Online Copywriting: How to Write Persuasive Product Pages

Alan Sharpe, Copywriting instructor

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11 Lessons (1h 38m)
    • 1. Promo: Online Copywriting: How to Write Persuasive Product Pages

    • 2. GET FOUND: Start selling on page one of Google

    • 3. HELP YOUR BUYER: Boost sales with better navigation

    • 4. NAME IT AND THEY WILL COME: Product page title tags

    • 5. DESCRIBE YOURSELF: Write description tags that attract buyers

    • 6. GIVE YOUR BUYERS A MAP: Page URLS and navigation

    • 7. IMAGE THIS: Use images and captions that capture interest

    • 8. OFFERS: Make an offer they can't refuse

    • 9. UPSELL: Increase profit while helping your buyers

    • 10. SHORT IS SWEET: Write short product descriptions that convert

    • 11. GO LONG: Write long product descriptions that wow

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