Neuromarketing: a consumer's guide

Gregory Caremans, Making the Unconscious Conscious

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13 Videos (1h 36m)
    • Welcome

      2:37
    • The 'neuro' behind the 'marketing'

      5:59
    • Survival instincts

      8:45
    • Survival instincts in marketing

      15:50
    • Let's practice

      7:24
    • Our learning experiences

      3:33
    • Experience and marketing

      10:09
    • Practical exercise

      6:05
    • 3 types of context

      9:00
    • Context in marketing

      13:45
    • Take control

      6:04
    • Ego depletion

      3:21
    • Final Conclusion

      3:55