Modern PR: How To Get Press Coverage For Your Business

Brad Merrill

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26 Videos (47m)
    • Course Intro - START HERE

      1:59
    • A Couple Of Caveats

      1:29
    • Before Starting A PR Initiative, Consider These Questions

      2:32
    • [Relationships] The First Secret Of Successful PR

      0:37
    • [Relationships] What Journalists Want

      2:19
    • [Relationships] What To Do If You Have No Pre-Existing Relationships

      0:28
    • Cold Outreach Intro

      0:39
    • [Cold Outreach] Which Journalists Should You Reach Out To?

      4:16
    • [Cold Outreach] Getting To Know The Reporters

      0:50
    • [Cold Outreach] Telling A Compelling Story

      2:15
    • [Cold Outreach] Making Your Story Newsworthy

      1:35
    • [Cold Outreach] Creating A Press Kit

      1:31
    • [Cold Outreach] The Pitch

      2:21
    • [Cold Outreach] How To Craft Perfect Subject Lines

      1:38
    • [Cold Outreach] A Secret Weapon To Help You Follow Up Like A Pro

      1:02
    • [Cold Outreach] What NOT To Do

      2:42
    • Cold Outreach Wrapup (With Examples)

      2:57
    • After The Pitch

      1:00
    • [After The Pitch] How To Handle Negative Publicity

      2:45
    • How To Make Reporters Come To You

      0:37
    • What Makes Reporters Cover Some Companies Over Others

      2:21
    • How To Make Yourself Accessible To Reporters

      1:24
    • How To Be Newsworthy

      5:00
    • Making Reporters Notice You

      0:36
    • A Secret Weapon To Help You Get Press Coverage In Record Time

      1:48
    • Wrapup

      0:19

About This Class

This course is a complete roadmap to help you get your business featured in the press, from the perspective of a journalist who has given coverage to hundreds of entrepreneurs. The course covers everything from building and leveraging relationships with journalists to reaching out cold and nailing the pitch.

12

Students

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Projects

Brad Merrill is a serial entrepreneur, blogger, and tech journalist who has been writing and building things on the web for over a decade. His work has been read by millions of people, featured on Techmeme, and cited by a number of notable publications, including the Wall Street Journal.

Marketing Business Public Relations