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18 Videos (1h)
    • Course introduction and welcome

      1:17
    • What is a marketing plan

      1:19
    • First time entrepreneur and marketer mistakes

      2:05
    • What makes a GOOD marketing plan

      3:07
    • Why it is SO important to have a marketing plan

      2:30
    • Marketing plan introduction section

      0:56
    • Goals, deadlines and timelines

      6:21
    • Budget and resources section of your marketing plan

      2:39
    • Differentiation how your business is unique

      6:07
    • Pricing and discounting promotional strategies

      3:37
    • Your target market to whom you will promote your business

      4:38
    • How to identify your ideal customer avatar

      2:49
    • Branding strategy

      3:18
    • Competitive analysis

      6:16
    • Customer retention strategy

      5:58
    • Strategy to maximize business referrals

      1:24
    • Strategy to maximize social referrals

      1:51
    • KPI Key performance indicators

      3:52