Mastering Microcopy: Writing Tiny Words for Huge UX Impact | Jack Zerby | Skillshare

Mastering Microcopy: Writing Tiny Words for Huge UX Impact

Jack Zerby, Design at Vimeo, Pentagram, RGA, & Frog

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15 Lessons (1h 35m)
    • 1. Introduction

      2:41
    • 2. Project Overview

      4:43
    • 3. What Is Microcopy?

      6:49
    • 4. Why Is Microcopy Important?

      6:09
    • 5. What They Say

      7:05
    • 6. How They Say It

      5:51
    • 7. What It Means

      4:55
    • 8. What To Do (Part One)

      4:40
    • 9. What To Do (Part Two)

      5:52
    • 10. Why To Do It

      10:05
    • 11. What Will Happen

      9:55
    • 12. If You Did It Wrong

      12:56
    • 13. If You Did It Right

      8:51
    • 14. Project Steps

      0:35
    • 15. Conclusion

      3:24
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Project Description

Write (or rewrite) one element of microcopy on your site.

“The fastest way to improve your interface is to improve your copywriting. ” - Joshua Porter

ASSIGNMENT

Your assignment is to update the microcopy on just one element of your site. Don't tackle a whole site or app in one go — that would be overwhelming. Just pick one element, improve it using the principles in this course, and share your results in "before" and "after" screengrabs that show the change. This assignment is an opportunity to improve your page, increase customer satisfaction, and decrease customer frustration. Make your users love your product.

Wondering where to start? I recommend trying out a signup form, checkout page, newsletter signup, or login form. These are places your users are using, and they're small enough to tackle for this project.

If you don't have a site of your own, use a friend's blog, company homepage, or your favorite app. Practice makes perfect, and doing this project will help you make the most of the course.

DELIVERABLE

Upload "before" and "after" screengrabs showing the microcopy concepts you implemented and why. A huge plus would be to show results you achieved. A complete project will include:

  • before screenshot
  • after screenshot
  • brief description of your process/results

RESOURCES

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