Module 1 - How To Create A Killer Marketing Strategy | Michael Reynolds | Skillshare

Module 1 - How To Create A Killer Marketing Strategy

Michael Reynolds, The Explainer Video Guy

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9 Videos (36m)
    • Introduction to Module 1 Marketing Strategy

    • How To Create An Achievable Marketing Plan

    • SWOT Analysis

    • Working with your Target Market

    • Understanding Product Development

    • Brand

    • The Art of Pricing

    • Marketing Management, Recruitment and Training

    • Managing Your Distribution Strategy


About This Class

Welcome to my Class!

My name is Michael Reynolds, I have over 15 years experience in on and offline marketing for small and medium size businesses, and I am currently working as a video editor and marketing manager.

I have put together 17 Modules to help you Master your Marketing.

The information contained within these modules could very well change the way that your business operates for the better. By enhancing your online presence you could see an increase in sales, leads and business opportunities, all the while enhancing customer loyalty and competing strongly against your rivals. This is not a boast. The enhancements to your business can actually be measured analytically; a topic that we will even cover within these modules.

Why am I telling you this?

Because once you have finished taking these classes you will have a choice; to take this information and use it or to forget about it. 

Don't let this opportunity pass you by.

Instead, soak up this information with the desire to make the changes suggested within and know that you will never look back.

In this class, we are going to be looking at:


"I don't do marketing". It's something that many small business owners quote time and time again, without realising that every time they engage in conversation about their business that's exactly what they are doing. No matter who you are talking to, you have the opportunity to emphasise the positives of your business, ultimately increasing your profits.

As you are undoubtedly engaging in marketing now and again, thinking about your marketing strategy is a logical next step. By spending some time considering how best to communicate with new and existing clients, you can put some steps into practice that will maximise your sales.

This module on marketing strategy will help you to know what to say to who, and perhaps more importantly when to say it.

But what should a successful marketing strategy focus on?

  • Understanding your clients

Putting yourself in the shoes of your clients may sound like something of a cliché today, but without understanding exactly what they actually need you will struggle to persuade them that you can meet their requirements.

Some simple two-way conversations with existing clients will go a long way toward helping you to understand them, as will your experience in your own market sector, but without some specific and targeted market research you could struggle to glean the information that you need.

Successful market research will not only help you to understand the needs and wants of your customer base, but will also solidify your definition of your target market, allowing you to identify those groups of people that will be interested in what you have to offer. As well as providing you with the knowledge that you need to avoid those segments of the population that simply aren't interested.

  • Realistic objectives

Without customers you won't make sales, and without sales you won't make any profit. As such, your marketing strategy should contain some realistic objectives regarding how best to keep existing clients loyal to your brand, while attracting new customers at the same time.

Through this process you will start to realise how best to package what it is that you can offer to your customer base, be it through the message that you are giving out, through the promotional materials that you may plan to circulate, or any other means of marketing.

  • Creating a marketing plan

It's all well and good having a strategy for your marketing success, but without a practical plan designed to put the pieces into action your strategy will fail to see any success. The marketing plan will include all of the detail from the previous two sections, such as information regarding how you plan to go about marketing to existing or new customers.

It will also feature very practical bits and pieces, such as budgets for your marketing strategies, and timeframes for their completion.

Your marketing plan should certainly deal with the here and now, along with the next few weeks and months, but you should not neglect thoughts of the future when putting it together.

Where would you like to see your company in the future?

How will you follow up with existing clients to ensure that future vision becomes a reality?

Try to make any goals that you set with regard to future, or present, marketing completely achievable. Not only will this prove that your marketing strategies are successful (or not), but it will also provide you with an enormous sense of satisfaction as you see your marketing goals fulfilled.

If you would like to create the best marketing strategy for your business, then enrol on this class where we will be covering in greater detail the following topics:

  • How to Create an Achievable Marketing Plan
  • Strengths, Weaknesses, Opportunities and Threats - Understanding Your SWOT Analysis
  • Working with Your Target Market
  • Understanding Product Development
  • Branding
  • The Art of Pricing
  • Marketing Management, Recruitment and Training
  • Managing Your Distribution Strategy

Enrol now, and once you complete this class, if you would like to upload anything to the project area that you either want to share or get feedback and advice on then please do, I will be happy to reply, and I am sure the community will engage also, helping each other as we do.

Enrol now, and I will see you in the next video where we will start things off with all there is to know about:

How to Create an Achievable Marketing Plan.





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Michael Reynolds

The Explainer Video Guy

My name is Michael Reynolds,

I work full time as a video editor and lead marketing director for one of the leading telecoms companies in the UK, I create their software training videos, sales videos and presentations and also help create and run their marketing campaigns.

I also freelance in all my spare time, creating explainer videos, whiteboard animation videos, graphic animation videos, shop promos, band promos, dancer showreels, the list goes on - I love new challenges, hen...

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