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Online Advertising Basics

Davis Jones, Co-founder of Eazl

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11 Videos (50m)
    • Mining for Deals on Peoples' Attention

    • The Structure, Channels, and Metrics of Online Advertising

    • How to Set Up Good Ads

    • Let’s Estimate the CPM of Your Online Ad and Dip Our Toes into Adwords

    • Optional SideBYSide: Let's Set Up a Facebook Remarketing List

    • Optional SideBYSide: Let's Set Up an Adwords Campaign and Ad Group

    • How to Be a Remarketing Ninja

    • Let’s Get More Familiar with Remarketing

    • Optional SideBYSide: The Basics of Dynamic Display Remarketing

    • Optional SideBYSide: Setting Up a Remarketing List in Adwords

    • The Growth Hacking Series Outline and Logistics


About This Class


Join the Leading Indie Business Education Community on the Web! // Course v3.0

Part 11 of the Complete Growth Hacking Series!  In this section, you'll start by learning how online ads are structured on the platform and how to set up ads that work. Then we'll look at some AdWords functionalities and the basics of remarketing.

Series Overview

The Complete Growth Hacking Series "Virtual Table of Contents

  1. Build a Digital Marketing Framework That Works
  2. Launch Your Google Analytics System + Popular AUTOMATION TUTORIAL
  3. How to Use Data when Growth Hacking with Digital Marketing 
  4. Advanced Digital Marketing: Landing Pages and Conversion Funnels
  5. How to Manage Your Marketing Budget
  6. Social Media Best Practices for Your Business
  7. How Viral Marketing REALLY Works
  8. Easy Ways to Improve Your Website's SEO in Less than 30 Minutes
  9. Storytelling: Tell Emotional, Authentic Stories for Your Business
  10. Email Marketing Framework and List Building
  11. Online Advertising Basics
  12. Bonus Interviews


Check out some Eazl's other courses on Skillshare:

8 of 9 students recommendSee All

I found this class to be very helpful as an introduction to online advertising. I was unaware about how this stuff worked before and it seems like there is a lot more to discover!





Davis Jones

Co-founder of Eazl

Davis Jones is the co-founder of Eazl, the content team that has created of two of the bestselling online business courses of all time. Today, Eazl is a community of more than 120,000 smart, engaged learners worldwide.

Prior to starting Eazl, Mr. Jones was a professional recruiter (or "headhunter") with Robert Half International, the publicly-traded recruiting and staffing firm with ~$5.4 billion in annual revenues that operates in countries around the globe. Mr. Jones worked in the...

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