Online Advertising Basics | Davis Jones | Skillshare

Online Advertising Basics

Davis Jones, Co-founder of Eazl

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11 Videos (50m)
    • Mining for Deals on Peoples' Attention

    • The Structure, Channels, and Metrics of Online Advertising

    • How to Set Up Good Ads

    • Let’s Estimate the CPM of Your Online Ad and Dip Our Toes into Adwords

    • Optional SideBYSide: Let's Set Up a Facebook Remarketing List

    • Optional SideBYSide: Let's Set Up an Adwords Campaign and Ad Group

    • How to Be a Remarketing Ninja

    • Let’s Get More Familiar with Remarketing

    • Optional SideBYSide: The Basics of Dynamic Display Remarketing

    • Optional SideBYSide: Setting Up a Remarketing List in Adwords

    • The Growth Hacking Series Outline and Logistics


About This Class


Join the Leading Indie Business Education Community on the Web! // Course v3.0

Part 11 of the Complete Growth Hacking Series!  In this section, you'll start by learning how online ads are structured on the platform and how to set up ads that work. Then we'll look at some AdWords functionalities and the basics of remarketing.

Series Overview

The Complete Growth Hacking Series "Virtual Table of Contents

  1. Build a Digital Marketing Framework That Works
  2. Launch Your Google Analytics System + Popular AUTOMATION TUTORIAL
  3. How to Use Data when Growth Hacking with Digital Marketing 
  4. Advanced Digital Marketing: Landing Pages and Conversion Funnels
  5. How to Manage Your Marketing Budget
  6. Social Media Best Practices for Your Business
  7. How Viral Marketing REALLY Works
  8. Easy Ways to Improve Your Website's SEO in Less than 30 Minutes
  9. Storytelling: Tell Emotional, Authentic Stories for Your Business
  10. Email Marketing Framework and List Building
  11. Online Advertising Basics
  12. Bonus Interviews

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Davis Jones

Co-founder of Eazl

Davis Jones is the Chief Learning Officer at Eazl, a business school whose courseware is used by organizations like Tesla, Harvard, the World Bank, and Lyft and more than 150,000 students worldwide. Mr. Jones also participated in the Harvard University Graduate School of Education Leaders of Learning program in 2018. He specializes in:

Curriculum Design for Digital Learning Experiences User Experience Design for Distributed Digital Education Products Business Education Pro...

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