Online Copywriting: How to Write Persuasive Product Pages

Alan Sharpe, Copywriting instructor

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11 Lessons (1h 38m)
    • 1. Promo: Online Copywriting: How to Write Persuasive Product Pages

      6:24
    • 2. GET FOUND: Start selling on page one of Google

      10:12
    • 3. HELP YOUR BUYER: Boost sales with better navigation

      9:46
    • 4. NAME IT AND THEY WILL COME: Product page title tags

      9:49
    • 5. DESCRIBE YOURSELF: Write description tags that attract buyers

      7:54
    • 6. GIVE YOUR BUYERS A MAP: Page URLS and navigation

      11:04
    • 7. IMAGE THIS: Use images and captions that capture interest

      8:12
    • 8. OFFERS: Make an offer they can't refuse

      8:35
    • 9. UPSELL: Increase profit while helping your buyers

      9:10
    • 10. SHORT IS SWEET: Write short product descriptions that convert

      9:28
    • 11. GO LONG: Write long product descriptions that wow

      7:55
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Project Description

After you have taken this course, find an online product page that you like. Examine it for the best practices you learned in this course. Then re-write the product page to improve the SEO, features and benefits.

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