Naming Basics for Brands, Products, and Services | Nick Armstrong | Skillshare
Staff Pick

Naming Basics for Brands, Products, and Services

Nick Armstrong, I make marketing FUN.

Play Speed
  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x
11 Videos (26m)
    • Welcome!

      1:33
    • Exercise: The 5 Minute Brainstorm

      6:06
    • Emotional Resonance

      1:37
    • Exercise: Who Is It For?

      0:36
    • Case Study: WTF Marketing

      2:46
    • Exercise: The Dum Dum Sucker Test

      2:31
    • Don't Buy That Domain Name Yet

      2:26
    • It's Not For You: Owning Your Name

      3:29
    • Bonus: Brand Funerals & Course Corrections

      1:55
    • Review + Wrapping Up

      1:17
    • Class Project

      1:47
28 students are watching this class

About This Class

7ab45a83

80% of small businesses use Facebook to market their products and services.

How do you stand out in a sea of similarity when you literally have thousands of competitors a click away? Your brand name can behave as a memorable hook in your customer’s minds - it tells a story, paints a picture, and conveys values. Your product names can create a lasting impression to position yourself apart from your competition.

Don’t wanna be stuck all day brainstorming new names for your brand, products, or services? Are you tired of buying clever domains only to see them go unused?

Great. I’ll teach you how to name your brand, products, and services and do it well with just 10 minutes. No domain purchases allowed.

Here’s what we’ll cover:

  • Step 1: The 5-minute Brainstorm - generate names for your brand and products
    • What’s the problem being solved?
    • What’s the solution?
    • What’s the emotion your customers are feeling?
    • What’s your customer's aspirational identity? (What's their dream outcome?)
    • What’s the community you're serving?
  • Step 2: Emotional Resonance and Memorable Names
    • Who is it for?
  • Step 3: The 5-minute Dum Dum Sucker test
    • Identify naming conflicts and problems EARLY with crowdsourced name stress-testing
  • Step 4: Don’t buy that domain just yet
    • Vetting Availability
    • Check trademarks, copyrights, and Google first
  • Step 5: It's Not For You: Owning the Name
    • Go all in or go home
  • Bonus: Changing Direction
    • Shifts in meaning
    • Changing direction and changing names
  • Case Studies: WTF Marketing
  • Case Studies: more coming soon! (Featuring interviews with fellow naming enthusiasts)


Who is this guy and how does he know how to market?
I’m Nick Armstrong: the Geek-in-Chief behind WTF Marketing, dad, author, Ignite, PechaKucha, Startup Week, and TEDx speaker, audio drama enthusiast, and award-winning entrepreneur. Through WTF Marketing and partner organizations, I’ve served a wide array of happy clients ranging from mom-and-pop shops to Fortune 100’s. I’ve co-organized community events like Fort Collins Comic Con, Startup Week Fort Collins, TEDxFoCo, Ignite Fort Collins, LaidOffCamp/CareerCamp, PodCamp Fort Collins, and more.

My local efforts landed me a prestigious spot as one of BizWest’s 40 Under Forty in 2016 and the Colorado Association of Libraries’ Library Community Partnership Award in 2018.

12

Students

--

Projects

  • --
  • Beginner
  • Intermediate
  • Advanced
  • All Levels
  • Beg/Int
  • Int/Adv

Level

Community Generated

The level is determined by a majority opinion of students who have reviewed this class. The teacher's recommendation is shown until at least 5 student responses are collected.

Nick Armstrong

I make marketing FUN.

I'm the Geek-in-Chief behind WTF Marketing, dad, author, Ignite, PechaKucha, Startup Week, and TEDx speaker, audio drama enthusiast, and award-winning entrepreneur. More than anything, I love to make people laugh.

I teach 5 courses on Skillshare:

1. Negotiation and Conflict Management - A Freelancer's Guide

2. Intro to PR: Storytelling Pays in Marketing

3. Intro to Public Speaking - Give a 5-Minute Talk Without Dying

4. Building Better Business Rela...

See full profile

Report class