News Release Traffic Formula - How To Generate More Leads & Get More Customers Using Press Releases | Martin Aranovitch | Skillshare

News Release Traffic Formula - How To Generate More Leads & Get More Customers Using Press Releases

Martin Aranovitch, Digital Business Training & Education

News Release Traffic Formula - How To Generate More Leads & Get More Customers Using Press Releases

Martin Aranovitch, Digital Business Training & Education

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9 Lessons (1h 39m)
    • 1. News Release Traffic Formula

      7:34
    • 2. NRTF Module1

      8:33
    • 3. NRTF Module2

      12:50
    • 4. NRTF Module3

      21:12
    • 5. NRTF Module4

      19:14
    • 6. NRTF Module5

      3:37
    • 7. NRTF Module6

      6:30
    • 8. NRTF Module7

      11:40
    • 9. NRTF Module8

      8:10
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No matter what business you are in, news releases are a powerful and cost-effective way to help you promote your business online. 

'News Release Traffic Formula' is a practical step-by-step course that will teach you how to use news releases effectively to boost your search engine rankings for hundreds of keywords, drive more targeted traffic to your website and generate new leads and customers for your business.

No special knowledge or tools are required. This course will show you a unique, proven, and cost-effective strategy to help your business get better results online without investing time and money in keyword research or SEO tools.

'News Release Traffic Formula' is ideal for anyone who wants to learn how to effectively promote their business, organization, cause, or events using short and easy-to-write news releases. The training modules use actual examples from real businesses that have applied the methods described in the course to get the results shown throughout the video lessons.

Meet Your Teacher

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Martin Aranovitch

Digital Business Training & Education

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I have over 14 years of experience teaching businesses and non-technical users how to grow and manage an effective digital presence using smart and cost-effective technologies. My step-by-step video courses provide practical easy-to-follow information that will save you time and money and help you avoid time-consuming and expensive learning curves.

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Transcripts

1. News Release Traffic Formula: Hello and welcome to the news release traffic formula course. This course will teach you how to use news releases to boost your search engine rankings and drive more customers and leads to your business. The examples that I'll be showing you in the scores come from clients that have used the methods toe in this training. The aim of this course is not just to teach you how to write an effective news or press release. It's also to show you how to use news releases to get better search engine rankings and Google drive more traffic to your website. Social media or event pages generate new leads and customers for your business on a whole lot more. What you will learn in the news release traffic formula course can be used with any press release service. You can even use this information to start your own business offering news release riding services No matter what type of business you own or what kind of event you're promoting, this course will show you how to get better results faster and more cost effectively. The news release Traffic formula course takes you step by step through this process in these training modules. I'll show you what kind of results you can expect again and teacher the strategies that will help you get similar results. So what kind of results can you expect to get from the news release traffic formula Course typically own use or press releases? Follow the same process you're writing news release. Make sure that it gets approved for submission and then distributed to as many sites as you can. What makes the news release traffic formula different is that we add a clever twist during the writing stage. This is the secret cash formula that you will learn about in training module number three. This clever twist ensures that your news release can rank for dozens or even hundreds of keywords. Once you understand how the cash formula works, you will then start to see results like what I'm about to show you. Here are just Some of the results were obtained with a client who owns a pizza restaurant. Google picked up the first news release around nine hours after submission and indexed over 300 results, Many off those ranking in the number one position off the Google News section. We then follow this up with a second years release. One month later, after only two news releases, Sergio's Pizzeria started ranking for multiple keywords. As you can see here, the restaurant not only ranked well for many search terms, it also started getting featured in the local map section. If you own a local business, this is the spot where you want to be showing up when people search online for businesses like yours. Here are the results of another client who runs an investment property company. This company got ranked very quickly for multiple keywords on many different results pages as well as listings on Google maps and featured listing sections. Here, for example, you can see that this company was listed in positions number 123 and six as well as the local map section. This is just one example off dozens of keywords this company ranked for with the news release strategy that I will teach you in this course. What makes the news release traffic formula strategist so powerful is that it only takes a few news releases to rank for hundreds of keywords to rank for hundreds of keywords using other methods. You would either have to publish hundreds of articles or bid on hundreds of keywords using a bait method like Google ads with the news release Traffic Formula course. However, you will get consistent results with the simple strategy that I'm about to show you. First, you will learn how to create effective news releases designed to boost your search rankings . Next, I will show you how to get your news releases approved and submitted to hundreds of new sites and media outlets. Once your news release has been sent out. Google than index these very quickly, normally in 24 to 48 hours or less. Sometimes you won't even have to wait 24 hours for Google to pick up your news releases. Once you understand the news release traffic formula strategy, all you need to do is rinse and repeat this strategy every month. This will help you get ranked for multiple keywords with every news release that you send out. Ranking for multiple keywords can drive more traffic to your business. More keywords you rank for the more traffic you can get in training modules number two and three. I'll explain the keyword ranking strategy that we used to get multiple search listings in training modules number two and six, you will learn how to grow and multiply your results. I'll also show you how to rank for multiple keywords in multiple listings, including Google maps and featured listing sections. You will also learn how to keep ranking faster, higher and longer in the search engines to keep driving traffic and new leads to your business. As I mentioned earlier, this course is not just about teaching you how to write a press release. It's about showing you how to get better results online, using a cost effective and sustainable marketing strategy. It's also about giving your business a competitive edge. What you will learn in this course will help you outperform competitors. Rank for key words that your competition isn't even targeting. Drive your competitors rankings lower. Create more visibility for your business or brand. They will trust in authority with Google faster and boost your reputation in credibility online. After completing the scores, you will have a strategy to help you drive more traffic to your website and generate new leads for your business. Increased search engine visibility on get front page rankings in Google for low to mid competition keywords in as little as 24 to 48 hours. Improve your listings on Google maps. Boost your brand and authority with Google and outrank your competition and news releases can also be used as a reputation management to help increase positive coverage about your business online. You will also be able to profit from trending topics to capitalize on time sensitive events . You will get a better return on investment for your marketing dollars, and you will also learn how to use news releases as part of your content marketing strategy to grow your business faster and more cost effectively online. 2. NRTF Module1: Hello. Welcome to training module number one off the news release Traffic formula course. In this module, you will learn why news releases are your secret weapon to hire search engine rankings and more traffic and leads. Let's start from the beginning. Since the dawn of mankind, businesses have been trying to get to the top of Google search results. Well, maybe that's a bit of an exaggeration, but most businesses would love to rank at the top of Google for key words that can bring the more traffic, more leads and more sales. So how do you get to the top of Google search results? And more importantly, how do you stay there? One way to get to the top of Google search results is to pay. You can use Google ads, but this can be expensive. And if you stop paying your ads immediately stopped working. Another way to get to the top of the search results is organically by writing and publishing content on your site. This method is effective, but it's also time consuming. There is another method that you can use to get immediate results and stop building sustainable rankings and traffic, and that's by using news releases to leverage the trust and authority off news and media sites. As this course will show you, news releases can get you ranked very quickly and help build trust and authority for your website, which is what you need to stay ranking at the top of the search results. There are many benefits to using news releases. News releases can help you build trust on authority with Google. This can boost your search rankings. Higher search rankings can drive more Web traffic to your business, and more Web traffic can help you generate more business leads. Applying the news release traffic formula Strategies to news releases will also help you rank for multiple keywords. Rank faster, higher and longer in the search engines. Outrank your competition and grow your business faster online. So what is a news release? A news release is a written communication director that members off the news media for the purpose of announcing something newsworthy. You can pretty much promote anything using news releases as long as you can find a newsworthy angle for your message. Big companies use pressed on news releases. It's part of their marketing strategy. Why? Because it works There are many ways to promote your business online, but breast releases have been around for a very long time, and all big companies is still using it because this marketing method is very effective. A common misconception that many people have is that press releases only work for large companies with major announcements to make. This is great news if you're a small business, because most of your competition is ignoring the power of using news releases to grow their business. As you will see when we get further into this course, this gives you a secret weapon on a tremendous competitive advantage. News releases don't just work for large businesses. They work for all types of businesses. It doesn't matter what type of business you're in or how small local your businesses. Once you discover the secret power of using news releases, you will be able to use it to your own benefit and advantage. Let's start with a simple example. I just mentioned that you can promote anything using news releases as long as you can find a newsworthy angle. An obvious example is the launch of a new product or service. When you combine use releases with other content. Marketing strategy is you can start to own multiple listings in the search results. Here, for example, you can see that Google not only picked up the news release used to promote this book launch in less than three hours, but entries related to this book took up positions. Number 13467 and nine in the search listings that six out of 10 spots on page one, sending traffic to the same product. When you combine this with the cash formula that you will learn in module number three, you will be able to do the same thing across many different keywords. This will not only help drive more traffic to your business, it will also keep your competitors from showing up in these spots. Another thing that makes news releases so powerful is that you can use them to promote all kinds of businesses and sent traffic anywhere. You can send traffic to your website, blawg e commerce store or physical, store your social media pages and promote all kinds of events like workshops, conferences, trade shows, fundraisers and so on. So news releases can be used to build sustainable traffic quickly and cost effectively to promote just about anything you want now why I news releases so effective. Well, imagine going to a new site and seeing the same old news day after day after day. Pretty soon people will get bored of seeing the same thing. Stop visiting the site and there would be no return visitors. The Web needs endless fresh new content, and so does Gugu. Now why is this important? It's important because content drives advertising. Companies like Google, Facebook and other free platforms need fresh new content to keep users coming back to advertises. Content brings traffic to Google, and this drives the advertising that keeps Google in business. Millions of users, thousands of advertisers and content syndication sites around the world depend on Google to keep providing quality content in its search listings. If people stop using Google, Google will lose billions of dollars on the business model would probably collapse to satisfy millions of users and advertises. Google needs fresh new quality content. But there is a lot of rubbish spam, self promotion, hype and false information online. So how does Google filter out all this rubbish to ensure the only newsworthy, engaging, accurate and relevant content gets through to the search results. This is what trust and authority comes in. Google depends on trusted and authoritative sites like established news and media outlets for quality content sites that Google trusts get rewarded with faster indexing and higher search engine rankings. So how does all this help your business? It's really simple. Give Google quality content via sites that Google trusts and Google reward you with faster content indexing and higher search engine rankings. Getting your content to show up faster and higher in Google search results translates into more traffic. This is one reason why news releases are so effective Google already knows and trusts many established news sites and media outlets. These sites also syndicate newsworthy content from media distribution agencies that employ people to filter out rubbish content. So when established news sites and media outlets syndicate your news release, Google immediately picks it up. This is why news releases can appear in Google search results within hours of being published and why they also rank well in search listings. As you can see, news releases can be a very powerful marketing tool. What makes news releases your secret weapon, then is that most businesses have no idea how to use news releases effectively. By the time you complete this course, you will. This brings us to the end of training module number one in model number two will begin to decode the news, release traffic formula and look at the processes that can help you get better results online. Thank you for watching this video, and I'll see you in the next training module. 3. NRTF Module2: hi and welcome to training module number two off the news release Traffic formula course in this module will decode the news release traffic formula to show you how to achieve great results using news releases. Okay, let's talk about how news releases can help boost your search engine rankings and drive more traffic and new leads to your business. Let's start by reviewing how news or breast releases work and what kind of strategies we're going to implement to get better results online. Let's break this down into five key processes. Number one is writing your news release. We want to create a professional quality news release targeting key words that we can rank well for. In Google. The next step is distribution. After unions release has been approved, we want to send that out to as many trusted authority sites as we can, including news, TV, radio and media outlets. Step number three is ranking after you news release has been published. We want Google to immediately begin up from all the news and media outlets that your release for center This gives your sights, rankings, visibility and credibility a boost and it will happen automatically if you do steps one and two correctly. The fourth key process is content syndication. Your release could get picked up by hundreds or even thousands of other websites, and blog's looking for content related to your industry. An itch Number five is traffic. We want to attract new prospects and more visitors from search engines picking up your content and people visiting sites where they rejoin us. Release. Let's go through each of these processes now in more detail. Okay, Step number one is writing your news release. Here are the key points to keep in mind when writing your news. A press release First, a news, press or media release is not a blatant advertisement or a promo for your business or your products or services. Your news release must be newsworthy to be approved. If the content of your news release looks like blatant advertising, it will get rejected by the distribution platform. So your news release must contain quality, a newsworthy content that will engage readers as we will see in a moment. It's best to target low to mid competition keywords that you can easily rank for in your news release. You also must follow submission guidelines to get unions release approved. This includes conforming to guidelines when using the cash formula that will talk about in the next training module to help you get multiple keyword rankings, Google map listings and local search results. Typically, a news release can be around 300 to 800 words long. Ideally, your news release should be about 304 100 words. You should also always include a clear kowtow action, letting your readers know what you want them to do after reading your news release. You should also include links to your website or wherever you want people to go to. For more information, news releases can include links to your website on an image such as your logo or a video. There are many topics you can write a news release about. You can announce something new, like a product or service. Launch the release of free information like a free webinar free e book or report or awards that you have recently one or being nominated for. You can use news releases to announce contests, invitations, personnel changes, even weirdo. Interesting news about your business News releases can also be used to promote good causes like charities, community events or fundraisers and so on. The important thing to keep in mind is that you can use any of these topics to help promote your business as long as there is a newsworthy angle in your news release. After you have written your news release, the next step is to get it approved and distributed to as many news TV, radio and media sites as you can locally, nationally and globally. With the distribution process. You also want to have access to submission reports and search engine ranking reports so you can check all the places that your news release has been published. Two and know how Your Releases Performing in Search Results In case you're wondering why you'd want to send your news release two. News and media outlets in other countries When you're only running a local business or promoting a local event, it's all about the underlying strategy. Publishing a news release on hundreds of trusted sites helps to increase your sights, authority and boost your search engine rankings. Not only that, but one of the benefits of distributing your news release to hundreds of media outlets everywhere is that your content could get picked up by journalists, bloggers or social media users looking for stories or case studies to write a bell. Another benefit is that with most distribution platforms, your content will often stay published, as most news and media sites published and archived news items under their own separate Earl, Step three is ranking trying to rank number one for a keyword of search phrase that most of your competition is also trying to rank number 14 can end up being a long, expensive and hard battle that you might not even win. How then, can your business compete against bigger companies with bigger marketing budgets and more resources who are aggressively targeting the most sort after keywords in your nature industry? The key is to use a smarter keyword ranking strategy instead of trying to go head to head against competitors. For key words that you may not be able to outrank. A smarter strategy would be to try and rank for lots of low to medium competition keywords that your competition isn't even targeting, and that you can get two more quickly and more easily. For example, if you could rank well for 100 search phrases that deliver 30 searches each per month to your site. That's 3000 visitors per month. If you can rank for 200 search phrases that deliver just 50 searches each per month, that would be 10,000 visitors coming to your website every month. A smarter strategy, then, is to target low hanging fruit keywords that you can easily rank for with every news release that you send out. Okay, then so what's an effective way to rank for hundreds of keywords, typically to rank for hundreds of keywords you would normally have toe either pay for it like bid on hundreds of keywords using a paid method like Google ads or published loads of quality search optimized content using methods like article writing, blogging, etcetera. Ranking for hundreds of keywords, then can be expensive and time consuming. Unless you know an easier, faster and more cost effective way In the next training module, I'm going to show you how to apply the cash keyword ranking strategy to publish news releases that can get you ranked for hundreds of keywords. With every news release that you send out here, for example, you can see that this news release got over 270 keyword phrases ranked in the number one position in Google and over 300 keyword phrases ranked in the top 10 results. Using the cash keyword ranking strategy will help your rank for multiple keywords and multiple spots in Google. Search results quickly and inexpensively increase your online visibility and drive more traffic. Boost your credibility and authority online on luck out. Other competitors from top spots in Google will go through all of this in detail In module number three. Step four is syndication news agencies syndicate content from other news sites around the world, and so do thousands of websites and blog's. Why? Because all these sites need lots of content and writing. Lots of quality content is very time consuming. Syndicating content from new sites Saves your time. Researching and writing. Content yourself on lets you leverage quality content written by others. Let me give you an example so you can see why other websites or blog's may want to syndicate your content, which would then help to increase your rankings and traffic. One of my clients runs a small business in the trucking industry, one of the methods we use to grow their business online was to publish a monthly article in newsletter with Industry Needs Highlights. Now, just so you know, I have no knowledge or expertise in this industry. So in order to create the content, I would look up recent press releases each month that were relevant to the trucking industry and then create summaries with links pointing back to the original source. This allowed the client to publish and promote useful content on the website and newsletter that brought in more visitors and you subscribers each month. The sites containing the original content also benefited from this arrangement, so it's a win win for everyone now. I spent about 30 minutes each month creating an article with industry news highlights. But this save the client hundreds of hours of research and content writing every month. There is an even easier way to syndicate content, and that's to simply publish another. Sites feed on your website are shown in this example here. Syndicating content from new sites, then is a great way for businesses to provide visitors with fresh new content without having to do all of the work of writing content themselves. When you publish news releases your content can show up in areas like Google News, Google Alerts, RSS feeds and so on, and many websites and blog's look to these sources for confident that they can syndicate. Google can pick up an index your news release from websites and bloggers that syndicate content from new sites. The more sites that syndicate your news release, the more exposure on traffic you will get content. Syndication of news releases, then, is an effective and sustainable way to grow traffic. This brings us to step five off the news release Traffic formula, which is driving more traffic. Publishing news releases on a regular basis, will boost your search engine rankings and drive more traffic to your website. Here, you can see proof that publishing regular news releases as part of your content marketing strategy can drive more traffic to your website. This site publishes a regular news release every month as part of the publishing strategy discussed in training module number seven. So let's recap the key points off the news release traffic formula start by focusing on targeting low to medium competition keywords that you can easily rank for ranking for lots of key words that bring in a little bit of traffic. Each can add up to a lot of consistent traffic. Next, commit to publishing a news release on a regular basis. Sending out just one year's release every month is an effective strategy. Get your news release distributed to as many trusted news and media outlets as you can. Google will automatically pick up your news release normally in 24 to 48 hours or less. Use the cash method that I'll show you in module number three to rank for multiple keywords and boost your search rankings in areas like Google, search results, Google News, Google maps and local featured listings. Finally rinse and repeat this process to boost your rankings and increase your traffic. This brings us to the end of training module number two in Model number three will go through the cash formula where you will learn the secret to getting multiple search result listings with every news release that you send out. Thank you for watching this video and I'll see you in the next training module 4. NRTF Module3: Hi and welcome to training module number three off the news release traffic formula course in this module will go through the cash formula where you will learn the secret to getting multiple search result listings with every news release that you send out before I show you what the cash formula is on how the secret formula works. Let's talk a little bit about keyword research. What I'm going to show you in this video requires no keyword research tools or complex S e o methods to help you rank well in search engines like Google. So forget about keyword tools or S E o algorithms, because you don't need any of this stuff when you use the cash method. There is a really simple and powerful way to rank for multiple keywords in Google using news releases. It's all about the headline most people have heard off the 80 20 rule, which is also known as the Pareto Principle. 80% of your results will come from the keywords used in your news release headline with news releases. The headline is what helps you rank higher in the search engines On the content of your news release is what turns readers into Leeds, so focus on the headline for search engines and focus on the content for leads. Earlier, we talked about targeting low hanging fruit keywords that you can easily rank for S E O. Experts called these low hanging keywords long tail keywords. Let me show you an example off a short tell keyword versus a long tail keywords. Let's say that your business is repairing laptops. If your business came up in the number one spot in Google, when people type in a keyword like laptop repair, you would probably get a ton of traffic. The problem is that everyone in the laptop repair business wants to be number one for this keyword, so you have to compete with everyone else, especially big companies with big marketing budgets. You have a much better chance of getting to the top of Google if you focus on ranking for a longer keyword with things like the brand name model on the name of your town city or suburb included in the keyword phrase. So, for example, if your business is located in a town called Springfield, a new repair Dell laptops than a long tell keyword that you could target would be something like Dell inspiring 3565 A 453 laptop screen repair. Springfield Long tail keywords have less competition on are much easier to rank for. They also tend to be keywords that use the search for when they're ready to buy something or solve a specific problem. So people who search for long tail keywords are more likely to be targeted prospects. So the first rule of the cash formula is to target low hanging fruit keywords in your news release headline that you can easily rank for. In our previous training module, we talked about targeting lots of low hanging fruit keywords with low to medium competition that attract just a little bit of traffic each as the best way to compete against big companies with big marketing budgets who are aggressively targeting those more competitive keywords. For example, we saw that if you could rank well for 50 targeted long tail keywords that send you just 10 visitors per month fee each. This would increase your traffic by 500 visitors per month. Likewise, if you could rank well for 100 targeted long tail keywords that send you just 30 visitors per month each. This would increase your traffic by 3000 visitors per month. Let's assume that your strategy, then for somewhere in between these figures, and that only one out of every 100 visitors contacts you for more information or feels out an enquiry form when they visit. This would still give you between five and 30. New business leads for a month, ranking for lots of low hanging for keyword phrases. Them can be very effective at driving more leads to your business. It can also boost your ranking for more competitive keywords. The other rule or principle of the cash formula is not to put all your eggs in one basket. In other words, don't focus on the one key word that you want to rank for. Create as many keyword combinations as you can fit on your news release headline. The intention behind the strategy is that we want to target low hanging fruit with low competition and stack as many combinations of these keywords as we can in our headlines. I'm going to show you what this looks like in just a moment. What's important to understand right now is that you don't need any expensive of fancy tools for doing this. The only tool you need is 100% free and you already own it. It's called your brain. Let me show you how to use this powerful tool with cash method to understand the power of the cash method. Let's start by looking at some difficult news or press release headlines. Here are three actual press release headlines. The first headline reads. Pizza Hut launches new pizza and gifts for the holidays. The second headline says. Ref Token announces the launch of a new crypto currency. And the third headline says Drucker on folk, named as one of America's best places to work in property management. These press release headlines would crafted by experience marketing professionals, and they were done for well known companies. So if you were to hire an experience marketing agency to create a professional news release for your business, they would probably right you headlines that look like this now what's wrong with these headlines? Well, there is nothing wrong with these headlines. This is how experience marketing professionals, right? Most press release headlines, but let's take a closer look at these headlines and see just how many useful keywords each of these headlines contains. If we focus on Lee on the keywords that search engines will be cup on, you can see that there are not many useful keywords in each headline. In the first headline, for example, we have the brand name Pizza Hut on the key word pizza, the words launches New and four and the are generic, so they're really not useful for getting ranked in search engines. What about the words Gifts on holidays? Is this something that people searching online associate with pizza? How many people search online for pizza gifts or pizza? Hot holidays? Not many. So in this headline, the only useful words, really a Pizza Hut and pizza. In the second headline, If we cross out all of the generic words, all we're left with is the company name, Ref Token and the word Cryptocurrency. The third headline is pretty much the same thing. Cross out all the generic keywords on. All we have left is the name of the business, Drucker and Folk and property management. So in terms of s yo, the only useful keyword phrases that would ranking Google for these three press releases would be Pizza Hut, pizza ref token, Cryptocurrency Andraka on folk property management. Now let's compare these typical press release headlines with the cash formula. Cash stands for key would stack headlines. The examples I'm going to show you now are all from actual clients. You will see that they all use a unique method that is very different from the method that most press release riders use. In fact, most press release writers don't even know about the cash method. Let me show you three different news release headlines that I created for three different types of businesses, all using the cash formula. Hopefully, you will see that regardless of what type of business you run, you can also get the same types of results as these businesses have been getting. The first client owns a pizza restaurant. This restaurant is located in Sydney, Australia, on delivers pizzas to homes in the Sydney suburbs off Newtown and more Stanmore Sydenham and Camp Adele. So we created a news release with the keyword stacked headline Newtown Pizza Home Delivery Toe Anymore Stanmore Cinema on campus, Down launched if we ignore everything else in this news release, but the headline and focus on how many useful search engine keywords we were able to fit into the headline. Then here are the results we got with just one news release. First, let's remove the generic word to the M percent symbol used for the wood and and the generic would launched. We are now left with a number of useful search engine keywords like Newtown Pizza, Home Delivery and more Stanmore, Sydenham and Capital. With these words, we can generate lots of different useful combinations that Google will then pick up from this headline. For example, here we have Newtown Pizza, Newtown Pizza Delivery, Newtown Delivery Pizza, Newtown Pizza, Home Delivery, Newtown Home Delivery Pizza on the same for all the other different suburbs and more pizza and more delivery pizza stand. More pizza, home delivery stand more pizza delivery, camping down delivery pizza camp, a down home delivery pizza. Signem beats a home delivery sitting on pizza delivery and so on. It doesn't matter what order the words Aaron. As long as they appear in the headline, Google will pick it up. So with words like pizza, home delivery, we can also create additional word combinations like home delivery pizza delivery, home delivery, pizza, etcetera. We can also create different combinations and permutations for each of the suburb. Words used in the headline in this example words like Newtown sitting them and more Stanmore and capital. So what kind of results that the client get with this news release? Well, as you can see here, Gugu picked up the news release from over 300 news outlets in less than nine hours after the news release were sent out and it began ranking Surgeries Pizzeria For all these keyword combinations. Surgeons Pizzeria not only started ranking in Google for all the keyword combinations in the news release headline, but the restaurant also got a boost in Google maps and search listings for neighboring areas like the suburb of ST Peter's, which is near the restaurants location. If we come back and compare the regular headlines that most PR companies create for the clients with the cash formula headline, you can see just how powerful the cash formula is. Look at the headlines we created for the 1st 2 news releases that were sent out for Sergio's Pizzeria here. I've underlined all the keywords that Google rank these news releases for with the bottom headline, for example, Combining the words creates many long tail keywords like Newtown Wood Fired pizza Restaurant, Newtown, Italian pizza restaurant, Newtown, Authentic Italian wood fired pizza restaurant, Authentic Italian cuisine restaurant, Newtown, Newtown Wood fired Pizza Menu and so on. All these combinations got ranked in Google for this news release. I noticed, too, that although this headline is designed to help the news release ranked for many different search terms, it still makes sense to anyone that's reading it. The secret to creating a successful cash headline, then, is to use your brain to come up with a headline that contains as many relevant search keywords as you can fit and as few generic words as possible, while also making sense toe anyone who's reading it. Let's move on and take a look at the next case study. Here is another example of a cash headline that we created for a client that runs a property investment company. Using the cash formula to create the headline, the client began ranking in Google for all of these key word phrases with just a single news release. All these key word phrases are just combinations and permutations off the key words used in the headline. With only four years releases, this investment property company was ranking in Google for dozens of low hanging fruit keywords. If you remember what we talked about earlier, we want the cumulative effect off dominating lots of key words that get a little traffic each. So if just some of these key words get some traffic each month, this can translate to hundreds off it, possibly even thousands off new targeted visitors and a number of new leads every month. So here are the results that Miron Investment Properties got after sending out the news release in less than 24 hours, they were showing up all over the place in Google search listings. You can see here the cumulative effect off publishing news releases on a regular basis. You not only get to rank fast, you can also start taking over multiple listing spots for multiple keywords and give you a sight a boost in places like Google maps and featured sections. The idea behind the cash formula then is to use news releases to throw a deep and wide net to try and automatically catch loads of low hanging Fergie words that no one else is even thinking of targeting. You can also combine news releases with strategists like article writing on paid advertising to systematically start going after more competitive keywords. Let's take a look at one more example of using the cash headline formula, and then I'll take you through an example off how you can use the cash formula to build headlines for your own business. As you can see here, this news release got ranked in Google for over 480 keywords. It also ranked number one for 285 keyword phrases and was in the top 10 for over 420 keywords. This screenshot from the keyword rankings report shows keywords that this news release ranked number 14 Okay, I hope you're starting to get excited. I know that I was when I first discovered this method and started using it to get results. Now that you understand how the cash formula works, let's go through an exercise to create a keyword stacked headline of your own. Remember, all you need is Your brain, for this example, will create a news release headline for a dentist or a dental clinic in the suburb of Rouse Hill. Okay, then he is how we might start the process. Open your browser and go to Google maps and type in the type of business that you own and the area that you operating in this example will type in dentist Rouse Hill. Now it doesn't matter if you're already listed. We want to make sure that you stay ranked not just for this search freeze but for many other related search phrases as well. So the first step that I recommend you take is make a list off all the neighbouring suburbs or towns that you want to target for potential customers in your business. In this example, our client operates the dental practice in Rouse Hill. But you can see from this map that they can also target customers in neighbouring areas like Riverstone, Scofield's Almond Grove, Kelly Ville and more. So write down or type in the names off all the suburbs or locations that you can target people for your business into your no pad or your text file. The next thing we want to do is use Google's own keywords suggestion toe to find more related keywords. So go to Google and type in your keyword, for our example, will type in dentist Rouse Hill. This brings up a number of related keywords suggestions. Look at the list. Pick any suggestions that makes sense to you on Adam to your cash list. Also, as you go through the exercise at any other key words that come to your mind. So for this example, some of the key would you can see that I have added to my cash list include words like Dentist Rouse Hill Emergency Children's Book Building, Family Dental Care, seven Day Also, clinic orthodontist implants Open weekend open Saturday and so on. Okay, so far, so good. Now we have a list of related keywords on neighboring areas on Surrounds. After just a few minutes of brainstorming, you should have enough keywords on your list to make up some great cash headlines. Here are just some examples of cash headlines that we could create using the list of keywords with built in this example. Rouse Hill, Dentist Launch a seven day emergency family and Children's Kelly Ville Dental Care Clinic or weekend Emergency Dental Care Clinic opened for Rouse Hill, Colleyville and Riverstone Children. Now how many keywords could we rank for in Google With these headlines? Let's take a quick look. Here are just some of the key words we would rank for with this headline. As you can see, there are over 50 keyword phrases in this headline that someone searching online for a dentist in this area could type in. Sending out a news release with this headline would not only get you ranked for all these keywords, but it could also result in hundreds of new visitors each month and new customers for our dental clinic. To rank for these many keywords, you would have to write and publish dozens of articles or bid on dozens of keywords using paid advertising. And none of this dentist competitors are even targeting all of these keywords. The same thing applies with the other headline that we created for this dental clinic. So publishing a news release with the headline like Weekend Emergency Dental Care Clinic open for Rouse Hill, Kelly View on Riverstone. Children would get your business ranked for dozens, even hundreds of related keywords like the ones shown here and all it took to come up with two news release. Headline ideas that would get your business frank for hundreds of keywords that can send you more traffic and new lease each month was a few minutes of using your brain. So let's recap the main points of using the cash formula focused most of your time and effort on your headline. Remember the 80 20 rule target long tail keywords that are easier to rank for. Use your brain to create a list you don't need keyword or seo tools For this stack, as many relevant keywords as you can fit into your headline, use as few generic words as possible. You can create a headline for search engines that makes perfect sense for human readers using a single word like launched or announced. Just rinse and repeat this process with every news release that you send out. If you apply the secret cash Formula two news releases, you will start ranking immediately for dozens or even hundreds of keywords and Google and you will start seeing search results in multiple listings for multiple keywords in as little as 24 to 48 hours after sending out each news release. This then brings us to the end of module number three in Model number four will look at the content formula where I'll show you how to structure your news release for maximum traffic and results. Thank you for watching this video and I'll see you in the next training module. 5. NRTF Module4: Welcome to training module number four off the news release Traffic Formula Course in this module, I am going to show you how to structure your news releases for maximum traffic and results . So let's talk about how to structure your news releases in Module three. We talked about the 80 20 rule and how you should focus 80% of your time and efforts on your news release headline. The other 20% of your focus should be on the content of your news release. Creating the body of your news release is not difficult if you apply the formula that I'm going to show you. Most pressing news releases follow this structure, which consists of five basic elements. One. The headline, which we've already covered extensively in module three to a summary of your news release. Three. Media content, such as an image, your logo or a video for the body of your content. And five. Your company details. Each of these sections is important and contributes to the overall success off your news release campaign, so let's go through each of these sections in more detail. First is your headline. The purpose of your headline is to attract readers and make them want to read more of your information. As we saw in the previous training module, your news release headline is the one element that will make the biggest difference in your results, as we also talked about you will get far better results if you apply the cash formula to your headline than using a difficult headline format. In addition to the cash formula principles that we talked about in Module three, there are rules you have to follow to get your news release. Approve for submission on will cover these in more detail in the next training model of the scores. For example, most news release distribution platforms include guidelines that need to be followed, like your headline not being too long and having an active urban subject. Typically, you need to make sure that your headline stays on the 80 characters and has a maximum of 15 words. Your headline should also reflect the content of your press, a news release and be newsworthy, important and recent enough to be announced. Don't use special characters and symbols in your headline, such as a trademark or copyright symbol. Also, many services will ask you to create two headlines, one headline for your news release and one headline For sites that post releases using a blawg format. Here are some examples of headlines that our views of my clients you can see that all these headlines use the cash method. They also comply with maximum character guidelines and word limits have also added an example of a news release and blawg headlines. You can see that the Bloc headline version is slightly longer. This way we can target even more variations of keywords using the same news release. Once you understand how the cash formula works, you can combine cash and traditional headline formats if you like. For example, here is a list of active verbs that are commonly used. The news releases so words like releases or released reveals revealed launches a launched announces unannounced. Donates donated, warns warned, finds found etcetera. You can use these verbs with basic headline formulas like Company X Y, said releases Free report on how to build equity in your home or whatever the topic of your report is. Yeah, website. ABC launched new X Y zed up to help hearing impaired Children, for example, some more examples of other headline formats that you can use include X y Zed Clinic reveals New case study on migraines in Stay at home parents, for example, and Bedlam Furniture Store donates $50 from every sound made to Starlight Foundation. One headline formula that can be very powerful to help boost local search rankings is to use this format. You talk about location, profession, active, urban, the news angle. So this creates headlines like, for example, Austin Children's dentists is tooth decay. Rates are an embarrassment for Texas. So in this case, Austin is the location Children's dentist is. The profession says is the active verb. And then we have the quote with the news angle I do. If the K rates are an embarrassment for Texas, the other headline in this example uses the same format. Sunny vow Roofing expert warns home owners off serious maintenance neglect risks. These headlines follow proven formulas, but they also include many relevant terms that will help the news release rank for multiple G woods in search engines while serving its purpose, which is to attract readers and make them want to read more of your information. The next element of your content formula is your news release summary. The purpose of the summary is to let readers know what information is included in your news release, as most people will only spend enough time scanning your headline and summary before deciding whether to keep reading or move on. So your summary should clearly describe the content of your news release. It should be wanted to sentences long, and you will need to create two summaries. One year's release summary and one blog's summary. Your news release summary should contain no more than 45 words, but your blog's summary can be a little bit longer. And don't use the first paragraph of your news release as your summary. I've included here to summary versions used in a news release that I created for a client so you can see what these look like on how this structure differently to conform with guidelines listed here. The third element of your news release is media. You can attach an image to you unusual ease as long as the file size doesn't exceed the specified limit, which in this case is one megabyte. Images must also be uploaded in an approved format. Typically jpeg, PNG or gift. Normally, you can also add a video video URL to your news releases. Now there are ways to maximize your results When using media in your news releases, For example, most platforms will let you add an image to your news release, such as your company logo. Depending on what you're trying to achieve, however, a better use of your image real estate is to combine your logo with a call to action. With Miron Investment Properties, for example, we added a kowtow action below the logo, inviting readers to call the number shown in the image for a free consultation. We did the same thing for the pizza restaurant called Sergio's Number for New Towns, Best wood fired, home Delivered Pizza and WP Companion Dog lets readers know that the site provides free WordPress tutorials for non techies. So what we're doing here is kind of like embedding an advertisement with the company logo, but without making a blatant. All the images shown here were approved, so they all conform with the content guidelines when sending out news releases to promote the launch of a new guide. The report we found that adding an image of the report works really well, so these types of images can also be used of news releases. The aim here, then, is the further maximize any opportunities you have to promote your business by using media in your news releases. Toe actively help drive more traffic on generate more leads. In other words, don't just add your logo, agile logo and a call to action. The four fell amount of your news release is the body of the content itself. This is way you get to say whatever you have to say about whatever you're promoting or announcing. General guidelines for the body of your content are normally provided by the distribution platform and can include things like Your content should have a legitimate news angle. It should announce something new and timely on the tone of your content should be formal and factual. Also, don't make your news release read like an advertisement. Ori Siles letter. This is really important if you want your news release to be approved, don't announce discounts, bonuses, price got Siles coupon codes, product or service promotions or include advertorial. Another important guideline is that your content should have an impartial tone. Don't include opinions questions or duplicated content. There are also a few guidelines for the content itself that you have to comply with. For example, news releases must be at least 300 words long. The ideal content left for a news release is 304 100 words. You should include the city from whether release originates, which is usually the location of your company headquarters or main store or your principal place of business. One of the most important guidelines for getting your content approved is to use only third person language. In other words, don't use words like I or we, as this will make you really start to look more like an advertisement or an opinion piece. In a moment, I'll show you the only allowed exception where you can use words like I or we. Another thing to keep in mind is that news releases should not contain sexually explicit material, illegal material or profane language. So don't use news releases to promote things like escort Service's sexual enhancement products of supplements, mortgage paid, a cash short term, a long term loan services affiliate, product reviews, product reviews of trials, radical political religious opinions of use, content intending to harm or exact personal revenge against a personal group. Unauthorized use of stock ticker symbols, online gambling, illegal device unlocking, rooting or job breaking off devices. Content about e cigarettes or fat diet products. And spam related words that will be filtered out by spam filters. In addition to what you can and calm promote, your content also has to follow formatting guidelines. For example, you need to make sure there are no grammatical spelling errors. Use upper case and lower case lettering. Appropriately. Make sure that each paragraph is spaced out with a line and that your news releases formatted properly. For example, don't use unnecessary double spacing. Use appropriate punctuation and symbols and avoid inserting JavaScript or other markup languages in your news releases like bold or italicized text. The only formatting allowed using markup tags are high blinks with links. Make sure the hyperlinks are formatted correctly. Unlimited use of links in your content toe. One link for every 200 words or so something that's also very important is add a call to action at the end of your news release. Ask readers to contact you. Book an appointment to visit your site to download a guide, a special report and so on. No kowtow action leads to no results, and you should also include available contact information where possible. But don't place email addresses within the body of the news release will discuss this in more detail in a moment. The difficult structure for the body content of a news release includes things like a minimum of 300 words and a maximum of 800 to 1000 words. As I mentioned earlier, the ideal left for a news release is around 304 100 words. This would consist off an initial paragraph 3 to 5 main points wanted to hyperlinks want to two quotes, and they call to action. Traditionally, a news release is written as an inverted pyramid where the most important information goes at the top on the less important information goes at the bottom. The first paragraph of your news release, therefore, should contain your most important information, so your headline should grab your reader's attention. Your summer should make them want to learn more, and your first paragraph should make them want to region use release all the way through to the end. An easy formula for writing the body of your content is to use the five W's who, what, when, where and why. So, for example, when creating your news release asked the following questions. Who is this news release about? What is the news release about? When is the event of promotion happening? Where is the event of promotion happening? And why is the personal business doing this? Here is an example off the body content of a news release that conforms with all the guidelines of specifications so you can see how it's been structured. Here you have the first paragraph containing your most important information, then a link to the website where readers can go to for more information, followed by a few paragraphs with the main points of the news release and a quote from the client. The content then ends with a kowtow action and links to more information. This is just over 350 words long, and it's all you need to create an effective news release. Another important point to keep in mind about the body of your news release is the power of using quotes in your content. A quote kind of lets you sell promote your business without breaching guidelines that would see your news release get rejected for being a blatant Siles or promotion piece. Quotes also let you use first person pronouns like I, we our and so on, which you can't use anywhere else in your content. A good habit to form them is to think about what you really want to say to your target audience. Then build a number of quotes based around this and save these quotes and they file. You can then use quotes in future news releases, and it's part of your content marketing strategy so you can add them to pages on your website, etcetera, in addition to using them for your news releases. Here are some examples of quartz that we've published the news releases. You can see that we use these quotes to promote the client's business while complying with all the guidelines for submission on approval. The last element of your news release content is your company and contact details. This section should contain information like the name of the person to contact our interview, your email address, organizational business name, your address, phone number and your website. You are L now while your company and contact details are important information in and of themselves. They also play an important role in our news release strategy because they can help to increase your search engine rankings and drive more traffic and leads to your business via Google. Local maps Let me show you what I mean. Here's how your company and contact details can be used in your news releases as part of an effective Seo strategy. First, you need to set up a local business page in Google. Next on. This is very important. You should always use the same contact info listed in your local business page in every news release that you send out publishing news releases on a regular basis using the same contact info. Get you more citations and more citations lead to better local search rankings. So what are citations? A citation is when your company's mentioned, cited or referenced on other websites. Online directories review sites, etcetera citations provide Google of credible information about your business. Google uses citations to verify that your business actually exists, that it's a legitimate business and that your business information is accurate. Citations from multiple sources boost your rankings and local search results and local map listings. So make sure that you have a Google local business page set up and use the same contact details in your news releases. The important elements of a citation, then Ah, your company name or branded trading. Name your telephone number, including country and local area code on the physical address of your business. So to summarize, there are five main use release content elements Number one is your headline. Create a headline using the cash formula toe. Attract readers and maximize your search rankings. Number two is your summary. Use the summary toe. Attract your reader's interest and make them want to rejoin. Use release. Number three is media. Don't just display your logo. Try to incorporate some form of kowtow action, like getting people to call you to make a booking or an appointment. Number four is the body of your content. Use the section to funnel more traffic and leads with newsworthy content links, quotes, unequal to action and number five are your company details and contact information. Keep the information in the section consistent with every news release you send out to increase citations and your rankings on Google Maps. As you can see, this module contains quite a lot of detailed information on how to create format and structure. Your news releases refer to the resources section of this training module for a downloadable copy of these guidelines, I also recommend visiting, distribution press dot com and subscribing to our free updates to receive more tips on how to write better news releases. This brings us to the end of module for in Module five will look at the approval formula where I'll show you how to get your news releases approved and distributed to hundreds of traffic sites. Thank you for watching this video, and I'll see you in the next training module. 6. NRTF Module5: hi and welcome to training module number five off the news release Traffic Formula course in this module. I am going to show you how to get your news releases approved and distributed to hundreds of traffic generating sites. There's really only one thing you need to do to get your news releases approved, and that's to follow the approval guidelines specified by your distribution service provider. We covered most of those guidelines in the previous training module. If you don't follow the guidelines, your news release may not get approved. For example, if your headline exceeds the maximum number of characters allowed, then unions release won't be approved. And do you ever your headline and resubmit for review? The most common reason why news release submissions are rejected is that the body contains content written in the first or second person. For example, I you we our and so on. Unless you're quoting someone directly, don't use first the second person pronouns in your content. Always write your news release in the third person before submitting your news release for final review and approval used this checklist to make sure that you have completed the following one Check that unions release, has a newsworthy headline and doesn't exceed the character or word limit to make sure that the body content is at least 300 words long. Three. Make sure that all facts and details are correct for make sure that the content is written entirely in the third person, except for direct quotes. Five. Check all spelling grammar and punctuation in your content and fix any errors or mistakes. Six. Check that all hyperlinks are working on that you are else have been written correctly. And seven. Make sure that your contact information is also correct. You can't change anything in your news release after it's been sent out. So if you don't want mistakes or errors showing up on hundreds of new sites, region use release carefully one more time on get others to read it to before you submit it for final approval. Now for the second part of the process, which is getting your news releases distributed to news and media outlets, the service provider. Submit your news releases to as many sites as they have a distribution agreement with. For example, I run a news release service called distribution press dot com. We currently distribute news releases to over 500 trusted sites. So our clients have the potential to reach many thousands of readers with every submission after news releases are sent out. Our clients getting submission report that lets them see whether release has been submitted to, as well as a Google pickup report showing how many entries have been indexed by Google and a keyword ranking report so you can see how well you're doing in the search results. So to summarize, to get unions releases approved, you need to follow the guidelines. Make sure you write in the third person and use the checklist before submitting your news release for final review approval and distribution. This brings us to the end of module five in Model six will look at the ranking formula where I'll show you how to keep your listings ranking faster, higher and longer in the search engines. Thank you for watching this video on. I'll see you in the next training module 7. NRTF Module6: Hi and welcome to training module number six off the news release Traffic Formula course. In this module, you will learn how to keep your listings ranking faster, higher and longer in the search engines. So let's talk about using news releases to get better results. Let's start with how to get faster rankings in Google, as we've already seen, Google can pick up on index news releases in 24 hours or less. Now I've seen Google pick up on index news releases in two hours or less of also seeing news releases showing up in Google search results in less than 30 minutes. In fact, I've even seen Google pick up news releases in less than five minutes in terms of getting ranked faster than it's hard to beat news releases because, as we talked about earlier, Google favors content from trusted authority sites. So if your website is new, it's going to take time to build authority and trust with Google. Even if you're publishing a lot of great content on a regular basis, that seems to be a hump that new sites have to get over before Google says Okay, I trust you, and I'll start to pick up your content. Faster mill in the next training module, I'll show you how to speed up this process. But the fact is, trying to get content on your site ranked faster takes longer than ranking content on sites that Google already trusts. This is why news releases are a great way to get your content ranked faster while you build trust on authority for your website. Let's talk now about getting higher search rankings as we've already seen. If you focus on targeting long tail keywords and apply methods like the cash formula in your headline to create lots of keyword combinations, your news release will get your ranked in dozens, even hundreds of listings for multiple keyword phrases. If you have access to keyword ranking reports, you can click on the keywords in your report to check your rankings. Sometimes you can also improve your rankings just by tweaking your titles and using data from keyword ranking reports to create new content targeting those G woods. As we've seen earlier, a single news release can get your ranked for multiple keywords. Getting ranked for multiple keywords helps build authority, which helps to drive up your website rankings. So the strategy is to use regular news releases to rank higher for multiple long tail keywords using cash formula headlines. This will not only get you multiple search listings, it also helps to build authority for your website and drive your sights. Rankings higher. Keep this process going, and you could find that in some cases you start to get multiple rankings in multiple search listings, maybe even own the results page. We've talked about using news releases to get faster and higher rankings in Google. Let's talk now about staying ranked longer here. You can see that four months after this news release were sent out, Google was still indexing over 250 entries. When I checked the 1st 5 news releases that WP compendium sent out, Google was still indexing over 300 entries over one year later. News releases then can keep you ranking longer in Google search results. So what's the magic formula to getting faster, higher and longer search engine rankings with news releases? The magic formula is this. Send out a news release every month using the cash formula, and this will boost your search engine rankings, drive more traffic to your website and send new leads a new customers to your business. You've seen the proof. I've worked of many businesses who don't have much time or money to spend on digital marketing. But you can start to improve your results straight away just by sending out one news release every month to hundreds of news media outlets. The secret science behind this magic formula is the cumulative effect off sending out just one year's release every month, targeting multiple long tail keywords using the cash formula. So consistency is the key. Big companies send out press releases all the time because they know it works most more. Businesses, however, don't know how to use news releases effectively. Just one use release per month is all you need to start improving your results. One last thing I want to cover in this video is using news releases. To drive more traffic to your website, you need to commit to publishing at least one use release every month. Don't stop after sending out just one or two releases. Keep going with it for a least 6 to 12 months and monitor your traffic. There is a certain tipping point where the cumulative effect kicks in and your traffic then goes to a whole new level off course. It also helps if you're doing other things to promote your site and not just relying on news releases to do all of the heavy work. I talk a little bit about integrating news releases into your content marketing strategy in the next training module. So to summarize what we've covered in this video, the magic formula and the secret to success with news releases is consistency. Just one year's release per month. Using the cash method can boost your search rankings, drive more traffic to your website and send new leads and customers to your business. This brings us to the end of module six in Model seven will look at how to set up an effective content publishing strategy to keep driving more traffic to your website and new leads to your business. Thank you for watching this video, and I'll see you in the next training module 8. NRTF Module7: Hello and welcome to training module number seven off the news release Traffic Formula course in this module. I'm going to share with you on effective content publishing strategy that you can use to keep driving more traffic to your website and new leads to your business. Let's quickly recap how the news release traffic formula works. First, you create a news release targeting low to medium competition keywords in your headline using the cash method. You do this once a month on get your news release distributed to hundreds of trusted news and media outlets. Google. Then pick up an index your news release in 24 to 48 hours or less. This will help boost your rankings for multiple long tail keywords in areas like Google search results, Google News, Google maps and local search listings. Your news release can also get picked up by many content syndication websites and blog's. All of this helps to build just sites, trust and authority with Google. You then rinse and repeat the process again to boost your site rankings further and drive more traffic and you leech to your business. Sending out a news release every month should become a regular event in your digital marketing calendar. If you're looking at ways to grow your business online, then keep in mind that sending out news releases is just one of many regular activities that you should be doing as part of your digital marketing strategy. Are the areas include things like publishing content on your website, social media, marketing, email, marketing, video marketing, online advertising and so on? It's beyond the scope of this course to cover these other digital marketing strategies, but there are some things that I want to show you that will make a digital marketing strategy more effective. When using news releases. The first thing you need is a digital vehicle that you can drive. This is especially important if you're not a technical person. If you want a website that you can manage yourself and make changes quickly, add new things and move things around without, depending on people like coders and developers. Then I recommend using WordPress to build your website. WordPress is used by millions of businesses around the world. In fact, over 1/3 of all websites are built using WordPress, so if you have a website it probably runs on WordPress. WordPress is also free. It's easy to use, and more importantly, it puts you in complete control of your Web presence. Most people don't know that you can configure a WordPress website toe automatically send you traffic when you publish new content with an expertly configured WordPress site. All you do is that new content and your site than automatically notify search engines, social media sites and many other online directories and content syndication sites. This gets your content indexed in Google quickly and automatically, so people searching online can find you more easily. So he is the content publishing formula I recommend using to get the best results online with news releases. Start by sending out news releases straight away to build trust authority rankings and traffic for your business and your domain name. Next, find out if your website uses WordPress. As I just mentioned, most websites are built using WordPress, so yours is probably too. If you're not using WordPress, he should. WordPress is used to build all types of websites, including e commerce stores, directories, corporate websites and so on. You can even set up a marketing blawg using WordPress on configure it to drive traffic to your main website, as well as configuring your site to automatically drive traffic when you content gets added . You also want to make sure that you have a newsletter or email Upton form to capture emails from visitors. This way, you have a system for generating more traffic and new leads. Once these things are in place, you then focus on implementing a regular content marketing strategy. This should include things like sending out a monthly news release, posting articles on your website, emailing newsletter steps or updates to subscribers using videos, posting on social media, etcetera with news releases. I recommend republishing these on your website 3 to 4 weeks after the original release date . As content This way, you re purpose in your content on getting the most out of something that you've already spent time and money to create. The last step is just rinse and repeat this process every month to keep driving more traffic on generating new leads for your business. I mentioned at the beginning of this course that I run a free online business training website that attracts thousands of visitors every month. The site is called WP compendium Dog and it provides hundreds of free and detailed step by step tutorials on how to use WordPress WP compendium uses. The same strategies have been showing you in the scores to grow traffic on rank, wowing Google. The site runs on WordPress on I've expertly configured it. So all I have to do is focus on adding new content, and WordPress automatically does the rest. This site also uses the same content publishing strategy that I'm showing you right now. I publish a news release every month to promote the site and 3 to 4 weeks after sending it out to hundreds of news and media websites. I don't republish the content on my site under a category called Press Releases. WP Compendium also offers comprehensive E courses on how to generate new content ideas on WordPress steps for free that visitors can sign up for. I recommend that you visit the site and take a look around. You can use the free tutorials to learn how to use WordPress and how to set up on expertly configured WordPress. Eitel blogged for your business. I've also added links to these tutorials in the documentation section off this training module. I'm not a technical person, and I have no coding skills. But I've used WordPress to build on automate dozens of businesses online without ever having to hire website developers. A Web designers. This is why I recommend using WordPress, especially if you're not a technical person or if you're a small business run by non techies. WordPress puts you in complete control of your Web presence on lets you get things done very quickly at minimal cost and without requiring technical skills. There's one more thing I want to show you. You can use news releases to send traffic anywhere. You can send traffic to your home page or any other page of section of your website or anyone else's website, like a directory listing or an event page. You can send traffic to your e commerce, storm, physical store, your social media pages, social media events and so on. What I recommend you do, however, when sending out news releases or doing any kind of marketing promotion is to focus your strategy and your efforts on ways to build your own asset instead of someone else's. Let me show you what I mean. Let's say that you plan to send out a news release to promote an event on Facebook. The logical thing to do would be to writing news release, announcing the event and then other linked to the event page on Facebook, where people can register, in other words, are shown in the first diagram. Your news release would send people directly to the event page on Facebook. Even if this is your Facebook page, you're still promoting someone else's asset, which in this case is Facebook. I recommend instead that you consider the second option. Create a page on your own website to promote an event on Facebook, then drive traffic from your news release to your website. Visitors can then click on a link from your content to go to your Facebook page and register for the event. This way you're still sending visitors to the Event page on Facebook, but you're driving traffic to your own website, and hence you're building your own asset. Let me show you what I'm talking about. One of my clients runs a track accessory store, and they're involved in supporting good causes and community events. One of these events was a fundraiser to help raise money for a young family going through tough times. So here's what I did with the news release to help promote this event. Instead of sending visitors directly to the event page on Facebook, we posted an article on the truck stores Blawg with information about the fundraiser, and we then added a link from that post to the event page on Facebook. So that's number one linking to number two. We then published a news release promoting the fundraiser on directed visitors to the article on the blog's form or information. So that's number three linking to number one. A couple of weeks after we sent out the news release, we then republish the news release on the client's website. The client runs a site on WordPress, which I expertly configured. So even though it would have been easier to just promote the Facebook page in our news release, setting things up this way not only allow the client to promote the fundraiser on Facebook , but they also benefited in terms of boosting this the rankings, generating more traffic and increasing awareness online for their business. This is a win win way to use news releases to promote an external event on improve your results online while also building your ass it So to recap the content publishing formula Step one. Start sending out news releases straight away to build trust authority rankings and traffic for your website. Use news releases to build your asset. Step two. Make sure that if your website or blogged runs on WordPress that it's been expertly configured toe automate traffic for your site. And make sure, too that you have a way of capturing. Visit the details on your site for information and links to resources on how to set all of this up, see the training documentation on Visit WP Companion Dog For free tutorials, Step three is to implement a regular content marketing strategy. Send out monthly news releases Post articles on your website. Send email, newsletters, tips or updates to subscribers. Post videos, post updates on social media and so on. Step four is 3 to 4 weeks after sending out your news release Re Publisher on your website On the last step is rinse and repeat. This will help to boost your search rankings and keep driving more traffic to your website . Once again referred to the Training Notes Visit WP compendium Dog for tutorials on how to use WordPress and how to configure your website for traffic automation. This is the end of training. Module number seven in the next module will look at the options you have for getting your news releases written and distributed to hundreds of news and media sites. And I'll also share a special bonus with you that will help you save money with this step. Thank you for watching on. I'll see you in the next video. 9. NRTF Module8: Hello and welcome to training module number eight off the news release Traffic Formula course. This is the final training module. Now that you know the power of using news releases, it's time to start writing and sending out news releases. Two trusted news and media sites in this module will look at your options for writing and sending out news releases, and I've also included a special bonus that will save you money with news releases. You have two options. You can do it yourself or get it done for you. If you write your own news releases, you save money. And if you choose, they done for your service. You save time. The choice is yours. Something to keep in mind when hiring news release writers is that most of them won't be familiar with the cash formula, so you'll probably need to rewrite your headlines. As I mentioned at the beginning of this course, I own a news release, riding and distribution service called distribution press dot com. We offer both a do it yourself and they done for you option without do it yourself service . You write your own news releases and will then help you get these reviewed and approved. We then send your news releases out to 500 or more news and media sites. In a moment. I'll give you a tour of the client area and show you how to access your distribution and keyword ranking reports without done for your service. We take care of everything for you. You can use our service for one time submissions or set up a monthly subscription on well, then right and send out a news release for you. Each and every month, we use expert writers who are familiar with the cash formula to create professional news releases with an optimized headline targeting multiple keywords. We also guarantee approval off your news releases. You can review another. The content before your news releases go out on the process from writing to distribution normally takes about 7 to 10 days. Your news releases are sent out to over 500 sites, and we make distribution and keyword ranking reports available to you after its submission . I've included the question there. We used to get to know more about your business and the training notes, So if you choose to use our services just complete and send us a form on would then get in touch with you to discuss the next step as an incentive to choose distribution. Press start calm. You can use this special code to get $100 off any of our done for you or do it yourself services. So if you apply the codes to our one time service, you get a one time $100 discount. If you apply the code toe a monthly service, you get $100 off each and every month. Please note that this is a special code for students off this course only on the coupon can only be used once. What I would like to do now is give you a quick tour of the client area so you can see what it looks like and how to access your distribution and keyword ranking reports. So here we are inside the client account area, and you can see that you can view all of the news releases that you send out with details. You can access support and you can view your account details. You can also view the reports by clicking on the icon here in the Actions column So let's take a look at one of the reports. Okay? So clicking on the link opens up a pdf report which you can download, and you can see that it gives you all details about the news release. It tells you how many Ah, ah, sites it's been submitted to. In this case, it's been submitted to 514 sites on you can check out I'll just come down here. You can check out the distribution details so you can basically click on any of these links , and it will show you where your news report has been sent to. Okay, so it tells you all of the sites your report has been submitted to you also can look at the pick up in Google. So if we click here to check out the pick up So as you can see here, Google has indexed the report currently here, 954 results. Okay, so if we take a look again at the our press release report, you can see that it went now to 514 sites on July 11th 2018. It's now August the six. So it's almost a month later and the news release has already been indexed over 954 times on. The reason for that, as I explained in the course, is that other sites have begun to syndicate the news release on their websites so you can see how many sites your site has been sent to. You can check out how Google is picking up the news release, and you can also take a look at the keyword rankings we go through and we analyze the search engines and we take a look at how many keywords Ah, and keyword phrases your ranking for in this report here, 268 recorded keyword rankings, it says here press. The press release was ranked in the number one position for 200 keyword phrases and was in the top 10 for 239 phrases. So you can go through here and you can take a look. So, for example, if we are pick, let's see a techie No, just got ranked for number one. Take your WordPress benefits guide. Let's take a look at this in Google, so we click on the link to open up so as you can see here in Google for the term techie WordPress benefits guide, we're still ranking number one in the search results listing okay, So you can go through and take a look at all of the key words that your ranking for you can see how many ah times the release has been picked up in Google and you can check out all of the sites where it's been distributed to and the report stays available in your client account area so you can come back. You can come back months later and check out and see how well your news release is still doing. Okay, so that was a very brief tour of the client account area. Now, just one last thing to keep in mind is that if you choose to use distribution press dot com , don't order your new ah press releases from inside your client account area. Otherwise, you'll be paying the full price instead of your special discount. This brings us to the end of the news release traffic formula Course. Hopefully, Now you know how to use news releases to get better results, promoting your business or any event online, get multiple search rankings more traffic and new leads for your business. Get published on hundreds of trusted news and media sites. Get indexed in search engines and 24 to 48 hours or less, and how to keep your site ranking faster, higher and longer in Google search results, Google maps and featured listings. Remember, if you choose to use distribution press dot com, send us the completed form from your training notes and use the bonus coupon code when setting up your account to receive your special discount. Thank you once again for choosing the news release traffic formula course, and please don't hesitate to get in touch with me if you have any questions.