Name Your Product in 60 Minutes | Sorin Amzu | Skillshare

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Name Your Product in 60 Minutes

teacher avatar Sorin Amzu, Digital Marketing Specialist

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

12 Lessons (1h 45m)
    • 1. Trailer

      3:03
    • 2. Create your first MindMap

      10:06
    • 3. Save time with these awesome tools

      10:31
    • 4. Secure the domain

      6:16
    • 5. Refining the names you've just created

      9:16
    • 6. The DOs and DONTs of Product Naming

      15:45
    • 7. The stories behind famous brand names

      5:21
    • 8. Refine and improve the names you've come up with

      9:16
    • 9. Outro to the naming course

      3:49
    • 10. Case Study 1: An app

      13:32
    • 11. Case Study 2: A hotel

      8:19
    • 12. Case Study 3: A vacuum cleaner

      10:14
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About This Class

Branding is all around - products, apps, websites, companies. Learn how create that killer name for your product, with a simple 3 step method!

Find out how to:

  • generate 15 names in under 10 minutes
  • create names that are recognizable, memorable and short
  • use a MindMap to organize the names
  • save money by securing the cheapest domain
  • avoid paying freelancers or agencies for coming up with a great name

Imagine naming your app and getting 1000s a downloads a day, because it was keyword-optimized and the name told the whole story!

Also get:

  1. Full time access to all future updates (guides, checklists, videos etc.)
  2. Three hands-on case studies showing you the naming process step-by-step

Meet Your Teacher

Teacher Profile Image

Sorin Amzu

Digital Marketing Specialist

Teacher

I've been involved in Digital Marketing for over 10 years. I've majored in Journalism and have written pretty much everything from jokes to stories, screenplays, books and product names.

The thing I'm most proud of is the 1-2-3 method, allowing people to generate great product names FAST. I'm passionate about creating content that empowers people do DO and BE more.

See full profile

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Transcripts

2. Create your first MindMap: - And is it your I'll be teaching you how to use a mind map and how the mind mapping system - works and why it's important to use it to create the name off your app or your product or - your website. - So what you see right here is mind meister, - one of the best in my opinion systems that you can create mind maps in. - It's free to again. - We will create a new mind map and I worry I will explain everything along the way. - So new mind map and then we get a few templates. - So we want a brainstorming cause we will do a brainstorming using a mind map. - So this is how it looks like. - And it is just perfect for what we need. - There are elements around, - but for now we will focus specifically on actually using the mind map itself. - So we these you shouldn't really bother with these the if what we want to do. - Our goal here is to have as little editing as possible because in brainstorming, - Daddy is to get your ideas out of your head and onto the piece of paper or, - in this case, - onto the digital slide is quickly on and efficiently as possible and just a few of things - here. - If you don't like this, - we can change it to a more darker environment. - For example. - So in the case off the app that we had the name for, - um, - more cups, - the name that I have chosen is a markup Fox and the way that I actually did that waas I - assigned domain. - So I knew that it was for Designer. - So we will just add designers here. - It's a very simple interface in just click or double click in. - You actually can edit this in this instance, - we don't need this arrow, - so we just click it and select the connection. - So everything is really pretty much dragon dropping so far. - You can click here so you can add things or remove them, - and right click actually shows you more options, - and you can create a map. - You can show details for all levels, - so there are a bunch of things that you can do. - Teoh actually organize the way that you are thinking about your name. - So one of the areas that we will focus on his designer and then we know that the APP itself - . - It will have to do with the markups. - We can just have mine cops here as domain. - We know that it's a, - um It deals with clients as well, - because the designers usually have clients. - So we have a client on, - We can delete one. - If we don't think, - uh, - we need that many. - You can change. - We can change this so I can just remove it If you know what I want to have the interface as - clean as possible. - They just mock up AP name. - So this is the whole idea here. - And then you can also add branches, - right? - If we have, - that's a markup, - folks. - Was the one that one. - And these are some of me. - The names that we've generated from these associated domain. - So we have these domains, - right? - In this example. - Three. - We can change the number of cure. - For example, - See 123 And this is the basic what we will be going into and again, - these could be changed. - You can delete these with. - You can copy this. - That's a we've got. - Ah, - more than let's see here. - Maybe there we go. - And we can have multiple branches. - Let's just go ahead and actually start creating the mind. - So four designer. - What words do we associate it with that so one could be a photo shop. - What else could we have? - We could have tools because we know it's on your stools. - You can have maybe, - uh, - notes that he's taking eso. - A lot of the things that that we will adhere is just Teoh really Get our head into how we - will connect all of these together to come up with something like this because one other - domain will be animals. - This is three much how I've come up with name and from here I came up with the way had - whale, - we had bear we had maybe cheetah because which was faster. - We knew that we wanted this to be fast and I've sort of Aditi's and random. - But then she knows if I drag it, - I can attach it here. - It's a very simple, - very clean their face. - You don't really, - and he can modify this moving around. - You don't really need to think about because the idea with mind maps is the moment you - start editing. - You're pretty much lost what you need to do. - He's actually get your ideas onto the paper as fasting and efficiently as possible. - You don't want to start editing. - This is not the stage to start. - Everything we've have, - we have these. - We can have this as a number four. - Let's see how we get that number four. - So, - while does the designer have or need? - Maybe she needs to collaborate with other designers. - Move and that, - um, - we'll move on to mock ups has just removed. - That's how we remove these. - There we go. - Just click this icon here. - It will remove the icon again as little editing as possible. - So for more cops want them to be interactive. - Perhaps we're talking about a wire frame because they are starting from a wire frame. - Why else? - Four markups. - We know that they're sort of fast on, - then ascending for that would be quick. - So mark ups shouldn't really take away that that long create. - Um, - what else do we needs? - Perhaps we need to update our mock up silicon at this as well. - What are some of the words associated with plant? - Well, - we know that the client and the zone hat should have a contract we know client based money - . - So let's just go ahead and go money or Faymann. - Uh, - what else could have praise? - Uh, - good half dollar. - Sort of. - All these idea just start popping up. - You could go well, - dollar markups dot com That could be that could be something or $99 markups dot com. - Already, - we're starting the process off action, - creating the names off the mains or products in this case for the thing that we are looking - for. - So this is how a typical mind map would work and the difference between a system and a - formula. - And we will talk about this in the next video regarding tools. - Now the finger should, - you should realize, - is having a system allows you to create diverse and unique names having just a formula. - For example, - if you add mega in front of things right or or fire or ah, - uni or things like that, - that just comes up with thing that sound formulate. - So I don't really encourage using a formula unless it's sort of the if you run out of ideas - or if you're not comfortable with using mind maps just yet, - even though it's really really easy. - So a system allows you. - A system like this allows you to create unique, - unique, - dying, - diverse ideas for your names. - While formula just makes the naming process really artificial, - this is much more organized, - and I'm showing this on a computer. - But I usually do this on a piece of paper, - and in the real life case studies, - I will show you exactly how I came up with the names on a piece of paper. - So thanks for watching this video and watch out for the next video where I give you time - saving tools. - I'll see you in the next one. 3. Save time with these awesome tools: - Welcome back and congratulations for actually getting this far in the course. - Now these air some off the cool tools that you can use to actually save times. - Remember, - the objective here is to name your apple your product Auriol website in under an hour, - so we should be using. - We should be using any piece of technology or website or tool that allows us to actually - save time with this system and this process. - So one of the first tools is named chuck name check dot com, - and what you can actually use as well is no one that calm. - And what this these two tools do is they allow you to check whether or not your user name - or rather your name is available on multiple social media plaice ups. - Why is this so important? - Well, - imagine if I had gotten the name mark up. - Fox right, - and I had the domaine dot com, - and then I wanted to get facebook dot com slash markup. - Fox and I realized someone had already gotten that, - so that wouldn't be or I could get the Facebook, - but I couldn't get the Utah aboard a blogger or the war press or whatever. - So we should be using this sort of the moment. - We actually get our semi final name in place, - so the way you use it is actually pretty easy. - You type in your user name here or name. - So let's just go with markup Fox and you click check. - And what this does it? - Actually, - not only does it look for your your name or on social media platforms, - it also gives you suggestions regarding the domain. - So market folks that sisi that us these are available. - The ones that are not available are marked as red. - So, - for example, - I can't get lengthen the lengthen user name market, - but I can get it on pretty much everywhere else. - So it's a Facebook, - YouTube, - eBay, - Twitter rights of Twitter and YouTube in on the Facebook. - Those are pretty much the big ones that I'm interested in work. - That's Pinterest again. - I don't really care about my space. - It's not a space I'm competing daily before. - I'm not really sure what that is. - Delicious. - It's fine. - A dribble dribble would have been important because for this, - for this type of that, - for mark ups and wire frames and such this would have been great to actually have. - So it's a bit. - It's a bit too bad that we can't have it, - but we can have. - We can probably have markup Fox app. - This is the trick that I've shown you in the previous one of the previous video. - So you you can just add things at the end. - We can already see that we've wow it, - Mrs Surprising Markoff, - Fox APP Is David on dribble as well? - This is why I did not expect that. - Let's try just out of curiosity markup Foxley on its It's taken, - So I'm not sure if this is still working. - Perhaps there's another I sort of doubt that they've taken this, - but and you can see that it's really useful, - like in the matter off sort off seconds, - really, - it manages to get all of these information. - You've have all of these in place, - and you can go register them right away. - So no one dot com those does pretty much the same. - Let's try with Marcus Fox. - So again, - in just a matter of a few seconds, - it not only gives you the ones on social media, - it also gives you a common domain ing so and you can also get a trademark, - which is interesting and only cost you 1 58 plus 3 25 and so forth. - You can also have no actually known that comics you create complete sign up off a lot - profiling for right on the top 25 most essential popular social media websites, - and it costs about $85. - And if you want to go on 300 media cited coasts Scandal $29. - So you can not only save time by just searching for these because, - as you can imagine, - if you would go well in the blogger and even etc. - I need the FOURSCORE, - for example. - You'll have to go to each one of these and actually complete them and confirm the other - since over. - It would take a lot of times with $85 if you have the patient's reaction, - just go to the process off. - Quicken purchases essential planets so far off, - and you have trust in the fact that your your name is is pretty good, - that you will make money from it from the Apple Product website then it's not a problem to - actually use this pricing. - So these were the first sort off two tools that I wanted to show you. - The next one is a name boy dot com, - and what this actually does is a complementary up to the one that we were using for mind - maps. - So, - for example, - if it would go Teoh mark up and we will enter it here in the primary words section, - and we can have hyphens and perhaps rhymes. - And then the secondary word is optional. - So it would click on go name, - boy, - go. - And it will actually go and search for names that we can use for our dough means. - So what do you think? - What did it find? - So mark up now, - this is interesting because I wasn't thinking about this. - If we go back to the mind maps we were we were thinking about quick and fast. - We were really thinking about now. - So this not only saves you time, - but it also gives you more information. - More idea, - isn't it into what you could have? - This is interesting quick markup because we were thinking about it, - but not really writing it as such. - So this Mrs this is good. - I'm happy it gave me this on the rest are sort off hit or miss, - I guess Trouba mark up. - I like this idea. - Perhaps without the dash. - Andi, - you can sort of by them right from here. - Mark up now I Likas well and then these are sort of mix both things And he told you this is - the domain is taken this we don't know the availability. - You can register this This is available so pretty much All of these are green and you can - also try Spartan and expiring. - So a great tool to use Very simple, - very straightforward And it gives you much ah, - deeper understanding of what you could have And it saves you time when you're searching for - your name. - The last tool that I want to talk about these this one, - it's called the vomit are I believe it's called. - So it's sort of the same his name would with you do have words that they give you for - example wept to point a words right? - Flip gabble If snap um parts like my cross right colors You could have gains before you - could just add your own right that I want Mark cops I want wire frame, - maybe clients, - maybe designer. - Right, - Have these and then what it does It combines thes sections. - It's the columns. - So these are the beginnings and the endings. - Maybe we want things around hardware. - Maybe not This don't really sound that well tech stuff that they think a wire We're not - sure of the results. - Let's just click Combine on what? - This thus is again. - It gives you domain ing suggestions so you could use this for your actual name. - But we do know that the finality of this, - the final objectives will be to actually get a domain. - So we've combined this right? - And it It said the 25 names for Romanians are available, - and then 23 are actually taken. - So looking at this markup cast is interesting market Vigia again, - Michael feed like a fire. - Mkapa Mark Apology is interesting. - This could be this could be something interesting. - You can register it from named Chip, - right or go that you're such and you can add it to a scratch pad which is actually a way to - organize your all of these domains. - And while do we have markup where markup wear makeup works this could work. - This is an interesting, - interesting name. - Why our friend Fire. - Where from? - Feed on, - then serve the one client and desires seem to be pretty much all taken. - Designer Digital. - Our client technical double t Not really. - Well, - for for the mains designer span, - it's interesting. - So again it saves you time. - It gives you, - uh, - many more, - many more ideas that you can use and it's really simple to you. - So these were all of the tools that I use to actually organize and get more ideas and - really get the flow going into creating names with products and websites on so far So - thanks for watching this video and I'll see you in the next one. 4. Secure the domain: - all right. - So now that we have our name for our app or a product or a website and so forth, - we need to make sure it's actually available, - because until now we've only been sort of thinking about whether or not it's it's that we - can actually use it. - So whatever, - command his name cheek dot com because it as opposed to go that it it doesn't really offer - all those up cells and cross cells are if you're just looking forward, - the domain name, - if you already have hosting this is this is really good. - One of the options that we were thinking about for the mock up sap was this up. - Later, - with E, - they will just click search. - And not only will we get, - ah, - these options for the actual domain because we were just searching for updated to see where - it would be available so obviously dot com or that it would be preferred. - But then it also gives us multiple other domains who can click Seymour. - We've got W. - I'm not sure what that is that I owe. - That is starting to get pretty popular, - but as you can see, - it's it's pretty much the most expensive off the bunch. - The cheapest one, - I believe Waas, - that's us. - And you. - You do need a US presents for registration. - And there's the S Ah, - on And so there are some some limitations and you can do some tricks with these domains. - For example, - if you goto s i d that Yes. - They used to have these This with slides. - They have it as s r l I d. - That Yes, - it was nice. - Now I it seems, - Is it really rex the dot com? - She could do a few things with these again. - That I am is pretty cheap. - Um and it also gives you suggestions for your actual name. - If you're if you're not really into update er itself, - you could go my update our or best up later. - Super. - And so far you could use this. - I've seen companies and websites and the products use these successfully so you can and - going back up. - We can see that for the ones that we actually were looking at the abductor dot com we can - make an offer and this will take us to another site. - Domain agents. - And what they will do is they will actually try to contact the owner off that specific - domain, - right? - So you can open a negotiation for for $95 you could obviously offer $1000 if you really - want the domain, - and they will make the guarantee that the offer will be presented to the domain owner. - Things guarantee comes with an asterisk, - so they will try to Really, - they will use any and all means to reach the the owner of the domain. - If they will not succeed, - then they will offer a free credit from making offer on a second domain name. - So thesis, - sort of. - Ah, - if you really stuck to the name it's not. - You can use one off these. - What you could also do is add app that a T end so you could go. - But for app, - this is their domain that they use. - It's not. - You shouldn't really thinking terms off. - This is the brand. - This is what I'm always going to be, - so people know this as buffer, - but it is an absolute it's the domain name is buff. - Buffer app dot com. - So it's not a problem if you if your domain isn't available here, - you could go. - You can be creative because this is what it's what it's all about. - So the next thing I want to talk about is whether or not we want to get another domain - which would have bean a mock up more Copley eso that l y and could go to register that l - Why service by Libyan Spider. - So I guess that makes it a bit legit. - I'm not sure on dso they've got all these domains that you can register And for me, - a market that l why was was the one that was really compelling. - So again really simple. - Just search here, - you you've had your extension selected and then we can can see it's available. - The price is a bit much a bit more than I would have liked to pay for its 75 1 year and - then $675 for seniors. - There's sort of a discount on that, - as opposed to the $9.0. - R. - $10 or even the What was the most expensive one Waas Ah, - because she was something around 60. - I believe I am not Yes, - So the the i O That was the $60 a year, - and this one is 75. - So it's even more than that. - But so way have to be really creative in the way that we use the our our domain names. - Um, - these are some examples that you can actually use. - Uh, - so good luck with actually registering your domain for your app, - for your product or your website. 5. Refining the names you've just created: - we've looked at how, - actually create our mind map on a piece of paper. - So we've got the brainstorming part, - the let's go to a hat and move on to the next part of the process, - which will take us to refine our list of words. - So what I've done here is I've gone back to mind, - meister. - And as you can see, - I've added most off the words that we were thinking about in our actual process on paper, - and we will see how to actually refined. - They used to come up with new and better names. - So I've got the categories here that we will sort of join together. - So there's the animals in the other languages. - There's the category off generic vacuum right here, - so things associated with vacuum. - So we've got steam and clean and stare out. - We've got things related to homes. - We've got a safe home. - We've got house with government party. - We've got maybe a castle or the idea of a castle and then protection for the family - category. - We've got kids. - We've got Children. - We've got the words, - but the words together for a luxury. - I felt like it. - This came up this this idea. - So we have. - We have gold and platinum and Lux and lavish and deluxe. - That is So we didn't really go into this so hard. - I actually come up with these and maybe other ones here. - Well, - I use a few other tools, - so let's get into them. - So gold and platinum, - obviously pretty easy to get an idea, - something that most people think about when they think about luxury. - Let's go ahead and come up with our our first goal. - This is nice translator dot com and what it allows us to do it is actually translates into - multiple languages at once. - So we go here, - Toe adds translators, - and we just click the ones that that's had melt ease and the Lithuanian, - perhaps way click done when we're done. - And let's look for the word luxury and don't even have toe click, - enter or hit enter in automatic. - It's searches for the word. - So brother of the bad, - we've got some some good ones. - We've got Lux, - right? - So this is sort of where I took this one right looks and then we've got Lexus, - which is interesting little luxury, - a pro Bangla look so Alexe, - which is interesting. - Luger sang strong. - So these are things that you might have not fought about in beginning, - but it helps us to actually move the process further next. - The next goal is the source the zaurus dot com. - So again looking for luxury. - And it's got a nice ladders here so we could go Well, - I'm interested in a bit of complexity, - and then it will just highlight the words that are the most complex rights right off the - bat. - We've got all of them. - If we go into a bit further, - we got opulence with got bliss, - which is interesting frill, - which is a nice short world splendor, - which has come patients associated with it with which is nice. - And we can search for pretty much all of the words, - the free search for home. - We don't have to quick under here. - It will search for a family and central and native at ease, - homely and again because we're thinking about luxury things inland. - It also gives us on the names words related, - so dwelling again. - Not something we were thinking about, - but great great idea eso a lot off a lot of power with the store. - The next one is snappy words, - and it's a free visual online dictionary. - So if we look for home, - it will actually give us things associated with that without words and those off these - words, - right? - And got dwelling more on that. - And it's a very simple and easy tool to use. - And it gives us all of these sort of markers toe. - Let us know what these actually mean. - Opposes Regional Main pertains to attribute this. - Also, - we've got home off homes, - home plate, - uh, - homeplace, - nursing home living room family redeye net. - Cliff dwelling. - A lot of wars associated with weekend search for luxury as well, - and we'll see what what comes up. - You've got self indulgence. - You've got luxuriate wealth, - a lot of a lot of words as we can just go back to our mind map. - Let's just add wealth. - We could add them. - Ah, - here. - What about the next door? - This is the Miriam Webster Dictionary. - And again we're searching for luxury, - and it gives us, - um the definition of it. - We've got synonyms. - We've got examples. - We've got origin. - We've got anti names are really, - really fast. - Way to actually get more words into your and your mind map. - You could actually try finding new new names. - Another one is rhyme zone, - and it sort of sounds for pretty much the same from From media web, - sir. - Comfort Deluxe. - This is where I've added the locks in low vision and looks into the intellectual mind map. - So it's good when going back to it. - I was thinking about what are some of the animals associated with being a protective - mothers or or family? - So I just wanna had an answer for protective Mother. - So came up to this article by the Mother Nature Network and lioness. - That was interesting. - The lion s was, - um, - one of sort of the more mean I mean mother. - So I did it here and then combining it with the idea of lavish. - I came up with sort of the first your name with which was 11 iss, - right? - The lab anus, - July 4th really sounded like something that was a part off. - Ah, - part of a part of a home, - something that was protective. - So that was That was I was hoping that would be That would be the meaning of it. - Going back to the idea off home and castle. - If you go to the translator again, - let's just search for Castle. - And my process here was dead. - Yeah, - that we a nanny is something that protects Children and takes care of them. - And there's there yet off this French nanny, - perhaps So I was looking at French names. - Eso chateau is our French for Castle. - And then I was looking for protection. - So servant idea of protecting your home and protection in France. - He is just perfection. - And then I came up with my my new name, - Pro Shut Pro Shut. - So it was not crochet. - They would have an accent on the and every mean protection for your chateau, - right? - For protection, - for a castle for your whole and then the last name that I came up with wars from. - I believe we were searching for safety or just let's go look at protection again. - So I was just looking to live through this list of names and I came up with this Polish or - crony or I'm not sure how to actually, - really. - But then okra, - So song that sounded something like it was different. - I like the idea Off off always is sort off to me as a, - um, - as the way we write it is something that is together. - So I enjoyed this idea had two O's and it sort of filled your mouth when you said it was - nice to pronounce so then and then combining it with the luxury of luxury, - right to put luxury protection. - This was the meaning behind it. - So I came up with the Oakland. - They looks so that was the name off the vacuum cleaner that came up. - So this is the whole process off refining. - You would get your ideas from the paper to this mind map. - You can start with my mom, - but I feel it distracts me because I'm on the computer and sort of notifications could pop - up. - Or I would focus more on maybe getting this a specific color or making it boulder or making - a bigger and so far, - which is not the point. - The point is to get your ideas as fast as you can on paper and then toe actually refine - them. - This process could take any more from 22 further minutes. - You could take a Knauer. - It's in the beginning. - At least it shouldn't take longer than that, - because then you're just sort of pulling the strings and sort of thinking off stuff that - shouldn't really matter. - The process of naming should be should be fast and efficient. 6. The DOs and DONTs of Product Naming: - So let's talk about the things that she should be doing and the things that you should - avoid when thinking about naming your product or your app or your website. - So number one. - You should definitely keep it really simple. - And let's look at some examples. - Gmail. - Well, - what does that stand for? - Google Mail. - But they don't overthink the process on the naming of it. - Good go right. - Good company. - It's a weather app that helps you build a better company. - A good company again. - They've played around with the domain name. - It's really, - really simple. - The American Red Cross, - right? - You know what it stands for, - And the branding really helps with the law on everything. - Again. - Really, - really simple. - Puma. - You would associate a puma with sort of a speed and agility and their name. - Just serve is just that. - It's not a Puma athletic. - It's not serve anything complicated. - It is very simple, - and obviously Apple, - even though it doesn't have anything to do with computers. - It was named Apple Computers in the beginning, - but then it sort of the naming of the branding of the sort of evolved so you don't really - need to have the computers and the end. - People just sort of notice it, - and they know what it stands for. - But Apple is is simple, - and their products are simple. - You should be very specific when you're a naming your your app or product or website. - Quick office for an bird and just right off the bat. - And this is what we're actually talking about. - People know what you're selling just from the name, - so you know it's for Android. - So it's not for iPhone. - It's It's not for something on the Web, - right? - And it's an office suite, - right, - cause it's right there in the name. - So you expect to have their built to adding docks and excels. - And the four points and things like that, - and it's quick or other. - It's it's a name, - but you get the implication that it's it's faster and it's quick, - and it's for Androids are right in the name. - People know what you're selling. - There is no need for a slogan or tagline or a description or an explanation. - People know what you are selling, - and this is exactly this. - The point off this entire course, - the next one. - I heart radio, - So if you do love radio, - you will be using this app. - Presumably, - it's not called. - I enjoy music. - Sometimes it's it's very specific about what it does and who for 100 push ups, - and this might seem sort of a bit too simple. - If we're looking at the actual name, - it's a product. - It's, - Ah, - combination. - I believe on web up and application on your phone, - which helps you get to do 100 push ups in a matter of months. - And so this is you might think of it as too simple. - Oh, - I could have followed by. - There is no sort of big thinking process behind, - but that's that's the point that you shouldn't really spend all this time thinking about - the name. - If your APP does this, - why not name it for what? - The benefits that it brings the audience right? - So we're thinking about how to name our product in our in 60 minutes, - and this is one of the results that you could have very simple, - very strict for over a specific. - You should make it easy to pronounce for people. - If you're building sort of a name that is a compound me or if you're just fought off - something. - Just make it easy. - Easy for people to actually remember them. - Pronounce it so Gap. - I don't know any other way to pronounce it. - It's not gay. - Get DP is not. - There's no accent. - There's no, - uh, - other ways of of actually saying it. - Ben and Jerry's. - And sure, - you could argue that it's called maybe something else in different language. - You could call the Jerries the years or something like that, - but it's very simple and easy. - Porpora pronounce, - especially the Ben. - I don't know another way toe call a bench or read it trail. - Oh, - traveler is, - ah, - great app for product measurement. - Oh, - our project management again trail. - Oh, - it's easy to say the way you really it is actually the way you say it. - So it was no big confusion there. - Number four. - You should make your your name meaningful. - The things that there should be, - some some for processing toe watch we're actually doing. - And what are the benefits and for what audience? - So I love this name. - Five guys burgers and fries and I like the first thing I like is the fact that it rhymes - right guys, - fries and he talks about the history and the brand itself, - right? - What they do. - So there's it's a family, - this five people involved and they do burgers and fries. - I mean again it. - The name actually sells the product. - You know what they're selling right off the bat. - And sure that the problem with so I scream and other things. - It's a fast food place, - but the basics are workers and fries, - and it's it's simple. - Why not make it meaningful right off the bat from from the name amazon dot com? - This works better if you're if you look at the logo. - So there's a There's a narrow from the A to Z, - and this is basically implication that they pretty much have everything right, - and he could buy pretty much anything on their on sort of the name. - And the The Amazon is a pretty big place. - So again, - you with the moment you hear it, - even though you know nothing about it in the moment you see the logo you could sort of - together on idea off what they actually do. - The ring The Ring is a magazine and website, - all about boxing and sure that the ring could have a different meaning, - right? - They have multiple meanings. - But in this case, - and the branding again, - the logo really helps with the way that it looks right. - The shape of the are sort of forms the beginning off a circle. - And you would know that from the name, - right? - It it is all about ah, - boxing number five. - The last thing that you should actually do and think about Aziz an important thing is be - authentic. - So if you are giving things out for free, - you should maybe have your app say that right? - Right off the bat. - You should try to avoid being being sort of ah, - scamming like $3 dot com if you're not actually giving away from dollars or or having some - some sort of ah service or a network where you would provide that service. - So the dollar store, - well, - it's it's a store and stuff in it costs a dollar, - so why not call it dollars when they added the great Canadian beforehand to sort of - differentiates itself for from other similar type off stores, - the next one last past and this works on THESS works by itself, - but it also works better when we have a tagline or the slogan of it, - which we would be. - This is the last pass we'll ever need to memorize or toe. - No. - So in my experience, - using the product, - it's, - ah, - path for management app. - It has bean through like that. - What they're saying is, - it was true. - I only needed to remember this. - This password and all my password were single, - rather completed or fill in and things like that. - So, - yeah, - it worked. - And they were being authentic about how the product impact people's lives. - Allrecipes dot com Even though they do not have all the recipes in the wall and probably - will never have all the recipes in the world, - their mission is to gather all of the recipes in one place, - so they're being authentic with their mission. - So let's focus on some things that you should not be doing when when naming your product or - a a rap website, - so number one would be don't focus on foreign meanings yet, - or farming's off the words or the domain and things like that. - One of the cases when Serie came out, - it was called Shiri in Japanese, - which meant asked. - This was sort of a big deal when it came out. - It's sort off was not really true. - Was more of a new intern, - your urban legend. - The fact was that they were not really pushing for the for the name Siri in Japan or Asian - markets, - and there were not actually translating it. - So it was just supposed to be read as serious. - So there was not really a problem there. - The Chevy Nova a car which in Spanish No vitamins doesn't go. - So that would have meant that Oh, - people wouldn't buy it because off this name and people would associate it with with this. - But again, - a number legend. - It wasn't really ah, - such a big deal in in those foreign markets, - especially since people don't really a desiccated o r take things apart. - They would see it as as an over as a as, - ah, - name, - right. - They wouldn't really think about the meaning of it. - So you shouldn't focus on foreign meanings yet, - especially if you're just starting up with name your product. - It's something small and private. - Maybe, - um, - there is no reason to focus on this yet to focus your time and their energy in your in your - money. - Perhaps you should really focus on your product being a great product for people, - bring benefits to them through their lives and having excellent customer service. - Number two. - We talked about you should you should being a very specific, - which you're naming, - but it shouldn't get too specific. - So these are some examples off cases when where I think being too specific sort of hurts - them in the long run. - So this is cheap SSL security where you can get an SSL security of certificate and it's - cheap. - So they have sort of, - ah, - deals with partners, - you get a cheaper. - The problem here is that it doesn't really allow them to grow any further. - So if they would have maybe some deals on the antivirus are anti malware. - They wouldn't really be able to package them there because their domain name is chip passes - all security. - So I would have liked it if they would have sort of tried to have it a bit more generic eso - they could grow and again the same applies to notebook review, - even though for s your purposes. - This is a great idea. - I feel like they're boxing themselves in into a corner on their part of a bigger network. - The bigger network has websites like Let a preview and then smart for me view. - I would have liked more if it was just a bundle of awful these websites and you would have - a brand name for all of them. - Then the notebook or laptop or a smartphone. - I would just be a category Calgary and in that bigger website Andre APP Review Again very - specific. - Perhaps it's great for ASIO purposes, - but warning what it does. - It boxes themselves in because if they want to do perhaps and perhaps, - or blackberry APS or iPhone APS review, - they can't really do it with this domain that can really have android app. - Review dot com slash iphone Like it doesn't really make sense. - So again, - it would have helped. - They would have, - maybe at APS reviewable while ABS reviewer just have a brand name in itself. - Number three don't really. - You shouldn't really forget about the wording, - right? - Just you should take a few minutes. - Not largest a few minutes to think about how the words really couple together or how the - domain name really were So this is an example of a technology company, - and they have a service there which also was name off the domain, - which is, - I see, - scrapped, - Right? - So it's about recycling. - But the prom with high this crap is it's good. - It could also be Read it. - It's cracked, - so you don't want this to be associate it with your company. - Another one is teachers talking, - and this is a place where teachers go and they gain additional knowledge. - The problem with this sort of a name or domain name is it could also be read as teachers - talking, - which again, - don't want disassociated with your name on your or your product or your app so you could - add a dash to it. - Or you could just sort of words differently so you wouldn't have problems with it. - Number four you're shouldn't shouldn't be provocative for no reason. - Adam and Eve eyes a company that sells adult products and toys, - and so that their name Adam and Eve is provided. - But it is because they are selling ah specific type of product so it does work for them. - Um, - on the other side, - there is this app that ended up being banned, - which was called the shop to Megan Fox out. - And so this was this was a bandit for partial nudity in the app itself. - Just trying to be provocative to get, - like, - dominoes and people. - Teoh actually look at Europe is not really a great idea. - When you're when you're naming your app, - right, - you could have it as as I make it Megan Fox and things like that. - So I don't really I don't really suggest you being provocative If if your company doesn't - actually, - Uh oh, - that thing number five in the last one, - you shouldn't rely on Fats. - And then then there's a Asterix, - unless that is the whole point. - So fats are things that are fleeting, - right? - There's maybe a something that is going on worldwide, - like the UK right? - When the year 1000 came along and there were all these absent websites and articles and - things like that. - But guess what? - Like that sort of went away. - You couldn't call it took a security next year like it didn't really make sense for people - . - And another great example is the World Cup 2014 in Brazil, - right, - people calling it or integrating World Cup in Brazil on things about in their app, - name and even added us had something of that sort. - But then, - about a year later, - or even, - maybe a week or a month later, - after woke up, - no one will will actually remember it or care about it. - So if you're naming an app that you wanted to last for four years and years to come, - don't rely on Fats. - So this was the whole video about, - uh, - the intro off this entire course and go ahead and skip to the next video and will be - talking about the history off some off your favorite and some of the famous names in the - world. 7. The stories behind famous brand names: - welcome once again to this course, - where you will learn how to name your product or your app for your website in under 60 - minutes before we actually begin and going to the process of it. - And we'll learn how to create our first mind map and then use those created names and then - refine them and get on the main before we actually do that. - Let's take a look at the stories behind famous brand names, - so the 1st 1 is tumbler. - Could you guess what that means? - Tumbler is actually Sasol in Irish, - which means in life in English. - So it's representative for for what? - It is where you share things from your life on this blogging platform. - So let's take a look at the next one. - Samsung. - Well, - this is a evolution off their logo on bond. - As you can see, - there are a few similarities between the 1st 4 ones. - Let's take a look what they actually mean. - So Sam means three sung means stars in Korean, - so it basically means three stars, - but it actually means big and powerful 100. - Some single means big and powerful. - Next one. - Acer. - Well, - this is sort of a good one because they is, - you know, - they build laptops, - and some of them are very thin and light. - So a sermons sharp, - acute, - able and facile in Latin. - This is an interesting one. - This is what I was shocked when I was researching this myself. - So Canon wasn't originally called Cannon. - It was called Quan on, - Okay, - with a K and W and the gentleman you see there, - Gloria Yoshida was one of the founders off problem, - and it actually stood for the Buddhist goddess off mercy. - And it was also representative off what they were striving for, - which was excellence in camera technology and optics. - Next up we got Sanyal, - which again is known for its A camera equipment right now. - But they used toe pretty much build anything from, - ah, - radios to high tech toys and Sanyo means three oceans and referred to the Atlantic to - Pacific and the Indian Ocean. - And what that meant was that they were thinking about how their products would be disparate - around the world. - Who bone to the letters distribution. - Well, - this is a zoo, - a word that means humanity to others, - which is interesting. - Yahoo! - Well, - Yahoo has uninterested story the founders behind it had the different name, - but they really enjoyed Jonathan Swift going for travels. - So they named it after that, - which is an acronym for yet another air article, - Officious Oracle. - But they also enjoyed the definition off Yahoo, - which was rude and unsophisticated. - Kia Nokia is sometimes hard to pronounce, - but what it actually means well, - the I and the K stand for the initials for Ingvar Compact, - which was the founder of the company. - Then the e sense for um carried the farm where he was living and then the A was comforts - Home Village on This is Siri So Siri. - We now know it as Apple's voice technology, - but it was actually a company that they purchased. - And Syria means beautiful woman who lead you to victory in Norwegian. - But there's also on an interesting side story. - One of the developers was expecting a child with his ah wife, - and if it would have been a girl, - they would have named it Siri. - But it was a boys of the name is Marcus, - but they named a company, - Siri, - And so the last one is a Lego, - a toy manufacturer and what they what they stand for well like like gut in vanish is play - well in And let's finish this video with one question. - Knowing all of these interesting and cool, - if sometimes funny stories behind these names I want ask you What does your product name - evoke? - So coming back to the next video and we'll talk about how to create your very first mind. 8. Refine and improve the names you've come up with: - we've looked at how, - actually create our mind map on a piece of paper. - So we've got the brainstorming part, - the let's go to a hat and move on to the next part of the process, - which will take us to refine our list of words. - So what I've done here is I've gone back to mind, - meister. - And as you can see, - I've added most off the words that we were thinking about in our actual process on paper, - and we will see how to actually refined. - They used to come up with new and better names. - So I've got the categories here that we will sort of join together. - So there's the animals in the other languages. - There's the category off generic vacuum right here, - so things associated with vacuum. - So we've got steam and clean and stare out. - We've got things related to homes. - We've got a safe home. - We've got house with government party. - We've got maybe a castle or the idea of a castle and then protection for the family - category. - We've got kids. - We've got Children. - We've got the words, - but the words together for a luxury. - I felt like it. - This came up this this idea. - So we have. - We have gold and platinum and Lux and lavish and deluxe. - That is So we didn't really go into this so hard. - I actually come up with these and maybe other ones here. - Well, - I use a few other tools, - so let's get into them. - So gold and platinum, - obviously pretty easy to get an idea, - something that most people think about when they think about luxury. - Let's go ahead and come up with our our first goal. - This is nice translator dot com and what it allows us to do it is actually translates into - multiple languages at once. - So we go here, - Toe adds translators, - and we just click the ones that that's had melt ease and the Lithuanian, - perhaps way click done when we're done. - And let's look for the word luxury and don't even have toe click, - enter or hit enter in automatic. - It's searches for the word. - So brother of the bad, - we've got some some good ones. - We've got Lux, - right? - So this is sort of where I took this one right looks and then we've got Lexus, - which is interesting little luxury, - a pro Bangla look so Alexe, - which is interesting. - Luger sang strong. - So these are things that you might have not fought about in beginning, - but it helps us to actually move the process further next. - The next goal is the source the zaurus dot com. - So again looking for luxury. - And it's got a nice ladders here so we could go Well, - I'm interested in a bit of complexity, - and then it will just highlight the words that are the most complex rights right off the - bat. - We've got all of them. - If we go into a bit further, - we got opulence with got bliss, - which is interesting frill, - which is a nice short world splendor, - which has come patients associated with it with which is nice. - And we can search for pretty much all of the words, - the free search for home. - We don't have to quick under here. - It will search for a family and central and native at ease, - homely and again because we're thinking about luxury things inland. - It also gives us on the names words related, - so dwelling again. - Not something we were thinking about, - but great great idea eso a lot off a lot of power with the store. - The next one is snappy words, - and it's a free visual online dictionary. - So if we look for home, - it will actually give us things associated with that without words and those off these - words, - right? - And got dwelling more on that. - And it's a very simple and easy tool to use. - And it gives us all of these sort of markers toe. - Let us know what these actually mean. - Opposes Regional Main pertains to attribute this. - Also, - we've got home off homes, - home plate, - uh, - homeplace, - nursing home living room family redeye net. - Cliff dwelling. - A lot of wars associated with weekend search for luxury as well, - and we'll see what what comes up. - You've got self indulgence. - You've got luxuriate wealth, - a lot of a lot of words as we can just go back to our mind map. - Let's just add wealth. - We could add them. - Ah, - here. - What about the next door? - This is the Miriam Webster Dictionary. - And again we're searching for luxury, - and it gives us, - um the definition of it. - We've got synonyms. - We've got examples. - We've got origin. - We've got anti names are really, - really fast. - Way to actually get more words into your and your mind map. - You could actually try finding new new names. - Another one is rhyme zone, - and it sort of sounds for pretty much the same from From media web, - sir. - Comfort Deluxe. - This is where I've added the locks in low vision and looks into the intellectual mind map. - So it's good when going back to it. - I was thinking about what are some of the animals associated with being a protective - mothers or or family? - So I just wanna had an answer for protective Mother. - So came up to this article by the Mother Nature Network and lioness. - That was interesting. - The lion s was, - um, - one of sort of the more mean I mean mother. - So I did it here and then combining it with the idea of lavish. - I came up with sort of the first your name with which was 11 iss, - right? - The lab anus, - July 4th really sounded like something that was a part off. - Ah, - part of a part of a home, - something that was protective. - So that was That was I was hoping that would be That would be the meaning of it. - Going back to the idea off home and castle. - If you go to the translator again, - let's just search for Castle. - And my process here was dead. - Yeah, - that we a nanny is something that protects Children and takes care of them. - And there's there yet off this French nanny, - perhaps So I was looking at French names. - Eso chateau is our French for Castle. - And then I was looking for protection. - So servant idea of protecting your home and protection in France. - He is just perfection. - And then I came up with my my new name, - Pro Shut Pro Shut. - So it was not crochet. - They would have an accent on the and every mean protection for your chateau, - right? - For protection, - for a castle for your whole and then the last name that I came up with wars from. - I believe we were searching for safety or just let's go look at protection again. - So I was just looking to live through this list of names and I came up with this Polish or - crony or I'm not sure how to actually, - really. - But then okra, - So song that sounded something like it was different. - I like the idea Off off always is sort off to me as a, - um, - as the way we write it is something that is together. - So I enjoyed this idea had two O's and it sort of filled your mouth when you said it was - nice to pronounce so then and then combining it with the luxury of luxury, - right to put luxury protection. - This was the meaning behind it. - So I came up with the Oakland. - They looks so that was the name off the vacuum cleaner that came up. - So this is the whole process off refining. - You would get your ideas from the paper to this mind map. - You can start with my mom, - but I feel it distracts me because I'm on the computer and sort of notifications could pop - up. - Or I would focus more on maybe getting this a specific color or making it boulder or making - a bigger and so far, - which is not the point. - The point is to get your ideas as fast as you can on paper and then toe actually refine - them. - This process could take any more from 22 further minutes. - You could take a Knauer. - It's in the beginning. - At least it shouldn't take longer than that, - because then you're just sort of pulling the strings and sort of thinking off stuff that - shouldn't really matter. - The process of naming should be should be fast and efficient. 9. Outro to the naming course: - Congratulations, - guys. - This is the final video in this course. - You have finally made it to the end, - and you should be really excited about having learned all of this information and the - mentors and the process for you to go ahead and actually name your product in 60 minutes or - less. - I want to do a quick recap before I leave you off. - So first thing with talked about is how to actually come up with a lot of names, - right? - So the process off brainstorming and how you should actually quickly and efficiently get - the names out of your head and onto paper and then use those names combined them, - couple them and use a method to actually structure them so you could have good names, - a good list off names in a very short amount of time. - And remember, - in the beginning, - it will probably take you 22 further minutes. - It shouldn't really take you longer than that, - because you're losing the enthusiasm, - so it will take you a long time in the beginning. - But then, - once you get better at this, - it will end up taking much less than that. - The second process is you should refine the names, - the list of names that you found in the first step. - So using the tools that we've talked about to actually translate the words, - or maybe a couple of the words in in different ways cut out letters that you don't need at - some letters that you you might want to use. - This process is very important because the naming process does not. - And once you have that list from the brainstorm, - it should continue with this refinement process. - And again, - it's a, - uh, - process that shouldn't take you a lot of time. - But in the beginning, - it will it take you longer because you're thinking off a lot of ways, - a lot of things. - But if you think about what you should be thinking about and what you should be not - worrying about what I've done, - a video on the news and the don't right in the beginning. - If you focus on Lee on the things that actually matter for your name, - that you should have a quick and efficient way to actually refine the that list of names - the last step, - so it's just a three step process. - The last step is actually how to secure the name. - We're not just talking about a domain name. - You should all also be thinking about social media. - So Twitter and Facebook and whatever social Media Channel Channel is right for you and your - product and your business. - If your business is not really visual, - that you probably shouldn't be on Pinterest, - that's just does just my opinion. - So securing the name is the last part off this process, - and I just want to thank you for taking this course. - It's been, - ah, - hell of a right for me. - It's been exciting, - has been a lot of fun creating this course and actually shown you the case studies and the - stories behind famous brand names. - What you should be doing further is there is a discussion step and you can ask questions. - You can talk about specific items that my mom you might have missed or you might have not - understand completely on, - and I'm also available at also starring at gmail dot com. - Want to finally congratulate you for coming this far and I wish you all the best naming - your product 10. Case Study 1: An app: - so welcome to this First Case study will go hands on for this. - This is just a plain piece of paper. - Just these are some pens. - I'll use this one for this exercise. - I'll show you exactly how I came up with the name for my more cops app. - It's called Markup Fox, - and it's actually really easy. - We're doing this away from the computer to avoid distractions. - But I'll show you another way that you could do this on the computer as well. - So let's get started. - All you need is is a nice blank piece of paper, - right? - And then what he'll do is we'll split the piece of paper in sort of a tree. - Three parts and I'll show you. - And then again, - these in treat right and then are until you exactly what? - What this means. - But first, - let's just go ahead and created the template. - Ah, - a bit further. - We want to create as many names as we can, - and so I'll show you how, - in very in a small amount of time, - we will come up with about 15 many more, - um, - names that we can use pretty much right away. - So the secret here is to actually think about your your app or your product or your website - . - So for me, - I knew it was all about Markham's. - So what I'll do is I'll just write it and then put it in strum sort of a a bubble. - So I've got that. - But then I think about the benefits that this app will bring to its target audience. - And then who is the target audience itself? - So we could go well, - designers, - right, - So we'll add that. - So what we're doing is we're actually making our process much more clearer. - So we don't need a clouds. - Ah, - mind we don't need to be to have, - ah, - fog. - In our judgment, - we have all the words associate ID with our app or product or website on paper. - So then we will create connections. - But in all these his words, - So we should quickly find more associated words to say so the designer will just pull this - a bit more. - So it's the designers. - They have clients, - right? - We could have design. - Yes, - in general term. - Um what else? - Um, - let's think about the Epsom or we will talk fast. - We'll talk fluid. - All of the things I want associate it with my okay in directive. - Although that might seem like a word that's used, - uh, - pretty much everywhere. - Um, - wire frame, - maybe. - But then we know that the the APP is not really about wire friends itself. - So put that in a, - like a question mark. - Um, - so I got the markup wells. - We've got graphics, - graphics. - Maybe we'll have a photo shop and that that's a good word. - Okay, - Wiles, - could we have a contract? - Maybe for the designers and the clans. - Um, - we got in Gap itself. - You could go collaboration. - So we have collaborate. - We want we know we wanted toe, - uh, - involved. - Updating a designs will go update. - Well, - it's good we have and maybe productivity. - Although that's a long word product. - David e. - I want to increase productivity. - I've had fast we could have quick. - Right. - So right. - This maybe active the idea that your projects are act, - They're not stale. - Um, - eso way from. - I just started, - but we already have some some ideas off what we could use. - So knowing that we have the served the general term for for offices mark up, - this is what it will do. - We could already start to write down names so we could have maybe markup Lee. - And then we could have peace as a as a no name here as a domain. - But then once we've have this, - we could go well, - client. - All right, - so this is sort of a fat, - but it is still works and is still this one. - At least this one really focuses in on what the project the product does. - We could have this. - All right, - Um, - since we have this one with client, - maybe will stretch it out into a client. - Er, - maybe. - Although this is a bit further than what way actually want for for a rap, - then we could go. - Well, - what if we drop the and then we'll have client tr right without the the here. - So what we've done here from this to this, - we've added misspellings. - So this is a pipe of way misspellings, - and I'm pretty sure misspelling the word right now, - so that means we drop these. - We drop those, - um, - maybe we write things a different way, - right in self. - The same set of Fox. - We're right like this. - So just just standard misspellings and you can sort of think of new ones, - Um, - all right off the bat and then going back, - we could have the update thing up. - They and our and then up date that why? - And then we could go well, - if it's going back to the worst here, - if it's active and update, - could we go act up, - maybe act with with a dash there? - Um, - we could go. - Let's say we're sort of running out of ways to combine these. - So we'll move on to the first category that we could use animals. - So what we do here is we'll actually use the the significance, - the metaphor of an animal for the characteristics and the benefits off our app. - So in this example, - just maybe go whale, - meaning it's sort of a big powerful. - We could go bare. - We could go cheetah. - If we wait. - Who wanted to signify speed? - Maybe a lynx. - We'll have a fox, - just fish. - But fish is a big toe. - General trouts. - Maybe shark Sherk is good means power, - right? - And there's like energy drinks called shark and stuff like that. - So we have like a few that I really enjoy the design is not a good one. - And the again the idea that it's about marketing something and fast and fluid. - So I know that Ah Fox is ah, - fast, - right? - So we could go mark up Fox. - But we also can add Monkey The idea that it's it's the whole process should be fun, - right? - It's not something very strict restrictive. - And then we could go muck up a monkey. - Right? - But once we've had that, - maybe we go. - We were we used from the misspelling scategory. - So we go mark up M o N k and then the double e right markup monkey. - And so, - in under 10 minutes with we've over the written 11 11 usable names. - Right, - sir. - Again, - this good this good obliquely could also be good. - And then the middle section here is usually for other language. - This is how I use it, - other languages. - So obviously these are pretty much holding in English. - We could go German, - We could go Latin, - could go Japanese Ah, - and so far fried and I'll show you I'll show great tools to use to actually use these names - that we've already found and sort of translate them into other languages and see if they - sort of work better as a Z one. - You've already have. - Um we could let's say we go back to this section, - we go market bird markup birds. - Maybe we're thinking that this means it's a light up. - It's fast fluid. - This is the the things that I want to put in it. - And then people usually associate birds with her of this. - These expects it flies. - E wonder. - You have to just fly to be very light. - Like been in there? - Perhaps. - So what else? - We could go, - Um, - maybe maybe as, - ah, - as like this. - And then people could. - That's what that means. - That it could be markup fast design. - We could have this as sort of the main act name, - and then this is sort of a description. - And then let's think about perhaps update and then the design. - Maybe up this and then we serve. - Make this up does or there's you up like updated the design. - Then let's try to find one more. - Uh, - maybe if we crunch photo shop with ah design and with mark up so maybe we can go foe. - Damn! - Oh, - which is sort of round likely are like the idea of putting treatments together. - Don't like the idea that it says Demo here, - so maybe we could start switch it up. - Maybe, - as for mold, - oh, - are something like that. - So, - again, - this is in under 10 minutes. - We've managed to come up with about Trina about 10 names it we can use and then for me, - for the actual process. - This was the one that was the winner. - And again, - it wasn't the last one was just one off many. - And let's just quickly recap the categories that we can use the one animals rights you do - know names of animals. - So it's easy to actually combine them with these that actually define your your app or your - benefits or your clients and ideally, - issued the all of these three. - And then Number two is just used other languages for your words, - and we'll see how to do that on a computer. - And the number three the words that the world like can't really spell. - It's misspelling So then we could, - ah, - drop those Oh, - are these or add them as we like And we've seen sort of ah examples here with the Mo cap - monkey, - and we've had to ease instead of ah, - why? - So that was just the first. - The first real case study on. - We'll have two more that are real, - and these are techniques that you can use just straight up right away. - So I'll see you in the next case that 11. Case Study 2: A hotel: - Okay, - I'm excited for this next case study. - So the brief was a hotel by the sea side that it's cheap, - that is most before fire ners and travelers. - And that is sort of fun. - And the oriented words, - the youth. - So let's get cracking again. - Let's just blew this up into the three sections that were discussed. - You already know them by now. - We're pretty sure we're pretty sure that we can get at least at least 16 names down, - you know, - in a pretty short amount of time. - And obviously I've actually done this before and I do have experience doing it, - so I will be doing it a bit a bit faster. - But don't worry, - you you will get this level in a very short amount of time because all you need to do is - practice, - and you usually issued usually use this a za format as a piece of paper because it gets you - out of the distractions of the computer. - Okay, - so we already know what these are again. - The 1st 1 is animals, - and we'll see if we can, - uh, - use this here. - The second lines, - other languages, - and then the furred one will be misspellings, - which I still don't know how to spell. - We'll just use the listenable l s. - So we do know that we have a hotel, - so we'll use this. - Ah, - as, - ah, - first starting point. - And then we know it's for youth. - I will add that we know it's for young people, - not just any kind of young people, - but the travelers travel and then travelers and then whiles So where is the hotel situated - ? - So it's by the seaside, - right? - It's near the sea. - It's supposed to be a happy place. - Um, - well, - is there We know. - Um obviously, - hope those stands for hospitality. - This sort of brainstorming process is good because sometimes you can see words that you - will not end up using. - For example, - hospitality has the world, - the world hospital in it. - So it's pretty unlikely that you will be be using this and then you can have on the at home - , - right? - People feel at home. - Uh, - we could do hammock rights. - Many people relax, - relaxing there, - Onda, - we immediately have a few ideas. - Let's go. - Go. - Uh, - guys, - girls, - boys. - So let's just go ahead and start the process. - We'll go. - How will for two, - Right for couples have that. - And then another one could be hotel one. - Just a simple, - clean, - clean name. - Maybe we could do one of these Hotel A a w. - And then this stands for a while are welcome, - right? - For foreigners of any age, - sex, - race and so forth. - We could do something in French, - maybe. - Or that's at least for in sounding maybe a at them that they're right. - You could pretty much right in the same way, - but sort of really the other way. - You could have hotel part trip. - I sort of like this one because of their year that you kind of have party in it. - And then you kind of have a trip in it. - And then bar sort of means four. - I believe in ah, - Spanish from the wrong. - So obviously other languages. - We got spanish for any spelling. - We could do this. - We could do this. - We could do this right through these. - We could go the lazy hotel right where you're sitting and not really doing anything right - for young people. - So we've had the misspellings. - We could continue with easy hotel and just have haven't like this. - We could go the traveler Hotel tr maybe v all our LR HDL, - right? - That's interesting. - Name to interesting way to write it. - We could have hope they'll poor food. - So that means it's for you in French Ham believe it sounds it sounds French. - And then one that I'm really excited about is the next one. - So it's hotel for Gu, - and this would be for from fun and guests. - So the guests are having fun, - which could be the essence of our brand. - What it should evoke what the name should evoke to our clientele. - And then we could have hotel full goo. - Right now it starts to sound, - maybe Japanese, - but it sounds good. - It fun and guess it. - People get this right away that it will be good and it sounds nice because the hose right, - it sounds really It filled him off when it when you said, - and then we could go. - If if it's a cheap hotel, - we could also mean affordable. - We could have the word in a different way. - Spell it, - maybe hotel and then chip chip. - But it sounds like sort of a tweet, - like something a bird would say So again, - birds here, - maybe like a tweet and see easier sort of easy to know toe recognize. - And then we could have let these people are. - If you had hammock, - maybe we could go. - This word which I believe means to drama Teoh, - go on a rampage. - But we don't really want to go in that direction. - But we can have it because it looks good right, - though. - Maybe like this. - Maybe people assume it's part of hammock. - And then for animals of the mission that begin, - maybe we can't really use this section. - So maybe we change it the colors. - So if they have bird and then Barrett and then what kind off colors the pair has maybe Aziz - your and then blew written like this. - And there is already a hotel chain with this in its name. - And so we could go, - um, - Hotel Zero, - right? - Because of the sea, - because of the sort of the calming aspect of the word of the color. - And then maybe the last one will go simple. - Plus relaxing is the simplex hotel. - Right? - So there we go again under 10 minutes, - right? - Let's just happy's against simple and very important. - Relax under 10 minutes we've managed to create, - uh, - pre much 15 or maybe even more. - Some award rejected more than 15 names for a brief for a hotel. - So join me for the last real case study in this video, - of course. 12. Case Study 3: A vacuum cleaner: - Okay, - so welcome back. - I'm excited to bring to you this final case study in this naming course, - and this is a big one, - but we'll do a product, - right? - No more APS. - No more websites, - no more hotels. - More like we'll do a real product that we should name. - So it was just set up. - Our more has. - Just see, - uh, - maybe we'll do this like this. - Usually want to have asthma. - Much spaces became for the initial, - far from where we actually talk about names, - the words that would be associate ID with the brand with the product in our case. - So let's just finish these off on. - There we go for this case study, - we've chosen a vacuum cleaner, - so we should name a vacuum cleaner that, - um uses steam. - It's sort of green in the idea that it's over. - Ecological for fixed nature uses teammates, - gets powerful on we should We should give it a name. - And again regarding the pricing, - it will be ah, - priced higher than other vacuum things. - So it's not a cheap vacuum cleaner. - Okay, - so let's just go ahead and start actually adding words. - So we've got vacuum right? - Right off the bath. - We've got clean, - We've got cleaner, - right, - as in vacuum cleaner. - And this is cleaner than the other things we've got maybe luxury. - The idea that they say perhaps a luxury will just have a question mark yer in luxury - product. - We have scheme right when we were. - Also could have is a house. - Maybe it cleans the car, - pets or carpet. - It doesn't have to be a house. - Maybe it's, - um, - building. - But then again, - if it's a house and people live in it, - it's a home. - We can also have a family. - I will add that. - Well, - if it's a family, - maybe they have kids babies. - Just maybe, - for we're already starting to figure some things out. - If you can't focus on the price and the fact that this cheap we should forward on other - things. - And if this family does have money to buy maybe a Dyson or a very expensive vacuum, - we should try to give them something else, - not not not features we will not focus on for the features. - Um, - it is on the beginning, - but rather more on a product benefits what this vacuum cleaner will actually bring for your - family So what? - What way will give you So I like the idea off for the other languages to have French. - So then maybe we could have, - let's say, - a clean castle, - because a man's home is his castle. - Right? - And then we'll have, - um, - the chateau, - right? - This is, - uh, - Castle and French, - I believe, - and then we could go shut the clean. - We could read this a different way. - I really enjoy this, - because again, - it's it's what the product does. - What it products brings you, - not what it actually does is not a product feature. - And then we could go. - Maybe because it's queens, - right? - With steam. - We could go, - um, - air and breathe on the fact that it's maybe safe. - It's a safe home for your kids to live in. - So maybe this infects as well. - And then we could go, - uh, - serv se faire, - which sort of sounds French again. - So I like this one as well. - Andi, - if you jump, - if you know this week we jumbled these two letters, - it will become safari. - So maybe people have sort of a a already a preconception of what it does. - Maybe they're going on on a safe trip and it's got the world every night. - So hopefully people will will focus on that. - And though on they'll see the benefit of buying it, - um, - we could have just more journal term life. - So maybe a safe life or a clean life and we're going to this face off ecological. - Maybe we'll we'll be closer to nature and the idea off green. - So we've got thes work with on. - Then let's see if we could smash a few things but the words together. - Maybe we choose vacuum and ecological and get sort of like maybe Vac vacuum and got Echo in - there could be an idea. - And then I was thinking about that's just put animals here. - You know, - the penguin really cures for their further Children. - Could have bear right mom there and so on. - I was thinking about the bathroom comics and how Alfred is the person taking care off Bruce - Wayne. - So maybe people could call it the Alfred and maybe sort of acute. - Ah, - pink vacuum cleaners for kids and babies, - especially it would be, - may be smaller but powerful and people would trusted. - And then for the misspellings, - you're gonna have to have these with it helps have more names here to choose from. - We could go out the H right free focus on babies, - and then maybe it's got great technology. - We could go baby check or maybe clean tech, - anything that this technology seems to have a current Asian that it's, - um it's not really about life. - It's It's more is in the cold spectrum. - So maybe not so much with the tech thing. - Maybe if it takes care of the babies, - we could go. - Not a sort of a baby sitter, - but maybe a vacuum sealer. - That Q. - Here, - just talking. - I will see what works in the end, - and then maybe we'll have the safe aspect and the nature will have nature safe on then from - nature, - we could go. - We could really expanding, - too, - not Naturists. - And then we could go natural rallies, - corral ish, - maybe even nature pick and again, - we're not really into tech because he will see what happens in yen. - Maybe if you focus on the clean aspect, - you could go clean. - If I as more of ah, - the domain name, - we could go the cleaning fire. - Estrogen ery one very specific things like people don't buy a, - uh, - Esposito document. - They buy a car, - they should buy the rest of the Alfred Wright's. - We want them to call it be something. - And then for misspellings. - Again, - this rub the rocky Oh, - and we could call it Super Queen. - That's much more cleaner. - Super. - I didn't hear so far. - Ah, - and then absolute. - Maybe I stay away from absolutes because it can easily be confessed it. - And it's not focusing on actual featured more on benefits. - So there we go. - Relieve Already have in under 10 minutes. - 15 free good names. - I like this one as well. - Um, - and perhaps this that it might be taken And the Alfred obviously, - this could be aware, - like if this is not a sort of something for for babies that they could use, - it could definitely used in that space as a a different brother. - So there we go. - This was the case, - the case of the number three, - and we'll go back to the computer now and actually improve on all of these case studies. - So are seeing a bit