Modern PR: How To Get Press Coverage For Your Business | Brad Merrill | Skillshare

Modern PR: How To Get Press Coverage For Your Business

Brad Merrill, Entrepreneur & Tech Journalist

Play Speed
  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x
26 Videos (47m)
    • Course Intro - START HERE

      1:59
    • A Couple Of Caveats

      1:29
    • Before Starting A PR Initiative, Consider These Questions

      2:32
    • [Relationships] The First Secret Of Successful PR

      0:37
    • [Relationships] What Journalists Want

      2:19
    • [Relationships] What To Do If You Have No Pre-Existing Relationships

      0:28
    • Cold Outreach Intro

      0:39
    • [Cold Outreach] Which Journalists Should You Reach Out To?

      4:16
    • [Cold Outreach] Getting To Know The Reporters

      0:50
    • [Cold Outreach] Telling A Compelling Story

      2:15
    • [Cold Outreach] Making Your Story Newsworthy

      1:35
    • [Cold Outreach] Creating A Press Kit

      1:31
    • [Cold Outreach] The Pitch

      2:21
    • [Cold Outreach] How To Craft Perfect Subject Lines

      1:38
    • [Cold Outreach] A Secret Weapon To Help You Follow Up Like A Pro

      1:02
    • [Cold Outreach] What NOT To Do

      2:42
    • Cold Outreach Wrapup (With Examples)

      2:57
    • After The Pitch

      1:00
    • [After The Pitch] How To Handle Negative Publicity

      2:45
    • How To Make Reporters Come To You

      0:37
    • What Makes Reporters Cover Some Companies Over Others

      2:21
    • How To Make Yourself Accessible To Reporters

      1:24
    • How To Be Newsworthy

      5:00
    • Making Reporters Notice You

      0:36
    • A Secret Weapon To Help You Get Press Coverage In Record Time

      1:48
    • Wrapup

      0:19

About This Class

This course is a complete roadmap to help you get your business featured in the press, from the perspective of a journalist who has given coverage to hundreds of entrepreneurs. The course covers everything from building and leveraging relationships with journalists to reaching out cold and nailing the pitch.

141

Students

--

Projects

  • --
  • Beginner
  • Intermediate
  • Advanced
  • All Levels
  • Beg/Int
  • Int/Adv

Level

Community Generated

The level is determined by a majority opinion of students who have reviewed this class. The teacher's recommendation is shown until at least 5 student responses are collected.

Brad Merrill

Entrepreneur & Tech Journalist

Brad Merrill is the CEO of Merrill Media, a modern holding company focused on building independent, scalable businesses at the intersection of technology and media. He is regarded as an expert in his field, teaching business and technology courses to more than 20,000 students and providing marketing training to a number of prominent startups and Fortune 500 companies.

Merrill considers himself a passionate creative: he loves creating articles, videos, websites, companies, workflows, an...

See full profile

Marketing Business Public Relations
Report class