Modern PR: How To Get Press Coverage For Your Business

Brad Merrill, Entrepreneur & Tech Journalist

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26 Lessons (47m)
    • 1. Course Intro - START HERE

      1:59
    • 2. A Couple Of Caveats

      1:29
    • 3. Before Starting A PR Initiative, Consider These Questions

      2:32
    • 4. [Relationships] The First Secret Of Successful PR

      0:37
    • 5. [Relationships] What Journalists Want

      2:19
    • 6. [Relationships] What To Do If You Have No Pre-Existing Relationships

      0:28
    • 7. Cold Outreach Intro

      0:39
    • 8. [Cold Outreach] Which Journalists Should You Reach Out To?

      4:16
    • 9. [Cold Outreach] Getting To Know The Reporters

      0:50
    • 10. [Cold Outreach] Telling A Compelling Story

      2:15
    • 11. [Cold Outreach] Making Your Story Newsworthy

      1:35
    • 12. [Cold Outreach] Creating A Press Kit

      1:31
    • 13. [Cold Outreach] The Pitch

      2:21
    • 14. [Cold Outreach] How To Craft Perfect Subject Lines

      1:38
    • 15. [Cold Outreach] A Secret Weapon To Help You Follow Up Like A Pro

      1:02
    • 16. [Cold Outreach] What NOT To Do

      2:42
    • 17. Cold Outreach Wrapup (With Examples)

      2:57
    • 18. After The Pitch

      1:00
    • 19. [After The Pitch] How To Handle Negative Publicity

      2:45
    • 20. How To Make Reporters Come To You

      0:37
    • 21. What Makes Reporters Cover Some Companies Over Others

      2:21
    • 22. How To Make Yourself Accessible To Reporters

      1:24
    • 23. How To Be Newsworthy

      5:00
    • 24. Making Reporters Notice You

      0:36
    • 25. A Secret Weapon To Help You Get Press Coverage In Record Time

      1:48
    • 26. Wrapup

      0:19

About This Class

This course is a complete roadmap to help you get your business featured in the press, from the perspective of a journalist who has given coverage to hundreds of entrepreneurs. The course covers everything from building and leveraging relationships with journalists to reaching out cold and nailing the pitch.