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Modern PR: How To Get Press Coverage For Your Business

Brad Merrill, Entrepreneur & Tech Journalist

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26 Videos (47m)
    • Course Intro - START HERE

      1:59
    • A Couple Of Caveats

      1:29
    • Before Starting A PR Initiative, Consider These Questions

      2:32
    • [Relationships] The First Secret Of Successful PR

      0:37
    • [Relationships] What Journalists Want

      2:19
    • [Relationships] What To Do If You Have No Pre-Existing Relationships

      0:28
    • Cold Outreach Intro

      0:39
    • [Cold Outreach] Which Journalists Should You Reach Out To?

      4:16
    • [Cold Outreach] Getting To Know The Reporters

      0:50
    • [Cold Outreach] Telling A Compelling Story

      2:15
    • [Cold Outreach] Making Your Story Newsworthy

      1:35
    • [Cold Outreach] Creating A Press Kit

      1:31
    • [Cold Outreach] The Pitch

      2:21
    • [Cold Outreach] How To Craft Perfect Subject Lines

      1:38
    • [Cold Outreach] A Secret Weapon To Help You Follow Up Like A Pro

      1:02
    • [Cold Outreach] What NOT To Do

      2:42
    • Cold Outreach Wrapup (With Examples)

      2:57
    • After The Pitch

      1:00
    • [After The Pitch] How To Handle Negative Publicity

      2:45
    • How To Make Reporters Come To You

      0:37
    • What Makes Reporters Cover Some Companies Over Others

      2:21
    • How To Make Yourself Accessible To Reporters

      1:24
    • How To Be Newsworthy

      5:00
    • Making Reporters Notice You

      0:36
    • A Secret Weapon To Help You Get Press Coverage In Record Time

      1:48
    • Wrapup

      0:19

About This Class

This course is a complete roadmap to help you get your business featured in the press, from the perspective of a journalist who has given coverage to hundreds of entrepreneurs. The course covers everything from building and leveraging relationships with journalists to reaching out cold and nailing the pitch.

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Students

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Projects

Brad Merrill

Entrepreneur & Tech Journalist

Brad Merrill is a serial entrepreneur, blogger, and tech journalist who has been writing and building things on the web for over a decade. His work has been read by millions of people, featured on Techmeme, and cited by a number of notable publications, including the Wall Street Journal.

What Students Are Saying

"Chapter 16 is worth it's weight in gold. Brad actually gives value with his classes not an overview of non useful material. I had to follow him after this cour...

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Marketing Business Public Relations