Music Business Fundamentals, Part 3: Business Plans

Jason Allen, PhD, Ableton Certified Trainer

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52 Videos (3h 8m)
    • Welcome & Overview

      5:46
    • About Me

      2:47
    • For You

      3:06
    • Loans and Grants

      3:14
    • Investors

      2:35
    • When Do You Not Need A Business Plan

      3:31
    • Executive Summary

      3:57
    • Company Overview

      2:31
    • Products And Services

      2:55
    • Marketing And Sales

      2:57
    • Operations

      2:00
    • Company Organization

      2:18
    • Financial Plan

      1:54
    • Appendix

      2:43
    • Mission Statement And Vision

      7:29
    • Vision And Milestones

      4:25
    • Target Market And Industry

      6:38
    • Legal And Ownership

      2:57
    • Products And Services Outline

      5:36
    • Problems And Solutions

      3:30
    • Proprietary Advantages

      4:46
    • Pricing

      6:18
    • Research Tips

      6:17
    • SWOT

      6:20
    • Barriers To Entry

      6:35
    • Threats And Opportunities

      2:36
    • Target Customers

      6:09
    • Direct And Indirect Competitors

      4:39
    • Niche

      1:38
    • Marketing Plan

      7:21
    • Marketing Budget

      3:27
    • 12-Month Sales Plan

      5:07
    • Production

      4:51
    • QC and Location

      2:53
    • Legal Stuff

      6:32
    • Personnel

      2:23
    • Inventory

      4:43
    • Suppliers

      1:39
    • Credit Policies

      3:01
    • Biographies

      2:19
    • Advisors

      1:28
    • Org Chart

      3:45
    • Profit And Loss Projection

      2:57
    • Big Income Statement

      1:00
    • Cash Flow Projection

      1:47
    • Balance Sheet Projection

      1:15
    • Break Even Calculation

      0:53
    • Use Of Capital

      1:54
    • Supporting Documents

      2:53
    • Overview Of The Plan

      4:34
    • What Next?

      1:15
    • Thanks for watching!

      2:02

About This Class

This class isn't for hedge fund managers, capital investors, or bankers. This is a class designed for the musician who is ready to start a business.

Are you ready to get started? Do you have an idea, and want to start with the basics? In this course, we will focus on the first steps any business venture: Startup. We will use the real-world experiences of the award-winning instructor and university professor Dr. Jason Allen. But don't be worried - Dr. Allen is best known around campus for keeping things simple, accessible, and useful.

Dr. Allen is the founder of a number of successful businesses, and is a top-rated Udemy instructor. In 2017 Star Tribune Business featured him as a "Mover and a Shaker," and he is recognized by the Grammy Foundation for his music education classes. 

While a lot of business courses focus on getting rich quick, this is a course for those interested in starting and building a long-term business with a firm foundation. You won't find "get rich quick" schemes here - everything we will learn in this class is practical, useable steps to monetize your music career. 

This is the first part of a multiple-course series. 

In this course, we will focus the entire course on writing the perfect business plan. First, we will look at how these documents are used, and why it is useful to have one. Next, we will walk through each section of the business plan, and do it together. I'll even give you full templates for each section so you can just fill in your information, and finish the class with a completed business plan. 

By the end of this course, if you follow along, you will have a completed professional business plan.

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Praise for Courses by Jason Allen:

⇢  "It seems like every little detail is being covered in an extremely simple fashion. The learning process becomes relaxed and allows the complex concepts to get obsorbed easily. My only regret is not taking this course earlier." - M. Shah

⇢  "Great for everyone without any knowledge so far. I bought all three parts... It's the best investment in leveling up my skills so far.." - Z. Palce

⇢  "Excellent explanations! No more or less than what is needed." - A. Tóth

⇢  "VERY COOL. I've waiting for years to see a good video course, now I don't have to wait anymore. Thank You!" - Jeffrey Koury

  "I am learning LOTS! And I really like having the worksheets!" - A. Deichsel

⇢  "The basics explained very clearly - loads of really useful tips!" - J. Pook

⇢  "Jason is really quick and great with questions, always a great resource for an online class!" M. Smith

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Students who register for this course will receive ongoing exclusive content and discounts to all future classes in the series. 

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Jason Allen

PhD, Ableton Certified Trainer

J. Anthony Allen has worn the hats of composer, producer, songwriter, engineer, sound designer, DJ, remix artist, multi-media artist, performer, inventor, and entrepreneur. Allen is a versatile creator whose diverse project experience ranges from works written for the Minnesota Orchestra to pieces developed for film, TV, and radio. An innovator in the field of electronic performance, Allen performs on a set of "glove" controllers, which he has designed, built, and programmed by himself. When ...

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