Neuromarketing: a consumer's guide

Gregory Caremans, Making the Unconscious Conscious

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13 Videos (1h 36m)
    • Welcome

      2:37
    • The 'neuro' behind the 'marketing'

      5:59
    • Survival instincts

      8:45
    • Survival instincts in marketing

      15:50
    • Let's practice

      7:24
    • Our learning experiences

      3:33
    • Experience and marketing

      10:09
    • Practical exercise

      6:05
    • 3 types of context

      9:00
    • Context in marketing

      13:45
    • Take control

      6:04
    • Ego depletion

      3:21
    • Final Conclusion

      3:55

About This Class

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In this highly entertaining and interactive course you will discover how and why marketing works. First we will need to understand what triggers us. We’ll be diving deep into our conscious and subconscious decision-making processes and I’ll show you, with tons of concrete real life examples, how marketing strategies have been able to cash in on those processes.

3 of 3 students recommendSee All

interesting presentation with great visuals throughout the lessons.

136

Students

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Projects

Gregory Caremans

Making the Unconscious Conscious

I have a lifelong fascination with human behavior and spent the last ten years in the Learning and Development sector.

So why do I know about brainstructures, behaviorism and social psychology? I’m the former director of the Institute of Neurocognitivism, which developed the NBA (Neurocognitive and Behavioral Approach).

Early 2014, I started Brain Academy, an organization aimed at building a bridge between brain science and every day life. We transform scientific (theoretical) studies into practical insights and ready-to-use tools.

I'm much more a communicator than a scientist myself. I enjoy explaining complex matters in a way that they become accessible to everyone.

From theory to practice

From science to everyday life