Mastering Microcopy: Writing Tiny Words for Huge UX Impact

Jack Zerby, Designer & Entreprenuer

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15 Videos (1h 35m)
    • Introduction

      2:41
    • Project Overview

      4:43
    • What Is Microcopy?

      6:49
    • Why Is Microcopy Important?

      6:09
    • What They Say

      7:05
    • How They Say It

      5:51
    • What It Means

      4:55
    • What To Do (Part One)

      4:40
    • What To Do (Part Two)

      5:52
    • Why To Do It

      10:05
    • What Will Happen

      9:55
    • If You Did It Wrong

      12:56
    • If You Did It Right

      8:51
    • Project Steps

      0:35
    • Conclusion

      3:24