Neuromarketing: a consumer's guide

Gregory Caremans, Making the Unconscious Conscious

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13 Lessons (1h 36m)
    • 1. Welcome

      2:37
    • 2. The 'neuro' behind the 'marketing'

      5:59
    • 3. Survival instincts

      8:45
    • 4. Survival instincts in marketing

      15:50
    • 5. Let's practice

      7:24
    • 6. Our learning experiences

      3:33
    • 7. Experience and marketing

      10:09
    • 8. Practical exercise

      6:05
    • 9. 3 types of context

      9:00
    • 10. Context in marketing

      13:45
    • 11. Take control

      6:04
    • 12. Ego depletion

      3:21
    • 13. Final Conclusion

      3:55

About This Class

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In this highly entertaining and interactive course you will discover how and why marketing works. First we will need to understand what triggers us. We’ll be diving deep into our conscious and subconscious decision-making processes and I’ll show you, with tons of concrete real life examples, how marketing strategies have been able to cash in on those processes.