Mastering Microcopy: Writing Tiny Words for Huge UX Impact | Jack Zerby | Skillshare

Mastering Microcopy: Writing Tiny Words for Huge UX Impact

Jack Zerby, Design at Vimeo, Pentagram, RGA, & Frog

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15 Videos (1h 35m)
    • Introduction

      2:41
    • Project Overview

      4:43
    • What Is Microcopy?

      6:49
    • Why Is Microcopy Important?

      6:09
    • What They Say

      7:05
    • How They Say It

      5:51
    • What It Means

      4:55
    • What To Do (Part One)

      4:40
    • What To Do (Part Two)

      5:52
    • Why To Do It

      10:05
    • What Will Happen

      9:55
    • If You Did It Wrong

      12:56
    • If You Did It Right

      8:51
    • Project Steps

      0:35
    • Conclusion

      3:24
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About This Class

Join Jack Zerby — Designer, Writer, and Entrepreneur — for this 90-minute class all about mastering microcopy.

What is microcopy, and why does it matter? Microcopy is any piece of text that helps guide the user through the experience of using your product or service. It's found everywhere, from signup forms on your site to medicine labels in your home. It's often overlooked, but if done wrong, can have major consequences. If done right, you'll create the ultimate user experience. Your words will guide your user through your website so they can arrive at the intended goal as efficiently as possible.

This class will give you the tools and framework to evaluate microcopy so that you learn how to write microcopy right. You'll learn the 6 main types of microcopy, ways to make sure it's effective, and then you'll improve some microcopy on your own.

This class is perfect for UX designers, developers, copywriters, marketers, bloggers, graphic designers, and everyone who wants to make their website work well. By learning just a few principles, you'll learn how to improve almost any experience immediately...with very little development. Just words.

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Jack Zerby

Design at Vimeo, Pentagram, RGA, & Frog

Jack is the Founder and Designer of Flavors.me and Goodsie. His products have appeared in Forbes, NY Times, TechCrunch, Fast Company, and Time Magazine. He was the former Design Director at Vimeo, where he led the design of Vimeo Pro, Groups, Channels, and HD. He was also a designer at Pentagram Design, Frog Design and RG/A.

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