Mastering Microcopy: Writing Tiny Words for Huge UX Impact

Jack Zerby, Design at Vimeo, Pentagram, RGA, & Frog

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15 Lessons (1h 35m)
    • 1. Introduction

      2:41
    • 2. Project Overview

      4:43
    • 3. What Is Microcopy?

      6:49
    • 4. Why Is Microcopy Important?

      6:09
    • 5. What They Say

      7:05
    • 6. How They Say It

      5:51
    • 7. What It Means

      4:55
    • 8. What To Do (Part One)

      4:40
    • 9. What To Do (Part Two)

      5:52
    • 10. Why To Do It

      10:05
    • 11. What Will Happen

      9:55
    • 12. If You Did It Wrong

      12:56
    • 13. If You Did It Right

      8:51
    • 14. Project Steps

      0:35
    • 15. Conclusion

      3:24
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