Master Graphic Design & Software with Practical Projects | Lindsay Marsh | Skillshare

Master Graphic Design & Software with Practical Projects

Lindsay Marsh, Over 300,000 Design Students & Counting!

Master Graphic Design & Software with Practical Projects

Lindsay Marsh, Over 300,000 Design Students & Counting!

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61 Lessons (10h 22m)
    • 1. Course Preview

      3:41
    • 2. Course Guide

      2:52
    • 3. Creating Badges Part 1

      9:53
    • 4. Creating Badges Part 2

      9:56
    • 5. Creating Badges Part 3

      6:20
    • 6. Logo Design for Our Package Design Project

      15:14
    • 7. Package Design Getting Started

      9:23
    • 8. Package Design - Photo Editing

      13:18
    • 9. Package Design - Photo Editing part 2

      6:21
    • 10. Getting started in Illustrator

      12:24
    • 11. Layout and Design

      9:55
    • 12. Finishing Up

      6:51
    • 13. Working with Adobe Dimensions

      7:43
    • 14. Backside Design

      16:57
    • 15. Exporting and Print Prep

      6:06
    • 16. Book Cover Design - Discovering Your Concept

      14:55
    • 17. Book Cover Design - Romance Novel - Cover Ideas

      13:58
    • 18. Book Cover Design - Romance Novel - Photo Editing

      10:39
    • 19. Book Cover Design - Romance Novel - Non-Destructive Editing

      13:12
    • 20. Book Cover Design - Romance Novel - Spine, Bleed and Exporting

      9:00
    • 21. Book Cover Design - Romance Novel - Exporting

      6:05
    • 22. Non-Fiction Book Cover - Getting Started

      9:54
    • 23. Non-Fiction Book Cover - Pill Image

      8:56
    • 24. Non-Fiction Book Cover - Typography and the Title

      13:17
    • 25. Non-Fiction Book Cover - The Background

      11:15
    • 26. Non-Fiction Book Cover - Spine and Back

      10:55
    • 27. Non-Fiction Book Cover - The Back and Exporting

      12:41
    • 28. Children's Book Cover - The Title

      12:52
    • 29. Children's Book Cover - Drawing and Sketching

      11:39
    • 30. Children's Book Cover - Exporting

      3:00
    • 31. Youtube Thumbnail

      12:32
    • 32. Youtube Thumbnail - part 2

      11:22
    • 33. Album Art Cover

      10:33
    • 34. Album Art Cover - Highlights and Shadows

      9:30
    • 35. Album Art Cover - Exporting

      11:58
    • 36. Magazine Article Spread

      11:43
    • 37. Magazine Article Spread - Working with photos

      10:05
    • 38. Magazine Article Spread - inside spread

      14:28
    • 39. Magazine Front Cover

      11:24
    • 40. Magazine Front Cover - Working with Titles

      7:46
    • 41. Magazine Front Cover - Exporting

      10:42
    • 42. Conference Branding - Getting Started

      11:32
    • 43. Conference Branding - Logo Design

      12:44
    • 44. Conference Branding - Colors

      14:28
    • 45. Conference Branding - Final Logo

      7:37
    • 46. Conference Branding - Color Matching

      6:36
    • 47. Conference Branding - Poster Design

      11:19
    • 48. Conference Branding - Editing Images

      10:48
    • 49. Conference Branding - Lanyards

      12:58
    • 50. Conference Branding - Lanyards - part 2

      8:09
    • 51. Conference Branding - Client Presentation

      12:56
    • 52. Conference Branding - File Prep

      9:32
    • 53. Conference Branding - Postcard

      11:03
    • 54. Conference Branding - Postcard Back

      10:01
    • 55. Conference Branding - Large Banner

      10:05
    • 56. Conference Branding - Large Banner Exporting

      6:50
    • 57. Conference Branding - Facebook Ads

      11:17
    • 58. Conference Branding - Facebook Ads part 2

      6:00
    • 59. Conference Branding - Powerpoint Slides

      7:33
    • 60. Conference Branding - Display Ads

      12:01
    • 61. Conference Branding - Display Ads - Part 2

      6:57
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About This Class

Do you like to learn by doing practical real-world projects? This project-based course is extensive, starting at beginner level and moving all the way to advanced level design projects. With over 10+ hours of video-based project learning this course was created to appeal to graphic design students of any level and can help expose students to all the most popular graphic design projects while learning software and design principles.

We master all aspects of design including theory, layout, color, exporting and preparing files for print, working with digital and print files and of course mastering the Adobe software including Adobe Illustrator, Photoshop and InDesign. 



We will walk through step by step the creation of: 



Badges and Seals



Logo Design

A Complete Package Design for a food project, including the front, back, labels and print preparation.

We cover Book cover design and we conquer three different types of book covers including a romance novel, a non-fiction book and an illustrative children’s book cover. We talk about what makes a solid book cover and follow basic layout principles, use grids, work with typography and learn how to create concepts that pop using examples as our guide. 



 

We will conquer digital projects as well including going over what makes compelling YouTube cover photos and we will create a dynamic one together.


We even talk about creating digital art and as we create an eclectic modern album art cover. 



Then, we master editorial design as we create a dynamic cover for a home cooking magazine as well as a full article spread. We talk about how to work with larger blocks of text, font pairing and headlines and how to maximize both Photoshop and InDesign to maximize our impact. 



 

Last, but certainly not least we will have a 4+ hour advanced section for those looking for more detailed real-world projects. We will create from scratch the entire branding package for a conference including the Logo design, lanyards, posters, advertising, a digital marketing campaign, large format welcome banners and even a postcard.

This extensive section is perfect for those looking to learn how to export and work with files of all types, how to export, prepare and save them for professional print or for the press.

This section goes into an entire new level of detail that will satisfy those curious on how to take on real large-scale graphic design projects for clients. 



 

This course is prefect for those who prefer a project-based hands on learning approach and for those who love to see all types of different projects being created. This course is great for those wanting to learn and maximize Adobe Photoshop, Illustrator and InDesign and learn tons and tons of new tools along the way that can speed up your workflow.

This course is great for beginners, advanced designers and everyone in-between, there is something for everyone, so let’s master graphic design by creating some fantastic and professional level projects together! 


Meet Your Teacher

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Lindsay Marsh

Over 300,000 Design Students & Counting!

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Transcripts

1. Course Preview: do you like to learn by doing practical real world projects? This project based courses extensive starting at beginner level and moving all the way to advanced level design projects. With over 10 hours of video based project learning, this course was created to appeal to graphic design students of any level. It can help expose students to the most popular graphic design projects while learning software and design principles. We master all aspects of design, including theory, layout, color, exporting and preparing files for print, working with digital and print files and, of course, mastering the Adobe software, including Adobe Illustrator, Photo Shop and in Design. We will walk through the step by step creation, off badges and seal graphics. Local Design, a complete package designed for a food product including the front back labels and prep preparation way, will cover book covered sign As we conquer three different types of book covers, including a romance novel, a nonfiction book and an illustrated Children's book cover. We talk about what makes a solid book cover and follow basic layout principles, using grids, working with typography and learning how to create concepts that pop using examples as our guide, we will conquer digital projects as well, including going over what makes a compelling YouTube cover photo and will create a dynamic one together way. Even talk about creating digital art as we create an eclectic modern album are covered. Then we master editorial design as we create a dynamic cover for a home cooking magazine as well as a full article spread. We talk about how to work with larger blocks of text, fought pairing and headlines, and had a maximize both Photoshopped and End, designed to maximize our impact. Last but certainly not least will have a four hour advanced section for those looking for more detailed real world projects will create from scratch the entire branding package for a conference, including the local design branding, lanyards, posters advertising a digital marketing campaign, large format, welcome banners and even a postcard. This extensive section is perfect for those looking toe. Learn how to export and work with files of all types how to export, prepare and save them for professional print or the press. This section goes into an entire new level of detail that will satisfy those curious on how to take on riel large scale rapid design projects for clients. This course is perfect for those who prefer a project based hands on learning approach. And for those who love to see all types of different projects being created, this course is great for those wanting to learn and maximize. Adobe Photoshopped, illustrator in and design and learn tons and tons of new tools along the way that could speed up your This course is great for beginners, advanced designers and everyone in between. There's something for everyone. So let's master bracket designed by creating some fantastic and professional level projects together. 2. Course Guide: first of all, welcome to the course, and I'm glad he decided to join me for this project filled design journey. And I hope this course provides you with all the knowledge you need to feel confident in graphic design, practical application and creating real world design projects. The core central you watch was a great overview all the different sections in the class. But I wanted to break everything down and guide you through the sections so you could know the best way to go through the course. The first section starts with beginner level design projects, and it slowly builds up to more intermediate, advanced projects. I want you to start at the project that fits best with your skill level. I recommend starting at the beginning and working your way through each project to find that starting point for you. The earlier projects focus heavily on tools and tips. Why later Projects focuses more on producing a final product, exporting files and design theory and a little bit less on individual tools. It could be that your best starting point for your skill level is the beginning package design project or that you're starting port will be the book cover project some of you may want to skip to the advanced project. The key here is to take this course at your own pace, as all of you will have different skill levels, and most of you will want to start earlier in on the course to maximize your time in the course you will see attached to this lesson in the course are two very important files. One file will provide a full list of external resource is used during the class like free photos, fonts, blogged articles and graphic assets. There's also a second larger ZIP file that contains all of the internal resource is used throughout the class, including helpful templates. Guides and project files during the course will be challenged to create a few student projects. I would love to see these projects and give feedback when I can. Also, there is a student Facebook group exclusive for you guys of all my courses, where you can post projects and get feedback and also personally message me you conjoined by typing in learn design, go freelance and the Facebook search bar. We also hold monthly design challenges there. Why I challenge you to create a different design project each month, and each student project is reviewed during a live video stream. If you're not on Facebook, don't worry. I have a YouTube channel where I also post the design challenges so you can still participate. You can reach my YouTube channel at youtube dot com slash Lindsay Marsh. You can reach out to me anytime with questions and feel free to post in the Q and a section of this course along the way. And now that she have your files were ready to start the first project section, I'll see you there. 3. Creating Badges Part 1: when it comes to doing graphic design projects, it really helps to know how to do badges. So badges could be stand alone logos or that could be stickers on products or package designs were gonna create a couple of badges for this right here. Good to see a little example of what we're gonna end up creating. I'm going to show you all the different varieties in different ways. We could do badges and borders and shapes. Ah, so that you can know how to do these really easily for a lot of different things. You can put this on a flyer. He could put this on package designs. Just so nice to know how to do a wide variety of badges. So we're in Adobe Illustrator, and we're gonna go ahead and get started. This is our basic text. 100% organic. We're gonna have 100% in the middle, being a little bit larger. We're going to some circular text around the badge. So let's find out all the different borders we can create. We can create your typical circle just like this, and then switch that to a stroke and we have a simple circle badge that we can fill in. But what if we want to copy this and I'm just gonna hold down option and then drags? I could easily copy it. So let's say we want to add a little bit of style to a border. We can go ahead and select our object, go to effect, go down to distort and transform, and let's try zigzag at first and you'll recognize this pattern right away. Were to go and click on preview, and you're going to be able to create a wide variety of badge textures here. You could change the amount of ridges around by increasing these bottom section. So you create a very tight, almost a re see peanut butter cup. Look just like that, where you can make it a lot tighter and less ridges so you can kind of see can do quite a wide variety of one's. This way, if we click on the smooth, it's gonna do a nice, rounded corner for each of those. So it's not a sharp edge, so I'm gonna go ahead and just repeat that. Go ahead and create our clean circle. I want you guys to do this just to practice a few times we're gonna goto effect destroyed, just distort and transform Go down to zigzag And let's do maybe a sharp corner Maybe not as many with this one we could see for sale badges and kind of attention grabbing badges that she can use on advertisements. That zigzag, Let's try a different method. We're gonna go back up to effect distorted transform. And let's try one that's called Pucker and Balut. We're gonna go and click on preview, and we're gonna increase the bloat just a little bit. If you do it too much, it will be a little bit dramatic. We're just gonna do a little bit of a pucker and bloating kind of almost see a flower badge developing. We can increase the pucker to do almost a diamond shape. It's a lot of different things we can do here with creating different bad shapes. So I'm continuing to use the distort and transform zigzag option to create a wide variety of different options. So with badges, you could go ahead and flip this to a Phil and weaken drag in our text on top and white, and that could look just fine are. Sometimes you can add a little more detail to a seal or a badge to kind of get a little more complexity, a little bit more authenticity. Looks a little bit more vintage. We're gonna do just that was going to draw a typical circle. Let's try this one. For now, we're gonna go ahead and zoom in and focus on this one. I was creating a little border on the inside and all A lot of times, instead of having the same stroke with on both of those, I'll usually lighten the stroke on the inside border so it doesn't have too many strong lines competing with each other. Some just in my stroke panel. Go ahead, bring that out and just reduce that just a little bit so that you have kind of a nice border there. So some people add multiple warders and and different things going on and depends on what you're gonna put in your badge. You could even have multiple ones. And let's say I want to make sure the spacing between these two lines with same I can highlight both of those. I'm gonna go up to my align options and I'm doing all the center alignment. So horizontal align center. I'm gonna do a vertical align center, just doing all the center ones. And this is a little neat trick. If you want to have everything be perfectly aligned all the way around in the center, you could do the same thing. I could select all of these lines, go up to a line click on all the align centers. And now I know there's the same spacing between all of these elements. I could even have different contrast between my lines to make it more dynamic, just like that, to add kind of a dynamic pop to my badges. And sometimes you want to replicate the same border twice to create a little bit of a stroke effect that you see here. There's one way we could do it is we could just simply add a stroke to this object right here. So we're gonna go back. This is the same shape. What we could do is have a fill. You have that as a pill, and they could just take a stroke and then go ahead and apply a stroke to this. Let's make it a different colors. You could kind of see what is going on here. And then you have this nice border here just like that, we're gonna go ahead and bring our text in. And this is where we're going to really kind of play around with typography and how to fit this in a seal like badge So we could try to fit everything like this. We could do a center, align them, disappear in my line, panel to center, aligning everything we could find a way to make it stacked just like this. And we could, of course, mess around with the typeface to make it nice and have contrast with our typeface. Maybe make this bold, make that light, and we could probably make this work. We could even put some spacing here. So let's do some spacings. You can have contrast with your spacing in your typography, so it's gonna do to to To spacing. Of course, this is the tracking right here in the character panel. You go ahead and press enter. That means I can make this a little bit smaller and notice how that breaks up. The difference between this top on their bottom kind of helps this stretch a little bit further across without having to be so much bigger than this topic kind of provides a little bit more balance. So let me go ahead and add double that. Let's do that four for four and bring that down. So now I can talk about foreign choices, and this is kind of your typical badge where you kind of have the type kind of center aligned in here. But we're going to really kind of make this a little bit more custom, and we're gonna have some texts that go around in a type on path of circular type on path. I think it's gonna look a lot more polished, but it's kind of determine some type that would look really good here. Would I like to do is the most important factor of this badge is 100% so we would probably want to make that the boldest typeface or the boldest. Wait, let's go ahead and find what I think would be great typeface pairings. So this will be a little bit more of a traditional packages for or an organic brand, and I know Sarah fonts are a little bit more popular now with organic brands. So let's try to find a Sarah tight face. Let's go ahead and see what we have here. And a Brill Fat faces, A really great choice to have that really bold serif typeface. I think this works really good here. A lot of times I have to tighten the spacing just a little bit so I could make it big enough to really pop out some is. Go select this. Go up to my character. I'm going to be going to my character panel a lot when working with typography. And I'm gonna change that tracking or spacing between the characters a little bit. We're actually gonna do a little bit of a negative one. You don't want it too tight or it starts or run into each other. You do not want that, but just enough. We're kind of tightens it a little bit. It kind of helps it feel more together. Course it depends on the type face you're working with, how much you have to do that. So let's do let's instead of doing. I could do the same type face here, but as you'll see, there seems to be a lot of competition. It's all the same. There's not a lot of different contrast going on with my different type choices, so I want to have a little bit of contrast. So I have this nice, beautiful Sarah ifs the little tails at the end. It looks beautiful. It's a detailed typeface. Let's do something more simplistic for the other information that's not quite as important , but relates to the whole phrase. So let's find a really good, typical San Serif typeface. We could do Helvetica. We could do Gil Sands. I mean, there's a lot of different options, one that if you've taken a lot of my classes before, you know I really love railway. One of the reasons why I, like Railway is it's free on Google fonts. It's It's an open source typeface that she can use but also like it, cause it has a lot of different weights to it, so it gives you a lot of variety. Let's go ahead and do a semi bold and kind of see how that works, And it could be when we start to really craft this in its right place that we may need to take change the weight a little bit to have contrast further with this 100% and organic, and we may need to make the organic a little bit bolder to pop out so you can start to see I'll just doing a little bit of contrast with the typeface. Kind of makes it a little bit more interesting. Of course, you don't want a pair too many different bonds together. I usually like to stick with two, two or three. This kind of depends, but you don't want to overwhelm people with too many different farm choices. So let's craft this and make this a little bit better. Let's go ahead and move this out of the way and we're gonna do a circular type on path tool to go ahead and put this inside the circle. 4. Creating Badges Part 2: and we're gonna use the type on path tool to have the type kind of go in a circular direction. We already know how to do this. Great. Go ahead and skip by the section. But for those who really want a lesson how this works, let's go ahead and grab a circle. And this is gonna be where the type is going to lie So eager to just flip that two stroke making a little bit skinnier. And this is gonna be where the type will go along the stroke or the path you're gonna go and click and hold down on her type tool and we're gonna have this special type on path tool Gonna go ahead and click on that. We're gonna click anywhere we want, but we usually want toe start where we want the type to begin. So we want to have 100% go across the top. So let's go and click somewhere around here. So now it's got a copy of 100%. Go ahead and paste it in here. Let's go ahead and add a little bit more spacing here so it kind of stretches a little bit more across the seal. I don't want to make it bigger and have it stretched because obviously it's getting way too crowded. So a lot of times my fix for that is to add a little bit more of that, tracking our spacing between the character. So let's go ahead and add 200 and leave it at that. We could also spin this so we can get it tow line up. Sometimes I like to grab a rectangle tool and just kind of make sure they line up properly . So I'm seeing right here. I needed to spin that just ever so slightly to get that to match on either side, right? So how do we do it the opposite way? This is a little tricky for those who don't know how to do it. If you already know how to do it, great, you're ahead of the game. But this could be a little bit tricky. So what I want to do is, and I've done a lot of client work where I've done seal work and logos where the we have text on the top and text on the bottom, and a lot of times at first I would just spin it around and then half a type, but no one wants to have upside down type. I could tell you that much. They want to be able to read it correctly. So a trick to do that to get it to be on the inside of the line instead of on the outside of the line or the path we're gonna go ahead and look for a special symbol here. So we're gonna move all the way down here to the right till you see a little icon. This is always a little bit tricky to get it to happen. But if you just kind of slowly move your arrow over, it's usually towards the right of the type. You're gonna see that little hero see the arrow with the line. We're gonna click that and hold, and there's gonna keep holding until it goes on the inside of the line and we're going to release. And so now we have type that is readable. It's not upside down, and it could fit nicely on the bottom. We may need to make it a little bit bigger. So now let's go. And copy and paste or organic type and spin it around to where we need to have it. We just do a quick check and make sure it lines up good. The O and the C lineup. We don't want to have it be uneven. And now we're gonna need toe kind of noodle around with this to kind of get the sizing right and maybe add some design elements to make it look a little bit more polished. So a lot of times I like to look for empty white spaces that might be a little bit too big . So in this case, this is a pretty open gap with not a lot going on visually and same here. So what can we do to kind of add something visually interesting to tie everythi