiliate cells your course for you or if they have an ad for your course on Facebook or Google and so on purchases your course through that ad, you only make 25% of that sale. So on black Friday, when they sell the courses for $10 you could literally be making $2.50 or less if your co instructing the course and splitting the revenue with other instructors. And so that's why it's a big number. It's a mass amount of sales game, whereas on your own platform, self hosting, you have more control and you don't have to sell as many. You can sell one course per month for $1000 or ah 100 choruses per month for $10 on you to me orm or to make the same amount of revenue. So it's up to you what you want to decide. I encourage people to start with the mark marketplaces. First. It's how I got started. Great way to test out the market to see if there's interest in your courses. And then as you start to build even more premium content and build your own audience on the side, then start using the self hosting methods that I've talked about in this lesson. Thank you so much for watching. If you have any other questions, let me know. Otherwise, we'll see you in another lesson. 23. Write Better Titles & Descriptions: here are my best practices for better tiles and descriptions, which are so important for selling your course to students. The main thing with the title and description is twofold. One is to make sure that it conveys the benefit that the student gets from taking your course. And the second is to make sure that your course content matches the expectations that the student has from reading your titles and descriptions and enrolling in your class. If you call your course a master class, then it needs to be a master class. If you call your chorus a beginner class, it should be a big dinner class so that students who are brand new to that subject find it easy enough. I've had problems with students who thought my complete courses weren't complete enough. I've had problems with students who thought my advanced courses and my beginner courses work advanced enough for weren't beginner enough, and it's hard to please everything at the end of the day, especially when you're selling on a platform like you. To me, you're getting thousands of students hopefully and you're going to have a range of students , and so it's hard to please everyone. But at the end of the day, make sure that your talent description shows that benefit. And it has that expectation matched in the end. With your titles, you want it to be clear and specific using keywords. You to me has recently told me that actually, shorter titles tend to do better because they're just more easily read, especially when someone searching for on you, to me or even on Google and they see a bunch of results. And they see all these titles that have really long titles, a bunch of words, and then there's a couple with shorter amounts of words. Those ones stand out. So think about being short and concise at the same time. You, to me, also told me that you have to show the benefit and it should be actionable. I shouldn't just be the photo shop course. It should be the complete Photoshopped course. Learn to design graphics for beginners or something like that that shows the benefit in the title. So that's typically the structure that I go with so something with the keywords in the beginning, and then some sort of added benefit. You to me also knows that words like complete ultimate boot camp masterclass. These were do 10 to help, of course, sell better. But at the end of the day again, it has to match the expectation of the students. So if it's not a master class or if it's not a complete course, then you shouldn't call it a complete course. Just because the title works better, because at the end of the day, this is going to get you worst reviews. And that's going to hurt more than just having a better title on you, to me and other platforms of yourself hosting with Teachable Most these platforms like to have a title and then a subtitle. So if you can't have all the keywords or all the benefit in the title itself, put it in the subtitle. You can also expand on keywords, including other things that people might be searching for. For example, we recently launched the video production boot camp. It's a complete beginner course for people who want to get started with video production, and there's terms like video editing, cinematography that we know through keyword research. People are also searching for when looking for classes on the subject, but We didn't want to include that in the main title, so we have the video production boot camp as our main title. But then, in our subtitle, we include an accidental beneficial subtitle that includes words like cinematography, editing, post production, those kinds of things with your descriptions. You want to do the same exact thing. Be keyword friendly, show the benefit and really get inside the mind of the reader. Don't talk about yourself for too long. You want to talk about the benefits of the class, try to get in the viewer's mind. You want to be a better photographer, right? Or something similar to that. You're having trouble making online courses, and you want to make more money with your online courses, right? That's something that's more compelling. Using a question early on in your description has been something that's worked for me to get inside the viewer's mind, and then you back it up with Well, you should take this course because you're going to learn how toe shoot better videos, and we're going to teach you how to do this by showing you X, y or Z how to use camera. A how to use your manual settings, how to shoot inside and outdoors, how to shoot, talking head videos and running through all the different things in the course. There's no perfect length for a course description, but understand that this does affect your S CEO, really, on any platform it will. So including enough key where is not just repeating key worries in a long run on sentence or just literally a list of keywords but including enough keywords around your topic will help because, in fact, a lot of course cells, especially on you to me don't come from searches on you to me itself, but from Google. So Google actually ranks courses on their search results. And if you search for photography, online course or kids photography online course, you're going to probably see one of my courses in the Google search in the first couple of pages. And that's why I've been a really successful with those courses because I got those courses rank not only on you to me but also on Google itself. To remember at that end of the day to the two key things to remember are to add a benefit in your title and or subtitle and throughout your description, and then make sure that your course matches the expectation that a student has when reading your title and descriptions so that you get good reviews in your class because everything combined increases your course ranking and the higher ranking, the more you're going to sell. 24. Price Your Course to Make the Most Money: pricing is a very important topic in terms of selling your online courses because it can increase your revenue could decrease your revenue. It can really change how your courses are perceived by the student. Now I'm gonna talk to you from my own experience like I have through this entire course, and I want you to remember that because there's lots of different ways to charge for the courses. There's premium pricing where you charge a high amount. I would call premium anything over $100. Some people say even over 304 $100 is considered premium, and anything lower is not worth it. I listen to a lot of podcasts that sort of bash the lower end pricing model, and so that's the premium pricing. On the other hand, you have your lower prices charging anywhere between 10 and $100 or maybe up to $200 for your courses, and this is how you can price your courses on you to me now. Personally, I've had a lot of success selling courses at a lower price and I think myself hosted courses is a very good example of that for a long time I had my courses price both on you, to me and on my own site at around $300. That was at a time, the highest that you could go to on you to me. And it had a great perception. So the perceived value of the course was that it had a lot of value. It was a high quality product, and it waas. And I honestly think that most of my courses could sell for $300 or 200 or even Mawr, including this one, and it backs that up with that amount of value, this course in particular, you could make thousands upon thousands of dollars from what I'm teaching you. And so paying $500 for this course is going to be worth it for a lot of people if you actually take action. So anyways, though, on my own site I had my courses for that amount and I was driving traffic to those courses through my blawg, my YouTube videos all across the Web, driving people to those courses. But I rarely if ever, made sales at that price Organically. I did make some sales when I had a proper cells funnel, which is the right way to do it. But organically, I wasn't making sales. At some point, you, to me, decided that they want to decrease the prices for all of their courses. So the max price for a course on you, to me was at $50. So this was to try to get people toe purchase courses more regularly, not depending on high discounts, low price discounts for sales. It was a fun idea, didn't end up working. But at that time I ended up lowering my prices on you. To me, which kind of made me have to lower my prices on my own site because I couldn't have $300 on my own site at the same at for $50 on you to me. So most of my courses I put between 25 $50 automatically. As soon as I did that, I started getting sales on my teachable site, and this kind of just hit me as maybe people aren't willing to spend $300 from my particular courses, and maybe $25 or $50 is what they think it's worth. And so I've since then had my courses on my own site four between 25 $50 sometimes a little bit above. And then I also added the membership option for my bundles for only $9 a month. And these prices have done really well. My my income has increased organically, so I'm not doing cells funnels. My courses are just up there, and people find them through as CEO practices of having my courses, rank and search engines or just through my blawg or YouTube videos. So the point is that on my own site, I found success at that 25 to $50 range on you. To me, though, I price my courses. I range them from 20 to $200 but my full courses I do put at the max $200 because I want people to know that the value of this course is $200 if they are being discounted to $10 or $20 or even when I launch my courses, which I generally launched between 15 and $25 they're seeing a great discount and people are found and you to be found this through their pricing changes that people just by courses mawr when they are discounted. And when the price, though the the sticker price of the course is higher when they perceive it as getting a discount. Having the sticker price of a course on you to me at $25 didn't sell as well as the price at 200 setting the price of $200 discounting to $25 even though at the end of the day they're paying the same price. At the end of the day, though, I suggest people to try to get your courses selling organically on platforms like you to me , where you don't have to do the work yourself, and then you can move on to creating more premium products and selling them at a higher price. 25. Launch Your Course without an Audience: you might be in a position where you're creating your first course or you want to create your first course or even your next course, and you still don't have an audience of your own. So you're wondering, how do you launch a course and have success and actually make sales? It's easy to launch a course and make sales if you haven't audience that has already purchased something from you or is loyal to you. In fact, I co created a course with a couple YouTubers, Mike and Lauren, who had a loyal, dedicated YouTube following. They had never sold a product to the audience, but they had that loyal following, and they had never created an online course before. And so when we launched that course, they put out a YouTube video, and we sold over 100 seats to that course within the first couple of days, and so they already had an audience to sell to. But if you don't have an audience, how do you have success while you're depending on the marketplace for sales? So how do you do well in the market place, you have to have your course rank high. You can rank your course, especially on you, to me and skill share. By getting good reviews in your course and to get good reviews in your course, you have to get some initial traction in your course to get initial traction, you need a couple of students to get in there and to be actually watching your content. So even getting free students in your course can help with that. There's lots of arguments on either side of four. Should you give your course away for free or not? But again, this course is all about my own experience and what I've found success with. And I've found success giving out free coupons to my courses, especially in the beginning, because people will take a free course. And even though ah, lot of people who sign up for your course, if you give out free courses aren't going to be as engaged as a person who pays for that course, they still might watch the course, and they still might review the course. And getting some of those good reviews from those free students will help you and when so on, then find your course in the marketplace. Then they're going to see those reviews. Now how do you make sure that you get good reviews from free students? Because in general, free students actually give lower reviews than paid students? Because there again, they're not as engaged, and they're not paying attention as much to what the courses about. And if the course is going to match their expectation, their freebie hoarders who just like getting free things. There's lots of people like that. So I encourage you to give out free coupons to specific people to people you know, people in Facebook groups or social media groups who you know are interested in that topic . If you are teaching a course on how to train your dog, then fine Facebook groups or Google plus groups or other groups online or even blogger, blog's or other websites about that topic and give out free coupons to that group, reach out to blogged Gru's or websites and say, Hey, I have this brand new course. I have some free coupons if you want to give them out to your audience. A lot of bloggers, especially the ones starting out, are always looking for ways to make their audience happy, so they might want to give out your free course to their audience. At the end of the day, though, this is part of audience building, and you should be building your own audience during this time. You shouldn't be worried about making a lot of money with your first course if you don't have an audience because it's going to be hard to do so. The only way to really have success and make a lot of money if you have no audience, is to find that perfect topic where there's not a lot of competition in that topic on the marketplace, like you to me or skill share, if you can find that perfect course and create a course where people are searching for it. But there's no other options than you might find success without doing this method of getting reviews and free putting out free coupons. But at the end of the day, most of us there are a lot, of course, is out there already, and there's a lot of courses that are going to be the same as what we're teaching, so you should start to build your own audience. So throughout this entire course, production process. Create your YouTube channel, create a website, start blogging, start putting out free YouTube videos, start of your social media profile and start following other people in your niche and start putting out content on social media. Highly valuable content that people will like. And then they'll start to follow you because then you can start to give out free content to these people who are your initial followers and your initial fans. They'll love you for giving them free content and especially if you make it special. If you say Hey, I want to give out a free coupon to some of my best fans or I want a baited group of testers to test out my first course. These people who are interested in your topic will love you for that. So remember, it's hard to make a lot of money from your first course if you don't have an audience. It's kind of lucky if you can so focus on creating a great course and then focus on building your own audience and also on you. To me. If you're locked in your course, give out some free coupons to relevant people, not just to the World Wide Web of people who include trolls and people who are going toe poorly. Review your course, no matter what given to people who are interested in your topic. So that's my best advice. That's how I got started and it takes time. But I believe that you can get to where I am through these methods because once you start creating more courses, you're going tohave an existing student base to cross promote to thank you for watching. Have a great day and we'll see you in another lesson soon. 26. Case Study Promo Messages : in this case study. I want to show you some of my past promotional announcements that have really worked on you to me. So starting with my latest and my greatest launch, the video production boot camp launched that I did in December 2016. Here we have a really long sales letter. I've tried short, Tried long. For some reason, this worked really well so I might end up doing a longer sales pitch. In my next email. The I start out kind of like with all of my pitches, I try to get in the mind of the viewer. Do you want to make better videos? If so, we have a brand new course for you. So if you're hooked, then great. If not, then this course just isn't going to be for you. But I clearly state who this is for in the very beginning. You see that I use bold fonds toe highlight some of the best things about this course, including bonuses. That's something that I like to do in my print. Emotional announcements talk about, you know, the bonuses that you get with this course and then I have my launch promo codes and you see , this is how I've done a lot of my launches, probably if you've enrolled in one of my classes. You've seen my launches before, but I start with a limited amount of coupons at a low price. So that scarcity factor. So $19 you get 100 students available, 100 coupons available for that, and then the next 100 can get it for 2123 25 etcetera. I recently did a launch where I had $19 B, the first here and then $29 B, the second tier and then 39 the third tier that did not do work as well as this. And I think the reason is because when someone sees $19 then they try this coupon and it sold out, if it's $29 it's makes him think while do I really want this? If they look and see $21 they're like, Well, it's only $2 it's still worth it. But that $10 gap between the coupons just didn't work as well. Even at 23 or $25 they're still probably thinking, well, that's okay that the first coupons were used up. Ah, it's still worth it to me. So here I have an image just with the instructor. All the instructors faces again, trying to build that connection everywhere from the videos to here. In the course we have reviews. So I try to get reviews in the chorus within the first couple of days. And if I can, I will include that in the promotion announcement. Then I fall out with more information about the course. What's in it? Mawr enrolled buttons and this one you can see I really worked hard on. I included images screenshots from the course itself with, you know, basically a full description of what the courses, so that once they open and read this email or part of this email, they know they're gonna buy it. They don't necessarily need to go and look at the course page. There's two kinds of trains of thought here. One I might say that all you want them to do is get them to the next step. You want them to click on your link to get to the actual sales page. That is a good idea, and that's why sometimes shorter messages work better. But on the other hand, I had really good success with this one. And I think the reason is because once they click on these links, they already know they're gonna buy it. They don't need to click on it and read more. They know after reading this email. So this is one example a really long one. I just want to show you a couple other examples to get your the wheels spinning in your brain. This is something that I did for a personal finance class, and I've done in other emails. I actually created an animated GIF and I did this using after effects and Photoshopped to export the animated GIF. You know, a little bit more in depth takes a little bit more time, but that definitely is eye catching, and it looks professional. And so it's something that you can do to make your emails look even better. Just toe make things a little bit more eye catching. With this one, I did something different to I say if you want to skip my story and enroll in our personal finance masterclass for just $15 used the Code Finance 15 so I start out say, Hey, you know me like a lot of people already know me and lots of people already know if they want a course, not from me. They don't really need to read a lot, so I just give them the coupon right away. Otherwise, if you need a little bit more convincing, read ahead. But really, I wanted to show you this animated GIF, and you can learn how to do that. YouTube has great tutorials. Here's an example of how I used the modern times things going on in the modern world. Teoh make my email more clickable. So the title of this was there's no debate. This was the email title and the first line of the email, and that's because I launched this course right after the presidential debate of the United States in 2016. And so I thought it would be funny or cool toe have that as the headline for the email. Now I don't get too much data from you to me, so I can't tell what the open rate was. But I am hoping, and I'm I'm betting that this email had a higher open rate, then a lot of my other you Timmy related emails. So I also used a background and some colors that match the USA theme. And instead of just putting my course image, I kind of went with that theme throughout again. I did the starting and roll for $17. 1921 23 25. This was actually a really good promotion too. And, um, here I mentioned like this email is sent to over 190,000 students of my students. Now, I don't know that for sure, but I knew at this time that I did have over 190,000 students, and they potentially could get that email unless they opted out. So it's probably not going to 190,000 people, but I don't really know. So I just say that this is my total students. I also use the seal for 100% satisfaction guarantee because on you, to me, you do have a 30 day 100% money back guarantee This one include a lot of practice exercises . So I list all of those out in the court in this email did really well, the last one I want to talk to you about or show you is a general promotion that I did for all of my courses. So all those ones I showed you before our for launches of a course. Here's one where you where I show you or promote all of my courses, and I only do this a couple times per year, and the reason I do that is so that they work better. So I mentioned before that there's some instructors who have, you know, trained their audience to expect $10 coupons for their audience, and their audience won't buy them for anything more. Do not do that on Lee. Do these deep discounts once or twice a year specifically around black Friday is probably the best. And so the reason why I do it around Black Friday is I actually launched my promotion right before the U to meet promotion so that my speech courses start to get a little bit more of a traction. And if my courses get traction and engagement and more reviews right before Black Friday sales, you, to me, is going to see that, or at least is going to rank higher. And then, when Black Friday sales happen through you to me, my courses to do a lot better. So here I organized all of my courses by topic, and this was important because I have so many courses on different topics that I wanted to make it easy for people who are interested in just one topic. If you're not interested in email, marketing or editing photos, then you know that you don't have to look at these courses in this topic. Otherwise, though, if you are interested in motion graphics or editing photos, you can see quickly all the classes in those topics. At the end of this one, I included a photo of my wife and I again just trying to personalize myself to my audience and share, you know, a little bit of personal side of my life with people to build that connection. So these are a few of my promotions. Um, if you're in any my courses, you probably see my promotions whenever I launch a course, and that's the best way to learn how to do it. Better is by just checking out mine or other instructors and seeing how they do it. Thanks so much for watching, and we'll see. In another lesson 27. Phil Ebiner's Launch Strategies: now in this video, I want to talk about launching your course if you already have an audience. So this could be if you've created courses before or you have some sort of audience on your own website. Email list. YouTube channel Tip number one is to make sure you prepare your audience for your launch. You're not going to do as well with your launch of Out of the Blue. You just email them or send them a promotional announcement on you to me and say, Hey, here's a new course. Check it out. Now I know it's sometimes hard to do this, especially on you to me, because you don't have control of your announcements and you can't. You only have a couple per month, so you can't be warming them up to the idea. But on your own website, you can send a message, and it should include some educational content. Not just say, Hey, next week, I'm launching this course. Get ready. But perhaps you create a blogger article or a YouTube video. That is something to do with your new course. Maybe it's even a free lesson from your course or a free Siris of videos from your first course and you send it out and say, Hey, this is some content from a new course coming out next week. Check it out and next week I'll be reminding you when the course launches so that you could be the first ones to get access has worked really well for me. Another, more subtle way to do it is by surveying your students or surveying people on your email list, and this is something you can even do through you. Timmy's educational announcements. You can send a survey out to them and say, Hey, I'm thinking about doing this course on whatever subject and, for example, we did this with our video production boot camp. We sent out a message to our subscriber is saying, Can you help us and make sure that we get all of the course content that you would want in this course? We asked them, What do you expect in a video production boot camp? And what other ideas do you have for courses related to video production? So in the back of their minds, they know that I'm creating course about video production, so when I do ultimately send them that promotional email, they'll know that it was coming. This worked really well for the video production boot camp, and we actually sold $10,000 on you. To me, which is a big amount, my best lunch within the 1st 48 hours. It was a huge launch, and I do believe that a lot of it was because we prepared our audience. We also picked a topic that I knew a lot of people in my audience would enjoy. So this goes back toe topic selection. But I knew that a lot of my audience were photographers who had a camera that they could shoot video with. They were video creators who were in my video editing or cinematography courses, and they were also people like you who were online teachers or online business owners or entrepreneurs who might want to add video to their skill set. So it was a great topic selection, as well as the idea of preparing them for the launch. In terms of pricing your launch. Here are my strategies. The first is a tiered pricing strategy, and this works well. If you're hosting the content yourself, having three tears or just multiple tiers of different packages. So you have your basic beginner tear. That's the lowest price that includes just the basic part of the course. Maybe this is all of the video content, or even just some of the video contact. Then you have your middle tier that's more expensive but includes the entire course and maybe some extra content. Maybe some downloadable resource is maybe some more videos or some additional interviews or case studies related to that subject. And then you have your higher tier option, which is a much higher price but maybe includes some even better bonuses, a one on one conversation with you, some sort of coaching, or even just a monthly webinar monthly call or some other options for the course. Maybe this is where you put the more case studies or more interviews or a podcast Siri's that's exclusive to the course. The goal is to get a lot of people in that middle tier because you want your middle tier to be automated. You don't wanna have to put a lot of extra and energy or time into that military in terms of one on one coaching, but it's at a price point where people are going to see the three tiers and realize that that's the best value. If they're really gung ho about it, they might go for that premium tier and you want to price it so that it's worth it to you to put in the extra time. But that middle tier should look valuable to them because it's just a psychological thing that people will see the three tiers and they'll think, Well, I don't want the basic tear because there's something better and it's really the cheapest value, so I want to get something a little bit better, but that high tier is really expensive, so I don't know if I'm going to invest enough all of that money for that one. So I'm gonna go for the middle tier. There are going to be people who go for the cheapest here, and that's totally fine. Just make sure that it's all automated. It's all video content that you don't have to do. Extra work for this tiered pricing model works well for courses, but it also worked well. When I was doing wedding videography, we had multiple tiered packages and most people went for that middle package because it was the best value for their money. Tiered pricing works well with your packages because it gives different options for everybody. So there should be a package for no matter what budget people are at, other than free or even you can have a free option. And that would be a great lead magnet to get people into a sales funnel four year, higher tiered packages. Now, this will work well for pricing your courses for the long run. But what about during launch? You need some sort of limited availability factor to selling your course, so maybe a discount that's only available for a certain amount of time or a discount for only a certain amount of people. And that's really worked well for me. After years of research and testing, what works best for me is when I have a starter price at the lowest price for available for a certain amount of people, and you've probably experienced this. If you're a student of mine, you see that I launch a chorus typically at $19 on you to me for ah 100 students. If those get used up, then the next 100 students can get the course for $21. What makes this work is if the first package, of course, is actually get sold. If you say Oh, it's available for $19 or $15 or whatever price for the 1st 100 students, but you don't sell out the 100 student to 100 students, then the next time you launch. Of course, it's not going to be as effective. But I have built up in the audience so that when I launch a course, typically those 100 coupons get taken up really fast, sometimes it within the first couple of hours of lunch. So students next time no well, they've got to be on their toes to get that great price. There's no reason to hesitate. And that's really what you want. You don't want people clicking on your email or your promotion and saying, Well, let me think about it. You want people to buy right then, because the chance of them actually purchasing drops a lot If they leave that page discounting for a certain amount of time, also work. So saying there's this price great deal that you get for my course for the next three days or 24 hours. But again, if it's too long, they're going to have a chance to think about it. You don't want people to think about buying your course that you want them to pull the trigger and do it right then so having a launch cell for 24 hours is the best option. Or if you have it for multiple days, make sure that you send that initial email blast announcing the launch. And then you send a follow up email saying that there's only 24 hours left to show that limit and get people saying, Oh, while I need to buy it right now, I have made a lot of money from that second announcement. Ah, lot of people try to save up their announcements for different reasons. But my best strategy, especially on you to me, is to save two announcements, either in one month or at the big end of one month, and that the beginning of another month used to announcements for launching your course in terms of pricing your launches. My biggest advice is to value yourself into value your course. Now I have found that $19 seems to be the sweet point for most of my courses, but I see a lot of people on you, to me and off of you to me, selling their courses for 10 12 $15. And sometimes I lost my smaller courses for $15. But I never launched a course at $10 or $12 I rarely discount my courses to that price because students will quickly get used to that price for your course and one, students get used to buying your courses for $10. Then there's really no way going back unless you get a new base of students, even with you to me selling my courses for $10 during their big black Friday sales, I've had a lot of success launching. My course is at the higher prices $19.25 dollars or even $29 for some of my biggest courses . And what I found to be successful in the reason why I think I'm successful is because I don't sell myself short. I don't start trying to just make an extra buck or two by selling at a lower price, and I actually make more money because I'm selling at a higher price, even if there's fewer people that end up purchasing it. So my key advice is to don't sell yourself short. It's going to hurt you in the long run. I know personally a lot of instructors who started charging $10 for their courses, and they just can't go back to charging even 12 or $15. So don't start, and you're going to have success in the long run in terms of when you launch, you gotta blasted out everywhere, so primarily with your email list if you have one. If you have students on you, to me or on any other platform, send an announcement via that platform. Put out a YouTube video, put that YouTube video or a separate video on places like Facebook, Twitter, Instagram or put other announcements on those platforms. Right? A blogger article on your Web site so that people following you or who are searching for this now and in the long run confined that content. So put it out there to everyone you don't want to hold back. There's really no reason to do that. The snowball effect is what's going to make you successful, and that's what's made me successful, and this is having courses, your first course and creating more courses. And when you have more courses, you get more students. You can start out by giving away free courses, and then, once you're courses rank, you'll start to get some enrollments in those courses. When you have MAWR students, you're going to get MAWR enrollments in your existing classes because people are going to see that social proof in your courses. People are going to see that there's people in the course is they're going to see the reviews, and that's going to increase your enrollments. And when marketplaces see that more people are enrolling in your class, your classes going toe have higher rain king. And when you have higher ranking, that means you're going to get more sales from or students, and the circle continues. When you have more students, you get mawr reviews, more reviews and a higher ranking. You get more organic enrollments and then you create another class. When you get another class, you have all of those students to promote to, and that classes will automatically start to rank because you can sell to your current students and then that class will rank because you've sold it to your current students. And you've proved to you, to me and these platforms that your course is valuable. And when you start to do that, they're going to promote your course for you and the wheels just continue to turn down this train of success. Thes are my long strategies. These are my long term strategies. Yes, it might take a little bit longer than you expect or hope, but by doing this the way that I've learned, I think you can do it a lot faster than me. Thank you for watching and we'll see you in another lesson. 28. Create an Automated Sales Funnel: for long term success. You should be setting up sales funnels. A sales funnel will automate the way that someone finds your course and in rules in that course. So how do I set up my cells? Finals. It's broken down into four sections. Your content. An opt in form that has a leave magnet that is sent to them, which is the reason why they sign up usually and then an email sequence that encourages them to enroll in the class. So first, with your content, the content can be anything from a YouTube video to a blogger article to an e book that you're actually selling or giving away for free on Amazon Kindle. All of this could be considered content, even a Social Media post if it's educational or even if it's not educational, Just entertaining could be a piece of content. But attached to that piece of content. You need some sort of way for someone to sign up for an email list so you could just have an email list. Opt in where using a tool with your email marketing like convert kit or mail chimp or any sort of WordPress plug in that does you email opt ins, you could just say, Hey, sign up for my email list, email, newsletter or whatever way you want to promote it, but that's not going to work as well as having an actual lead magnet. This is something that you give away in exchange for people signing up for your email list . So leave Magnet could again be anything, but it has to be valuable. It could be a Pdf download. It could be some sort of audio download. It could be a video Siri's. It could be access to some other kind of content. A free course, for example, could be a great lead magnet. And this is promoted on the page where the opt inform lives and typically the opt in form is part of your website. It could be it's a completely separate Web page that just has an opt in form. Ah, lot of people on entrepreneurs, including myself, have found success with having the home page of my website being mostly a lead magnet. Opt in form without a lot of distractions. So if you go to video school online dot com, you will see that the home page is mostly a lead magnet and opt in form and then below. You'll see that there's a little bit more context to what this site is all about. Most of these opt informs. If you're using a tool like convert kit, a Weber mail chimp, anything like that, they'll have a way to automatically send the lead magnet to the person. So when you sign up for one of my opt ins, you'll get an email that says Click here to confirm your subscription and to download your free PF guide, which currently is my main lead magnet. Now, talking about lead magnets and opt informs you should put these in specific places around your website. The home page is a great one in the sidebar of blogged articles is another great one, because a lot of people are going to be coming straight to a blogger article from a search engine like Google, and so you want to make sure they have the option to opt in on that page. You can also put opt informs within the content of a block article or at the end of a blogger article. Nick Loper of Side Hustle Nation does this perfectly for every podcast that he puts out on every article. He has a specific opt in form with a lead magnet that includes the highlights and some extra content from that podcast or from the article. And if you opt in on that blogger article, you get that. So it's very highly specialized to that article, and that seems to convert better than just having a general opt in form with a general lead magnet. Another place you can put your opt in form is on the header or the top bar at the top of your website. This seems to work well for a lot of people. I've tried it out. I just don't like the look of it that much, so I don't do it on my website. So that's the opt in form. And so people sign up, they get your lead magnet. And then after that, the point of this all is to sell your product. Whatever product it is, it could be a course or something else. So to sell your product, you need to sort of play a little dating game with the person who subscribes. You're not going to have a lot of success if you go in for the kiss right away. If you send an email that first day or that second day, say Hey, purchase this course it's not going to work as well as slowly getting to know the person and having them get to know you sending out some educational e mails 3 to 4 educational e mails where you're giving them high quality content before you proposed to them and say, Hey, why you enroll in my class And that's how you got to do it. You gotta be subtle about it and you gotta be sexy about it. And that's going to work better than just being upfront and going in for the kiss to. This is the basic format of a sales funnel, and you can set these up and it really does automate the entire process. I have sales funnels for all kinds of courses, with all kinds of opt ins across my website and with my own free courses on my teachable site. So people constantly are signing up for my newsletter and they're starting to get e mails that are all sent automatically. I don't have to be there, sending them at a specific time every day and ultimately a lot of sales of mine come through this automation. It's the amazing world that we live in that we can do this through tools that are relatively cheap or free. I use convert kit. It makes it super easy to do it, but you can use free tools like male, poet or even mail chimp. They have the free option to get started with if you are on a tight budget. That being said, I found a lot of success with Convert Kit because it has all the tools that you need as an online entrepreneur to makes that sale. Thanks for watching. And in the next lesson, I want to talk about a little secret thing called the Trip Wire that has really worked for me to increase my sales. 29. The Tripwire Technique: Let's talk about the trip wire, which is a great tactic for getting people used to purchasing a product from you. So how does it work? Basically, what it looks like is when someone signs up for an email list, they get taken to a sales page or some sort of offer. It could be in an email, but I think it works best if they're automatically taken to a sales page and they're offered something of value for a low price. $7 seems to work well. Sevens work well on Internet marketing, but even a $5 product might work or a $9 product, depending on what products you're selling. So for me, I have a $7 introductory price for my online teaching bundle. After you sign up for my email list on the home page of my website, this introductory offer is a quick way to say, Hey, you just signed up for my newsletter. You're going to get a ton of value in just being on the email list with my monthly newsletter and all of the email sequences and webinar that I'm going to give you in the next few days. But if you want to take it a step further, You can get started with my whole range of online courses related to building your own online business for only $7 which is discounted for you right now. As soon as I put this trip wire up, I saw an increase in my membership subscriptions for that bundle because up until that point, I was waiting too long. So this is kind of contradictory to the whole going in for the kiss at the beginning thing because this is someone signs up for your email lists and you're leaning in and you're offering them the kiss. You're not smacking them on the lips, but you are offering that kiss right away. The great thing about this and why it works well, is that it's a low price. You're not asking someone to pay $200.500 dollars for your entire package, which might scare them off. It might feel like you know you're in there, you're trying to kiss them, you're chasing them. What you're trying to do is I love this whole kissing metaphor. I hope it's working for you guys. Were you trying to do is it's just a small price and it's like, Hey, I've got seven bucks. You could get all this content. You can get this great product for just $7 just try it out. You've got nothing to lose after they purchased that product. They're more likely to purchase your next product because they're just usedto paying for something of yours. For me, what happens is that it's $7 for the first month of being a part of the bundle. Now a lot of people, most of them continue with the 2nd 3rd 4th month of being in that bundle have a very low drop off rate with membership sites. I've heard that a lot of research has done been done and shown that a lot of people leave bundles after three months or so. But my turnover rate seems to be more along lines of 67 months, so that's really good. That means people are really enjoying the content that I'm providing to them in these bundles. So anyways, that's the trip wire technique. You have to do a little bit more work to set it up, but with a tool like convert kit that I use you can actually set it up very easily because when someone opts into my often form, you condemn, erect them automatically to a new page and that new pages, your sales page for the trip wire product. And you can do this with most email marketing tools. But I just happen to be doing it with Convert Kit and super easy to do with that. Set it up. There's no harm in doing so, You know, if someone's gonna say, Hey, I don't really want to buy your product, that's fine. You can try to promote your products to them later on. Or maybe these. They're people that are just looking for free content and they're never going to purchase a product for you. Or maybe it just takes a little bit more time toe warm them up to buying something of yours . 30. Case Study Tripwire : in this tutorial, I want to show you the trip wire technique that I'm using right now. For the main email, opt in on my home page of video school online dot com. This will also show you the basic funnel that I've set up from my home page. So if you go to video school online dot com, you see that my main opt in is for people wanting to create online courses like you. So if you submit your email address to get the free seven step guide in the exclusive WEBINAR, or this option is also on the blogged articles in the sidebar, what will happen is you'll be taken to this trip wire page. Now that's set up using Convert Kit Convert Kit allows you to read racked after someone signs up to a page of yours, and I suggest that you figure out how to do this with whatever email app you're using. Super Easy with Convert kit. So it takes you to this page where I have a welcome message that plays actually automatically when this page starts or loads right below. It has a big button for enrolling in the trip wire offer that I have $7 for 20 plus courses , and then it has more information about the bundle as reviews from other students. It has more buttons to make sure that people you know are if they're ready to Teoh pay right now, they can shows all the courses in the bundles, etcetera. This has been working really well since I implemented it. It really just depends on how many people are actually subscribed. Subscribing some weeks, I'll have lots of people subscribing other weeks. I won't have as many, but I see that every week I'm getting sign ups using this $7 coupon. And on average, these most people are staying on the bundle for many months after they enroll because they're getting so much value from the bundle content, which then goes to $9 a month afterwards. So it's a great way to introduce people to my courses into the bundle for a very low price . And it's set up pretty simply, and I'll say that, you know, I'll be honest. I'm bad at sales pages. I'm not great at sales copy, but setting this up was pretty simple and it's working, so it's kind of like, Why not put something up like this yourself? It's pretty, pretty darn easy. So that's the top of my Selves. Funnel. I send lots of traffic to video school online from my YouTube videos from I blogged articles from my courses on different platforms. And if people want to opt in, they can. And there is the quick trip wire up cell. Thanks so much for watching. I hope this helped kind of visualize what the trip wire actually looks like, and we'll see you in another lesson. 31. Key Steps to Increase Your Income: When you start out, it's hard to make a lot of money with your 1st 2nd or even third online course unless you have an audience or you find that perfect niche where there's not a course that is popular . But there is a big audience for that kind of topic. You're just not gonna make a lot of money, and that's how I started. I didn't make a ton of money with my first online course. I was experimenting with all kinds of things. There are three main ways to make more money with your online courses. One is to increase the price and to try to sell the same amount, of course, is to the same amount of students. If you increase the price, you're just gonna make more money. But this is a really hard way to do it, and you have to have a sophisticated funnel and way to get students who would pay ah higher price into your course. So that's not something that has made me successful. The two other ways are by getting more students into the course that you already have, where the courses you already have or to have more courses that the same students can enroll in or more students can enroll in. And this is what I've done. We talked about the snowball effect a couple lessons ago, but really, that's what I've done. And that's how I have had success. There's no real secret to my success. It's always been about creating mawr classes more and more content, and some of you might have quicker success than me. Some of you might be able to create five or 10 classes and be a successful is me. Some of you might have to make 50 classes like me to learn the ins and outs, and Teoh really figure out which specific courses make more money and to doom or keyword research and doom or validation. And if I had done that from the beginning, I would have only had to create 10 to 15 classes to make the money that I'm making. I haven't talked about the 80 20 rule much in this class, if at all, but it really is true that 80% of my revenue comes from 20% of my courses. There's not one class that makes up a majority of my income, so that's good, because if that class disappeared, if it stopped ranking, I would still be making a really good amount of money. But there are still a handful. Of course, is that make a majority of my income together. And like we talked about early on in terms of topic selection, what I recommend is starting with that more complete beginner course and then branching out into more advanced courses in that topic. Of course, if you're getting enrollments in that beginner course, that way you can promote those more advanced courses to the audience you already have. That's what I've been doing this entire time. And outside of that, the way that I've been successful is through slow and steady growth. I am not a viral hit. I am not a viral sensation. None of my courses or videos on YouTube or blogged articles have gone viral. I know some people who have had their first class cell, $80,000. Within the first month. I've seen people who have sold millions of dollars of classes within their first year. That's not how I've had success. It's come slow but steady, and that's the key thing. Everything of mine has been steady course production. I haven't stopped creating courses, and that's something I see. A lot of people start out by creating a lot of great courses or a couple courses, and then after a year they just stop. And I always wonder why, because they see some sort of success. But they don't realize that if they stop creating courses or if they stop promoting them or if they stop, create content to drive students to that course, it's not going to last. And that's a key thing to know about online courses. That is not completely passive. I'm sure if I stopped right today and never did anything with my website or my courses again that eventually they would stop selling. I think that they would take a while to stop selling based off of some of my older courses that I don't do any work with. They still sell for months and even years down the road, but it eventually they would just stop selling. So you do have to maintain yourself as an online teacher by creating more courses, updating air courses, but also the whole outside realm of things of growing your brand, and that's what this section is really all about. How did I grow my brand? And how do I recommend you to grow your brand the quickest? So let's get into it, starting with creating a website in the next lesson. 32. Launch a Website that Works: you should start a website as soon as you create your first course, because it's good to have a place where people can find out more information about you that's not on the marketplace where you're selling. Unless you're just self hosting your courses, you don't necessarily need a separate website. It should all be connected. But if you're selling your courses on you to me or skill Scher. It's good to have that website because as a student they might want to read more about you . They might want to see if you're doing anything else. Aside from this course, it's a place where you have complete control to tell your story. Your website doesn't have to be complicated, and here are the pages that I recommend having or a combination of these pages. Really, the more simple the batter. If you don't have a ton of content to fill out these pages than just wait to put them on your website until you do have that content, one is a start here page. This is a page that allows you to explain more information about your website. It's really the page that you want new visitors Teoh get to. So first you want your home page. You want people to opt in, but if they don't opt in, you want to give them more information about you and your website, Why it's there and what the next things the person conduce on your website. So if you see my start here page and if you look at other entrepreneurs, start here. Page is you'll see that they recommend specific articles or video, Siri's or courses or whatever other type of content that you have. It's really about directing the focus of the viewer, going down a journey, creating a journey for them. The next page is a block, and blogging or writing articles for your website is a great way to help drive traffic to your website. Writing articles that are keyword friendly and are about topics that people search for on Google will help people find your website. I have a lot of articles that are ranked well in Google Search. Not again, because I'm a viral hit writer. But just because I have been consistent at it and I've been writing articles about specific topics in my niche, and sometimes those articles get ranked and for me. You know there's no secret to it. It's just continually writing articles and trying to do keyword research again, like validating a course to validate the article itself, to make sure there's an audience for it. But sometimes I'm just writing articles related to my course content, and they can be very specific articles that do the best in terms of writing content for your blawg and having a blocked page. It should just be simple. I should list all of your blogged articles. One thing I recommend is not putting the date of your articles released if you're not going to be posting consistently and be doing that for many, many years, because if someone comes to your website and sees that even if you haven't posted something for the past month or so, they might feel like you don't keep up your website. So try putting up your articles without the date, and it kind of goes back to the idea of there's no perfect amount of content to write. You know, you don't have to be writing once a week. You don't have to be writing every day, but it's about being consistent and making sure your audience is aware of that. So if you write every month, then right every month and your audience will get used to that if you write every week, then right every week because your audience expects it. Matching your audiences expectations and my last piece of advice for the block is to make sure your articles are high quality and not just fluff or filler. It's much better to write in depth articles at a lower pace once a month twice a month, then writing a bunch of content that isn't going to be evergreen or doesn't last a long time. Other pages that I think are important are a contact page or at least a contact, but and that's easily visible on your Web site. It could be in the top menu or on the bottom menu or somewhere. Just make sure people can contact you. I've had people complain in the past when I don't have AH clear contact page. And yes, it's a little bit more work to respond to questions. But when you're starting out, you're not going to get too many people contacting you, but you might get some actual really good opportunities from people contacting you. Either it's someone who's potentially a student looking for more information, or it's someone willing to partner with you who wants to promote your courses or your website, so make sure people can contact you some way. Another pages. The Resource Page. This is something that a lot of people in this world of online business have added to their website, especially if you're someone that people look up to in your field. Now this could be whatever it is. For me. It's video production, photography and online teaching. So on my resource page, I have everything that I recommend related to those fields. It could also be about anything you're teaching a course on dog training, cooking. I always go back to those examples jewelry making whatever it is you can give out. Resource is, and this is the page where you can be an affiliate marketer for those products that you recommend and make some extra passive income from referring those people. And then the last page is a products or a courses page. If you have multiple courses, this is very important so that people can look through your library, of course, is if It's your main product. You're single course, and that's all you sell. Put a link up in the top menu. It will be your sales page and one of the main ways people find an enroll in your class in terms of tools for building your website, I personally use wordpress dot org's, which is the website builder. So it's a WordPress based site and then you need hosting with that and I use Blue Host. I highly recommend it. They've always supported me, and it's perfect for my size audience. And they have a lot of security and speed features that make sure that my website is up and running and there's lots of plug ins. There's endless amounts of plug ins for WordPress sites. I've heard that, like 75% of websites out there are WordPress base just because you can find and install unique themes, basically, the way your website looks for whatever purpose you are doing. So I used the Nevada theme and you could find links to all this. On my resource is Paige of my website. But the Avada theme hosted with Blue Host and using the WordPress framework. There's other frameworks out there. There's other Web builders out there like squarespace wix dot com, weebly dot com. You could even use Go Daddy or anywhere where you purchase your domain typically has some sort of basic website builder, so you can use any of those. Or you can use teachable or think if IQ or yourself hosting platform to be your main site. You can even use some sort of free version, like wordpress dot com or blogger These their places, typically for blog's. But now you can customize them to look more like an actual website. And not just a blogged really can start out with any of these platforms. But if you're really serious about this, I do highly recommend using a WordPress site in terms of monetizing your website. There's three main ways to do that. One is by selling your own products and courses, and this is done through your courses page or whenever you talk about a course and a blogger article, even on your start here page or even a resource page of you talk about your product link to it. The next way is to be an affiliate, like I mentioned, and you can link out to affiliated products through your resource page or again on your blogger articles. If you talk about those resource is or even on your YouTube videos, which is separate from your website and then the last way to earn money is through advertising, you can put Google ads or other ads on your Web site. This is something that I don't recommend doing, especially in the beginning, because you're not going to be making a lot of money anyways. And it's just distracting. Why would you send your own traffic to someone else's product on your website? When you're just starting out and you don't have a lot of traffic? I actually encourage you to never put ads for other products on your own site. Rather, promote your own content in your own products and courses those air, the basic rules and tips that I have for building your website. If you have any questions, let me know. The best advice I have for learning how to build websites or to design your own website is just to look at websites that you like and enjoy. Head over to video school online dot com to see what I have done. It's been working for me, and it's fine if you sort of use it as a framework. Don't copy it exactly what for where. It take out my name if using it. But you can use it as sort of a guide for what pages to include and how to set up your website for a success. Thanks for watching, and we'll see another video. 33. Use YouTube to Sell Your Courses: if you ask me what the best audience building tool that has worked for me is, I would say YouTube YouTube is a great way to grow your audience, especially for online course creators, because it's video based. Not only is YouTube one of the largest search engines in the world is the second largest in the second most popular search engine out there. But it's also connected to Google, the number one search in engine out there. So having YouTube videos is a great way to direct traffic both from YouTube or Google, eventually to our courses. It's also a great way to earn some extra income. No, only by driving those sales to your courses. But you could potentially earn money through YouTube ads. No, I hear a lot about people complaining about YouTube ads not being ah lot of money. And yes, it's true that a channel with 40 million subscribers probably doesn't make as much money as it should, or if it was a TV show or a film that had 40 million viewers at the same time. This is a whole new world, and we're all trying to figure it out, and advertisers were a little bit hesitant to start advertising on YouTube. So I believe in the future we are going to be compensated as creators batter on YouTube and other video sharing platforms. But as a course creator, it's perfect because we're not depending on YouTube as our sole source of income. We have our courses that do that, and then any extra income from YouTube is just a bonus. And that's what I have sort of treated it as. It started out very slow, and you might not even want to start advertising on your YouTube channel in the beginning, because again, like the website adds, it's gonna be so small that it's why distract your viewers with odds. Just have them subscribe to your channel and enjoy your video content. But once you have 1000 subscribers or you're getting 10 20 30,000 views a month, you might want to put on the YouTube ads. I started out small. I was making $7 a month, $10 a month, $20 a month. Today. It's been about four years since I started my YouTube channel, but I'm making over $1000 per month consistently from YouTube. Odds and I had my best month where I made over $1700 in 2016 and my goal in the future is to increase that to around $3000 per month in this coming up year. And all I did was consistently putting out YouTube videos and all of them or most of them were related to my course content. Now, a problem that I have for me with my branding and with my website and my YouTube channel that I want you to learn from is that it's better to niche down. I have courses on a range of topics, and my YouTube channel has been on a range of topics as well. Photography, video creation, personal finance, building, a YouTube channel selling online courses. And so it's harder to build an audience in a community on my YouTube channel that is so diverse. So I suggest picking a niche and sticking with it as a chorus creator. You already have a ton of great content you can put on YouTube. One is to put free lessons from your course on YouTube. It's a great way to introduce your audience on YouTube to your courses. Of course, you're going to be linking to your courses in those video descriptions and using tools like YouTube's Calls to Action or the cards or annotations toe link to your courses, or to a Web page that is there to sell your course. You can put your promotional videos on there. You can also create videos or Siris of videos that are related to your course topic, and this is a great introduction to you. It's a great funnel to get people who are searching for that content viewing your videos. And if they like your videos, they potentially might want to enroll in your course. Another great way that I've been able to consistently put out videos is to answer questions that I haven't might course through a YouTube video. This is great for a number of reasons. Not only is it just a great way to put out a ton of consistent content, it benefits the students because they get a question answered in a video form rather than just via text, which is usually a better way to learn. But it's also a way to create videos that other people are going to be searching for. If someone in your class is asking for it. There's no doubt that there's other people in the world not in your class but just online, who are wondering the same exact thing. So answering questions and using keywords in your titles and descriptions related to that specific question and your course in general can help bring in a lot of potential students . YouTube is also a great way to show off your personality a little bit more. I use YouTube to share some more vlog style videos where you see behind the camera behind the scenes. Look at who I am and I don't have to be a structured as in an online course, because people are there who want to get to know me as a person. And that's really what YouTube is all about. Creating a community and creating an interaction with the viewer and the video creator. YouTube is built on those interactions, and so if you can share off your personality and just a little bit more of your back story , that has worked a lot for me. 34. Keys to Success on YouTube: So here are some keys to success on YouTube to help grow your channel. One is to be specific with your audience. Make sure that you are aware of who your audience is and stick to that audience throughout your channels. Videos. I made this mistake and I'm working through it, but I've also been creating separate YouTube channels. Four specific audiences and I've seen that day grow a lot faster than a channel that's more general. The second thing is to be consistent, like everything blogged articles included. It doesn't mean you have to post new videos every day. It just means make sure that you match your audiences expectations. If you post once a week, then that's great and your audience is going to expect it. But if they expect that and then you stop posting or if you opposed every week for a couple months and then you skip a few weeks, they're going to be upset because they've got into the habit of watching your videos on a weekly basis. So pick a schedule you can stick to and stick to it. Yes, two videos a week or even one video a week is what I recommend, because YouTube audience the YouTube audience wants a lot of content once a month is kind of slow, especially when you're starting out. It's really good to put out more content, but don't get overwhelmed and don't pick a schedule that you can't stick to. The third tip is to collaborate with the YouTube community, so this means commenting on other people's videos, reaching out to other YouTube creators. And if anyone comments on your videos responding in a timely manner, if you can respond to your comments within the day or even sooner, they're going to be more likely to subscribe to your channel. And increasing subscribers is what it's all about to build that community of people who will be consistently watching your videos like an online course. If you have a lot of subscribers who watch your videos, the more views your videos get increases its rankings in the YouTube search and it snowballs. If you're video has more views and more likes, it's gonna be rank higher, which means it will get more organic views from people searching for it, and the snowball just continues to grow. You can also collaborate on videos with other you tubers. This allows you to open yourself up to a new audience, and this is something that I've been trying to do with my channel. And even if it's someone who has a smaller audience than me, you never know if their audience is going to blow up. And it would be nice to have a video of your own on their channel or you having a video with that person on your channel so that you can kind of cross pollinate your audiences. My fourth tip is Teoh. Pay attention to your analytics and analytics on YouTube are amazing. You can see who's watching your videos, what damage graphic there, from how long they're watching your videos, what they're clicking on your videos, all kinds of things about your videos. And one big thing that I have done is to see which videos earned the most money. And if that's your focus, if you want to make more money with your channel, pay attention to this. In mid 2016 I was averaging around $500 a month in out traveling on YouTube, but I've realized that again, the 80 20 rule, 80% of my revenue was coming from my personal finance related videos. So I thought, Well, if I want toe increase my revenue, which was a goal of mine that year to increase to $1000 in a single month, then actually create MAWR personal finance videos I did that. I didn't create a ton, and it wasn't on Lee the the only type of video that it created on my channel. But I created some high quality videos, and amazingly, I was ableto increase my revenue to over $1000 in a month. And now it's consistently over $1000 because primarily those videos. So pay attention to your analytics, not just to make more money, but also just for seeing which videos of yours people like and then pivot and make more videos like that. And then my fifth tip is to use calls to action at the end of your videos and even in between, in the middle of your video to try to a direct viewers somewhere. This could be to a page with an opt in form. Tell people, get on your email is to a lead magnet that relates to that audience or directly to a sales page for a course. Primarily, I try to get people onto my email is before directing them to a course, because you want to grow your email list. It's really the best thing that you should focus on with your website or YouTube videos. But I also have made a lot of sales directing people to the course landing page. You should use calls to actions in the video itself where if you're speaking on camera, you tell people to do something. You should have graphics in your videos, but you could also use and should use the tools that YouTube gives us cards and notations and end cards or end screens that allow us to put clickable links right in our video player itself. So I know it seems a little daunting to start a YouTube channel from scratch. But every YouTube's channel started from zero subscribers with zero views. I think I'm a good example of someone who has had a very slow growth. Took me a long time to get my 1st 100 subscribers took me a really long time to get 1000 subscribers, but once you start to get more subscribers, it does start to speed up its everything's exponential, even the views, the subscribers and the conversions from viewer to student on YouTube. And it just takes sticking with it. Stick with it. You're gonna have success if you dio and I thank you for watching this video. Have a good one, and we'll see in the next lesson. 35. Case Study YouTube : welcome to a new case that he, in this case study. I want to show you how I'm using YouTube to promote my online courses. So I'll just walk through the different types of videos and then using the tools that YouTube allows us to use to promote our courses. So first, sometimes I just post a promo video, and this is actually a separate promo video that I created for YouTube. I did a separate intro and everything. It's not just for ah, it's not the same exact one that I put on you to me or on my course platforms. You can see that I use the tools of a YouTube card and just linking it down here at the top of the description for people to enroll on. They can click on that, and this one actually redirects straight to the course on you to me. Now the reason why I do that and I'm doing both, I'm sending some traffic to my website. Some traffic straight to the course is because when someone visits a you to me page, then you to me takes it from there and they start advertising to that person. So you to me actually tracks whoever comes to and visits a course page. And if they don't actually purchase that course, they'll start sending adds to that person paying for advertisements on Facebook and even YouTube or Google. So it's kind of a good another reason why you should actually send your traffic to you. To me, of course, we want to build our own brand, and that's a great long term plan. But in the meantime, to grow your you Timmy courses in to make sure that your uni courses get some traffic, get some ratings and start selling organically, you might want to send your traffic to you to me, because why not? They're going to do the work. Teoh have to pay for ads and to get people to buy your course, might as well start sending people so they can get retargeted. Here's another sample of a video. You can see a user card again. This is where I actually took an hour of my full premiere pro course, and I put it up here on YouTube as one long video. Now this was something that I saw a few other instructors doing, and it's worked out really well again. I have a link that goes straight redirects to the U to me course. The way I'm doing that is with pretty link, and you can see that with pretty link they I contract how many people are clicking on these links? And if I ever want to change the redirect I can. So I could send that link to a course that's hosted on my side, or say for some reason, you to meet disappeared. Someday I could go into pretty link on my website, which is a WordPress plug in and change it to redirect wherever I want. Another example is just a tutorial that I created specifically for YouTube. This isn't from my course. It's just related to the content that I teach in a portrait photography course. So this is a basic how to edit portrait's and light room tutorial. It's a whole retouching tutorial, and so I linked to the full course in the description. But it's not a specific lesson, So this is another good idea to create content specifically for YouTube. Another example of this is this tutorial where I re create graphics that people request sometimes fuel, send me graphics, and they asked how to do it, and I'll recreate it for them in after effects. And I get a lot of play with these aftereffects tutorials for this one. I do link to the photography masterclass and the after effects course because it's related to both photo and after effects. And I also linked to the graphic. If people want to just purchase the graphic from video hive dot net instead of actually creating it themselves. Amusing an affiliate link. So another stream of income if someone does purchase it through my link. So those are just a few ways that I'm using YouTube to promote my online courses. Thanks so much, and we'll see you in another video. 36. Use Webiners to Sell Your Courses: Let's talk about Webinars. Webinars are a great way to sell your online courses, but it's not a necessary thing to do to sell your courses. I am perfect proof that you don't have to do webinars to be very successful in the online course world. Of course, if I was doing more webinars, I think I would be more successful. But I just want you to know that it's not something you have to do. There's all these things that, as a course creator and a business, because really you are a small business owner yourself. With your courses, there's so many things to do. Not only the course creation, but the promotion and the website, and the YouTube and the data data Webinars are sometimes the last thing you even want to think about. So I just wanted to start this video like that by saying it's not necessary. You can set ups automated systems without having to do webinars to drive traffic to your courses. You can rank your courses on marketplaces like you to me and make a lot of money without doing webinars. But webinars are great thing to do if you want, because you have unengaged audience that's there. They've chosen to be there. They've chosen to give you their time. You can educate through your webinar. It's a great time to spend a little bit more time and energy, giving away great content to the audience, something that you don't have in a short YouTube video or even on a blogger article. And you can sell. You have enough time, and after you've given away a lot of educational content to that person, you have enough time to sell them your actual course or whatever product they're selling. By the end of the webinar, whoever is still there listening to you is engaged. They like you. They like what you've given so far. So they're really the best bet for potential students in terms of actually doing webinars. There's lots of paid tools out there that make it very easy. Webinar Jam go to meeting Webinar Ninja and zoom dot us are just a few of the webinar platforms that a lot of people use. There are even freeways and free tools to do webinars. Google hangouts on air used to be a great way. Now it's kind of tied with YouTube live so if you have a YouTube account, you can create live events using Google hangouts joined up. Mia's another free option, and you could even record your webinars as a long form video. But it's better toe. Have it live. Your audience is going to be much more likely to convert if you are alive there with them. You're talking to them, you're responding to their questions and you're engaging with them when they're on that webinar. Here's what a successful webinar looks like. And if you've watched Webinars in the past few years, especially from online marketers, you're gonna know the system. It starts out with an introduction. You really gotta be amped up, getting excited and you got to get in the viewer's mind. You gotta get in their minds saying, This is why you're here. You're here because you want to do acts wires E. And once you have made it clear that this webinar is the perfect solution for that person, then you talk about what the webinars about you give them a quick run down of what you're going to be teaching them, or a brief outline of what they're going to be able to do the benefit of the webinar, and you give that to them in the beginning. Once you've given them that learning outcomes for the webinar, you want to show and prove to them why this works. Why, whatever you're teaching works and this is when you give background about yourself and why you've been successful. Or if you've helped train other people or teach other people these skills, you use other people as examples. And then it's time to actually teach. So a webinar is Onley beneficial if you give away a lot of great content and you actually teach people some sort of skill, something that is related to the course that you're going to be teaching at the end. But give them something that they can take away after the webinar, not everything. You don't want to teach them everything that you have in a course or in a product that you saw the end, but something where they feel like attending that webinar was beneficial to them. At the end of teaching, which is the Book of the Webinar, you want to promote your course, and the way that you do this is by introducing it as a way to take them to the next level. You know, they've been on this webinar. They've heard everything you've said. They've learned a ton of great stuff, and it's going to take a while for them to put everything into action. And there's still a lot more to learn. And if they really want toe, you know, speed up this process and learn it the best way. Then there's this course that you've put together, and this course includes all these great lessons, and there's even bonuses, and you include a bunch of bonuses like other courses. Other pdf Resource is maybe an exclusive Facebook group. You know, you've heard this spiel before if you've watched Webinars, but it worked. Make sure is that going back to pricing our courses, it's that limited time or that limited availability that really encourages people to buy right then in there, and at the end, you can have a Q and A session, which is a good idea so that people can ask you about the content that can ask you more questions about the course or whatever you're trying to sell them. It's just more time for you to try to sell the product in a live format. Here are some tips for making a great webinar successful. One I mentioned before is to make sure that it's live, live, just converts better their tools out there and ways that you can try to make a webinar appear live or fuel life. But at the end of the day, a truly live webinar works the best. You got to make it interactive with the audience, and that's why having it live works better. Because if you're engaging with the audience, if they're asking questions, if you're answering questions, then it's just going to be more beneficial to them. And that's the third thing you need to make it beneficial. You actually have to give them good quality information that they can take away and learn from. And then the last thing is, it has to be exciting. The whole thing. You got to keep them exciting. Don't get in to your webinar and just start training as if you were teaching an online class to yourself or to the camera. You got to be interactive. Keep you excited because webinars are longer, so you gotta keep them excited for the entire time or they're gonna click away, they're gonna be distracted by something else. You want them to be excited at the end when you are trying to sell them your course. So at the end of the day, Webinars are another tool that you have in your pocket for promoting your online courses. And I've held a ton of great successful webinars for my courses. I used to use blab dot com, which was a great website for hosting free webinars. But now I'm using things like YouTube live to do my own webinars because it's not a huge part of my business yet or right now. So I'm not investing in a webinar platform, but you can still do them for free with things like YouTube life. If you have any other questions specifically about webinars, please feel free to ask. At the end of the day, it's not necessary, but it is a great tool to use. If you want to make more sales, thanks a lot and we'll see you in another lesson. 37. Use Podcasting to Sell Your Courses: podcasting is another way to build your audience, grow your brand and ultimately sell your courses, both being interviewed on other people's podcasts but also hosting a podcast of your own. Being interviewed on other podcast is great because it opens you up to a brand new audience that probably wasn't aware of you before. And these people, if they are inspired by you, are likely to view your website or click on your link or be directed to your courses or whatever you talk about in the podcast. And there are also great because it's long form. It's not like a YouTube video or a block article where people can click away or be easily distracted. Podcast listeners are generally very involved and dedicated toe listening to podcasts, and they do them on their own time. We're really wherever That's the beauty of a podcast. They could be exercising. They could be driving to work. It's not like they have to be doing it on the computer when they're being distracted by a 1,000,000 other things. So the long form is great, and it allows you to really teach and engage with the person interviewing you and to give out a lot of great content. It's not difficult to find podcast that might want to interview you. The best thing to do is to literally search on iTunes or whatever podcasting app you use for a podcast that you think you'd be a good fit for. Of course, if it's a big podcast that has big name people being interviewed on it, you might not be the perfect subject matter. But if it's a newer podcast or somewhere that you can really give a benefit to, it doesn't hurt to ask. So just finally podcast, Get the contact information. It's usually on the podcast website and just pitch yourself. You have to put together a little paragraph and say Why? You think you should be on that podcast? But a lot of these people are always looking for new people to interview or new stories is telling their podcast. So if they have people pitching themselves to them than it makes their job easier, I've done this And yes, I've been told no a number of times, but honestly, I'd say that over half of the podcast that I've reached out to have responded and have interviewed me on the podcast. Also, as you start to build a reputation through your online courses website and YouTube channel , people might reach out to you asking if you'd like to be interviewed on their podcasts, and this is great because it's up to you to say yes or no, but I definitely encourage you to be on as many podcasts as possible. Or you can create your own podcast. And this is a great way to build your own audience, perhaps a new audience that is not on YouTube or who hasn't found your website. And you can batch process this by interviewing a lot of people in one week or in a day and then releasing those podcasts over time like everything. It's good to be consistent, whatever consistency means for you once a week, once a month. But I think once a week is a good idea and a good goal for podcasts. That being said, I know some podcasts, like the Mad scientist, one that I listened to about financial independence. He puts out podcasts not very frequently, and I'm still dedicated because I love the topics that he talks about and the people that he interviews. If you do have a podcast of your own, please share with the rest of the students what your podcast is. We would love to check it out and take a listen ourselves. Thanks for watching, and we'll see you in another lesson. 38. Increase Income with Kindle: If you're a course creator, you should also be writing your own e books and specifically kindle books because it's so easy and it opens you up to a whole new audience. Not only is it a great way to make some extra passive income through e book sales, but it can potentially lead people to your online courses. Coming up with a Kindle book idea should be very easy for you, because you should create a book out of your course. You can take each lesson and make it a chapter of an E book, and you can take a script if you've written it, an outline if you've written it, or you could even have someone trans describe your online course. Or you could do yourself and convert it into a written book. And it doesn't have to be difficult because you can literally do this in Microsoft Word. You can upload Microsoft Word documents directly to kindle, and it converts it to an e book for you. This is what I've done for a few of my classes, and I've done it a few different ways. One. I did have a fully scripted out course that I just basically took the script for broken up into chapters. And then I uploaded it. Another course. I had an outline and I just took the outline and I wrote out a book from that and then another course. I actually transcribed it, or I hired someone from up work dot com to transcribe it for me. Then I had a different person who edited books from up work, convert it to book because the words and the way you speak on camera doesn't translate perfectly to reading, especially with some mistakes or repetitions. So I had them actually convert it, so it was more easily readable when launching an E book. Kindle is great because it has a program that allows you to put your book out for free for five days every quarter of the year, called KDP Select. So I when I launch a book, I'll put it out for free for five days and I'll launch it. I'll blast it to my audience. All send it to students and courses that are related to that book. I'll put it out on YouTube. I'll put it on my website. Social media everywhere, and what happens is if your audience starts toe, download this book for free. It starts to rank high in the best seller list for that category, and if it starts to rank in that category, other people from the Kindle world or the Amazon world will see it and start to download it again. Another snowball effect. And if that happens, and if your book gets ranked high during the free period than it's going to stay, range when it transitions to being paid. And you might even start to make some sales from your books. This is what I've done with my books. Every single one I launch it, I put out for free. I blasted out and it starts to rink, and then afterwards it is paid and I make some passive income from it. It's not a full time income, but at the end of the year, an extra 2 to $4000 or even more can help save and vast pay down debt or go on an extra vacation. And then I redo that every core of the year I put my books out for free, so at that point it starts to increase in the ranking because after a while. The books do start, stop to sell people, stop downloading it, but those free periods really do help. Give it a boost with your E books, though you should focus on teaching and not just promoting. You're going to get bad reviews if it's just a promotion for your online course, so make sure that you're giving valuable content away in your book. But at the same time, if it's meant to convert people to your online courses, then you might not want to give away everything that's in your course, but just enough to make it beneficial. But at the end of the day, it's kind of a tease, and you wanna promote your course at the end of the book if they want even more, so I encourage you. If you're looking for another stream of income and another way to grow your business to test it out, play around with it and let me know if you have success with it. I would love to hear your own success story. Thanks for watching, and we'll see you in another lesson. 39. Thank You: So what do you think? Did you enjoy this class? Was I able to share some insights that will help you become a better online course creator ? I truly hope so. And in this video, I just want to say thank you so much for enrolling in this class and being a part of this online course creator community. If there's any way that I could improve this course for you, please let me know. Just send me a message. Contact me through my website. Just get in touch with me and let me know how I can make this the best course for online course creators. If you did like this course, you might be interested in some of my other courses. And there are specific courses that will help you become a better course creator, such as my video production in boot Camp. If you're new to video production and you need some help, that's a great course to enroll in. If you need help editing and you want to learn how to do it professionally with Adobe Premiere Pro, that's a great course as well. If you need a holding hand in writing your first Amazon kindle book. I have a course on that. Please check out my website, video school online dot com, and click on the courses link at the top to see all of the courses that I have available that will help you become a better creator. This course is only successful if you're successful, and I would love to share your success stories both within this chorus on my website or YouTube channel or on the podcast. If you haven't subscribed or listen to the podcast, I encourage you to do so. I interview people like you who are trying to become better course creators who have had success, and we hear all of their insights. So this course is great because I was able in a long form way. I've been able to share all of my secrets, all of my strategies. And in my podcast, I get to ask other people the exact same questions, how they have been successful. Thanks for watching. I hope to see you and some more classes, and ultimately I hope for your success.