Media Monitoring | Guide to Reputation Management and Social Listening | Chia-Luen Lee | Skillshare

Media Monitoring | Guide to Reputation Management and Social Listening

Chia-Luen Lee, Digital Creative

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8 Lessons (37m)
    • 1. Introduction

      2:15
    • 2. Choosing your keywords

      3:04
    • 3. Who is talking about your brand?

      7:52
    • 4. Sentiment analysis

      6:32
    • 5. Brand mentions vs. Product mentions

      3:43
    • 6. Protecting your reputation

      5:16
    • 7. Understanding context in data

      3:32
    • 8. Competitor analysis

      5:08
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