Networking on LinkedIn in 2020 and Beyond | Teddy Burriss | Skillshare

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Networking on LinkedIn in 2020 and Beyond

teacher avatar Teddy Burriss, LinkedIn Trainer, Coach, Consultant, Speaker

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

17 Lessons (1h 2m)
    • 1. Class Introduction

    • 2. What is LinkedIn?

    • 3. Introducing Networking for Mutual Benefit

    • 4. Start by defining your Most Important Viewer

    • 5. Be purposeful about who you connect with

    • 6. Introduction to LinkedIn Search

    • 7. Do your Researching before Connecting

    • 8. Managing your LinkedIn Invites

    • 9. Make the first Conversation all about them

    • 10. Best Practices of LinkedIn Networking

    • 11. Using the Search Bar (Live in LinkedIn)

    • 12. Using LinkedIn Search Filters (Live in LinkedIn)

    • 13. Working a Search Results List (Live in LinkedIn)

    • 14. Using Boolean Search (Live in LinkedIn)

    • 15. Managing LinkedIn Invites (Live in LinkedIn)

    • 16. Focus on your Purpose & Goal (Live in LinkedIn)

    • 17. Closing Remarks - go Forth & Network

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About This Class

"Networking is finding, developing, and nurturing relationships that mutually move people forward through life.ā€ @TLBurriss

When used properly, LinkedIn is a powerful networking tool.

As of the end of 2019, there were more than 675 million people with LinkedIn Profiles. Most of these are business professionals, however, the industries and job titles represented on LinkedIn are very broad and diverse. Iā€™ve also discovered that often LinkedIn Members are open to connecting and for relevant conversations.

This course was created to help you learn how to find the right people to connect with on LinkedIn and how to create business and career value through your LinkedIn Network.

During this course, we will:

  1. Review what is LinkedIn
  2. Introduce you to Networking for Mutual Benefit.
  3. Uncover the importance of defining your Most Important Viewers & their Influencers.
  4. Review who you should connect with on LinkedIn.
  5. Discuss using LinkedIn Search tools and filters effectively.
  6. Introduce you to researching LinkedIn Members before Connecting.
  7. Share with you some best practices of LinkedIn Networking.
  8. Discuss what to do after you connect.
  9. Look at LinkedIn Networking Live on LinkedIn.

Note: In segment # 11 I reference Saved Searches (around 7:11) - Saved Searches has been removed from the application in early 2021.

Note - even though it is not a prerequisite, I do recommend you consider the first two classes I created:

UsingĀ LinkedIn as a Business Tool

Building a Professional LinkedIn ProfileĀ 

Meet Your Teacher

Teacher Profile Image

Teddy Burriss

LinkedIn Trainer, Coach, Consultant, Speaker


I am a LinkedIn Strategist and Trainer.

I have been training on the best practices of LinkedIn as a business tool since 2010.

As an accomplished author, public speaker, social media engager and blogger, I have mastered and now share the best practices and principles of using Social Media for Life, Business and Career.

I love sharing the message and best practices of using LinkedIn as a Business tool through my LinkedIn Consulting, Professional Development Programs, Webinars, Workshops, Seminars, Coaching, and Speeches.

Helping individuals and businesses who want to expand their networks and grow their businesses is a pleasure for me.

Learn more about me on my LinkedIn Profile or from my YouTube Channel

My pur... See full profile

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1. Class Introduction: Hi, I'm Teddy birth from your lengthen strategist and trader in this class is all about building a meaningful linked in network. Meaningful is very important. Here. Is anybody can connect with lots of people are linked in, but a meaningful lengthen network is far more rewarding. So what are we gonna talk about this class? What are you gonna learn? What are you going to get from it? So, first of all, make sure we're all the same pages to what is linked in and why is it important? I'm also that share with you, a book called Networking for Mutual Benefit that I wrote. But it's really important pieces in there that I want you to understand that you could apply to your use of length and in the context of networking, most are gonna talk with you about defining your most important viewer. And you're the influencers of those individuals. This is critical. When you're looking at using lengthen is a networking toe. We're gonna talk about who should you connect with on leg. Then you get a little bit more purposeful about who you should net with. Maybe a little bit about how you shouldn't connect with we're talking about and show you when we get in the lengthen live showing you lengthen search how to use it, how to use the filters, how to use it in an effective and efficient way to get the greatest possible results can also show you what researching is all about before you connect because you don't want just hit the connect button. Show you very purposely. How to research a length Incan member before you have to connect button were about managing your lengthen imitations. Most people don't understand this. You've gotta manage them to get a manager on both sides of the invitation. We'll show you what do you do after you connect, give you some best practices some tactics that you can use to create meaningful value when you're networking a link that also give you a whole list. The best practices overall for network, you know, linked in that you can get that will give you great value and great rewards. Do you learn to use them appropriately? Never gonna look at. We'll go in the Lincoln and I'll show you some of the things that we talked about how to apply some of the ideas I share with you show you a little bit of what I call the click Click how to do things on linked in. And then I got, you know, challenge and throw down some ideas for you to go practice, networking or lengthen when we get done with this class. When I expect is that you have enough information about how to do it. You have enough information about the things that you should do and shouldn't do, so you can start creating really value networking on lengthen. 2. What is LinkedIn?: Let's make sure that we're all clear out what lengthen is before we proceed forward. So, first and foremost, this is a As of March 2020 Lengthen is still the number one professional networking site globally. Number one professional networking site. Secondly, there's another important piece. Information. There are 675 million linked in members or in length and have an account on lengthen. And by the way, in that context was also two new members every second consistently to new members every second, there are about 30 million companies represented on Linked in. Now I can see 50 plus 1,000,000 companies, but they don't all have link and company pages set up appropriately. Lengthen counts 30 million as two people who set up their company pages. But there are far more companies on their and you can find the people associated with those companies. It's also I wish I didn't number, are consistently keep asking, linked in for this sort of my doing new webinar. And that isn't the number I have now is 2016. There were 467 million linked in members. There were 45 billion profile views in 1/4 90 days. Think about that. 45 billion proof I'll views in 90 days for 4 16 7 million people. That's a lot of eyeballs on profiles is another. One is important. It is the social media site for presenting who you are, what you do, connecting with your target audience and getting into relevant business conversations. Hands down is over once, like for doing that lady, it is also just one of the tools. It's not the only tool, but it's an important tool for networking, prospecting and branding yourself so a little bit about me. I'm teddy birth. I am a lengthen strategist and trainer, and what that means is I eat, drink and sleep linked in all the time. And because I have to play with this thing a lot so that I can tell you what works. What doesn't work, share with you best practices, tactics and hacks that could get you great value using link. Then, as a business toll 3. Introducing Networking for Mutual Benefit: let me introduce you to the book I wrote called Networking for Mutual Benefit. And I'm not trying to say your book. I just want you understand the philosophies that I wrote about in this book that can help you. First of all, purposeful networking, in fact, creates for me my most important asset in life, and that's a huge opportunity to look at your network as a huge asset. Secondly, I connect with people I can help, and I cant with people who could help me in my business or career. That's very purposeful. I don't just connect with people that I can sell my widget to. I connect with people I can help and people could help me. And that's a huge opportunity for you to get a great value out of your lengthen network. I learned a long time ago by studying people like Dale Carnegie and Norman Vincent Peale that the greatest way to get huge value from your network in this context you're late didn't Network is the lead with give do this with no expectations of anything in return, and it works when I help other people while I am working on growing my business that creates opportunities for other people to find me for other beautiful be introduced to me by those that I help. It's really a powerful way to network. Here's another thing that I believe is very powerful, and that is to meet someone new every single day of your life. Think about that. If every day you meet someone new every day, you connect with someone you're gonna keep growing your network and very meaningful ways. Today I met though Garden Centre manager named Ron at Lowe's Home Improvement, and we had a great little conversation. Nothing huge, not earth shattering. But I met him. I got in a conversation with him. The next time I go to Lowe's, he's gonna remember May meet someone new, every single your day of your like and say Hello there. Get to know them this much. I subscribe to Dale Carnegie's guidelines or philosophies that he wrote in his book How to Win Friends and Influence People, and it's powerful. If you have not read that book, I strongly encourage you to read it, how to win friends and influence people. And you can apply those ideas that Dale Carnegie shared years ago into how your network in Arlington again I fly all the ideas that I learned from Dale Carnegie, Norman Vincent Peale, Zig Ziglar, Keith Ferocity through my own book, etcetera. Except like Toastmasters and all of this stuff that I've learned over the years, I learned to apply it not only to networking in real life but also networking through like that. And it works long term. It's not a race, it's a journey. The philosophies that I've learned and I share and you'll hear about here work long term. It's not a race. 4. Start by defining your Most Important Viewer: Okay, so before you can move forward with what I refer to is purposeful networking. Using lengthen, you've got to know who you want a network with, and that starts with defining your most important viewer and their influencers. I often look at the most important viewer. Is the person in the role in the company in the industry, maybe even in the region, who I want to get into a conversation with regarding business regarding career goals, whatever is relevant to you and you will be very purposeful really recommended. You narrow that down, zio Seth Godin says. Narrow this focus down to the smallest viable audience of most important viewers, and I recommend think about his role company, industry region. And when you could get focused on that, you go, you're going to create greater value using lengthen as a networking toe. Marketing calls these your target audience. I don't use that phrase. It's the same thing. I use the phrase most important viewer Now you need think about who were the influencers for these people who were the people who can influence your most important view. Now there's a live abroad abroad broadness there in my world my most important viewers, typically a sales manager or an executive over sales training. Not to my most important viewer role is the sales manager or executive over sales training . Now the influencers might be the trainers, business developers, sales people count execs, Oh, senior sales executive, etcetera, etcetera might also be the business owner. Might be the spouse might be their best friend might be the president of a sales leadership association or the leader over some organization where sales leaders and sales traders show up. So you've gotta hone in on who the influencers that can help you connect with and get into conversations with your most important viewer. When you can work through this, you're gonna create far value farm or value. Using lengthen is a networking toe again, marketing calls the the influencers your circle of influence. Your most important viewer is, in fact, the most important person you can connect with. Using Lengthen is a business door and networking tool. It's important to think that way and again, the influencers are people who can introduce you or connect you with your most important viewer. Now I recommend that you stop right here. Paul's this course go get a piece of paper or a white board and start scribbling down the roles, the company's industries. The region starts scribbling down words and ideas to help you define who is your most important viewer and then separate to that start to finding who are the influences. Paul's this class Go off and do that. Come back when you're ready. 5. Be purposeful about who you connect with: So let's talk a little bit more. Who you should connect with. One link did. OK. It's important that you know who were the right people to connect with, because you want to get 30,000 connections and lower knows I don't want 30,000 connections . But you want to make sure that the connections of the right connections first of all, people you can help. It's important for you to think about and consider connecting with people that you could sincerely help. Secondly, we talked about people who can help you. These might be your most important for your influencers. It might be people of new ideas and different ideas and different perspectives. It might be people who can make you think, encourage motivate you influence you. It is not just about business. It could be about other areas of your life. And what I really love about connecting with people I can help people could help me is often one becomes the other. And that's how you build trust and respect, which is a huge part of social networking. Now you're gonna want to connect with people were relevant. You, in many different ways community education, your role your industry, etcetera, etcetera. Don't just connect for business. Connect broadly, but people were relevant to you in lots of different ways. You don't want to connect also with people you meet along the way. People. You meet it networking events If you're in career transition of the people who are on the same journey that you're on. If you meet people with other areas of life who are interesting to you and you see some commonality or relevance that connect with them, don't just connect for business. Connect for broader ways. Broader reasons is another area of people you want to connect with. I learned this from Keith Ferocity, who wrote the book, Never Eat Alone. You want to look for and try to connect with your weak ties these air people that you work with or live with at some point in your life. 369 12 months ago, two years ago and you find them on lengthen and they're relevant to you people that at some point another in your life there was some level trust, respect and like so look for these people. Right now I have a list of people that I worked with in two previous career steps. So I've been looking for them on lengthen slowly, finding them, saying hello to them, reconnecting and get into the conversations. I've actually gotten business from that. So look for your weak ties. Find ways to connect them. I often put it in this context. Look for people who play in the sandbox. You plan or want to plan. Look for people who play the same toys and you play with in those sandbox. Is it really just trying to get you think a little more freer than? I don't just need to connect with someone who could by my widget, we connect with people who do what I do so I can learn from them and they can learn for May again. People are interesting and unique or have unique ideas or different perspectives that you can learn from grow from another area. People that you want to connect with. The Lincoln people who make you think people challenge you in different ways. People get you look at life, business, career processes, best practices, tactics in a different way. That's really important that those people can really help you grow now. Furthermore, you do not want to connect with connect with every time Dick and Harry Betty on linked in purposeful connections. This is about purposeful connections. Because of the end of the day, purposeful connections will help you grow your business or your career. 6. Introduction to LinkedIn Search: Now I'm gonna take you in the length in a few minutes. We'll look at some this stuff and I want to just introduce you. To lengthen search and linked in search for free users is really pretty good. Lengthen search for premium is even better linked in search for sales navigators. Even better linked in search for recruiter is even better. But basically linked in search for basic users is pretty good. There's about 13 different filters. You can see a few of them on the screen here that you could be used to create value. So if you're gonna want to get the greatest results out of use a link, then you're gonna want to experiment with the search filters. Because when you experiment, you're gonna discover different ways of use that you discover ways are effective and efficient for you. Now frayed lengthen subscribers are limited to a small number of search results. I don't know the number. It varies. Lengthen won't define the number. It happens pretty quickly once you start prospecting IE using linked in search effectively . So you learn to deal with this. You'll learn how to be more effective, and you can get more value out of it. Regardless of this limitation of one way to do, it is tightened down your search results before you start reviewing the linked in profiles murder. When I said earlier, Seth Godin says, narrow your list down to the smallest viable audience, Which is why I say roll company industry region. Tighten that down, work on one roll in one industry in one region of time, and you'll get better results from it. Yeah, the commercial use limit, which is the limiter. It'll hit you, but it will hit just fast, or it's hard, not away. Another way to be very effective using linked in search is that when you're looking for an individual person, don't go into the search results window. Instead, stay in the search ball and type in the first name, the last name and the first word of the company and you narrow that results down that show up in that that drop downs 10 name to show up, and you can get to the person you're looking for much easier, much quicker without ever going into the search results window, which starts to any into the commercial use limit practice that your scenery. But for John Smith Ups and then for John Smith, some other company, you'll see what I mean. Here's a tip I shared. You hear that is always start with something something focused. Criteria, whether it's a roll. Oh, are set of words relevant. That role always start with something in the search bar that's really important for gay the grace value. How to use a linked in search. His no tip for you if you in fact, start with words in the search bar. When you goto people and you're doing a search there and using all the filters, you'll see saved searches off to the right hand side that you can then save the search that you created have linked and give you new search results every week. One more tip. I'll. I'll show this to you when I do go on. Linked in line. That's this. Never click on someone's name from a search results window. Always right. Click on that name and open the profile in a different tack. That way your search results stay right there. You open up that proof out another time, dual what you want to do. Come back to the search results window go to the next one. Much more efficient than clicking and going back clicking and going back which will drive you crazy the way you're gonna get again. The greatest value using LinkedIn search and the search filters isn't your experiment. You gonna spend time looking for the people in the roles in the companies in the industry, in the region is whatever dynamic you want to do, whatever criteria you want to put together, the best way you gonna learn how to use linked in search is to practice. 7. Do your Researching before Connecting: So when you find someone threw linked in search or just by going to their name, you want to research that linked in member before you connect with them. It's really important to do that. You want to do this quickly, especially if you're in a prospecting mode. And prospecting for me is I've got a list of 10 15 20 people. I want to do the research on them and decided I want to connect or follow and or engage. So you gotta do this quickly becoming fish. It added to get the greatest value. So one of the things I do is look, first of all, who are they? What's their headline? What is their title? Who's the company? What's the region there in? Who do I know that knows there? Who are these people? Where do they last work? What company they work for today? Before that, looked through this really quickly. Then you know, Where did they last work? Do they have a previous company? Do I know that previous company Do I know anybody at that previous company? The other ones are they using Lincoln. You could determine that fairly easily by looking at the number of connections. They have looked at the sharing content and they engaged or any content is related, profile built out. Do they have any contact information at all on their contact system? So you get a really good feel. They use a linked in at all, so that's important to do. I don't want to connect with someone on LinkedIn. If they're not using Lee, do you have mutual connections? Do you know someone that may know them? Do you know someone who has some level trust, respect and like for you? And then you can engage with them in a phone call or an email, whatever fund and how well they know this other person with any relevant organisations Volunteer work, schools, skills look for some relevance throughout their profile. Pretty quickly you learn how to do this effectively and you'll get the greatest, but results do it. Is there a reason that they want to connect? They send you an invite? Is there a reason? Do they put a message in there? Sometimes I don't so so I do what you do. Send them a message back against them. Why do they want to connect? I use a little bit more plain words in that. But what's the reason for connected? Did they use a note in the imitation or not most? Don't I always do? If you're not sure why they want to connect, you've got ask and we're going late. Damn, we'll show you how to do this. You always have to ask after reviewing their length in profile after asking them a question about who they are and why they want to connect after looking to see if you have any mutual connections with them and maybe engage with the mutual connection Discover. Is this person really or not? Maybe you still don't that, and if maybe you still don't know, don't. If they're important, they'll come back later. 8. Managing your LinkedIn Invites: now as your prospecting and as you're sending out in bites and accepting invites, you want to manage your lengthen invites. You want to manage the ones that you sent as well as the ones that you've received. And the easiest way to do that is from what's called the invitation manager, not from the Mind network page, but typically it's off to the right and it'll say, you know, see all on a number that's gonna go take you to the invitation manager. That's the best place to manage all of irritations because not only can you see what you received, but you can also see all the ones that you sent. And for me it's important if I haven't in might I sent. That's over a month old. I deleted. I withdraw at the right. Word is withdrawing. I don't leave him. Sit out there for, and while you're doing this linked in networking while you're saying out invite, you don't want to make it a race, make it a journey. Don't do this so quickly, review their profiles, make a decision on their the right person for me to check with yes or no and that they are cinnamon and bite and always include a personal note. Best top and mobile. Your they really do it. It's hidden a little bit on mobile, but it's there, and I recommend that you keep your sent invites down below 200. I've seen some that are way higher than that, but I recommend you keep it down less and 200 for a couple reasons. Reason Number one. It's easier to manage if you're keeping it lasted 200. You're managing it. You want to manage that? Secondly, if it gets too big and not and most people were, a lot of people aren't accepting your invite than lengthen. Continue. Maybe restrict your account may be. Restrict the ability if you send out invites until you work through that, I strongly encourage you at least once a week to review and work through the invitations you receive. Don't let a pile up work through them efficiently. Work through them in a timely mayor. You also want to. When you review these, you're either going to quickly accept or quickly ignore. There's no dawdling. Here's no like, Oh, I don't know. Maybe I should know, Make it a yes or no answer again. If there should come back, they will. And if you're not sure again, use the invitation. Invitation Manager screen sent a message and ask them who are they and why they want to connect words. My rule was pretty simple. If you don't send me a new invite note and I have to ask you who you are and why you want to connect, you get one month, you get one week to respond. And if you don't respond a week, I hit the ignore button. Why don't I do that? It's a business tool. I want to use it like a business tool. I don't want to use it haphazardly. And if you're lengthen content, your lengthen engagements highly relevant to your business, maybe when you before you hit the ignore button, you send him a message and bite them to follow you because they could get value from your content. Doesn't have to happen every time I do every time cause I'm gonna ring followers who became become influencers and introduced me to people who may need me. Just thought maybe it's works for you as well, and when you're managing your lengthen invitations and you're accepting invitations, you have to have built in time for you to say hi for you to engage immediately. I don't know the right way for you. I don't know because everybody is different. Everybody connected with this different. We're talking about a little bit later on, but you have to absolutely have to engage in some way or another based on the relevance that connection immediately. 9. Make the first Conversation all about them: Let's talk about this for a little bit. What do you do after you make a new length in connection? What should you do? So, first of all, it for me, immediate engagement is important. I don't waste time. I very effectively and quickly engage immediately based on the relevance of that connection . That's important because not everybody gets the same level. Engagement. I'd say this go big with your most important viewers. Maybe that means call them. Maybe it means cinema business. Email, maybe, and lastly, would be a personal. But if I'm gonna connect with my most important viewer on their phone, Aiken got their phone number. Can easily get their phone number. They're getting a call. If I don't have a phone number again. Business email address there, get an email. An email message, lastly, would be a personal note. Regardless of how I engage immediately with my most important viewer, the conversation's still going to be all about there, thanking them for connection, asking them what I could do to help them, how they find me in and engage with them about their business, their role in their industry in that company. No sales. Just make it a friendly conversation about them. First and foremost was talking about influencers. Now I may engage with influencers to the same level I engaged my most important viewer. And again, I may not. I am gonna look for a business phone number. I am. Go look for a business email address. And last and not least for maybe least, is there lengthen message, but I'm going to engage in my influence. There's a little bit different, Especially if I don't clearly know who they can influence. But I'm gonna engage with them a little bit differently. A little smaller, little quicker. Then I would my most important viewer. And again I get voicemail. Thank him for the connection. I'm gonna say to them, Look, I'm all about helping people. Master linked as a business tool. If you ever questioned, never hesitate to ask me how I can help you out in any way. Never had hesitate to reach out to me. That's really important. Make the first engagement all about them. Now, everyone else on linked and I'm still gonna engage with, but I'm gonna engage with them in a much simpler way. They may get a linked in message. It may be a voice message. Go mobile. I can send lengthen messages, audio messages. Okay. I can also send a video message. I'm not into that right now, maybe of email message if I have their business email address, but the value lays is gonna be a lengthened message thanking them for the connection. Thank and never contacted me and then inviting them if they ever need about lengthen, never hesitate to reach out to me. I would be glad to help them now that they're not the most important. Your if they're not an influencer, my level engagements going to shrink significantly. To the extent it may just be in Lincoln message that thanks them for the connection and lets them know if I can help them in any way. Never hesitate to let me know this immediate engagements. Absolutely critical. Otherwise, all you're doing is stacking up. You know, the digital business cards, and that's not gonna help you grow your business or your career. Ever tried to sell a LinkedIn member in your first message? 10. Best Practices of LinkedIn Networking: Let's talk about 10 best practices when networking online best practices, these their actions and tactics that others have found to be really, really worthwhile that I'm going to share with you right now. Number one. Focus on your most important view. Focus on your most important year. Don't get distracted by shiny balls or get distracted by stuff that's irrelevant to your business goals. Focus on your most important here number to make a new linked in connection every day of your life. Negative. Average that out. Make three on Friday and skip Sunday and Monday. Science Sonny, I don't care, but make a new length in connection a meaningful connection. Focus on your most important viewer every day of your life when possible went possible. Before you send out an invite, look and see if you can get an introduction. Look and see if you know someone who knows that person who can introduce you to them outside. Lengthen if you can. If you don't have, you know someone who can introduce you that maybe look if they've done a, they're linked into the share. Any content. Have the commentary content? Do they have any activity in lengthen that you could go engage in a meaningful way. So look for ways to bump into them. By the way, not just on linked in maybe on YouTube. Maybe on Facebook. Maybe on Twitter. Maybe I'll instagram. I don't know Whatever is relevant to you in that person again. Repeat this. You do not need to accept every imitation you get and you don't even have to send them back a message and asked on the following. I do. But you don't have to. My process I generally never waiver of my process because when I do, I usually make mistakes. So I sent a message. You are you want you want to connect? They responded, Don't respond the way they don't respond to get the following message. If they responded, me and they're not relevant me to get the following message responded Me and they are relative. May I accept? And then I hated them. But you don't need to accept every invite you get. You also need to vet every invite. You yet take a look at them. Do that research piece quickly figure out who they are and why do they want to connect with you. If you don't see the relevance asked to send a message back, Tell me a little bit about who you are, what you do and why you would like to connect with me by way, I'll tell you, total transparency that freaks out a lot of people. Why? Because they're not purposefully networking. That's why the rate stay focused on your business or career. Okay, I said, stay focused on your most important viewer. But maybe you have others. Maybe have a side hustle going on. Whatever you need to stay focused on what's really important and why you use a link did. And then why you're focused on why you use a link that then you can focus on the people who are your most important viewers in that contact, Maj. You've got a manager received and sent invites on a regular basis. I really recommend Lee in a minimal once a week. Go through that and make sure you've sent accepted the ones used to accept message the ones you should've message and those that didn't respond responded appropriately. Ignore that invite, but Manager received and you're sent invites every week now to take you into lengthen, and we're gonna look at linked in search. When you look at Lincoln invitations, look at managing invitations with a look at the ways of doing research on a LinkedIn member before you connect with them on the show you some of the tactics that I use so that you can learn for me and then you go become more effective. 11. Using the Search Bar (Live in LinkedIn): Okay, now we're in lengthen, and I'm gonna show you live using my account how to do some of the things we talked about so far. So first of all, let's look at the search bar. Right here is the link in search bar right here. This is where you start. And I want to remind you that you want to minimize going into the search results window. I'll show you what that looks like. A moment if you're just looking for a single person. So let me show you a trick that you really want to get good at. So you minimize going in the search results window. So if I click in here right now and I want to look for a person, let's say I want to look for John Smith. If I was a lot of John Smiths, so I'm not gonna find the John Smith I'm looking for. Typically, that's the first level connected with him and or have engagement. I'm not gonna find him by just simply doing John Smith without hitting. Enter and I don't want to hit enter because again, I don't want to go into the search results windows unless I have to. But I know that John Smith works for T e connectivity. John Smith, T. And there's his profile. So first name it doesn't upper or lower. Case makes a difference. Last name. And then the 1st 2 letters. Lower case to eat. Makes a difference. First name, last name. The first word of the company. Now for John Smith. The works for UPS. John Smith ups. Now, if there are multiple ones, it's not. May not come up. So you may be forced to go into the search results window. But you really want to try Stay in out of the search results window if you're in fact own looking for a single person. You know, if I'm looking for Bill Adams, okay? And I want it for Bill Adams at the Center for Creative Leadership. And there it is, right there. Okay. Bill Adams center. Okay. I want it for the Bill Adams who works for Sterling Sterling. A vest. First name, last name. First word. The company really a powerful tool if you get good at it. So you minimize going into the search results window 12. Using LinkedIn Search Filters (Live in LinkedIn): Now let's talk about using the search results window. So I know I want to look for somebody. First of all, first of all, every single time you start a search, I really encourage you to think of what is the most important keyword you can put in the search bar. You want to put something in that search bar that is highly relevant? Highly focused, what you're looking for. So let's say I'm looking for a project manager. Put the word project manager in quotes, OK, And then then I'm gonna hit. Enter. Now, this is gonna narrow the results down to Onley linked in profiles in my network. Which, by the way, is not everybody. Not all 607 million people, but only in my network, which is typically first level, second level, maybe third and somehow or another the relevant to me region industry. I don't know all the details, but I know it is not looking at all 607 million just because I put Project manager okay, But I need to narrow this down because it's way too big a list. By the way, how do you know you're in the search results? window because the U. R L right here says search results, right deal. That's how you know you're in the search results window. Okay, Now I want Oh, if I want to make sure I'm looking for people gotta click on people now it's still 9,380,000 way too big. So now you have toe get the narrow down use. What Seth Godin says is narrowed down to the smallest viable oise. And let's talk about how you can do that. There are three options across the top here connections, locations and current company. And then we go all filters and I'll show that to you met. But typically, I recommend you work you, you, prospect, or you do research or searching based on one or two things. Either look for all of your first level people that meet the criteria you're looking for, or look for all the second level people that meet the criteria you're searching for. So many explain first level, second level third level. So you're clear about this because it's important that if you're doing research or searching, you want to search and very targeted set. First level means were connected okay, and there's nobody on here. I'm connected with you. Second level means we're not connected. What? We're not one of a son, and by it, Miller. Except second level means that we're not connected. But we have shared connection. Do you see it right here? 25 26 27. Shared connections. That's important when you're prospecting. Third level means we're not connected. We do not have any shared connections, but yet there are some distant relevance between us. And again. I don't know what that is. It might be industry might be region, and it might be groups except center. There's another group called Lincoln Member that has no name and no 1st 2nd 3rd These are people who are further removed from us. No sense looking for them. L note this the more second level you turn into first level, that means you're pulling mawr third levels in the second and your big You're building a bigger second level network, which is important in the big scheme of lengthen network. All right. So connections, I typically save over new people, look for a second level on hip apply, and that 9,000,003 or in 80 comes to 50,000 roughly you. This is the new roughly results. Lengthen chairs list. So I'm going for second level people. Now here's something else. Let's say I only want to look in a specific region. This is a at the region idea. So if I want, look at somewhere in North Carolina, watch this type in North Carolina. These air, all the regions that are set up in North Carolina in everybody, somehow another is associated with those rages. Even if the only I city their associated those regions in some way or another, I'm not sure exactly how to do it, but I will say I want look for just Greensboro. Winston. Sale and hit apply at 50,000 goes to 10,000 plus people who were had the word project manager. Their profile second level me in this region. Greensboro. Winston tell All right, that list is still too big. Okay, so let's look at how we can tighten that list down even further. Now I'm gonna I'm not gonna use current company that good, but let's go toe all filters. Now there's all filters. Have about 13 unique filters. Here's Here's the 1st 6 of them right here and then down below. You'll see that there's MAWR profile. You can contact interest of services first name, last name, title company, school in companies, score repeated. Don't know wives down there. So if I want to tighten this list down even further, I've got to figure out how am I gonna do this? What I could do, I'm working on a bigger picture and try and drive it down is go to industry. Okay. So I could go to industries Say, I don't want to find project managers who were in the Health care Industry Day Health and hospital hospital Health care. Okay, now I could say I I can also go into another region. I went to say, Want to go into insurance. Good insurance. So now, looking for second level with Project Manager in their profile. And Greensboro, who are in insurance or hospital on healthcare. Now, by apply, 5000 went down to less than 400 300. Plus, that's still a pretty good size list, but it is getting tighter. I'm making it tighter. Let me show you one mawr of filter that you might have. You might want to use. That'll make this even tighter. Come down the bottom and where you see title entitled Put Project Manager. Okay, that in the upper low does make a difference. I just like to do that. Now. What this is doing is saying I want if I everybody who has project manager in their in their linked in profile somewhere they have project manager in their title field title is their current title field. OK, and then I would have to be in health hospital. Health insurance, second level of me in Greensboro. Watch that was it. 500 watching I apply 300 gathers to less than 200. This is a workable list. It is very focused project managers, Greensboro Health and Hospital or Insurance, and have the word project manager in their title. But before I go work the list, let me share something with you saved. Search it because I put a word up here, okay? And because I've driven down the results of in a very deliberate way using very focused off search criteria Now I can go here and save the search. When you hit, create, save search. You have a couple options. You don't have the ability to change. This is only one option or otherwise. Even still layer, Listen, maybe coming back. But I can also see that in turn on one or turn off, turn on or turn off this thing. This search alert when I hit say every week linked is will send me an email listing the new people that the search criteria found who are relevant to the criteria in this circular, you need to get that email and you need to work it. That's all about to show you so I could hit save if I want to. And you'll see my saved searches right here. And you see these? The newest results this week 93 here, 12 year into a 26 year. Okay, and I worked this pretty consistently. 13. Working a Search Results List (Live in LinkedIn): Now let's talk about the commercial use limit. The commercial use limit is a limitation that linked in sets on the number of search results you can look at each month if you are not subscribing to a paid subscription elected. So if you don't have business premium. If you don't have recruiter or you know that sales Navigator, there might be a few other subscriptions. If you're not paying for linked in, you're going to get a minimum number of search results that you can view each month, the first of the month that goes back to the top and you start deliver again. But I will tell you it's a pretty small list, which is one reason why I say tighten your list as tight as you can and create ST searches , and then you're gonna be looking at small list every week. And if you're looking at this stuff that's really important, you and then you get the greatest value. And if you hit the commercial use limit, don't worry about there's not a whole lot you can do about it. In other classes, I teach what's called Don't site Search using Google, I teach incognito search There are other ways you can work around, not eliminate, but work around the commercial use limit. But for the for this class here, I want to stay focused on teaching you how to use a search window within. Like, here's the next thing to pay attention to. If you have a search results that you're working, then what you need to do is you and I teach this. Instead of clicking on a profile, I want you to right click and open in a new tab. Now, let me demonstrate this. Now I have to demonstrate this with somebody who has given me permission to show their linked in profile in a webinar in public setting. Randy wouldn't has given me permission. The people on this search results have not given me permission to show their lengthen profile. How totally so I use Rabies. Okay, so let's talk about research in a profile that you may want to connect with. Let's assume for the sake of this conversation, Randy and I are for our second level were not connected. Okay, Now, what do you do to research? First of all, look for a picture. Look for a title or description in the headline Come down here, Look at their about section. Maybe quickly. Look at Mawr to figure out who they are. Are they relevant to me? Then maybe scroll down here? Look at his current position. What's his title? Who's he worked for? What's he say he do? Who did he usedto work? Bore? Okay. In a previous life, all this is car network. Show more. I could see he was a guest speaker. University or economic Greensboro. Work for his own business for 10 years. See who he is and do this quickly. Do not doll. What school did you go to? The having certifications? Does he volunteer in places that are relevant to me or of interest to me skills and relevant interest to me? Does he have any recommendations from people I know? Who is this guy? Organizations honors awards, other accomplishments. Quickly review who this guy is when you're looking at him from a search result window and you bring his profile up and then make a decision. What are you gonna do with this profile? Am I? If you second level am I gonna send him in and bite? If he was second level would say, Connect right here. Let me give you that example. Give me one second here's example. So I who second level to me. I didn't want to use this pro profits pretty empty, and I could send it to connect request. But let's go back to Randy's. I could send if he had to connect, but I consider connect, but there, Or I could go down here and look and see who he's connected with. He and I share a huge number of connections were in the same town. I could find somebody here, and there's those two names right there. I can ask for an introduction. So I wanted to connect with Randy Meaningful E. I call carry or email Dan and asked them to introduce me to Randy by email. Okay, very purposefully. All right, so that's one way to do that. Or if I don't have any mutual connections here, I could come down here, look at all of his activity and see if he has opposed that I can engage or a post. It's relevant to me. And what I do relevant tm and see if I can like or, more importantly, comment on this post. This is called bumping into people. We talked about this earlier. It's a great way toe. Let a potential lengthen connection know who you are, so that before you send them an invite, some very purposefully I would look through this content, read it quickly, scanned through it quickly and then comment so that Randy sees through his notifications up here that I touched his stuff and now he'll know I am. Maybe you will look at my profile very deliberate activities of doing the research. Five people, right click open in a new tab, look at the profile and make a decision. What do I want to do? You don't want to send him a connect request. Don't want to ask for an introduction. Don't want to bump into this content or do I just want to hit the dope? The X button, Get rid of it and go look at the next month because not everybody you see in this list is so money you should connect with where the question Who is your most important viewer? People could help you in your business, your career That's ideally what you're looking for, all right. And again work the list, whatever set you can and then maybe refine the filters Haltom recommend After you work a list, come out and then come back in style every in and do a maybe a different region. Maybe a different industry may be different. Keyword may be different. Title by one thing you should consider doing. If you want to be very purposeful about this, keep track of your search criteria so you don't repeat it. 14. Using Boolean Search (Live in LinkedIn): talk a little bit about bullying and search, which is important to understand here. So bully and searches this I can go here and I could look for HR manager and I can also say , Well, maybe I want to look for people who your human resource is. So I put a or upper case or and put human resource is okay, But maybe I also want to find director of HR or director. Hey, John. Yeah, maybe vice President HR. Okay, so this is just a long string of keywords or phrases are looking for. And I'm looking for people who are VP in a jar. Director of hr or Or then you use the operator or okay. And then when I hit enter I got a huge list and at the narrow the list down before I start working, gonna go to people and do what I just showed you earlier. Right now, let me show you and let's clear this out. Let's say I want to Some find Vice president and sales. I put quotes around everything. It just keeps it easier for me to pay attention to. Now when I hit enter, I've got two million search results. Now if I had to put an let's see what happened, didn't put in 2,000,372 two main threats into its assumed vice president and then sales in both of quotes. It's assumed the and okay, there's one more I could do this, not sales. Now I got three million. But these people are more than likely do not have the word sales anywhere in their lengthen profile. Okay, this is the three operators or and not a lot to be in upper case. If I don't way you can ness thes seems pretty wildly. If you want to put parentheses around them, just play with an experiment with it. It's really pretty well, bully and search is really pretty powerful. And by the way, if I goto people, I go to all filters and I come down here to title. Now I do a search. It's gonna drive the list even smaller because it's not only for people were vice president not sales in their profile somewhere, but it's looking for people. Here's under keywords where the title is vice president, not sales in the title. Okay, so play with Boolean search and you'll get far greater value out of your linked in search 15. Managing LinkedIn Invites (Live in LinkedIn): Let's talk about managing your lengthen network and most importantly, managing your invitations. Okay, So you can see I have 19 invitations right here. I'm clicking on Seymour. I want to remember I said earlier. Always Manager invitations from miss right here. See all it's gonna open up what's called the invitation manager. Appear linked in dot com, my network imitation manner. And the reason why I want you to do this from here is a couple reasons versatile. If I right click on his profile, I can look at his profile, forgot who he is. He didn't send me a message. I have no idea why he wants to connect. So now I've got to go through this process off quickly looking his profile to see if I know who he is. And should I connect? If I can't figure that out quickly and easily, Then I send him a message back. And the message I use is very deliberately The message I use is I say hello. Thanks for the invite. And we met or talked. I truly enjoy helping. People aren't gonna help you. And I look forward to your reply. Very purposeful for me to send that kind of message. What I'm expecting is I'm expecting a response from this gentleman. Tell me why he wants to connect, and if I don't get that response within a week, then I hit. Ignore. And I ignore the invitation because he doesn't want to engage. I want to connect with people who are willing to engage. This is one of the main reasons why manage on limitations from the manage invitations about looking. Here's the other. And by the way, I send that message. I wait a week or so and then if I don't get a response back then what I do is I hit the ignore button. I give you a week now these air conversations ongoing. But I give you a week to respond. If you don't respond in a week, I get the ignore button. Okay, I actually been over process because I'm a linked in coach trainer. I invite to the following. That's one way of going or followers. But it may not be something that you have to do. OK, by the way, you may not have to do that vetting. You may look at this person and go, He's not relevant to mean anyway, He's outside of my region. Else on in my industry, not related me and just hit the ignore button. You can do that. You do not need to follow my process. Here's the next reason why I imagine there I can manage. My sent invites so usually have 103 invites I've sent down. Now the Onley thing I do here is I scroll to the bottom of list and I look for the ones that are more than a month old and I haven't gotten here a while. I got to get back in here. I look for the ones that are more than a month old, and I select them because anybody who's more than a month old, I go up to the top after I select them and I withdraw them and it says I can't set up another three weeks and I'm okay with that. Why don't I do this? I typically want my sent invites out there for no over than a month. I don't want more than 100 for me. And if they haven't accepted my invite, that means that in a month they haven't gotten or linked in or they decided not to. They didn't see it. And I'm buried in their list. And so I'm not relevant to them. So what I typically do is I get rid of them now. The next time I see that person or engage that person in any way, shape or form, I may alert them. Hey, I'm gonna send you an invite to connect the love, the connective Lincoln. Then they're more likely to hit the except. But don't let a pile up. Now, My last tip about managing invites. If I'm going to accept this invite or this one, then I'm gonna immediately engage with them now. Typically, what I do is I engage with them here before I hit the except, but that's easier. I'm right here. Got the manage button right there. Just got the message button right there. Hit the message button. Hey, dude, thanks to the connection. Great to meet you. Whatever. The right words are love to say hi to you one day centre, whatever is right. And then I get the accept button and then I go work the next one. If you know I'm gonna accept it, I get the message sense all a message, then come and get. Except it's just way easier to do but never forget, always immediately engaged. 16. Focus on your Purpose & Goal (Live in LinkedIn): and I missed one other point that I need to make sure you get. If I'm gonna send this person to connect, request always at a personal note, you get 300 characters. Use whatever is appropriate and relevant. Make its two Saint Landau why you'd want to connect with them and hopefully you're. Hopefully you realize this the reason you're sending an invite to connect its for one goal and one goal only to connect nothing. Mawr. Your Onley intent is to connect. Everything else comes after that. It's important to have a process for managing your invitations. It's important forever. Process for prospecting. Who were you looking for? Who's your target audience? Your most important viewer who were the influencers? It's important to have a process for working your first level connections. So you know when we look for people I'm connected with that Maybe I could get in their conversation with you. Don't do this haphazardly. You don't do this randomly. You do this with purpose and intention. Focus on your business or your career goals. 17. Closing Remarks - go Forth & Network: So let's summarize this. It's really pretty easy. First and foremost, if you can adopt this philosophy that your lengthen network is a part of your overall network, which is in fact your greatest network and light your greatest asset in life you gotta think about What are you doing with it? Think about how you're treating, how you're using, working, managing your greatest asset life. If you do consider your lengthen network as a part of this greatest asset light, what should you do with it? Think about that. If it is in fact, a part of your greatest asset life, what should you do with it? You should grow it every single day of your life. Fill it up with your most important viewers, influencers and people You can learn from it, but people who poke you and make you think people you trust and respect fill it up with those people. You also wanna look at diversifying a diversified portfolio, get you the greatest results. Well, the same thing happens the length in network. I say this if the only people you network day in and day out with the same people over and over and over again, Are you gonna learn? Or you gonna give the same stuff? So diversify your network and find people in different industries. Different roles different our communities, different regions, etcetera, etcetera because those people know things have seen things and no people that you need to know. So be very purposeful about better and diverse lengthen network along the way. You also want to do this. You want to give away your network, and that means this help others when you could help somebody by introducing them to others in your network that's called Rich. That's how you create great long term rewards. Give away your network. I tell people on a regular basis who are connect with if there's someone that you want to meet, and I know that person well enough and I see the relevance for the conversation, I'm gonna introduce you. So think about how are you networking like then how are you doing this on a routine basis? Integrating the use of lengthen networking into your business processes? It's important. I'm Teddy. I'm a linked in strategist and trader. It's important that you build a highly relevant and meaningful lengthen network that can provide you the greatest value long term. It's not a race. It's a journey that we're gonna linked in while you're focused on your business and or career goals but also willing to help other people along the way. How you gonna create great results with, like, day class is all about introducing you, lengthen networking, introduce you the tactics, the ways to do it, some best practices. And at the end of the day, you're gonna get value for this course. If you do one thing and one thing only you experiment, read some of the contents of the additional resource is I make available here and then go experiment because that is how you gonna create great value networking on linked in.