Mood Boards For UI Design | Aleksandar Cucukovic | Skillshare

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

8 Lessons (40m)
    • 1. Class Intro

    • 2. What are mood boards and why use them

    • 3. Which elements to consider

    • 4. How to do your research

    • 5. Create mood board in Adobe Xd

    • 6. Share or export your mood board

    • 7. Your class project

    • 8. Conclusion and resources

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About This Class


Mood boards are the essential part of any design process because in the mood boarding stage, you are exploring possible goals, direction and tone of the design itself.


Mood boards are great because they will help you determine that faster, and reduce your changes later in the design stage, improving your design speed and reducing the revision time later.


Hey designer, my name is Alex and in this Skillshare class we are going to cover: 

  • What are mood boards and why use them
  • Which elements to consider
  • How to do your research
  • Create mood board in Adobe Xd
  • And finally, share or print it for a client review

In this class we are going to use Adobe Xd but if you want, you can use any tool you like. 


Mood boards are an awesome way to lay down the foundations of any project big or small, and i can't wait to see you in class. Let's get you in the mood!


Have a creative day!


Meet Your Teacher

Teacher Profile Image

Aleksandar Cucukovic

Improving lives, one pixel at a time.


For the last 10 years i have designed websites, products and apps for different companies, big and small.

With my wife i have started 3 startup companies and through the process met some amazing people from all over the world.

For the last five years i have created over 500 design products, improved the lives and workflows of over 100.000 designers from around the world.

Now my mission is to improve the lives of others, and to pass on my knowledge back to the community and to all those who want to learn about the amazing worlds of design and business.


Thank you for reading and have a creative day!


See full profile

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1. Class Intro: Mood boards are a key part of any design process wherever you're working on a big or a small project. Because in their mood boarding stage of your project, you're going to determine the overall tone, dural style, the overall colors, fonts, images, and much more of the project itself. N is going to save you a lot of time when you actually start designing for that particular project. K designer, my name is Alex. Welcome to this Skillshare class. And in this class we are going to talk about mood boards. I am a product creator and so far I have created more than 500 design products. I'm also a course creator and so far I have created more than 20 different horses. In this class, we're going to talk about what our moodboards and how to use them. Which elements should you consider for your moodboards? How to do your research and apply it to your moodboards. How to use Adobe XD to create mood boards and explore different elements and different styles. How to share your mood boards online to get feedback from your client and how to export and print them so you can get the feedback in-person. Your class project for this class is to use these tips and techniques and to create mood boards of your choice. You can use any elements that you want. You can use number of different images, number of different fonts, whatever you want, and simply upload them to your class, the project, by using the moodboards in the right way, you're going to save herself bunch of time. You're going to save your client bunch of money. And at the same time, you're going to be able to charge much more by working smart, by using mood boards. So I'm looking forward to seeing you in class and let's get you in the mood. 2. What are mood boards and why use them: Mood boards are really extremely important and they are in my opinion, to keep our little fairy design process whether project is big or small. Because in the mood boarding stage, you can really communicate clearly with your clients and get to the point as to what they need. Who are they speaking to? How big the project is, how big the audience is, who is the audience and all of these different questions. And you can use Moodboard to determine the oral project direction where the design is going to go. You can do this before you actually start designing, which is going to save you a lot of time because you are going to determine the style, the project pays, the colors, the fonts, iconography, and much more in this particular stage with moodboards, rather than later, when you actually fire up your favorite design software and start designing, you can clearly communicate these values of your client and then describe to your client what is really important for this particular project. So they can understand before you actually start designing, what do they need to focus on? So as I said, this stage is really important in my opinion because it's going to save you and your client bunch of time later. Because in this particular stage, you're going to determine where the overall project style is going to go. Of course, design is going to vary wildly later when you actually start designing. But the overall project, tone, colors, fonts, the design direction, everything is going to be determined in this particular stage with mood boards. Later on you can start designing. You can add all of these kinds of different elements. But for now, as I said, we're going to focus on the basics and most important things. You're going to use your design brief to determine all of these design elements and design decisions. You're going to ask your client all of these design questions using your design brief, like who their target audience is, what is their niche? Are there any competitors in debt? Nietzsche, who are the main competitors, who are the smaller competitors? What is normal tone of the design? So is it fine or playful? Is it serious? Is it corporate? What is the overall tone of delivery of the copy of the website? And much more. So as I said, you're going to determine all of these elements in the mood boarding stage rather than later in the design stage, which as I said, is going to allow you to save a bunch of time on design, both for you and your client. In the next lesson, we are going to discuss what elements should you consider for your moodboards. So I'll see you there. 3. Which elements to consider: Depending often niche your project design and your client is in, you're going to include or consider to include different elements. So if your style is corporate, you're obviously going to use corporate imaginary. You're going to use clear to read font because you have to understand who your target audience is. So these are not kids, probably these are people in their middle age or probably older people. So you have to consider topography, you have to consider contrast, how easier website is to read. So you have to consider all of these things when you're planning for your niche and your project. Also, imagery plays a really key role because imagery is going to set the tone is going to set the base of the project. So you have to consider that colors are also mean important feature of your website design on any design for that matter. So you have to consider colors. Are the colors fun and playful. It's how the text is going to contrast between these colors. So you can determine all of these things In the Mood Board process, of the design process overall. So you're going to describe, discover all of these elements when you start creating your moodboards rather than when you actually start creating your design. So in the next video, I'm going to show you how to do your research. How to, for example, adjust for different niches, how to explore different elements and how to present them to your client so that both of you can reach the agreement as to where this project is going to go and what is the overall design style and direction. 4. How to do your research: Okay, So in this video we are actually going to start with the research. And I'm going to show you what are some websites that you can use to do your research and to communicate clearly with your client as to which elements to consider. So let me jump inside my computer and I'm going to show you some websites. So the first websites that we have is actually dribble. So dribble, as you know, is used for inspiration, like a lot of the time for these designers, especially in UI design world. So you can easily use dribble right here to explore all of these elements. So you can use it to explore imagery. You can use it to explore topography and see how topography is laid on some of these examples. If we do a quick search right here, for example, if I type in corporate, press Enter and see where does it take us? So let's go with web design for example. It doesn't give us anything. So let's use bank for example, or banking. And let's see where that takes us. So you can see right here for the banking, dare no screaming colors except for these gradients right here. But this is to determine a neural tone of the website itself. So probably this mobile banking app right here is speaking to a different audience. So probably younger audience. But you can see right here at, they're using really all of these dorsal colors. They're using these black colors, white colors. They're using these light greens like threads for example. So color really plays a key role and you can do your research right here on Dribble to explore depending on the project in question and the project you're working on, which types of colors should you use for your particular design project. Next, if we take a look at the topography, you can see that topography right here is really clear. It really spaced out evenly. So spacing is really well done right here. And you can see that majority of this text is black on color, which is going to in turn bring the text more closer to the viewer and interim making it easy to read. So this example is really great. And if we go other way around, we can see that in this example, for example, because it's playful with all of these illustrations and colors. Once again, decks plays a key role because it's super easy to read, as you can see right here. If we take you to Behance, which is another website that you can use for your inspiration. If we take a look right here and for example, type in same thing. So bank, center, see where it takes us. So let's, I don't know, Let's use this one for example. And begins his different from Dribble if you did not already. Because on a dribble you can really post these shorter presentations like this one for example. So just the one singular image. While on weekends you can really post these long presentations and go in depth about the project. And this can really be a great way for you to inform yourself about your client competition. For example, let's say that they are in the banking space. You can use this, for example, just to understand how they do their research. What is their target audience, what are the colors, and what is the reasoning behind choosing those colors? So you can easily adapt that to your particular project. So if we scroll down right here to go to our design stage, you can see that they're really using these dorsal colors to black and white with a hint of corporate finance, you can see super easy to read, you can see logos, you can see these gradient behind. So all of these elements really stand in this particular example as tangible, which is easy to read, easy to understand. 5. Create mood board in Adobe Xd: In this video, we are going to use Adobe XD to create our moodboard. And I'm also going to show you some of my examples which you can purchase if you want to or if not, you can simply explore them for your inspiration. If we go ahead and switch to Adobe XD, what I've done right here is created our 1920 by 1080 document. Now, if you want to print this document, what you can do is you can come right here and you can rotate it. Of course you can be as precise as you want. You can import exact pixel number of your paper size if you want to print it later. So for example, if you're using A4, you can look up a four-year online or you can open it up in Photoshop and you can simply see the exact pixel size. You can enter that pixel size right here. Just remember you don't have to use 300 DPI because Adobe XD is a vector tool. So you don't have to do that. You can simply port for 72 DPI right here. You can simply create your mood board and you can export it later. You can save it right here as you see, I did a save it to my Cloud documents, which is great because I can access said wherever I am. So for example, if I'm working on a desktop like I'm doing right now, I can go to my client meeting in their office, for example, and I can pull up my laptop. I can open Adobe XD with the same account. And I can simply pull up this document from my Cloud and we can simply discuss our mood board like that. So if we switch back to Adobe XD, what I'm going to do is simply name it mood board right here. And before I move on any further, I want to go ahead and show you my examples. So here is my website, web And as I said, you can purchase these templates if you want to. You can easily open them up in Adobe XD and then you can work on them like that. If not, you can simply use them as inspiration. So what you have right here are these moodboards, and they're in A4 size and US letter size right here. And you get them in Adobe XD in Photoshop files. If some of these products are Photoshop files, you can easily open them up in Adobe XD because they are created by the same company. So Adobe owns both Photoshop and XD, and these files are going to work just fine in both Photoshop and XD. If we go back to here, you can see all of these different layouts for images and four colors. You can easily swap these images for logos, for example. And you can see that they are print ready. And all of these layouts, if we switch back to this one, this is for Instagram because it's squared, but you can easily adapted to work with any size like we can see right here for the stories or for the reals for example. So these are Instagram post, these are Instagram stories. You can see how that looks like. And if we switch to this one, this is for social media mood board templates. Once again, the same thing. And you can see that these are squared, these are rectangular, which is great for Facebook, for example, if you're using social media and you can easily swap them, you can change them. You can use all these different layouts to create your own. And you can easily adapt them and you can see how they look like on different social media pages. And finally we have this one, so four of these, and as he said, I'm going to link all of these in the PDF file. You can simply, if you want to click on the link for every single one of these, you can easily access it, purchase it if you want to. If not, as I said, you can simply use it for inspiration. So if we switch back right here, you can see how this one looks like. So once again, it's ready. You can see some of these presentational elements. Like you can include the different logos, different colors, different images, and you can see the result right here. Now, you can use this if you want to easily save yourself a bunch of time if you want to, if not, as I said, these are great for inspiration. You can inspire yourself as to where to position all of these different elements. And if not, you can simply create your own depending of the project you're working on at the moment, as he said in one of previous videos. And depending on the project size, depending of the niche that your project is in, that your client is a, you're going to invest more or less time and this part of the projects shouldn't be time-consuming. It should be really quick and easy. So it shouldn't take you more than a day to complete, no matter the size of the company, no matter the size of the project, no matter the niche that your client is in. So just consider that. Don't spend too much time on moodboards because they are there simply to determine the overall paste, the style, and the tone of the project. And then when you start designing, you are going to invest majority of your time in those particular changes. So if we take a look back in Adobe XD, this is how our document looks like and I can simply skewered like this, for example, if we want to achieve something a bit more like a four, as I said, you can easily enter the correct values right here if that's something that you want. So let's start with images, because I have some images prepared. What I want to do is simply create a rectangle. Anna can use a repeat grid if I want to, to achieve a look like this, and I can choose will look like this. For example, bank is simply ungroup my on-grid, double-click on one of these and simply bring it back to here, for example, I can easily scale it and this doesn't have to be perfect if you don't want to. Simply adapted like this to create a circle, for example. Or an element like this. They can overlap, you can include different shadows. So for example, like this. So 55, 20, let's say, and let's bring that shadow down to eight, for example, saw something like this. And what I'm going to do is actually select all of my elements like this. I'm going to remove the border and I'm going to include some to like DDD, which is a nice light gray color and can maybe scale it down just a little bit to something like this. And for example, I can bring this up right here, I can position it here. I can go ahead right-click and I can copy right-click paste appearance so I can paste that same shadow, but I'm going to simply reduce the corner radius back to 0. And perhaps I can easily pulled this image in. Maybe I can expand this one just a touch to something like this. Maybe I can expand this to here. So as you can see, this is clearly some different variation than the examples which are showed you. So if I go back to these examples, you can see that these images are really quite straight. They are easily include bubble right here. And you can see all of these different colors positioned right here. You can see different texts, you can see different images. But in our example, everything is all over the place. I'm doing this just to show you that you can take this approach as well. Once again, depending of the project, depending of the niche. Because your corporate clients are not going to appreciate this style that I'm creating in Adobe XD at the moment. But your clients who like to use some kind of a fun, playful style are really going to appreciate this type of design. So if we go back to Adobe XD and I'm going to show you this right here. So let's simply position is right here. Maybe somewhere around here analysts use Control D. I'm going to duplicate it and position it roughly around here, for example. And maybe to somewhere around here. And perhaps I can use the same distance or 52 in this case, maybe I can do this and I can perhaps change into color behind myself so you can see it. So, um, can change the color to something a bit darker because we are going to use this color swatch for our colors. So I can reduce the size to here, and I can use the repeat grid once again to extract some colors. For example, something like this, maybe on group migrate. And I can maybe position this a bit right here. Maybe I can scale it up like so. And perhaps it can use one more. So Control D. I can scale it down just a little bit and perhaps position it right here. So now that we have all of these elements, perhaps what's lacking is some typography. So I can hit T and typing, for example, playful. There's an I can, for example, use something like Open Sans. In this case, perhaps I can use a bit bold and I can scale this to 36 maybe just so that you can see it. So playful Control D, I can, for example, type in fun. Control the sometime like friendship. Control D I can put it right here, coffee. And let's say Control D, relaxation. So there we go. This is our moodboard. Prepare it. What I'm going to do next is simply bring in my images. I already have some images which I prepared just for this demonstration. But you can go ahead and use your clients images or you can use one of the websites which we talked about, or even better Envato elements because they literally have arity. So what I'm going to do is drag and drop an image right here, just to populate it. I'm going to go and drop it right here. By the way, you can use the repeat grid when you created it, you can simply drag and drop the first image is going to populate with all of your images. And then you can do all of these changing that I did in this case. But I like to do it like this. So perhaps I can position this right here because it's a coffee shop. I'm going to place it right here. Perhaps I'm going to place this image right here. Double-click, move it like this. And let's see, maybe I can position this image right here like this. This doesn't work for our example. So what I'm going to actually do is maybe drag and drop, Let's say this image like this. And I think it's much better. What I'm going to do next is simply sample some colors. But before I do, what I can do is perhaps find another image which is going to correspond, well. Because I didn't prepare any logo for right here. But for example, I can maybe click right here and use one of these. So let's see what it is. You're logo. So I think no, because you can use these plug-ins and extensions to easily do this. So as I said, you can either pull images from your client, from your computer, from Envato Elements, for example, or from one of these plugins. But let's say UI Faces. And I want to include from Unsplash, I want to use, let's say filters male and female. And I'm going to click, Apply it randomly. And it's going to choose one image and it's going to apply it randomly to this particular image placeholder is you can see it position this one. If that's something that you want, then fine. But let's actually go back to our folder and let's see. What I would like to do is actually bring in this one because it's a coffee shop. And I can double-click can position right here because coffee should really be at the center stage of this particular design. Finally, what I want to do is actually sample some colors. So what I'd like to do is go from lighter to darker. It's easier, just in my case, but you can go the other way around power you want. So for this one, I can simply click right here. And for example, select this one. And I can click right here. And perhaps start with, I don't know. Let's go with this one. Maybe. I can click right here and sample one of these. Then I can go to my dark colors like this one. This is going to be really great if your client already has some furniture, for example, and they send you images of their coffee shop, of there place. So you can easily pulling those images and you can sample colors from those particular images and you can easily present them this mood board. So there we go. As they said, you can go really in depth. You can go really into a lot of details. Or you can simply do something like this, which is fast, which is clean, just to show to your client what are the possibilities of this particular project. But you can also do is simply select these colors and jump right here, click right here to add them to your colors. And for example, if you need to change this text color, I can simply click right here, for example. And I can easily change in apply different colors if you want to achieve that even more playful look. So you can end up with something like this. If this is something that your client will appreciate, if this is their needs, if this is something that they like, then she'll go ahead for it. But if it's bit more corporate than you can jump inside and explore perhaps our layout like I showed you in these moodboards that we created. Finally, what I want to show you is you can include some background elements. So for example, I can draw it and drag and create a rectangle like this. I can create a color like this. I can position it right, right here. And if I don't like the color, I can easily swap it and change it to something like this. Just to make my images stand out just a little bit. And to include perhaps that playful elements in that your clients for the legs and you can achieve a result like this. That's it for this video. In next video I'm going to show you how you can share this Moodboard with your client. If you want to get feedback online or if not, you can easily print them. And I'm going to show you how you can export for printing from Adobe XD and how they look printed and what you can actually do with them. So I'll see you there. 6. Share or export your mood board: In this video, I'm going to show you some settings that you can use for export of your moodboard and from printing it out. And I can also show you what you can do to share this mood board online with your client and get the feedback that way. So if we switch back to Adobe XD, here is our mood board that we created. What you can do is simply share it like this. So you can share this particular report that we created with your client and you can simply share just this one. Or you can click right here to the Share tab. Click Generate Link on the blue button, which is going to appear right around here. You can copy that link and share it with your client. Now, what that link is going to allow you to do is to gather feedback and your client can leave you feedback on this particular mood board if they are far away from you, for example, which is a great way to communicate with clients who are not in your area. So you can simply share that link with them. They don't have to have Adobe account, any account for that matter. They can simply jump inside that link and they can simply leave you feedback. You can browse my other classes on UI UX design to see that in action and to see that sharing process in action. Because it really goes in depth and you can really point the spins and they can leave certain feedback on certain parts of your design and so on. And later on when you start creating your design in Adobe XD, for example, you can expand on this existing file so you can add wireframes, you can add design, you're going to add prototyping. You can add style guides. You can add every single thing inside of this one file. So your share link obviously is going to grow. Make sure if you're using free version of Adobe XD to share just one design with your client, because this is the limit with the free plan. If you have a premium plan, any premium plan like Adobe XD Creative Cloud subscription or Adobe XD premium plan, then you don't have that limit. But if you're using free version, you have that. Let me to just one link that you can share with your client. So once again, if you're interested in make sure to check my other classes because those types can really go into in depth. And I think I'm one of my previous classes. There is something like three hours session where we go really into fine details about sharing settings for Adobe XD because you can share for clients, you can share for developers, you can share your presentation or you can cost them share and to adjust all of these different settings inside of that. So I don't have time in this particular class and I don't really want to bore you because we just have moodboards. But when you start expanding, this is really key to understand what you need to do to share with your clients. Next thing which we can do is export this. So if we go back to here, I can go to File Save As and save it like that. Or I can simply hit Control E on my artboard and I can simply export it like this. So I can use PNG, I can use SVG, I can use PDF, and I can use JPEG. You can set the destination right here. So this is the output where your file is going to go once it's saved. So what I'm going to do is hit JPEG, hit Export, and then hit Control E one more time. Then change it to PDF. And I'm going to export it once again. Why I'm doing this is I want to simply have the ability to print both JPEG and PDF in simply compare which type of element does it work best with. So for example, in some cases, PDFs have greater quality. In other cases, jpegs have great quality. So what I would really recommend is to export boat and to see where each of them is going to take you. So I'm going to go ahead and print it now and come back and show you how it looks like printed and what you can do with those printed versions. Okay, I'll show you how it looks like printed. So here we have that Adobe XD file, and here you have it printed. And, and you can do with this printed version is you can simply use your pen and paper and you can jump to your client and discuss possible solutions, discuss possible changes. So if you meet with them at their place, at their office, for example, they might say that this is too dark. This is, for example, the key, the key world may we that they want to use in their copy, let's say, or if that's something which they are striving to achieve. So you can really discuss with them all of these different topics, all of these different solutions that you created right here and print it out right here. So for example, you can say that these images don't work. And they want to see more of these. And for example, we didn't include any people right here, maybe more people. Images. More of these, more of coffee for example, something like that. So you get the idea, you are going to discuss with them, all of these changes, all of these different images, all of these colors. And when you agree with them, for example, right here, we just included one font. But perhaps if you included several different fonts in your moodboard, perhaps they're going to take this one and say go with this one. And if you have chosen multiple fonts with multiple colors, perhaps they're going to say, yes, this font with this color, for example, is going to work just fine in our case. So you're going to notice a bit of a team, a bit of a trend developing once you start exploring this in, once you start talking with your clients, I purposely left our whitespace around all of my images, around all of my colors, just so I can easily write this down. You don't have to do that. You can easily switch around n, for example, you can call this image number 1, 2, 3, 4. And on the other side you can flip it. And for example, image one, you can say good. Image three, for example, not good. Or too dark or whatever you want to get as your reference. And this is just to help you when you start developing that design, when you start developing that tone. And as I said, this is really great because you can print it out, give to your client. They can leave these notes around and they can easily get the picture of where this project is going to go back and forward. If you can, you can make these changes with these things that we just discussed and you can print this out one more time. You can go back to your client if they are somewhere near you, and then you can sit with them one more time and simply asked them, Is this the right direction now, is this how you want it to look? Do you like this direction more? Do you like this style more? And all of these different questions. So if they say yes, then you can jump right here and then you can easily take these, for example, like this. And if they don't like this one, maybe you can do like this. So as I said, this is just a quick example of what you can do with these moodboard. So make sure to understand that this mood board process is going to take time and sometimes on some projects is going to take you, for example, 15 minutes to create and then maybe 30 minutes to discuss with your clients on some projects is going to take you a day to create in two to three days to discuss with your client, to determine the overall style, for example, any oral direction of the project itself. So make sure to calculate that in your budget because this is the part of the design process you should be charging for mood boards. So just make sure to understand that when you start working, as he said, make sure to adjust for your paper size. So for example, this is A4. If you're working with US, letter size, for example, then you can adjust that to that particular size in Adobe XD right here. So as I said, you can jump right here, adjust the pixels as needed, adjust them as you want. You can flip this around if that's something that you want and make sure when you print it. Not to worry about 300 dpi because as I said, adobe XD is a vector type 2. So that's it. Make sure to test it out, make sure to try it out, make sure to speak with your clients. Because as I said multiple times throughout this class, this part of the design process is to determine your own style, the overall direction, The overall tone. So make sure to factor that in, in your design interactions. 7. Your class project: Your class project for this class is to use Adobe XD or any software for that matter to create a moodboard, you can use an example like I used, and you can use your own imagery, you can use your own colors, you can use your own style and you can achieve the similar result I did. And make sure to upload that, that class project to the class project section of this class. You can upload it as a simple JPEG. And I'm super excited to see what you guys can come up with and what you guys can create using the tips and techniques you'll learn from this class. As I said, there is no limitation. You can create whatever you want. You can use 1, 2, 3, five images. You can use 10 different colors. You can use, I don't know, three types of different fonts. It's all up to you and you have complete freedom. I just want to see some of these tips and techniques implemented into your work. So once again, make sure to save it out as a JPEG and upload it to your class project files. And I can wait to see what you guys can come up with. 8. Conclusion and resources: Thank you for watching this class. I really hope you find value in it and really hope you're going to apply at least some of these tips and tricks that you learned in this class in your work. And just remember, moodboards can save you a lot of time because when you start with Moon words, you can start this exploration process much more quickly than if you just start the design in Adobe XD, right from the get-go is going to point your client in the right direction because you're going to determine, as we said, the overall tone, the aural style, the overall colors, fonts, the look and feel of your design before we actually start designing. So they're really important if you want to save your self a lot of time and your client a lot of money, while you can always charge more because you're going to do this exploration phase and you can put it inside of your invoice for that particular project. Remember, there is a PDF file in your class, so you can simply download that PDF file and you can explore it. You can go ahead and click on these links, which I mentioned, and you can access it if you want to. Make sure to check out my Moodboard products, which I'm going to link in the PDF as well. If you want to inspire yourself or if you want to purchase them. And I'm truly recommend Envato elements because I think that they are, there is absolutely everything that every designer needs on that particular website. So if you're interested in being sure to check it out. Also, I'll see you in the next class if you're interested in Adobe XD UI UX design. And I can wait to see what you guys can come up with and what you can create with the tips and techniques you learned from this class. So once again, thank you for watching and I'll see you in the next one. Take care.