Mastering Content Marketing: 1 Hour, 5+ Types of Content, 10+ Platforms

Vicky Wu, Marketing Guru

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16 Lessons (1h 5m)
    • 1. Course Overview my 1:5:10 Content Method

      1:50
    • 2. About Your Instructor

      1:13
    • 3. Starting the Process: Blog Post Draft

      3:09
    • 4. Starting Your Facebook Live Video - Tips

      4:37
    • 5. Download Your Facebook Live Video - Tips

      4:00
    • 6. Tips to Upload to Youtube and Why I Set Thumbnail

      5:19
    • 7. Making and Uploading Branded Video Thumbnail to Youtube and Facebook

      5:47
    • 8. Uploading Branded Image to Your Blog

      1:24
    • 9. Creating and Editing Audio Track for Podcast

      16:53
    • 10. Uploading Podcast Audio to Soundcloud

      3:36
    • 11. Podcast Syndication on Multiple Platforms

      2:44
    • 12. Editing for Upload to IGTV

      6:19
    • 13. Uploading Blog to Medium

      2:11
    • 14. Your Project!

      1:28
    • 15. Recap of What You Learned

      0:48
    • 16. Last Step: Cleaning Up Your Files

      3:19

About This Class

This is Marketing Content Creation on STEROIDS!

One of the biggest issues I see and hear with business owners who are wanting to create and distribute content to use in their marketing is lack of time to make it happen.

There are so many options out there, how do you decide whether to do text, photos, blog posts, videos, podcasts?

Don’t you hate limitations!

Why not do them all?

Before you say I'm crazy because I was just complaining about lack of time ... you need to check out my super-secret and easy 1 : 5 : 10 Content Creation Method.

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I developed this method to make my own content marketing a quick and easy process.

I've done all the work to create and streamline a system so that you can walk through this step by step and quickly take:

ONE piece of content, divide it into:

FIVE (actually more) different types of content, and have it automatically syndicated to:

TEN different platforms (or more).

What's best is that you can do all of this in less than one hour.

I do this weekly, so it snowballs quickly!  In one month, I have:

  • 4 hours (or less) of time spent
  • 20 different pieces/types of content
  • 200+ automatic syndications

In one year, I have:

  • 50 hours or so
  • 240 individual pieces/types of content
  • 2400+ spots of automatic syndication 

(Pssst ... all of those spots of automatic syndication are also links back to my website, which is shown to help with SEO!)

Then I use additional content curation strategies to RE-post automatically, and thereby extend the reach even further!

And here in this class, I'm sharing my secret method with you.

What are you waiting for?  It's not going to get any easier than this!

___________________________________________

Want to learn more or join the discussion further?  

Join my marketing group on Facebook or read marketing tips on my blog.

RESOURCES

The final blog post as seen in the course:  https://vickywu.us/optimizing-linkedin-for-marketing-your-brand-part-3/

The actual Facebook Live video:  https://www.facebook.com/vickywu.us/videos/882599625425527/

Syndicating Your Podcast

After you have your podcast set up with a host, you can syndicate it to multiple other platforms. Here's a suggested list:

  • iTunes –  iTunes has one of the most popular networks of listeners for podcasters. You will first need to have an Apple ID (if you already have an iPhone or a Mac, you should have an ID already.) Sign in to this the iTunes Podcast connection page with your Apple ID and paste your RSS feed into the URL field and submit your show. Depending on your account, it could get approved pretty quickly or could take a couple days. Once you get accepted into iTunes, your show will appear in a lot of other different podcatchers automatically as those tools get their feeds from iTunes. Unfortunately, with iTunes, you will not get any analytics associated with your account.
  • Google Play – Google Play’s podcast network is also a high consumer base to get in front of for Android users that are tied into Google Play Music. To submit your podcast to Google Play, sign in with a Google account (if you use GMail you already have a Google account) and follow the steps to submit your podcast. Once approved, you will be able to get some stats out of your Google Play account. There are two blue links above your list of episodes labeled “Listener Activity Report” and “Subscription” to see your reports for listens and subscribers.

  • Acast –  Acast.
  • AnyPod – AnyPod is a popular skill for Amazon Alexa-powered devices. Be sure to add your podcast here.
  • Blubrry – Blubrry is also the largest podcast directory on the Internet, with over 350,000 podcasts listed.
  • Breaker – Breaker is a marketplace to sell and promote your podcasts. Their app is quite good, and makes social sharing of your podcast especially helpful.
  • Castbox – Castbox provides Castbox Creator Studio, a set of tools with robust podcasting analytics so that you can measure and engage with your subscribers as well as stream and provide downloads.
  • iHeartRadio – For iHeartRadio, this is where it pays to have Libsyn as your host. They have a relationship with iHeartRadio and you can set up your Libsyn account to automatically create and feed your own channel. To set this up, under the “Destinations” tab in your account, click on “Add New” and then follow the instructions to set up an iHeartRadio stream. Note: Your podcast needs to be active for more than two months within Libsyn before you are able to submit to iHeartRadio. If you’re not on Libsyn, you can submit your podcast here.
  • Overcast – To add a podcast to the directory search, add its URL manually to an Overcast account. If it’s also in iTunes, it will show up within a day.
  • Pocket Casts – Submit your podcast through Pocket Casts submit page.
  • Podchaser – Find your podcast at Podchaser and you can claim it using the registered email in your podcast feed.
  • Podknife – Podknife is an online directory of podcasts which does a great job of organizing the podcasts by topic and location. Once you register and login, you’ll find a submission link in the menu.
  • RadioPublic – Verify your show on RadioPublic to start connecting with your audience today. Submit your podcast
  • Spotify – With so many users, you won’t want to miss out! Be sure to register your podcast with Spotify.
  • Stitcher – To submit your podcast, you will need to sign up for Stitcher here and you will then be directed to their Partner Portal to submit your show. Your show stats are available on the Partner Portal too.
  • Spreaker - available at https://www.spreaker.com/signup
  • TuneIn – TuneIn is another free directory you can submit your podcast. To submit your podcast, you will need to fill out their form and click on the Add a Podcast button.
  • Wavve – Wavve enables you to create a central landing page with your podcast, social channels.

Hosting Your Podcast

Even though I use Soundcloud, there are lots of options of where you can host your podcast. Here is a partial list (note some platforms change or even close, so this list may not always be accurate):

  • Acast – Podcast discovery, listening, hosting, and RSS distribution.
  • Anchor – Create and host unlimited episodes, distribute your show everywhere, and make money. All in one place, all for free.
  • Audioboom – Reach dedicated listeners and deliver your brand message through dynamic advert insertions and endorsements from the top talent in podcasting.
  • Blubrry – Blubrry.com is a podcasting community and directory that gives creators the power to make money, get detailed audience measurements and host their audio and video. Whether you are a media creator, advertiser or media consumer, Blubrry is your digital media interface.
  • Buzzsprout – Start podcasting today with free podcast hosting from Buzzsprout, the easiest podcasting software for hosting, promoting, and tracking your podcast.
  • Libsyn – Libsyn provides everything your podcast needs: publishing tools, media hosting and delivery, RSS for iTunes, a Web Site, Stats, Advertising Programs, Premium Content , Apps for Apple, Android & Windows devices.
  • Omny Studio – Omny Studio is an enterprise podcasting solution that includes an online editor, monetization, broadcast capture, reporting, and a host of other features.
  • PodBean – Ultra simple podcast publishing solution. Unlimited bandwidth and storage. Everything a podcaster needs to host, promote, and track your podcast.
  • Simplecast – Publish your podcasts the easy way.
  • SoundCloud – Podcasting on SoundCloud makes it easy for anyone to tell stories, upload, and share. Build your community on the most stable and intuitive audio hosting platform in the world.
  • Spreaker – Spreaker has it all! Set up your account and get ready to record podcasts or host live radio shows from your computer or mobile device.
  • Podcast Jet – Premium Podcast Hosting: Accelerated and Optimized Delivery.