Name Your Product in 60 Minutes | Sorin Amzu | Skillshare

Name Your Product in 60 Minutes

Sorin Amzu, Digital Marketing Specialist

Play Speed
  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x
12 Lessons (1h 45m)
    • 1. Trailer

      3:03
    • 2. Create your first MindMap

      10:06
    • 3. Save time with these awesome tools

      10:31
    • 4. Secure the domain

      6:16
    • 5. Refining the names you've just created

      9:16
    • 6. The DOs and DONTs of Product Naming

      15:45
    • 7. The stories behind famous brand names

      5:21
    • 8. Refine and improve the names you've come up with

      9:16
    • 9. Outro to the naming course

      3:49
    • 10. Case Study 1: An app

      13:32
    • 11. Case Study 2: A hotel

      8:19
    • 12. Case Study 3: A vacuum cleaner

      10:14

About This Class

Branding is all around - products, apps, websites, companies. Learn how create that killer name for your product, with a simple 3 step method!

Find out how to:

  • generate 15 names in under 10 minutes
  • create names that are recognizable, memorable and short
  • use a MindMap to organize the names
  • save money by securing the cheapest domain
  • avoid paying freelancers or agencies for coming up with a great name

Imagine naming your app and getting 1000s a downloads a day, because it was keyword-optimized and the name told the whole story!

Also get:

  1. Full time access to all future updates (guides, checklists, videos etc.)
  2. Three hands-on case studies showing you the naming process step-by-step

Transcripts

2. Create your first MindMap: - And is it your I'll be teaching you how to use a mind map and how the mind mapping system - works and why it's important to use it to create the name off your app or your product or - your website. - So what you see right here is mind meister, - one of the best in my opinion systems that you can create mind maps in. - It's free to again. - We will create a new mind map and I worry I will explain everything along the way. - So new mind map and then we get a few templates. - So we want a brainstorming cause we will do a brainstorming using a mind map. - So this is how it looks like. - And it is just perfect for what we need. - There are elements around, - but for now we will focus specifically on actually using the mind map itself. - So we these you shouldn't really bother with these the if what we want to do. - Our goal here is to have as little editing as possible because in brainstorming, - Daddy is to get your ideas out of your head and onto the piece of paper or, - in this case, - onto the digital slide is quickly on and efficiently as possible and just a few of things - here. - If you don't like this, - we can change it to a more darker environment. - For example. - So in the case off the app that we had the name for, - um, - more cups, - the name that I have chosen is a markup Fox and the way that I actually did that waas I - assigned domain. - So I knew that it was for Designer. - So we will just add designers here. - It's a very simple interface in just click or double click in. - You actually can edit this in this instance, - we don't need this arrow, - so we just click it and select the connection. - So everything is really pretty much dragon dropping so far. - You can click here so you can add things or remove them, - and right click actually shows you more options, - and you can create a map. - You can show details for all levels, - so there are a bunch of things that you can do. - Teoh actually organize the way that you are thinking about your name. - So one of the areas that we will focus on his designer and then we know that the APP itself - . - It will have to do with the markups. - We can just have mine cops here as domain. - We know that it's a, - um It deals with clients as well, - because the designers usually have clients. - So we have a client on, - We can delete one. - If we don't think, - uh, - we need that many. - You can change. - We can change this so I can just remove it If you know what I want to have the interface as - clean as possible. - They just mock up AP name. - So this is the whole idea here. - And then you can also add branches, - right? - If we have, - that's a markup, - folks. - Was the one that one. - And these are some of me. - The names that we've generated from these associated domain. - So we have these domains, - right? - In this example. - Three. - We can change the number of cure. - For example, - See 123 And this is the basic what we will be going into and again, - these could be changed. - You can delete these with. - You can copy this. - That's a we've got. - Ah, - more than let's see here. - Maybe there we go. - And we can have multiple branches. - Let's just go ahead and actually start creating the mind. - So four designer. - What words do we associate it with that so one could be a photo shop. - What else could we have? - We could have tools because we know it's on your stools. - You can have maybe, - uh, - notes that he's taking eso. - A lot of the things that that we will adhere is just Teoh really Get our head into how we - will connect all of these together to come up with something like this because one other - domain will be animals. - This is three much how I've come up with name and from here I came up with the way had - whale, - we had bear we had maybe cheetah because which was faster. - We knew that we wanted this to be fast and I've sort of Aditi's and random. - But then she knows if I drag it, - I can attach it here. - It's a very simple, - very clean their face. - You don't really, - and he can modify this moving around. - You don't really need to think about because the idea with mind maps is the moment you - start editing. - You're pretty much lost what you need to do. - He's actually get your ideas onto the paper as fasting and efficiently as possible. - You don't want to start editing. - This is not the stage to start. - Everything we've have, - we have these. - We can have this as a number four. - Let's see how we get that number four. - So, - while does the designer have or need? - Maybe she needs to collaborate with other designers. - Move and that, - um, - we'll move on to mock ups has just removed. - That's how we remove these. - There we go. - Just click this icon here. - It will remove the icon again as little editing as possible. - So for more cops want them to be interactive. - Perhaps we're talking about a wire frame because they are starting from a wire frame. - Why else? - Four markups. - We know that they're sort of fast on, - then ascending for that would be quick. - So mark ups shouldn't really take away that that long create. - Um, - what else do we needs? - Perhaps we need to update our mock up silicon at this as well. - What are some of the words associated with plant? - Well, - we know that the client and the zone hat should have a contract we know client based money - . - So let's just go ahead and go money or Faymann. - Uh, - what else could have praise? - Uh, - good half dollar. - Sort of. - All these idea just start popping up. - You could go well, - dollar markups dot com That could be that could be something or $99 markups dot com. - Already, - we're starting the process off action, - creating the names off the mains or products in this case for the thing that we are looking - for. - So this is how a typical mind map would work and the difference between a system and a - formula. - And we will talk about this in the next video regarding tools. - Now the finger should, - you should realize, - is having a system allows you to create diverse and unique names having just a formula. - For example, - if you add mega in front of things right or or fire or ah, - uni or things like that, - that just comes up with thing that sound formulate. - So I don't really encourage using a formula unless it's sort of the if you run out of ideas - or if you're not comfortable with using mind maps just yet, - even though it's really really easy. - So a system allows you. - A system like this allows you to create unique, - unique, - dying, - diverse ideas for your names. - While formula just makes the naming process really artificial, - this is much more organized, - and I'm showing this on a computer. - But I usually do this on a piece of paper, - and in the real life case studies, - I will show you exactly how I came up with the names on a piece of paper. - So thanks for watching this video and watch out for the next video where I give you time - saving tools. - I'll see you in the next one. 3. Save time with these awesome tools: - Welcome back and congratulations for actually getting this far in the course. - Now these air some off the cool tools that you can use to actually save times. - Remember, - the objective here is to name your apple your product Auriol website in under an hour, - so we should be using. - We should be using any piece of technology or website or tool that allows us to actually - save time with this system and this process. - So one of the first tools is named chuck name check dot com, - and what you can actually use as well is no one that calm. - And what this these two tools do is they allow you to check whether or not your user name - or rather your name is available on multiple social media plaice ups. - Why is this so important? - Well, - imagine if I had gotten the name mark up. - Fox right, - and I had the domaine dot com, - and then I wanted to get facebook dot com slash markup. - Fox and I realized someone had already gotten that, - so that wouldn't be or I could get the Facebook, - but I couldn't get the Utah aboard a blogger or the war press or whatever. - So we should be using this sort of the moment. - We actually get our semi final name in place, - so the way you use it is actually pretty easy. - You type in your user name here or name. - So let's just go with markup Fox and you click check. - And what this does it? - Actually, - not only does it look for your your name or on social media platforms, - it also gives you suggestions regarding the domain. - So market folks that sisi that us these are available. - The ones that are not available are marked as red. - So, - for example, - I can't get lengthen the lengthen user name market, - but I can get it on pretty much everywhere else. - So it's a Facebook, - YouTube, - eBay, - Twitter rights of Twitter and YouTube in on the Facebook. - Those are pretty much the big ones that I'm interested in work. - That's Pinterest again. - I don't really care about my space. - It's not a space I'm competing daily before. - I'm not really sure what that is. - Delicious. - It's fine. - A dribble dribble would have been important because for this, - for this type of that, - for mark ups and wire frames and such this would have been great to actually have. - So it's a bit. - It's a bit too bad that we can't have it, - but we can have. - We can probably have markup Fox app. - This is the trick that I've shown you in the previous one of the previous video. - So you you can just add things at the end. - We can already see that we've wow it, - Mrs Surprising Markoff, - Fox APP Is David on dribble as well? - This is why I did not expect that. - Let's try just out of curiosity markup Foxley on its It's taken, - So I'm not sure if this is still working. - Perhaps there's another I sort of doubt that they've taken this, - but and you can see that it's really useful, - like in the matter off sort off seconds, - really, - it manages to get all of these information. - You've have all of these in place, - and you can go register them right away. - So no one dot com those does pretty much the same. - Let's try with Marcus Fox. - So again, - in just a matter of a few seconds, - it not only gives you the ones on social media, - it also gives you a common domain ing so and you can also get a trademark, - which is interesting and only cost you 1 58 plus 3 25 and so forth. - You can also have no actually known that comics you create complete sign up off a lot - profiling for right on the top 25 most essential popular social media websites, - and it costs about $85. - And if you want to go on 300 media cited coasts Scandal $29. - So you can not only save time by just searching for these because, - as you can imagine, - if you would go well in the blogger and even etc. - I need the FOURSCORE, - for example. - You'll have to go to each one of these and actually complete them and confirm the other - since over. - It would take a lot of times with $85 if you have the patient's reaction, - just go to the process off. - Quicken purchases essential planets so far off, - and you have trust in the fact that your your name is is pretty good, - that you will make money from it from the Apple Product website then it's not a problem to - actually use this pricing. - So these were the first sort off two tools that I wanted to show you. - The next one is a name boy dot com, - and what this actually does is a complementary up to the one that we were using for mind - maps. - So, - for example, - if it would go Teoh mark up and we will enter it here in the primary words section, - and we can have hyphens and perhaps rhymes. - And then the secondary word is optional. - So it would click on go name, - boy, - go. - And it will actually go and search for names that we can use for our dough means. - So what do you think? - What did it find? - So mark up now, - this is interesting because I wasn't thinking about this. - If we go back to the mind maps we were we were thinking about quick and fast. - We were really thinking about now. - So this not only saves you time, - but it also gives you more information. - More idea, - isn't it into what you could have? - This is interesting quick markup because we were thinking about it, - but not really writing it as such. - So this Mrs this is good. - I'm happy it gave me this on the rest are sort off hit or miss, - I guess Trouba mark up. - I like this idea. - Perhaps without the dash. - Andi, - you can sort of by them right from here. - Mark up now I Likas well and then these are sort of mix both things And he told you this is - the domain is taken this we don't know the availability. - You can register this This is available so pretty much All of these are green and you can - also try Spartan and expiring. - So a great tool to use Very simple, - very straightforward And it gives you much ah, - deeper understanding of what you could have And it saves you time when you're searching for - your name. - The last tool that I want to talk about these this one, - it's called the vomit are I believe it's called. - So it's sort of the same his name would with you do have words that they give you for - example wept to point a words right? - Flip gabble If snap um parts like my cross right colors You could have gains before you - could just add your own right that I want Mark cops I want wire frame, - maybe clients, - maybe designer. - Right, - Have these and then what it does It combines thes sections. - It's the columns. - So these are the beginnings and the endings. - Maybe we want things around hardware. - Maybe not This don't really sound that well tech stuff that they think a wire We're not - sure of the results. - Let's just click Combine on what? - This thus is again. - It gives you domain ing suggestions so you could use this for your actual name. - But we do know that the finality of this, - the final objectives will be to actually get a domain. - So we've combined this right? - And it It said the 25 names for Romanians are available, - and then 23 are actually taken. - So looking at this markup cast is interesting market Vigia again, - Michael feed like a fire. - Mkapa Mark Apology is interesting. - This could be this could be something interesting. - You can register it from named Chip, - right or go that you're such and you can add it to a scratch pad which is actually a way to - organize your all of these domains. - And while do we have markup where markup wear makeup works this could work. - This is an interesting, - interesting name. - Why our friend Fire. - Where from? - Feed on, - then serve the one client and desires seem to be pretty much all taken. - Designer Digital. - Our client technical double t Not really. - Well, - for for the mains designer span, - it's interesting. - So again it saves you time. - It gives you, - uh, - many more, - many more ideas that you can use and it's really simple to you. - So these were all of the tools that I use to actually organize and get more ideas and - really get the flow going into creating names with products and websites on so far So - thanks for watching this video and I'll see you in the next one. 4. Secure the domain: - all right. - So now that we have our name for our app or a product or a website and so forth, - we need to make sure it's actually available, - because until now we've only been sort of thinking about whether or not it's it's that we - can actually use it. - So whatever, - command his name cheek dot com because it as opposed to go that it it doesn't really offer - all those up cells and cross cells are if you're just looking forward, - the domain name, - if you already have hosting this is this is really good. - One of the options that we were thinking about for the mock up sap was this up. - Later, - with E, - they will just click search. - And not only will we get, - ah, - these options for the actual domain because we were just searching for updated to see where - it would be available so obviously dot com or that it would be preferred. - But then it also gives us multiple other domains who can click Seymour. - We've got W. - I'm not sure what that is that I owe. - That is starting to get pretty popular, - but as you can see, - it's it's pretty much the most expensive off the bunch. - The cheapest one, - I believe Waas, - that's us. - And you. - You do need a US presents for registration. - And there's the S Ah, - on And so there are some some limitations and you can do some tricks with these domains. - For example, - if you goto s i d that Yes. - They used to have these This with slides. - They have it as s r l I d. - That Yes, - it was nice. - Now I it seems, - Is it really rex the dot com? - She could do a few things with these again. - That I am is pretty cheap. - Um and it also gives you suggestions for your actual name. - If you're if you're not really into update er itself, - you could go my update our or best up later. - Super. - And so far you could use this. - I've seen companies and websites and the products use these successfully so you can and - going back up. - We can see that for the ones that we actually were looking at the abductor dot com we can - make an offer and this will take us to another site. - Domain agents. - And what they will do is they will actually try to contact the owner off that specific - domain, - right? - So you can open a negotiation for for $95 you could obviously offer $1000 if you really - want the domain, - and they will make the guarantee that the offer will be presented to the domain owner. - Things guarantee comes with an asterisk, - so they will try to Really, - they will use any and all means to reach the the owner of the domain. - If they will not succeed, - then they will offer a free credit from making offer on a second domain name. - So thesis, - sort of. - Ah, - if you really stuck to the name it's not. - You can use one off these. - What you could also do is add app that a T end so you could go. - But for app, - this is their domain that they use. - It's not. - You shouldn't really thinking terms off. - This is the brand. - This is what I'm always going to be, - so people know this as buffer, - but it is an absolute it's the domain name is buff. - Buffer app dot com. - So it's not a problem if you if your domain isn't available here, - you could go. - You can be creative because this is what it's what it's all about. - So the next thing I want to talk about is whether or not we want to get another domain - which would have bean a mock up more Copley eso that l y and could go to register that l - Why service by Libyan Spider. - So I guess that makes it a bit legit. - I'm not sure on dso they've got all these domains that you can register And for me, - a market that l why was was the one that was really compelling. - So again really simple. - Just search here, - you you've had your extension selected and then we can can see it's available. - The price is a bit much a bit more than I would have liked to pay for its 75 1 year and - then $675 for seniors. - There's sort of a discount on that, - as opposed to the $9.0. - R. - $10 or even the What was the most expensive one Waas Ah, - because she was something around 60. - I believe I am not Yes, - So the the i O That was the $60 a year, - and this one is 75. - So it's even more than that. - But so way have to be really creative in the way that we use the our our domain names. - Um, - these are some examples that you can actually use. - Uh, - so good luck with actually registering your domain for your app, - for your product or your website. 5. Refining the names you've just created: - we've looked at how, - actually create our mind map on a piece of paper. - So we've got the brainstorming part, - the let's go to a hat and move on to the next part of the process, - which will take us to refine our list of words. - So what I've done here is I've gone back to mind, - meister. - And as you can see, - I've added most off the words that we were thinking about in our actual process on paper, - and we will see how to actually refined. - They used to come up with new and better names. - So I've got the categories here that we will sort of join together. - So there's the animals in the other languages. - There's the category off generic vacuum right here, - so things associated with vacuum. - So we've got steam and clean and stare out. - We've got things related to homes. - We've got a safe home. - We've got house with government party. - We've got maybe a castle or the idea of a castle and then protection for the family - category. - We've got kids. - We've got Children. - We've got the words, - but the words together for a luxury. - I felt like it. - This came up this this idea. - So we have. - We have gold and platinum and Lux and lavish and deluxe. - That is So we didn't really go into this so hard. - I actually come up with these and maybe other ones here. - Well, - I use a few other tools, - so let's get into them. - So gold and platinum, - obviously pretty easy to get an idea, - something that most people think about when they think about luxury. - Let's go ahead and come up with our our first goal. - This is nice translator dot com and what it allows us to do it is actually translates into - multiple languages at once. - So we go here, - Toe adds translators, - and we just click the ones that that's had melt ease and the Lithuanian, - perhaps way click done when we're done. - And let's look for the word luxury and don't even have toe click, - enter or hit enter in automatic. - It's searches for the word. - So brother of the bad, - we've got some some good ones. - We've got Lux, - right? - So this is sort of where I took this one right looks and then we've got Lexus, - which is interesting little luxury, - a pro Bangla look so Alexe, - which is interesting. - Luger sang strong. - So these are things that you might have not fought about in beginning, - but it helps us to actually move the process further next. - The next goal is the source the zaurus dot com. - So again looking for luxury. - And it's got a nice ladders here so we could go Well, - I'm interested in a bit of complexity, - and then it will just highlight the words that are the most complex rights right off the - bat. - We've got all of them. - If we go into a bit further, - we got opulence with got bliss, - which is interesting frill, - which is a nice short world splendor, - which has come patients associated with it with which is nice. - And we can search for pretty much all of the words, - the free search for home. - We don't have to quick under here. - It will search for a family and central and native at ease, - homely and again because we're thinking about luxury things inland. - It also gives us on the names words related, - so dwelling again. - Not something we were thinking about, - but great great idea eso a lot off a lot of power with the store. - The next one is snappy words, - and it's a free visual online dictionary. - So if we look for home, - it will actually give us things associated with that without words and those off these - words, - right? - And got dwelling more on that. - And it's a very simple and easy tool to use. - And it gives us all of these sort of markers toe. - Let us know what these actually mean. - Opposes Regional Main pertains to attribute this. - Also, - we've got home off homes, - home plate, - uh, - homeplace, - nursing home living room family redeye net. - Cliff dwelling. - A lot of wars associated with weekend search for luxury as well, - and we'll see what what comes up. - You've got self indulgence. - You've got luxuriate wealth, - a lot of a lot of words as we can just go back to our mind map. - Let's just add wealth. - We could add them. - Ah, - here. - What about the next door? - This is the Miriam Webster Dictionary. - And again we're searching for luxury, - and it gives us, - um the definition of it. - We've got synonyms. - We've got examples. - We've got origin. - We've got anti names are really, - really fast. - Way to actually get more words into your and your mind map. - You could actually try finding new new names. - Another one is rhyme zone, - and it sort of sounds for pretty much the same from From media web, - sir. - Comfort Deluxe. - This is where I've added the locks in low vision and looks into the intellectual mind map. - So it's good when going back to it. - I was thinking about what are some of the animals associated with being a protective - mothers or or family? - So I just wanna had an answer for protective Mother. - So came up to this article by the Mother Nature Network and lioness. - That was interesting. - The lion s was, - um, - one of sort of the more mean I mean mother. - So I did it here and then combining it with the idea of lavish. - I came up with sort of the first your name with which was 11 iss, - right? - The lab anus, - July 4th really sounded like something that was a part off. - Ah, - part of a part of a home, - something that was protective. - So that was That was I was hoping that would be That would be the meaning of it. - Going back to the idea off home and castle. - If you go to the translator again, - let's just search for Castle. - And my process here was dead. - Yeah, - that we a nanny is something that protects Children and takes care of them. - And there's there yet off this French nanny, - perhaps So I was looking at French names. - Eso chateau is our French for Castle. - And then I was looking for protection. - So servant idea of protecting your home and protection in France. - He is just perfection. - And then I came up with my my new name, - Pro Shut Pro Shut. - So it was not crochet. - They would have an accent on the and every mean protection for your chateau, - right? - For protection, - for a castle for your whole and then the last name that I came up with wars from. - I believe we were searching for safety or just let's go look at protection again. - So I was just looking to live through this list of names and I came up with this Polish or - crony or I'm not sure how to actually, - really. - But then okra, - So song that sounded something like it was different. - I like the idea Off off always is sort off to me as a, - um, - as the way we write it is something that is together. - So I enjoyed this idea had two O's and it sort of filled your mouth when you said it was - nice to pronounce so then and then combining it with the luxury of luxury, - right to put luxury protection. - This was the meaning behind it. - So I came up with the Oakland. - They looks so that was the name off the vacuum cleaner that came up. - So this is the whole process off refining. - You would get your ideas from the paper to this mind map. - You can start with my mom, - but I feel it distracts me because I'm on the computer and sort of notifications could pop - up. - Or I would focus more on maybe getting this a specific color or making it boulder or making - a bigger and so far, - which is not the point. - The point is to get your ideas as fast as you can on paper and then toe actually refine - them. - This process could take any more from 22 further minutes. - You could take a Knauer. - It's in the beginning. - At least it shouldn't take longer than that, - because then you're just sort of pulling the strings and sort of thinking off stuff that - shouldn't really matter. - The process of naming should be should be fast and efficient. 6. The DOs and DONTs of Product Naming: - So let's talk about the things that she should be doing and the things that you should - avoid when thinking about naming your product or your app or your website. - So number one. - You should definitely keep it really simple. - And let's look at some examples. - Gmail. - Well, - what does that stand for? - Google Mail. - But they don't overthink the process on the naming of it. - Good go right. - Good company. - It's a weather app that helps you build a better company. - A good company again. - They've played around with the domain name. - It's really, - really simple. - The American Red Cross, - right? - You know what it stands for, - And the branding really helps with the law on everything. - Again. - Really, - really simple. - Puma. - You would associate a puma with sort of a speed and agility and their name. - Just serve is just that. - It's not a Puma athletic. - It's not serve anything complicated. - It is very simple, - and obviously Apple, - even though it doesn't have anything to do with computers. - It was named Apple Computers in the beginning, - but then it sort of the naming of the branding of the sort of evolved so you don't really - need to have the computers and the end. - People just sort of notice it, - and they know what it stands for. - But Apple is is simple, - and their products are simple. - You should be very specific when you're a naming your your app or product or website. - Quick office for an bird and just right off the bat. - And this is what we're actually talking about. - People know what you're selling just from the name, - so you know it's for Android. - So it's not for iPhone. - It's It's not for something on the Web, - right? - And it's an office suite, - right, - cause it's right there in the name. - So you expect to have their built to adding docks and excels. - And the four points and things like that, - and it's quick or other. - It's it's a name, - but you get the implication that it's it's faster and it's quick, - and it's for Androids are right in the name. - People know what you're selling. - There is no need for a slogan or tagline or a description or an explanation. - People know what you are selling, - and this is exactly this. - The point off this entire course, - the next one. - I heart radio, - So if you do love radio, - you will be using this app. - Presumably, - it's not called. - I enjoy music. - Sometimes it's it's very specific about what it does and who for 100 push ups, - and this might seem sort of a bit too simple. - If we're looking at the actual name, - it's a product. - It's, - Ah, - combination. - I believe on web up and application on your phone, - which helps you get to do 100 push ups in a matter of months. - And so this is you might think of it as too simple. - Oh, - I could have followed by. - There is no sort of big thinking process behind, - but that's that's the point that you shouldn't really spend all this time thinking about - the name. - If your APP does this, - why not name it for what? - The benefits that it brings the audience right? - So we're thinking about how to name our product in our in 60 minutes, - and this is one of the results that you could have very simple, - very strict for over a specific. - You should make it easy to pronounce for people. - If you're building sort of a name that is a compound me or if you're just fought off - something. - Just make it easy. - Easy for people to actually remember them. - Pronounce it so Gap. - I don't know any other way to pronounce it. - It's not gay. - Get DP is not. - There's no accent. - There's no, - uh, - other ways of of actually saying it. - Ben and Jerry's. - And sure, - you could argue that it's called maybe something else in different language. - You could call the Jerries the years or something like that, - but it's very simple and easy. - Porpora pronounce, - especially the Ben. - I don't know another way toe call a bench or read it trail. - Oh, - traveler is, - ah, - great app for product measurement. - Oh, - our project management again trail. - Oh, - it's easy to say the way you really it is actually the way you say it. - So it was no big confusion there. - Number four. - You should make your your name meaningful. - The things that there should be, - some some for processing toe watch we're actually doing. - And what are the benefits and for what audience? - So I love this name. - Five guys burgers and fries and I like the first thing I like is the fact that it rhymes - right guys, - fries and he talks about the history and the brand itself, - right? - What they do. - So there's it's a family, - this five people involved and they do burgers and fries. - I mean again it. - The name actually sells the product. - You know what they're selling right off the bat. - And sure that the problem with so I scream and other things. - It's a fast food place, - but the basics are workers and fries, - and it's it's simple. - Why not make it meaningful right off the bat from from the name amazon dot com? - This works better if you're if you look at the logo. - So there's a There's a narrow from the A to Z, - and this is basically implication that they pretty much have everything right, - and he could buy pretty much anything on their on sort of the name. - And the The Amazon is a pretty big place. - So again, - you with the moment you hear it, - even though you know nothing about it in the moment you see the logo you could sort of - together on idea off what they actually do. - The ring The Ring is a magazine and website, - all about boxing and sure that the ring could have a different meaning, - right? - They have multiple meanings. - But in this case, - and the branding again, - the logo really helps with the way that it looks right. - The shape of the are sort of forms the beginning off a circle. - And you would know that from the name, - right? - It it is all about ah, - boxing number five. - The last thing that you should actually do and think about Aziz an important thing is be - authentic. - So if you are giving things out for free, - you should maybe have your app say that right? - Right off the bat. - You should try to avoid being being sort of ah, - scamming like $3 dot com if you're not actually giving away from dollars or or having some - some sort of ah service or a network where you would provide that service. - So the dollar store, - well, - it's it's a store and stuff in it costs a dollar, - so why not call it dollars when they added the great Canadian beforehand to sort of - differentiates itself for from other similar type off stores, - the next one last past and this works on THESS works by itself, - but it also works better when we have a tagline or the slogan of it, - which we would be. - This is the last pass we'll ever need to memorize or toe. - No. - So in my experience, - using the product, - it's, - ah, - path for management app. - It has bean through like that. - What they're saying is, - it was true. - I only needed to remember this. - This password and all my password were single, - rather completed or fill in and things like that. - So, - yeah, - it worked. - And they were being authentic about how the product impact people's lives. - Allrecipes dot com Even though they do not have all the recipes in the wall and probably - will never have all the recipes in the world, - their mission is to gather all of the recipes in one place, - so they're being authentic with their mission. - So let's focus on some things that you should not be doing when when naming your product or - a a rap website, - so number one would be don't focus on foreign meanings yet, - or farming's off the words or the domain and things like that. - One of the cases when Serie came out, - it was called Shiri in Japanese, - which meant asked. - This was sort of a big deal when it came out. - It's sort off was not really true. - Was more of a new intern, - your urban legend. - The fact was that they were not really pushing for the for the name Siri in Japan or Asian - markets, - and there were not actually translating it. - So it was just supposed to be read as serious. - So there was not really a problem there. - The Chevy Nova a car which in Spanish No vitamins doesn't go. - So that would have meant that Oh, - people wouldn't buy it because off this name and people would associate it with with this. - But again, - a number legend. - It wasn't really ah, - such a big deal in in those foreign markets, - especially since people don't really a desiccated o r take things apart. - They would see it as as an over as a as, - ah, - name, - right. - They wouldn't really think about the meaning of it. - So you shouldn't focus on foreign meanings yet, - especially if you're just starting up with name your product. - It's something small and private. - Maybe, - um, - there is no reason to focus on this yet to focus your time and their energy in your in your - money. - Perhaps you should really focus on your product being a great product for people, - bring benefits to them through their lives and having excellent customer service. - Number two. - We talked about you should you should being a very specific, - which you're naming, - but it shouldn't get too specific. - So these are some examples off cases when where I think being too specific sort of hurts - them in the long run. - So this is cheap SSL security where you can get an SSL security of certificate and it's - cheap. - So they have sort of, - ah, - deals with partners, - you get a cheaper. - The problem here is that it doesn't really allow them to grow any further. - So if they would have maybe some deals on the antivirus are anti malware. - They wouldn't really be able to package them there because their domain name is chip passes - all security. - So I would have liked it if they would have sort of tried to have it a bit more generic eso - they could grow and again the same applies to notebook review, - even though for s your purposes. - This is a great idea. - I feel like they're boxing themselves in into a corner on their part of a bigger network. - The bigger network has websites like Let a preview and then smart for me view. - I would have liked more if it was just a bundle of awful these websites and you would have - a brand name for all of them. - Then the notebook or laptop or a smartphone. - I would just be a category Calgary and in that bigger website Andre APP Review Again very - specific. - Perhaps it's great for ASIO purposes, - but warning what it does. - It boxes themselves in because if they want to do perhaps and perhaps, - or blackberry APS or iPhone APS review, - they can't really do it with this domain that can really have android app. - Review dot com slash iphone Like it doesn't really make sense. - So again, - it would have helped. - They would have, - maybe at APS reviewable while ABS reviewer just have a brand name in itself. - Number three don't really. - You shouldn't really forget about the wording, - right? - Just you should take a few minutes. - Not largest a few minutes to think about how the words really couple together or how the - domain name really were So this is an example of a technology company, - and they have a service there which also was name off the domain, - which is, - I see, - scrapped, - Right? - So it's about recycling. - But the prom with high this crap is it's good. - It could also be Read it. - It's cracked, - so you don't want this to be associate it with your company. - Another one is teachers talking, - and this is a place where teachers go and they gain additional knowledge. - The problem with this sort of a name or domain name is it could also be read as teachers - talking, - which again, - don't want disassociated with your name on your or your product or your app so you could - add a dash to it. - Or you could just sort of words differently so you wouldn't have problems with it. - Number four you're shouldn't shouldn't be provocative for no reason. - Adam and Eve eyes a company that sells adult products and toys, - and so that their name Adam and Eve is provided. - But it is because they are selling ah specific type of product so it does work for them. - Um, - on the other side, - there is this app that ended up being banned, - which was called the shop to Megan Fox out. - And so this was this was a bandit for partial nudity in the app itself. - Just trying to be provocative to get, - like, - dominoes and people. - Teoh actually look at Europe is not really a great idea. - When you're when you're naming your app, - right, - you could have it as as I make it Megan Fox and things like that. - So I don't really I don't really suggest you being provocative If if your company doesn't - actually, - Uh oh, - that thing number five in the last one, - you shouldn't rely on Fats. - And then then there's a Asterix, - unless that is the whole point. - So fats are things that are fleeting, - right? - There's maybe a something that is going on worldwide, - like the UK right? - When the year 1000 came along and there were all these absent websites and articles and - things like that. - But guess what? - Like that sort of went away. - You couldn't call it took a security next year like it didn't really make sense for people - . - And another great example is the World Cup 2014 in Brazil, - right, - people calling it or integrating World Cup in Brazil on things about in their app, - name and even added us had something of that sort. - But then, - about a year later, - or even, - maybe a week or a month later, - after woke up, - no one will will actually remember it or care about it. - So if you're naming an app that you wanted to last for four years and years to come, - don't rely on Fats. - So this was the whole video about, - uh, - the intro off this entire course and go ahead and skip to the next video and will be - talking about the history off some off your favorite and some of the famous names in the - world. 7. The stories behind famous brand names: - welcome once again to this course, - where you will learn how to name your product or your app for your website in under 60 - minutes before we actually begin and going to the process of it. - And we'll learn how to create our first mind map and then use those created names and then - refine them and get on the main before we actually do that. - Let's take a look at the stories behind famous brand names, - so the 1st 1 is tumbler. - Could you guess what that means? - Tumbler is actually Sasol in Irish, - which means in life in English. - So it's representative for for what? - It is where you share things from your life on this blogging platform. - So let's take a look at the next one. - Samsung. - Well, - this is a evolution off their logo on bond. - As you can see, - there are a few similarities between the 1st 4 ones. - Let's take a look what they actually mean. - So Sam means three sung means stars in Korean, - so it basically means three stars, - but it actually means big and powerful 100. - Some single means big and powerful. - Next one. - Acer. - Well, - this is sort of a good one because they is, - you know, - they build laptops, - and some of them are very thin and light. - So a sermons sharp, - acute, - able and facile in Latin. - This is an interesting one. - This is what I was shocked when I was researching this myself. - So Canon wasn't originally called Cannon. - It was called Quan on, - Okay, - with a K and W and the gentleman you see there, - Gloria Yoshida was one of the founders off problem, - and it actually stood for the Buddhist goddess off mercy. - And it was also representative off what they were striving for, - which was excellence in camera technology and optics. - Next up we got Sanyal, - which again is known for its A camera equipment right now. - But they used toe pretty much build anything from, - ah, - radios to high tech toys and Sanyo means three oceans and referred to the Atlantic to - Pacific and the Indian Ocean. - And what that meant was that they were thinking about how their products would be disparate - around the world. - Who bone to the letters distribution. - Well, - this is a zoo, - a word that means humanity to others, - which is interesting. - Yahoo! - Well, - Yahoo has uninterested story the founders behind it had the different name, - but they really enjoyed Jonathan Swift going for travels. - So they named it after that, - which is an acronym for yet another air article, - Officious Oracle. - But they also enjoyed the definition off Yahoo, - which was rude and unsophisticated. - Kia Nokia is sometimes hard to pronounce, - but what it actually means well, - the I and the K stand for the initials for Ingvar Compact, - which was the founder of the company. - Then the e sense for um carried the farm where he was living and then the A was comforts - Home Village on This is Siri So Siri. - We now know it as Apple's voice technology, - but it was actually a company that they purchased. - And Syria means beautiful woman who lead you to victory in Norwegian. - But there's also on an interesting side story. - One of the developers was expecting a child with his ah wife, - and if it would have been a girl, - they would have named it Siri. - But it was a boys of the name is Marcus, - but they named a company, - Siri, - And so the last one is a Lego, - a toy manufacturer and what they what they stand for well like like gut in vanish is play - well in And let's finish this video with one question. - Knowing all of these interesting and cool, - if sometimes funny stories behind these names I want ask you What does your product name - evoke? - So coming back to the next video and we'll talk about how to create your very first mind. 8. Refine and improve the names you've come up with: - we've looked at how, - actually create our mind map on a piece of paper. - So we've got the brainstorming part, - the let's go to a hat and move on to the next part of the process, - which will take us to refine our list of words. - So what I've done here is I've gone back to mind, - meister. - And as you can see, - I've added most off the words that we were thinking about in our actual process on paper, - and we will see how to actually refined. - They used to come up with new and better names. - So I've got the categories here that we will sort of join together. - So there's the animals in the other languages. - There's the category off generic vacuum right here, - so things associated with vacuum. - So we've got steam and clean and stare out. - We've got things related to homes. - We've got a safe home. - We've got house with government party. - We've got maybe a castle or the idea of a castle and then protection for the family - category. - We've got kids. - We've got Children. - We've got the words, - but the words together for a luxury. - I felt like it. - This came up this this idea. - So we have. - We have gold and platinum and Lux and lavish and deluxe. - That is So we didn't really go into this so hard. - I actually come up with these and maybe other ones here. - Well, - I use a few other tools, - so let's get into them. - So gold and platinum, - obviously pretty easy to get an idea, - something that most people think about when they think about luxury. - Let's go ahead and come up with our our first goal. - This is nice translator dot com and what it allows us to do it is actually translates into - multiple languages at once. - So we go here, - Toe adds translators, - and we just click the ones that that's had melt ease and the Lithuanian, - perhaps way click done when we're done. - And let's look for the word luxury and don't even have toe click, - enter or hit enter in automatic. - It's searches for the word. - So brother of the bad, - we've got some some good ones. - We've got Lux, - right? - So this is sort of where I took this one right looks and then we've got Lexus, - which is interesting little luxury, - a pro Bangla look so Alexe, - which is interesting. - Luger sang strong. - So these are things that you might have not fought about in beginning, - but it helps us to actually move the process further next. - The next goal is the source the zaurus dot com. - So again looking for luxury. - And it's got a nice ladders here so we could go Well, - I'm interested in a bit of complexity, - and then it will just highlight the words that are the most complex rights right off the - bat. - We've got all of them. - If we go into a bit further, - we got opulence with got bliss, - which is interesting frill, - which is a nice short world splendor, - which has come patients associated with it with which is nice. - And we can search for pretty much all of the words, - the free search for home. - We don't have to quick under here. - It will search for a family and central and native at ease, - homely and again because we're thinking about luxury things inland. - It also gives us on the names words related, - so dwelling again. - Not something we were thinking about, - but great great idea eso a lot off a lot of power with the store. - The next one is snappy words, - and it's a free visual online dictionary. - So if we look for home, - it will actually give us things associated with that without words and those off these - words, - right? - And got dwelling more on that. - And it's a very simple and easy tool to use. - And it gives us all of these sort of markers toe. - Let us know what these actually mean. - Opposes Regional Main pertains to attribute this. - Also, - we've got home off homes, - home plate, - uh, - homeplace, - nursing home living room family redeye net. - Cliff dwelling. - A lot of wars associated with weekend search for luxury as well, - and we'll see what what comes up. - You've got self indulgence. - You've got luxuriate wealth, - a lot of a lot of words as we can just go back to our mind map. - Let's just add wealth. - We could add them. - Ah, - here. - What about the next door? - This is the Miriam Webster Dictionary. - And again we're searching for luxury, - and it gives us, - um the definition of it. - We've got synonyms. - We've got examples. - We've got origin. - We've got anti names are really, - really fast. - Way to actually get more words into your and your mind map. - You could actually try finding new new names. - Another one is rhyme zone, - and it sort of sounds for pretty much the same from From media web, - sir. - Comfort Deluxe. - This is where I've added the locks in low vision and looks into the intellectual mind map. - So it's good when going back to it. - I was thinking about what are some of the animals associated with being a protective - mothers or or family? - So I just wanna had an answer for protective Mother. - So came up to this article by the Mother Nature Network and lioness. - That was interesting. - The lion s was, - um, - one of sort of the more mean I mean mother. - So I did it here and then combining it with the idea of lavish. - I came up with sort of the first your name with which was 11 iss, - right? - The lab anus, - July 4th really sounded like something that was a part off. - Ah, - part of a part of a home, - something that was protective. - So that was That was I was hoping that would be That would be the meaning of it. - Going back to the idea off home and castle. - If you go to the translator again, - let's just search for Castle. - And my process here was dead. - Yeah, - that we a nanny is something that protects Children and takes care of them. - And there's there yet off this French nanny, - perhaps So I was looking at French names. - Eso chateau is our French for Castle. - And then I was looking for protection. - So servant idea of protecting your home and protection in France. - He is just perfection. - And then I came up with my my new name, - Pro Shut Pro Shut. - So it was not crochet. - They would have an accent on the and every mean protection for your chateau, - right? - For protection, - for a castle for your whole and then the last name that I came up with wars from. - I believe we were searching for safety or just let's go look at protection again. - So I was just looking to live through this list of names and I came up with this Polish or - crony or I'm not sure how to actually, - really. - But then okra, - So song that sounded something like it was different. - I like the idea Off off always is sort off to me as a, - um, - as the way we write it is something that is together. - So I enjoyed this idea had two O's and it sort of filled your mouth when you said it was - nice to pronounce so then and then combining it with the luxury of luxury, - right to put luxury protection. - This was the meaning behind it. - So I came up with the Oakland. - They looks so that was the name off the vacuum cleaner that came up. - So this is the whole process off refining. - You would get your ideas from the paper to this mind map. - You can start with my mom, - but I feel it distracts me because I'm on the computer and sort of notifications could pop - up. - Or I would focus more on maybe getting this a specific color or making it boulder or making - a bigger and so far, - which is not the point. - The point is to get your ideas as fast as you can on paper and then toe actually refine - them. - This process could take any more from 22 further minutes. - You could take a Knauer. - It's in the beginning. - At least it shouldn't take longer than that, - because then you're just sort of pulling the strings and sort of thinking off stuff that - shouldn't really matter. - The process of naming should be should be fast and efficient. 9. Outro to the naming course: - Congratulations, - guys. - This is the final video in this course. - You have finally made it to the end, - and you should be really excited about having learned all of this information and the - mentors and the process for you to go ahead and actually name your product in 60 minutes or - less. - I want to do a quick recap before I leave you off. - So first thing with talked about is how to actually come up with a lot of names, - right? - So the process off brainstorming and how you should actually quickly and efficiently get - the names out of your head and onto paper and then use those names combined them, - couple them and use a method to actually structure them so you could have good names, - a good list off names in a very short amount of time. - And remember, - in the beginning, - it will probably take you 22 further minutes. - It shouldn't really take you longer than that, - because you're losing the enthusiasm, - so it will take you a long time in the beginning. - But then, - once you get better at this, - it will end up taking much less than that. - The second process is you should refine the names, - the list of names that you found in the first step. - So using the tools that we've talked about to actually translate the words, - or maybe a couple of the words in in different ways cut out letters that you don't need at - some letters that you you might want to use. - This process is very important because the naming process does not. - And once you have that list from the brainstorm, - it should continue with this refinement process. - And again, - it's a, - uh, - process that shouldn't take you a lot of time. - But in the beginning, - it will it take you longer because you're thinking off a lot of ways, - a lot of things. - But if you think about what you should be thinking about and what you should be not - worrying about what I've done, - a video on the news and the don't right in the beginning. - If you focus on Lee on the things that actually matter for your name, - that you should have a quick and efficient way to actually refine the that list of names - the last step, - so it's just a three step process. - The last step is actually how to secure the name. - We're not just talking about a domain name. - You should all also be thinking about social media. - So Twitter and Facebook and whatever social Media Channel Channel is right for you and your - product and your business. - If your business is not really visual, - that you probably shouldn't be on Pinterest, - that's just does just my opinion. - So securing the name is the last part off this process, - and I just want to thank you for taking this course. - It's been, - ah, - hell of a right for me. - It's been exciting, - has been a lot of fun creating this course and actually shown you the case studies and the - stories behind famous brand names. - What you should be doing further is there is a discussion step and you can ask questions. - You can talk about specific items that my mom you might have missed or you might have not - understand completely on, - and I'm also available at also starring at gmail dot com. - Want to finally congratulate you for coming this far and I wish you all the best naming - your product 10. Case Study 1: An app: - so welcome to this First Case study will go hands on for this. - This is just a plain piece of paper. - Just these are some pens. - I'll use this one for this exercise. - I'll show you exactly how I came up with the name for my more cops app. - It's called Markup Fox, - and it's actually really easy. - We're doing this away from the computer to avoid distractions. - But I'll show you another way that you could do this on the computer as well. - So let's get started. - All you need is is a nice blank piece of paper, - right? - And then what he'll do is we'll split the piece of paper in sort of a tree. - Three parts and I'll show you. - And then again, - these in treat right and then are until you exactly what? - What this means. - But first, - let's just go ahead and created the template. - Ah, - a bit further. - We want to create as many names as we can, - and so I'll show you how, - in very in a small amount of time, - we will come up with about 15 many more, - um, - names that we can use pretty much right away. - So the secret here is to actually think about your your app or your product or your website - . - So for me, - I knew it was all about Markham's. - So what I'll do is I'll just write it and then put it in strum sort of a a bubble. - So I've got that. - But then I think about the benefits that this app will bring to its target audience. - And then who is the target audience itself? - So we could go well, - designers, - right, - So we'll add that. - So what we're doing is we're actually making our process much more clearer. - So we don't need a clouds. - Ah, - mind we don't need to be to have, - ah, - fog. - In our judgment, - we have all the words associate ID with our app or product or website on paper. - So then we will create connections. - But in all these his words, - So we should quickly find more associated words to say so the designer will just pull this - a bit more. - So it's the designers. - They have clients, - right? - We could have design. - Yes, - in general term. - Um what else? - Um, - let's think about the Epsom or we will talk fast. - We'll talk fluid. - All of the things I want associate it with my okay in directive. - Although that might seem like a word that's used, - uh, - pretty much everywhere. - Um, - wire frame, - maybe. - But then we know that the the APP is not really about wire friends itself. - So put that in a, - like a question mark. - Um, - so I got the markup wells. - We've got graphics, - graphics. - Maybe we'll have a photo shop and that that's a good word. - Okay, - Wiles, - could we have a contract? - Maybe for the designers and the clans. - Um, - we got in Gap itself. - You could go collaboration. - So we have collaborate. - We want we know we wanted toe, - uh, - involved. - Updating a designs will go update. - Well, - it's good we have and maybe productivity. - Although that's a long word product. - David e. - I want to increase productivity. - I've had fast we could have quick. - Right. - So right. - This maybe active the idea that your projects are act, - They're not stale. - Um, - eso way from. - I just started, - but we already have some some ideas off what we could use. - So knowing that we have the served the general term for for offices mark up, - this is what it will do. - We could already start to write down names so we could have maybe markup Lee. - And then we could have peace as a as a no name here as a domain. - But then once we've have this, - we could go well, - client. - All right, - so this is sort of a fat, - but it is still works and is still this one. - At least this one really focuses in on what the project the product does. - We could have this. - All right, - Um, - since we have this one with client, - maybe will stretch it out into a client. - Er, - maybe. - Although this is a bit further than what way actually want for for a rap, - then we could go. - Well, - what if we drop the and then we'll have client tr right without the the here. - So what we've done here from this to this, - we've added misspellings. - So this is a pipe of way misspellings, - and I'm pretty sure misspelling the word right now, - so that means we drop these. - We drop those, - um, - maybe we write things a different way, - right in self. - The same set of Fox. - We're right like this. - So just just standard misspellings and you can sort of think of new ones, - Um, - all right off the bat and then going back, - we could have the update thing up. - They and our and then up date that why? - And then we could go well, - if it's going back to the worst here, - if it's active and update, - could we go act up, - maybe act with with a dash there? - Um, - we could go. - Let's say we're sort of running out of ways to combine these. - So we'll move on to the first category that we could use animals. - So what we do here is we'll actually use the the significance, - the metaphor of an animal for the characteristics and the benefits off our app. - So in this example, - just maybe go whale, - meaning it's sort of a big powerful. - We could go bare. - We could go cheetah. - If we wait. - Who wanted to signify speed? - Maybe a lynx. - We'll have a fox, - just fish. - But fish is a big toe. - General trouts. - Maybe shark Sherk is good means power, - right? - And there's like energy drinks called shark and stuff like that. - So we have like a few that I really enjoy the design is not a good one. - And the again the idea that it's about marketing something and fast and fluid. - So I know that Ah Fox is ah, - fast, - right? - So we could go mark up Fox. - But we also can add Monkey The idea that it's it's the whole process should be fun, - right? - It's not something very strict restrictive. - And then we could go muck up a monkey. - Right? - But once we've had that, - maybe we go. - We were we used from the misspelling scategory. - So we go mark up M o N k and then the double e right markup monkey. - And so, - in under 10 minutes with we've over the written 11 11 usable names. - Right, - sir. - Again, - this good this good obliquely could also be good. - And then the middle section here is usually for other language. - This is how I use it, - other languages. - So obviously these are pretty much holding in English. - We could go German, - We could go Latin, - could go Japanese Ah, - and so far fried and I'll show you I'll show great tools to use to actually use these names - that we've already found and sort of translate them into other languages and see if they - sort of work better as a Z one. - You've already have. - Um we could let's say we go back to this section, - we go market bird markup birds. - Maybe we're thinking that this means it's a light up. - It's fast fluid. - This is the the things that I want to put in it. - And then people usually associate birds with her of this. - These expects it flies. - E wonder. - You have to just fly to be very light. - Like been in there? - Perhaps. - So what else? - We could go, - Um, - maybe maybe as, - ah, - as like this. - And then people could. - That's what that means. - That it could be markup fast design. - We could have this as sort of the main act name, - and then this is sort of a description. - And then let's think about perhaps update and then the design. - Maybe up this and then we serve. - Make this up does or there's you up like updated the design. - Then let's try to find one more. - Uh, - maybe if we crunch photo shop with ah design and with mark up so maybe we can go foe. - Damn! - Oh, - which is sort of round likely are like the idea of putting treatments together. - Don't like the idea that it says Demo here, - so maybe we could start switch it up. - Maybe, - as for mold, - oh, - are something like that. - So, - again, - this is in under 10 minutes. - We've managed to come up with about Trina about 10 names it we can use and then for me, - for the actual process. - This was the one that was the winner. - And again, - it wasn't the last one was just one off many. - And let's just quickly recap the categories that we can use the one animals rights you do - know names of animals. - So it's easy to actually combine them with these that actually define your your app or your - benefits or your clients and ideally, - issued the all of these three. - And then Number two is just used other languages for your words, - and we'll see how to do that on a computer. - And the number three the words that the world like can't really spell. - It's misspelling So then we could, - ah, - drop those Oh, - are these or add them as we like And we've seen sort of ah examples here with the Mo cap - monkey, - and we've had to ease instead of ah, - why? - So that was just the first. - The first real case study on. - We'll have two more that are real, - and these are techniques that you can use just straight up right away. - So I'll see you in the next case that 11. Case Study 2: A hotel: - Okay, - I'm excited for this next case study. - So the brief was a hotel by the sea side that it's cheap, - that is most before fire ners and travelers. - And that is sort of fun. - And the oriented words, - the youth. - So let's get cracking again. - Let's just blew this up into the three sections that were discussed. - You already know them by now. - We're pretty sure we're pretty sure that we can get at least at least 16 names down, - you know, - in a pretty short amount of time. - And obviously I've actually done this before and I do have experience doing it, - so I will be doing it a bit a bit faster. - But don't worry, - you you will get this level in a very short amount of time because all you need to do is - practice, - and you usually issued usually use this a za format as a piece of paper because it gets you - out of the distractions of the computer. - Okay, - so we already know what these are again. - The 1st 1 is animals, - and we'll see if we can, - uh, - use this here. - The second lines, - other languages, - and then the furred one will be misspellings, - which I still don't know how to spell. - We'll just use the listenable l s. - So we do know that we have a hotel, - so we'll use this. - Ah, - as, - ah, - first starting point. - And then we know it's for youth. - I will add that we know it's for young people, - not just any kind of young people, - but the travelers travel and then travelers and then whiles So where is the hotel situated - ? - So it's by the seaside, - right? - It's near the sea. - It's supposed to be a happy place. - Um, - well, - is there We know. - Um obviously, - hope those stands for hospitality. - This sort of brainstorming process is good because sometimes you can see words that you - will not end up using. - For example, - hospitality has the world, - the world hospital in it. - So it's pretty unlikely that you will be be using this and then you can have on the at home - , - right? - People feel at home. - Uh, - we could do hammock rights. - Many people relax, - relaxing there, - Onda, - we immediately have a few ideas. - Let's go. - Go. - Uh, - guys, - girls, - boys. - So let's just go ahead and start the process. - We'll go. - How will for two, - Right for couples have that. - And then another one could be hotel one. - Just a simple, - clean, - clean name. - Maybe we could do one of these Hotel A a w. - And then this stands for a while are welcome, - right? - For foreigners of any age, - sex, - race and so forth. - We could do something in French, - maybe. - Or that's at least for in sounding maybe a at them that they're right. - You could pretty much right in the same way, - but sort of really the other way. - You could have hotel part trip. - I sort of like this one because of their year that you kind of have party in it. - And then you kind of have a trip in it. - And then bar sort of means four. - I believe in ah, - Spanish from the wrong. - So obviously other languages. - We got spanish for any spelling. - We could do this. - We could do this. - We could do this right through these. - We could go the lazy hotel right where you're sitting and not really doing anything right - for young people. - So we've had the misspellings. - We could continue with easy hotel and just have haven't like this. - We could go the traveler Hotel tr maybe v all our LR HDL, - right? - That's interesting. - Name to interesting way to write it. - We could have hope they'll poor food. - So that means it's for you in French Ham believe it sounds it sounds French. - And then one that I'm really excited about is the next one. - So it's hotel for Gu, - and this would be for from fun and guests. - So the guests are having fun, - which could be the essence of our brand. - What it should evoke what the name should evoke to our clientele. - And then we could have hotel full goo. - Right now it starts to sound, - maybe Japanese, - but it sounds good. - It fun and guess it. - People get this right away that it will be good and it sounds nice because the hose right, - it sounds really It filled him off when it when you said, - and then we could go. - If if it's a cheap hotel, - we could also mean affordable. - We could have the word in a different way. - Spell it, - maybe hotel and then chip chip. - But it sounds like sort of a tweet, - like something a bird would say So again, - birds here, - maybe like a tweet and see easier sort of easy to know toe recognize. - And then we could have let these people are. - If you had hammock, - maybe we could go. - This word which I believe means to drama Teoh, - go on a rampage. - But we don't really want to go in that direction. - But we can have it because it looks good right, - though. - Maybe like this. - Maybe people assume it's part of hammock. - And then for animals of the mission that begin, - maybe we can't really use this section. - So maybe we change it the colors. - So if they have bird and then Barrett and then what kind off colors the pair has maybe Aziz - your and then blew written like this. - And there is already a hotel chain with this in its name. - And so we could go, - um, - Hotel Zero, - right? - Because of the sea, - because of the sort of the calming aspect of the word of the color. - And then maybe the last one will go simple. - Plus relaxing is the simplex hotel. - Right? - So there we go again under 10 minutes, - right? - Let's just happy's against simple and very important. - Relax under 10 minutes we've managed to create, - uh, - pre much 15 or maybe even more. - Some award rejected more than 15 names for a brief for a hotel. - So join me for the last real case study in this video, - of course. 12. Case Study 3: A vacuum cleaner: - Okay, - so welcome back. - I'm excited to bring to you this final case study in this naming course, - and this is a big one, - but we'll do a product, - right? - No more APS. - No more websites, - no more hotels. - More like we'll do a real product that we should name. - So it was just set up. - Our more has. - Just see, - uh, - maybe we'll do this like this. - Usually want to have asthma. - Much spaces became for the initial, - far from where we actually talk about names, - the words that would be associate ID with the brand with the product in our case. - So let's just finish these off on. - There we go for this case study, - we've chosen a vacuum cleaner, - so we should name a vacuum cleaner that, - um uses steam. - It's sort of green in the idea that it's over. - Ecological for fixed nature uses teammates, - gets powerful on we should We should give it a name. - And again regarding the pricing, - it will be ah, - priced higher than other vacuum things. - So it's not a cheap vacuum cleaner. - Okay, - so let's just go ahead and start actually adding words. - So we've got vacuum right? - Right off the bath. - We've got clean, - We've got cleaner, - right, - as in vacuum cleaner. - And this is cleaner than the other things we've got maybe luxury. - The idea that they say perhaps a luxury will just have a question mark yer in luxury - product. - We have scheme right when we were. - Also could have is a house. - Maybe it cleans the car, - pets or carpet. - It doesn't have to be a house. - Maybe it's, - um, - building. - But then again, - if it's a house and people live in it, - it's a home. - We can also have a family. - I will add that. - Well, - if it's a family, - maybe they have kids babies. - Just maybe, - for we're already starting to figure some things out. - If you can't focus on the price and the fact that this cheap we should forward on other - things. - And if this family does have money to buy maybe a Dyson or a very expensive vacuum, - we should try to give them something else, - not not not features we will not focus on for the features. - Um, - it is on the beginning, - but rather more on a product benefits what this vacuum cleaner will actually bring for your - family So what? - What way will give you So I like the idea off for the other languages to have French. - So then maybe we could have, - let's say, - a clean castle, - because a man's home is his castle. - Right? - And then we'll have, - um, - the chateau, - right? - This is, - uh, - Castle and French, - I believe, - and then we could go shut the clean. - We could read this a different way. - I really enjoy this, - because again, - it's it's what the product does. - What it products brings you, - not what it actually does is not a product feature. - And then we could go. - Maybe because it's queens, - right? - With steam. - We could go, - um, - air and breathe on the fact that it's maybe safe. - It's a safe home for your kids to live in. - So maybe this infects as well. - And then we could go, - uh, - serv se faire, - which sort of sounds French again. - So I like this one as well. - Andi, - if you jump, - if you know this week we jumbled these two letters, - it will become safari. - So maybe people have sort of a a already a preconception of what it does. - Maybe they're going on on a safe trip and it's got the world every night. - So hopefully people will will focus on that. - And though on they'll see the benefit of buying it, - um, - we could have just more journal term life. - So maybe a safe life or a clean life and we're going to this face off ecological. - Maybe we'll we'll be closer to nature and the idea off green. - So we've got thes work with on. - Then let's see if we could smash a few things but the words together. - Maybe we choose vacuum and ecological and get sort of like maybe Vac vacuum and got Echo in - there could be an idea. - And then I was thinking about that's just put animals here. - You know, - the penguin really cures for their further Children. - Could have bear right mom there and so on. - I was thinking about the bathroom comics and how Alfred is the person taking care off Bruce - Wayne. - So maybe people could call it the Alfred and maybe sort of acute. - Ah, - pink vacuum cleaners for kids and babies, - especially it would be, - may be smaller but powerful and people would trusted. - And then for the misspellings, - you're gonna have to have these with it helps have more names here to choose from. - We could go out the H right free focus on babies, - and then maybe it's got great technology. - We could go baby check or maybe clean tech, - anything that this technology seems to have a current Asian that it's, - um it's not really about life. - It's It's more is in the cold spectrum. - So maybe not so much with the tech thing. - Maybe if it takes care of the babies, - we could go. - Not a sort of a baby sitter, - but maybe a vacuum sealer. - That Q. - Here, - just talking. - I will see what works in the end, - and then maybe we'll have the safe aspect and the nature will have nature safe on then from - nature, - we could go. - We could really expanding, - too, - not Naturists. - And then we could go natural rallies, - corral ish, - maybe even nature pick and again, - we're not really into tech because he will see what happens in yen. - Maybe if you focus on the clean aspect, - you could go clean. - If I as more of ah, - the domain name, - we could go the cleaning fire. - Estrogen ery one very specific things like people don't buy a, - uh, - Esposito document. - They buy a car, - they should buy the rest of the Alfred Wright's. - We want them to call it be something. - And then for misspellings. - Again, - this rub the rocky Oh, - and we could call it Super Queen. - That's much more cleaner. - Super. - I didn't hear so far. - Ah, - and then absolute. - Maybe I stay away from absolutes because it can easily be confessed it. - And it's not focusing on actual featured more on benefits. - So there we go. - Relieve Already have in under 10 minutes. - 15 free good names. - I like this one as well. - Um, - and perhaps this that it might be taken And the Alfred obviously, - this could be aware, - like if this is not a sort of something for for babies that they could use, - it could definitely used in that space as a a different brother. - So there we go. - This was the case, - the case of the number three, - and we'll go back to the computer now and actually improve on all of these case studies. - So are seeing a bit