Mind Mapping and Creative Thinking: How to Think More Creatively | Shane Kluiter | Skillshare

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Mind Mapping and Creative Thinking: How to Think More Creatively

teacher avatar Shane Kluiter, Knowledge is Power

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

10 Lessons (47m)
    • 1. Introduction

      1:05
    • 2. Modes of thinking

      17:58
    • 3. Creative thinking in the workplace

      7:28
    • 4. Meditation for Creative thinking

      4:50
    • 5. Mind Maping

      4:14
    • 6. Creativity exercises

      11:26
    • 7. Critical Thinking Creative thinking

      6:19
    • 8. Encouraging creativity

      6:21
    • 9. Logic

      6:28
    • 10. SCAMPER

      6:32
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About This Class

Creative Thinking is something many people struggle with. It's not taught in schools like logical problem solving. In this course we are going to go over how to generate more creative thought as well as how to develop more of a culture of creative thinking within your organization. There are creative thinking exercises included in this course that will help to get your in the creative mindset.

We will discuss how you can use different parts of your brain for creative thinking for problem solving (practical creativity). Your ability to be creative is like a muscle. It needs to be exercised to retain strength.

We will will learn how to use mind mapping to generate more creative ideas. We will do this by first examining how to perform mind mapping, then we will examine how you can utilize mind mapping in meetings or at work to help improve your creative processes. 

Why should you learn to be more creative? 

1. Creativity encourages us to be lifelong learners:
Creativity requires the humbleness to know that there is always room for self-improvement.

2. Creativity allows you and others to express yourselves:
An integral part of the being human is learning who we are and recognizing how we fit into the the world. Creativity allows for constant self-discovery and the opportunity to share a hidden side of ourselves.

3. Creativity promotes thinking and aids with problem-solving:
Problem-solving is a required component of the creative process!

4. Creativity helps you reduce stress and anxiety:
People usually pursue creative projects because they enjoy the process or the outcome. For many artists and hobbyist the simple creative art of creating something new or unseen is the primary way they relieve stress and anxiety. 

5. Creativity allows you to enter your happy place:
Creativity is really another form of play which is universally important to each individual’s sense of joy and fulfillment. Imagine if work felt more like play, then all the stress would melt away.

6. Creativity is a prerequisite for innovation:
New ideas are inspired and created by imagination and creativity.

7. Creativity can lead to feelings of accomplishment and pride:
The combination of brainstorming and the creative process are the perfect recipe for personal and professional satisfaction.

8. Creativity improves your ability to focus:
The act of creating requires dedication and commitment. Not only for 1 project but dedication and commitment to the creative process itself.

9. Creativity promotes risk-taking and persistence:
Creatives fail and fail often. They have to get up. The creative process can be long and hard and full of set backs but getting used to the cycle of failure and growth can add a level of persistence to a team that elevates it to another level. 

10. Creativity is Multidisciplinary:
You can practice creativity through many different mediums and apply the benefits of creativity to all professions.

#creativity #creative #success #mindset #business #learn #onlinelearning #skillshare @skillshare

Meet Your Teacher

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Shane Kluiter

Knowledge is Power

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Transcripts

1. Introduction: Hi. Thank you for taking this course on creative thinking. Of course, we're gonna go over different modes of thinking. So from logic to creative and how you can use them together to generate better ideas and solutions. We look at creative problem solving so that we can help solve problems in our businesses and our personal lives A little better. Also gonna look at how to implement creative thinking, um, or in the workplace so that we're not stuck doing the same processes and getting the same results so we can implement more change. Well, and lastly, we're gonna look at in this course is how Teoh generate more creative thinking in our lives . One way we're gonna look at is actually meditation by clearing. Our minds were able to think a little bit more creatively in this course is also attached a series of exercises that you can do to help generate more creativity in your life or distribute to your teams in the workplace. My name is Shane may look forward to working these Thomas 2. Modes of thinking: Hi, My name is Shane. Thank you for taking this course on creative thinking. In this course, we're going to go over the modes of creative thinking. We're also going to go over how to start implementing credit thinking in our lives. Some exercises we can do without promote creative thinking. And we're especially going Take a look at how we can utilize creative thinking in ah, in our businesses aren't implement creative thinking programs in our business help generate more thoughts. So there's gonna be topics of discussion throughout, uh, the course as we go. So just keep your ears open, be open to new ideas. A lot of creative thinking is just that it's being open to new ideas and new ways of doing . There's three modes of thinking divergent conversion, unilateral, divergent thinking. We're gonna be using our imagination walk. This is gonna be the side that were pulling from if we're doing art or anything abstract, please using Picasso. Or if you think of that old painting with the melting clocks, right, So realism. That's a lot of creative thinking. There's not a lot of logic to that. Clocks don't really melt like that. It's not gonna work. It's not real. Just creative law if emergent thinking, which is using logic. So if we think of map here in math class, what is math teach you? Math teaches you logic and problem solving specifically teaches you problem solving logically. So roll taught that in school it's the most common away that we're all talk is all problems we have lateral thinking is utilizing bolts. So we're gonna take elements of logical thought. We take elements of creative thinking and using our imagination. We're gonna push those together to find conclusion. That's a really good creative solution. Because not only have we found something new and created something we've also used our logic to justify Great. So convergent thought using logic, generally trying to find a solution to a problem was the best solution. Would this money solutions are gonna be evaluated generally means the ability to give a correct answer to standard questions that don't require significant creativity. Best example of this when you're going to school and they give you the multiple choice answers. We all did this where I went to school, where they gave us a standardized test every year to test where we were at versus what the state thought we should be. No, the term funding for our schools. So we all had to do feeling a little bubbles. Color the answers, a colors a in all way and you go through it. Everyone's supposed to get the same answer. There's no divergent thought. Their rooms should be the same. Conversion thinking is often used in conjunction with divergent thinking to justify the diversion saw. So you come up with a creative idea. You're gonna use logic to back that up and make sure it's a good idea. Validation conversion saw process is going to be something used more in statistical analysis so we can take a group of ill a group of values for how the company has been doing in sales. Right. So we're gonna predict what our next year should be based on our growth and only based on a girl over the last few years, but based on what we typically do in each month, so most businesses have busy times and slow times of the year, depending on seasonality. So if we know and June we're gonna have our slowest month, or in December we're gonna have our slowest month. We probably shouldn't be expecting the trend. Line of a revenue can continue in that time frame logically would want to look at it and say January, December, January, February, March, April. We're going to increase in value every month. We're gonna grow in the amount we're selling. Then April is going to slow down a little bit. May it's going to slow down on them or we're gonna hit June. We're gonna have our slowest month of the year. But knowing that we can do things to counter, you know, junior, slowest month Jews, the time to make changes, choose the time to make adjustments. It tests new things because it's already slope. We know we're not gonna bring in as much revenue, but we already have all of the staff needed for heavy revenue season. So let's make use of that so we can draw logical conclusions using this version of thinking with conversion thing. You also want to make sure that you're driving the best solution and typically one solution . So, with this is the one answer, you want to be able to tell someone apart from others who is using most illogical thinking versus creative thinking. What you're gonna want to look for is type of person who finds one solution, and that is a solution for the rest of their lives. That's the solution to that problem. Why they did it once. It worked, once wise, although in another way. And it makes sense. If you think about that, stream of thought does make sense, and it does work a lot of businesses, but a lot of companies and not growing simply because they don't take the time to take a step back, reevaluate how they're doing things and add a creative spin and say We've done it this way for 10 years. But if we change this process a little bit, we can cut production time down by 10% meaning we can produce 10% more Gibbs. Many businesses get caught in this cycle of doing the same thing forever. That said previously, logic is ah, great thought process for statistical analysis, using statistics to drive sales in this example, we want to look at placing products together, maybe from an online store, so you may notice that customers in your store or buying two items together say it's a scarf and a hat 20% of time. One of these bought their being bought together. That would mean the usual. The consensus is these products look good together based on your customer base. You can then use analysis on your website. You can use marking and you can say Great. Let's put these two together and add on Facebook because based on our sales, the scarf is selling more. When we advertise it on Facebook, at least go together. Let's put the two together, our Facebook ads and see if cell increase. So we're making a logical assumptions applying it something we're already doing. And then we're testing to see if it works. Another great example. This isn't even market. We're doing split testing any evil marketing, typically to see which customer bases are going to open and which emails. So you have your subject. Create three subject lines, take 20% of your cool your email list and you break into three parts, and then you sound a different headline for the email to you, sir. Each of those headlines you break those sections. If you have a big enough list into three more sections, where underneath it. They have a different body of the email. So in the body of the emails, you're trying to see which version of the body of the email that you put together will getting the most clicks on your length back to your website to drive sales. And then from that you can also look at which was visited the most and which got in the most actual conversions on sales. So we can say we have lives where we have e mail headline ABC B gets the most Opens A and C do. Okay, so the primary when we're gonna send to the rest of our 80% of our list his B well, look at the inside of the email. We know one of them got a lot of clicks, but no conversions. We know one of them got slightly less clicks, but they got a lot more conversions on sales. So we may take the e mail from the headline that got the most clicks open. Will take the email, that body that got the most clicks and then we'll take the page that we were sending people to it gotten the most buys that way. We're taking the bulk of our marketing, and we're applying it to our solution that logically, statistically has driven the best results. Divers, it thought, is that using imagination, so it's more spontaneous. It's when you're kind of just creating things that maybe they don't make sense. Sometimes, for instance, a picture of a panda with boxing holds on pandas. Don't box is just silly. Divergent thinking is a thought process or method used to generate creative ideas by exploring many possible solutions. We want a variety of ideas. We want a lot to evaluate. Want a lot to discuss. Diversion ideas typically drive a lot of discussion and create more ideas from them. And that's the idea with this. So you want to basically start with the base idea, and it kind of turns into a landslide of ideas coming down the mountain, just getting more and more powerful as it builds up and gains of more variety of ideas to pull from. For example, this is brainstorming or free writing in mind mapping. Taken idea. You put it in the center of ward, bring your team into a group, you say, Hey, look at this. This is no problem we're gonna map out some solutions. What are different ways we can approach? Thus, where? What are the consequences of those ways? What are the benefits of those ways? And you could map out which ideas lead you to which ideas and see if any come together. And if they do company, other than you can look doing them kind of as a joint. I didn't find their differences and maybe two solutions put together complement each other enough to apply some logic on the back end and see if it'll work. Here's also another good time to talk about problem solving inside of normalization. A good way to use divergent thought is to sometimes ask another department what they would do. So if your team is programming for a module of your software, say you're building out a order entry portal. You're having problem with code. You can't quite figure out what we're process. You want things to actually go through in the sales floor. Sales slow, so you might bring in another team to say, Hey, this is what we're trying to do. These are our ideas are how would you do this for your team and maybe the other team primarily deals with an inventory manager module, where they deal with a data capture module for your product. But there, building things in programming. Still, so they still have an idea. Health things work in your father, and they can bring a different kind of perspective. So bringing in just 1/3 party perspective can really help to drive more creative solutions from people who might not be invested in the solution you originally were trying for. Lateral thinking is thinking, using creative in logical thought. So by pushing Taylor, the conversion logical thought process were able to help create a solution that's wholly new and has justification behind it. One. Do this with statistical analysis. We're looking at asked friends. Basically, we're justifying our creative idea by doing this pushing these together we haven't more. They are made a higher success champ by doing this maybe higher success chance with our solution because we've come up with a wholly new solution but would justify it without lateral thought. A great example of lateral thought is over. He'd be great to just be able to take Call it you bright know lots to use cabs anymore because over. Why can't so expensive? It'd be great to be able to just go work when you don't have cash. I've got a car. I can go get it. I can sign up Ruber Within a few days. I'm driving for uber again. It's for my outside. Everyone these days has smartphones. Everyone has ability. Used the app when you re was first developed. So they didn't take all these ideas and say it. Wouldn't it be great to do all of them? Let's just spread it everywhere. Immediately. When the candle uber they and it tested, they had to come up with how we're gonna grow this company. How are we gonna implement all these things? How are we gonna pay drivers? How are we going to get more people to drive for us and how are we gonna do with competitors? So they rolled out into a serious of cities starting in larger cities. So they had a larger populist to start with rolling out in smaller cities. In doing so, as they learned what was happening, they could use creative thoughts to approach the new markets in different ways and back that up. Was there logical thought process based on previous history, thus giving them more creative solutions to grow more quickly as they progress. Knowing which method of thinking to apply is critical for our success. Some situations really only need logical thought, but there's some financial decisions that are best made simply based on pure logic and financial analysis. And that's great knowing when to put creative logic together. It's something that takes time, and it's something that we kind of do passively inside our own minds. It takes skill to practice. Pushing is together, especially if you're a logical person or an extremely creative person. So if you're more logical, it'll be harder for you to look at this idea that so far away from what you're used to doing that, it seems like it might not make any sense until you've actually justified. You have to be open to the idea of just fire on the other end. If you're creative person, you might not even be used to the idea of justifying your solution. You might be used to more of the idea I have this right idea. We're just gonna go do it and we're gonna see what happens. We'll test it that way, and that can work in some situations. Just like having a logical process can work in some situations, but you'll have a higher success rate putting them together, utilizing lateral thinking, justifying creative ideas. Thank you for taking this module. Look forward to speaking with you more in future models over this course. If you have any questions, be sure to add them in the course. Our message meat and with the Mansour Korea. Thank you. And you have a great day. 3. Creative thinking in the workplace: creative thinking is great to implement in the workplace. It helps to drive AH company be better in general, as company grows creative thought and help for scaling it also help the drivers reality, which can draw more customers. And you seem more evening. Helping to find new solutions also is going to increase the wealth of options you have when problems come up. And you get these new innovations by having employees feel free to come forward with new ideas and creative ideas without the feeling that they're going told. No, that's wrong or no, that's stupid or anything. You have to have a culture bill. Creativity in the workplace certainly has to be comfortable to be creative. For example, companies that aren't creative are companies that have been around for a while and new. They're doing the same process for the like last 30 years, So the last 30 years they've had a production line. It's made the same kinds of parts with the same kinds of machines with the same number of people. But the owners had really wanted to, and I want to look at different ways of doing it. Maybe 5 10 years ago, there was a new machine that came out. I could have replaced one worker for 20,000 year instead of the 40,000 year they make. That worker could have been used to help with inventory. To help with processing help was shipping to help fill in areas the business. Maybe there's other problems for that money could have been pushed back into marketing to help grow the business more. But because the solutions were not being brought up, no one thought to stop them, look at what they were doing and creating new creative solution to the problem. Find the problem with creative thinking. There's businesses out there that aren't doing this. There's businesses that are just doing the same thing forever because that's how it's done , and that's really harmful to your company. The worst thing company can do is just continuing to do something because that's what they've always done. Implementing a creative program at your company can be difficult. Everyone has to get on board and that's from top down. So from the CEO on down or you just in your department from the head of your department down, you have to be open to the idea of creating new ideas of embracing new ideas and not judging people for ideas that might not be good. The beautiful thing about creative process is that you get so many good ideas in so many bad ideas altogether, and you don't know which is which until they're actually evaluated. And sometimes the worst ideas can lead to the best ideas, just from simple discussion about why something water wouldn't work. Give me difficult for an employee, especially one that's logical in a practical industry to be in thinking creatively. Sometimes you have to explain to your staff that you need to them to be creative. Brainstorming in meetings is a great way to help promote that, especially at the beginning of implementing a creativity culture in your company by bringing people the other end, asking them to get creative in groups. You can promote that well. They're not in groups, so we're gathering ideas together. I want to hear everyone's ideas that judgment free zone great. Bring that together that way. They have an idea when their home with their kids on Saturday they see something on TV or something clicks in there like I have a solution come to work Monday with that solution really willing to bring it up because you have that culture built for it. One big thing that I've always liked is that new experiences generate great to be with the process things anyway. So we take a look at that and you think about working. We're doing a standard job going to work. Typically, you're doing about the same thing every day. But if you change things up, or if you move people from different seats, you kind of just reorganize. Where people are restructure departments just from where people are sitting, you can start to create kind of more. No idea is just based on that because they're being forced to have a new experience instead of everything being the same every day they moved. It creates a different experience when you walk through a doorway and you forget what you went into a room for. That's because when you pass through a doorway, your mind is pausing for a second and evaluating your new surroundings by forcing yourself to have those kind of experiences for new experiences, you're forcing your mind to evaluate a new surroundings or to look at a solution differently. You could take a team out to do team building activities where they do trust fall or where they you climbing with the support ropes where someone helps toe to go up the climbing wall . I've seen that done. There's a lot of team building activities you can do that are things that maybe everyone hasn't done before. That will help them to be in a different experience, so they have a larger variety of experiences to pull from. So what reason why diversity so push in businesses nowadays. It's because with a diverse background, you get MAWR solutions, and you can help with the diversity of your employees by helping the little have diverse amount of experiences. You can bring in speakers that from your community who are really good at, say, marketing. And they come in and talk to your marketing team about barking trends that are going on. And that might spark your idea because maybe your team didn't know, or maybe your team members just needed to hear it from an outside source. Creating creativity in a company really comes down to culture. Everybody's got to be on board for implementing Morehead and want to try them. I'm going to be open. You can't approach it in a negative. Wet. Thank you for this model. Look forward to speaking with you again in future. Have a great day. 4. Meditation for Creative thinking: this module really talk about meditation for creative thinking, imitations, something you can do pretty much anytime, anywhere you could do on your lunch break and do it before or after work. There's something to help. Just clear your mind, calm you down and kind of open up the you're thought ways for bringing more creative thought. So how to meditate, really Simply kind of let taking a nap or going to sleep. Except you don't actually fall asleep. So you're gonna find a quiet place. Get comfortable, clear your mind and relax. Very simply, that's at a base. What you're doing here. So going a little more in depth. What's helpful is once you find this comfortable place to clear your mind or to stop thinking about so many things, did you practice deep breathing? So you take a deep breath. Let it out when you focus on your breathing here for about 30 seconds. Or maybe you even count your breasts up to 100 and that's all you want to think about. What you're doing it until you're in a nice level space. You just focus on your breathing and remaining calm in a comfortable position. Some people like to listen to relaxing music. Waterfall sounds for an ocean will their Mediterranean because it helps them to relax and helps. That kind of put them in a different place so that their mind can kind of free up a little bit. You want to use this time to think about nothing and create a blank slate in your mind that allows you to de stress. So we've all had a lot of pressure office. We've all had a lot of weight on our shoulders. We want to get that off of us for a little while. Just open up the past, weighs in our minds and generate new ideas. You can do this for like, 15 minutes at a time and really see a lot of benefits. The easiest way is once you're comfortable, you focus your attention on your breathing and 100 body moves with each inhale and exhale well, notice the movement of your body should read. Observe your chest shoulders, rip cage in valley and how they move. Simply focus your attention on your breath without controlling its pace Intensity. If your mind wanders, just returned the focus back to your breathing until you're kind of consistent, and it takes a little bit of practice to really get to a point where you're used to stop your thought process There, you used to not worrying about the projects you have at work in the projects you have at home for this moment where you're at peace. In your meditation, there's a lot of benefits medically, to meditation helps you de stress. So when you're gonna lower that stress, you're gonna have benefits to your body, you know, lower blood pressure, improved blood circulation, lower heart rate, less precipitation well, respiratory rate, less anxiety. If you're having a lot of stress and anxiety problems, meditation could be a huge changed your life. Lowering cholesterol levels is great, especially if you have high cholesterol levels. Are a lot of hard problem your family just spreading a general feeling of well being and happiness in your life because you've been at peace for a period of time, Maybe you have a crazy, chaotic morning at work, very easy to take that stress straight into the rest of your day. Very easy to let that stress bring you down to place. You don't wanna be, but if you could just take your lunch break. Take 15 minute meditation, pouring yourself back to where you need to be. You could help generate more creative ideas instead of just having the weight burden of stress hold you down and hold you back in your life. It's a quick module. Uh, meditations really only as complicated as you. Let the get comfortable. Clear your mind and allow yourself to really have that blank slate to fill with creative ideas and de stress it will drastically change your life. 5. Mind Maping: Hi. This module, we're gonna go over mind mapping how to do it and are really why you shouldn't how it can help your business, every few techniques out there that have the ability to get your creative juices flowing quite like mind mapping can. It's the main reason that mind mapping is becoming so popular in our society, is very easy to use mind mapping, to connect ideas and to convey ideas to others. So if you show someone a map of how you got to certain conclusions or how you got to these ideas and how fix plans out, it's a lot easier for them to understand where you're coming from and why things are built all the way they are. Am I giving them a 10 page report that explains everything to the very last detail, imagery and being having images. Wall makes it easier for everyone understand with a mind map we're going to start with, for instance, our new project. But that there in the center who drawn lines out from it to go shoot our team, our ideas our to do's are questions. Anything else that you need to have come directly after new project student branch off Kind of like a treat or locations that were drawn roads to want a map from each of these draw questions. Conclusions. Dylan Keenest Key information. What questions do we have that we have to have answers for? We don't want to get to the end of this project without having answered these questions, because it's not gonna fully satisfy our needs. I'm looking for a new accounting software of my company and what really matters to me. His time frame and I check off all of our questions, but I can't check off the implementation timeframe. That's a big problems. We don't want to get to the end of a project, have a solution. Picked out an implementation, ready, going. Realize our time frames Not gonna be three months. It's gonna be six months because it's a more complex solution. We will organize our ideas so under ideas here, instead of just having a couple of little bullet points, we could have ideas that branch off into multiple parts and even have questions under them and separate problems that would come up from. We want to organize everything that we want to have done. We want to do that because by doing so, we're gonna be able to better visualize what has to be done. Mind mapping czar. Powerful technique. Help you visualize your thoughts. Helps you communicate it to others by my mapping Encourages the flow of ideas. Makes it the ideal format for brainstorming with problem solving. Visuals could be using my mapping to enrich what you're doing and rich the creative process by adding colors buying icons, especially by adding images that I hope your brain to draw connections between all of these points and visualize really what you're doing. It's a lot easier for your imagination to look at an image, draw conclusions and get more creative ideas than it is to read a work. The idea. This is to start small, then rolled out a map in the larger problem in trying to solve. Usually the larger the mind map you have, you may take a small problem is that you have, and it could become a clearly a much larger problem than you saw, because when you look into solutions, it's a much more complex solution. Because you're asking more questions, you're drawing more creative ideas to solve. Thank you. Have a great day 6. Creativity exercises: Hi. This video over some quick activities to help create creativity in your organization or on your teams So you could do these alone yourself. But these are also really great. If you have a whole team, do them get a variety of the answers. It's gonna encourage people to talk about him. So the purpose of doing activities together is it not only helps with bonding, but it really helps you to have that connection and that freedom of kind of talking, right. So when you encourage people to talk more, you get more ideas, shared more ideas, get shared your creativity from the team because maybe someone mentioned something that could have come from a different viewpoint that maybe it would have been heard before. So, first quick activity we want to take on the name on a practice finding solutions under restrictions. Right. So this is with the team or alone. You create an activity where you give a scenario, right, or a series of situations where you have a problem or situation and then restrictions around that, uh, this is to get them used to have any work on your restrictions, but kind of fun, playful way, right? So this is similar to something they're gonna have to do in a project at some point, right? You're going tohave projects with that have a large Siris of restrictions. And you have to have people who are aren't used to coming up with ideas that are out of the box and could be from LA la land, right? You know, coming up with an idea of and you have a $1,000,000 budget, you're coming up with an idea and you have a $10,000 budget and it 20 day timeline and it's got a achieve X, y and z, right? So if we practice doing that as a tea with kind of even little silly things, sometimes though, we build up a response that's more fun, right? We build up a openness and sharing, and it turns into not just sharing an idea. But it kind of just turns into a big conversation of how can we do this? And the team starts to actually enjoy that because they've done it before. And they've built up the idea that these air just fine activities we do to get through problems because you don't practice activities That's simply a simple example of this easily. Just be that you have a problem. What's the problem? You need $5 to get on a bus and get tour. Can't miss work today if three hours before you need to catch the bus. Sounds like a pretty simple one to solve. Right? Most people have $5. If it's not in their pockets and the rant count, you can do it if you don't already have a car, Right? Maybe the bus, realistically, for you. Is it a problem if you've never even had to take the bus before? But where? I had some constraints. So you have access to any of your current money or assets. You basically have nothing. You also cannot contact any friends or family for assistant. Now you have somebody who is basically just thrown into the desert with nothing has to find $5. They have three hours to do it. How they didn't do it. Um, it's kind of a weird scenario, right? Almost No one on your team probably has been in that scenario, but it gets them thinking right. It gets him thinking, if I really had to do this right. What am I gonna dio? How am I gonna achieve that? What am I gonna dio? You know you're gonna have people that will say stuff like, I'll go pick up pop bottles or I'll go beg for money. But there's people who will tell you I'm not that familiar. There's people just because they won't. There's people that won't do that and that's fine. That's good, because you need people who won't do that anyway. But what's interesting is you're gonna have people that will tell you I just walk around the neighborhood and I start knocking on random neighbors doors and asking if I could do stuff like take out the trash for a couple bucks or those are long for a couple bucks. Anything I could do to get it done because I have to get that right. That's the goal, so we'll be innovated, will do it. And then we'll start thinking of all these different ways that they give $5 everyone will come up with different solutions. Another quick activity is to take a list of the benefits that you already provide and go later. Deeper, right, so this is benefits 40 benefits, which it almost sounds kind of silly to think about that, right? Like, let's get benefits off benefits. Well, the benefit already is a benefit. So what? I'm almost counterproductive, but it's actually a commonly used since that. So in sales, when you're talking to somebody and there's a benefit you can provide, that really would help them. You ask questions about it. You know, if someone needs to use yourself whether for making something more efficient, it's not just cause it's gonna save them time. What is that time? Give them so well, boy on it. What we want to do here is you want to justify What we're creating is a company and why we're creating it. We want to tell ourselves that the benefits of our product, our X, y and Z but the problem a lot of companies is a lot of teams is we don't date deeper than that, right? We start to say the same things over and over again. And yeah, we are tools efficient. It saves you time. But does that do for you? Right? Great. You save me time. I never even told you that was a problem. And maybe people don't even realize they have that problem. But maybe we're a marketing team. We're trying to think of new marketing, right. We're trying to figure out a way to get this product in front of more people, get more people interested. How do we do that? We have to appeal differently, Right? What we're doing now obviously isn't working. It's not working well enough. Can always get better. Well, look at the benefits. Silver benefits. We save you time. Why do we save you time We save you time so that you can do less clerical work so that you can have more time to do another job tests because your companies small and you can't afford to hire another person. So you need this. You know our efficiency tool, because it's going to save you from having to hire another person, which you can't afford to do. So you get to keep that profit and grow your company. Maybe you put it back into marketing, right? So we need to ask yourself, why is this a benefit? What does it really get to the customer when we see where that takes your team, when you see what your team members kind of come up with you. Get a later deeper into this kind of the psychology behind what companies Even doing any kind of the wheels start turning, right. Where could we go from there? What other things can we dio? And you get kind of this creative responses where you might not have even realized what your company can do for other come for other situations? Still, because you have the different benefits now of what your company does and the benefits of a benefit are the most important part. Really? Right? Yeah, the car that I have a car, a lot of our benefit is I can now drive places. I don't take the bus. I don't have to get a cabin on uber right. But the real benefit to that is that at any point in time, I can do that. I don't have to wait for these things to show up. I have that freedom of literally at any moment, getting in the vehicle and going. I have that and the capacity of putting stuff in the vehicle when taking it with me, and no one has to know where I am or anything and I'm completely on my own schedule. But that's not necessarily what you sell when you're selling cover. So try this. See where this takes, you go a little bit deeper, and you you find different things in your marketing might be off if you take a look at it from marketing. They were talking to customers and they tell you what the benefits are and you take it back to team use their customers say these are benefits. What does that mean? Right? And then your team thinks about those a little deeper and like, What's the benefit of us giving them that what they really getting when they say they're saving time? Maybe our tools allow businesses to use no more paper, right? Maybe we take paper out of the equation. It's not just gonna save them times conceived in space, right? So maybe they're distributor and they have just a shelf covered in invoices and repacked pit. There was shifting invoice pile of out of our pile, right, And then when it's fully Paktika was another pile. We check it off, but you can't see how that actually looks on paper, right? You can't see you like a tally of where everything is. But we can give them a dashboard and they can see all that. And what does that really give to the customer? You know, people talk about that. What you got to think creatively to get there. And if you make your team do that, the wheels start to turn quick. Activity number three. Take a current process, and after team suggesting versions of it, tell them it could be completely different. You want it to be completely different. If you had to rebuild this process, what would you do? No. When you change something or we think there's a problem literally, let's rebuild it, then have them justify it. Why would you rebuild it that way? What are the advantages of us rebuilding at that when you're getting them to kind of have that confidence to tear down the idea of what you're doing now and say this is what I would do just blankly without judgment or anything, just a totally different view of what the company could be doing creative. And it is that creative kind of input of like, you know, baby, a process could look like this. Maybe that would say this time I think that would cause us to save time here, in here and then also visibility for the team to say, Well, if you do that and that hurts this group that hurts this group or this is why this part can be in. But you can also find some really good ways to increase efficiency. A company with this kind of a creative activity because you're just basically ordered in your processes and saying, Guys, what do you think of this? How do we do this? Maybe you take someone from one department, you have them. Look at what another department is doing, right. You switched. Flip the managers with the processes for a day and you say, Hey, we're gonna sit down. This is what we're doing Product development versus custom loading. When we're adding in new new updates to client system, you're both using two different ways for essentially the same kind of an update. Let's talk about it. Let's kind of figure out one standard way for the company. But first, look at each other's and we'll see which is different, Which is better, kind of take a look creatively, like if you had to just rebuild it. What would it look like if you try these activities? The ate the end goal isn't even to get answers out of them. Right? The angle isn't even really to change the way you're doing everything. It gives you the opportunity to do that. But the main thing is, we're getting people to talk, getting people to feel comfortable coming forward with their ideas, their solutions. They're comfortable communicating creativity. 7. Critical Thinking Creative thinking: well. In another video, a big part of being able to accept creative, creative thinking is actually being able to make yourself think a little differently to look at situations and kind of get a different response, right? So we don't want to always come back with the same solutions. That's not creative. We want to be able to think critically. So when we think about creative thinking, we need to think about critical thinking when you think about problem solving and how we can come up with different ideas and grow our capacity of thought. This is something a lot of people have trouble with, right? It's very hard to think, you know, how could I do something differently? What's a different viewpoint on what I want, accomplish and really let yourself have that ability to say there's more than one way to do this? That's a hard thing for someone to accept, especially if you've been doing something the same way for five or 10 years to see if you're at a company where you say well, this process has always been done the same way. Well, why has it always been on the same? Why? Why are we doing it that way simply because we've done it that way. That's unacceptable. And we have to know that we have to acknowledge that, and that's a huge step forward. But how can we critically look at what we're doing? So when I was in college, I had a teacher that came up with a interesting way to try to get everybody to think about creative thinking a little bit differently and think about, um, getting to the point where you're doing more critical thinking. And it was a problem that I had never considered in his problem that I don't think anybody else in the class had ever considered and it was really interesting was just heated debate about this. It's kind of a silly topic, but the instructor gave us a paper to write where we had to justify why we would want why we would want to dishwashers, right? So I came from a family where we had one dishwasher and we had that very late in my living with my parents towards the last couple of years. It wasn't there for most of my life, and that was it was great for us, right, But I never would have thought anyone would need to. It hadn't gone. It was a totally different situation I couldn't edit. My initial thought was It doesn't seem justifiable. Who needs that? But you have to write. That's how we had to justify the paper. So giving people a kind of a situation that it doesn't seem justifiable in making them justify it kind of spare spinning those wheels right? Like, Why would people need two of these instead of one which can help your product? Right. So if you're selling a product, usually someone buys one well, in what case? Where they need to, you know, Why would someone buy two of these instead of one? That's a really good question to ask. If you're in sales and marketing or product development. You know, how do we get more of the soul? Why would someone buy? I'm or you know, But take the dishwashers right. Why did you want to? Let's think about it. Take a minute and think about it. A quick posit video if you need to. Just a common ideas, maybe scoring your commonly used dishes and cabinets. You keep them in one of the dishwashers maybe each dishwasher gets has signed. It gets flipped over, wins clean and dirty. So one is always clean. One is always dirty, but they alternate between which is being used. Right? So maybe on Monday dishwasher A is dirty. So the end of the day you run it. But I'm your running dish washer. A dishwasher B is empty because you've moved everything from dishwasher being dishwasher. Hey, you dirty now? Tuesday morning you make breakfast, you cook everything you use stuff from dishwasher A. You take your plates from dishwasher A. You put them into dishwasher be once they're dirty, right? Once dishwasher bs Phil in most cases using around the same amount of plates and silverware everything throughout the next few days B is pretty much full and a is pretty empty. So you run be And then when b is done now a becomes the dirty one and you're working out of be ever putting dishes away your consistently just kind of alternating side decided in keeping track of which one is clean or dirty. But why would you want to do that, right? If you have a large family, that makes sense, right? But see we're justifying. Things were looking deeper into, you know, who would really need this. And if I'm a company selling dishwashers and I'm looking at households where I could possibly sell to to maybe I'm looking at houses of a certain size with certain amount of kids in a certain income bracket. Maybe I can get to dishwashers, right? Or maybe I can sell a dishwasher that does the work of two. That we're thinking about those kind of things simply because of one question, you know, why would you need to? But when way, think about creative thinking, sometimes we think the creative thinking is just coming up with some kind of colorful, elaborate, different kind of scheme that's that's different, that anything that we're doing before but doesn't have to be critics solution and just end up being simply being a simplified process. It could be taking something you do now and figuring out a away to use more of it, right to take it a 10 step process and remove all the layers of oversight that make it so that it doesn't actually improve the product. It just makes it take longer to produce, so we interest or ability to find solutions and think about solutions differently, where we're really just trying to think more critically of how we're doing it. Giving teams the ability Teoh did. Encouragement to do that really helps a lot, too. So, you know, I sit down with your team and you might show them something and you say, Great. Here's an exercise we're gonna do together. Why would we need to release? You know, assembly, asking them Great. We have this product. Our product is a hammer. Typically, we saw one hammer for each person on a job site. Why would they need more? How are we to get them to buy more stuff next month? Next year, right? Want the same customers keep buying for a mostly one fall? How do we do that, Right? Maybe it's not even selling hammers anymore, Baby. Sell them hammers, but really the goal. Someone hammers to get nails sold to them. If you were in jail company that sells hammers. In addition, the nails 8. Encouraging creativity: Hi. It's funny. I want to talk about encouraging creativity. It's really difficult to harbor creativity in the workplace. It's a lot easier to just have a dictatorship where you tell people what to do when you don't listen to other people's opinions and you just run for with one of two people having ideas right to resemble. You have the ideas. You tell your staff what to dio. They do it. You come up with more ideas. They do it is that hard for growth? Not much. Steppers are often time afraid to speak up. It's because they don't want to stupid. They don't feel like they're challenging people. Maybe they're shy. But if they don't, then you can very easily make a bad product. You'd very easily do something that somebody in the room with you could told you could have told you could be done better. But have the hardware that relationship. You have to encourage people to talk. If only one or two people in organization make all the decisions and have all the opinions , can be very, very bad. How do you stop that we make you will feel like they matter enough to talk feel valued. We know our them empowering employees. The biggest thing you can do for them. Not only do they were more do click, create better work. They are more confident. They come up with better ideas and they're more open with those ideas. So we empower employees. We asked them individually in our one on ones, you know. Do you have any ideas? Were doing this in this? How do you feel about that? What do you think we could do better? They feel valued when you ask them that they feel open to tell you things. They ask you that when you ask them that if they have any thoughts on improvements, then they'll bring them to you. Being asked if you have ideas tells team members that they matter. Everyone wants to matter. Everyone wants to feel valued if you want them to give you ideas if you want them to feel valued. If you want them to stay your company and be creative geniuses that help you create better things for your customers, you need to show them that you value them. I would encourage them to give them. He'd give you feedback and tell them they have the ability to give you feedback. Everyone wants to feel hurt. It's a natural human instinct dealing. We want it. I want our voice to be known, makes us feel good, but more so. It takes all of this made people feel valued enough to give honest, actionable ideas and have to feel like they can do that safely, that they can feel like they can bring you. This is my idea of my solution for this without being chastised about being put down without feeling stupid. That means that they pull manager aside in the hall in one day after getting coffee, and they say, Hey, Joe, I got an idea for the current project didn't bring it up in the meeting. But I really think if we did X, y and Z give us the benefits of ABC and we will get it done. What do you think? And your staff needs to be comfortable enough with you to tell you that if they're afraid of you, if they think I'm stupid, if they think other staff members gonna call him stupid, you're not going to get those ideas in that idea from getting coffee in the morning to completely change the project and save the company money or made the company money. And it could mean the difference between growth, the company and failure, especially in a start up. You have to have these ideas. You have to have that open communication. You have to be careful with it because sometimes his open communication allows people to think it's OK to just complain. You have to push back on complaints. So someone has a complaint to tell you this doesn't work. Tell them to come to a solution. A culture. People that come to you, not just problems with problems and solutions is a culture that gives back to itself because you it gives back to the ability to create something special. You have a culture. People can come to the table and bring solutions. When there's a problem, you don't just get bombarded with problems. You get bombarded with solutions. As a manager that makes your job easier. Tell them this is an expectation. Make it an expectation. Even if it's a bad solution. You want to hear it simply because they have been in the habit of finding a solution, because here we don't just have problems here. We have solutions here for creatively solve problems. What implement changes? We want to take all the changes that you never say. We want to use the good ones, the ones that make sense. The ones would be better if we can't implement everything. Everybody says that doesn't make sense. But the ones that make sense we want to do and we want to give them credit for it. And we want tell everybody this came from John marking. This is his ideas. Who we did this and it turned out and did this and it was great. Gave us 10% more sales. That was great. It was a great idea. Give people credit, it makes them feel valued. It makes them feel heard. It makes them feel like they can give you more ideas. Even if it's not something you put, you can say that's a great idea. We can't do it because right now, because of X, Y and Z, but I'm glad you brought it to me because it's something to consider for the future. The idea here is you want to receive creative solutions, and when you receive them and you're using them, you're showing them that you believe in their ideas that you heard them, that you're their ideas were worth your time here. This causes them to feel comfortable to bring you more ideas which harbors more creativity was gives your company greater wealth of options for you to use on making decisions in the future. 9. Logic: Hi. This video, we're gonna talk about something a little bit different drivel, logic, puzzles. Do you think about creativity all time? Still single watching you think about, You know, painters. You think about coming up with intricate ideas, Right? Logic doesn't itself sound creative. But what if learning about logic gave you more tools or talk to look at things differently that attributes creative? It gives us more tools to pull out of her two locks and solve problems. Right gets more creative problems all. So sometimes it's beneficial. Just look up a few logic puzzles. Doing that can change kind of. How you would have thought about a problem gives you another perspective. So see if you can figure some out, open your mind to a new way of thinking, right? It's very different etymological of Joel's thing about math. But logic is a huge part of philosophy, this whole subsection of philosophy because it's justifying arguments, which is part of philosophy. It's also part of finding a solution. Why would we do this? But there's one logic puzzle for me that I still remember, and it's pretty popular. But even when I looked back up, I usually can't get the answer right away, and I looked up three or four times after the first time I ran into it. So let's work from that example together here, because for me, this one is still very interesting. It's a story problem. So for people come to a river in the night, there's a narrow bridge, but it can only hold two people at a time. They have one torch, and because it's night, the torch has to be used when crossing the bridge. Person A across the bridge in one minute. Person be across version two minutes. Person See cross a very bridge in five minutes. Person D in cross a bridge in eight minutes. When two people cross the bridge together, they must move at the slowest. Persons pace, Self person A and person B go together. They move at a speed of two minutes. Question is, can they all get across the bridge? It's the torch only last 15 minutes, so obviously the idea here is like the torch. Start moving. By the time that George goes out, everybody's of safely on the other side. No one falls. I want to take a moment, take a Look at it. I got it up on the screen. See if you can figure this out for yourself. So pause the video down and give it a try. Great. So my first thought waas that person A and person B across the bridge, Right person A moves the fastest time. I thought this personnel just take everybody and run back that way on the way that we're only ever spending a minute. Well, maybe that was your fault. First thought to so should get out of that is you get person A and person B cross two minutes personally, Comes back one minute and see cross five minutes. A comes back. One minute, Andy Cross eight minutes pulling to 17 minutes. No, to me, logically, that sounds like the easiest solution, right? And it's the most common first thought that people have. And obviously the fast person should go back, cross the bridge, right? That feels obvious. The actual solution requires looking a layer deeper, giving it a little bit more sock. How can we shave those two minutes off so the torch doesn't go out? And where I got my Maybe you did too. Is thinking that when I had some of the back of the torch. I had to have the fastest person to it, and that was where I was going to save my time. Instead, what solution is actually pairing the slowest people together and alternating who's actually holding the torch? Which seems obvious, right? Like obviously you can change. Was holding the horse propose on the torch to people? But when you when you lay in a low, it's a little bit harder to make that initial connection. Instead of parenting people together with person eight and just shooting them across to you . Compare of the return trip seeing in Sandy and that way you're eating up. That slow person is eating the next person's time as well. You're not having someone who could run with someone who moves super slow, so the actual solution is you have a and B cross taking two minutes. Then it comes back. Gives the torch to person C in person d They crossed taking eight minutes, then be comes back, taking two minutes than A and B go back. Take two minutes. So it's almost even distribution of work by A and B to really make sure we get CND across and everyone's over at the end. What, did you learn? Anything here? I know I did when I first saw this. I love that when I look at logic puzzles, he's learned a little bit different way of thinking simply because it challenged my mind a little bit differently than a lot of other problems that we run into. And there's usually no one solution trying to get Teoh, which helps with making sure you're practicing these right, but encouraged you. Take a look at logic, take a look at logic, puzzles and really just see what can be accomplished by opening up your mind to different ways off thinking on top of just thinking, I need to do creative things to create creative thought. I could look at logic now, and I could learn more logic, which would allow me to apply what I learned with that to creative thinking 10. SCAMPER: if you try these activities, the ate the end goal isn't even to get answers out of them, right? The end goal isn't even really to change the way you're doing everything. It gives you the opportunity to do that. But the main thing is we're getting people to talk, getting people to feel comfortable coming forward with their ideas, their solutions. They're comfortable communicating creativity. Hi, This video we're gonna talk about scamper. What a scamper! Scamper is basically a process for expanding and improving upon ideas. This uses some testing, questioning, and it's like just looking at something from different angles, which allows us to evaluate ideas. And in each step, we're going to kind of tweak and adjust things in that way. We're adding to it and we know whether this is a good idea. We know it has changed. We know it is something we really want to dio, right? So it's a good creative way to get more people involved in the process and just take a look . So scamper stands for substitute combined, adapt, modify, but to another use eliminate reverse. So I'm going to start at the top substitute. What would happen to the project. If we stop if we swapped exper wife waste fluid, two things Let's change some stuff. Let's introduce a new variable. It's just part of a product, right? You know what would happen if we decided to stop producing this item in red and we started producing it in blue? Would that really change anything? Would that change the appeal of our product? What if instead of having to brands that were selling under, we consolidated everything into one brand? Should we do all should be. Which brand should we use? And what if we use this bend? Or what if we use this friend? What if we made a whole new brand? You know, if we're switching to things out, what happens? Come on. What if we use both variables? Right. So what if we instead of producing something in red and something and blue Sari or something blue we produced in red and blue. So if we do that, we're producing two things instead of one. We have two kinds of inventory. But what would happen if instead of doing one thing, we did both things? What does that look like? What does that do for us one of the benefits. What are we losing by doing this? Is it too complicated to do? Doesn't even make sense to consider it When we have adapt, what changes would need to be made to adapt this project to a different context. Wells comes probably be used for maybe our solution confession to another market, and we didn't realize it. Just look at just looking at what we have is a company. What else could we do with this product? How else could we go to market with this product? Maybe we're selling a tool, specifically burning the hard to reach places for maintenance teams in manufacturing industry. But we really could be selling it to mechanics to this is modified. What could we modify and to create more value in this project? Or in this product when this tool, whenever we have, right. So what could be change? What could be ad? What does this product service what makes it better? What can we take away? You know what our competitors using? Take a look. You're about to see what they're doing. How could you do that? Same thing if it looks like it's working for them that leads us to put to another use. What other uses or applications Might this project or product that we're doing have right? Does it have one sole purpose, or is it something where we can do fulfill a variety of needs? So what else can we do with it? Let's take a step back. Let's pretend we know nothing about this. Maybe we'll even bring somebody into the conversation to the creative team to talk about what we're gonna do with this and have a meeting and will say, What do you think this could be used for? We built this. What do you think it could be used for? They give them time to talk, make just a completely different idea. They could come up with something far off in left field you never would have got there. I mean, it isn't on tar and tap market. You actually need a solution before you don't even realize it. Next is eliminate. But could you take away from the project to simplify it? What would you remove from the product? Look gives users of that experience. What don't you like? What needs to change? What isn't cost effective? What product. What process doesn't work? What's not what's not smooth? Next reverse. How could we reorganize this project to make it more effective? Right. Let's take a look at what's reverse engineered the whole thing, right? Let's takeover thing. We discussed everything we want to dio every little bit. Let's put in a jar of shake it up, pour it out and reorganize all the stuff we said. So that makes more sense. It's kind of put together, right? How do we get better? How do we make this project or process better? How do we take what we do now and make it more streamlined? Faster, easier and cheaper? Dio what parts of working on this cross product or process internally or stressful were painfully time consuming with no benefits. This method forces you to approach your project or problem in a inspected ways. What's your little break it down? Look at it, re engineer it and each question asked, You dig a little bit deeper into specific issues and come up with different solutions and consider new possibilities. I encourage you to have you