Mastering Upwork Proposals: win jobs fast and attract clients by writing persuasive cover letters. | Estelle Mst | Skillshare

Mastering Upwork Proposals: win jobs fast and attract clients by writing persuasive cover letters.

Estelle Mst, Video Editor / Photographer

Mastering Upwork Proposals: win jobs fast and attract clients by writing persuasive cover letters.

Estelle Mst, Video Editor / Photographer

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8 Lessons (16m)
    • 1. The key to success on upwork

    • 2. Paying for connects + Things to keep in mind.

    • 3. Things to check before writing

    • 4. How to get noticed by a client in 2 seconds

    • 5. Why your proposals get rejected

    • 6. How to structure it the right way

    • 7. The 5 step process to a perfect proposal

    • 8. The danger of using templates

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About This Class

What you'll learn

You'll learn how to take your freelancing business on Upwork to the next level by attracting clients through writing compelling and engaging Upwork Proposals 

  • What clients look for in a proposal 
  • How to write a good hook and stand out from your competition 
  • Most important mistakes most beginners make 
  • Free templates and checklists 
  • Examples of great proposals 
  • The crucial 5-steps process to write an amazing proposal

Who is the content suitable for?

Anyone who is interested in getting hired more often and growing on the platform! No matter your experience and your skills, there are many ways to write a cover letter that will make you look more professional.  

Meet Your Teacher

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Estelle Mst

Video Editor / Photographer


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In October 2018, we updated our review system to improve the way we collect feedback. Below are the reviews written before that update.

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1. The key to success on upwork: Hi. My name is a cell and I'm a freelance video desert on that work. I've been using up work for two years, and I have some tips to help you write better proposals. I will get you hired fast and attract long term relationships with clients. I have been in the situation that probably many people are right now where I was sending tons of proposals with no results. I ended up using a template and copy and pasting the same cover letter everywhere because I didn't know how to convince people to hire me. Proposals are often the first impressions we give to upper clients. This is why the key to success on that work is it on Lee to send? Many proposals also want to send quality proposals. So I hope this course will be useful and helpful. And if you have any questions, I'd love to answer them 2. Paying for connects + Things to keep in mind. : and I also kind of want to show my process because unfortunately since majors and 19 up work charges free answers to apply to jobs so it can actually get good expensive, especially if you don't get higher often. So that's why I'm sending a very good proposal is more important than it was before because now you have to pay and you don't want to spend too much money on this. This is why I tried to set it as a go to be hired once out of 10 proposals I sent. So if I have like 2 10 jobs, I tried to get hired at least ones or social, at least have an interview or something. This way. I keep track of how good my proposals get with time and hopefully that racial decrease with time. But I like to keep track of this, and it also helps me because this way I vote, wasting too much time and money, applying to anything and everything. I want to make conscious choices and choose my jobs carefully because, as I said, it's you now have to pay for each proposal you send, so I don't want to waste too much money and not get hired, not at any results. And also it avoids getting my account suspended. And that broke thinking that I don't have the skills it takes to be in my field, and I broke thinking that I'm not a good fit for them. 3. Things to check before writing: before you start writing your proposal, these are some things you want to check and some questions to ask yourself. Number one check when the job was posted. There's a lot of competition on that work, and when you apply to a job, you're competing against hundreds or even thousands off more experienced freelancers, so you want to be one of the first ones to obey. That's because there's a higher probability that your proposal will be read. You want to send it shortly after the job post was sent because your potential clients is still online. That way they get identification, and I can quickly with your cover letter number to read the description carefully and make sure you only apply if you know you can complete the job and exceed your client's expectations. Because there is no point in applying getting hired and realizing that you can't do the work and any guy with a bad review and a lower job successful Number three. Learn more about the client by reading what other people have said and making sure that they are easy to work with. And finally, this tip might not have liked to everyone, but it's Basically, if you know a client's language, why don't you write your replication in that language? And they might hire you on Lee for communication purposes? And even if you might not be the most experienced person, it's much easier for them to communicate with you issue know their native language. 4. How to get noticed by a client in 2 seconds: Okay, so this is what clients see when they're looking to hire someone. They basically have this list of older proposals, and they're usually ranked by how relevant or experience the freelancers are. So, basically, when you're starting out, you're basically going to be toward the end of the list, like these ones here who haven't earned anything yet on up work. So that's why there at the bottom. But the more and more you grow on that poor, basically, the higher you're going to be on the list. A. See how much you've earned. What's your price? Is your success core where you live? But you can see here that they only see the first sentence of your cover letter or the first line, so the secret to actually being noticed is right. A great captivating first line or sentence. So this is why the first line is the most important part of your cover letter, because it's the 1st 1 of the first thing that they'll see. So you only have two lines to present yourself and make them want to click on your profile so you don't want to take up that space writing something generic like your name, your experience, Um, how great you are because they can already tell that information here and here. So you don't have to ready in your cover letter as well. So I wanted to show you an example of a great first line s Oh, this is a job. Post that road three months ago. And I basically wanted to hire someone to edit a video for me. And I wanted the video to have a very old film look kind of like a vintage video. I got a proposal. It's not one of the first ones, but it's one of the proposals that I love the most. Basically, he mentioned the most important aspect of my project in a very sweet and in a great way. Basically, this is exactly what you want to do as well. You want to focus on the client and what they need. Put yourself in the amount of the client and ask yourself what is the most important aspect or what is it that I need the most from a freelancer? You can also start your proposal by complimenting them are saying something nice about their work or their business. So for example, if they are looking for a video later and they have a YouTube channel, you can start your cover letter by saying something like, Hey, I've watched a few videos and I love your content. I think you would be a great person to work with because your content is great. But as a video editor, I do have a few ways and a few ideas that could help you improve your videos and the quality of your videos and help you with the growth of your channel. So basically you want to say something nice, but also make them see you as a person who can help them and have them grow their business even more, so you want to be helpful and nice at the same time. 5. Why your proposals get rejected: before getting into how to write a perfect proposal. I kind of want to show you some mistakes that I've seen a lot of people make. This can explain why your proposal might have been projected or why you haven't been hired yet. So they're easy to fix, but you still want to give them in mind. So number one there too long. You proposals should be short and easy to read, because if yours is hard to read and too long they want Really? Because you don't know clients see the questions first, and then they see the cover letter. So this man explain why this person has chosen to write their actual cover letter by answering a question. However, that might not be very professional because you're not actually answering the question. You're just writing recover letter. So that's gonna weird. The thing is, even if the clients is that your answer to their questions first, the first sentence of recover letter. It's still the first impression. They have a view that their first sentence isn't great. They start by talking about the budget, which isn't great at all. It's hard to read, it's just text, and there's no space. There is no sections, and it's not a good cover letter overall. Next on professional writing and spelling mistakes, which are very easy for clients to see, and they will right away without even reading the rest of the proposal. They will automatically think that you're not a very good person to work with because you haven't taken the time to actually correct your mistakes or see them. I understand that it might be hard to write in English, especially if it's not your first language. There's plenty off ways you can correct mistakes online, like Graham early, for example. And lastly, these are mistakes that I actually see or of people make. And it's number one focusing too much on your own experience and the number two mentioning , not mentioning their project and requirements. This, uh, cover letter example that have here this is a great proposal. I mean, it has great, engaging sentences. It's great. It's divided into sections. It doesn't have any spelling mistakes, so it's a great cover letter. But the thing is, it's not written with the clients in mind, and this person is only focusing on their experience. What they have accomplished and it's not mentioning the clients project. So a guy I'm either reading days and things like, Oh, this person's great they have experienced, but how can they help me? 6. How to structure it the right way: keep in mind that clients are busy people who like to get the information they need quickly . So here are a few tips to structure your cover letter the right way and help them read it more easily. Number one Levi. Your cover letter into sections Number two right Important words in capitalized letters, Number three used birth points and number four try to send links instead of attaching files . 7. The 5 step process to a perfect proposal: Okay, so let's get into the interesting part. So in this lesson, I'm going to show you five things that you absolutely want your proposal to have. These are things that you can easily change and order, depending on the situation or the job. There are very important things that you always want to write in your proposal. So you want to start with a friendly introduction trying not to sound too professional, because the goal here is to sound friendly and fun to communicate with off course. This depends on the job because some clients are more serious than others, I'd say. And then the next sentence would be something like address, right, your job posed. And I love to work with you or something original that makes you stand out and show that you have read the job description. Next, you want to write something which explains in detail how you want to help them, and you can actually stand out from the rest if you start helping them in your cover letter . So it's a great first impression to make because, um, you are helping them without even being hired and without even having a guarantee that you'll be hired. So it shows them that you care about their project, that you're willing to build a next relationship with them. And it also shows them how valuable you can be to their brand through their business or to their personal life, depending on the job. Okay, so Part three is where you start selling yourself. It's all about you, your experience, your projects. The programs were used, any information that you think would look great and would make someone want to hire you. So that's also the part where you start linking projects that you've done or including links to your portfolio. Keep in mind that you only want to share projects that you're proud off and that are related or specific to the job. You don't want to share everything you've ever done. You want to keep it specific to the job. Okay, so part for is all about availability and pricing. So this is where you give them your schedule or how many hours you're planning on working on their project per week. And it's also where you discuss pressing and explain why you are charging over budgets. If you are questions that you might have about the job. Ah, and explain your working process as well. So you can basically include everything Anything you want in here that's not related to any of the other parts of the proposal. And lastly, how you want to end your proposal? This is up to you, but I would suggest writing something like a call to action or which is even better. Asking for call a call can make it easier for you to build a relationship with the client and maybe give you a recovering work, And it's also easier to discuss by call. It's faster and you look more professional interest worthy. So just ask if they are willing to call you, um, or write something like a culture action. I'm saying that you are willing to write them, Um, and you've given them your availability and your schedule so they know when to contact you as well, which is very important 8. The danger of using templates: So now I want to talk about templates. Should you use them, should you not use them? And what's my opinion? I've seen a lot of people say that templates shouldn't be used ever. But I actually think that they're a great way to send many proposals in a very short period of time instead of only sending one. So they're a great way to increase your chances of getting hired. Basically, Um, but one thing that I think, in my opinion, every freelancer should keep in mind is that we are writing proposals for the job for the specific client. So you still want the clients who feel like erode your proposal for their job. You can actually write each proposal for each specific job, But let's be honest. It's time consuming, and there's a few elements that you tend to always right the same way anyway. Like, for example, your outro, your conclusion. Your experience. These are things that you can write once. Write it perfectly and then cope and pasted for each proposal which will save a lot of time . And you also want to make sure to add sentences that made the client feel like you've spent time on the proposal mentioning their project. As I've said, mentioning how you can help them on. And also make sure you talk about working together with the client. You want the client to feel important and that communication is important to you. So my tip is to write a cover letter that you can tweak easily to personalize it for each client. So spend on our toe writing a good, very good cover letter, as you can use for most of your jobs.