Marketology: Advanced Marketing Tactics for Course Creators

Bogdan Vaida, I teach students how to become their own teachers!

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30 Videos (1h 53m)
    • Welcome to this course!

      4:05
    • Advantages & Disadvantages Of Pricing - Own Platform vs MOOCs

      3:33
    • Here's What Typically Makes A Course Convert

      5:10
    • Part I: What Makes A Course Convert On Skillshare

      3:37
    • Part II: What Makes A Course Convert On Udemy

      5:30
    • Part III: What Makes A Course Convert On Teachable

      1:35
    • The Perfect Price Challenge

      8:38
    • How to build "generic" content that can be repurposed

      2:56
    • The "Instant Book Launch" Method

      3:10
    • What type of content works for each online platform

      4:40
    • Introduction

      0:33
    • The Importance Of Titles & Subtitles And How To Use Them

      4:21
    • How To Write A Landing Page That Attracts Students

      4:37
    • Dissection: Promo video

      4:34
    • How To Get The Perfect Course Image For Udemy

      1:40
    • The Most Important Social Media

      3:32
    • Why You NEED To Have Your Own Website

      2:35
    • What You Need To Know About Facebook For Traffic

      4:12
    • Other Platforms: Instagram vs YouTube vs Snapchat

      3:29
    • Why Pre-Launch Social Proof Is Crucial

      2:23
    • Personal Brand (offline presence)

      4:31
    • Why Social Proof On Udemy Is Important

      3:37
    • Selling your content *before* you have it

      3:01
    • Here's What You Can Do With A Funnel (And Facebook Ads)

      4:45
    • Building profitable email funnels

      3:01
    • Quick Webinar Tips To Convert Clients

      6:11
    • The exact 3 bonuses you need to add to your course

      2:15
    • The Interview Method

      2:53
    • How To Improve Student Engagement

      5:04
    • The Pareto principle applied to course promotion

      2:46

About This Class

Tell us if you know this feeling: you want to start your own project and create an online course. You know how to create the content. You have an idea about filming it, and even if it will be difficult you'll get it done. You thought to yourself - "Will people like my stuff?" and managed to overcome that.

The paradox is that, even if you managed the steps above really well, ultimately the success of your course will be in large part determined by your marketing.

How do you get traffic?

How do you make it appealing?

How do you handle all these different course platforms?

How in the world do you use Facebook Ads and what are funnels ?!

That's where Marketology comes into play. In this course we will give you an overview of all the elements you need to market an online course, regardless of the platform you choose. Discover how to:

Position yourself on online teaching platforms such as Udemy, Skillshare or Teachable

Control the aspects that make your courses convert & build a strong online presence

Master the pre-launch and launch sequences and improve your course quality based on student feedback

We'll also touch on a number of other topics including Social Proof, improving student engagement, getting feedback from your students or running webinars to promote your product.

This course is intended to act as a roadmap - you'll get the guide to all these steps, but ultimately it will be up to you to pick and choose the advice that suits you the best. There are a number of ways to market your online courses, so choose wisely!

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Bogdan Vaida

I teach students how to become their own teachers!

Bogdan Vaida burst onto the training scene in 2009 using extremely old Powerpoint presentations. Luckily, 2 years later he switched to experiential trainings and learning by doing, methodologies that he practiced devotedly into all of his trainings. Known for his no-nonsense approach to getting results, Bogdan has been told that he helps participants get their own “insanely practical insights”.

What does he do? He travels around the world doing experiential trainings in fields ranging from time management to personality typologies and trainer training.
While doing this he also manages his online courses that have over 7624 students from all over the world.

In 2015 he beat the record for total time spent in airports.

If you want to see what he is teaching just do one of the tests on the Online Personality Tests page.

PS: In my Marketology, my new course on marketing online courses, my fellow instructor is Dragoș Ștefănescu, an Internet Entrepreneur with a background in both the Management Consulting & Telecommunications industries. On his own platform he has over 17 courses and 18 000 students, a true expert in his fields of interest.